Exactly how the iPad should be used. Not as a replacement, but as a complementary device. I’m also a student buying it for my last year of high school and into college. Should last a while and I love the display.
Finally someone using iPad as a tablet👍 & not trying to replace laptop 🤣 which many other UA-camrs say. I wish more people watch this video & understand the actual use of a tablet.
I got the iPad 11 Inch (M4) as a laptop replacement. It is just what I need for viewing content and just typing things up for projects. I got the iPad to replace my 2019 MacBook Pro (the intel one with the heating issue)
I've been an Apple fan boy since the pre OS X days and I finally bought my first iPad today (for myself anyway, I've purchased 2 for my wife in the past). And it is a 11 inch M4 iPad Pro as I do have a Mac Mini at home and my work provides a M1 MacBook Pro. I have started out modestly as well with a Pencil Pro and an inexpensive stand is on the way. I have an even older Mac Bluetooth keyboard I plan to pair with it when a keyboard is needed. I actually didn't know that a mouse would work with an iPad. I'm pretty sure I can find a Bluetooth Mighty Mouse that's not being used somewhere in the office. The OLED panel truly is gorgeous.
I recently picked up the Nedrelow Magic Sleeve for my 11” M4 iPad…I am loving it. Serves as a travel case, Table top mat, and Mouse pad and feels amazing…..it has magnets around the edges so it folds in half with the iPad inside. I also opted for the ESR Armorlite screen protector, which is working out very well for me. Thanks for the great recommendations….I will likely try out the Anker Prime as I hate the outlets in the Hotels I stay in….
THat anker charger is excellent for the large MBPs too. It'll charge at a full 140W. Anker also makes some small bricks that are better than the apple one if you're just looking to spend money. THey're much faster and probably less expensive.
I've had issues with hotel charging ports not holding my plugs as well. That anker hub is super clutch. I have a bulkier verison, but might consider that flatter one as well.
Love my ZUGU case for all the same reasons you like the Apple case PLUS more. It is super slim, lies flat for using as a notepad, offers better protection, it has a much more stable pencil holder (two options actually), and includes multiple angles of stand with no extra bulk …it is even magnetic if you want to stick the whole iPad to something. I’ve used one for years now and still holding up well.
THANK YOU!!! I watched then decided to return my iPad Magic Keyboard immediately. I love the 11" size, but I hate the cramped keypads so much. After seeing your video, my mind is made!
Finally someone who doesn’t praise paperlike like it’s some magical piece which transforms your iPad into something completely different. As you said, it helps a bit by adding friction but it DOESN’T feel like actual paper.
I got the Pitaka magnetic folio case, which is a bit better than the apple one in my opinion. Firstly it looks really cool and you can fold it in different ways for different viewing angles (kinda feels like origami to me lol). It’s not as good as the apple Smart Folio when it comes to the variety of angles you can set it to but I like the design more and it’s about 20 bucks cheaper I believe. The biggest plus for me though is the flap which secures the Apple Pencil. It’s also magnetic and in contrast to many other cases with a flap it actually sits flat on the iPad even when your Apple Pencil is not attached to your iPad. I can’t tell how durable it is by now, I just got it a few days ago but I think the PU-leather is gonna hold up pretty well over time (I hope so anyways).
I agree, I don’t need my iPad Air 5 to be a laptop since I have my MacBook Air M1, however since my iPad is more portable I would have a Bluetooth keyboard and a mouse on the side if I ever need it.
The new Otterbox statement case is surprisingly good. I was skeptical that it couldn’t compare to the Logitech combo touch case but I wasn’t thrilled by the integrated keyboard and this year’s material change. Keyboard cases on the 11” can feel a bit cramped, so I plan on pairing my iPad with a Nuphy keyboard and Logitech MX Master. I’ve used Paperlike screen protectors in the past; this year I’m trying out the ESR armorite for average usage (viewing content on a glossy OLED) and situationally applying the Pentips PenMat 2 for times when a textured matte finish is preferred. I have other assorted accessories I’ve gathered over the years to transition to an iPad-only lifestyle but my comment already turned into a yap session.
Hi Gary, great vid with helpful info. I agree that the 11" is a good sweet spot. I have a question about the Apple Magic Keyboard with Touch ID. Have you tried the fingerprint reader to unlock either the iPad Pro or the iPad mini (6)? I was just wondering because I have the Apple Magic Keyboard with lock key.
LOL. Such on point with the hotel plugs. Seems like they are all over used and stretched out or they are the cheapest plugs that could be purchased. Unless it is a decent 3 prong, all 2 prong plugs end up on the floor.
Great Video -- I just clicked to this from the "YOU Should Buy the M4 iPad Pro, And Here's Why!" -- I am so torn between the 13" and the 11" - I had the 12.9 and found it too heavy to use in "tablet mode" . Do you find the 11" large enough to multi-task? - I would be using it with 1 screen on websites/pdf and the note taking app on the other window, side by side. I liked the real estate of the 12.9 just wish it was lighter. I normally use my Mini for most content consumption (UA-cam, reading etc.) but want to use it more for Productivity. - was so disappointed with IOS 18. I dont need an MAC OS replacement per se but better file management would have helped. In any case - I appreciate your vides - Thank you
I picked up the 13” M4 Pro, predecessor was the First Gen 12.? iPad Pro. By itself the M4 is much lighter, could easily carry it all day long. Definitely want the bigger screen for multitasking, maybe some day Apple will have the 16”, 18”, or 21” iPad Pro, and I can have three to four apps open and visible.
Bro pls clean those two black little stains on the wall next to your tv, I’ve been rubbing my iPad screen like crazy for the past 7 minutes, thinking it’s on the glass. Or it’s the lens. Just clean both.
I would recommend just getting AppleCare and not running a screen protector, I’ve tried 2 (tempered glass and matte) and the display was always noticeably worse for it. The displays on these new iPads are amazing, like jaw droppingly amazing, and really the only reason to upgrade from an m1 or 2. You’re doing yourself a great disservice by using a screen protector if you are an indoor ipad user imo. If you always use your iPads in bright environments I totally get using matte though as that’s obviously its main selling point. Same for artists with paperlike etc, but you already spent well over $1000 for it so why just spend the extra $79 to enjoy your device to its fullest? I am kind of a casual so take my opinion lightly, I just recently got one of these to learn video editing on the go and still can’t get over how good the display is.
I get the allure of the Magic Keyboard but I went with a NuPhy Air75 v2 (with "Moss" tactile switches) instead and it's been an amazing experience. I kind of wish I'd gone with the Air60 v2 for a bit better portability but c'est la vie. I can't recommend the NuFolio v3 however, it kind of sucks. ETA: Oh, and co2CREA makes a great hard case for the MX Anywhere 3(S) if you don't already have something for it.
Great video! I am going to order the tomtoc case for sure, and am heavily considering the stand you showed as well - although someone said in its reviews that it didn’t work with an iPad that was in a Smart Folio, and I own the Smart Folio for my m4 11 inch.. So I’m wondering about that. Also, do you think it’s okay to use a glass screen protector with the Smart Folio? I was worried that doing so could put pressure on the screen while the folio is closed. Thanks again for the video!
I’ve said it once I’ll say it again. The problem with the iPad isn’t the iPad it’s Apple’s marketing. The iPad Pro is basically marketed as a 2-in-1 and a drawing tablet
@@speedracer87 yeah, i think it depends on the use case. I had the 13, but with how I used it, it was kind of inconvenient for me. I ended up trading for an 11
probably not. the 13 is like having a full sheet of paper, and that is importance to me. Plus you can use the full size keyboard with the 13. I rarely used my 11 because it the iPhone max is big enough for most things that I would use an 11 for.
The 11" is the only one that has ever made sense to me. I have a MacBook Pro and until they are effectively the same, portability trumps screen size (for me)
It def has it's uses for different people. I like the bigger screen personally because I am a musician, but I am also a student so I take notes and like my music to be bigger t han the regular 11 inch so I upgraded and couldn't be happier.
Ah, Amazon… where I get lost in the rabbit hole… I just found a decent cheap smartwatch there that is pretty good. Granted it doesn’t have all the bells and whistles as other brands. I picked up a 47mm wyze watch. That brand that makes cameras, lights, and other home devices.
2nd trip to Apple Store - the nano texture screen has the same glass surface as the original when moving the pencil pro across it, but the lower layers of the screen reduce the glare so that is easier to view in sunlight. Great resolution on both. You can see the bezel is glossy on both. I have not compared the features of the pencil pro to the pencil on the new iPad Pro.
Mine didnt work sent it back. Im sticking to the 6 generation. 2 tb. Its not bigger practical to the other, but i tried and called apple. I think the 6 generation is the best
I can't believe a youtube reviewer would use such an abnormal odd fitting screen protector. I don't use any on my iPhone and iPad and they look great even after few years.
I'm not really a reviewer so it all works out. I just wanted the writing experience and this works until they release a specific version for the 2024 iPads.
The folio for this one is garbage. Upgraded from my M2 11” iPad Pro to the M4 purely for screen. They widened the middle panel, and it now has a more downward tilt when flapped back. Used to hold on my laptop like this to watch stuff, now it doesn’t work. Pencil pro is a worthless upgrade as I used pencil 2 for highlighting text. Glad they obsoleted a perfectly fine pencil 2, forcing me to pay $130 for a highlighter that seems exactly the same. Disagree with that textured screen protector. It is very matte, and reduces screen quality. It literally makes the screen look worse than the old lcd screens. If using that screen protector, just save money and get an iPad Air, or the M2 iPad Pro. I am more trustworthy than these UA-camrs as I spent $1300 of my own cold hard cash on this, and have the older model as well. Wish I could get sponsored handouts.
No one’s forcing you to buy anything. If you are concerned about saving money, maybe don’t upgrade from M2 to M4 purely for the OLED screen OR do some research first to know what you’re getting yourself into if you plan to upgrade (IE: know in advance that your original Apple Pencil isn’t compatible with the new model)
The keyboard and covers are useless. The only good keyboard is the previous thin cloth like keyboard. The keyboard is a brick. I returned it immediately. We aren’t given options to do what we want. Apple is killing successful products and replacing with failures.
This dude is just farming clicks. You’re telling me youre bringing all that crap with you when the Magic Keyboard achieves the SAME thing?? It’s a stand, a keyboard, and a mouse. Yet here you are making an entire UA-cam video about bringing all that other shit when you literally have the Magic Keyboard sitting right next to you.. you can’t make this shit up
I completely agree with you, I use the iPad to complement my MacBook Pro, not replace it.
That's why I like the smaller iPad, the bigger the iPad the more I want it to be a computer.
Me too. They are both tools to make my work of watching everything on Netflix, Disney, Hulu, and Prime achievable….
for the price i would want it to replace it so i tried doing that and it couldnt really do that unfortunately
If only I could afford both...
@@TheEverydayDadfor me it’s my main device, but I have an M1 iMac as a computer at home - Macbooks are not worth it for me
Exactly how the iPad should be used. Not as a replacement, but as a complementary device. I’m also a student buying it for my last year of high school and into college. Should last a while and I love the display.
Finally someone using iPad as a tablet👍 & not trying to replace laptop 🤣 which many other UA-camrs say.
I wish more people watch this video & understand the actual use of a tablet.
I enjoy the Pen Tips 2+ replacement pen tip for notetaking. Feels like writing on paper without the need for the paperlike screen protector.
I got the iPad 11 Inch (M4) as a laptop replacement. It is just what I need for viewing content and just typing things up for projects. I got the iPad to replace my 2019 MacBook Pro (the intel one with the heating issue)
I enjoyed the recommendations. Embedding UA-cam chapters would have been nice.
I've been an Apple fan boy since the pre OS X days and I finally bought my first iPad today (for myself anyway, I've purchased 2 for my wife in the past). And it is a 11 inch M4 iPad Pro as I do have a Mac Mini at home and my work provides a M1 MacBook Pro. I have started out modestly as well with a Pencil Pro and an inexpensive stand is on the way. I have an even older Mac Bluetooth keyboard I plan to pair with it when a keyboard is needed. I actually didn't know that a mouse would work with an iPad. I'm pretty sure I can find a Bluetooth Mighty Mouse that's not being used somewhere in the office. The OLED panel truly is gorgeous.
Complementary; not replacement: I like that!
I recently picked up the Nedrelow Magic Sleeve for my 11” M4 iPad…I am loving it. Serves as a travel case, Table top mat, and Mouse pad and feels amazing…..it has magnets around the edges so it folds in half with the iPad inside. I also opted for the ESR Armorlite screen protector, which is working out very well for me. Thanks for the great recommendations….I will likely try out the Anker Prime as I hate the outlets in the Hotels I stay in….
THat anker charger is excellent for the large MBPs too. It'll charge at a full 140W. Anker also makes some small bricks that are better than the apple one if you're just looking to spend money. THey're much faster and probably less expensive.
Cool accessories and I like how you have transformed it into a mini pc!! Great T-shirt btw!
I've had issues with hotel charging ports not holding my plugs as well. That anker hub is super clutch. I have a bulkier verison, but might consider that flatter one as well.
Love my ZUGU case for all the same reasons you like the Apple case PLUS more. It is super slim, lies flat for using as a notepad, offers better protection, it has a much more stable pencil holder (two options actually), and includes multiple angles of stand with no extra bulk …it is even magnetic if you want to stick the whole iPad to something.
I’ve used one for years now and still holding up well.
THANK YOU!!!
I watched then decided to return my iPad Magic Keyboard immediately.
I love the 11" size, but I hate the cramped keypads so much.
After seeing your video, my mind is made!
Finally someone who doesn’t praise paperlike like it’s some magical piece which transforms your iPad into something completely different. As you said, it helps a bit by adding friction but it DOESN’T feel like actual paper.
I like the MagicKeyboard for the Coffee shop, the Airport, or on the plane. You don’t have to worry about someone knocking over a stand like that.
i love the smart folio. i've had one for my 12.9 m1 for a few years now and it's still in great condition.
Yeah I've never had a problem with them and have purchased them for years.
I really ❤ your Video 🙂
Same approach with the iPad now ! A pleasure to watch !
I got the Pitaka magnetic folio case, which is a bit better than the apple one in my opinion. Firstly it looks really cool and you can fold it in different ways for different viewing angles (kinda feels like origami to me lol). It’s not as good as the apple Smart Folio when it comes to the variety of angles you can set it to but I like the design more and it’s about 20 bucks cheaper I believe. The biggest plus for me though is the flap which secures the Apple Pencil. It’s also magnetic and in contrast to many other cases with a flap it actually sits flat on the iPad even when your Apple Pencil is not attached to your iPad. I can’t tell how durable it is by now, I just got it a few days ago but I think the PU-leather is gonna hold up pretty well over time (I hope so anyways).
Can you do a video on all the new features of the Apple Pencil pro?
I agree, I don’t need my iPad Air 5 to be a laptop since I have my MacBook Air M1, however since my iPad is more portable I would have a Bluetooth keyboard and a mouse on the side if I ever need it.
So no issues with the logitech anywhere mouse? Ive read that the logitech mx master is have operating problems with the ipad M4
Hey Gary , can you provide a link to the mouse pad ?
Have you tried some of the e-ink tablets for note taking? Would love to hear your thoughts if you have!
The new Otterbox statement case is surprisingly good. I was skeptical that it couldn’t compare to the Logitech combo touch case but I wasn’t thrilled by the integrated keyboard and this year’s material change. Keyboard cases on the 11” can feel a bit cramped, so I plan on pairing my iPad with a Nuphy keyboard and Logitech MX Master. I’ve used Paperlike screen protectors in the past; this year I’m trying out the ESR armorite for average usage (viewing content on a glossy OLED) and situationally applying the Pentips PenMat 2 for times when a textured matte finish is preferred. I have other assorted accessories I’ve gathered over the years to transition to an iPad-only lifestyle but my comment already turned into a yap session.
I always find myself getting the Logitech Keyboard cases
Hi Gary, great vid with helpful info. I agree that the 11" is a good sweet spot. I have a question about the Apple Magic Keyboard with Touch ID. Have you tried the fingerprint reader to unlock either the iPad Pro or the iPad mini (6)? I was just wondering because I have the Apple Magic Keyboard with lock key.
I have the cheaper version of the Anker (no display) and that thing rules! Same observation about the outlets lol
LOL. Such on point with the hotel plugs. Seems like they are all over used and stretched out or they are the cheapest plugs that could be purchased. Unless it is a decent 3 prong, all 2 prong plugs end up on the floor.
Nice video buddy!
Great Video -- I just clicked to this from the "YOU Should Buy the M4 iPad Pro, And Here's Why!" -- I am so torn between the 13" and the 11" - I had the 12.9 and found it too heavy to use in "tablet mode" . Do you find the 11" large enough to multi-task? - I would be using it with 1 screen on websites/pdf and the note taking app on the other window, side by side. I liked the real estate of the 12.9 just wish it was lighter. I normally use my Mini for most content consumption (UA-cam, reading etc.) but want to use it more for Productivity. - was so disappointed with IOS 18. I dont need an MAC OS replacement per se but better file management would have helped. In any case - I appreciate your vides - Thank you
I picked up the 13” M4 Pro, predecessor was the First Gen 12.? iPad Pro. By itself the M4 is much lighter, could easily carry it all day long. Definitely want the bigger screen for multitasking, maybe some day Apple will have the 16”, 18”, or 21” iPad Pro, and I can have three to four apps open and visible.
You mentioned turning your apple pencil pro into a remote for your camera. Im trying to figure out how to do that. Can you help?
Can you do an unboxing & review on iPhone 15 plus
Im really wanting the ipad pro 11 but im just going to use it as an ipad not a computor.
Could we get a link to the mousepad?
Bro pls clean those two black little stains on the wall next to your tv, I’ve been rubbing my iPad screen like crazy for the past 7 minutes, thinking it’s on the glass. Or it’s the lens. Just clean both.
What notes apps are you using?
Are the styluss works on new ipads 2024?
Gary…In recommend that try the Zulu Case. I have had one on my iPad Air 4….since I got it, in 2021!
The package contains 20w. It charges slowly. Which power supply do I need? 35/40w? Ipad pro 13
where do you get your wallpapers from?
I would recommend just getting AppleCare and not running a screen protector, I’ve tried 2 (tempered glass and matte) and the display was always noticeably worse for it. The displays on these new iPads are amazing, like jaw droppingly amazing, and really the only reason to upgrade from an m1 or 2. You’re doing yourself a great disservice by using a screen protector if you are an indoor ipad user imo.
If you always use your iPads in bright environments I totally get using matte though as that’s obviously its main selling point. Same for artists with paperlike etc, but you already spent well over $1000 for it so why just spend the extra $79 to enjoy your device to its fullest? I am kind of a casual so take my opinion lightly, I just recently got one of these to learn video editing on the go and still can’t get over how good the display is.
I get the allure of the Magic Keyboard but I went with a NuPhy Air75 v2 (with "Moss" tactile switches) instead and it's been an amazing experience. I kind of wish I'd gone with the Air60 v2 for a bit better portability but c'est la vie. I can't recommend the NuFolio v3 however, it kind of sucks. ETA: Oh, and co2CREA makes a great hard case for the MX Anywhere 3(S) if you don't already have something for it.
Great video! I am going to order the tomtoc case for sure, and am heavily considering the stand you showed as well - although someone said in its reviews that it didn’t work with an iPad that was in a Smart Folio, and I own the Smart Folio for my m4 11 inch.. So I’m wondering about that. Also, do you think it’s okay to use a glass screen protector with the Smart Folio? I was worried that doing so could put pressure on the screen while the folio is closed. Thanks again for the video!
Where did you get your grey felt desk mate from?? Good video too!
Grovemade makes one
Does the new pencil work with previous 11 inch pro?
No.
I’ve said it once I’ll say it again. The problem with the iPad isn’t the iPad it’s Apple’s marketing. The iPad Pro is basically marketed as a 2-in-1 and a drawing tablet
I ordered the 13 inch, should i return it for the 11 inch??
13in is much better imo
@@speedracer87 yeah, i think it depends on the use case. I had the 13, but with how I used it, it was kind of inconvenient for me. I ended up trading for an 11
probably not. the 13 is like having a full sheet of paper, and that is importance to me. Plus you can use the full size keyboard with the 13. I rarely used my 11 because it the iPhone max is big enough for most things that I would use an 11 for.
The 11" is the only one that has ever made sense to me. I have a MacBook Pro and until they are effectively the same, portability trumps screen size (for me)
It def has it's uses for different people. I like the bigger screen personally because I am a musician, but I am also a student so I take notes and like my music to be bigger t han the regular 11 inch so I upgraded and couldn't be happier.
Hey, why are u always responding to emails 😂, the only time I even look at my emails is when I’m at the bar bored 😂😂😂
I was wondering what the heck that device was with the outlet plugs on it!
Right? That's what drew me to it when I saw it on amazon.
Ah, Amazon… where I get lost in the rabbit hole… I just found a decent cheap smartwatch there that is pretty good. Granted it doesn’t have all the bells and whistles as other brands. I picked up a 47mm wyze watch. That brand that makes cameras, lights, and other home devices.
right use case !
Just curious - what’s that note taking app?
Looks like Microsoft OneNote
Its OneNote.
Curious - why not get the nano texture screen on the iPad at purchase instead of a separate screen layer?
Because you have to get it with the 1tb or higher model.
I am hearing that the nano texture doesn't make the pencil writing experience any better.
@@bambinone I tested using my finger in an Apple store and there was a noticeable difference. Have not tested the pencil pro.
2nd trip to Apple Store - the nano texture screen has the same glass surface as the original when moving the pencil pro across it, but the lower layers of the screen reduce the glare so that is easier to view in sunlight. Great resolution on both. You can see the bezel is glossy on both. I have not compared the features of the pencil pro to the pencil on the new iPad Pro.
Tom Tok uses YKK zippers.
First!
Am I doing that right? Do I win something? No?
You win a crisp digital high five!
There is no m4 pro in the thumbnail
My bro lives in Canton, Ohio.
U lose all respect as a tech youtuber when u claim the magic keyboard is the best keyboard ever made.
Mine didnt work sent it back. Im sticking to the 6 generation. 2 tb. Its not bigger practical to the other, but i tried and called apple. I think the 6 generation is the best
🚨 Do not buy the $79 Apple branded Smart Folio. There are a TON of these on Amazon of equal/better quality for a 1/4 of the price.
Not to mention the rubber just flakes off after a while, mine lasted 1 year then bought one for around 12 dollars still using it for 4 years
Amazon and quality don’t go together, most of that is cheap knockoffs.
@@soumyonath911
Mine is 4 years old and still looks great.
I got a $12 ProCase case/cover for my M1 iPad Pro 11" and it's held up extremely well for 2+ years.
Quality is certainly not better. Most if not all are prop65. You pay for what you get.
Apple-Land 😅😅😅
I can't believe a youtube reviewer would use such an abnormal odd fitting screen protector. I don't use any on my iPhone and iPad and they look great even after few years.
I'm not really a reviewer so it all works out. I just wanted the writing experience and this works until they release a specific version for the 2024 iPads.
@@TheEverydayDad ok
The folio for this one is garbage. Upgraded from my M2 11” iPad Pro to the M4 purely for screen. They widened the middle panel, and it now has a more downward tilt when flapped back. Used to hold on my laptop like this to watch stuff, now it doesn’t work.
Pencil pro is a worthless upgrade as I used pencil 2 for highlighting text. Glad they obsoleted a perfectly fine pencil 2, forcing me to pay $130 for a highlighter that seems exactly the same.
Disagree with that textured screen protector. It is very matte, and reduces screen quality. It literally makes the screen look worse than the old lcd screens. If using that screen protector, just save money and get an iPad Air, or the M2 iPad Pro.
I am more trustworthy than these UA-camrs as I spent $1300 of my own cold hard cash on this, and have the older model as well. Wish I could get sponsored handouts.
Sounds like you’re just bitter that you have to spend your own money
No one’s forcing you to buy anything.
If you are concerned about saving money, maybe don’t upgrade from M2 to M4 purely for the OLED screen OR do some research first to know what you’re getting yourself into if you plan to upgrade (IE: know in advance that your original Apple Pencil isn’t compatible with the new model)
The keyboard and covers are useless. The only good keyboard is the previous thin cloth like keyboard. The keyboard is a brick. I returned it immediately. We aren’t given options to do what we want. Apple is killing successful products and replacing with failures.
Talk about a commercial
just be a normal dude and use a macbook air haha
Waste of time hate the ipad
Then don’t watch the video? Why waste time on watching something you hate?
Offtop: try MIT 6.001 SiCP course instead of CS-50. For your fun and profit! ))
I'll have to check it out, thanks!
This dude is just farming clicks. You’re telling me youre bringing all that crap with you when the Magic Keyboard achieves the SAME thing?? It’s a stand, a keyboard, and a mouse. Yet here you are making an entire UA-cam video about bringing all that other shit when you literally have the Magic Keyboard sitting right next to you.. you can’t make this shit up