i think what went wrong with IV Park is that the prices got continually higher along with the clothes not being wearable to the general public. the general public need clothes that they can also wear to work and a lot of people can’t wear a lot of the items she released out in regular life. i also think this last IV drop flopped because the clothes came out the same time as tour tickets and most of us can’t afford to buy both leaving most fans to focus on tickets.
Ivy Park isn’t meant to be a workwear or casual line, it’s an athleisure/streetwear line. I think a few pieces are wearable with the right styling, but overall it is on par with other athletic/streetwear brands. Where she/her team went wrong was not making it available in brick and mortar stores (along with the prices)
I think it's hard to advertise anything when you hide your personality very carefully. This causes a certain paradox. I respect Beyonce for that, however hard it is to sell a brand based on such a persona.
Emphasis on this. She's not personable at all and this was before she went full private. In interviews she always seemed to be on guard (which is fine). However compare it to lizzo or Rihanna who personalities shine through off and on stage. They're not afraid to look silly or make stupid jokes. Plus their street style is great so it makes people want to put their money towards yitty and fenty
They should've stop treating the IVY-Park clothing like Beyoncé was dropping a surprise album all the time. It also made no sense dropping one time a season without restocking. Also, the line should've been made accessible in stores. Never even had the opportunity to purchase something myself.
I liked Ivy Park, but I got tired of having to pay attention to when new drops were happening. if they had just made a couple items limited edition and restocked certain basics all the time (maybe adding new colorways seasonally), they would’ve had way more sales!!
I’m not Beyoncé target audience for clothing but just from a business perspective I’ve always been confused on why she never did a body suit/leotard or performance shoe brand during/post IASF. She popularized it and most girls still performing in leotard/bodysuit. Could have made a fortune
I think overtime Beyoncé got too wrapped up in aesthetics. A lot of the color ways and styles weren’t wearable. It felt more like a collection for IG models instead of clothes for real people
I feel like Beyoncé was never a fashion icon. I’m not looking to her for fashion or makeup. She tends to wear minimal makeup atm. But I remember years ago being obsessed with Beyoncé’s heat fragrance. I feel like she would thrive in that arena, most of the celebrities are already starting makeup brands. She should try her hand at perfumes, candles and even home decor. I think her gawdy, luxurious style would look amazing on home decor. Imagine gold accent lighting, textured rugs, huge african inspired statues, amber-patchouli scented candles and faux plants 😍✨
How has she never been a fashion icon yet everything she wears sells out, she wore a fashion icon awards long before your “fashionable” girls were winning them. Just cause YOU don’t like her fashion style doesn’t mean she ain’t a fashion icon
@@elroe327 I have a different definition of “fashion icon”. A fashion icon starts trends or popularizes them. You want to wear what they are wearing. For example, Rihanna if I see her in anything or even her makeup I want to recreate it. Beyoncé has always been a trendsetter in music, and even in her music videos. I’m not taking any credit away from here. Just her personal style has never been something the masses have wanted to dress like. She definitely stylish just in a more ecletic, opulent way! 😁
@@elroe327Beyoncé is not a fashion icon. This is not a bad thing lol she is one of the worlds best entertainers not known for Fashion tho. Never has been. Not an insult just fact. Beyoncé was marketed as a modern Tina Turner. Fashion is more Rihanna’s marketing.
Beyonce is too elusive. And her brand reflects that. There’s nothing relatable about her that you can market. She seemed more relatable during the Dereon days than now.
I truly believe Beyoncé fails with both house of dereon and ivy park is the fact there was a huge disconnect to how it presents Beyoncé public persona. Beyoncé is more luxury, opulent and mysterious it would make sense to make a clothing line or fashion collection that was more aligned it’s important bc celebrities business ventures are reflective of their public personas, for examples Yeezy by Kanye west makes sense since it’s wild, offbeat, unpredictable and avant garde aligns so much to Kanye’s person, fenty beauty and fenty x savage are about freedom, independence, breaking preconceived notions and unapologetically confidence which is aligns heavily to Rihanna’s public persona. Rare beauty is about being yourself and allowing to embrace the imperfect aspects of yourself as a way of growth, which definitely aligns with Selena Gomez. It works bc it helps celebrities feel connected to their fans as well as make fans feel they are relatable to their favorite celebrities and feel like they can do what they do.
Exactly that! The brand ethos never lined up with the actual clothes, nor did it seem to be things Beyoncé really thought about before it was time to make a fashion line
With respect…no body gives a crap about if the clothes lines up with the celebrity…except the people that would buy it regardless of what it is, because they like the celebrity. Kanye’s brand thrives because its rare and exclusive, rihanna’s make up caters to a wide range of skin tones which is not done enough in that industry…no one is going oh, I like the theme behind this collection because it resonates with the owner, i’mma buy it lol
This just further cemented that Beyoncé draws a thick line in the sand that separates her & hers from everyone else. She does NOT care about being accessible and/or relatable to her fans. The sooner they accept this wholeheartedly I think the happier they'll be - just enjoy the show. 🌟💎 Damn this was interesting nice work!
I believe it’s failed for many reasons. One- nobody ever really cared about the line and the designs have always been ugly. Two-Beyoncé is wayyyy too detached from her fans!! She’s become so robotic it’s like she’s unreal lol If she did more public promo actually SPEAKING about her brand vs just throwing shit at us to buy the line would be more success.
I first realized back in 2020 when she did that COVID video. I said idk who this is, but it ain’t Beyoncé. Look like she was in a trans. All her Tiffany collection photos and the pics she posted the past three years look soulless and her eyes are empty.
@@TheeJayMac0214 yes!! Soulless and lost. Anytime that she speaks she sounds like a robot and lacks any type of personality of relatability. Sometime she kinda creep me out 😩
Very good points were made in this video. Ivy Park kind of utilized the aesthetic that high-end labels use where their brand name or logo is plastered all over t-shirts and bottoms, which is arguably past time. I think what would've really made the brand better despite the rising prices is leaning more into minimalism and extensive shade ranges like SKIMS while also compensating through quality fabric and technical qualities like comfort and stretch. A Beyonce-backed shapewear label would've been 10X better in my opinion.
I think so too! A lot of people don’t want to walk around in so obviously branded clothing, and it’s expensive, and I’ve heard people say it wasn’t good quality (but I’ve never worn it)
The hit the nail right on the head though, people can sense inauthenticity and the ivy park felt very inauthentic to Bey's brand as opposed to Rih who is very authentic to her brand 😊
This is why rihanna stepped away from music to focus on her line so it could be hers.if anyone is opening a business and want it to be ran properly, you cannot put your baby in another person's hands,because no one will have the vision or best interests in it but you.
I agree with the tiktok in the end. I literally just said that to my homegirl the other day. If Beyoncé made a wig line or hair care line I would 100% buy into it because to me she’s more known and talked about for her hair more than anything
The fact that Deréon is more representative of Beyoncé’s style than Ivy Park speaks volume on why Beyoncé is not a fashion icon and it’s completely fine, she can try jewelry or luggage storage, her packages for ivy park and her taste in necklaces were interesting for me.
I 100% agree Beyoncé is an icon all around but she isn’t known for her fashions. Where as with Rihanna…her clothing line made sense because she has been well known for her clothing for over 10 years.
@@bardimedia7161 I do not consider Bey to be a fashion icon (IMO, dont hate me). Maybe because I always see her in performance outfit (which is amazing btw), and it somehow doesn’t reflect with her personal style.
I haven’t even watched the video yet but my personal option she made her items WAAAY too exclusive and out of price range. I’ve never once seen anyone in my entire life wear dereon or ivy park other than insta. I was always confused like are you only selling clothes to millionaires and brand ambassadors or are normal people allowed to wear it too ? 😭😭😭 Also like you said the only launch that even mirrored her aesthetic was the rodeo launch
Bring back House of Deréon as a more accessible brand based on the fits she’s made for DC! That would flyyyyyyy off the shelves. Tina is such a fashion talent. She knows that the girlies want.
U better sto dat dere fooling about . Hell no that brand was trash let’s be honest. Destiny Child look country as hell back then whenever they were on the red carpet.
Dereon > Ivy Park. Derion was more affordable and lots of people, including myself wore Derion and it came in plus sizes. I haven't seen anyone, well here in Chicago, wore Ivy Park anything.
Lace front wigs are way more acceptable now (which is great). Back in the 2000s, black women were pressured to not admit to extensions or wigs, but to make others believe "this is my real hair." I'm glad it's shifted though and you can participate in high glam without having to convince people that all of it is "you," per say.
Agree... the TikToker says Bey could have launched a wig line in the early 2000s. She definitely had the fame and beauty then (and she did much more press then), but wearing wigs then was not casually spoken of like today. Bey and other Black pop stars were under so much pressure to have woken up like this, if you know what I mean. I do thing RuPaul and Drag Race helped change the conversation about wigs and beauty in general; it's work and effort. I think now, Bey is all about mystique -- and it's worked to burnish her image as the icon of our times -- so I don't think she'd be interested in making her hairpieces available to the masses. p.s. Remember when she did Feria commercials?
What went wrong Ms mamas doesn’t promote Also it was just reselling already clothes that were on adidas She didn’t make adidas anything better or cool as the brand hasn’t been it for years like no one wears it The pandemic The price And not starting off with something small to sell to see if she can sell I honestly can’t take Beyoncé seriously when she sells certain fashion I think she should do something more luxury and with jewelry since her brand is more opulent Also it being gym wear baby who’s wearing a puffer coat to la fitness
When Dereon was out. I was in middle school & I barely saw any commercials, ads, pictures. BabyPhat, Rocawear, Apple Bottoms had alot of ads & commercials in magazines etc. Especially BabyPhat..!! I only heard Dereon in basically 2 of Beyonce songz maybe others but idk. Why would you do work with a Fast fashion company. When many ppl are so against Fast-fashion..?? She literally picked the worst ppl to work with. When she created IV Park I truly don't believe she was thinking straight or at all.
Anyone saying House of Dereon or Dereon needs to come back couldn’t have been there during the first run. In a time of Ed Hardy, Pastry, Wet Seal, and just tacky in general being the trend, Dereon was still regarded as being ugly on a different level. A huge criticism at the time was them having one set of clothes for the campaigns and sending other, cheaper, clothes out to actually sell. I know I never found or knew anyone who owned anything that was featured in an ad. To me, Beyoncé just isn’t a fashion girl. She has memorable fashion moments but they’re always tied in to her music eras. Her red carpet or paparazzi fashion moments are almost always bad. Nobody can be the best at everything. Maybe clothes are her one bad spot.
@@ajollypanda4175 yeah but wasn’t it straight men who were a big part of the initial success of why Yeezy did so well/sold a lot? Straight men are notorious for not having good fashion sense, therefore their standards tend to be lower, whereas women & gay men have higher standards. Moreover, Kanye’s designs were more wearable to the average person, due to them having a neutral color scheme & more plain look.
You are 100% correct with the clothes Dereon would advertise vs in store. I never thought HOD was that cute b/c I was a Baby Phat girl 😁, but there was ONE HOD jumpsuit that I saw Beyonce wearing on a red carpet or something and could NEVER find that thing nowhere!!! I can still find the pic of her in it and always wanted it smh
I heard the same thing about House of Dereon. HEARD because I've never seen it in the wild. Apparently the clothing that was sold in stores were mass-produced throwaway fashions from Asian sweatshops that they put the Dereon label on. That's what I read. That's bad business. That's a complete misunderstanding of how fashion houses stay in business. Respect your customer.
Beyoncé has never been a fashion icon IMO. Usually Beyoncé is dressing ON trend - not creating trends. It’s because she plays it safe vs. trying bold or different things
Yet she single handily made Telfar bags sell out in literal hours after she was seen wearing them last year, is a recipient of multiple fashion icon awards, multiple famous big fashion designers such as Thierry mugler, Alexander McQueen and balmains creative director called her their muse and a fashion icon lmao y’all will lie through y’all’s teeth💀
@@elroe327 Telfar was already selling out before Beyoncé was photographed with one 😂Then Telfar himself posted that prices would not increase just because of Beyoncé.
@@elroe327 First of all Pepsi sales dropped when Beyoncé was doing commercials and adds for the company. Products don’t just sell out because of Beyoncé 😂 And Celebrities buy awards all the time and or have their team contact people and ask to be the recipient to keep their names being mentioned. Even Kanye said Beyoncé won’t attend award ceremonies unless the award shows tell her in advance she’s going to win. The awards will comply to get sponsors and views for their program because of the celebrity’s popularity. It’s called PR. It’s a give and take. just like the Hollywood walk of fame. Many celebrities ask to have a star vs being selected. and all celebrities have to pay at least 30,000 for that star. It’s all to keep their names being spoken of. Kim K asked for a star and was denied cause at the time she was known as a reality star. She might be able to buy one now that she’s ventured out 😂. But it’s not uncommon for celebrities to buy awards and ask to be the recipient. It’s been said so many times that Beyoncé bought most of her Grammys. The same goes for being on the cover of magazines. Most Celebrities pay to be on the cover and some can only afford to pay to be featured in the magazine. It’s a business…. And I hate to break it to you but when it’s mentioned fashion sold out in hours it’s because there were a limited amount to begin with and or marketing to bring attention to said products to generate sales. “It’s like saying most dentist recommend Colgate when there were only 5 dentist that were asked about Colgate. It’s called marketing.
Lowkey Tina Knowles is THE fashion icon not Beyoncé- Destiny’s child’s fashion is very similar to the impact Lil Kim had on fashion at the time (both had to have people they were close to design/sew their clothes and that made them stand out even more)
Love Beyoncé down, but like her, her brand is not easily accessible or relatable. I think that’s where the Kardashians or Rihanna have an edge over her.
Agree!!! She knew about lacefronts before anyone else! Black women already spend billions a year on hair. That would have been an excellent market for her to target!
I had a black and maroon Deréon varsity jacket in middle school. My mom found it for me at Burlington. That and my knock off juicy couture bag….y’all couldn’t tell me nothin!!!! 😂
No shade to Beyonce but I never heard fans say they wanted to dress like her. That being said I hope she realizes it's okay to just be a performer and singer. There are a lot of greats who never had fashion lines. Mariah Carey, Whitney Houston, Usher, Celine Dion along with Jennifer Hudson just to name a few all never had fashion lines and seem to be doing amazing. The one thing I don't like about that period in time during House of Derion is everyone had a fashion line. For AA since we don't have many fashion designers in the industry as it is, having Beyonce's line as well as so many others diminished the value. Just because you are offered a fashion line doesn't mean you have to take it. Look how that worked out for Rihanna. It also didn't help that she doesn't wear her own brand. I hope she accepts that being a singer and performer is okay. Great video as always.
I get your point but I think what you’re saying is false solely based upon the video itself. It was clear that house of deron only made it to shelves because Beyoncé’s fans wanted to dress like her. Beyoncé’s failure in Fashion has nothing to do with people not wanting to dress like her but the lack of direction she goes & connection to herself. On top of it being overpriced.
@@A_GeminiDream respectfully if that’s true why didn’t it sell? Men lie, women lie, numbers don’t. She didn’t do the sales to prove people wanted this.
Excellent video as always! I don't think Beyonce is really known for her fashion. And if she is, it's from her stagewear or music videos like you mentioned. It was a stretch to go into sports wear or athleisure. It was either forgettable because addias already has it or just not wearable in regular life so it felt like a cash grab. Maybe she can make tour/album specific pieces so she can draw on elements of her music/performance/videos. And I do think she needs an actually fashionable partner to make sure it's unique but not tacky lol I remember Deron vividly and even during that tacky era, hers was somehow worse! The best part was the jeans lol
Goodmorning everyone: House of Dereon wasn't really as interesting as other clothing line. I remember I had some Dereon jeans. They weren't very popping like Apple Bottoms, Rocawear or BabyPhat jeans. I can't believe Beyonce would do that. Why would you make a woman wear clothes but not pay woman enough who make...?? That was very hypocritical. Why was she working with a fast fashion company. Ivy Park looks the same as other athletic wear. Everything was just blah & the same. Nothing really different. When I buy something I personally want it to look totally different, stylish, casual & sexxxy. Not something that looks about the same as another clothing line. For some reason I have a strong feeling she will come out with a shoe or purse line. You could tell Ivy Park wasn't popping cuz it wasn't really even mentioned.
My thing is Beyonce has taste. When it comes to her work, she has so many amazing and iconic looks. She drops the ball in every other way, red carpets, candid looks, and her own clothing lines. Idk why. Why can’t the level of style she puts in her tours and music videos translate to any other area, not even the red carpet. It’s almost like if it’s attached to her work, she taps into something else and creates amazing moments but if if has nothing to with that, she loses almost all of her fashion sense. I mean look at Coachella. Look at how many times a simple outfit got recreated, it’s an iconic look. Some damn high wasted shorts, a cropped hoodie, wavy blonde weave, and sparkly boots is an iconic recognizable look. I also feel like those cat suits you showed from black is king is so her and would absolutely be successful. She has the ability to create iconic moments. And like you said she’s able to sell out other people’s stuff when she wears it so the influence is there. And Ivy park was very successful in the beginning. At the end of the day, branding matters but a product has to stand alone no matter who is selling it bc if it doesnt then it’s just pure hype. I know ppl who can’t stand Kim k but love skims bc the product is good. I’m not the biggest Rihanna fan but I have so much of her makeup bc I watched reviews and they were given good reviews and it’s good. Fenty beauty is just good no matter who is selling it. So take away Beyonce take away a brand a celebrity a price tag blah blah blah, is the product GOOD? I think that’s what her intention was, to let the brand stand on it’s own but the product has to be good to do that. Can Beyonce sell GOOD products? Does she even know what ppl want and where she can fit in this market? Is she so detached from ppl that she doesn’t even know what they want or what how she can provide it to them? There’s no way a superstar of her caliber should be struggling this much with her brand and selling stuff, something is seriously wrong with that picture especially since her music and tours sell out like crazy. But She’s not that attached totally, she knows a lot of up and coming artists and she knows what people are saying about her in the blogs and news. She keeps her ears to the streets to some degree. I think she just struggles with how to sell what she likes and wears to people that will buy it and also have that make sense with the messaging in her music. Like look at Tiffany’s, that’s more of her in real life or the Beyonce we know and not Ivy park. But who in the hell in her fan base can buy Tiffany’s? Whoever is buying Tiffany’s was buying it before Beyonce put her name on it. How do you be a musician making music for the common folks but also be a billionaire that wears super expensive clothes and then try to create products that align with you but also affordable for your fan base? We can praise Rihanna but she wasn’t even able to do that. That balmain collection is so much more of her then Ivy park or Dereon. Too bad it’s not being sold tho. I don’t get the point of creating a line just for her to wear when she don’t even be out so when will we see it being worn? Ain’t like she’s dropping visuals or anything. Last point, give up fashion. Just give it up. I know she doesn’t want to and doesn’t want to look like a failure but girl clotjes ain’t it. We still love you. We love YOU! Not the shit you’re trying to sell us. But if you wanna do clothes so badly, collaborate with brands that already on the same track and mindset like you. She should have BEEN worked with balmain i don’t understand why it took so long for them to do that collection. But yes do something with someone who already understands what she wants instead of starting from scratch.
Idk I love Beyonce downnnn, but I just don't think she's great at selling stuff other than music tbh. Especially with her being so reserved at this point in her career.
The price point wasn’t justifiable for many, I’m sure. Rihanna figured out by providing lower-priced products, I.e. underwear and makeup, she can win especially with repeating sales. Ivy Park seems to be a product for some that is a one-time purchase.
Beyoncé wants the general public to believe she wears her own hair that's why she has not done a wig business yet. I think it's too tacky for her brand
Because her natural hair is just as long?? There’s multiple videos here on UA-cam showing proof. She wears wigs to protect her hair from heat, colors and damages. Black womens obsession with trying to humble Beyoncé needs to be studied lmao💀
@@elroe327 that's not my point. She always wear wigs like it's her real hair. The general public does not know the difference btw her natural hair and the wigs she wears all the time. The need to defend Beyonce at any cost needs to be studied
I honestly just watched this entire video thinking "I just want house of dereon back" lol. I think the marketing was off and the pieces should have looked WAY more like the actual pieces they performed in. I definitely agree that this Balmain collab is more true to Beyonce now but I find that I dress like a Destiny's Child member and I wish that was easier to find haha
Exactly. She jumps on what will make her money. Perfect example I remember reading that she is allergic to perfume YET she has all these perfumes. She worked on Michelle Obama's Let's Move campaign to combat childhood obesity YET the sponsor of her tour was Pepsi.
Girl yes. Reinessance felt so inauthentic to her as well. Just a bunch of trendy noises and gen z slang. And people thought that deserved album of the year. Wtf...
Beyoncé’s never been a fashion girl to me. More showgirl, than fashion girl. I was never moved to purchase anything Dereon or Ivy Park despite being a fan. Balmain has been delivering some shaky collections the past few seasons… 😬
@@IrishiaMoore when people say they wanna be like Bey, they don’t mean her fashion. Theyre talking about her talent. I don’t know anyone who frequently say “I want to dress like Beyoncé”. They wanna dress like riri or Zendaya.
I think the biggest most glaring issue is creating something that doesn’t align well with what we identify her with. She can still sell items and things to people, she just needs to let this dream of clothes GO! Or do something that closely identifies with her brand. It’s not super expensive workout clothes, AT ALL! I think Dereon was what it was. It lasted as long as every other urban street wear brand. Baby phat was extremely successful and popular and so was rocawear but they all ended around the same time bc they weren’t meant to last forever.
With so many early 2000s fashion trends making a comeback, it would have been great for her to incorporate that into her brand. For example, if she was going for athletic gear, make it glam. Glam was always her style! Athletic gear that was somehow wearable and glamorous at the same time. Comfortable tops with a little bling. Idk.. her glamorous style that was practical for everyday people if that makes sense?
🛑 ✋🏼 UMM. I know Tyra is controversial BUT Tyra had some of the best if not the best hair for a famous woman at that time. You couldn't even tell if it was her hair or not.
I had always been a huge fan of Ivy Park even back in their Topshop days. I was super excited about the Adidas collaboration and bought my fair share of items from several of the drops. My issue came from frustrations I had with the buying process on adidas ( they never seemed like they were prepared for the influx of customers on drop day), The price increasing while the quality never felt quite as good as the first two drops, and the fact that the majority of items being released were the same things in different color ways. And every drop the colors were so different that you had to get a full set from each drop to keep from looking crazy with mixing too many of the colors. I was always most interested in the items that were more streetwear and less athletic wear, but the prices became unsustainable for such uninspired product.
OMG! I almost forgot about the most annoying part. The sizing was so difficult to determine online. It changed based on the material, it changed based on the drop. The reason people stopped buying was because we would fight for our lives trying to make it to check out just to have the item we wanted to be sold out when we Finally got there or we would receive our items and they didn’t fit. But they were also sold out so we couldn’t exchange them. I’m getting angry all over again thinking about it
I loved Ivy Park, I bought a couple a pieces from some collections && the quality was amazing.. the best I’ve ever seen honestly. I haven’t wore some bc I knew this would happen unfortunately since everything doesn’t last forever but I’m so grateful to have pieces from her Ivy Park line
I read a write up this-the adidas fiasco. The opinion piece said that Beyonce is not a fashion creator but a fashion model. She’s not best at fashion business but can wear the hell out of these outfits. It was a really decent way of saying shes an underrated model and she respected for catching out eyes on whatever she wears.
Beyoncé should’ve went into the high quality wig/hair products game. Her mother is a hairstylist and the fact that she performs in wigs and doesn’t sweat them off along with any product is amazing to me. Her hair before and after always looks laid
Hi, I have thought about your comment since you made it 8 months ago, and I HAD to find this video, come back, and tell you that you are spot on. Wigs or hairpieces really is where her game is at.
Beyonce's inability to bring products that match what she has built herself up to be known for in the people's minds is rubbing off on Chloe Bailey. the confusion we had in what Ivy Park was truly about is the same confusion we have over what Chloe Bailey is all about
The problem with Ivy Park and probably celebrity clothing lines in general (i.e. Fenty) is that they’re marketed in a way that it’s almost inaccessible to the general consumer because of the exclusivity created. After a while, people don’t really pay attention to the drops, either because they are bored or tired of not being able to buy what they want. Plus in both cases (especially Ivy Park) they weren’t offering anything new. Ivy Park is essentially normal Adidas apparel but in different colour ways and with Beyoncé’s name attached. In comparison, I believe that Skims has done pretty well because they offer versatile and everyday basics, and also are more widely available. When you compare to a trainers/sneakers drop or even makeup, it’s different because you can pair trainers/sneakers with several outfits, but you’re not always going to wear athleisure. Similarly, makeup is always going to be in demand and thus is more widely available. Bottom line is, unless you’re offering a niche product, trying to create buzz by making a product exclusive and harder to obtain often does more harm than good.
I was obsessed with Dereon when I was in middle school. I had coat, three hoodies, one shirt, one pair of jeans, and a hat. They all ripped and threading would come out sometimes even before first wear 😩😂 but you couldn’t tell me nothing back then I wanted my Dereon!
She just doesn’t know herself and her skillset. She just has the access to do things. When she gets a better grasp on who she is she’ll know what lands.
It's always nice to hear you talk about stuff when I want to unwind and learn without working to hard. 😂 I'm not overly into fashion, but the topic with your tone still sold me.🙌
I’ve bought a few Ivy Park pieces and I generally like them all but my biggest gripe is the zipper quality … all the original zippers didn’t last very long. The clothes definitely look cute though. Some items I bought for reference: Blue latex pants and matching body suit // green and black houndstooth bodysuit // green x blue x silver sparkly houndstooth coat // a few others
I heard she sent PR boxes to fans but I don't see it. She only send it to famous people. That kind of sucks because you say you're all about your fans.
How many celebrities are sending stuff to their fans…you sent PR stuff to people that can market it. People will buy all these expensive shoes and handbags but when it comes to black people selling stuff they want it cheap or free.
I don’t understand why people are mad about her sending stuff to celebs, she’s one, promoting herself/brand to audiences that are not already her fans, and also two, logistically there might be some issues on how it works. Seeing how entitled a lot of y’all are, what’s the criteria for her picking fans, even if it’s at random, what if it’s only opened to us fans which happens with giveaways, then she’s gonna piss off her European fans, or her African fans or her Asian fans, there will be people unhappy regardless. And yea it would be cute to send to her fans but it won’t do much for marketing outside of her fanbase. If she wants to increase sales she had to branch out as well from her core audience. And again, y’all ain’t buy it regardless so now what?
19:04: This then provides some evidence that people know the things we know HER to genuinely wear or style and therefore should be what she capitalises on.
I loved the Dereon brand. I scour sites like eBay and Poshmark constantly looking for Dereon clothing. I still wear my Dereon clothes today and get a lot of compliments and people asking where I got it. I wish Beyoncé would bring it back but sadly I don’t think she ever will
I think the reason they all eventually failed is because they never thought about Beyonce's audience, who they'd sell to. What can they afford? What do they want to wear? When House of Dereon came out, most of her fans were college and high school and younger age. We didn't have the money they were trying to charge for the clothes. I think they decreased it to $50 for the jeans, but that was still too much. I don't remember looking at the other clothes, they were probably too much. I also never knew that the brand continued for a while, so a disconnect on advertisement too. The first IVY Park was plain and looked to be on the cheaper side. I never knew about it until they were closing that one (I don't follow as much now), so I think also a lack of widespread advertisement and not appealing clothes. Adidas did well at first because they had a lot of good looking things, but the prices were also way too high to have continued sales. The socks were $30, that's not low price. The actual tops or pants were $75-90. Also the color ways weren't always appealing, some items weren't work out gear-more reveling fashion, and the items were repetitive. I think they missed the mark with the Netflix performance because that hoodie should've been at a lower price point, not with the high end designer. It could've been a signal of her fan club. I agree some about Beyonce failing because she doesn't sell things she wears/uses or it's not like her image. That definitely would help her greatly because she'd constantly be advertising, if she wore the items in videos, out, and on tour. The wigs is still a great idea. But I also think she could sell some designs that may not totally represent her, it just has to be at the right price point and be stylish. Remember Rhianna's first release of her bras were horrible too-- they were plain. Then her team listened to the fans, changed it to be more stylish, and it worked. Also Rhianna's price points are lower with her make up and bras $20-$50 per piece vs $75-$300 per piece from Beyonce. Rhianna's high end luxury line also failed, I think because of the price point that her fans/customers can afford. So know the fans- who are they, how much do they make, how much can they spend, and what would people actually wear in real life.
The problem I believed happened with Ivy Park is that Beyoncé never took it seriously. She just slapped her brand on to something because she knows whatever is attached to her, people will cater to it. She wasn’t promoting it on social media to get people talking about it. It would be a few ad campaigns and that’s it. Plus, the prices were beyond insane. Outside of the music, she isn’t necessarily relatable to market. Rihanna is extremely successful because she made her brands inclusive to all shapes, sizes and forms and her stuff is pretty affordable. We the fans can relate to her as well.
Great breakdown….I own 2 pairs of House of Dereon jeans (yes, they were expensive at the time) and they still hold up to this day. They could have gone up against Good American or any higher end brand that’s out now. Once they launched Dereon, there wasn’t much focus on HOD. Beyonce rarely wore those clothes and over time even Solange moved away from it. I wear alot of Adidas, and honestly you can purchase from their regular lines or other Adidas collabs for less money and look good. Again, she rarely wore those clothes, they were hard to get, and at launch handing them out to tons of celebrities when fans could barely get their hands on anything was a turnoff. With the exception of posing in ads, the collab seemed very off brand for her.
wow big ups to Ms Tina may she get the credit + recognition she deserves! 😯🙌 i did not know about her fashion talent & vision! thanks for sharing in this vid beautiful 💫
Dereon jeans 👖 are the best jeans I've ever worn in my life. Better than Apple Bottom, Baby Phat, Levi's, Miss Me, etc. If you have hips and butt, there's no pair of jeans like House of Dereon jeans. 🤷🏾♀️ (I sound like a freak'n commercial)🤦🏾♀️😂
Tina ain’t no designer cuz House of Dred was a damn mess . They looked tawdry on the red carport back then. Ivy Park just never did it for me seem very generic. Beyonce needs to sing , dance and look pretty. Fashion and acting are not her ministries
I’ll say this about the thought on Beyonce “missing an opportunity” to do a wig line in the mid 2000s era… that was NOT her focus. She had the fashion thing going in the first place more so for her mother. Beyoncé is the BEAST she is today vocally and on that stage because she put in years. Not hours, not days, YEARS of laser-focused training. She has always been a music driven artist. She is an icon for artist development that we no longer see today with all these quick trend artists record labels push out and drop monthly. She is seasoned, developed, and we all have nostalgic trips over how good the music/concert/Album/award show performance was. She still pushes for creation of albums and full blown shows over a single, EP, tik tok music etc. And that’s not at all to knock where music entertainment is today. I think she did what was wholeheartedly fulfilling to her
I agree, I think she only cares about music and performance, all these other businesses are her team urging her to capitalize on her fame, and there is nothing wrong with that, but it's just not her passion so she goes along with it but doesn't give herself like she does with her music and performances.
The problem with Beyonce is that she doesn't promote her brands enough. When you see paparazzi photos of her or Instagram posts she's not wearing her own clothes. She sends her celebrity friends her clothes and her biggest fans. Also she doesn't connect with her fans. When you see Rihanna out and about she hugging and kissing her fans. Rihanna does UA-cam videos and Instagram lives. She truly appreciates her fans.
I wish Ivy Park were cheaper because I been a broke boy😂 the exchange rate made every drop need me to choose glam or groceries and sadly I chose satiation.😅
Agreed for me how logo branded Ivy Park was a detractor. Like the Marine Serre moon or the adidas three stripes I wish she had developed a signature pattern or symbol versus printing the name on so many pieces. Additionally I always wished the pieces were more unique or modeled after her stage performances looks. A small collection of heavily embellished or patterned performance leotards, leg warmers, boleros etc would have killed especially today with the rise of dancer inspired clothing.
House of Dereon was oversold as couture when it was cheap looking clothing with expensive prices. 118.00 for jeans is ridiculous. Athleisure for 265.00 when a worker is making that much per month is appalling. Kathie Lee Gifford got into trouble when Walmart was exposed for exploiting workers. Kathie Lee and Frank both went to the factory and personally presented checks to all the workers. The Adidas line looked awesome and sold out. The problem is that it feels like a cash grab at those prices. Inflation hit people hard.
I only got one piece of Ivy Park from the denim collection because i was just saying i wanted some adidas on denim, and it just came up, and it was the only piece i stayed for on the app for like hours. It was fun to buy it and have it. I will treasure my blouse=jacket forever.
I wore dereon when I was smaller in my 20s, even had a couple dereon bags, the ivy park wasn't hitting because she gifted too many already "celebs" who are already rich and famous with boxes of her clothes. Leaving us not rich folks having to pay more money to pay for these free clothes the celebs got.
Whew….I think you dropped a lot of factual data. I can’t speak about House of Dereon but, for Adidas I think Covid, inflation, and the Kanye West controversy to the brand played a huge part! Many brands that were popular pre-Covid either failed or struggled after😓. Lastly Kanye West really brought a lot of negative attention to the adidas brand. One thing Kanye said during the drink champs interview said was “I can say anti-Semitic things and adidas can’t drop me.” Adidas was pressured to drop them and their stocks plummeted.
I remember destiny’s child very well back then. Their parents were quite protective and even made the members allow them to adopt them so they could have more control. The mom did nothing allow them to wear anything other than her clothes because she wanted a piece of the spotlight herself. Insulting to everyone to hear Beyoncé claim it was record labels denying them clothes. I even remember the first time she wore a designer dress to an event not designed be her mom. It’s more desirable to change the narrative when it helps to promote a victim culture we have now. No one can just say - we worked hard, we succeeded, we’re good. It doesn’t make for good role models if you let fans think that the personal hard work isn’t the first and most important hill to climb. They would run in heels as teenagers to get their stamina up for stage performances. That’s what should be celebrated(examples) about her and the group.
i was excited to buy during the first drop, but since everything was sold out, i assumed that would happen in the future. those designs are really cute though, but i didn’t pay attention to the other drops
Very interesting video analysis. I love fashion analysis and you naomi approach it in a sane intellectual fashion. I stumbled across your channel and will subscribe.
I Love your vídeos, and i don't know why but your voice always sounds so calm. 😅 Beyoncé is one of my favorite artists and i miss the style of her early years, maybe it is just nostalgia but it was really funny and sexy style. But she looks great no matter what.
Beyonce's House of Dereon and Ivy Park are two fashion ventures that faced their fair share of challenges. While they both enjoyed initial success, there were certain factors that contributed to their struggles. Branding and Identity: One of the potential issues could be related to the branding and identity of the two fashion lines. House of Dereon, founded by Beyonce and her mother, Tina Knowles, aimed to bring a fusion of high-end fashion and streetwear. However, the brand's identity may not have resonated strongly with its target audience or failed to differentiate itself from other fashion labels. Similarly, Ivy Park, Beyonce's collaboration with Adidas, focused on athletic and athleisure wear, but may not have carved out a distinctive niche in the market. Design Direction: Another aspect that may have contributed to the challenges faced by these ventures is the design direction. Fashion is a highly competitive industry, and staying on-trend and innovative is crucial. If the design aesthetic of the collections failed to evolve or resonate with the evolving tastes and preferences of consumers, it could lead to a decline in interest and sales. Pricing Strategy: Price plays a significant role in consumer purchasing decisions. It's possible that the pricing strategy for both House of Dereon and Ivy Park did not align with the target market's expectations or perceived value. Setting prices too high without establishing a strong brand reputation or perceived exclusivity could have limited their appeal, especially considering the competitive nature of the fashion industry. Marketing and Promotion: Effective marketing and promotion are essential for any fashion brand to gain visibility and attract customers. It's possible that the marketing efforts for House of Dereon and Ivy Park may not have effectively conveyed their unique value propositions or reached the desired target audience. Relying solely on Beyonce's fame and influence might not have been sufficient to sustain long-term success. Competition and Market Saturation: The fashion industry is highly competitive, with numerous established brands and emerging designers vying for consumer attention. With so many options available to consumers, it becomes challenging for new or existing brands to stand out and capture a significant market share. This intense competition, coupled with market saturation, could have impacted the growth and sustainability of House of Dereon and Ivy Park. It's important to note that these observations are based on potential factors that could have contributed to the challenges faced by Beyonce's fashion ventures. Without specific information or insights into the internal workings of the brands, it is difficult to pinpoint the exact reasons for their struggles.
Great video once again..!! Please keep em coming we need these. Could you do a video on Real vs Fake: True stories that are true, not made up. Thanks so much..!!
If, Kelly would have created a brand like that I could see it selling really good because she is always showing us different workouts. I think that the athletic wear should go to someone like her, then went to someone like B because when I think of Bey, I think of someone who’s high fashion. Kelly could also do high fashion as well, but Kelly’s body looks like she works out. I think Bey will find her niche, but a least she is trying
i think what went wrong with IV Park is that the prices got continually higher along with the clothes not being wearable to the general public. the general public need clothes that they can also wear to work and a lot of people can’t wear a lot of the items she released out in regular life.
i also think this last IV drop flopped because the clothes came out the same time as tour tickets and most of us can’t afford to buy both leaving most fans to focus on tickets.
It's IVY* Park
Ivy Park isn’t meant to be a workwear or casual line, it’s an athleisure/streetwear line. I think a few pieces are wearable with the right styling, but overall it is on par with other athletic/streetwear brands. Where she/her team went wrong was not making it available in brick and mortar stores (along with the prices)
@@yageshabazz3456 the clothes aren’t wearable ANYWHERE
@@yageshabazz3456 Most of the clothes weren’t wearable lmao, who would wear denim assless chaps in public?
No one goes to adidas looking for clothes to wear to work
I think it's hard to advertise anything when you hide your personality very carefully. This causes a certain paradox. I respect Beyonce for that, however hard it is to sell a brand based on such a persona.
this is true.
Emphasis on this. She's not personable at all and this was before she went full private. In interviews she always seemed to be on guard (which is fine). However compare it to lizzo or Rihanna who personalities shine through off and on stage. They're not afraid to look silly or make stupid jokes. Plus their street style is great so it makes people want to put their money towards yitty and fenty
But many high-end fashion brands have personality, tho😂
@ada g completely well said
@@mslumpyspac3 very very well said
They should've stop treating the IVY-Park clothing like Beyoncé was dropping a surprise album all the time. It also made no sense dropping one time a season without restocking. Also, the line should've been made accessible in stores. Never even had the opportunity to purchase something myself.
Yeah the marketing release strategy was so weird… especially since they did it every single time… it’s literally just exercise clothes
early on it was available in uk shops but i don’t think it lasted long
nvm this was mention in the video! - topshop
She really messed up when she didn’t restock the first burgundy & orange adidas drop!
I liked Ivy Park, but I got tired of having to pay attention to when new drops were happening. if they had just made a couple items limited edition and restocked certain basics all the time (maybe adding new colorways seasonally), they would’ve had way more sales!!
@@naomi.cannibal tell me about it. The strategies get old after a while
I’m not Beyoncé target audience for clothing but just from a business perspective I’ve always been confused on why she never did a body suit/leotard or performance shoe brand during/post IASF. She popularized it and most girls still performing in leotard/bodysuit. Could have made a fortune
Exactly! So many other clothing items I associate Beyoncé w than track pants and hoodies and jackets
Yes I always thought she should have did a dance line! Tights, shoes, leotards!
@@Yocyndie Yup!
I think a shoe brand from her would do pretty well.
@dear_mi I've seen Twitter clips of Cher wearing bodysuits back in the 80s. Lady Gaga didn't introduce that.
I think overtime Beyoncé got too wrapped up in aesthetics. A lot of the color ways and styles weren’t wearable. It felt more like a collection for IG models instead of clothes for real people
I feel like Beyoncé was never a fashion icon. I’m not looking to her for fashion or makeup. She tends to wear minimal makeup atm. But I remember years ago being obsessed with Beyoncé’s heat fragrance. I feel like she would thrive in that arena, most of the celebrities are already starting makeup brands. She should try her hand at perfumes, candles and even home decor. I think her gawdy, luxurious style would look amazing on home decor. Imagine gold accent lighting, textured rugs, huge african inspired statues, amber-patchouli scented candles and faux plants 😍✨
Oooo I could see a fragrance line doing SO well for her… I feel like I would be interested to actually try that too
How has she never been a fashion icon yet everything she wears sells out, she wore a fashion icon awards long before your “fashionable” girls were winning them. Just cause YOU don’t like her fashion style doesn’t mean she ain’t a fashion icon
@@elroe327 I have a different definition of “fashion icon”. A fashion icon starts trends or popularizes them. You want to wear what they are wearing. For example, Rihanna if I see her in anything or even her makeup I want to recreate it.
Beyoncé has always been a trendsetter in music, and even in her music videos. I’m not taking any credit away from here. Just her personal style has never been something the masses have wanted to dress like. She definitely stylish just in a more ecletic, opulent way! 😁
I was so obsessed with heat too, If I could just get my hands on one more bottle of that fragrance
@@elroe327Beyoncé is not a fashion icon. This is not a bad thing lol she is one of the worlds best entertainers not known for Fashion tho. Never has been. Not an insult just fact. Beyoncé was marketed as a modern Tina Turner. Fashion is more Rihanna’s marketing.
Can we just give Naomi her flowers for always looking so beautiful in every video?? 💜
So sweet, thank you!!
💐 🌸🌸💐💐💐❤️❤️🌸🌸🌸
Yasss purple is her color
@@LilithsCosmicLounge thank you!!
Agreed 🫶🏾
Beyonce is too elusive. And her brand reflects that. There’s nothing relatable about her that you can market. She seemed more relatable during the Dereon days than now.
Very true! So many people brought it up and it’s such a good point I didn’t even consider
I absolutely agree
Sis it's even in her music about how she too good for us plebs. It's good that she's doing the balmain collection. That makes sooo much more sense.
All facts!
I truly believe Beyoncé fails with both house of dereon and ivy park is the fact there was a huge disconnect to how it presents Beyoncé public persona. Beyoncé is more luxury, opulent and mysterious it would make sense to make a clothing line or fashion collection that was more aligned it’s important bc celebrities business ventures are reflective of their public personas, for examples Yeezy by Kanye west makes sense since it’s wild, offbeat, unpredictable and avant garde aligns so much to Kanye’s person, fenty beauty and fenty x savage are about freedom, independence, breaking preconceived notions and unapologetically confidence which is aligns heavily to Rihanna’s public persona. Rare beauty is about being yourself and allowing to embrace the imperfect aspects of yourself as a way of growth, which definitely aligns with Selena Gomez. It works bc it helps celebrities feel connected to their fans as well as make fans feel they are relatable to their favorite celebrities and feel like they can do what they do.
Exactly that! The brand ethos never lined up with the actual clothes, nor did it seem to be things Beyoncé really thought about before it was time to make a fashion line
With respect…no body gives a crap about if the clothes lines up with the celebrity…except the people that would buy it regardless of what it is, because they like the celebrity. Kanye’s brand thrives because its rare and exclusive, rihanna’s make up caters to a wide range of skin tones which is not done enough in that industry…no one is going oh, I like the theme behind this collection because it resonates with the owner, i’mma buy it lol
@@ajollypanda4175 damn that was harsh
@@ajollypanda4175 🎯🎯🎯
Her team should’ve been this transparent with her!
This just further cemented that Beyoncé draws a thick line in the sand that separates her & hers from everyone else. She does NOT care about being accessible and/or relatable to her fans. The sooner they accept this wholeheartedly I think the happier they'll be - just enjoy the show. 🌟💎 Damn this was interesting nice work!
Thanks, and I agree! That’s why I could see her just doing a couture line or something, and I’m fine with not being her target audience
Beyoncé is a celebrity to other celebrities so there’s a barbed wire behind the thick line that divides us. 😂
@@userysldon't forget the electricity and land mines
I believe it’s failed for many reasons. One- nobody ever really cared about the line and the designs have always been ugly. Two-Beyoncé is wayyyy too detached from her fans!! She’s become so robotic it’s like she’s unreal lol If she did more public promo actually SPEAKING about her brand vs just throwing shit at us to buy the line would be more success.
Beyonce hasn't done an interview in so long, I think she is terrified at the thought of sitting down and talking to anyone!! She has become robotic 🤖
I first realized back in 2020 when she did that COVID video. I said idk who this is, but it ain’t Beyoncé. Look like she was in a trans. All her Tiffany collection photos and the pics she posted the past three years look soulless and her eyes are empty.
@@TheeJayMac0214 yes!! Soulless and lost. Anytime that she speaks she sounds like a robot and lacks any type of personality of relatability. Sometime she kinda creep me out 😩
Beyonce is not very articulate and a spokesperson she is not. Kelly Rowland thankfully did most of the talking during interviews.
Very good points were made in this video. Ivy Park kind of utilized the aesthetic that high-end labels use where their brand name or logo is plastered all over t-shirts and bottoms, which is arguably past time. I think what would've really made the brand better despite the rising prices is leaning more into minimalism and extensive shade ranges like SKIMS while also compensating through quality fabric and technical qualities like comfort and stretch. A Beyonce-backed shapewear label would've been 10X better in my opinion.
I think so too! A lot of people don’t want to walk around in so obviously branded clothing, and it’s expensive, and I’ve heard people say it wasn’t good quality (but I’ve never worn it)
The hit the nail right on the head though, people can sense inauthenticity and the ivy park felt very inauthentic to Bey's brand as opposed to Rih who is very authentic to her brand 😊
Best comment 🥇
This is why rihanna stepped away from music to focus on her line so it could be hers.if anyone is opening a business and want it to be ran properly, you cannot put your baby in another person's hands,because no one will have the vision or best interests in it but you.
Beyoncé is one of those people that proves that just cause you have money doesn’t mean you have style, it just means you can afford a stylist.
Shes country
@@THEDOORIZCLOSED not like country country tho
@@mlw9195 not a country bumpkin, you mean lol
@@THEDOORIZCLOSED 💀
I know right. Beyonce needs a stylist, Britney Spears need a stylist. They dress horribly
I agree with the tiktok in the end. I literally just said that to my homegirl the other day. If Beyoncé made a wig line or hair care line I would 100% buy into it because to me she’s more known and talked about for her hair more than anything
Wigs are way to tacky to the point that it could destroy her brand
I would buy Mama Tina’s haircare line.
I'm sure if Bey released a hair/wig line it would be so freaking expensive, very few could afford it!!
You comment aged well cause cecred it out ❤️
The fact that Deréon is more representative of Beyoncé’s style than Ivy Park speaks volume on why Beyoncé is not a fashion icon and it’s completely fine, she can try jewelry or luggage storage, her packages for ivy park and her taste in necklaces were interesting for me.
I think she’s a fashion icon, she has her hits or misses, but I do think her tour looks are more iconic than her own personal style.
Luggage storage???💀😭
I 100% agree Beyoncé is an icon all around but she isn’t known for her fashions. Where as with Rihanna…her clothing line made sense because she has been well known for her clothing for over 10 years.
@@alessiar3260 😂😂😂
@@bardimedia7161 I do not consider Bey to be a fashion icon (IMO, dont hate me). Maybe because I always see her in performance outfit (which is amazing btw), and it somehow doesn’t reflect with her personal style.
I haven’t even watched the video yet but my personal option she made her items WAAAY too exclusive and out of price range. I’ve never once seen anyone in my entire life wear dereon or ivy park other than insta. I was always confused like are you only selling clothes to millionaires and brand ambassadors or are normal people allowed to wear it too ? 😭😭😭
Also like you said the only launch that even mirrored her aesthetic was the rodeo launch
Ivy Park did way better than HOD, but like what was already stated, IP isn't really wearable everyday and only stans really care to purchase.
Yes the ivy park branding was too much for a lot of ppl I think… esp for the price those aren’t items I can subtly wear very often
Bring back House of Deréon as a more accessible brand based on the fits she’s made for DC! That would flyyyyyyy off the shelves. Tina is such a fashion talent. She knows that the girlies want.
Can’t bring back what there was no demand for 🤷🏽♀️
I actually thought the original line was cute but way too expensive for the target audience.
I loved Deréon jeans and shorts when I was a kid.
@@GeminiCricket21 the baby doll dresses and jackets were cute. I think if they lowered the price slightly it would have been a bit more successful.
U better sto dat dere fooling about . Hell no that brand was trash let’s be honest. Destiny Child look country as hell back then whenever they were on the red carpet.
Dereon > Ivy Park. Derion was more affordable and lots of people, including myself wore Derion and it came in plus sizes. I haven't seen anyone, well here in Chicago, wore Ivy Park anything.
Lace front wigs are way more acceptable now (which is great). Back in the 2000s, black women were pressured to not admit to extensions or wigs, but to make others believe "this is my real hair." I'm glad it's shifted though and you can participate in high glam without having to convince people that all of it is "you," per say.
couldn't have said it better🙏
Agree... the TikToker says Bey could have launched a wig line in the early 2000s. She definitely had the fame and beauty then (and she did much more press then), but wearing wigs then was not casually spoken of like today. Bey and other Black pop stars were under so much pressure to have woken up like this, if you know what I mean. I do thing RuPaul and Drag Race helped change the conversation about wigs and beauty in general; it's work and effort. I think now, Bey is all about mystique -- and it's worked to burnish her image as the icon of our times -- so I don't think she'd be interested in making her hairpieces available to the masses. p.s. Remember when she did Feria commercials?
I feel like Wendy Williams laughing, joking and being open about her wig on her talkshow also helped.
You said it
Stop the cap 🧢 bw wore wigs cuz they liked them and thought it looked better than our natural hair bffr
What went wrong
Ms mamas doesn’t promote
Also it was just reselling already clothes that were on adidas
She didn’t make adidas anything better or cool as the brand hasn’t been it for years like no one wears it
The pandemic
The price
And not starting off with something small to sell to see if she can sell I honestly can’t take Beyoncé seriously when she sells certain fashion I think she should do something more luxury and with jewelry since her brand is more opulent
Also it being gym wear baby who’s wearing a puffer coat to la fitness
I noticed too that some of the ivy park garments were what adidas was already selling just dif colors
Who’s wearing a puffer coat to LA Fitness? SixNine, that’s who 😅
When Dereon was out. I was in middle school & I barely saw any commercials, ads, pictures. BabyPhat, Rocawear, Apple Bottoms had alot of ads & commercials in magazines etc. Especially BabyPhat..!! I only heard Dereon in basically 2 of Beyonce songz maybe others but idk. Why would you do work with a Fast fashion company. When many ppl are so against Fast-fashion..?? She literally picked the worst ppl to work with. When she created IV Park I truly don't believe she was thinking straight or at all.
You liked heat? Kim Kardashian perfume smelt better!
Ppl wear Adidas for sure
Anyone saying House of Dereon or Dereon needs to come back couldn’t have been there during the first run. In a time of Ed Hardy, Pastry, Wet Seal, and just tacky in general being the trend, Dereon was still regarded as being ugly on a different level. A huge criticism at the time was them having one set of clothes for the campaigns and sending other, cheaper, clothes out to actually sell. I know I never found or knew anyone who owned anything that was featured in an ad.
To me, Beyoncé just isn’t a fashion girl. She has memorable fashion moments but they’re always tied in to her music eras. Her red carpet or paparazzi fashion moments are almost always bad. Nobody can be the best at everything. Maybe clothes are her one bad spot.
If people can make kanye money for his expensive homeless looking clothes, the designs if house of dereon we’re definitely not bad.
@@ajollypanda4175 yeah but wasn’t it straight men who were a big part of the initial success of why Yeezy did so well/sold a lot? Straight men are notorious for not having good fashion sense, therefore their standards tend to be lower, whereas women & gay men have higher standards. Moreover, Kanye’s designs were more wearable to the average person, due to them having a neutral color scheme & more plain look.
You are 100% correct with the clothes Dereon would advertise vs in store. I never thought HOD was that cute b/c I was a Baby Phat girl 😁, but there was ONE HOD jumpsuit that I saw Beyonce wearing on a red carpet or something and could NEVER find that thing nowhere!!! I can still find the pic of her in it and always wanted it smh
Right! I was looking for that jacket she wore in irreplaceable video and you couldn't find it stores.
I heard the same thing about House of Dereon. HEARD because I've never seen it in the wild. Apparently the clothing that was sold in stores were mass-produced throwaway fashions from Asian sweatshops that they put the Dereon label on. That's what I read. That's bad business. That's a complete misunderstanding of how fashion houses stay in business. Respect your customer.
Beyoncé has never been a fashion icon IMO. Usually Beyoncé is dressing ON trend - not creating trends. It’s because she plays it safe vs. trying bold or different things
Yet she single handily made Telfar bags sell out in literal hours after she was seen wearing them last year, is a recipient of multiple fashion icon awards, multiple famous big fashion designers such as Thierry mugler, Alexander McQueen and balmains creative director called her their muse and a fashion icon lmao y’all will lie through y’all’s teeth💀
@@elroe327 Telfar was already selling out before Beyoncé was photographed with one 😂Then Telfar himself posted that prices would not increase just because of Beyoncé.
@@elroe327 Being a “muse” for high fashion brands doesn’t mean the general public is inspired by her fashion looks though
@@elroe327 First of all Pepsi sales dropped when Beyoncé was doing commercials and adds for the company. Products don’t just sell out because of Beyoncé 😂 And Celebrities buy awards all the time and or have their team contact people and ask to be the recipient to keep their names being mentioned. Even Kanye said Beyoncé won’t attend award ceremonies unless the award shows tell her in advance she’s going to win. The awards will comply to get sponsors and views for their program because of the celebrity’s popularity. It’s called PR. It’s a give and take. just like the Hollywood walk of fame. Many celebrities ask to have a star vs being selected. and all celebrities have to pay at least 30,000 for that star. It’s all to keep their names being spoken of. Kim K asked for a star and was denied cause at the time she was known as a reality star. She might be able to buy one now that she’s ventured out 😂. But it’s not uncommon for celebrities to buy awards and ask to be the recipient. It’s been said so many times that Beyoncé bought most of her Grammys. The same goes for being on the cover of magazines. Most Celebrities pay to be on the cover and some can only afford to pay to be featured in the magazine. It’s a business…. And I hate to break it to you but when it’s mentioned fashion sold out in hours it’s because there were a limited amount to begin with and or marketing to bring attention to said products to generate sales. “It’s like saying most dentist recommend Colgate when there were only 5 dentist that were asked about Colgate. It’s called marketing.
Lowkey summed up her whole career
Does anyone else from the U.K. remember the IVY PARK memes where people compared them to the uniform Sainsbury’s employees wear?
Lmfaooo as an American it always reminds me of a college called Virginia Tech, those are their school colors
I remember as a U.K. girlie it was so funny 😂😂
She also didn't really wear the brand like that. Like how Kanye wore Yeezy and Rihanna wore puma
I feel like she only wore it for instagram 😭
and how Rihanna wore Fenty from head, face to toe when the brand was still alive
Lowkey Tina Knowles is THE fashion icon not Beyoncé- Destiny’s child’s fashion is very similar to the impact Lil Kim had on fashion at the time (both had to have people they were close to design/sew their clothes and that made them stand out even more)
Eh
Love Beyoncé down, but like her, her brand is not easily accessible or relatable. I think that’s where the Kardashians or Rihanna have an edge over her.
correct
You guys will never relate to celebrities. Stop feeling entitled to people you don’t know
@@Daniela-xj4fj lmao girl
@@Daniela-xj4fj It's not that deep. Chill. Lmao
She didn't utilize social media the way Mariah and Kim K did.
Wig/Hair was DEFINITELY the biggest missed opportunity
Agree
Agree!!! She knew about lacefronts before anyone else! Black women already spend billions a year on hair. That would have been an excellent market for her to target!
For Nicki minaj yes not Beyoncé
It’d cheapen her brand. It’s like someone revealing a magic trick. It looses intrigue
@@mlw9195 I see your point
I had a black and maroon Deréon varsity jacket in middle school. My mom found it for me at Burlington. That and my knock off juicy couture bag….y’all couldn’t tell me nothin!!!! 😂
No shade to Beyonce but I never heard fans say they wanted to dress like her. That being said I hope she realizes it's okay to just be a performer and singer. There are a lot of greats who never had fashion lines. Mariah Carey, Whitney Houston, Usher, Celine Dion along with Jennifer Hudson just to name a few all never had fashion lines and seem to be doing amazing. The one thing I don't like about that period in time during House of Derion is everyone had a fashion line. For AA since we don't have many fashion designers in the industry as it is, having Beyonce's line as well as so many others diminished the value. Just because you are offered a fashion line doesn't mean you have to take it. Look how that worked out for Rihanna. It also didn't help that she doesn't wear her own brand. I hope she accepts that being a singer and performer is okay. Great video as always.
I get your point but I think what you’re saying is false solely based upon the video itself. It was clear that house of deron only made it to shelves because Beyoncé’s fans wanted to dress like her. Beyoncé’s failure in Fashion has nothing to do with people not wanting to dress like her but the lack of direction she goes & connection to herself. On top of it being overpriced.
@@A_GeminiDream respectfully if that’s true why didn’t it sell? Men lie, women lie, numbers don’t. She didn’t do the sales to prove people wanted this.
Excellent video as always! I don't think Beyonce is really known for her fashion. And if she is, it's from her stagewear or music videos like you mentioned. It was a stretch to go into sports wear or athleisure. It was either forgettable because addias already has it or just not wearable in regular life so it felt like a cash grab. Maybe she can make tour/album specific pieces so she can draw on elements of her music/performance/videos. And I do think she needs an actually fashionable partner to make sure it's unique but not tacky lol I remember Deron vividly and even during that tacky era, hers was somehow worse! The best part was the jeans lol
Exactly! I’m only looking at beyonces fashion when it comes to performing, so I feel like clothes related to that would sell better probs
Even now looking at the clips of the Deron line the clothes were tacky and ugly!😂
Goodmorning everyone: House of Dereon wasn't really as interesting as other clothing line. I remember I had some Dereon jeans. They weren't very popping like Apple Bottoms, Rocawear or BabyPhat jeans. I can't believe Beyonce would do that. Why would you make a woman wear clothes but not pay woman enough who make...?? That was very hypocritical. Why was she working with a fast fashion company. Ivy Park looks the same as other athletic wear. Everything was just blah & the same. Nothing really different. When I buy something I personally want it to look totally different, stylish, casual & sexxxy. Not something that looks about the same as another clothing line. For some reason I have a strong feeling she will come out with a shoe or purse line. You could tell Ivy Park wasn't popping cuz it wasn't really even mentioned.
My thing is Beyonce has taste. When it comes to her work, she has so many amazing and iconic looks. She drops the ball in every other way, red carpets, candid looks, and her own clothing lines. Idk why. Why can’t the level of style she puts in her tours and music videos translate to any other area, not even the red carpet. It’s almost like if it’s attached to her work, she taps into something else and creates amazing moments but if if has nothing to with that, she loses almost all of her fashion sense. I mean look at Coachella. Look at how many times a simple outfit got recreated, it’s an iconic look. Some damn high wasted shorts, a cropped hoodie, wavy blonde weave, and sparkly boots is an iconic recognizable look. I also feel like those cat suits you showed from black is king is so her and would absolutely be successful. She has the ability to create iconic moments. And like you said she’s able to sell out other people’s stuff when she wears it so the influence is there. And Ivy park was very successful in the beginning. At the end of the day, branding matters but a product has to stand alone no matter who is selling it bc if it doesnt then it’s just pure hype. I know ppl who can’t stand Kim k but love skims bc the product is good. I’m not the biggest Rihanna fan but I have so much of her makeup bc I watched reviews and they were given good reviews and it’s good. Fenty beauty is just good no matter who is selling it. So take away Beyonce take away a brand a celebrity a price tag blah blah blah, is the product GOOD? I think that’s what her intention was, to let the brand stand on it’s own but the product has to be good to do that. Can Beyonce sell GOOD products? Does she even know what ppl want and where she can fit in this market? Is she so detached from ppl that she doesn’t even know what they want or what how she can provide it to them? There’s no way a superstar of her caliber should be struggling this much with her brand and selling stuff, something is seriously wrong with that picture especially since her music and tours sell out like crazy. But She’s not that attached totally, she knows a lot of up and coming artists and she knows what people are saying about her in the blogs and news. She keeps her ears to the streets to some degree. I think she just struggles with how to sell what she likes and wears to people that will buy it and also have that make sense with the messaging in her music. Like look at Tiffany’s, that’s more of her in real life or the Beyonce we know and not Ivy park. But who in the hell in her fan base can buy Tiffany’s? Whoever is buying Tiffany’s was buying it before Beyonce put her name on it. How do you be a musician making music for the common folks but also be a billionaire that wears super expensive clothes and then try to create products that align with you but also affordable for your fan base? We can praise Rihanna but she wasn’t even able to do that. That balmain collection is so much more of her then Ivy park or Dereon. Too bad it’s not being sold tho. I don’t get the point of creating a line just for her to wear when she don’t even be out so when will we see it being worn? Ain’t like she’s dropping visuals or anything.
Last point, give up fashion. Just give it up. I know she doesn’t want to and doesn’t want to look like a failure but girl clotjes ain’t it. We still love you. We love YOU! Not the shit you’re trying to sell us. But if you wanna do clothes so badly, collaborate with brands that already on the same track and mindset like you. She should have BEEN worked with balmain i don’t understand why it took so long for them to do that collection. But yes do something with someone who already understands what she wants instead of starting from scratch.
Idk I love Beyonce downnnn, but I just don't think she's great at selling stuff other than music tbh. Especially with her being so reserved at this point in her career.
The price point wasn’t justifiable for many, I’m sure. Rihanna figured out by providing lower-priced products, I.e. underwear and makeup, she can win especially with repeating sales. Ivy Park seems to be a product for some that is a one-time purchase.
Beyoncé wants the general public to believe she wears her own hair that's why she has not done a wig business yet.
I think it's too tacky for her brand
Because her natural hair is just as long?? There’s multiple videos here on UA-cam showing proof. She wears wigs to protect her hair from heat, colors and damages. Black womens obsession with trying to humble Beyoncé needs to be studied lmao💀
@@elroe327 that's not my point.
She always wear wigs like it's her real hair. The general public does not know the difference btw her natural hair and the wigs she wears all the time.
The need to defend Beyonce at any cost needs to be studied
I honestly just watched this entire video thinking "I just want house of dereon back" lol. I think the marketing was off and the pieces should have looked WAY more like the actual pieces they performed in. I definitely agree that this Balmain collab is more true to Beyonce now but I find that I dress like a Destiny's Child member and I wish that was easier to find haha
Right I was struggling to see the destiny’s child vibes in dereon honestly
What went wrong is: she don’t care. She puts other people to work to make something, grabs a bag and moves on. Just like her last album.
Exactly. She jumps on what will make her money. Perfect example I remember reading that she is allergic to perfume YET she has all these perfumes. She worked on Michelle Obama's Let's Move campaign to combat childhood obesity YET the sponsor of her tour was Pepsi.
Period
@@prprprince6341 oop lol
Prime example jumping on Meg song savage…. I was like giiiirrrrlll really?
Girl yes. Reinessance felt so inauthentic to her as well. Just a bunch of trendy noises and gen z slang. And people thought that deserved album of the year. Wtf...
Beyoncé’s never been a fashion girl to me. More showgirl, than fashion girl. I was never moved to purchase anything Dereon or Ivy Park despite being a fan.
Balmain has been delivering some shaky collections the past few seasons… 😬
Perfect explanation!
@@IrishiaMoore when people say they wanna be like Bey, they don’t mean her fashion. Theyre talking about her talent. I don’t know anyone who frequently say “I want to dress like Beyoncé”. They wanna dress like riri or Zendaya.
Sorry but Bey's style has always looked tacky to me🥲🥲
😂
I love Beyonce's dangerous in love and b day era fashion 😂
Bey can’t dress and that’s okay.
Ikr! But that's her style I guess and works for her
The truth no one wants to admit
I think the biggest most glaring issue is creating something that doesn’t align well with what we identify her with. She can still sell items and things to people, she just needs to let this dream of clothes GO! Or do something that closely identifies with her brand. It’s not super expensive workout clothes, AT ALL! I think Dereon was what it was. It lasted as long as every other urban street wear brand. Baby phat was extremely successful and popular and so was rocawear but they all ended around the same time bc they weren’t meant to last forever.
i’m truly appreciative of your thorough analyses of topics like these
Thank you so much 🥰
With so many early 2000s fashion trends making a comeback, it would have been great for her to incorporate that into her brand. For example, if she was going for athletic gear, make it glam. Glam was always her style! Athletic gear that was somehow wearable and glamorous at the same time. Comfortable tops with a little bling. Idk.. her glamorous style that was practical for everyday people if that makes sense?
🛑 ✋🏼 UMM. I know Tyra is controversial BUT Tyra had some of the best if not the best hair for a famous woman at that time. You couldn't even tell if it was her hair or not.
Yeah you can knock Tyra for a lot but the wigs were wigging
I had always been a huge fan of Ivy Park even back in their Topshop days. I was super excited about the Adidas collaboration and bought my fair share of items from several of the drops. My issue came from frustrations I had with the buying process on adidas ( they never seemed like they were prepared for the influx of customers on drop day), The price increasing while the quality never felt quite as good as the first two drops, and the fact that the majority of items being released were the same things in different color ways. And every drop the colors were so different that you had to get a full set from each drop to keep from looking crazy with mixing too many of the colors. I was always most interested in the items that were more streetwear and less athletic wear, but the prices became unsustainable for such uninspired product.
OMG! I almost forgot about the most annoying part. The sizing was so difficult to determine online. It changed based on the material, it changed based on the drop. The reason people stopped buying was because we would fight for our lives trying to make it to check out just to have the item we wanted to be sold out when we Finally got there or we would receive our items and they didn’t fit. But they were also sold out so we couldn’t exchange them. I’m getting angry all over again thinking about it
I loved Ivy Park, I bought a couple a pieces from some collections && the quality was amazing.. the best I’ve ever seen honestly. I haven’t wore some bc I knew this would happen unfortunately since everything doesn’t last forever but I’m so grateful to have pieces from her Ivy Park line
Perfect rainy Saturday content thank you thank youuuuuuu
Excellent breakdown. You know the history of Beyonce's fashions.
Thank you!!
I read a write up this-the adidas fiasco. The opinion piece said that Beyonce is not a fashion creator but a fashion model. She’s not best at fashion business but can wear the hell out of these outfits. It was a really decent way of saying shes an underrated model and she respected for catching out eyes on whatever she wears.
I always love how thorough you are with your videos. Always look forward. Keep up the good work! 👍🏽❤
I appreciate it ☺️
Beyoncé should’ve went into the high quality wig/hair products game. Her mother is a hairstylist and the fact that she performs in wigs and doesn’t sweat them off along with any product is amazing to me. Her hair before and after always looks laid
Hi, I have thought about your comment since you made it 8 months ago, and I HAD to find this video, come back, and tell you that you are spot on. Wigs or hairpieces really is where her game is at.
I think she read your comment. Cécred dropped days ago
Thank you so much Naomi for all the amazing videos. Keep up the great work ✨️✨️ LOOOVE you channel ❤
Thank you!!!!💘
Beyonce's inability to bring products that match what she has built herself up to be known for in the people's minds is rubbing off on Chloe Bailey. the confusion we had in what Ivy Park was truly about is the same confusion we have over what Chloe Bailey is all about
My problem with House of Dereon is it was too expensive and hard to find as well. I never knew anyone that wore the brand.
The problem with Ivy Park and probably celebrity clothing lines in general (i.e. Fenty) is that they’re marketed in a way that it’s almost inaccessible to the general consumer because of the exclusivity created. After a while, people don’t really pay attention to the drops, either because they are bored or tired of not being able to buy what they want. Plus in both cases (especially Ivy Park) they weren’t offering anything new. Ivy Park is essentially normal Adidas apparel but in different colour ways and with Beyoncé’s name attached. In comparison, I believe that Skims has done pretty well because they offer versatile and everyday basics, and also are more widely available.
When you compare to a trainers/sneakers drop or even makeup, it’s different because you can pair trainers/sneakers with several outfits, but you’re not always going to wear athleisure. Similarly, makeup is always going to be in demand and thus is more widely available. Bottom line is, unless you’re offering a niche product, trying to create buzz by making a product exclusive and harder to obtain often does more harm than good.
I was obsessed with Dereon when I was in middle school. I had coat, three hoodies, one shirt, one pair of jeans, and a hat. They all ripped and threading would come out sometimes even before first wear 😩😂 but you couldn’t tell me nothing back then I wanted my Dereon!
She just doesn’t know herself and her skillset. She just has the access to do things. When she gets a better grasp on who she is she’ll know what lands.
Ivy park made 40 million dollars last year…let’s calm down
It's always nice to hear you talk about stuff when I want to unwind and learn without working to hard. 😂 I'm not overly into fashion, but the topic with your tone still sold me.🙌
thank you! Glad I kept u entertained lol
@@naomi.cannibal Credit where due. You're giving syndication with the consistency too. 🤣🙌
You should've told me you were making this! I would've sent you my research!
I’d already finished recording when I saw yours pop up and i was like haha twins!!
I’ve bought a few Ivy Park pieces and I generally like them all but my biggest gripe is the zipper quality … all the original zippers didn’t last very long. The clothes definitely look cute though.
Some items I bought for reference:
Blue latex pants and matching body suit // green and black houndstooth bodysuit // green x blue x silver sparkly houndstooth coat // a few others
I cant believe this channel only has 74k subs
She's just not fashion material. You can have all the money in the world and still have no style.
I heard she sent PR boxes to fans but I don't see it. She only send it to famous people. That kind of sucks because you say you're all about your fans.
How many celebrities are sending stuff to their fans…you sent PR stuff to people that can market it. People will buy all these expensive shoes and handbags but when it comes to black people selling stuff they want it cheap or free.
Those famous people WERE her fans, lol.
I don’t understand why people are mad about her sending stuff to celebs, she’s one, promoting herself/brand to audiences that are not already her fans, and also two, logistically there might be some issues on how it works. Seeing how entitled a lot of y’all are, what’s the criteria for her picking fans, even if it’s at random, what if it’s only opened to us fans which happens with giveaways, then she’s gonna piss off her European fans, or her African fans or her Asian fans, there will be people unhappy regardless. And yea it would be cute to send to her fans but it won’t do much for marketing outside of her fanbase. If she wants to increase sales she had to branch out as well from her core audience. And again, y’all ain’t buy it regardless so now what?
19:04: This then provides some evidence that people know the things we know HER to genuinely wear or style and therefore should be what she capitalises on.
I love your voice it’s so soothing. I love your content so much! Thank you!!!!
No, thank you!! 💕
My friends and I all had that hoodie from the "Irreplaceable" music video back in HS 😂
I loved the Dereon brand. I scour sites like eBay and Poshmark constantly looking for Dereon clothing. I still wear my Dereon clothes today and get a lot of compliments and people asking where I got it. I wish Beyoncé would bring it back but sadly I don’t think she ever will
I think the reason they all eventually failed is because they never thought about Beyonce's audience, who they'd sell to. What can they afford? What do they want to wear?
When House of Dereon came out, most of her fans were college and high school and younger age. We didn't have the money they were trying to charge for the clothes. I think they decreased it to $50 for the jeans, but that was still too much. I don't remember looking at the other clothes, they were probably too much. I also never knew that the brand continued for a while, so a disconnect on advertisement too.
The first IVY Park was plain and looked to be on the cheaper side. I never knew about it until they were closing that one (I don't follow as much now), so I think also a lack of widespread advertisement and not appealing clothes.
Adidas did well at first because they had a lot of good looking things, but the prices were also way too high to have continued sales. The socks were $30, that's not low price. The actual tops or pants were $75-90. Also the color ways weren't always appealing, some items weren't work out gear-more reveling fashion, and the items were repetitive.
I think they missed the mark with the Netflix performance because that hoodie should've been at a lower price point, not with the high end designer. It could've been a signal of her fan club.
I agree some about Beyonce failing because she doesn't sell things she wears/uses or it's not like her image. That definitely would help her greatly because she'd constantly be advertising, if she wore the items in videos, out, and on tour. The wigs is still a great idea. But I also think she could sell some designs that may not totally represent her, it just has to be at the right price point and be stylish. Remember Rhianna's first release of her bras were horrible too-- they were plain. Then her team listened to the fans, changed it to be more stylish, and it worked. Also Rhianna's price points are lower with her make up and bras $20-$50 per piece vs $75-$300 per piece from Beyonce. Rhianna's high end luxury line also failed, I think because of the price point that her fans/customers can afford. So know the fans- who are they, how much do they make, how much can they spend, and what would people actually wear in real life.
The problem I believed happened with Ivy Park is that Beyoncé never took it seriously. She just slapped her brand on to something because she knows whatever is attached to her, people will cater to it. She wasn’t promoting it on social media to get people talking about it. It would be a few ad campaigns and that’s it. Plus, the prices were beyond insane. Outside of the music, she isn’t necessarily relatable to market.
Rihanna is extremely successful because she made her brands inclusive to all shapes, sizes and forms and her stuff is pretty affordable. We the fans can relate to her as well.
YESSSS! CAN'T WAIT TO FINISH THIS!
Beyonce should also be doing performing outfits some of her live outfits are nice.
I wish I hadn’t thrown out my house of Dereon . They were really cute jeans.
Lmaooo I used to want some so bad
@@naomi.cannibal I just got rid of them too. I couldn’t fit them. I saw they had them on resell. Good prices too
@@amjemison I might have to fulfill a childhood wish 👀
Great breakdown….I own 2 pairs of House of Dereon jeans (yes, they were expensive at the time) and they still hold up to this day. They could have gone up against Good American or any higher end brand that’s out now. Once they launched Dereon, there wasn’t much focus on HOD. Beyonce rarely wore those clothes and over time even Solange moved away from it. I wear alot of Adidas, and honestly you can purchase from their regular lines or other Adidas collabs for less money and look good. Again, she rarely wore those clothes, they were hard to get, and at launch handing them out to tons of celebrities when fans could barely get their hands on anything was a turnoff. With the exception of posing in ads, the collab seemed very off brand for her.
Looking back, I like HOD way more. It was so cute for its time.
Yeah the actual gowns were serving!!
wow big ups to Ms Tina may she get the credit + recognition she deserves! 😯🙌
i did not know about her fashion talent & vision!
thanks for sharing in this vid
beautiful 💫
Dereon jeans 👖 are the best jeans I've ever worn in my life. Better than Apple Bottom, Baby Phat, Levi's, Miss Me, etc. If you have hips and butt, there's no pair of jeans like House of Dereon jeans. 🤷🏾♀️
(I sound like a freak'n commercial)🤦🏾♀️😂
Tina ain’t no designer cuz House of Dred was a damn mess . They looked tawdry on the red carport back then. Ivy Park just never did it for me seem very generic. Beyonce needs to sing , dance and look pretty. Fashion and acting are not her ministries
The Balmain collection is beautiful!
The rodeo collection was the only one I bought from. The shoes went crazy !!!
I’ll say this about the thought on Beyonce “missing an opportunity” to do a wig line in the mid 2000s era… that was NOT her focus. She had the fashion thing going in the first place more so for her mother. Beyoncé is the BEAST she is today vocally and on that stage because she put in years. Not hours, not days, YEARS of laser-focused training. She has always been a music driven artist. She is an icon for artist development that we no longer see today with all these quick trend artists record labels push out and drop monthly. She is seasoned, developed, and we all have nostalgic trips over how good the music/concert/Album/award show performance was. She still pushes for creation of albums and full blown shows over a single, EP, tik tok music etc. And that’s not at all to knock where music entertainment is today. I think she did what was wholeheartedly fulfilling to her
I agree, I think she only cares about music and performance, all these other businesses are her team urging her to capitalize on her fame, and there is nothing wrong with that, but it's just not her passion so she goes along with it but doesn't give herself like she does with her music and performances.
The problem with Beyonce is that she doesn't promote her brands enough. When you see paparazzi photos of her or Instagram posts she's not wearing her own clothes. She sends her celebrity friends her clothes and her biggest fans. Also she doesn't connect with her fans. When you see Rihanna out and about she hugging and kissing her fans. Rihanna does UA-cam videos and Instagram lives. She truly appreciates her fans.
I wish Ivy Park were cheaper because I been a broke boy😂 the exchange rate made every drop need me to choose glam or groceries and sadly I chose satiation.😅
Agreed for me how logo branded Ivy Park was a detractor. Like the Marine Serre moon or the adidas three stripes I wish she had developed a signature pattern or symbol versus printing the name on so many pieces. Additionally I always wished the pieces were more unique or modeled after her stage performances looks. A small collection of heavily embellished or patterned performance leotards, leg warmers, boleros etc would have killed especially today with the rise of dancer inspired clothing.
House of Dereon was oversold as couture when it was cheap looking clothing with expensive prices.
118.00 for jeans is ridiculous. Athleisure for 265.00 when a worker is making that much per month is appalling. Kathie Lee Gifford got into trouble when Walmart was exposed for exploiting workers. Kathie Lee and Frank both went to the factory and personally presented checks to all the workers. The Adidas line looked awesome and sold out. The problem is that it feels like a cash grab at those prices. Inflation hit people hard.
I only got one piece of Ivy Park from the denim collection because i was just saying i wanted some adidas on denim, and it just came up, and it was the only piece i stayed for on the app for like hours. It was fun to buy it and have it. I will treasure my blouse=jacket forever.
You’re tooo good at this 🌟
Beyoncé fashion choices are soulful. I never considered her fashion icon.
I wore dereon when I was smaller in my 20s, even had a couple dereon bags, the ivy park wasn't hitting because she gifted too many already "celebs" who are already rich and famous with boxes of her clothes. Leaving us not rich folks having to pay more money to pay for these free clothes the celebs got.
Perfect video Naomi!!
Whew….I think you dropped a lot of factual data. I can’t speak about House of Dereon but, for Adidas I think Covid, inflation, and the Kanye West controversy to the brand played a huge part! Many brands that were popular pre-Covid either failed or struggled after😓. Lastly Kanye West really brought a lot of negative attention to the adidas brand. One thing Kanye said during the drink champs interview said was “I can say anti-Semitic things and adidas can’t drop me.” Adidas was pressured to drop them and their stocks plummeted.
I remember destiny’s child very well back then. Their parents were quite protective and even made the members allow them to adopt them so they could have more control. The mom did nothing allow them to wear anything other than her clothes because she wanted a piece of the spotlight herself. Insulting to everyone to hear Beyoncé claim it was record labels denying them clothes. I even remember the first time she wore a designer dress to an event not designed be her mom. It’s more desirable to change the narrative when it helps to promote a victim culture we have now. No one can just say - we worked hard, we succeeded, we’re good. It doesn’t make for good role models if you let fans think that the personal hard work isn’t the first and most important hill to climb. They would run in heels as teenagers to get their stamina up for stage performances. That’s what should be celebrated(examples) about her and the group.
i was excited to buy during the first drop, but since everything was sold out, i assumed that would happen in the future. those designs are really cute though, but i didn’t pay attention to the other drops
I find her way to express her fashion lines with Balmain
Very interesting video analysis. I love fashion analysis and you naomi approach it in a sane intellectual fashion. I stumbled across your channel and will subscribe.
I Love your vídeos, and i don't know why but your voice always sounds so calm. 😅
Beyoncé is one of my favorite artists and i miss the style of her early years, maybe it is just nostalgia but it was really funny and sexy style. But she looks great no matter what.
Thank you ♥️
Beyonce's House of Dereon and Ivy Park are two fashion ventures that faced their fair share of challenges. While they both enjoyed initial success, there were certain factors that contributed to their struggles.
Branding and Identity: One of the potential issues could be related to the branding and identity of the two fashion lines. House of Dereon, founded by Beyonce and her mother, Tina Knowles, aimed to bring a fusion of high-end fashion and streetwear. However, the brand's identity may not have resonated strongly with its target audience or failed to differentiate itself from other fashion labels. Similarly, Ivy Park, Beyonce's collaboration with Adidas, focused on athletic and athleisure wear, but may not have carved out a distinctive niche in the market.
Design Direction: Another aspect that may have contributed to the challenges faced by these ventures is the design direction. Fashion is a highly competitive industry, and staying on-trend and innovative is crucial. If the design aesthetic of the collections failed to evolve or resonate with the evolving tastes and preferences of consumers, it could lead to a decline in interest and sales.
Pricing Strategy: Price plays a significant role in consumer purchasing decisions. It's possible that the pricing strategy for both House of Dereon and Ivy Park did not align with the target market's expectations or perceived value. Setting prices too high without establishing a strong brand reputation or perceived exclusivity could have limited their appeal, especially considering the competitive nature of the fashion industry.
Marketing and Promotion: Effective marketing and promotion are essential for any fashion brand to gain visibility and attract customers. It's possible that the marketing efforts for House of Dereon and Ivy Park may not have effectively conveyed their unique value propositions or reached the desired target audience. Relying solely on Beyonce's fame and influence might not have been sufficient to sustain long-term success.
Competition and Market Saturation: The fashion industry is highly competitive, with numerous established brands and emerging designers vying for consumer attention. With so many options available to consumers, it becomes challenging for new or existing brands to stand out and capture a significant market share. This intense competition, coupled with market saturation, could have impacted the growth and sustainability of House of Dereon and Ivy Park.
It's important to note that these observations are based on potential factors that could have contributed to the challenges faced by Beyonce's fashion ventures. Without specific information or insights into the internal workings of the brands, it is difficult to pinpoint the exact reasons for their struggles.
Great video once again..!! Please keep em coming we need these. Could you do a video on Real vs Fake: True stories that are true, not made up.
Thanks so much..!!
If she wasn't acting like she was shooting /posing for playboy or shooting a raunchy video shoot it might of lasted lol
If, Kelly would have created a brand like that I could see it selling really good because she is always showing us different workouts. I think that the athletic wear should go to someone like her, then went to someone like B because when I think of Bey, I think of someone who’s high fashion. Kelly could also do high fashion as well, but Kelly’s body looks like she works out. I think Bey will find her niche, but a least she is trying
Kelly has a workout brand .. it's not selling