Why Cold Pitching is the BEST Way to Get Freelance Writing Clients as a Beginner

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  • Опубліковано 2 лип 2024
  • Think you don't need to cold pitch as a freelance writer? THINK AGAIN!
    If you’re not cold pitching, you’re missing out on excellent high-paying freelance clients. Keep watching to learn what freelance cold pitching is, how to cold pitch, and why you should add cold pitching to your client acquisition strategy ASAP (especially if you're a beginner freelance writer).
    Download your free Cold Pitching Kit (includes 5 cold pitch email templates + organization tracker): mailchi.mp/3994b41143e2/cold-...
    Learn how to launch, manage, and grow your freelance writing business with my self-guided online course, The Freelance Writer's Guide to the Galaxy: thefreelancewritersguide.thin... 💫
    Schedule a 1:1 freelance business coaching session: www.thefreelancewritersguide....
    Like this video? Want to support me and my work? Buy me a coffee here: www.buymeacoffee.com/colleenw...
    Download my free Cold Pitch Kit (5 customizable cold email templates + cold pitch organization tracker): mailchi.mp/3994b41143e2/cold-...
    Use this link and promo code COLLEEN6535 for 15% off a monthly membership to The Pathway by To Be Magnetic: login.tobemagnetic.com/a/2147... 💫
    ABOUT ME: Hey, buddy! I'm Colleen Welsch. As a freelance beauty copywriter with ten years of experience, I know a thing or two about freelancing. I've worked with brands like Olay, Gucci Beauty, and Marc Jacobs Daisy, and now I'm here to help YOU build a thriving freelancing business for yourself. Check out my copywriting portfolio at glossytype.com.
    MY FAVORITE FREELANCE WRITING TOOLS & SERVICES:
    Get $30 towards a Mailchimp subscription and start building your email list: eepurl.com/hm2caT
    Get 35% off Honeybook, the tool I use to manage client sales, contracts, invoices, and proposals: share.honeybook.com/freelancew...
    Easily design and build a professional, eye-catching freelance writing portfolio website with Squarespace: squarespace.syuh.net/c/281617...
    Download free templates for contracts, proposals and more: www.hellobonsai.com/software/...
    My music on Spotify: open.spotify.com/artist/52lkU...
    COME SAY HEY:
    Blog: thefreelancewritersguide.com/...
    Instagram: / thefreelancewritersguide
    Personal Instagram: / colleenwelsch
    Pinterest: / thefreelancewritersguide
    Facebook: / thefreelancewritersguide
    LinkedIn: / colleenewelsch
    TikTok: / thefreelancewritersguide
    EQUIPMENT I USE:
    Camera: amzn.to/3q90wPM
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    DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you for supporting me so I can continue to provide you with free content!
    TIMESTAMPS:
    00:00 - 00:49 - Intro
    00:50 - 01:44 - What is freelance cold pitching?
    01:45 - 03:43 - Why does cold pitching work?
    03:44 - 06:15 - The marketing team perspective
    06:16 - 07:09 - Do this before you start cold pitching
    07:10 - 11:45 - Cold pitching basics you NEED to know
    11:46 - 13:42 - How to overcome your fear of rejection
    13:43 - 14:47 - How do you know if your cold pitching correctly?
    14:48 - 15:34 - Next steps
    #freelancewriting #freelancewriter #coldpitching

КОМЕНТАРІ • 68

  • @annaskyfta7678
    @annaskyfta7678 Рік тому +12

    You could also create a video on onboarding new clients, like your process once you get the desired ‘hired’ from the client. That would be really helpful 😍

    • @colleenwelsch_
      @colleenwelsch_  Рік тому +2

      Good idea! That's also covered in my course: thefreelancewritersguide.thinkific.com/

  • @BusyBusinessHostingNPromotion
    @BusyBusinessHostingNPromotion 5 місяців тому +1

    10:37 is exactly the reason why business owners need sales. Just because you can do something doesn't mean you know how to sell it.

  • @mclenwrites3341
    @mclenwrites3341 Рік тому +3

    Slowly making my way through all your videos! They're so good! I enjoy being called buddy at the start of the video haha 😄😄

  • @SanctifiedSista117
    @SanctifiedSista117 2 роки тому +1

    I love your videos and the info you share! You and 2 other ladies are definitely my favorites.

  • @hollie3904
    @hollie3904 2 роки тому +6

    Your content is SO helpful I can't thank you enough!! 💖

  • @FreedomWithEd
    @FreedomWithEd 2 роки тому +2

    Yes! This is super helpful and inspirational. Thank you so much.

  • @paigetipton2373
    @paigetipton2373 2 роки тому +1

    I found you because I'm almost a year in as a freelance writer and blogger on Fiverr and upwork. As soon as you said Titanic, the greatest movie of all time! IMMEDIATELY I subscribed and I have found my place on your channel 🤣🤣 I'm a huge titaniac born on April 14 lol. So, hey girl!! And thanks so much for these videos because I definitely haven't been cold pitching. But I'm going to start.

  • @BusyBusinessHostingNPromotion
    @BusyBusinessHostingNPromotion 5 місяців тому +1

    This helped me thank you.

  • @jenfeliciano
    @jenfeliciano Рік тому +1

    "Why is this victorian gentleman sending me an email through a time machine?" Lol.

    • @colleenwelsch_
      @colleenwelsch_  11 місяців тому

      I'm so sick of those time machine spammers!

  • @sneharani3766
    @sneharani3766 Рік тому +1

    And thank youuuuu ✨

  • @chiamakalawrence6826
    @chiamakalawrence6826 Рік тому +1

    You’re funnnnn,,, definitely subscribing ❤️

  • @GirlBossProductions615
    @GirlBossProductions615 Рік тому +1

    I appreciate this video and I love, love, love your outfit!

  • @KMarieNieto
    @KMarieNieto Рік тому +1

    Helpful advice with impromptu singing and a distraction squirrel? Subscribed! Thank you for this!

  • @alassolqueiroz1837
    @alassolqueiroz1837 Рік тому +1

    Great content, Colleen!

  • @jamalrobinson2704
    @jamalrobinson2704 2 роки тому +3

    I really appreciated this video. I bought a cold mailing course from another YTer (before I found your videos) and i began to fear they were selling outdated strategy. They focused on cold pitching via LinkedIn. But I keep reading that they route is getting spammy/saturated.
    I'm on fiverr and am dying to get off and make better money, so I'm going to have to launch my site and get my portfolio in order. That's an issue with fiverr - you work so much, you have little time to actually scale the business.
    I shoot for a full launch by the end of the summer, my bday in Sept.
    Thanks for all the content. I'll definitely get the kit.
    Do you have SEO videos? That's a foreign language to me

    • @colleenwelsch_
      @colleenwelsch_  2 роки тому +1

      I do! ua-cam.com/video/LjsjTE7X-nc/v-deo.html

  • @beafrancescabufi3953
    @beafrancescabufi3953 2 роки тому +1

    THANK YOU SO MUCH ✨

  • @joan2087
    @joan2087 Рік тому +1

    Hey Colleen,
    Thank you for the pitch template, I love that you added the follow-ups to it. I really appreciate that.
    I noticed you majored in the beauty niche, that's the niche I love. Could you help me out with some tips for that niche? I am interested in this niche but do not have full experience in it.
    Can I still make it?

    • @colleenwelsch_
      @colleenwelsch_  Рік тому

      www.thefreelancewritersguide.com/blog/beauty-copywriting check out this article!

  • @ummerkasana
    @ummerkasana 2 роки тому +8

    Hey buddy! I pitched to a men's grooming brand and they said they were very impressed with my pitch & past work.
    They invited me to do a paid trial which I gladly agreed to. I submitted my work and they paid me.
    They told me they would review my work and let me know if they would like to work with me in the future.
    How/when should I follow up on this?
    -Your buddy, Umz

    • @colleenwelsch_
      @colleenwelsch_  2 роки тому +4

      Follow up after 7 days and just say you’re checking in to see if they have any feedback

  • @chromerabbit
    @chromerabbit Рік тому +1

    Thanks very much!

  • @sneharani3766
    @sneharani3766 Рік тому +2

    Red looks so good on you...😍 Try wearing that colour more...

  • @thinkofmelater
    @thinkofmelater 2 роки тому +3

    First, love your top and mint-y walls. They're giving Bridgerton. Second, where do I find clients to pitch to? Google? Social Media? All of the above?

    • @colleenwelsch_
      @colleenwelsch_  2 роки тому

      Honestly, it depends on your niche! What is your niche?

    • @thinkofmelater
      @thinkofmelater 2 роки тому

      @@colleenwelsch_ I'm thinking fashion and/or beauty. I'm just starting out!

    • @colleenwelsch_
      @colleenwelsch_  2 роки тому +5

      Look for a major ecomm site that sells a lot of brands and go from there

    • @thinkofmelater
      @thinkofmelater 2 роки тому

      @@colleenwelsch_ I’ll do that, thank you! And thank you for replying 😊

    • @TrueBlueWithDewunmi
      @TrueBlueWithDewunmi 2 роки тому

      How is it going Teresa🤎🤎🤎🤎

  • @agabielesinkehinde3256
    @agabielesinkehinde3256 2 роки тому +1

    Helpful content!
    Hope you could talk about whether clients should cover PayPal charges sometime.

    • @colleenwelsch_
      @colleenwelsch_  2 роки тому

      No, that’s your responsibility.

    • @adrianadios5041
      @adrianadios5041 10 місяців тому

      Ask them to use wise, revolut or normal bank account transfer. Who says you have to use PayPal?

  • @BrookGunn
    @BrookGunn Рік тому +2

    I’ve noticed it can sometimes be tricky to find actual email addresses on business’s sites, any tips on finding email addresses for businesses that only have contact forms on their site?

    • @Realmariah510
      @Realmariah510 Рік тому +2

      go to their facebook page or there terms of service, they always have an email in it.

    • @BrookGunn
      @BrookGunn Рік тому

      @@Realmariah510 oooh thank you!

  • @MustafaAbdulhusseinHatimali
    @MustafaAbdulhusseinHatimali 2 роки тому +1

    Very useful video.Where do I find clients to pitch to?Thanks

    • @colleenwelsch_
      @colleenwelsch_  2 роки тому

      It depends on your niche. What is your niche?

  • @brittanymorris110
    @brittanymorris110 2 роки тому +2

    Can you track opening and link clicks with a domain email? I have been cold pitching for a couple months. I've sent out about 150 emails (I need to follow up more). My Google analytics says that 55 of them went to my website. I've had 2 discovery calls and 3 others respond but didn't show up to the call. I'm just not sure where to improve my system because I'm not sure where I am losing people.

    • @colleenwelsch_
      @colleenwelsch_  2 роки тому

      It sounds like you’re losing them on your website. We can set up a coaching call and review it.

    • @brittanymorris110
      @brittanymorris110 2 роки тому

      I am in the middle of changing themes right now. I bought a new theme that is way more mobile friendly and faster. I would love help when I'm done though. How much would that be?

    • @colleenwelsch_
      @colleenwelsch_  2 роки тому

      Whats your email? I’ll send you the details

  • @margaritam9294
    @margaritam9294 Рік тому +1

    I just think you're really cool, Colleen.

  • @samar_29
    @samar_29 2 роки тому +1

    Is it important to have a website to land clients in the beginning?

  • @_toriwebster3866
    @_toriwebster3866 Рік тому

    How many days would you recommend between follow-ups?

  • @bychristianna
    @bychristianna 2 роки тому +5

    Why is this Victorian gentleman emailing me 😂

    • @aleencaeli
      @aleencaeli 2 роки тому

      DEAD. I immediately don't trust messages liek this

  • @gregario888
    @gregario888 9 місяців тому

    Hey, stop this pitchin' business.

  • @johannacampbell5608
    @johannacampbell5608 2 роки тому +1

    Hey, I've just started my cold pitching and have found all your content insanely helpful - so thanks! Just wondered if you had any tips for finding clients to cold pitch to, please. My niche is outdoor/adventure, and I've reached out to businesses I personally know, plus through Googling keywords, but it doesn't feel like the most efficient process. Would massivaely appreciate some advice!