5 Things Every Cold Pitch Must Have (Or You'll Get ZERO Responses!)
Вставка
- Опубліковано 27 чер 2024
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ABOUT THIS VIDEO
Learning how to write a convincing cold pitch is one of the most important skills you can learn as an online entrepreneur. Whether you're a freelancer or blogger, being able to cultivate a relationship with a stranger out of thin air, will help in countless ways.
Not the least of which: this is the absolute best way to get new clients.
The problem?
Most people are HORRIBLE at sending cold pitches. Like really bad. This video is going to make sure you're not one of those people.
There are 5 specific things you should have in every cold pitch that will ensure you have the best chance possible at success.
TABLE OF CONTENTS
0:00 - Why the cold pitch is SO important
0:54 - My thoughts on mail merge.
1:07 - 1) This one is simple.
2:03 - 2) Most people get this one wrong.
3:26 - 3) Always be closing? Not so fast.
4:36 - 4) These 4 words are my secret weapon
5:41 - 5) You'd think this one would be easy.
6:40 - So many pitches.
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🤔 ABOUT LOCATION REBEL 👇
For the past 13 years at www.locationrebel.com I've taught people just like you how to build a lifestyle business and become a digital nomad. There are a lot of ways we do this depending on your goals, skills and interests, but some of the most common businesses are built around freelance writing, niche sites, affiliate marketing and blogging.
Our primary goal is to help you get to the point where you're making $3-5k a month as quickly as possible, because after that? You have options.
My name is Sean Ogle, and I'm the founder of Location Rebel. I'm a location-independent entrepreneur from Portland, Oregon and I travel 3-4 months out of the year and take my business with me wherever I go. On this channel you'll learn exactly how to build a similar business and do it from some pretty sweet destinations as well.
Website ► www.locationrebel.com
#freelancewriting #writing #freelancing - Навчання та стиль
Tip #4 is great! I’ve only recently started cold pitching (implementing a bunch of your tips) and I don’t often get responses to my pitches. But ever since I started including “totally cool if you’re not looking for xyz” I’ve been getting more responses! No one has offered me work yet but at least they’re replying!
I'm in the same boat. But at least the replies are always nice!
Now that I've had my website up for about 8 months, I'm starting to get a slew of those dreadful cold pitches every day. 99% of them are SO BAD that it only takes a half second or so of scanning them for me to hit the delete button. I have yet to see a single person pitch me anywhere close to the method you teach, but I've been using the method you teach for my own pitches and getting results, even if the answer is "no." And for the "no" responses, I have been tagging them in my system for eventual follow-up later down the road. Always great advice Sean, thanks so much!
I'm building my cold pitch list and have been binging your videos before I send them out to make sure I have them right! Thanks for the video!
Hi Sean! I've watched several of your videos over the past few days and I gotta say I'm really enjoying them. As I make my way into the freelance writing industry, videos like these have definitely eased my anxiety about how to begin, what to expect, where I should be focusing my time and effort, etc. Thanks so much for the work, I hope to keep seeing you pop up on my feed. Cheers!
These are all facts. I write personalized compliments for many clients to use for their first lines. It is something that is really in demand for cold emails
Are you saying you get paid to write compliment lines for other people to use in cold emails? I had no idea there was a market for that. What in intriguing idea.
@@warmfuzzies318 yup, I get paid to research and write compliment lines, interestingly it's an in demand and a low competition niche. I think people have noticed how effective using genuine compliments are.
I usually write that if they feel the need for my services in the future, they are always welcome to contact me. This means that they don't even have to say no because I'm not asking them for work right now.
Tip #2 is a great one! Thanks for tackling this. As an entrepreneur, I admit it's something almost always forgotten. Haha
Okay, Sean. Use their first name. Never send a pitch unless you have looked at the website or blog to see/understand what they do. And then find something you have in common with them and use it to your advantage. Even if golf carts and drinks are all you know about. It's best not to think they need your writing services and you need to let them know it's totally cool if... Thanks, Sean.
Your videos are so freaking helpful. Thank you! 🙂
great video... and it looks really slick, good production!
Your videos are really helpful sean. I've had a lot of trouble in the past finding high-value clients but things are picking up now. Freelance writing can really be the road to freedom.
Thanks for sharing your knowledge.
definetly the BEST advice i have heard by far about cold piches.
This was a very helpful video 😊
Hi Sean, thank you so much for sharing this method.
Can you please make a video on the most profitable freelance niches in 2022?
This is some great stuff. Lots of advice out there is pretty meh. You employ several features of influence with these tips, especially #4.
Have you read Never Split the Difference? If not, I think it would be very validating. Thanks for everything!
I love no 4
Great video Sean. Nothing is a surprise here, just be a human communicating with another human. Still, given the poor habits of most people sending emails, certainly worth the reminder.
I am curious if this replaces the LOI, or should come after you've made that first contact with someone.
Honestly, I often use the terms "cold pitch" and LOI interchangably. A more accurate title for this may have been "How to Send a Cold LOI"
My easy out is “I completely understand if”
We need an example for no 2
Hi. This video and others are great. What title should you write in the subject line? Thanks for your help.
Hi I wanted to know your opinion on reading good copy rather than books?
Hey Sean, say if I pitch to a Brand Marketing Manager to work for the Brand. Should I personalize the pitch to the manager or the brand? And should I say, "hey, brand name," or the marketing manager's name?
Please do reply. I'm learning to pitch to start it finally in a few days after everything is ready. Please help🙏
Dear Mr Ogle, I have a rather specific question regarding cold pitching. Not so much the mechanics of cold pitching and how to put together the letter (your videos are quire clear on that). It is rather whom to pitch. That is, lets say you want to work for a male clothing and apparel company, but the only e-mail on their page is the generic customer service or general inquiry mail. Should you pitch using this mail with the "to whom it may concern" line? This sounds very impersonal. It is probably better to pitch to Mr X or Mrs Y, but how do you discover who these people are and what their mail is? Is there a FREE or inexpensive solution to this? Thank you in advance.
hello Sean, hi from Italy!! I really appreciate your videos and tips/tricks with emails! Here in Italy, when you finally get the right person's name, the email address is still missing and when you call the company, you are given the "info@xxxxx" email box anyway......this is really frustrating - so I seach via linkedin, I send the connection with a nice intro, they give me the connection and then......when i ask them for the email, they do not respond......how frustrating