How to Cold Pitch Clients: Mastering the Art of the Freelance Writing Pitch
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- Опубліковано 30 чер 2024
- Cold pitching is how I made $4K+ in my first 3 months as a freelance writer! Here are my best cold pitching tips to help you master the art of the freelance writer email pitch. Learn how to attract those freelance writing clients you’ve been eyeing and start growing your freelance business with the perfect cold pitch!
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ABOUT ME: Hey, buddy! I'm Colleen Welsch. As a freelance beauty copywriter with ten years of experience, I know a thing or two about freelancing. I've worked with brands like Olay, Gucci Beauty, and Marc Jacobs Daisy, and now I'm here to help YOU build a thriving freelancing business for yourself. Check out my copywriting portfolio at glossytype.com.
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TIMESTAMPS:
00:00 - 02:57 - My cold pitching story
02:58 - 04:40 - Why cold pitching works
04:41 - 11:49 - How to get started with cold pitching
11:50 - 12:35 - How do you measure your cold pitching success?
12:36 - 13:12 - When is the best time for cold pitching?
13:13 - 13:54 - The key to cold pitching success
13:55 - 14:19 - Dealing with rejection
14:20 - 15:00 - Outro + bloopers
#coldpitch #coldpitching #coldpitchemail #freelancewriting
Rejection therapy: you won't be afraid to ask for things that you want because you won't be afraid to hear no.
Wow never thought like this. Wisely said! :))
You are such a ray of light honestly. Freelancing is one of those artist-like things where you feel like superman one day and like nothing even matters anymore the next day. Lol, overly dramatic I know, but it's true. It's always super helpful to hear your advice, and I love your attitude! xoxo
Aw thank you :)
thank YOU i actually was able to write pitches after this video ! have been frozen at my desk for days trying to figure this out.. thanks to this video i was able to break the mold, CHEERS! just subbed to u keep em coming
Let me know how it goes!
Thank you! I stumbled across this on Tuesday and I used your template to pitch. I have a scheduled call tonight after just 40 pitches. And they were my 3rd pitch on the excel sheet!
That's amazing! Congrats!
This is such an I informative piece of video on cold pitching emails. It totally shows how much of personal experience speaks for itself. Happy I stumbled upon this. ❤
These are really really good tips! Thank you very much Colleen
Another video with some really solid info- can't tell you how much your videos have helped!
Glad you like them!
Your channel is truly informative! Keep up the great work, it's really useful 😊
Thank you!!! 🥺
I love your videos! Thank you for the info!
I clicked for the content, I subscribed for the personality. Quality all around.
Thank you!
I super love your energy! Please make a t-shirt that says "Let's get that bread!" LOL
I was going to sell merch but calculating sales tax was too complicated so I gave up on it :(
OOhhhh so helpful! Thank you!
Glad it was helpful!
Damn! Your energy😄
GREAT VIDEO!!
Thanks!
Thank you for this video! Lots of gems here :)
Glad you found it helpful!
Loving your makeup💖clean like your content
TYSM!
You go girl!
Thank you :)
Hi Colleen :) late to the party, but can you maybe do a video of you finding clients/companies to pitch to online? I'd love to see your process for cold pitching. Thank you 💯
Great idea! I'll add that to my list. That's all definitely covered in my course :)
Cool 😎
I love this video it is highly informative but I have one question which is what if you are still an undergraduate will it be included in your qualifications, like how do an undergraduate write a good qualification with discouraging the buyer?.
Emphasize your experience or passion about the industry
Hi Colleen, thanks for the great tips! When a blog states that they're not accepting any guest posts/submissions, all else being equal, would you still send them a cold email to present yourself, your services and ask for a call?
Hey Igor! Personally, I would not. No means no and it can potentially do more harm then good to push.
@@colleenwelsch_ Got it, thanks!
Hey, my niche is also health and beauty. I’ve been struggling with finding the emails of the brands. I was wondering how you were able to find them.
Thank you😊
If you can't find their email on their website, they usually have it on their Facebook page. Hope that helps!
@@colleenwelsch_ Awesome, thank you for responding!
Great tips Collen! How much do you think a professional IT and software freelance writer should charge per word? Is $0.2 per word too low? I'm still struggling with setting my rates although I'm not a newbie anymore. Please share some insights 🙏🙏 I really adore your content btw 😍🙂
It depends on how much work you have. When you’re fully booked, it’s time to raise hour rates!
@@colleenwelsch_ please can I use my website as a portfolio? It's not really optimized as a personal blog, but I have a page that dedicated to me. Bio and etcetera.
Will this work? Thanks a lot for this video
Hi Colleen! Another question I have is how do you not run out of brands to pitch to? I mean, what is your process for finding new beauty brands to pitch your services? Thanks!
Good question! I'll add that to my list
So I specialize in mental health articles. Many therapeutic clinics don't list their e-mail address on their website, they simply link to a form one can fill out and send. Should I plug my cold pitch letter (that I downloaded from you, you beautiful, giving soul!) into these Contact Us forms, or would it be more effective and professional to send a posted letter instead?
Thank you for all your help!
Check their terms of service or their Facebook page. It will usually list an email address there.
Nice video
Thanks!
:O I don't see your cold pitching kit below as mentioned at 8:15 - Do I need to subscribe somewhere?
The link is in the description! It begins with "Download Your Free Cold Pitching Kit". It's showing up for me, but let me know if it's not there!
@@colleenwelsch_ Thanks buddy! I stumbled onto your site last night and happened to find it there. I couldn't expand the description on my desktop last night but I see it on my phone now
Quick question: What if potential client's website only has a "contact us" form and no email address to email directly? Is it okay to cold pitch to them via their "contact us" form?
I would say yes, since that would be the most direct way of contacting them!
Great video ! I am unable to download the resources.
Please email hello@thefreelancewritersguide.com for help
So...I'm an anthropologist, and Ive create a sqaurespace blog website that shows off many blog posts I've created. Do you think there's a niche [anthropology] in this 🤔
It depends. Who would your clients be?
Hello! Is this cold pitch kit still available?
It is! www.thefreelancewritersguide.com/free-resources
I cold/ warm pitch... prospects show interest... they hop on a zoom call and agree to my pricing... we agree to touch base on a specific date to get started... and when the day comes they say they are facing some problem on their end or go cold......... what do I do to solve this? Is this a normal part of the process?... Should I try to get them to pay in the zoom call itself (eg. through a limited time discount)???
It's normal. Usually if they go cold, it's a no and they just don't have the courage to say so. Definitely try to get them to agree on the call, but not by offering a limited time discount. Have them sign a contract and pay a deposit before even put the project on your calendar.
@@colleenwelsch_ Ok, I will do that. Thanks Colleen!
I would love to see your samples.
They're on my website on the freebies page!
You have a fantastic sense of humour, I feel like it's the type that a lot of people don't get 😂
I'm literally a comedian so I assure you that people get it
@@colleenwelsch_ 😂🤣
My biggest struggle is to actually FIND those emails...how can I find them ?
They’re usually on their Facebook page
I mean if you fail at basic google search, you're gonna fail at writing
5:12 It's been a year. Have you made the video yet? If so, drop the link please🙏
I have made the video. It's my most popular video on my channel. You should go look for it!
@@colleenwelsch_ okay , thank you .
I've been told that including links in the first email could also land you in spam
That is a risk, sure. It depends on the client's email service provider.
Can I start cold pitching without a website
I would say there's nothing actually stopping you from cold pitching without a website. However, I strongly recommend it as a platform for portfolios because it makes you seem professional, helps with branding, and will be easiest for clients to get a full picture of your freelance business.
@@colleenwelsch_ can I use journo portfolio for the mean time
Get straight to the point