5 Ways to Boost Marketing ROI With Data and Martech

A combination of reliable data and a functional martech stack can have a positive impact on your ROI. In this video, Pete from the WebFX DataTech Solutions team explains how you can use your company's first-party data and different technologies to boost your marketing ROI.
Marketing technology, or martech, refers to the often complex set of tools that make your marketing strategy possible. These tools may include a customer data platform (CDP), customer relationship management (CRM) system, email marketing solution, content management system (CMS), or anything else that helps you push your strategy forward.
When we talk about data, we're often referring to first-party data, which is the data your customers or potential customers provide to you when they interact with your marketing campaigns or other business activities. This data is gathered, stored, and owned by you. It doesn't come from another source and is unique to your business.
Learn more about combining martech and data for a positive ROI by watching this video!
Video chapters:
00:00 // Introduction
00:42 // 2 important concepts to remember
01:25 // 1: Focus on the most qualified leads
02:18 // 2: Refine your ads
02:53 // 3: Evaluate marketing performance
03:32 // 4: Personalize your marketing
04:12 // 5: Identify holes in your funnel
04:57 // Conclusion
▶ Subscribe to our UA-cam channel for new videos every week! ua-cam.com/users/webfx?sub_c...
▶ Want digital marketing insights sent to your inbox? Sign up for Revenue Weekly!
www.webfx.com/email-signup/
▶ Ready to start driving results with your digital marketing? Give our experts a call at 888-601-5359 or head over to our website at www.webfx.com/free-quote/