Using Coaching as a Catalyst for Shifting Culture

In an environment where customer expectations are changing, new competitors are cropping up every day and it’s harder than ever to attract, engage and retain talent, banks and credit unions are realizing that digital transformation isn’t enough to ensure future success. Culture transformation is vital. But shifting culture is a comprehensive process that requires senior leadership commitment and shared understanding across the organization. Ultimately, the way you develop and treat people says more about the culture than a one- or two-day class.
This session, from the 2022 Bank Trainers Conference in Dallas, TX, explores the ins and outs of culture change, with particular focus on the roles of senior leadership, training and coaching in establishing and supporting the desired culture.
Led by Integrity Solutions Master Facilitator Steven Lozada and Greg Hodges, Chief Banking Officer with Merchants & Marine Bank, you’ll take away specific strategies and equip people with the mindset and skillset to support a shift in culture across the entire organization.
Watch and learn:
· How to use training and coaching to overcome the fear of change and help shift the culture
· The role of language and stories as major drivers of culture change, including how specific operative terms influence culture
· How to redefine the role of sales and coaching in support of meeting and exceeding customer expectations
· A model for engaging in coaching conversations, starting with senior leaders and cascading throughout the organization
· Practical tips for engaging learners (including those reticent to participate) in sales training