How to develop your social media strategy with Jamal Hadjkura

In the past few years, social media has rocketed to the forefront of everything that we do, helping to shape people, decisions and organisations. If you are looking to start or grow your marketing efforts to gain traction for your start-up or raise awareness of your brand, social media is the catalyst in steering this forward and attracting customers and service users. In this video, we discuss why having a social media strategy is so important and what the key components are to forming the right one for your start-up.
Key learnings:
- Understanding the importance of having a formulated social media strategy for your start-up
- Learn the key components to building a social media strategy
- Understand the balance of data-driven decisions vs. gut instinct for your content
- Learn the difference between paid and non-paid content
- Identify how to set goals for your social media strategy