Herman Miller unveils first rebrand in over three decades

New York design studio Order has created a nostalgic new brand identity for Herman Miller that hearkens back to the mid-century modern heritage of the American design brand.
Last updated at the dawn of the World Wide Web in the late 1990s, the branding previously featured the "computer-friendly" FF Meta font and the company's enduring M logo from 1946, emblazoned on a red circle.
Tasked with bringing this identity into the 21st century while staying true to Herman Miller's legacy, Order took inspiration from the brand's own history - specifically the modernist branding that was introduced by graphic designer John Massey in the late 1960s.
Much like this predecessor, the updated logo now features a Helvetica-style font while the swooping M symbol was once again freed from the confines of its circular backdrop so it can be used as a graphic design element rather than just a trademark.
Read more on Dezeen: www.dezeen.com/?p=2022917
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[@r-cdmx]

The company officially changed its name to MillerKnoll after its acquisition of Knoll in 2021. So maybe that’s a reason for the rebrand.

[@BH.22.]

Another company! Re-branding to Helvetica font, like every other company in the world right now. Herman Miller becomes profileless and streamlined. Super boring uniformity. Bit sad that even Herman Miller went that route. Ray and Charles Eames would turn in thier grave. Dear marketing departments, please give the design decisions back to the designers!

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