Google Ads (AdWords) Tutorial 2020 [Step-by-Step]

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  • Опубліковано 6 лип 2024
  • In this video, I will show you exactly how to run ads on Google in 2020. Google adwords is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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    DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! Everything in this video is based on information we learned from online resources, our own experience, and books we have read. Please do your own research before making any important decisions. You and only you are responsible for any and all digital marketing decisions you make. Thank you for watching!

КОМЕНТАРІ • 1,3 тис.

  • @SantrelMedia
    @SantrelMedia  3 роки тому +68

    Find more marketing tips on our website! santrelmedia.com

    • @cariquitanr
      @cariquitanr 3 роки тому +6

      Hi sir can you help me how to set up in Google ads? Please i need extra money I'm from Philippines. Thank you

    • @joshuaglen9651
      @joshuaglen9651 3 роки тому

      I know how to make an ad but how am I gonna get paid?

    • @Brando_115
      @Brando_115 3 роки тому +1

      I might have to watch it a few times but I’m learning

    • @maksim7727
      @maksim7727 2 роки тому

      Hey nate

  • @irisduijndam2822
    @irisduijndam2822 3 роки тому +47

    I LOVE that you don't spend the first four minutes promoting your channel but get straight to business! Keep it up :)

  • @SamTechWorld9
    @SamTechWorld9 3 роки тому +29

    This is teaching me what my college class made so confusing. Thanks Nate!

    • @anontough6907
      @anontough6907 2 роки тому +2

      are people being paid for doing this ?

  • @veganista5096
    @veganista5096 3 роки тому +8

    This was a FANTASTIC tutorial! I followed it to the T and had no issues following you. Thank you so much for this

  • @ShubhamKumar-ls9cz
    @ShubhamKumar-ls9cz 3 роки тому +22

    you are amazing man..... this is what exactly i have been searching for since last 1 month

  • @NateOBrien
    @NateOBrien 4 роки тому +456

    Solid video Nate, keep up the good work

  • @Aleval828
    @Aleval828 3 роки тому +8

    this guy did this video on the 24 of December. this guy is a Legend

  • @ponasObuolys
    @ponasObuolys 3 роки тому +8

    Amazing tutorial. Before it was just a nightmare for me to figure it our, how to set up Google Ads. You've got a new subscriber. Thanks!

  • @AmeerGamology
    @AmeerGamology 3 роки тому +5

    What an impressive work boy. Your way of explaining is very nice and clear. Best video on the topic till now.

  • @danielabnes7785
    @danielabnes7785 2 роки тому +1

    I love the way you explain everything in details. One of the best channel for side hustle advice

  • @aleftiferet6125
    @aleftiferet6125 3 роки тому +3

    dude, this is a huge video! I think that this is my third or forth time watching this video. very heavy on the fundamentals

  • @YujinYeoh
    @YujinYeoh 3 роки тому +20

    Thanks for breaking this down so clearly! Good to have an Expert for "Expert Mode" 😁

  • @jonmartin8400
    @jonmartin8400 3 роки тому +6

    Immensely helpful. Thank you for the gift of knowledge on Christmas Eve.

  • @plesnasoladf
    @plesnasoladf 3 роки тому

    Man all other vlogers just talk about the description of the tools instead of showing them practically on an example. Thank God I found you!

  • @lydiahill-expertineradicat657
    @lydiahill-expertineradicat657 3 роки тому +2

    Woah! When you were at the keywords part, you went to click on the keywords box without telling us to do that ! Up to now, I"ve been able to follow along and am actually creating an ad so thank you!!

    • @ereh483
      @ereh483 3 роки тому

      Can you help me I want to create ad on youtube

  • @wanderingwagonr8077
    @wanderingwagonr8077 4 роки тому +3

    You are a good human and you radiate positivity. Also, great video.

  • @bosscourses5598
    @bosscourses5598 3 роки тому +26

    Google ads can make you millionaire ... All the greatest gurus who teach this on our website.

  • @sunrulesleoastrology8577
    @sunrulesleoastrology8577 3 роки тому +1

    Extremely good explanation. Easy and to the point. I love it.

  • @mtd7546
    @mtd7546 3 роки тому +3

    This video is so well done. Thank you very much!

  • @christianmiller3070
    @christianmiller3070 4 роки тому +8

    Unreal value man, thank you for this- helped me out with work tremendously- went from feeling intimidated by this process to excelling after this single video. Thank you!

  • @isabelldawn
    @isabelldawn 3 роки тому +8

    Hey Nate! I know you mentioned running a search campaign, but my reasoning for starting google ads is for my UA-cam channel growth. The kind of ads I'd like to run are video campaigns and it seems from my research it's VERY complex. Do you think it's a waste of time learning the ins and out, or should I just stick with UA-cam analytics/content creation and hire someone for more in depth marketing in the future? I would love your opinion on this.

  • @dontomlinson2871
    @dontomlinson2871 3 роки тому +1

    I really liked this video - even the speed of speaking - kept me engaged and I will def. try out all these ideas...

  • @yizzlekizzle2311
    @yizzlekizzle2311 3 роки тому +1

    Thank you for this. This has shed some light for me on a very murky topic.

  • @jessepetreman8268
    @jessepetreman8268 4 роки тому +6

    Look forward to more Google Ads videos!

  • @patrickcorreia1043
    @patrickcorreia1043 4 роки тому +3

    Thank you very much for this nice and easy video. Very clear explanation. Hopefully you make (if you haven't already :)) more video's about these kind of stuff.

  • @7RomanceTube7
    @7RomanceTube7 3 роки тому +2

    That was Extremely knowledgeable explain video , thank you for sharing that info !

  • @aleahnazeemahughes2718
    @aleahnazeemahughes2718 3 роки тому

    Beautifully done! So we'll explained. Thank you.

  • @joanne6669
    @joanne6669 4 роки тому +3

    I can't find the "Switch to Expert Mode" option at the bottom of the screen. It just go straight to the "Express/Smart" mode. There is also no tools icon for me to go to some kind of settings.. please advise. Thanks!

  • @CuriousKiddo
    @CuriousKiddo 4 роки тому +3

    Helpful video coach! 👍

  • @itsmagdafied
    @itsmagdafied 3 роки тому +1

    I speak fast as well and LOVED his presentation! I'm going to look for more~

  • @israelkings7355
    @israelkings7355 3 роки тому +2

    Thanks, you just made my day i have been trying to get this since ❤

  • @amazingairsolutions
    @amazingairsolutions 4 роки тому +3

    Great stuff! Do you have any videos on Air conditioning or or can you provide a great heading?

  • @ComedianJerroldB
    @ComedianJerroldB 4 роки тому +4

    Great advice! Made the most sense of all the videos I watched

  • @V12theGod
    @V12theGod 4 роки тому +1

    Thank you so much. You made it very easy to understand. I appreciate you. I subscribed and liked.

  • @maneermirza6691
    @maneermirza6691 3 роки тому

    Thanks mate - top advice and really well explained - much appreciated!

  • @hoigoodtmh
    @hoigoodtmh 3 роки тому +4

    This is really detail and useful, great work!

  • @CMYKdata
    @CMYKdata 3 роки тому +4

    Is there a follow up to this on how to refine and edit as ad group?

  • @christophergrimaldo6450
    @christophergrimaldo6450 3 роки тому

    Great short video, I am familiar with Facebook Ads so this quick tutorial summarized everything I needed to know for Google Ads and not having to watch an hour long video to learn this information. Thanks!

  • @julio1982
    @julio1982 4 роки тому +2

    This is a very simple, highly informative and useful video.

  • @YourBFFMegan
    @YourBFFMegan 3 роки тому +4

    Thank you! I'm a newbie, and this was helpful.

  • @FarhanGhouriOfficial
    @FarhanGhouriOfficial 4 роки тому +3

    Hi, YOu always helping us with complete and comprehensive detail. i am very much appreciate your video and wonderful method , love from pakistan

  • @TheMicahwitz
    @TheMicahwitz 4 роки тому

    Thanks Nate, like abs bell material for sure!

  • @mabast007
    @mabast007 3 роки тому +2

    One of the best tutorial. Thank you.

  • @britneyhua7406
    @britneyhua7406 4 роки тому +3

    Thank you for this great video! I have a question that the daily budget is for a campaign and the ads under it all share it or it's a budget for each ad?

    • @YourDigitalMindset
      @YourDigitalMindset 4 роки тому +1

      Campaign..All the Best, Chaz

    • @ashup2782
      @ashup2782 3 роки тому

      @Britney Regardless how many ads or the ad group you created in a campaign, there will be only one budget for the whole campaign. Google will charge you on pay per click so based on the market and the product you sale cost per click can vary each time, hence you will be charge differently whenever you get a click from customer.

  • @gabe13hunt
    @gabe13hunt 3 роки тому +3

    Digital marketers!!! My favorites!

  • @jazzy4937
    @jazzy4937 3 роки тому

    I’m glad I find you... I will be your biggest fan! Thank you sooooi much!

  • @katrinwewel5112
    @katrinwewel5112 3 роки тому +1

    Thank you for the video, helped me a lot!

  • @derailwolf4248
    @derailwolf4248 3 роки тому +4

    can I run ads just (4) four days a week or do I have to run the ad the full (7) days in a week

    • @farzanaaziz3930
      @farzanaaziz3930 3 роки тому

      You can do ad scheduling and select the date and time you want to show your ads.

  • @Live86400
    @Live86400 4 роки тому +3

    I subd! Thanks MyFord the useful info! Surprisingly I started my advertising journey through Facebook ads fist and now transitioning to google ads. It’s very similar as to the levels of the as (campaign, Ad Sets and then Ad) and the split testing works just the same as well as we test in Facebook to see what ad copy, image, gender, and Goe works the same. I’ll be on the lookout for more video. Thanks again! Oh! by the way are you from Philly? You just said it a couple time in the video and figured I’d ask. I work in philly and live in jersey 😂

  • @michellecotterell7163
    @michellecotterell7163 3 роки тому +1

    Awesome job. Simple and to the point

  • @VitalizedBody
    @VitalizedBody 4 роки тому +1

    Thanks for the video - it's all about rinsing and repeating:)

  • @TEGA1984
    @TEGA1984 3 роки тому +5

    Few Questions - If I have multiple products, should there be a separate ad group for each product under one campaign? Or an entire campaign for each product?
    Also - Country wise. Should there be one campaign for each country, if let’s say I’m planning to target several countries? Or target those countries in one campaign? Taking into account that the copies will be in English. Thanks!

    • @nigelbirch4367
      @nigelbirch4367 2 роки тому +1

      extremely good explanation! easy and to the point

  • @amrita7198
    @amrita7198 3 роки тому +9

    Hey! I really enjoyed watching this video. Exactly what I was looking for a as a beginner. I have 2 questions for you. First question is that if you set a budget of $10 for an ad, does it show only in google search? And, secondly when you ad more keywords after searching for competitors, does it adjust automatically in the budget or does it get added to the budget automatically?

    • @objetcache
      @objetcache 2 роки тому

      Hey, did you get an answer for this question please ?

  • @robertbarber1748
    @robertbarber1748 3 роки тому

    I have wasted so much money trying to learn but I was left clueless. I have to say this is the best and I love your other videos on UA-cam

  • @glassgovernor438
    @glassgovernor438 3 роки тому +1

    Curious, if I run multiple campaigns, could they hurt potential exposure/traffic or the more the marrier?

  • @christinaespersenstrange5605
    @christinaespersenstrange5605 4 роки тому +11

    Great video!! But I can't seem to add the new add group that I created to an already running campain. Is that possible? Also where do I find this add group for later use? Thanks:-)

    • @agnestabelin1674
      @agnestabelin1674 4 роки тому

      I was able to to rank higher on google page and improve my sales using suppprt from john_bentley16 on Instagram I highly recommend him

    • @farzanaakter7548
      @farzanaakter7548 3 роки тому

      Can I help you with your business? I am a digital marketer and shopify dropshiping export.

  • @-semola--activa-6678
    @-semola--activa-6678 3 роки тому +17

    When using these ads manager sites - be sure to disable your ad/pop-up blockers. IT'll mess with the sites and hide important buttons.

    • @Monarch204
      @Monarch204 3 роки тому

      I'm a 15 year old boy who wants to get some money I looked at Google ads on youtube but could u explain to me what it is cuz I'm trying to understand what is it?

    • @arthurdossche4848
      @arthurdossche4848 3 роки тому

      Thank you so much! It didn't give me an example of how my ad would look like and I was searching like crazy what I did wrong. Turns out it was my good old adblocker...

    • @aldinm21
      @aldinm21 3 роки тому

      Where u disable that

  • @Jacob1974ra
    @Jacob1974ra 3 роки тому

    Good Job, I enjoyed every minute!

  • @urballzrheek
    @urballzrheek 3 роки тому +1

    I booked 860$ worth of work in 1 day off this video, it literally changed how I use AdWords now, thank you so much

  • @SuperPinoy916
    @SuperPinoy916 3 роки тому +4

    Hi! Thank you so much for this video -- it was extremely informative. Can you go more in depth on Split A/B Testing and how to conduct it and interpret the results? You mentioned that concept frequently throughout the video but I am still confused on it. Thanks so much!

  • @uno2go
    @uno2go 4 роки тому +12

    Subscribed! I think I get the gist of it... could you do a short video explaining in more detail de difference between Campaign - Ad Group - Ads? some examples would be greatly appreciated. Thanks!

    • @YourDigitalMindset
      @YourDigitalMindset 4 роки тому +12

      Think of Campaigns as a Filing Cabinet, The Ad Groups as the Drawers, and the Ads as the Files in the drawers. Just an analogy but I'm sure you get it. All the Best, Chaz

    • @mackenziecurtis2652
      @mackenziecurtis2652 4 роки тому +1

      i cant wait to watch your channel grow!! I'm also a new vlogger :)

    • @ChristopherGV
      @ChristopherGV 4 роки тому

      @@mackenziecurtis2652 Congrats!

    • @Sattaar5El
      @Sattaar5El 3 роки тому

      Great analogy!

  • @omisanyaabdulfattah6638
    @omisanyaabdulfattah6638 3 роки тому +1

    Thank you so much
    I enjoyed this and I will try this immediately

  • @michaelneigaard2612
    @michaelneigaard2612 4 роки тому +1

    Thank you so much - so informative, in a nice pace, thank you

    • @farzanaakter7548
      @farzanaakter7548 3 роки тому

      Can I help you with your business? I am a digital marketer and shopify dropshiping export.

  • @mcj4750
    @mcj4750 4 роки тому +3

    HI Santrel
    i followed all the steps in this video to create one for my pet store but the ads was suspended after i finished creating it.
    please help me out

    • @YourDigitalMindset
      @YourDigitalMindset 4 роки тому +1

      Yes, this is more commonplace than many might think. It's very important to go thru their T.O.S. Terms of Service & especially the Editorial releases.

  • @saylee31
    @saylee31 3 роки тому +10

    Please explain the bidding part again, How much minimum bidding amount we need to set

    • @S_B1108
      @S_B1108 3 роки тому +3

      I believe the min. amount it around $1. But keep in mind, the less amount you set, the less your add will be shown.

  • @mikehubert2512
    @mikehubert2512 2 роки тому

    Fantastic content with straight to the point examples. Thank you.

  • @tyewaller3481
    @tyewaller3481 3 роки тому +1

    Appreciate the info. Very informative. Removed the hurdle to get started!

  • @maciejstachurski6515
    @maciejstachurski6515 3 роки тому +7

    Ok, Santrel, we need video 2. What's the next steps, how to manage this Ads when they running? Thanks 👍

    • @martinaminarova1331
      @martinaminarova1331 3 роки тому +1

      That's the question i wanted to ask, but, thank you my friend haha

    • @farzanaakter7548
      @farzanaakter7548 3 роки тому +1

      Can I help you with your business? I am a digital marketer and shopify dropshiping export.

  • @markitimjustafamilyfullofa571
    @markitimjustafamilyfullofa571 4 роки тому +7

    can you do this as a business model to people that don't know how to do this for themselves?

    • @NarasimhaB
      @NarasimhaB 3 роки тому +1

      Added with great ad making skills, you would be able to do wonders.

  • @charlidonoghue8468
    @charlidonoghue8468 3 роки тому

    Thank you so much!!! I've been searching for how to do this!

  • @hillscarpet6572
    @hillscarpet6572 3 роки тому +2

    Thanks for the insight, looking forward to implementing this stuff!

  • @romeomeier1275
    @romeomeier1275 4 роки тому +3

    It was helpful but it did not actually answer my question...I wanna place a UA-cam video ad...
    and how does that go?
    the video add option is Grayed Out (not choose-able) why?
    it says i need an account but I'm Logged in already?
    what else do I need?

  • @UinuSleeptherapy
    @UinuSleeptherapy 3 роки тому +5

    This is a good primer for creating ads on google. I just did my first add with your assistance. Thank you Nate for quality content!

  • @BestDogRaincoatsCIUCIU
    @BestDogRaincoatsCIUCIU 3 роки тому

    Thank you, fantastic video. Just starting to study google ads and your video really helped to understand the basic!

  • @kaouthar487
    @kaouthar487 2 роки тому

    Thank you so much for this video, i was confused but you made it all clear.

  • @damminable
    @damminable 4 роки тому +6

    did the exact same thing you did on a new account and my estimate was just 41 clicks for $10 please why is this?

    • @YourDigitalMindset
      @YourDigitalMindset 4 роки тому +6

      That's Not Bad. 25 cents/click. I'll take that All Day Long. Maybe even $1 would be nice. Of course, it depend on the Niche/Product/Service ... It's been a month now..how has it worked for you?

  • @leosmithune1117
    @leosmithune1117 4 роки тому +3

    My google ads account looks much different,I don't see any adgroups there or information about cpc

    • @brandonwiramanaden8827
      @brandonwiramanaden8827 4 роки тому +2

      Hi Leo, you probably don't have expert mode switched on or you're using Smart Campaigns?

  • @Bassek-Studios
    @Bassek-Studios 3 роки тому

    This is amazing. I am a beginner and I enjoyed this. Thanks so much

  • @sectormentor6265
    @sectormentor6265 3 роки тому +1

    Extremely infomative! Thank you!

  • @rashikatasnim2335
    @rashikatasnim2335 3 роки тому +8

    when the instructor is so handsome that you can't take off your eyes of him -_-

  • @gavinmacbride5642
    @gavinmacbride5642 3 роки тому +17

    Particular props for recording on Christmas Eve 😅

  • @loneranger1675
    @loneranger1675 3 роки тому

    Such an insightful video.
    Thank you very much for this ✌🏽

  • @frhgolden
    @frhgolden 3 роки тому

    Thank you very much! applying the knowledge you shared in real time? Is there an advantage or disadvantage to using the "audience" tool?

  • @exit8ext
    @exit8ext 4 роки тому +3

    why create new ad groud called "Ads 2"? 20:39 I'm newbie just wondering

    • @YourDigitalMindset
      @YourDigitalMindset 4 роки тому

      It allowed him to access the 'Keyword planner' after he set up the 1st 'Ad 1' so then he saved the New keywords in Ads 2

  • @deathscythe20
    @deathscythe20 3 роки тому +4

    17:27 i stop here

  • @reversarose7207
    @reversarose7207 4 роки тому

    Lol I felt attacked when you said nj. Great video!!

  • @LUANNTAZZ
    @LUANNTAZZ 4 роки тому +1

    Everything I need is on your channel thanks for sharing ☺️🤝

  • @WebTasarm-SosyalMedya-Reklam
    @WebTasarm-SosyalMedya-Reklam 4 роки тому +11

    Hey Santrel, exact matches also covers close variations so "wathes for men" and "watch for men" both will show adds for exact match! SO I think you should FIX your video 13:31

  • @user-ej4ve8qy8u
    @user-ej4ve8qy8u 4 роки тому +3

    谷歌广告太贵了

  • @georgefintikakis6931
    @georgefintikakis6931 3 роки тому

    Great helpful video Nate thank you

  • @samaykirad
    @samaykirad 3 роки тому

    Brilliant video mate, just subscribed. Love from India, Cheers!

  • @Maximus-pv9ey
    @Maximus-pv9ey 4 роки тому +19

    Me: turns up speed to 1.5

    • @alexnoor7689
      @alexnoor7689 4 роки тому +2

      I watched down to 0.75! It depends of your English level.

    • @euriaperry65
      @euriaperry65 3 роки тому

      same.

    • @canan4433
      @canan4433 3 роки тому

      Just wonderful, I have been researching "how to identify trend change in stock market" for a while now, and I think this has helped. Have you heard people talk about - Banackenzie Aristocratic Builder - (search on google ) ? It is an awesome exclusive guide for discovering how to conquer options trading without the hard work. Ive heard some great things about it and my m8 got excellent success with it.

  • @w.a873
    @w.a873 4 роки тому +4

    MAN!!!!!!!....it's so hard to concentrate of what you are saying about google ads and watching you !!! your cuteeee .. don't show your face next time cause we wanna learn stuff here!!! ..and great job

  • @emnahannefi1400
    @emnahannefi1400 2 роки тому

    Thanks for breaking this down so clearly!

  • @samueljara5499
    @samueljara5499 3 роки тому

    This video in amazing. It's actually what I was looking for to learn to set my first Google ad. Thank u very much for your job and do u think you can make an a/b testing of 2 or 3 ads? I think your way to teach is much more easy to understand than other youtube channels talking about the same. Greetings from Spain.

  • @nafsa4374
    @nafsa4374 3 роки тому

    This is great information! THANK YOU!!

  • @sidehustleteamr1s120
    @sidehustleteamr1s120 2 роки тому

    Your videos are so helpful, thank you!!!!

  • @fouadzerouali2679
    @fouadzerouali2679 4 роки тому

    Truely one of the best youtubers out there :)

  • @goodnessgallery1259
    @goodnessgallery1259 3 роки тому

    Thank you, this video clarified most of my doubts.

  • @truebuildltd.ottawa6715
    @truebuildltd.ottawa6715 3 роки тому +1

    Thank you Nate!