Google Adwords Tutorial 2024 with Step by Step Walkthrough
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- Опубліковано 4 жов 2024
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• Google Ads Tutorial 20...
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This video will be showing you the different steps in creating your first ad in Google AdWords. I will be walking you through the below five processes:
1.Keyword Research (8:09)
2. Setup a Campaign (10:39)
3. Setup an Adgroup (11:33)
4. Setup Adwords (13:53)
5. Advance Features (17:07)
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First and foremost, you need to have a Gmail account. Sign up for one if you don’t have it yet. Once your account is set up, you can proceed to adwords.com then click “Start Now.”
Keyword Research
This step involves figuring out what someone would type in Google to find your product and try to find keywords related to it. You can do this with the Google Keyword Planner, a free tool that Google gives you. In order to get access to this, you need to create your first ad.
Once done, go to Tools and then click Keyword Planner. If you already have a list of keywords and you just want to find the search volume and forecast of how many clicks, click on “Get search volume and forecast.” However, I recommend for beginners to find new keywords. Type in words that you think will be used in searching for your product in the search area and you will be shown the keywords. Repeat this process and find as many keywords as possible.
Setup a Campaign
Go to “All Campaigns”, click on the Plus (+) sign, then “New Campaign.” Click on “Search” for Search Ads. These are ads that come up when one searches on Google. Click on “Website Traffic” and at the bottom part , type in the URL of the website you want to send the traffic to. Type in the campaign name.
In setting up your campaign, below are some ways on how you can save some money:
Uncheck “Include Google search partners”
Uncheck “Include Google Display Network”
Only select locations which are suitable for you
For budget, you can start with $5/day for beginners. For delivery method, choose between Standard and Accelerated. Accelerated means Google will spend your budget as quickly as possible. Standard means that spending will happen within the course of the day.
Change the ad schedule
Setup an Adgroup
Adgroup are words that when people search in Google your ad will show for. There are different match types for your keywords: Broad match, Phrase match, and Exact match.
Broad match - In this match type, a person can type in anything they want and your ad will still show up. This match type lets Google create synonyms for you. For this, I recommend that you use Modified Broad match instead, which is putting a plus sign in front of the keyword, to save a lot of money.
Phrase match - Regardless if there are words before or after the keyword phrase, your ad will show up.
Exact match - Your ad will only show up if a person keys in the exact words. If there is anything added to it, your ad will not show up
Setup Adwords
You can search on Google and see what comes up with keywords. Below are also some tips for writing a good headline:
Include the keyword that you are targeting
Include a number if possible to make it standout from a bunch of texts
Talk about the benefit of your product
Ensure that you make good use of the description part. Remember that you will be paying every time someone clicks on it. The more clicks you get, the cheaper you will be paying for each click.
One tip that will also make you save a lot of money is to focus your campaign on computers. In my case, I find that computers have a much higher conversion rate. Click on a specific campaign and then “Devices.” For the other devices, click on decrease then 100%.
Advance Features
Adding negative keywords - If any of the words included in the negative keywords are included in someone’s search query, your ad will not show up. This is useful especially for broad match and phrase match types. Some common negative keywords include discount, target, walmart, amazing. You can also go to ubersuggest.org, type in the keywords and you can see other words that are added. From there, you can figure out which words are good and not.
Adding negative keyword list - You can group your negative keywords together and apply it to multiple campaigns.
Google Ads Editor - This software allows you to edit in bulk. If you are planning to upload a lot of campaigns and accounts, it is a great tool use instead of going through the campaigns manually.
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Love how you opened the video. No "whatsup UA-cam" yadda-yadda, but straight to the point. Awesome and thank you, I stayed and watched the video.
@@TravisMarziani Yes we are indeed.
Yeah- whenever I hear the "Whassap youtube" on a training video, I shut it off instantly. I agree with Drikus- thanks for not doing that.
I use adblock >:)
welcome!
we are with my partner Mr. Puh conduct training on google IBAN free traffic
we have a limited number of places, write PM
all proofs fluff can show in real time
write until the training flow is over
Telegram: @facebook4iban channel my boss
Google Adwords +IBAN
@realpuh chat him for pay and questions
@@jjalexg82
L
D oalah. 9?
left google ads for a few months, all I needed was your video to bring back all those little things that make an average ad to a great one...
thanks man, you are awesome!!
@@TravisMarziani if you have any questions on google ads you watch my videos....
Jay vora could u run a add for me
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This was honestly perfect. I can't count how many times I rewinded, just to make sure I got my notes right. This was the 1st video I watched and I've truly learned something. Definitely subscribing. Thank you
Focused on Facebook advertising for so long, but wanted to re-visit Google Ads again and re-charge my confidence with it. This video made a positive difference, thank you!
@@TravisMarziani Thanks Travis, I will take a look. Quick question - if an ad is restricted (limited) due to the product (food supplement), how do I contact Google for a manual review? Subbed you!
I finally found someone that explain step by step.
lol so true
hey ur emblem is mad sick i love it
Susie scalf
@@trietnguyen1550 hü
Yes, that's great video to learn basic concept of google ads!
just started to do an ad campaign for my store, a very informative video, no annoying sales pitch. Thank you Travis.
Well done Brother. This might be the first video that I didn't skip to watch what's important, everything is important and you rocked it just like that.
@@TravisMarziani I felt the same about this comment, I have a surprising low patience for watching videos, I prefer reading. Ive learned a lot thank you! Do you have a video about how to understand and evaluate the values numbers of our searches? I did check your channel, and there are so many videos, which is awesome (and an inspiration) I do wonder if there are some repeat videos as some seem to have the same title at quick glance. Thank Travis!
Julie Pouliot RMT u learn get?
Julie Pouliot RMT did u get it ?
me too! He was totally on point the entire time - just the RIGHT SPEED - awesome. Ty again
How can you influence that publications are seen by as many real buyers as possible?
One thing I hate about 99% of youtube instructional videos is the crap you have to fast forward through before you can get to the point of the video, I love how this guy gets right into it without wasting any time. This can also be an example of how to make a video on youtube; Step 1 - Get to the point
Travis, this was an excellent tutorial on creating and using Adwords; simple and straight forward. Bravo!!
THANK YOU. I worked with Adwords when it started, and now I need to feel safe and sure about my experience with it, and what's new. Your video is super helpful, I appreciate it.
Thank you, you literally took me through the basics. I was stuck for a long time on the first page not knowing how to go ahead.
@@TravisMarziani Yes I have started the campaign but the quality score is low can you please make a video on how to increase quality score and conversion. It's discouraging when I see no conversions. Thanks.
Did u get it ?
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After wasting 2 days, now i found perfect for myself to learn google ads in simple way, Step by Step. That's great.
@@TravisMarziani Thank You.. Already Watch This... Its amazing...
This is exactly what I needed to get started! Especially the small money-saving tips you peppered throughout are so helpful! Thank you!
Where have you been all my life! Watched one of your tutorials yesterday and i was blown away. You make google ads simple. Unbelievable how much value i took out in just a few minutes.
@@TravisMarziani thanks for asking. I am yet to set it up. I had given up on google ads until I watched your video yesterday. The first ads i did made me hate google ads. I wish I had seen your videos earlier. I will definitely refer to your tutorials. Again thank you.
THANK YOU for showing me how to bypass the simple startup process and go to experienced! :)
You putting this up for free is actually clutch - praise to you
Great tip about adding negative keywords. Absolutely essential to help reduce wasted ad spend.
i am from dehradun uttarakhand north india.. i am in the process of becoming google adwards here .. and i came across with you video.. thnxs for this basic video...
Thank you for this! You made it seem so easy and straight to the point.
I love how he cleverly changed the title so that we think this video was made in 2022 while in reality this vid is from 2 years ago.
Genuis tactic!
This is great! However, I would LOVE to know HOW MANY keywords you would recommend using per ad group!
This was a FANTASTIC tutorial! I followed it to the T and had no issues following you. Thank you so much for this
ua-cam.com/video/PNtXcLdDGeA/v-deo.html
Dude, this is great. Appreciate you.
You looking cute😊
welcome!
we are with my partner Mr. Puh conduct training on google IBAN free traffic
we have a limited number of places, write PM
all proofs fluff can show in real time
write until the training flow is over
Telegram: @facebook4iban channel my boss
Google Adwords +IBAN
@realpuh chat him for pay and questions
Dude where's your car
Thank you so helpful video, I have a question I did set the Google ads but hasn’t been activated yet but I received mail from google ads expert suggesting help with my campaign and a loads of stuff regarding the clicks they said they will help me doing everything they have booked me for an appointment with them tomorrow , I told them Im a beginner doesn’t know how it really works I just wanted to pay for the adds etc..but I’m wondering are they scammers ? Is it always how the process goes? Because loads of scammers out there I’m really scared
glad how he just launched into his tutorial without an annoying intro. No "Hi Guys!" for this guy. Just freaken get to the point. Nice.
Travis Marziani on how google ads help you in real time without showing too much of your personal info....like what’s the time frame it took for google ads to work for you ( I know everyone’s situation is different)
Excellent video, I was up and running within an hour from watching. Run a few tests and everything is working great. Thank You.
The best video, hands down, that I have seen to walk me through this process! Thank you!
Travis Marziani Yes I have one set up now and it’s doing fairly well. Your video was a tremendous help!
ua-cam.com/video/PNtXcLdDGeA/v-deo.html
This is a really well explained comprehensive video. I've been running Google ads campaigns for years but I'm useless at teaching anyone in this much depth!
Google Ads looks so much easier after this video, thank you :D
This is teaching me what my college class made so confusing. Thanks Nate!
Thank you, The way you were explaining is really impressive.
I saw so many videos on this, your video actually made sense. Understood everything so easily. It's straight to the point and yet so detailed. Thanks.
Hey, @@TravisMarziani how about a PPC campaign for fb ads? If you have not made them already.. 😅
And thanks for considering my request, if you haven't.
Thanks for the great content, Travis! I love when you post more about CPC and Google Ads and I thought I'd reach out to you in regards to a PPC task. So basically the question is how would you structure a campaign if the objective is to drive as much visibility as possible vs if the objective is to drive the best ROAS possible. So the first campaign should be for research as I envision, and at the ad group level should be structured according to categories/brands (We are talking about a beauty/cosmetics store here). Since buyers are early in the funnel we will use broad type keywords and broad modifiers on a CPC Manual Bidding. Then we can take most performing keywords and put them in another campaign (best ROAS) where we bid more aggressively with Target ROAS bidding and use exact match keywords type. That's how I would understand structuring this campaign on visibility vs best ROAS. Any thoughts or ideas on this?
Thanks so much for the great content posted and keep the good work!
Super! This video is when you are tired of long intros and hearing about Google Ads and just want to jump into it fast and just get it. Ty ty.. looking fwd to detailed course with extensions, more tricks, hacks, tips. Thanks Master Shifu.
Another clear and informative video. THANK YOU! : )
I am new to google ad and this video is perfect. The only issue is I do affiliate marketing and google keeps suspending my account. I'll get that figure out but this video is Awesome Stuff with Good Details and Directions, You Rock.
Talk it over with Edwinconsult100 I’d advise
I was able to to rank higher on google page and sales using suppprt from john_bentley16 on Instagram
@@agnestabelin1674 thanks for the referral he is legit
When you set up the budget in the beginning to 5$ that means 5$ a day or on some days more/less but what if you set it up for 10 or 20? You pay more and you get more what? I mean if you pay 5$ and get your ads featured why would you pay more etc?
ua-cam.com/video/PNtXcLdDGeA/v-deo.html
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Cool video! Learned a lot. But why did you choose “traffic” instead of “sales” when doing the targeting objective?
Have been doing google ads for 3 years, but this video takes me 2000 steps up! Thanks Travis, Now I know why I spend more and earned less.
@@TravisMarziani Why do I get this? "An ad isn’t showing now
Another keyword in this ad group provides a better match to similar terms." Whereas the quality score is 100 and there are no suggestions?
Great video! One question, everyone is saying that people use their mobile phones for most purposes. How can you suggest το deactivate mobile and tablet at 16:00?
I really appreciate how you go about teaching Google Ads in this video, which makes it so much easier to actually understand as a novice user. Thank you, man.
welcome!
we are with my partner Mr. Puh conduct training on google IBAN free traffic
we have a limited number of places, write PM
all proofs fluff can show in real time
write until the training flow is over
Telegram: @facebook4iban channel my boss
Google Adwords +IBAN
@realpuh chat him for pay and questions
Shef how much for u guys to run add for me !
@@antoniosands6436 I was able to to rank higher on google page and sales using suppprt from john_bentley16 on Instagram I highly recommend him
I’m asking. How much
@@antoniosands6436 He charged me a 100 at the very beginning
This is everything I need. Thank you very much
thanks, I am the beginner you said in the video, plan to learn the basic google ads.learn how to use google to lead the customer to a lift page.
Anyway, congrats on your own brand!! Looks dope! Great idea in a small package!
Thank you so much!!!! Im just starting making ads in google (for company I work in) and after thousand articles ive read, this video was the best explaination. Very helpfull
Travis Marziani Thank you !! You think I didn’t watch it yet? 😀
NEED MORE LIKE THIS PLEASEEEEEE
Hey Travis. I used your negative keyword tip. Saving me heaps that I didn't know. Now I prefer to get less clickthru instead of just spam.
@@TravisMarziani well, it's about 1 click a day. only 10 days in, but removing those negative words. Still tweeking things.
Such a good video, too bad my Google Ads looks completely different and some of the options that you are talking about are not available. I am so ready to give up on Google Ads! :(
Great video Travis. I just launched my first campaign and then watched your video. It definitely answered so many of my questions.
Thank you so much man! That will help me a lot in the next 10 hours :D
Wish me luck and good luck with your channel! You deserve more subs for sure! =)
welcome!
we are with my partner Mr. Puh conduct training on google IBAN free traffic
we have a limited number of places, write PM
all proofs fluff can show in real time
write until the training flow is over
Telegram: @facebook4iban channel my boss
Google Adwords +IBAN
@realpuh chat him for pay and questions
How did it go Diogenes
ua-cam.com/video/PNtXcLdDGeA/v-deo.html
You really have a great content and i learned alot on this video. And FOR REAL, i also had to go over 5 advertisements all throughout this single video to finally finish what you're trying to explain. Thank you !
This is really great lesson that I can understand easily! Goodjob! I really do appreciate it
excellent content , i learnt i could copy my negative keywords and then make an actual negative keyword list , so i can apply it to future campaigns
Terrific video! Straight to the point! I subbed :)
Great video-subscribed. Don't be shy about promoting your business; It's the reason you can teach us about Google ads. In my opinion, it gives you credibility. Yes, I work for an small agency. My area of expertise is TV advertising but I want to learn more about digital advertising especially Google products.
Straight to the point and in simple terms. Keep it up man!
Thank you for your video. Great breakdown on the Google Ads process! So funny that you can't get access to the Keyword Planner BEFORE you start building the campaign.
nice video bro thank you
@@TravisMarziani if you are available some time this week to possible give me a call on my personal line (209) 226 5201 thank you greatly for your time (aka not being so robotic in video and wat i liked most is you seem honest and genuine and the video helped me to understand wat i was getn into ahead of time wich was great thamk you again
Wish I found your tutorials earlier. Grateful and thankful for all the insights you gave. Thanks again.
This is out of date already, geez
Travis, I am so glad I found your tutorial. It helped me tremendously! Thank you!
1:00 Just click "Create an account without a campaign". Thank me later ;)
That was not an option.
This is awesome man thanks for this. LMAO I just found this trick. After you click on the create an account without a campain, you just go to tools and settings then go to your keyword planner.
thank you so much for sharing this, you don't know how much it helps us to also elevate our careers now tht most employers would also hire employees with knowledge in this.
welcome!
we are with my partner Mr. Puh conduct training on google IBAN free traffic
we have a limited number of places, write PM
all proofs fluff can show in real time
write until the training flow is over
Telegram: @facebook4iban channel my boss
Google Adwords +IBAN
@realpuh chat him for pay and questions
I was able to to rank higher on google page and improve my sales using suppprt from john_bentley16 on Instagram I highly recommend him
@@ericaworkman909 thanks for the referral he is Legit
thank you for sharing this in detail. Appreciate your effort. Not just the video, you also have it writing. Thank you!
Thank you Travis. Really appreciate your clear and concise teaching style. This was really helpful.
Thanks. Looking to get a job in digital marketing and this is helpful.
First 20 minutes tutorial I didn't fall asleep to, thank you!
This is an excellent video Travis. Loved your step by step simplified approach. Appreciate your work. Would love to see move videos from you on Google ads, facebook and UA-cam ads in future.
I've been creating an Ad Campaign presentation for an PPC role interview I have tomorrow, and your tutorial has been super helpful to me. Thank you
@@TravisMarziani Yeah it's my first real exposure to it. I'm starting work as PPC executive at a digital marketing agency in London in July now!
thank you, man! finally found someone who can "talk" about google adw :D
Only ~30% way through this video but the delivery and content is perfect and exactly what our team was looking for. Subscribed & Thank you!
Best Teacher right now. Thanks for details lessons.
Great video. Up to the point and never wasted a sec. I appreciate your time and effort to put in together all these details.
This will help a lot of people Adwords is a huge system with great capabilities.
As a beginner this is the best tutorial ever found on youtube about Google Ads. Thanks :)
welcome!
we are with my partner Mr. Puh conduct training on google IBAN free traffic
we have a limited number of places, write PM
all proofs fluff can show in real time
write until the training flow is over
Telegram: @facebook4iban channel my boss
Google Adwords +IBAN
@realpuh chat him for pay and questions
Thanks for staying on point and not wasting time with a long into and irrelevant information
@@TravisMarziani hmm not sure haha ill let you know if i think of anything
Most comprehensive tutorial on Google Adwords so far.
welcome!
we are with my partner Mr. Puh conduct training on google IBAN free traffic
we have a limited number of places, write PM
all proofs fluff can show in real time
write until the training flow is over
Telegram: @facebook4iban channel my boss
Google Adwords +IBAN
@realpuh chat him for pay and questions
I love it, when you keep it to the point, and dont digress !!! 👏
Like Button: Smashed
Subscribe Button: Didn't forget to hit
Turn on the Bell Icon: I'm not ready for that level of commitment yet.
Seriously though, thank you for the easy to understand and follow along guide! I’m a one person plumbing shop that’s wanting to narrow down on a specialty niche. This will really help me out I feel. Tons of sharks out there that prey out there on Plumbers who don’t know technology and want insane prices to run their SEO campaign. I’m thankful for people like you who can explain how to start up and also Google for allowing anyone to do this without having to pay $$$ for a certificate or barrier to entry.
The step-by-step tutorials in the video are very clear and easy to understand. The content is super helpful!
Glad you think so! Thanks for watching!
Hi Travis. Thanks for the video. You just saved me a ton of money. Thanks for your expertise. Question: I have a sales consulting company that has two different t services 1) Sales training 2) Outsourced sales management. Would you suggest two different campaigns or two different ad groups ?
Hey Travis, awesome vid! Watched your vid just today to learn more about Adw. Great tutorial, i think i can run my own adw now. Thanks!
Thank you for this video. I messed up my first time around. With all this good info I’m sure things will work out this time. This is step by step and informative thanks
Travis Marziani I got a lot of traffic but no conversions. Some how the traffic went to my second store. I just didn’t understand it much. I’m really trying to teach myself Ecom and lost some money.
Set up a google ad campaign a few days ago following this video and its done really well! Like better than any other campaign ive ever done while stupidly using google's smart campaign feature which is garbagio, by the way.
Thank you ! Such a clear and well explained video. 100% deserve my sub. Very grateful and looking fwd to making an ad & your other videos
Travis Marziani thank you. I think I’ll get your course actually as you deserve some payment for all the info you give and I like all the details. I’ve got the the link
Love country music!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! howdy from Central Illinois.
Hands down one of the best trainings
Travis Marziani Yeah I have a few running I just was trying to get a basic understanding so I can take on higher ticket clients but I was using smart campaigns before getting nice results
What I like to use the more simplified version now I have a better understanding of what needs to be done and what doesn’t need to be done obviously there’s a lot more in depth to go into work long as you have the basic understanding that’s what I needed because I know all the advanced stuff
Absolutely loved how you explained every pointer in detail! really helped me understand AdWords!
Travis Marziani yes I did. I’m just starting with my job and had to do a test campaign for a client, your video helped a lot 😊
Travis Marziani Also, it’ll be amazing if you can put up more stuff about Google Adwords and Google console on your channel.
Loved this. Thank you so much for making this so easy to follow and understand!
Really appreciated the direct and simple approach! Thank you!
This has been such a helpful video! My fiance and I just launched our business ( Hallowmoonshop.com ) a couple of days ago and we have been wanting to use Google as our main source of advertising, but neither of us knew the first thing about advertising. Your videos have been super helpful, thank you!!
@@TravisMarziani I checked it out last night as well! Very informative and is helping me a lot. Thank you for all you do on your channel!!
Love how you opened the video.
Thank you for the value you provide in this Travis. Really helpful.
Thanks for the video. I too found that default Smart Campaigns sometimes do not work well. I set up a campaign for my brother but somehow it ended up reacting only to exact phrase in the title of the ad and not to any keywords we added in Tags. Then I switched to Advanced mode and created Campaign, Group and an Add with keywords, and finally it worked as it should. Yeah, it's complicated and can get messy because of those abstraction layers (campaigns->groups->ads) and it's easy to get lost and forget where each setting is. But it's totally worth it.
Unfortunately, promo codes seem to be available in U.S. only. At least I could not find anything for Europe.
You smash it! This is an excessive amount of information for FREE
Thanks for this Travis. Great Google Ads strategies. Super helpful 👍
Everything is clearly explained.I am looking forward to your next video.
From zero to Pro!! Thanks for the video!