What upsets me about this is that you see other UA-camrs who’s content is quite frankly rubbish , and they are living like millionaires, yet people like yourself and Carly , Steph and Matt and others have proper staple entertainment, educational , informative, sometimes hilarious and that’s what UA-cam thinks it’s worth , I quite often sit watching through past content and enjoy it as much now as when I first watched it, and two kids later , they sit and watch with me too , and thanks to miss hubnut my wife has found fellow female motoring enthusiasts in the social club , you all deserve so much more for your work
Only £1,600 for a video that's received over 1 million views is shocking. UA-cam is making an absolute fortune yet pays its content creators a pittance.
Think of it this way: The car reviews are for everyone, especially the non-subscribers and casual viewers. The tinkering is for your core subscribers and fans. The mix of the two is what makes HubNut what it is. We all appreciate that you have to sometimes do what brings in the money, but the variety is very much appreciated. The first view of you and Miss HubNut fixing Giselle's number plate light where it broke again as you reinserted it is one of my recent highlights. The obvious frustration in your demeanour mixed with Miss HubNut's laugh was exactly the kind of thing we all love!
Precisely what I would say - you'll get a spike in watchers if you do something clickbait, but your core enthusiasts will get a lot more out of watching you screw-up an apparently simple solder-job, because we've all been there and can empathise. I also enjoy the family outings to Welsh Wales, vicariously enjoying what I wish I'd had. The numbers will come, but it takes a lot of time and effort. Remember the parable about John & Zebedee. John laboured hard to cut his house into the rock in order to make a solid foundation. Zebedee built his house on sands and it was washed away in the first storm.
Always interesting to peek behind the curtain on analytics. One thing people often overlook about UA-cam is that the platform has never paid creators a flat rate. Instead, different topics, video length, audience location, age, and gender can vary video profits massively. Like you mentioned, a video going viral with a million views in Malaysia will earn you next to nothing compared to a few hundred thousand views coming from the U.S. Add to this that videos on a subject such as new tech and computers will likely earn far more than a video about an old car, as there are more companies keen to put their adverts in front of a video about the latest iPhone. I had a video about my old Suzuki Carry camper hit a million views in about a month, but most of those views came from India and the Philippines, and it earned just a few hundred pounds. On the other hand, a different video of mine reached the same number in the same time frame but pulled in around 6 grand(!), as 70% of the viewers were from the U.S. The point about watch time is also critical, and often forgotten by people who don’t create UA-cam content. Views can mean almost nothing if you’re not keeping your audience engaged. High watch hours, combined with longer videos-40 minutes or more-can earn far more than a “viral” video that’s only a couple of minutes long. So when you combine it all, a tech channel (with high value to advertisers), a large American audience (meaning wealthier viewers), and a video podcast (boosting watch hours) could be set to earn huge revenue compared to most other creators on UA-cam. I'll be honest, while UA-cam has its issues, I personally don’t think monetisation is one of them. The 45/55% revenue split (for those who don’t know, UA-cam keeps 55% of ad earnings and gives creators 45%) is one of, if not the best, in the business compared to platforms like Spotify, TikTok, and Twitch. Most importantly to me, there are no upfront costs. We pay nothing to host videos, and there are no fees for servers or domain names. From a business point of view it can be quite cheap to run a UA-cam channel. This isn’t to defend UA-cam, but I think viewers and casual users often misunderstand a lot about earnings and analytics (not helped by the fact that UA-cam doesn’t exactly make it easy to understand!).
Personally, tinkering and fleet updates.... for me, I think your USP is the down to earth, bloke next door, things going wrong, etc... it's non-threatening and we've all been there. Have to say though my favourite video is the A50. Onwards and upwards Ian.
Very good inside into a UA-camr. Not as easy as people think. Your video that told me it's not 'all roses' was the one at your previous house with your ex-wife and two random strangers figured where you lived and popped in for a cup of tea. I found it chilling.
Variety is the spice of life. And we love the variety you provide. Thank you for being yourself. And thanks to Carly for her contribution. Especially that cackle!
You & Carly are awesome I really enjoy your videos. You both make me happy. Keep up the great work. It makes my day when you have a video showing. Thank you both so much.
One aspect of the road test videos that you don't mention, but which you must be aware of, is that they often feature cars that are unknown or at least unfamiliar to those of us who don't live in the UK or Europe. Personally, I particularly appreciate the HubNut take on these cars, especially the bits when you highlight the mundane features like wipers and turn signals. A kindred spirit. The tinkering videos often leave me with the same feelings as when I play mechanic with with my bikes, I can feel both your frustrations and your satisfactions. Again, a kindred spirit. Thank you for continuing despite the lack of million dollar revenues. Edit: hoping some day you'll test a Scammell mechanical horse, one of the most idiosyncratically British vehicles.
I got that Green goddess in my recommended one hungover Sunday, probably about five years ago and binge watched a load of your videos. I've subbed to you ever since and even though lots and lots of channels have come and gone in my subs lists you've hung around. Cars aren't really my passion, but your personable presenting style keeps me coming back. I dip in once in a while to see what you're up to. You're a bit like Truman... I've seen you go through a breakup, find a new partner, become engaged... what next? Are the cars really the stars of your channel anymore? All the best to you and yours. Lee.
Very interesting, thanks Ian. As a soon-to-be retiree who very rashly answered my partner's question "You're not sitting around all day, what are you gonna do with yourself?", who said he was going to start a car-related channel, I'm very interested in your "behind the scenes" insights. Your USP is surely you? Straightforward, enthusiastic, eclectic and just a little nerdy (as are most of us "broad church" car lovers)! Keep up the good work 😊
This was *very* relatable. I have a small UA-cam channel. I chat about legal stuff. I try to get 3 or 4 videos up per week. But some days you are just so stuck for an idea. And then at other times you get those shower thoughts and two or three ideas will leap into your head. I think the trick with UA-cam is just do it because you enjoy it. Don't think about views or income. That will eventually happen organically. I'm lucky now that it. does provide a bit of regular income. But it is so hit or miss what gets views. I've done pre-planned videos that I'm very pleased with. They might get a few thousand views. Then I'l just do a spur of the moment ramble and they'll get hundreds of thousands of views.
I love watching the videos where you have access to a scrap yard. I admire your crazy ability to not only recognise an old car from looking at an almost rotted away example of it, but also the amount of other 'stuff' you know about it is astounding. Then you share all that stuff you know with us, the Hubnut army.
Your Morris Oxford MO drive is still hands down one of my favourite go too videos. It started my love with MO’s, still working towards one. Thanks for this ❤
Keep up the good work Ian. Dont let big greedy American corps get you down. You've a fun and engaging and more importantly honest, blokey style. Loved the aprilia vid.
Very interesting. Was always told it's £1 in a 1000 views. And the most important thing aside from enthusiasm, was audio quality, and being able to hear the presenter.
Having watched you and your channel grow over the years this was very interesting- partly as you have inspired me to give it a go (I’m 3 weeks into it) a great look behind the scenes of UA-cam and what to expect- the advice about getting your excitement across rings true 100%
I do two main videos a week (only started about three weeks ago) bike restoration and car polishing / scratch removal ceramic coatings - if it’s got wheels and an engine I like to make them look as nice as I can
@davidowen-jones146 thanks I'll take a look: I should do more DIY, i tend to subscribe to the EAP method - Employ A Professional! I find it cuts out the bit where I mess up a job, and the ignominy of having to get someone to fix it 🙄
I enjoy your tinkering videos but you do present excellent car reviews. First video of yours I watched was the Lada Riva, which I searched for as I learned to drive in my dad’s one in 1988/89.
I subscribe to around 20 channels yours is the only one i will watch everything the others is a case of as long as it looks interesting. I think your a genuine straight forward family there's never any pretence false jeopardy or endless adverts for car vertical Holy drinks Beer52 etc etc. I think the tinkering gets less views as anyone who's not a hubnutter doesn't understand your way of doing things. Certain makes of car seem to get massive views Lancia being one but that car was awesome. Keep up the good work 👍
I feel like you should do more commercial vehicle videos as I particularly enjoy them and I think everyone else does, there's something about seeing a old lorry or bus you remember seeing as a kid!
I can understand the issue. I love the "warts and all" type tinkering videos by you, Ian, and by others on UA-cam. The reason why I like these videos is that my main hobby is tinkering with cars and bikes and I'm fortunate enough to have a very well equipped workshop and 55 years worth of experience. However, what this means is that I really appreciate how difficult some of the jobs can be on both old and new cars, albeit for different reasons, but also just how much more difficult it would be if I had to video it and make it coherent and interesting for viewers. I suspect that people who are not really interested in tinkering have no idea how tricky it can be to overcome all the problems and do a good job when you are also having to worry about camera angles, lighting, dialogue, sound quality etc, etc. It's difficult enough without any of that! Richard
Hi Hubnut. I'm not surprised that the car reviews are your most watched videos. The reasons I watch them didn't seem to figure into your analysis, so here goes. I'm an old car guy with too many cars, as you know. When I see something interesting advertised for sale somewhere, I get online and research that make and model to see if owning it or another like it might be practicable. Of course I look at Wikipedia, any published reviews from when that car was new, I see what Honest John has to say, and I look for any road tests on UA-cam or even anyone owning and driving such a car. I particularly enjoy and appreciate your road tests, because you approach them having done good research, and because you quite comprehensively cover a car's mechanical makeup. I guess we'll never know what proportion of your viewers have the same motivation as I do! There's another point to perhaps consider, relating to the success of the Peugeot 504 video. Cars from the 1970's do seem consigned to antiquity by way of UK thinking, as they have almost all rusted away to nothing long ago. In other parts of the world however, road useable or easily restorable 1970's and 1980's cars are much more plentiful. In Australia on any given day I could look at the classifieds and see 3 or 4 roadgoing or nearly so 504's on the market, and I'm guessing that that's a lot more than you'd see in the UK. So another statistic which would be interesting to analyse would be where in the world videos on certain cars are watched. Cheers.
I value Hubnut drives and reviews for the same reason. Ian's insight, experience and his communication ability make the review more than just casual viewing, but also valuable to someone who really want to know about the experience. It's not just sterile statistics or music and silliness.
Ian: Thanks for all the entertainment you provide! I appreciate what you do! I started watching when you were working on the Invacar. The Lancia Aprilia has to be one of the most fascinating cars, really enjoyed that video. I have recently been making more effort to comment on videos, as comments are supposed to help the UA-cam algorithm.
I love the HubNotes, we get to hear about the err.. arguably sometimes mundane to some maybe but great for others like me but sharing very interesting things that are going on and that's a good thing. We get to know you better as a person and not just a YT creator. Cheers Ian.
I started watching the engine tinkering with 2CV. Just a interest in cars brought me here. I think your personality and the way you do things is what people like. That is the important part rather than the content itself.
Very interesting and thanks for sharing. I honestly cannot think of a single videoi have not enjoyed to some degree, on either channel.keep up the good work Ian!
The Lancia was one of the best videos I've seen you do, such a charming motor that many will not have seen before. 'Will it start' videos are a whole genre of their own, so if you find something buried in a Welsh farmyard somewhere, may prove a rich seam to mine.
Never been fussed what you earn, I watch your channels because I like them, if you make a fortune, good luck to you. The content should please your viewers, what you earn is not my business. Anyway, carry on and keep us happily subscribed
Thanks for showing income from videos, so many UA-camrs appear to keep this as some huge secret that nobody is allowed to know, good luck with future vids.... including this one
Love your videos. And actually like the tinkering videos. Love the videos on the "normal JOE cars" cause everyone else ignores these. These are the cars that most people drove and actually much more important than a zillion dollar sport car. And love that you have taken your interest and "job" and made it available to us and somehow made it interesting. All the best with the future on a professional and personal endeavors to you and Ms Hubnut and the Hublets as well ❤
Very interesting video, and I was fascinated to learn that the 3 wheel DS is the most viewed because that was the first HubNut video I watched. You’ll gather it sucked me into your universe. Personally I love the tinkering videos. Watching you and Miss HubNut struggle to do things gladdens my heart and makes me realise it isn’t just me!! Oh, and I do love Tuk.
Like the car reviews, like the tinkering videos, but will it start videos are my favourites. I love that every video is you (and Miss Hubnut too) being yourselves and there is no fakery or bs. Thank you for all the videos and keep up the good work. 🙂
Keep it varied and don't just try to do the money spinners, for a start I wouldn't have got into the channel if I hadn't searched for a video about a Visa Special, or 2CV maintenance tips. Appreciate the insight, hope it continues to keep you behind the wheel of much chod!
Hi Ian, please just keep doing what you are doing. You have brought us many features and cars that most of us would never see. You have shown us a lot of museums that have been brilliant. Places that most of us would never get to see. If you wanted big numbers all you need to do is jump on the BMW band wagon and start doing content with E46 M3 in the title. They will do 100k views all day long or anything where you can stick 2JZ in the title. Love your stuff, keep being you.
Tinkering can be great but I get frustrated when content makers don't get a car fixed and driving, but then go and buy another car, which also takes ages to fix and get running. I like to get closure on projects. Just my opinion, of course.
Interesting insight, shows that it's not all roses. Like everything, everybody thinks that everybody else's job is easy. I'm sure some people think UA-camrs only work 15 minutes a week. I wonder how much some viral channels earn if a million views is approx what you said. I like the tinkering videos and generally only watch the roadtests of cars that I'm interested in. I'd love to sit and watch them all but simply don't have the time.
As a beginner, i always appreciate the successful 'Tubers, sharing an insight into these things. It's similar in the motorcycle niche, bike reviews always do well.
I can relate to so much, although I'm a hobbyist YT creator, not a full-time one. My most watched video is how to fix a broken wing mirror that got 250K views (on a channel that just got to 4k subs 😆), and I video that I put a lot of blood, sweat and tears and I thought would do well was on estates and it only got 2.9K at time of writing. As I said, I don't depend on my videos for income, so I can make things I really like that no-one else likes (my economy runs come to mind) and not worry. Love your content in all its forms! Like someone else already said, keep being you because that's what keeps us hooked 👍
3:08 That was probably me. Been looking thru old vids. Went thru a proton phase. I'm going to go thru the whole NZ trip and invacar. Don't change but do what's best for you. I just love how genuine you are no presenter voice. Just your normal. Your very calming as said like having a mate in the garage. I love your trips and tours abroad and in UK. Just subscribed I thought I had. See that little memory jog you did.
I've a proton iswara parked at my other house in Malaysia, at the time of your video second hand car prices there were still ridiculous, and the thought of buying one for £50 was unimaginable.....£500 was cheap
I like the 'behind the scenes' feel to this channel. Very Interesting. I was under the impression that sucessful UA-cam channels earned a lot more than this. Thanks for telling it the way it really is. The amount of time and hard work which goes into filming and editing means you have to be very motivated and passionate to get anywhere.
This was extremely informative, as an absolute sewer tier channel nowhere close to monetization, I make my videos for fun (the filming and editing of the videos is what I really enioy, much like preferring to spanner on a car rather than driving it) This video reaffirmed me to just keep enjoying it and if monetization comes my way eventually, it'll be a nice brucey bonus and a little beer money in the hat! In the meantime I have a small group of people who give me lovely feedback and that adds to the fun 😊 Huge respect as always for making this your (more than full time) job. People are very quick to romanticise UA-cam but even at my lowly level, it's much harder than it looks! Cheers as always Ian!
I watch all your videos, I think a key factor in the view stats could be that the car review/test drives I'll watch more than once, whereas the tinkering videos (which I love) I'll watch just the once. How are the stats regarding car show/museum walk around? One of my favourites was the Citroen museum/collection. Keep up the good work and the variety of content. Absolutely love hub nut and hub notes channels ❤
I reckon a lot of your viewers and subscribers are captured by your mildly eccentric and thoroughly entertaining perspective and (meant in the nicest way) the occasional bit of calamity/jeapody - 'it's all gone a bit hubnut' - imagine you have access to all sorts of stats and data from the videos to inform, but I'm most drawn to things which are a bit outside your comfort zone - would love you to do an occasional hubnut review of something uncharacteristically exotic - I'm sure jayemm or another youtuber could assist! Roadtrips over a series of a few shorter vids are also very watchable too. Best of luck with everything you do but your integrity and groundedness is definately part of the appeal!
If the tinkering is just a booke changing a fan belt, it may not do so well, but if it is a series about a bloke returning an Invacar to the road after 14 years in a field, it's going to capture thousands of new subscribers. The moment when TWC started for the first time was one of the best HubNut videos. The Chemmy engine swap was the last great tinkering series that you've done. I think a lot of the road tests have been enjoyable, but it all depends on how interesting the car is. Personally I like the quirky small cars and older cars.
It always seems to be a very difficult way to earn money. I could never get past my personal opinion that no-one would be interested in what I have to say. Please keep up the great work, still really hoping for a video on Ricardo Engineering sometime, your documentaries are first rate - the VW Porsche collaboration was superb.
Don’t worry Ian … I’ve been watching you since the beginning and watched your ups and downs both in your personal life and involving all your cars . But for me that’s the unique appeal of your channel . Success is definitely not anymore just measured in financial dynamics . Build it and they shall come 👍😎😁
It's a good channel Ian. Tinkering I might watch but really it's the test drives that drew me in. It's just better than pictures and text in a magazine You drive the sort of vehicles I might aspire to own (except smart cars, very you through) Keep putting out the content
If I was a UA-cam content creator like yourself, I would greatly resent those producing reaction videos on the back of other UA-camrs' talent and hard work.
Honestly had no idea what UA-cam earns people, so I found this very interesting, must admit I thought it’d be a lot more than it actually is, but I think that’ll be the same for most of us fans! Now all you’ve gotta do is locate a Microlino to test drive … other than the 2C-EV & the Eive van that has been made, this is one of the first electric cars that I’ve thought “I’d LOVE to own that” Personally I love the tinkering videos 👌👍😁😁
I don't think I have seen any of your videos that have not engaged my interest. I actively seek out your videos, whether it's tinkering or museum visits, or pipe organs or festivals or TWC videos. It's all interesting and engaging. Just do you, Ian. It's a great channel.
Really enjoy what you do and keep it up, just a thought but a visit to "internal fire" museum might be a good video. The chap the runs it is a super guy and an excellent host and really knows his stuff and it is just a brilliant place to visit.
This is your living so I get the constant car reveal/tinkering/car selling/etc videos which I rarely watch however for many years I have really enjoyed your car reviews. Just my honest opinion.
Thanks for being honest about what UA-cam pays you for your content just keep making your tinkering videos area what keeps us subscribers happy especially when it goes all hub nut it makes us feel that some else besides me makes mistakes I do like you reviews on cars new cars are interesting but not so much EVs
I absolutely love what you do and the verity of content you provide. I don't mean to sound wrong but I'm not one of those people concerned about how much money you earn of your videos, we all know you never earn what you deserve from UA-cam, to us you are worth a lot more in every possible way. Keep up the good work,
Fascinating! Which of itself is perhaps a sad reflection of the scope of my interests this budget day. . The split of advertising vs sponsorship income has been revealing when discussed by other YT authors with the latter being vastly better renumerated and the 'Patreon' malarkey contributing less. Hey-ho. I'm now off to multi-task some scanning with watching a video about moving to the murkier depths of the Principality. :-)
Just keep being you, that’s what keeps us engaged 👍👏👍
We appreciate you being you, and not being a shouty channel with fake jeopardy and all that silly guff. Cheers Ian!
No fake jeopardy? You must be joking surely?
Like MacMaster. I had to unsub him, he did my bleedin' head in with his tripe. I'm no Evangelist, but he kept regurgitating the same rubbish.
What upsets me about this is that you see other UA-camrs who’s content is quite frankly rubbish , and they are living like millionaires, yet people like yourself and Carly , Steph and Matt and others have proper staple entertainment, educational , informative, sometimes hilarious and that’s what UA-cam thinks it’s worth , I quite often sit watching through past content and enjoy it as much now as when I first watched it, and two kids later , they sit and watch with me too , and thanks to miss hubnut my wife has found fellow female motoring enthusiasts in the social club , you all deserve so much more for your work
Only £1,600 for a video that's received over 1 million views is shocking. UA-cam is making an absolute fortune yet pays its content creators a pittance.
Sounds like business as usual for big business
On the other hand, without UA-cam, income would be zero. Short format pays way less.
It does depend on the country, the audience, the type of video. There are many variables deciding the payoff.
So buy enough shares to get on the board and change it.
@@iatsd Buy enough shares so that the windfall comes to you too. Much easier.
Think of it this way:
The car reviews are for everyone, especially the non-subscribers and casual viewers.
The tinkering is for your core subscribers and fans.
The mix of the two is what makes HubNut what it is. We all appreciate that you have to sometimes do what brings in the money, but the variety is very much appreciated. The first view of you and Miss HubNut fixing Giselle's number plate light where it broke again as you reinserted it is one of my recent highlights. The obvious frustration in your demeanour mixed with Miss HubNut's laugh was exactly the kind of thing we all love!
Precisely what I would say - you'll get a spike in watchers if you do something clickbait, but your core enthusiasts will get a lot more out of watching you screw-up an apparently simple solder-job, because we've all been there and can empathise.
I also enjoy the family outings to Welsh Wales, vicariously enjoying what I wish I'd had. The numbers will come, but it takes a lot of time and effort. Remember the parable about John & Zebedee. John laboured hard to cut his house into the rock in order to make a solid foundation. Zebedee built his house on sands and it was washed away in the first storm.
Very interesting insight, thanks. Really appreciate your transparency
Always interesting to peek behind the curtain on analytics. One thing people often overlook about UA-cam is that the platform has never paid creators a flat rate. Instead, different topics, video length, audience location, age, and gender can vary video profits massively. Like you mentioned, a video going viral with a million views in Malaysia will earn you next to nothing compared to a few hundred thousand views coming from the U.S. Add to this that videos on a subject such as new tech and computers will likely earn far more than a video about an old car, as there are more companies keen to put their adverts in front of a video about the latest iPhone.
I had a video about my old Suzuki Carry camper hit a million views in about a month, but most of those views came from India and the Philippines, and it earned just a few hundred pounds. On the other hand, a different video of mine reached the same number in the same time frame but pulled in around 6 grand(!), as 70% of the viewers were from the U.S.
The point about watch time is also critical, and often forgotten by people who don’t create UA-cam content. Views can mean almost nothing if you’re not keeping your audience engaged. High watch hours, combined with longer videos-40 minutes or more-can earn far more than a “viral” video that’s only a couple of minutes long. So when you combine it all, a tech channel (with high value to advertisers), a large American audience (meaning wealthier viewers), and a video podcast (boosting watch hours) could be set to earn huge revenue compared to most other creators on UA-cam.
I'll be honest, while UA-cam has its issues, I personally don’t think monetisation is one of them. The 45/55% revenue split (for those who don’t know, UA-cam keeps 55% of ad earnings and gives creators 45%) is one of, if not the best, in the business compared to platforms like Spotify, TikTok, and Twitch. Most importantly to me, there are no upfront costs. We pay nothing to host videos, and there are no fees for servers or domain names. From a business point of view it can be quite cheap to run a UA-cam channel.
This isn’t to defend UA-cam, but I think viewers and casual users often misunderstand a lot about earnings and analytics (not helped by the fact that UA-cam doesn’t exactly make it easy to understand!).
Thanks for writing all that out. I learned loads!
Congrats on the 6 grand! That's really cool.
Personally, tinkering and fleet updates.... for me, I think your USP is the down to earth, bloke next door, things going wrong, etc... it's non-threatening and we've all been there. Have to say though my favourite video is the A50. Onwards and upwards Ian.
Very good inside into a UA-camr. Not as easy as people think.
Your video that told me it's not 'all roses' was the one at your previous house with your ex-wife and two random strangers figured where you lived and popped in for a cup of tea. I found it chilling.
Variety is the spice of life. And we love the variety you provide.
Thank you for being yourself. And thanks to Carly for her contribution. Especially that cackle!
You and Ms Hubnut tinkering are brilliant, have me laughing out loud, keep it up.
You & Carly are awesome I really enjoy your videos. You both make me happy. Keep up the great work. It makes my day when you have a video showing. Thank you both so much.
One aspect of the road test videos that you don't mention, but which you must be aware of, is that they often feature cars that are unknown or at least unfamiliar to those of us who don't live in the UK or Europe. Personally, I particularly appreciate the HubNut take on these cars, especially the bits when you highlight the mundane features like wipers and turn signals. A kindred spirit. The tinkering videos often leave me with the same feelings as when I play mechanic with with my bikes, I can feel both your frustrations and your satisfactions. Again, a kindred spirit. Thank you for continuing despite the lack of million dollar revenues.
Edit: hoping some day you'll test a Scammell mechanical horse, one of the most idiosyncratically British vehicles.
I got that Green goddess in my recommended one hungover Sunday, probably about five years ago and binge watched a load of your videos. I've subbed to you ever since and even though lots and lots of channels have come and gone in my subs lists you've hung around.
Cars aren't really my passion, but your personable presenting style keeps me coming back. I dip in once in a while to see what you're up to. You're a bit like Truman... I've seen you go through a breakup, find a new partner, become engaged... what next? Are the cars really the stars of your channel anymore?
All the best to you and yours. Lee.
The Green Goddess video was also suggested to and thus introduced me to HubNut for the first time.
Very interesting, thanks Ian. As a soon-to-be retiree who very rashly answered my partner's question "You're not sitting around all day, what are you gonna do with yourself?", who said he was going to start a car-related channel, I'm very interested in your "behind the scenes" insights.
Your USP is surely you? Straightforward, enthusiastic, eclectic and just a little nerdy (as are most of us "broad church" car lovers)! Keep up the good work 😊
We stay because you and Ms HubNut run a really interesting and eclectic channel. Keep being exactly who you are guys!
I watch them all, and do appreciate all your hard work . Thanks.
This was *very* relatable. I have a small UA-cam channel. I chat about legal stuff. I try to get 3 or 4 videos up per week. But some days you are just so stuck for an idea. And then at other times you get those shower thoughts and two or three ideas will leap into your head. I think the trick with UA-cam is just do it because you enjoy it. Don't think about views or income. That will eventually happen organically. I'm lucky now that it. does provide a bit of regular income. But it is so hit or miss what gets views. I've done pre-planned videos that I'm very pleased with. They might get a few thousand views. Then I'l just do a spur of the moment ramble and they'll get hundreds of thousands of views.
I love watching the videos where you have access to a scrap yard. I admire your crazy ability to not only recognise an old car from looking at an almost rotted away example of it, but also the amount of other 'stuff' you know about it is astounding. Then you share all that stuff you know with us, the Hubnut army.
Your Morris Oxford MO drive is still hands down one of my favourite go too videos. It started my love with MO’s, still working towards one. Thanks for this ❤
Keep up the good work Ian. Dont let big greedy American corps get you down. You've a fun and engaging and more importantly honest, blokey style. Loved the aprilia vid.
Very interesting. Was always told it's £1 in a 1000 views. And the most important thing aside from enthusiasm, was audio quality, and being able to hear the presenter.
Been watching your videos since the XJ6 collection caper. I watch it again now and then. Keep up the good work!
Having watched you and your channel grow over the years this was very interesting- partly as you have inspired me to give it a go (I’m 3 weeks into it) a great look behind the scenes of UA-cam and what to expect- the advice about getting your excitement across rings true 100%
What's your channel?
@ hi it’s “do it yourself Dave”
@ youtube.com/@davidowen-jones146?si=xd2SrxbCZ_K6y_09
I do two main videos a week (only started about three weeks ago) bike restoration and car polishing / scratch removal ceramic coatings - if it’s got wheels and an engine I like to make them look as nice as I can
@davidowen-jones146 thanks I'll take a look: I should do more DIY, i tend to subscribe to the EAP method - Employ A Professional! I find it cuts out the bit where I mess up a job, and the ignominy of having to get someone to fix it 🙄
Thanks for the insight into the finances. Most people have a warped perspective of how much money is earned in your line of work.
Great money comes from sponsorships and having a few channels going. Good money comes from having 200k subs and 2-3 uploads a week!
I enjoy your tinkering videos but you do present excellent car reviews. First video of yours I watched was the Lada Riva, which I searched for as I learned to drive in my dad’s one in 1988/89.
I absolutely love the tinkering videos. Hope they don’t stop altogether but I would be prepared to lose them to keep your great channel.
They won't stop. I just need to regain my mojo a bit.
I subscribe to around 20 channels yours is the only one i will watch everything the others is a case of as long as it looks interesting. I think your a genuine straight forward family there's never any pretence false jeopardy or endless adverts for car vertical Holy drinks Beer52 etc etc. I think the tinkering gets less views as anyone who's not a hubnutter doesn't understand your way of doing things. Certain makes of car seem to get massive views Lancia being one but that car was awesome. Keep up the good work 👍
I feel like you should do more commercial vehicle videos as I particularly enjoy them and I think everyone else does, there's something about seeing a old lorry or bus you remember seeing as a kid!
Interesting to hear what the reality is with UA-cam. I do love the tinkering ones, but all your videos are entertaining and informative. 👍
I can understand the issue. I love the "warts and all" type tinkering videos by you, Ian, and by others on UA-cam. The reason why I like these videos is that my main hobby is tinkering with cars and bikes and I'm fortunate enough to have a very well equipped workshop and 55 years worth of experience.
However, what this means is that I really appreciate how difficult some of the jobs can be on both old and new cars, albeit for different reasons, but also just how much more difficult it would be if I had to video it and make it coherent and interesting for viewers.
I suspect that people who are not really interested in tinkering have no idea how tricky it can be to overcome all the problems and do a good job when you are also having to worry about camera angles, lighting, dialogue, sound quality etc, etc. It's difficult enough without any of that!
Richard
Hi Hubnut. I'm not surprised that the car reviews are your most watched videos. The reasons I watch them didn't seem to figure into your analysis, so here goes. I'm an old car guy with too many cars, as you know. When I see something interesting advertised for sale somewhere, I get online and research that make and model to see if owning it or another like it might be practicable. Of course I look at Wikipedia, any published reviews from when that car was new, I see what Honest John has to say, and I look for any road tests on UA-cam or even anyone owning and driving such a car. I particularly enjoy and appreciate your road tests, because you approach them having done good research, and because you quite comprehensively cover a car's mechanical makeup. I guess we'll never know what proportion of your viewers have the same motivation as I do! There's another point to perhaps consider, relating to the success of the Peugeot 504 video. Cars from the 1970's do seem consigned to antiquity by way of UK thinking, as they have almost all rusted away to nothing long ago. In other parts of the world however, road useable or easily restorable 1970's and 1980's cars are much more plentiful. In Australia on any given day I could look at the classifieds and see 3 or 4 roadgoing or nearly so 504's on the market, and I'm guessing that that's a lot more than you'd see in the UK. So another statistic which would be interesting to analyse would be where in the world videos on certain cars are watched. Cheers.
I value Hubnut drives and reviews for the same reason. Ian's insight, experience and his communication ability make the review more than just casual viewing, but also valuable to someone who really want to know about the experience.
It's not just sterile statistics or music and silliness.
interesting information - i do like the tinkering vids and the will it starts, but can now see the value you get from them
Ian: Thanks for all the entertainment you provide! I appreciate what you do!
I started watching when you were working on the Invacar. The Lancia Aprilia has to be one of the most fascinating cars, really enjoyed that video. I have recently been making more effort to comment on videos, as comments are supposed to help the UA-cam algorithm.
I enjoy the tinkering videos very much. And also your trips to the Netherlands. Carry on with the good work!
I love the HubNotes, we get to hear about the err.. arguably sometimes mundane to some maybe but great for others like me but sharing very interesting things that are going on and that's a good thing. We get to know you better as a person and not just a YT creator. Cheers Ian.
I started watching the engine tinkering with 2CV. Just a interest in cars brought me here. I think your personality and the way you do things is what people like. That is the important part rather than the content itself.
Very interesting and thanks for sharing. I honestly cannot think of a single videoi have not enjoyed to some degree, on either channel.keep up the good work Ian!
You and your Ms Hubnut are very entertaining so whatever you put out is to me watchable .
Absolutely brilliant video ian ❤👍for me your the best there is and never boring your content is amazing brilliant
The Lancia was one of the best videos I've seen you do, such a charming motor that many will not have seen before.
'Will it start' videos are a whole genre of their own, so if you find something buried in a Welsh farmyard somewhere, may prove a rich seam to mine.
Never been fussed what you earn, I watch your channels because I like them, if you make a fortune, good luck to you. The content should please your viewers, what you earn is not my business. Anyway, carry on and keep us happily subscribed
Thanks for showing income from videos, so many UA-camrs appear to keep this as some huge secret that nobody is allowed to know, good luck with future vids.... including this one
Keep going young man we love your style all the way down in New Zealand
Subscribed again, don't know why I became unsubscribed. Great honest down to earth content, thanks a mill.
Love your videos.
And actually like the tinkering videos. Love the videos on the "normal JOE cars" cause everyone else ignores these. These are the cars that most people drove and actually much more important than a zillion dollar sport car. And love that you have taken your interest and "job" and made it available to us and somehow made it interesting.
All the best with the future on a professional and personal endeavors to you and Ms Hubnut and the Hublets as well ❤
I’m one of the tinkering lovers! Much that I can relate to usually happens.
Very interesting video, and I was fascinated to learn that the 3 wheel DS is the most viewed because that was the first HubNut video I watched. You’ll gather it sucked me into your universe. Personally I love the tinkering videos. Watching you and Miss HubNut struggle to do things gladdens my heart and makes me realise it isn’t just me!! Oh, and I do love Tuk.
With me it’s quite simple: I am watching all of your videos on both channels. Always giving a thumbs up, sometimes I write a comment. This is my part…
Like the car reviews, like the tinkering videos, but will it start videos are my favourites. I love that every video is you (and Miss Hubnut too) being yourselves and there is no fakery or bs. Thank you for all the videos and keep up the good work. 🙂
All that hard work, but I look forward to your videos. And in joy. Just order next year calendar to help you out.
Keep it varied and don't just try to do the money spinners, for a start I wouldn't have got into the channel if I hadn't searched for a video about a Visa Special, or 2CV maintenance tips. Appreciate the insight, hope it continues to keep you behind the wheel of much chod!
Hi Ian, please just keep doing what you are doing. You have brought us many features and cars that most of us would never see. You have shown us a lot of museums that have been brilliant. Places that most of us would never get to see. If you wanted big numbers all you need to do is jump on the BMW band wagon and start doing content with E46 M3 in the title. They will do 100k views all day long or anything where you can stick 2JZ in the title. Love your stuff, keep being you.
Tinkering can be great but I get frustrated when content makers don't get a car fixed and driving, but then go and buy another car, which also takes ages to fix and get running. I like to get closure on projects. Just my opinion, of course.
And a valid one. I guess we're human and have much the same trouble as other car folk. Nothing is more exciting than the new project...
Interesting insight, shows that it's not all roses. Like everything, everybody thinks that everybody else's job is easy. I'm sure some people think UA-camrs only work 15 minutes a week. I wonder how much some viral channels earn if a million views is approx what you said. I like the tinkering videos and generally only watch the roadtests of cars that I'm interested in. I'd love to sit and watch them all but simply don't have the time.
As a beginner, i always appreciate the successful 'Tubers, sharing an insight into these things.
It's similar in the motorcycle niche, bike reviews always do well.
I can relate to so much, although I'm a hobbyist YT creator, not a full-time one. My most watched video is how to fix a broken wing mirror that got 250K views (on a channel that just got to 4k subs 😆), and I video that I put a lot of blood, sweat and tears and I thought would do well was on estates and it only got 2.9K at time of writing.
As I said, I don't depend on my videos for income, so I can make things I really like that no-one else likes (my economy runs come to mind) and not worry.
Love your content in all its forms! Like someone else already said, keep being you because that's what keeps us hooked 👍
3:08 That was probably me. Been looking thru old vids. Went thru a proton phase.
I'm going to go thru the whole NZ trip and invacar.
Don't change but do what's best for you. I just love how genuine you are no presenter voice. Just your normal. Your very calming as said like having a mate in the garage. I love your trips and tours abroad and in UK.
Just subscribed I thought I had. See that little memory jog you did.
Youre one of the great youtube characters...along with Col from guitaristas
I always wondered how people earn living from UA-cam. Thanks for sharing Ian 😊👍
I've a proton iswara parked at my other house in Malaysia, at the time of your video second hand car prices there were still ridiculous, and the thought of buying one for £50 was unimaginable.....£500 was cheap
I like the 'behind the scenes' feel to this channel. Very Interesting. I was under the impression that sucessful UA-cam channels earned a lot more than this. Thanks for telling it the way it really is. The amount of time and hard work which goes into filming and editing means you have to be very motivated and passionate to get anywhere.
This was extremely informative, as an absolute sewer tier channel nowhere close to monetization, I make my videos for fun (the filming and editing of the videos is what I really enioy, much like preferring to spanner on a car rather than driving it)
This video reaffirmed me to just keep enjoying it and if monetization comes my way eventually, it'll be a nice brucey bonus and a little beer money in the hat!
In the meantime I have a small group of people who give me lovely feedback and that adds to the fun 😊 Huge respect as always for making this your (more than full time) job. People are very quick to romanticise UA-cam but even at my lowly level, it's much harder than it looks!
Cheers as always Ian!
For fun is the very best reason. No channel makes it big without that part.
I watch all your videos, I think a key factor in the view stats could be that the car review/test drives I'll watch more than once, whereas the tinkering videos (which I love) I'll watch just the once. How are the stats regarding car show/museum walk around? One of my favourites was the Citroen museum/collection. Keep up the good work and the variety of content. Absolutely love hub nut and hub notes channels ❤
I reckon a lot of your viewers and subscribers are captured by your mildly eccentric and thoroughly entertaining perspective and (meant in the nicest way) the occasional bit of calamity/jeapody - 'it's all gone a bit hubnut' - imagine you have access to all sorts of stats and data from the videos to inform, but I'm most drawn to things which are a bit outside your comfort zone - would love you to do an occasional hubnut review of something uncharacteristically exotic - I'm sure jayemm or another youtuber could assist! Roadtrips over a series of a few shorter vids are also very watchable too. Best of luck with everything you do but your integrity and groundedness is definately part of the appeal!
If the tinkering is just a booke changing a fan belt, it may not do so well, but if it is a series about a bloke returning an Invacar to the road after 14 years in a field, it's going to capture thousands of new subscribers. The moment when TWC started for the first time was one of the best HubNut videos. The Chemmy engine swap was the last great tinkering series that you've done. I think a lot of the road tests have been enjoyable, but it all depends on how interesting the car is. Personally I like the quirky small cars and older cars.
I like your tinkering videos,i learn a lot from them 😊
More tinkering videos and definitely more collection capers videos ... always find them really interesting tempered with a bit of humour
I really loved the Lancia video. It was, for me, a really interesting car that I didn't know about.
Isn't it odd. I really don't like the car reviews but absolutely love the tinkering.
I just watched to bring you 0.003 cts! Love this content, btw!
Please don't stop the tinkering videos, but they are all entertaining
It always seems to be a very difficult way to earn money. I could never get past my personal opinion that no-one would be interested in what I have to say. Please keep up the great work, still really hoping for a video on Ricardo Engineering sometime, your documentaries are first rate - the VW Porsche collaboration was superb.
Oh that's a good call. Read a fascinating book about Ricardo a few years ago.
Don’t worry Ian … I’ve been watching you since the beginning and watched your ups and downs both in your personal life and involving all your cars . But for me that’s the unique appeal of your channel . Success is definitely not anymore just measured in financial dynamics . Build it and they shall come 👍😎😁
Carly's reactions when driving the Subaru, must surely be a source of potential views 😁
Tinkering for me Ian!! Keep up the good work mate
It's a good channel Ian. Tinkering I might watch but really it's the test drives that drew me in. It's just better than pictures and text in a magazine
You drive the sort of vehicles I might aspire to own (except smart cars, very you through)
Keep putting out the content
Best of luck with future content on the channel 👍👍👍
If I was a UA-cam content creator like yourself, I would greatly resent those producing reaction videos on the back of other UA-camrs' talent and hard work.
It is an annoyance.
Honestly had no idea what UA-cam earns people, so I found this very interesting, must admit I thought it’d be a lot more than it actually is, but I think that’ll be the same for most of us fans!
Now all you’ve gotta do is locate a Microlino to test drive … other than the 2C-EV & the Eive van that has been made, this is one of the first electric cars that I’ve thought “I’d LOVE to own that”
Personally I love the tinkering videos 👌👍😁😁
Love the content. Thanks for the finance insight. Shockingly low for the amount of views and effort. Keep up the great work?
I don't think I have seen any of your videos that have not engaged my interest. I actively seek out your videos, whether it's tinkering or museum visits, or pipe organs or festivals or TWC videos. It's all interesting and engaging. Just do you, Ian. It's a great channel.
The green Goddess video is how I found your channel. 😊
Really enjoy what you do and keep it up, just a thought but a visit to "internal fire" museum might be a good video. The chap the runs it is a super guy and an excellent host and really knows his stuff and it is just a brilliant place to visit.
We've been a few times. ua-cam.com/video/8h3hNDPKJTw/v-deo.htmlsi=KHp7b1ueeYXsXSzl
Loving the Ladderex shelving. Brilliant modular system.
Miss HubNut's pride and joy.
@@hubnotes she’s correct. Very collectable too. I have a few systems that suit my needs and they are fab to look at.
This is your living so I get the constant car reveal/tinkering/car selling/etc videos which I rarely watch however for many years I have really enjoyed your car reviews. Just my honest opinion.
Thanks for being honest about what UA-cam pays you for your content just keep making your tinkering videos area what keeps us subscribers happy especially when it goes all hub nut it makes us feel that some else besides me makes mistakes I do like you reviews on cars new cars are interesting but not so much EVs
You're the Taylor Swift of the Automotive Industry and I'm sure the money and subs will follow😉
Ha! She looks better in a sparkly outfit. Very talented.
A will it start, followed by a road test and some mild tinkering/improvement would be video perfection.
The jag collection from scotland was the first one I watched.
Same here, seen every video since that.
Mr. Hub Nut is definitely one of the best.
I absolutely love what you do and the verity of content you provide. I don't mean to sound wrong but I'm not one of those people concerned about how much money you earn of your videos, we all know you never earn what you deserve from UA-cam, to us you are worth a lot more in every possible way. Keep up the good work,
Fascinating! Which of itself is perhaps a sad reflection of the scope of my interests this budget day. . The split of advertising vs sponsorship income has been revealing when discussed by other YT authors with the latter being vastly better renumerated and the 'Patreon' malarkey contributing less.
Hey-ho. I'm now off to multi-task some scanning with watching a video about moving to the murkier depths of the Principality. :-)
this is highly interesting indeed... do a few more 1.1m videos.... best wishes mate,
More on the Welsh living would be great 😊
I loved the Berlingo exhaust video!
Great video. Very informative
another great video has always Ian and Carly miss/mrs hubnut and hublets and hubmutt 👍
I liked Mrs Hubnut... she helped remove an engine.
The Green Goddess video is why i subscribed. 😊
never ever thought of it as a replacement to magazine articles ..makes sense