How IKEA gets you to impulsively buy more

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  • Опубліковано 11 гру 2024

КОМЕНТАРІ • 1,7 тис.

  • @Vox
    @Vox  6 років тому +837

    Victor Gruen's early work was prolific. Some consider his indoor shopping mall the greatest building design of the 20th century. You can learn about the mall's history as a social space, and why Gruen ultimately turned against his grand vision in this video: ua-cam.com/video/oooVC3zfDc8/v-deo.html _Carlos W.

    • @madebyawosika2061
      @madebyawosika2061 6 років тому +8

      Now this is what you SHOULD be writing.

    • @mitchellbenham
      @mitchellbenham 6 років тому +1

      IKEA is an acronym, so it is spelt in all caps.

    • @Bill-zp2mt
      @Bill-zp2mt 6 років тому

      Do a video on credit cards, are they really good for us ?

    • @MrMANISHAHLAWAT
      @MrMANISHAHLAWAT 6 років тому +2

      Vox so complaining about retailers forcing to buy things and sponsoring credit cards of Amex... kind of double standards. 🙄

    • @AshArAis
      @AshArAis 6 років тому +1

      There's an aussie tv show called Gruen about current ads. It's good stuff

  • @TheSurvivalDude723
    @TheSurvivalDude723 4 роки тому +1169

    How to stick to shopping list while shopping at ikea:
    Step 1: Have a reason to go to ikea.
    Step 2: Be poor enough to only be able safely buy the items on your list.

  • @microbios8586
    @microbios8586 6 років тому +1040

    I have gone to IKEA countless times and bought absolutely nothing. IKEA is an inspirational art museum for the simple minded (me).

    • @habituallinestepper2883
      @habituallinestepper2883 6 років тому +111

      I wouldn't call you simple-minded. More like strong-willed.

    • @Liam-jy7yi
      @Liam-jy7yi 5 років тому +40

      This is me in every store, I look at all the things I can't afford and go "wow"

    • @Sarahbryson321
      @Sarahbryson321 4 роки тому +1

      Oh yes

    • @Freeink93
      @Freeink93 4 роки тому +29

      I always enter Ikea thinking it is a stroll trough a gallery at an art exhibition 😆
      I don't have money for forniture or museums so that's my solution! LoL

    • @sparksfilmss
      @sparksfilmss 4 роки тому +20

      for my friend's bday, we adventured through ikea, played hide and seek, and consumed meatballs. 10/10 quality experience

  • @tokekkk
    @tokekkk 6 років тому +3811

    My IKEA shopping lists:
    1. Meatballs

    • @doppled
      @doppled 6 років тому +64

      @@Johnsonsvideos meat

    • @PK-qs5xw
      @PK-qs5xw 6 років тому +21

      I only go there for their pink cakes

    • @joshuabalondo4454
      @joshuabalondo4454 5 років тому +10

      6.)Foot lettuce

    • @devin3537
      @devin3537 5 років тому +1

      @Joshua Balondo
      💀💀💀😂 brOoOoo

    • @devin3537
      @devin3537 5 років тому

      also same-

  • @funny-video-YouTube-channel
    @funny-video-YouTube-channel 6 років тому +1289

    IKEA stores are like a *labyrinth of shopping.*
    Sometimes I just went there as an adventure to discover the fastest way to the exit :-)

    • @olivekid100
      @olivekid100 6 років тому +10

      That's the problem its one way in and one way out

    • @SeanFerree
      @SeanFerree 6 років тому

      Lol. I hear ya

    • @fa1ruz
      @fa1ruz 6 років тому +14

      And i always lose at this game, by the end of every adventure my feet are aching

    • @达康书记-e7j
      @达康书记-e7j 6 років тому

      How old are you

    • @mskinner997
      @mskinner997 6 років тому +4

      I do the same, i like walking around and looking around then i have lunch and avoid the lower levels where the marketplace is

  • @reeceq
    @reeceq 6 років тому +2263

    **looks at four 79 cent ikea fake potted plants sitting in corner of room guiltily**

    • @wilsonofcanada
      @wilsonofcanada 6 років тому +64

      At least you do not have to water them

    • @frisk4520
      @frisk4520 6 років тому +58

      _Looks at the one dollar plain duck in the corner._

    • @docfabz
      @docfabz 6 років тому +7

      @@frisk4520 but how do you italicize?

    • @pinklillyflower4387
      @pinklillyflower4387 6 років тому

      Same!

    • @n.arin.a
      @n.arin.a 6 років тому

      reece q ME RN 😂😂😂

  • @BayardoRugama
    @BayardoRugama 6 років тому +1420

    Yesterday I went into target to get trash bags I went in got the bags and checked out. I’m a level 500 shopper; these tricks don’t work on me. I’m like a ninja.

    • @CorporateShill
      @CorporateShill 6 років тому +36

      Bayardo A Rugama
      What a waste of gas and air quality

    • @hotinmybags
      @hotinmybags 6 років тому +43

      No you’re a straight male, you ain’t special

    • @KafshakTashtak
      @KafshakTashtak 6 років тому +16

      My cousin and I got only eggs from Costco and went home.

    • @afifkhaja
      @afifkhaja 5 років тому +2

      Dude that is amazing! If I went to target to get trash bags I would buy a Kit Kat no matter what

    • @brid5970
      @brid5970 4 роки тому +6

      Sounds sinister.....next you were off to Home Depot for a shovel and several rolls of duct tape. 😂😂

  • @Ali-lm7uw
    @Ali-lm7uw 6 років тому +1005

    In short: For the customers to exit out of the store, they have to go through the whole of the store.

    • @mikrofonlarkralarnacevapla1838
      @mikrofonlarkralarnacevapla1838 6 років тому +4

      And mostly not to issue a revisiting for soon decission attentionally and emotionally.. tiring, confusing (I think..) at the end though..

    • @Ali-lm7uw
      @Ali-lm7uw 6 років тому +8

      @@mikrofonlarkralarnacevapla1838 I did not get you.

    • @mikrofonlarkralarnacevapla1838
      @mikrofonlarkralarnacevapla1838 6 років тому +13

      @@Ali-lm7uw
      I mean they'd just be reluctant to get to that place again.. because of almost being forced to visit parts of the store they did not need to or whis of or ready for.. just for at least we have chronometers in our brains that operate and loss of time is a negative point in these type of issues along with useless effort!

    • @Ali-lm7uw
      @Ali-lm7uw 6 років тому +8

      Yeah, also the fact that you have already seen the store A-Z makes it boring to visit again.

    • @lowkey_babe77
      @lowkey_babe77 6 років тому +12

      Or you enter through the exit, grab the flat packs you need, go to the checkout, pay & bounce✌🏾

  • @mediocrebanters
    @mediocrebanters 6 років тому +427

    It's easier to stick to a shopping list when you're poor or low on money.

    • @1LIFEtoWIN
      @1LIFEtoWIN 6 років тому +2

      B. M. Truth

    • @wilsonofcanada
      @wilsonofcanada 6 років тому +2

      Too tempting; must get that American Express

  • @lillyie
    @lillyie 6 років тому +3473

    IKEA is the place where even if you buy a map, you have to assemble it

    • @epiphany55
      @epiphany55 6 років тому +130

      Yeh I thought it was a bit much when I sat down for some meatballs and they served me a tub of raw mince with cooking instructions.

    • @addaccount9246
      @addaccount9246 6 років тому +19

      Map not included

    • @mikoparolanto
      @mikoparolanto 6 років тому +17

      Capitalism is all about extracting as much wealth from consumers and workers as possible. Middle class people buying stuff from Ikea though is probably one of the most benign manifestations of capitalist waste in society. Our healthcare and housing for profit system are the ones that affect the masses the most.

    • @bcmly
      @bcmly 6 років тому +19

      @@mikoparolanto this is a joke right

    • @MrGamelover23
      @MrGamelover23 6 років тому +5

      @@bcmly How is it a joke?

  • @kyleolson8977
    @kyleolson8977 6 років тому +693

    "It probably wasn't ... a plate of meatballs"
    Apparently, you haven't met my family.

    • @worrywirt
      @worrywirt 6 років тому +13

      Kyle Olson right? and the hot dogs 😋

    • @dominadors4795
      @dominadors4795 6 років тому +24

      HAHA me and my friend go for a day out with the express intention of getting meatballs!

    • @MICHGO1
      @MICHGO1 6 років тому +5

      THE ONLY THING I'VE EVER BOUGHT THERE.

    • @alicewyan
      @alicewyan 6 років тому +10

      Half the fun of an Ikea trip is the café!

    • @aidanwansbrough7495
      @aidanwansbrough7495 6 років тому +12

      Kyle Olson Agreed!! The plate of meatballs is at least 50% of the reason my family goes!!

  • @Diogatos
    @Diogatos 6 років тому +93

    I'm studying Persuasive Design and the example that my teacher gave for the 7 principles of PD was IKEA, because they actually adopt all of them. This was very interesting

  • @robertthomson1587
    @robertthomson1587 3 роки тому +21

    I was at IKEA a few weeks ago. It was my first time in one of their shops. My initial reaction was how dangerous the layout would be were there a need for a swift evacuation of customers.

  • @awesometv1472
    @awesometv1472 6 років тому +3020

    I don't buy things which are not necessary cause I'm broke!😅

    • @gaspermedved5803
      @gaspermedved5803 6 років тому +22

      same

    • @Jeff-bd4gg
      @Jeff-bd4gg 6 років тому +83

      Most broke people are broke because they buy things that are not necessary.

    • @gaspermedved5803
      @gaspermedved5803 6 років тому +7

      @@Jeff-bd4gg because farm equipment isnt necveseary right

    • @vik8126
      @vik8126 6 років тому

      That's probably a lie

    • @gaspermedved5803
      @gaspermedved5803 6 років тому +3

      @@vik8126 thats your problem i spend money on chicken food and clearly you dont understand

  • @idontwanttopickone
    @idontwanttopickone 6 років тому +103

    And this is why everyone feels exhausted visiting IKEA.

  • @nirui.o
    @nirui.o 6 років тому +281

    The problem is easy to resolve: You make your shopping list along with a spending limit.
    If you have shopped everything you need and there are still money left, then walk another round to buy anything else you might like to buy until you have reached the spend list.
    This satisfied my mental requirement every single time.

    • @rollercoaster24
      @rollercoaster24 6 років тому +11

      Or check online, and just bring cash.

    • @dubious6718
      @dubious6718 6 років тому +9

      I have the Ikea app, so I make a list of what I need and I only buy what I have on the list and sometimes I skip things on the list, but I don't buy more, I might add items to the list while picking items, but that will be for next time, so I can find out if I really need that item

    • @angelmonroy3012
      @angelmonroy3012 6 років тому +1

      Or just bring cash

    • @dgrant5968
      @dgrant5968 6 років тому +11

      Rui Ni it’s easy for me cause I’m broke

    • @JohnSmith-294
      @JohnSmith-294 6 років тому +3

      Not easy in the us , were tax isn't shown in most places

  • @KyrosX27
    @KyrosX27 6 років тому +234

    ha ha, joke's on you! I make sure I leave my wallet every time I go to Ikea!
    *stands outside Ikea with a sign: will assemble for food*

    • @joshua123838
      @joshua123838 6 років тому +11

      That ain’t a bad idea, setup a will assemble for $$$ stand outside the store, if they don’t like it turn it into a girls scout stand and switch signs when they’re not looking

  • @Austinatan
    @Austinatan 6 років тому +850

    It's probably the fact that you have been stuck in the IKEA for 3 weeks and has eaten nothing but sofas.

  • @crzmicky
    @crzmicky 6 років тому +65

    How is it so hard to stick to a shopping list
    *Looks at empty bank account*
    It’s pretty easy actually

  • @Jkdabomb10A
    @Jkdabomb10A 6 років тому +638

    Interesting video as usual Vox, but the irony of needing the American Express Pay It Plan It sponsor is not lost on me.

    • @yayyay1235
      @yayyay1235 6 років тому +11

      Jkdabomb10A oh my god I wasn’t alone

    • @uniqhnd23
      @uniqhnd23 6 років тому +2

      I don't get it

    • @wavedash-
      @wavedash- 6 років тому +11

      Is misusing irony a form of irony in and of itself?

    • @uniqhnd23
      @uniqhnd23 6 років тому

      @@wavedash- Damn

    • @benbusick8401
      @benbusick8401 6 років тому

      i got that one too and i was a bit shook

  • @nognit
    @nognit 6 років тому +22

    I remember going to IKEA for the first time alone.
    First time I went to IKEA, I looked for the exit and never found it.
    After about 10 minutes of coming back to the art section, i started wondering if I was going mad or why no one looked as lost as I was.

  • @fodidodearranjarnick
    @fodidodearranjarnick 6 років тому +502

    "Presented by American Express". Now that's ironic.

    • @SeanFerree
      @SeanFerree 6 років тому +1

      Very

    • @udcaps
      @udcaps 6 років тому +1

      and... it wouldnt have been possible without man. GTFOH

  • @megukoo1
    @megukoo1 6 років тому +149

    you can't get me to buy anything if i have no money

    • @iJay2000
      @iJay2000 6 років тому +3

      "Sponsored by American Express"

  • @Zizzily
    @Zizzily 6 років тому +291

    Aroused and excited customers? Oh my!

  • @RitvikPlayz_09
    @RitvikPlayz_09 9 місяців тому +1

    Absolutely true, I once went to my local IKEA, We only went for taking a look, we left with some stuffed animals, a plant pot, a Ceramic Cup, s as a some food at the end of the place, That’s one of my many reasons I Love IKEA

  • @JosephMFaulkner
    @JosephMFaulkner 6 років тому +394

    IKEA: I Kan't Escape, Aaagh!

    • @tayirnull1567
      @tayirnull1567 6 років тому +5

      Joseph Faulkner LOL 😂😂😂 good one. This is what IKEA stands for.

    • @ISHOWSPEEDG
      @ISHOWSPEEDG 6 років тому +2

      Hahaha I’m laughing

    • @jonaslaww
      @jonaslaww 6 років тому +9

      Push this man to the top

    • @melodym.9845
      @melodym.9845 6 років тому

      Loliloool

    • @firenationfiles2063
      @firenationfiles2063 6 років тому +3

      *Mission:* Follow the arrows to complete the adventure.

  • @Fusiongearz
    @Fusiongearz 6 років тому +4

    I love how the sponsor message at the end is dramatically clearer and easier to listen to than the entire voice-over for this video!

  • @Lrix
    @Lrix 6 років тому +28

    "Think about the last time you went to IKEA"
    "ok, never, now what."

  • @rea8585
    @rea8585 6 років тому +75

    Another trick shops often use is to actually use a certain fragrance that smells appealing to you (like meatballs) just to trigger hunger in you. The disturbing thing is that it is not the actual food that smells good, it is the fragrance!
    My tricks are to never go to a shop hungry because then I will buy everything I see, and to not look around when you are going from one item on the list to another (if you are crossing the shop). They are so good at distracting you!

    • @tayirnull1567
      @tayirnull1567 6 років тому

      Quick Fix - Thought Provoking Videos Resist that urge to not buy any food, even though the smell is so strong and delicious.

    • @anonmouse6337
      @anonmouse6337 6 років тому

      Just bring a sandwich or something with you when you go out. Duh.

    • @Fusiongearz
      @Fusiongearz 6 років тому

      Sounds like good advice until you actually try it and see how the logic fails. When hungry and going grocery shopping you will probably have more impulse purchases. On the other hand, going grocery shopping when you aren't hungry and still full does the opposite of shopping hungry. The result is less food purchased because you were full and then you realize that you didn't buy enough food.

    • @anonmouse6337
      @anonmouse6337 6 років тому +2

      @[PANTY-DROPPER] THE-TETRA-PRO-GAMER If you don't know the baseline amount of food you need when you go grocery shopping, you've pretty much failed as an adult lol.

    • @k2rich905
      @k2rich905 6 років тому +4

      @@anonmouse6337 who tf casually caries a sandwich on them

  • @monanegi8244
    @monanegi8244 4 роки тому +30

    Ikea gives me feelings of excitement, happiness, anxiety, self-loathing and guilt all at the same time🤯

  • @brandonmartin-moore5302
    @brandonmartin-moore5302 6 років тому +145

    IKEA are very good at getting you to buy a lot of little cheap things, as well as the big expensive thing you've gone for.

    • @Zaza-ho5yy
      @Zaza-ho5yy 6 років тому +9

      And those cheap stuff adds up

    • @danielhsu2911
      @danielhsu2911 6 років тому +2

      but those cheap things are really good... I love the simplicity of them!

  • @willasn9080
    @willasn9080 6 років тому +12

    I don't like Shopping that much, but i LOVE Ikea so much. What is more Beautiful than making your home more Beautiful?

    • @MichaLebdaWyborny
      @MichaLebdaWyborny 3 роки тому

      Ah yeah, it's so much more beautiful when it's much, much more beautiful

  • @525Lines
    @525Lines 6 років тому +57

    Like how a grocery store had the deli section at the entrance. And keep stuff weirdly spread out to get you going down as many aisles as possible.

    • @Cinemaphile7783
      @Cinemaphile7783 6 років тому +13

      Milk, bread and eggs are farthest from exit. That's deliberate.

    • @525Lines
      @525Lines 6 років тому +7

      @@Cinemaphile7783 Cooking oils are in one aisle and all the other cooking ingredients are in another. Don't even get me started on how distributors pay for better displays, leading to like items not kept together.

    • @kn00tcn
      @kn00tcn 5 років тому

      i've only seen walmart with an entrance deli, others have it in the back

  • @MrPolandball
    @MrPolandball 6 років тому +52

    The only thing I remember in IKEA is a restaurant that serves meatballs and a small grocery store that sells cinnamon rolls.

  • @shak8791
    @shak8791 6 років тому +39

    I went to IKEA for meatballs and that's exactly what I left with.....and a couch.

  • @Multilipstik
    @Multilipstik 6 років тому +29

    Oh I remember how annoyed I was as a child when my mom said “oh let’s pop in the store ‘cause we’re low on bread” and then we got stuck there for hour buying groceries... 🙈🙈

  • @jayhiryu2139
    @jayhiryu2139 6 років тому +608

    You all tell me this after I just spent 700 dollars on them yesterday LMFAO irony

    • @particlerelativity
      @particlerelativity 6 років тому

      Strider Hiryu hiryu toriyama?

    • @FrancescaPessarelli
      @FrancescaPessarelli 6 років тому +1

      literally same

    • @littlebuch
      @littlebuch 6 років тому +1

      I spent around 7k.... Even tho it was for a kitchen, i didnt buy anything else.

    • @BLUEJAYMusic1994
      @BLUEJAYMusic1994 6 років тому

      SAMEEEE xD

    • @tinab3001
      @tinab3001 6 років тому +13

      where's the irony? I think you mean a coincidence.

  • @aidanwansbrough7495
    @aidanwansbrough7495 6 років тому +2

    I've always enjoyed going to IKEA, because it's just so different to other shops - there is definitely a huge amount of attention to detail in layout and design!

  • @WiseAilbhean
    @WiseAilbhean 6 років тому +43

    I actually tend to visit stores with nothing in mind except, “let me walk around get ideas and see what I may need or use”. 95% of the time I leave with... nothing. Go figure.

    • @therightside31
      @therightside31 6 років тому +3

      I’m literally going to do that right now 😂

  • @Kibaoftheleaves
    @Kibaoftheleaves 6 років тому +127

    Watching this makes me feel like they're treating us like cattle. I'm deeply uncomfortable.

  • @wyng4247
    @wyng4247 6 років тому +40

    Just use cash when buying. that way you are limited to buying what exactly on your shopping list and hopefully not to impulse purchase.

    • @helloolleh3668
      @helloolleh3668 6 років тому +1

      That's actually a really smart idea

  • @MarkWTK
    @MarkWTK 6 років тому +117

    well, girls in my country go to ikea, to sit on the shelves and take selfies

    • @sangeetanaidu8066
      @sangeetanaidu8066 4 роки тому +1

      @@05videos6 hol up India has IKEA?

    • @swagata2
      @swagata2 3 роки тому

      @@05videos6 hold on I was going to comment the same thing 😭✋

  • @noboilfrog9431
    @noboilfrog9431 6 років тому +17

    I never thought I had problems with claustrophobia until I visited IKEA, it may induce most people to shop until they find the exit, I just wanted the exit and to never return.

  • @vigilantcosmicpenguin8721
    @vigilantcosmicpenguin8721 6 років тому +17

    This is definitely true. The other day, I went to IKEA for some meatballs, and I ended up remodeling my living room.

  • @rongdong3244
    @rongdong3244 6 років тому +51

    Who immediately heard his Dutch accent (Richard La Graauw, the bald guy) and thought, he's definitely Dutch.

    • @NotFlappy12
      @NotFlappy12 6 років тому +9

      I hear his *Dutch* accent and immediately thought "this guy must be from Zimbabwe"

    • @davidb5205
      @davidb5205 6 років тому +2

      Really? I thought he was Chinese. La Graauw is very common Chinese name.

    • @lili16k
      @lili16k 6 років тому

      Am I the only one who thinks it sounds soo sexy!?

    • @rongdong3244
      @rongdong3244 6 років тому +4

      You will never ever meet a Dutch person who actually likes his Dutch accent while speaking English.

    • @lili16k
      @lili16k 6 років тому +2

      @@rongdong3244 hahaha, I know that feeling, I'm German and I think German accents are THE WORST, I cringe every time hearing it, but his accent I think sounds really nice 😄

  • @ethantran1395
    @ethantran1395 6 років тому +1

    You know what I do at IKEA? I steal as many pencils as I can without getting caught.

  • @TheHitcher30
    @TheHitcher30 6 років тому +172

    I go to IKEA for the meatballs, doesn't everyone?

    • @captaintomato7523
      @captaintomato7523 6 років тому +8

      Nope, I don't. I always eat high quality food.

    • @tomhetterscheid4244
      @tomhetterscheid4244 6 років тому +9

      @@captaintomato7523 like tomatoes

    • @TheHitcher30
      @TheHitcher30 6 років тому +8

      @@captaintomato7523 the American ones must be worse than the European

    • @areasevenpro
      @areasevenpro 6 років тому +19

      Meatballs and lingonberry juice - the lifeblood of every IKEA branch.

    • @dubious6718
      @dubious6718 6 років тому +3

      High quality, like McDonalds?

  • @zorayzair0968
    @zorayzair0968 4 роки тому +1

    The 1000 people that disliked the video are probably shopping ADDICTS.

  • @liby767
    @liby767 6 років тому +34

    I only go to IKEA for their vanilla ice cream candles 😂 they smell so good

    • @martinc.720
      @martinc.720 6 років тому

      Eliza Peek and that’s funny because....???

    • @crisuwu7711
      @crisuwu7711 5 років тому +2

      @@martinc.720 its funny because she just go there for vanilla ice cream candles o.n.l.y

  • @Marie-Annelise
    @Marie-Annelise 4 роки тому +1

    As someone who works there, if you're nice to me I'll always tell you all the shortcuts! If you're rude and demand the quickest way to get to "x," I'll just tell you to follow the main path until you get there :)

  • @nahom2223
    @nahom2223 6 років тому +18

    My mans green phased through the shelf at 2:27

    • @aarn4v
      @aarn4v 4 роки тому +1

      He know the secret doors

  • @christopherkelley3185
    @christopherkelley3185 6 років тому

    IKEA is also sequenced to go through the cycle of life. Dorm room > first apartment > first house > children’s furniture > then you take a break to eat before go down and get the smaller things in kitchen, bedding, bathroom, and little filler things. Then there is warehouse and checkout. So even if you skip through the cycles you still have to go downstairs and run through everything else. It is almost inescapable.

  • @klnfra001
    @klnfra001 6 років тому +8

    This might work for Ikea, and I've noticed it in our local variations in South Africa, but I'd avoid like the plague any grocery store with this layout.

  • @Muis83
    @Muis83 6 років тому

    The customer journey is much more sophisticated than stated in this clip. We connect to emotions means when you make a buying decision you temporarily get the thinking capacity of a 15 year old and we can sell you anything. The small items are at the end of the store. We make you pick your own products and make you wait in line so you get the feeling your not paying to much. (there is never to much personal at the end). But to alter your emotion and give it a happy ending memory, you can buy some cheap food and drinks after paying for your stuf. And those are still the obvious things. If you really want to explain the customer journey from an Ikea, 5 minutes wont be sufficient.

  • @KMR136
    @KMR136 6 років тому +174

    Tell us something we don’t already know Vox hahaha

  • @YourlocalRoadGeek
    @YourlocalRoadGeek 3 роки тому +1

    Its one of those places where you think "Do I need it? No. But do I want it? Yes ."

  • @tanvikejriwal1
    @tanvikejriwal1 6 років тому +11

    I tend to put a lot of stuff in my cart implusively but, one way in which I prevent impluse purchases is by looking at my cart and thinking 'do I need all these things?' once before lining up for the cashier. I always take so much stuff out at the end. 😂😂

  • @diegolafontaine7347
    @diegolafontaine7347 4 роки тому +2

    Interestingly in Hong Kong, due to the heat at times in the year, people spend their whole weekends (or at least almost a full afternoon) at IKEA because of their air con, and that it takes years to get around, that too.

  • @RobbySauce
    @RobbySauce 6 років тому +14

    I once made a facebook event where we all played hide and go seek in an ikea... didn't go so well...

  • @Antphoneigh
    @Antphoneigh 4 роки тому

    Finding shortcuts in IKEA is such an invaluable skill.

  • @Rudster14
    @Rudster14 6 років тому +28

    That's what I really hate about Ikea. The only time I went I wanted one thing and instead of being able to get it and go, I had to go through the entire maze which was a big waste of my time.

    • @modgal
      @modgal 6 років тому +3

      Yeah it's quite annoying, even with the shortcuts. The only time it's quick is when the item is in the market hall / self service area coz that's right before the checkouts.

  • @cykablyat114
    @cykablyat114 2 роки тому

    I dont care about impulse buying i just love that retail stores still exist online shopping feels so lifeless when i find a store that has an amazing retail space it makes me feel actually happy to be there and buy the products

  • @Lastochkad
    @Lastochkad 6 років тому +6

    I don’t go to ikea anymore, I guess it’s a phase everyone goes through in life, mine is over and I’m happy 😊

    • @wilsonofcanada
      @wilsonofcanada 6 років тому +2

      Maybe because you have bought all you need and usually the furniture last for quite long

  • @adrienneclarke3953
    @adrienneclarke3953 6 років тому +1

    When I had no money, I would spend a fun two hours filling my trolley with purchases and then at the end put it back. I still got the buzz of the initial 'buy' and as i was putting it back realised how i didnt need it. It was fun

    • @em84c
      @em84c 3 роки тому +1

      I do that when online shopping but not irl

  • @abhaysikarwar6143
    @abhaysikarwar6143 6 років тому +57

    When you're broke af.. you stick to the list!😅

  • @adelehare8495
    @adelehare8495 4 роки тому

    I have never been to an IKEA and this video just made it all the more enticing to me

  • @IHarryPotter7
    @IHarryPotter7 6 років тому +4

    Actually my last trip to Ikea was pretty successful. I kept my head down and bought only what I needed. I was even able to keep my mum in check. She picked up a bunch of things we didn't need and i'd secretly put them back when she wasn't looking. :D I probably looked very strange, though. The whole way throught the store I was mumbling to myself "they're manipulating you they're manipulating you, be strong be strong, they're the devil they're the devil," and such. ha ha!!

  • @arcticwulf5796
    @arcticwulf5796 6 років тому +1

    The early versions of the IKEA maze had a minotaur to drive sales of items that could be used as improvised weapons. During those times standing lamps and knives were the most common impulse purchases.

  • @rithwicks
    @rithwicks 6 років тому +89

    They build something you'd get lost in !!!

    • @rithwicks
      @rithwicks 6 років тому

      @Amelia Carneiro Zhu at least you will have company 😂

    • @daf676
      @daf676 6 років тому

      Iluminati confirmed

  • @bossnian5615
    @bossnian5615 6 років тому +1

    We would like more videos like these! They guide us by providing perspective in influential parts of our daily lives

  • @Raiyanx
    @Raiyanx 6 років тому +29

    Ikea maze-like pattern doesn’t work on me, I go there almost everyday that I’ve memorized all the shortcuts and staff passages.

  • @dedhampster4730
    @dedhampster4730 6 років тому

    I wish Ikea had more traditional items too like modern/mission style or modern/county chic. Id shop there more. But Their layout is ingenious and I always get something awesome that I didn't know I wanted until I saw it. I got a microwave plate cover and an cleverly designed minimal LED posable light for my art table. They weren't on my list but made my life and hobbies more efficient!

  • @PhoebeHB
    @PhoebeHB 6 років тому +3

    This is interesting cause I'd say IKEA is the only store where I don't impulse buy - in fact, it's probably the only shop I can go to and not buy anything at all and still feel pretty satisfied with my trip

  •  6 років тому +1

    My shopping list is never meant to be definitive. It is there to remind me of the must-buy things.

  • @iibigfoot1242
    @iibigfoot1242 6 років тому +30

    Very interesting video! I’ve always wondered about this. Thanks VOX!

  • @naveendas9173
    @naveendas9173 4 роки тому

    Ikea promotes minimalism in its design and designs it’s store in such a way that people end up buying more than they need.

  • @robbob5258
    @robbob5258 4 роки тому +7

    You make a list and go to the store
    But when you’re inside, you’re buying more
    Unplanned buying galore
    Your list of items becomes a bore

  • @ronlight7013
    @ronlight7013 6 років тому

    If people like shopping for shopping's sake, what's wrong with a little impulse buying? That may be the reason (essentially, "entertainment") I took to the store in the first place. Two anecdotes: Last time I visited Ikea I bought absolutely nothing! Couldn't find a thing I wanted/liked. In contrast, some 20 years ago a friend invited me (a seasoned Ikea shopper) to help him furnish his new office and apartment benefit of an Ikea shopping spree. The closest Ikea was some 400 miles away, so over about a day-and-a-half we rented a van, drove to the store, filled it with furniture and then drove back home to unload. Probably the most intriguing part of this story is that over one 24-hour time period we were inside that store every single minute it was open for business doing our browsing, shopping and eating! Thank god for the meatballs!

  • @Robert_St-Preux
    @Robert_St-Preux 6 років тому +32

    How to avoid buying things you didn't come in for........and at the end is a credit card pitch that you didn't click this video for.

    • @markdonner6470
      @markdonner6470 6 років тому

      Its buying things you don't need actually and that pitchin a way is our price for watching that video which is also voluntary.

  • @isryn
    @isryn 6 років тому

    Can we appreciate how clean and good looking everything always looks and smells in IKEA?

  • @braden6917
    @braden6917 6 років тому +15

    Am I the only one who goes to Ikea for the meatballs?

  • @TheRealDealKhaleel
    @TheRealDealKhaleel 6 років тому

    IT ALL MAKES SENSE NOW 😱😱

  • @kittenpawsbb
    @kittenpawsbb 6 років тому +9

    Dollar Tree is my shopping vice. 🧤🎨🎁👀💸

  • @yesipan
    @yesipan 6 років тому

    I can vouch for this. I went from never having been to Ikea to buying every single piece of furniture I own from Ikea in a week.

  • @JoeChalk
    @JoeChalk 6 років тому +16

    Blah blah blah, you can’t stop me from eating ikea Swedish meatballs 😍

    • @Fusiongearz
      @Fusiongearz 6 років тому +1

      yeah man those Swede balls are great in our mouths! :D

  • @sharong3061
    @sharong3061 5 років тому +1

    AFTER WATCHING THIS VIDEO, I DEFINITELY WON'T BE FOOLED BY YOUR TRICKS, RETAILER.

  • @Sealdrop
    @Sealdrop 6 років тому +8

    duh?

  • @Nacho34th
    @Nacho34th 2 роки тому +1

    I once spent 2 hours in an IKEA looking for one item. The workers could not direct me to where it was and neither could the little kiosks. I ended up going to a different one out of frustration, found it in 10 minutes. So that comment on "catering to both" made me laugh harder than it should have.

  • @kkfoto
    @kkfoto 6 років тому +5

    1:35 When I'm excited and aroused I don't go shopping

  • @jeffshen7058
    @jeffshen7058 6 років тому

    Ikea just makes me feel good though. It feels like home. I voluntarily and intentionally go through the longest path just because their exhibits are so nice to see.

  • @cisco4374
    @cisco4374 6 років тому +13

    It’s not hard if you’re broke, just tempting

  • @elonwong
    @elonwong 6 років тому +2

    Every time I went to Ikea for just 4 some meatballs, but everysingle time I come with with some kind of a lighting device/phone stand and other product.
    Ikea, you got me~

  • @monvia88
    @monvia88 6 років тому +84

    i have no self control in any stores lmao. so i’m not sure if the problem are the stores, or me.

    • @Dr.itachi28
      @Dr.itachi28 6 років тому +1

      Monica lmaoo

    • @madebyawosika2061
      @madebyawosika2061 6 років тому

      Defintely the stores

    • @classified150
      @classified150 6 років тому +6

      Or both
      Or neither

    • @gerardo49078
      @gerardo49078 6 років тому

      Well, considering you have no self control, the problem could probably be yours, Monica. Although the stores could be involved to a certain extent.

    • @oldfag_adventures
      @oldfag_adventures 6 років тому +1

      the problem is capitalism

  • @jibrankabani4774
    @jibrankabani4774 6 років тому

    Thanks for the additional links. Vox always got the coolest stuff

  • @alessandrocwilliam
    @alessandrocwilliam 6 років тому +53

    I was at the European Ikea just yesterday and even though it was not a weekend (weekends are full of people) there were quite a few people. In this video it doesn't seem that the American IKEA has as many visits as in Europe, am I wrong?

    • @succulentdorito
      @succulentdorito 6 років тому +26

      AX System honestly, I’d say no. Even in Canada, we don’t have too many Ikeas. However, when they first came here it was a huge craze and everyone was lining up for them, but now it’s kind of just a regular store only for some people. I personally don’t like it because it’s way too big (it’s a literal maze) and it’s so easy to get lost, it aggravates me just trying to find something.

    • @transitxan2253
      @transitxan2253 6 років тому +33

      AX System The IKEAs in my area get a really good amount of customers. They probably filmed this when it was closed I’m guessing.

    • @togi1010
      @togi1010 6 років тому +11

      Which working adult has time to go to IKEA for hour long shopping in the weekdays? I'm not American, but it seems like only Europeans have spare time in the day to shop

    • @bahadrozturk2086
      @bahadrozturk2086 6 років тому +10

      As a Turkish person very close to a Ikea store people generally see it as a middle class weekend destination.

    • @smalpiper4999
      @smalpiper4999 6 років тому +9

      In the Netherlands we have 2 days of Easter and Christmas, and on the second day of Easter and Christmas everyone goes to the IKEA lol. But even during normal weekends a lot of people go to the IKEA.

  • @carolinanulatienpo6573
    @carolinanulatienpo6573 6 років тому

    This meant a lot to me, please do more like this.

  • @adinameissner2271
    @adinameissner2271 6 років тому +5

    I love Ikea, but my boyfriend seems to catch this strange "I'm bored, I wanna go home!"-affliction every time we enter the carpet department...

  • @katgrantham1433
    @katgrantham1433 6 років тому

    On the Internet most people don’t normally speak a verbal response but when I saw this I said “oooh yes tell me” because I’m literally going there in a few days for a desk

  • @Sarthaknehavikas
    @Sarthaknehavikas 6 років тому +4

    I have a solution if you are ready to hear. Do not take credit card with you to the store. Leave it safe in the car. Take cash to the store. Just enough to cover your need. It will develop your mind and money discipline.
    NO thanks to American Express (AMEX) credit card for not sponsoring this thought.

  • @codedlulu8821
    @codedlulu8821 4 роки тому

    No thank you AMX, your premium are ALWAYS off the roof, and I ain't about that life.