Why You Spend So Much Money At Ikea
Вставка
- Опубліковано 17 чер 2024
- Ikea was founded in 1943 by a young Swedish man named Ingvar Kamprad. Today, there are 433 stores in 53 countries. The name Ikea comes from Ingvar's first and last initial, the farm he grew up on - Elmtaryd - and the village he lived near - Agunnaryd. Initially the company started by selling pencils and postcards. In 1948, it began selling furniture, and the rest is history. In fiscal year 2019, Ikea sold 7 million Billy bookcases, and brought in $45 billion in retail sales.
At the heart of Ikea's success is value: You know what you're going to get when you shop at Ikea, and it's going to be affordable.
In fact, price is so important to Ikea's strategy that the company first decides on the price of a piece of furniture and then reverse engineers the construction, the company says.
Ikea has a "democratic design approach," according to Antonella Pucarelli, the chief commercial officer of Ikea retail U.S., which means that it "deliver[s] form, function and quality products at a low price. Even though our products are affordable, we don't compromise on quality," she says. (Ikea has had high profile recalls of millions of chests and dressers after several tipped over, killing children. In response, Ikea admitted the chests and dressers could be dangerous and offered free kits to anchor the chests and dressers to the wall, as well as refunds.)
Some of Ikea's furniture is made from wood, some is made from particleboard (recycled wood chips fused together), keeping production more affordable. Ikea furniture is shipped and sold in flat-packs, which makes transporting it cheaper, and customers put it together themselves (or pay for someone to do it for them), keeping labor costs down.
And the trademark simple style of the furniture Ikea sells is not just because it's a Scandinavian aesthetic. It's easier and cheaper to make affordable versions of such furniture look good.
"Ikea's aesthetic is pared down and minimal, which is not an accident. Uncomplicated forms with very little applied decoration are easier to manufacture. More can be produced in a shorter amount of time, increasing efficiency and decreasing production costs," Ashlie Broderic, interior designer for Broderic Design, tells CNBC Make It. "The Malm bed is an excellent example of simple rectangular shapes combined to create a very chic bed."
And "most of Ikea's furniture is available in black, white, or unfinished wood. By producing more items in fewer finishes, Ikea takes advantage of economy of scale," she says.
All this makes Ikea's "aesthetic per dollar" ratio very high, says neuromarketer and author of "The Buying Brain" Dr. A. K. Pradeep. Ikea's affordable style is its "category-busting-metric," or what makes it stand out from all the other brands in that space, he says.
The brain looks for a single defining characteristic to differentiate among brands, products and services, and if that's not easily identified, the brain falls back to price, says Pradeep, who has worked with companies including Coca-Cola, Procter & Gamble, Pepsi, Subway and Mondelez in the neuromarketing space.
» Subscribe to CNBC Make It.: cnb.cx/2kxl2rf
About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.
Connect with CNBC Make It. Online
Get the latest updates: www.cnbc.com/make-it
Find CNBC Make It. on Facebook: cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: bit.ly/InstagramCNBCMakeIt
#CNBC
#CNBCMakeIt
#Ikea
Why You Spend So Much Money At Ikea
That flamboyant Indian doctor speaking like an upper class Victorian woman while wearing a flower Blazer is everything.
but he was spot on...
Sounds like an Italian woman
😂😂
I frickin' loved him! I'd like to hear him do a TED Talk on retailology or something.
i cannot get annoyed anymore this week. this guy consumed all my energy reserved for annoyance. lol.
it's only "disposable" to the rich, us middle class ppl dont think that its a "fast fashion" like. if you choose the right product it can be timeless
Rich people are more mindfull about money. Poor people buy more brand products because it makes them feel better while rich dont care. Middle class would throw away more. But again. To my 100k yearly in america isnt rich. It is middle class
@@Framlii I think poor people are more economical and think about what they buy because it has a big impact on their life. A rich person can spend 500$ on a bed and not think about it too much, while a poor person would make sure they get their money's worth in an optimal manner. I don't think any poor person would buy something to feel better about themselves, or their situation, at least not where I'm from.
That's so true. They also have variety in how well the furniture piece is going to last. We have a leather sofa, our beds including mattrasses, and a metal cabinet that are 9+ years old and still in top condition. The cabinet was actually second hand. Then again some plates and cups haven't been as good. And I bet investing into flimsy shelves would just be a waste of money for a book lover. Our shelves are second hand solid wood. The Ikea ones promise to carry 20kg per shelf, ours have been promised to carry 100kg. And we have some vintage cabinets that are even sturdier. But Ikea totally has some good stuff.
Nina Fuentes exactly
Some of our Ikea furniture, we've had it for 15 years and it's survived 2 movings and is still in great condition. It's just depends on how well you take care of your stuff.
Bruh, building ikea furniture is like half the reason I like Ikea. It's like adult LEGO.
Well said
👌😂
Nailed it 👌😅
PREACH!
👏👏👏👏👏👏
I love IKEA because of their showrooms. It feels like you are peeking inside someones home ;) and I absolutely LOVE those cheap white plates and bowls. They last for ever, are thin and light and look fantastic with any kind of table arrangement you want to do.
Agreed; I went to Ikea a few weeks ago and had the thought that most rooms look like their owner has just left and they're gonna be back any minute. Mugs on desks, opened books, pics of "friends" on the walls... It's great, looks like a cosy space an actual human being could live in.
My family has owned 8 of those cheap white bowls since forever, and none of them ever broke/got bad with time they're amazing
@@themumblingdumpling2838 WELL 8 KIDS DIED FROM IKEA ALONE WTF
Same I love looking in the showrooms sometimes I find really nasty stuff though like baby bottles (with old milk) in the fridges and stuff wedged into cookbooks on the counter 😂
@@stevethea5250 it's not ikea's fault for the drawers thing though
The same stuff happened to my brother with a non-ikea furniture (fortunately he had the reflex to jump sideways when it fell so the only thing that kinda broke was the wii and the tv and not him)
We didn't fix it to the wall, it was our fault and we never thought about calling the company or anything
Drawers aren't made to be jumped on and if you have a kid you should be responsible
I disagree with the "fast-fashion of home furnishings"... I've owned many of my IKEA furniture pieces & decor for 10-15 years + and they still look great! Others I sold and made decent $ back.
I suspect they were mostly talking about the Malm line, which is usually picked up by college students or young professionals who quickly dispose of it when the school year is over or they can afford something different, since they're just veneered particle board making them heavy to move and feel less worthy of the effort of disassembly
@@rz1974 I've had a lot of Malm (I actually like the style...the price tag is just an added bonus) and it's lasted for many years and many moves.
Me too! I've even got a piece 2nd hand in 2010, and it still looks perfect today.
I agree with you I still have a dining room set I purchased in the 90's and it is still fashionable or classic fits into my decor gets lots of complicates and still sturdy. I went to Ikea not too lo g ago and wasn't able to find anything comparable....👍👍👍👍👍
agreed! I've had the same nightstand for over 10 years now and it's moved 6 times
I was joking in my head, like “I can’t be that addicted.” Then I realized I was typing this from my IKEA bed with my IKEA blanket.
lmao same, probably 80% of my flat is ikea at this point
@@vsnrm5451 Same here and i have to say that every since IKEA opened in Greece,abt 15 years ago, every i bought is still in very good condition,and we are a family that uses our home we dont have it for display. Also i give u a tip. Regarding the wood parts if you have some knowledge of DIY you can change the colors easy and voila you have a new room
While typing from my laptop that is on a Ikea laptop stand!😂
You just made me think about what in my house is Ikea. My bed is from Structube, but my dresser and my husband's dresser is from Ikea. One bedside table is Ikea but the other is an old tea crate from London's docks (a lot of my Dad's family worked them for generations before they closed) and we used about 5 of them for every move when my Dad was still in the British military, it's sentimental. Our kitchen is Ikea. Our couch is Wayfair and everything else was from a local designer in the living room. Our stuff is old but we made sure we had high quality items, except for the tea crate. That's a piece of crap and I know it's a piece of crap, but childhood screw off anyone who doesn't like it. 😂
I have quite a few things from Ikea but I don't get the impression it's habitual. When they have the better deal, I go with them. I don't really have patience to meander through Ikea. I look for shortcuts and go find what I found online and pick it up.
It's not addiction, it's just that IKEA is the obvious answer for a lot of stuff when you don't have an unlimited budget.
I'll never understand why people are horrified over the idea of eating a horse but don't blink an eye over eating meatballs made out of any other animal. You use products made from horses all the time without even thinking about it.
Swedes have a reputation for eating better food than we do, but after I read the ingredients list on a freezer bag of their meatballs that they were selling in their grocery department, I was glad that I didn't eat any of them in their cafeteria. Believe me, the toxic additives in that garbage are a lot more horrifying than horse meat. Although I will also say that Americans don't want to eat horse meat because we think of horses as pets. They are no longer considered livestock or used as work animals here. The only country I know of where they are actually considered edible is France.
I grew up mostly on horse meat because my mom was super paranoid about mad cow disease 😅
It's not about horse being shocking, it's about how it made it into a product labeled as beef. It means it wasn't graded, CDC approved, monitored - if there are no horses bred for food, did racehorses or pet horses make it into food chain? Were they sick? The horse meat scandal is about not following food safety standards and customer trust.
@@agneso9242 Your comment seems to be most reasonable. Cause eating horses itself is no more shocking than eating cows. It's still common in a lot of areas, and jerked horsemeat and also deer meat tastes nice if you eat meats.
IKR I wish they will come up with sustainable horse meatballs. Horse meat pretty healthy
It’s funny, parents blame ikea for dressers toppling their kids, but don’t think that it’s their fault for not securing the dresser and teaching their children. As usual.
Mr. Stars Zero accountability is beyond me.
@Banhmiso1 what?...
@masakasama that's not what they said. At all. You can easily prevent a tragedy (that is your fault as a parent) by securing the dresser to the wall. They didn't expect children to understand that
i mean, i had one of these dressers, it toppled over in the middle of the night when i was sleeping, just out of nowhere.
@masakasama I understand that you are trying to see it from both perspectives. The upside to the heavy furniture is that it is much more sturdy and won't tip over from the weight of a small child, yes, but the amount of material it takes to build these products are expensive, unsustainable, and aren't fit for modern consumers who don't want to keep the same decor for decades.
Regarding the recalled dressers: I think it's very unfair to put so much blame on ikea. If a child is heavy enough, they WILL topple the furniture over. Any dresser, bookshelf, end table, etc, that is made from soft woods will fall over if not secured to the wall. There is really nothing defective about the ikea dressers themselves. The only issue is parents who are not securing furniture properly, and who are not teaching their children the dangers of climbing on furniture.
Dastitone I completely agree! Any chest of drawers will topple if you pull all the drawers out at once, and that's what happened to at least some of these kids. It's been happening ever since we have had furniture. The focus has been on Ikea because 1: their stuff is so easily identifiable and 2: they sell in such huge numbers that a higher number of accidents are inevitable. For years all their instructions have said items like dressers, bookshelves etc should be attached to the wall, it's not ikeas fault people are stupid and ignore that advice.
Welp, i think the issue was blown out of proportion by parents who don‘t want to take any responsibility of ensuring safety in their own house - common sense isn‘t so common at all, unfortunately.
Mark Bautista Darwinism in action.
Mark Bautista isn’t that always the case? Parents let their kids run amuck in retail stores then blame the workers as if it’s their job.
Pauline Moira Ok, so explain to me how your genius mother can construct a chest of drawers that can defy the laws of physics? If you have a chest four feet high, with four or five deep drawers, each full of stuff, then you pull them all out at once, how does the chest stay upright? It simply can't. There is a reason filing cabinets have a mechanism that only allows one drawer to be opened at a time, and often a large block of concrete or cast iron in the base- its to stop idiots injuring themselves by opening more than one drawer at a time. If you don't believe me get your mother to make you a chest of drawers. Load it up. Open several drawers. I guarantee it will topple forwards.
Once drove 115km to have meatballs for breakfast, spent my day off wandering about in the store, then walked out with ONLY a pack of their cheapest candles. Hah! Self-discipline 🤣😂😅
How much you spend on gas to get there?
@fermin "Self-discipline" is not going there in the first place; you have a weakness for meatballs.
theres an Ikea 5 minutes walk from my home and the last I visited it was 7 years ago.
"Once drove 115km to have meatballs for breakfast" vs. "Hah! Self-dicipline" 😁
They sell the frozen meatballs and gravy FYI
I don’t get why some are having a hard time assembling Ikea furniture. I love building Ikea, it’s like legos for adults
People are just getting lazy and entitled, I think!
All the furniture in my current apartment is Ikea and in last 16 years every furniture I bought has been Ikea.
It's really was fun to build everything by yourself.
I even customize few of them during build (like not using the legs on the shoe cabinet so it sits flat and low on floor) to suite the room decor.
and the whole thing is done with just three tools.
What else people want?!
Because not everyone is handy. Yeah. That’s why.
I agree, that's half the fun. You get a puzzle and you know it's solidly built 😉😏 There's a lot to be said for the wonderful feeling of knowing how something is put together so that you can fix any issues yourselves, customise it, reconfigure it.
All my neighbours and I remember the first time we invested in a cordless screwdriver.
@pete knicks ikea furniture is definitely not fragile. My childhood dresser lasted me about 12 years, and then i sold it, still in great condition, to people who wanted it for their daughter.
Because some of us need text. Hight quality furniture low quality instructions.
The recall isn't there fault. It has been known for decades that you MUST strap your furniture if you have children. If your a parent and didn't know that, you're not reading enough books.
Don't you mean manuals?
@@vl0k no I'm talking about "what to expect when your expecting"
*THEIR fault
*if YOU'RE a parent
I said this. I feel very strongly about responsibility for actions. My kid once threw a stone that hit a guys car damaging its paint. My son paid by saving his pocket money
I didn't read any training manuals on children but definitely knew to strap the furniture down.... Common sense, really.
Watching this while my computer is on an IKEA desk, next to an IKEA book shelf, near an IKEA TV stand. My apartment is basically IKEA. This video isn't far off.
Ok we get it, you're mrs Ikea
I love Ikea's furniture.
IKEA does carry some quality long lasting furniture. I own various pieces that I’ve had for years and are still in excellent condition. The designs are timeless. Also, their customer service is excellent and I can’t ever leave a store without having a meal or enjoying a treat. I love IKEA!
I’ve had the same IKEA bed for 9 years now and nothing has broken
I have a computer table desk for more than 10 years and still going strong! Even the wood itself looks new except the white drawer which of course turned yellow.
I'm from the future to tell you they've gone downhill. Scrapping the 5 percent family discount and crappier food at the cafe are 2 signs.
As a Swede, I can say that a real swedish cinnamon bun doesn't have frosting on it.
I think it might only be in the US / Canadian stores, cause Noth America insists on the weird frosting. So much better without it!
In Australia, we also don’t have the frosting on it. I think it’s just the indulgent Americans aha.
i'm sorry
@@hannahmercer1159 no, russians too!
Us dutch people also don't have frosting on it
I can't believe she just said she doesn't shop at Ikea for bedding. Their comforters are everything.
seriously! and who says towels and bedding is an investment? ??? what a weirdo...
@@loralubimaia2783 I think what she meant in investment (or the way I see it)is an investment to yourself and your comfort as in you should really try to get the best bedding you can(be it IKEA or anywhere else) so it can last you years or even as long as generations and help you get a good night's sleep which in turn does good for your body
Not investment as in the traditional sense like buying houses and gold and stock markets all that
If you buy bedding for the sole purpose of it's price point but it proves uncomfortable then if you have future money to use towards bedding you might hunt around for new bedding if you don't get good sleep in the ones you previously bought which in turn could accumulate to a more expensive overall bill for bedding that can give you decent sleep
(This doesn't apply to people buying the cheapest because that's all that they can afford, I'm talking about people with medium income and can afford to spend a little extra on good bedding but choose not to for their own reasons)
But we occasionally use Ikea bedding (I don't own IKEA duvets tho) and they're quiet comfortable if you know which specific range to choose from imho
@@loralubimaia2783 She didn't say those items are an investment. If you actually listened you would have noticed she said those are items she recommends "investing in" which is another way of saying she thinks it is worthwhile to spend more money on those items. Having purchased both cheap and expensive bed linen I can confirm there is a huge difference in quality.
That lady is not an ideal IKEA customer. She thinks it's cheap and associating with IKEA diminishes her ego and standards.
and their towels are really good! i recently bought a bunch of 2€ towels for the time being because I am moving out of my parental home and they're so good for that price like I've washed them a bunch and put them in the dryer a bunch already and they're still amazing so i can only imagine of you get the better more costly ones how good they'd be
am the only weirdo that actually likes assembling the furniture together by myself? I find it therapeutic and fun.
I love building stuff as well! It's so fun
Same, there is part of the brain that switches off and just trusts the instructions. And at the end, you are rewarded with a piece of furniture that you like!
You are not weird hun I just got my second electric drill
It's very rewarding and satisfying. Assembling IKEA is like the mukbang of furniture.
No, I love it too! So satisfying when it is done! It's like, YEAH! I DID IT!
About that whole Malm thing: if your kid dies because you don't see or interfere when it climbs up and down the furniture it is not the furnitures resposibility. my father was a carpenter (hated ikea btw.) and 2 things we learned very early: doors have handles for a reason *and* don't climb the furniture.
Carmen I’m a kid, and we have like 6 malm dressers and closets and not once have any fell.
The "Take a break" category can be expanded more. If you notice, the Ikea restaurant is always placed at the end of the showroom, before the warehouse section, where you go and fetch the items that you wanted to buy, before checking out at the counters. The reason why the restaurant is placed there is quite strategic. Instead of letting you out of the store quickly, you are now having a nice meal, with time to spare and think about the items that grabbed your attention but not necessarily the ones you originally wanted. Because you're so comfortable now, you've lowered your guards, and then the next thing you know, you start to justify "Hey, yeahh maybe I can just spend that little bit extra and get a nicer sofa that the one I originally wanted. It looks nicer, better materials and probably worth the investment!". After that hearty meal, you proceed to the warehouse section, grabbed the "upgraded" item, and check out. You've now spent more than what you originally supposed to! Lol.
tbh my mom used to take me to ikea for lunch like how other parents take their kids to mcdonalds. i loved the food and i was obsessed with walking around the store pretending like i was rich and lived in glamorous spaces. my cousins and i would go there to play hide and seek.
Then you learned Ikea is for the poor. Everything is made out of MDF!
I shat in one of the rooms and did meth in the bathroom
@@KESTRAL23 me to
''when you look in a mirror, you see the most gorgeous human being looking back at you.''
*so that's why i've been avoiding IKEA*
I know right, that guy is just talking about himself. I dread walking through the showrooms because of the mirrors haha! I either go to As-Is or straight down to stocks.
showing me myself in a mirror is a sure way to not make me feel good lol
cece Next time you look in the mirror pick out one thing you actually like about your appearance. I’m sure you’re a lovely human being :)
@@KellyS_77 Are you sure, he/she can always just break all mirrors in the store. This would be great news for the rest to enjoy. Plus some people are just ugly on the outside :)
I think the strength of the mirrors is so you can quite literally see yourself living in those IKEA spaces with IKEA products
Some of IKEA’s furniture styles are definitely timeless. I remember the first time I walked into IKEA’s first Australian store in the 1970s. I wasn’t sure if I was in Wonderland or the Bauhaus! It was magically inspiring. I wanted to buy it all. I did collect a few pieces over the years. When I moved interstate here, I started afresh, bought EVERYthing from IKEA, even the plants! But I have to admit, I think they had better designers, overall, in the ‘70s and ‘80s. They’re catering to a broader taste now. I liked their original simplicity, which can still be found, though, in many of their designs.
You forgot to mention you imagined going in the first IKEA in Australia
My father worked at the HR department at ikea for 20 years so I basically grew up with ikea I had ikea toys ,ikea beds, sofa everything ikea and now I’m 27 years old I take my kid to ikea and he sure does have ikea toys and furnitures😊.
I always feel super accomplished after my fits of rage putting together IKEA furniture.
Lol
I think he underestimates how repulsed I am when I see myself in the mirror.
"..you love looking at yourself in the mirror"
HAH. *WRONG*
I mean. We all might love looking at ourselves if we had that sick blazer on.
Ha ha... though I was alone.
I think mirror creates more mystery than looking at yourself.
I don't like when this girl said. What if you are singing mom...
Woman can do everything and specially if she is single mother.
That's funny that women think she can't build Ikea furniture. Girl please 🤦🏻♀️
Just Your Dream London was thinking the same
Yeah what does a single mom have anything to do with the topic 🤔 and if you're a single mom does that make you disabled 🤔 She's ignorant at it's best 👏🏽
ikr? what abt being a single mom 🤦🏻♀️
What??? I don't let my husband get even close to new Ikea purchases. It's MY TOY!!!
It's sad that some women still act like women are helpless little creatures who can't do anything without a man. Any (healthy) adult should be capable of assembling Ikea furniture, it's really not that hard.
Actually mirrors open up spaces and reflect light. When you come across a room, you wouldn't be near enough to see your reflection in the mirror...
Emerald Mara And really now what kind of BS was that he said about the mirrors. Only narcissists look at themselves in the mirror all the time... LOL
almost everything he said was BS, he is the fortune teller of marketing 'experts'
@@noddybebetrain4662 I agree. I worked at IKEA and the displays were about showcasing the products and showing them in a real setting, but not specifically about putting mirros everywhere LoL
@@lukerinderknecht2982 the sets are pretty small and realistically almost everyone incorporates mirrors in small spaces to make it feel more open because it's a pretty common knowledge so it makes sense they all have so much mirrors
7:01 What is that? That is not a classic Swedish cinnamon bun! That is some American bun adapted to their North American market. A real classic Swedish cinnamon bun, which you can get at IKEA here, doesn´t have frosting on it, but pearl sugar.
USA and Canada...everything is overly covered with sugar. I don't like that much sugar and it looks terrible as well.
That's true, in our IKEA department in Greece, cinnamon rolls don't have frost on them.
The unique appeal that no one else has is “Scandinavian”.
If IKEA was an American company, most people would not be interested.
Scandinavian style is refreshing and experiencing that environment while visiting the store is like stepping outside your daily national surroundings. It’s like traveling or transporting yourself away for two hours and bringing some Swedish souvenirs to your home. it is also to say I reject my local furniture store. I want the Scandinavian style in my home. It makes it chick, fresh, modern.
“Rooms to go” should do just that... GO!
idk it looks bland and uninspiring
I discovered Ikea in 1978 when I lived in Frankfurt, Germany. It blew me away. I thought to myself, this is the way it should be. We ate Swedish meatballs and bought furniture for our house. I missed Ikea when we moved back to the U.S. in 1981, but now I live near an Ikea. It's a necessary part of civilization for me.
I really like the things they have for children their toys and other things for them to allow the imagination to grow and explore.
I used to buy so many things for my Daycare Center!
Even when I buy secondhand furniture it's usually Ikea...The solid pine wood is especially long-lived.
That malm drawer shouldn’t be ikeas fault, it’s part of the design to attach it to the wall, so if the customer doesnt do that it’s their fault
I love IKEA! Their products are beautiful and good quality, and actually affordable. Plus I appreciate that they really try when it comes to sustainability, as compared to most large corporations. And their food is delicious.
It’s good learn to assemble simple furniture so that one is not a complete useless being.
you are officially useless if you cant follow the ikea instructions. theyre so simple wtf...
Ok you must be German... fascist
They offer good interior desing for afordable prices. Thats it
My mum literally has a leather couch from Ikea from the early 90s... and it still looks great and is still comfortable, ain’t nothing fast about a 30 y/o couch
As a Swedish person it's normal for people to build things themselves. Everyone in school takes a course in woodworking and construction and in sewing and needlework. Girls and boys take the same class.
I think this goes into ikea because it's expected that we take care of our furniture and build it ourselves. There is also a big culture in gardening, almost everyone will grow and keep seedlings and plants.
Viken emma This sounds amazing!! In the United Kingdom... that sounds so far fetched
i like the assembling part. Once assembled it's boring to look at.
i have spent the last 3 weekends at IKEA, i have a problem.
If you are a fully functioning adult with no disability and cannot figure out how to put together a piece of ikea furniture....
Well yes, it's fun! Mostly you don't even need extra tools. My sister once put a bookshelf together with a kitchen knife - she'd just moved & it was all she needed.
Last month I bought a great art trolley in IKEA. That weekend, too lazy to find the toolbox, I put it together with my bare hands and the allen key supplied. I didn't even have to get off the couch! And I had a new convenient trolley ready to use. It's only about following the instructions in the exact order shown & you're done.
then youre not fully functioning
mary canary haha!! Even my kids could put it together when they were little. They helped me.
Their duvet is my favorite, don’t listen to the lady!
Me too! My parents (who are really obsessed with good quality items, like they’re very into investing in high quality items) love their IKEA duvet
I'm really surprised that her prerogative was to invest in high quality items for certain instances like pillows and duvets… and then she goes on to say she buys pots and pans from IKEA. Okay then. I guess she doesn't cook much or consider it important.
@@venus_envy exactly! i understand the tablewear like plates cups and cutlery but pots and pans?
Nah their pillows are crap tho
It's nice to see ikea actually doing something for the environment with planting new trees and sustainably cutting them down
lol this is a advertisement not a documentary wtf
That's so true. There's so much to say about IKEA. Their pricing is especially fascinating. Like how how are IKEA's shelves so cheap, but their dressers are so expensive?
IKEA has really good quality stuff. A lot of my stuff comes from IKEA and I've had some of the products for almost a decade.
His blazer is great. His enthusiasm is so entertaining lol
I don't own anything from ikea myself, but i've helped my friend construct a bunch of her ikea stuff and it's so much fun!
Also, disposable? Furniture? Disposable?!
7:46 Oh c'mon really? A single mom can't assemble a piece of Ikea furniture? They need someone to do it for them? Get your life together please.
I don’t understand it, I hear it’s difficult to put together all the time but I find it simple and fun
That was THE perfect example of the welfare queen mentality 😂
@@Linda-vq8nw yes exactly!!!
😂😂
J vdB you sound like a man who never had a child.
A really good reason why Ikea gets so much business is because a lot of its prices are fundamentally honest. If you want an example, look no further than mattresses. What Ikea will charge you, a high-advertising "mattress store" will charge you 4-5x as much for basically the same product, but certainly much less assurance of customer satisfaction, especially if something goes wrong with the product.
Interesting insight on people and their behaviours. When I use to shop at IKEA.. I always found myself spending needlessly...I started to get really annoyed so I started researching how companies get you to spend more... stumbled on a video on youtube exposing IKEA's tricks. Now knowing a fair bit about Ikeas long walks through the store...I'm completely immune to IKEA's system. I go there at least once a week. I make a make mental note of things I want and wait a couple of months then if I still want it then surely it will serve a purpose. This way I have complete control and no longer silly impulses.
We're starting furnishing our new apartment now and we're buying a lot of second hand Ikea things. First of all it's more eco as we don't just go into fast produce-dispose cycle (especially that some of those things we may like to change after the house refurbishment for more fancy/suiting ones) and second of all - it's also very budget-friendly approach. So far we've bought wooden table and 4 wooden chairs, middle size LACK coffee table, STALL shoe cabinet, black/white-board, mini chest of drawers and two big wardrobe backets. In total we paid for those things less than 1/3 of the original ikea value. But my point is that all those things were used for several years, by different people, most of them with kids and they still look like new! And they have such clever tricks so one can make a comfy and stylish living space even in the small apartment. I think that's the power of Ikea ;)
445,000 acres = 695 square miles = 1/2 the tiny state of Rhode island. NOT EVEN CLOSE TO THE STATE OF ALASKA. You should fix that error.
Nate Owen Yep. 🤦🏽♂️
Yeah, I just noticed. I mean, even if you had no clue how much an acre of land is, which the producers of this show evidently don't, it doesn't take much to figure out that there's no way a company would own the size Alaska in sustainanble forest... I mean, have you ever looked at a map? XD
It’s not only their products lines Are affordable, but also those creatives stuffs that inspired our life !
I LOVE this!! Thats why I studied Marketing, love the psychology behind it
bold of you to assume I love seeing myself in the mirror... or that I love myself
I literally went to IKEA 3 days in a roll back to back, it's addictive
When they serve meatballs, you don't mind spending a long time there 😂
No… not even if the meatballs are free.
Lel
@@innerlocus Yet the cafeterias are always packed in there lol
@@unassumingaccount395 And those who eat the meatballs will need help putting the furniture together too.
@@innerlocus And? It's cheap, though not free?
I love assembling my IKEA furniture! for someone with an office job, that little bit of handy work is super energizing!
About the longevity of Ikea products, I have a bedroom set that we have used for over 15 yrs. And our besta units have been around for 10 yrs and has changed function three times (from standalone book cases to dividing wall to split a room in two and now as faux built-in). What i really love is that you can easily individualize (HACK) peices to fit your own style. Also my spouse and I will go just to wander the store to get our steps in sometimes.
I don’t think the mirrors are suppose to show you yourself because you love yourself...it suppose to show you as you imagine living in that space, with the bedroom set, kitchen set, etc .
i like their 99cents frozen yogurt cone....really hard to resist it
7:47. I adore assembling it myself. I’m a single mom, and older. Plus I get to customize it a bit as I build. Paint the back of the shelves, add more supportive screws or bolts, drill a hole for charging cords or power cords, etc.
Kudos to the video for having a male calling Task Rabbit and a woman assembling his furniture!
*No one* :
Actually *no one* :
*Indian Dr* : MIRRORS!
😂
😂🤣
i bet the cinnabon’s at the end is a US thing, never heard that
My name is Jeff I assume so. We always buy a hotdog and an ice cream at the end hbu?
@@RandomPerson-kd84 Yeah same here. Like have you really been to IKEA if you didn't eat at least one hot dog with ice cream? haha
My name is Jeff haha at least one
Cinnamon rolls are a typical Swedish fare - you have kanelbullar with coffee for fika
We have the cinnamon buns in the UK, I tried one today and it was dry and had little flavour, I did notice they were being freshly baked but they didn't fill the store with a scent. The meatballs weren't that great either, I'm not even sure they were beef, you definitely get what you pay for at IKEA.
There are 2 kinds of people who shop at IKEA.
Those who like to see what is in the maze and see what I can find.
Those who enter the exit to get to right to the warehouse I know what I want.
I'm the latter.
@Banhmiso1 That's how you shop at Ikea?
There is a 3rd kind, like me who go straight to As-Is and discover all the goodies that are either discarded, destined for landfill or potential projects for cheap hacks and DIY.
3rd kind, eat and get out
I bought my first couch from them. Built it last night and absolutely love it. They where the only store that has a sectional small enough to fit in our small space. I have multiple pieces of furniture from them that have lasted years. I’m ikea obsessed.
I love their products and it's also nice to have a place to rest while you're shopping
I can be a single mom myself and still assemble my ikea furniture. I'll go so far as to buying stuff from idea, assemble them, just to disassemble and return it back, because that's literally the best part.
Meanwhile I’ve never been to an IKEA... (there’s one about 2 hours away and one day I will get there!)
It's not the getting there so much as the figuring out how to transport what you buy there 🤔😅
I've brought surprising amounts of IKEA packages home on a trolley.
You not really missing out
Don't go on a weekend day, at mine there's literally a lineup of 10-15 cars fighting for parking. Last time my mom and I just left and I've never been back since. I can't stand overcrowded shopping.
Ikea isn't "fast fashion" but inexpensive timeless style that's why they do so well. You get hooked because you can't afford the trendy over priced crap then you realize hey this is actually cute. And 20 years later you changed a few pieces but you still have most of the stuff you got for your first apartment and it still looks modern.
I love getting new house plants and little odds and ends to change things up and that's all I really need.
And who doesn't mount dressers and bookshelves to the walls with a toddler in the house ? It's like not child proofing your kitchen and bathroom or not having kid proofed outlets or things in place to keep the kid from opening the doors to the house when you're not looking. Kid proofing has been a thing for decades! Even land lords allow for that if they allow kids.
I respect this company a lot after my shopping experience at their store. I really enjoyed that day.
Plain n simple - Reasonable prices
I actually went to ikea today and very proud of myself that I left with nothing lol! The temptation was real though but your girl gotta save up money 😭😅
ikea store is like a fashion retail shop which gives a felling joy when you wear those new cloths.
I love assembling IKEA furniture. Fun.
8:05 Hey, that's me! When I built my first IKEA table
I’m visiting IKEA in Memphis TN for the first time tomorrow. Wish me luck!
How was it??
Are you still using your purchases or are they defective yet?
How did it go?
Thanks for asking y'all. We got kind of lost but found some space saving stuff that is still holding up good. Also had a snack lol. Happy holidays!
IKEA is literally my go to store for modeling rooms. I love designing rooms and my first thought is always “What could I get at IKEA to match this aesthetic”
I LOVE that IKEA is built it yourself, this also means it’s something you can take apart as well. Easy to move from place to place with all your furniture if you don’t have help to move it. I’ve moved 3 times now by myself because I had IKEA furniture that I could take apart allowing me to move them myself and rebuild when I got to my next place. It’s actually brilliant. Love it. More work but you don’t need to bother other people!
My personal favorite part about ikea is the building it challenges me and I love it if it could be my hobby that would be nice
Major Error @12:10 : "445,000 acres of forest is larger than Alaska" = statistical faux pas! You're off by a factor of 10,000. You will need 10K Ikea managed woodlands to cover all of Alaska (a HUGE state)!!
Alaska has about 425 MILLION square acres. That's actually over 950 times BIGGER than the 445,000 acres of forests owned by INGKA. Just for comparison, the entire nation of Sweden has about 111 million acres.
Omg I remember those play areas at IKEA. I absolutely hated it. When I think about those play areas I just get a feeling of terrible anxiety and sadness. Suffering from anxiety since 2008!
I've been to IKEA numerous times, but never have looked at myself in the mirrors there.
True
Well, this "report" is everything I've come to expect from CNBC.
?
Fluff
I love to put it together its fun to see the finished product❤
Am I the only one who genuinly likes putting the furniture together?
It soothes my brain with the different kind of thinking that I normally don't do daily?
The only thing i have from IKEA is the milk - frother for 2.95.- and i love it👍🏻
Sometimes I just go to ikea just to get food or look at cheap stuff (that usually ends in me buying some random kitchen gadget)
I love my billy book case. I love figuring out the build.
I live in Australia. Last week, I ordered two 2-seat sofas, a dining table with 4 chairs, a 1.7*2.4 rug, a coffee table, two bedside tables, bins, some kitchen stuff, etc. for 1000$. I couldn't find any other store that offers the same quality and price. Might not be the best quality but it would work reasonably for at least several years. It's the best option for many people that are single, change cities, students, etc. and don't want to spend too much on luxury furniture.
All our furniture is either from secondhand consignment shops, Salvation Army, or IKEA and I am perfectly fine with that.
Almost everything except my couch and my master bed is from garage sales, estate sales, craigslist freebie. Nothing is IKEA in my house except for my Billie Bookcases. Most people, though, think I'm rich, though. I do live in a 1.3 million dollar house. But I just like quality older stuff.
@@swicheroo1you are part of the housing problem.
"When I hear Ikea I think of meatballs." I see what you did there having him specifically be the one to say it. 😏 🤣😂
i just like/love ikea units/shelf's mostly because they display collectable's nicely thats all.
When I was younger we had one of those dressers that had a problem with falling over. It almost fell on me when we first got it cause it wasn't balanced correctly. Although we never had to return it because we lived in the Bay Area so like all of our other tall furniture we secure it to the wall in case of earthquakes.
my father is a carpenter so we make most of our furniture at home
I have an uncle that's a carpenter and his shop is near my house, but I still want to shop furniture at Ikea. Truth is, it's cheaper that way. Plus, the design is better. But I should probably support my uncle instead, probably suggest some design from Ikea for him to do.
Wish I could do that. They should teach skills like that in school instead of Trig.
@T. Dee you dont need fancy stuff if it is usable from the dump is not a problem.
@@robinlillian9471 totally agree
I never been in to an IKEA store but this video just made wanna go tho 😗
I think I've been to ikea less than 5 times in my life. I have maybe 15 ikea products. I've had them for years. I dont see ikea as "fast fashion". They are quality.
There's a new IKEA store opening close to my Home in Mumbai, I am pretty excited!