Strategic Storytelling: City and Police Communications Uncovered

Join us in this episode of the Bicentennial Podcast, where we uncover more about the Communications team at the City of Lawrenceville! They dive deep into strategic storytelling, Lawrenceville’s success stories, how they create engaging social media content, and how their life journey led them to be in their current roles. Special guests in this episode include Captain Sal Ortega, Public Information Officer, and Melissa Hardegree, Chief Communications Officer, from the City of Lawrenceville.
Timecodes:
0:05 Intro with Nate McGill from Gwinnett Magazine
0:57 Capt. Sal Ortega from the Lawrenceville Police Department
1:08 Melissa Hardegree from the City of Lawrenceville
2:17 What does it mean to be a Public Information Officer?
4:24 Role of the Chief Communications Officer
5:25 A City’s Voice
6:11 How Captain Ortega found his role
8:53 Melissa Hardegree’s Background
11:36 Success Stories in the City of Lawrenceville
12:13 Sergeant Rescues Driver
13:30 It’s a Beautiful Day in Lawrenceville
15:04 Mural at McCray’s
15:56 Interesting Social Media Content
22:26 Different Ways to Communicate
26:00 City Communications
27:00 Reaching out to the Lawrenceville Police Department
28:00 Growing up in Lawrenceville
29:35 Bicentennial Podcast
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