世界初かわいい味噌汁/Definition of Japanese Kawaii
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- Опубліковано 20 сер 2024
- 世界初のかわいい味噌汁（原宿味）とは
マルコメと「KAWAII」を世界に発信するアソビシステムが
コラボして開発した、これまでにない新しい味噌汁です。
「カワイイ！」と呼びかけると、ひとはカワイクなると言われます。
では「カワイイ！」と呼びかけると、味噌もカワイくなるのか？
東京・ロンドン・パリでたくさんの方に味噌にむかって
「カワイイ！」と叫んでもらいました。その数、２０２３回。
つまり、2023 Kawaii！
その集めた声を、長野工場の味噌にも聴かせて、商品化。
「味噌」も「具」もカワイイ味噌汁です。
＊＊＊
彼は、言った。かわいくなったね、と。
でも、ママは、言った。昔はかわいかったのにと。
それは私に向けられた曖昧な言葉。「かわいい」、の定義をおしえて
He told me I got “kawaii” (pretty) .
But my mom said I used to be so “kawaii” (cute).
They used the same vague word, “kawaii”. What does it mean?
かわいいとは幼くて、無垢で、純粋なもの。
清少納言は、枕草子にそう書いた。
Kawaii is young, innocent, and pure.
That’s what someone said in an ancient tale.
でも、それだけ？
神様だってゆるかわいいし、キモかわいいは正義だし。
そう、かわいいは、浮気性。昨日の私は相手にされない。
But, is that it?
Deities can be a relaxing cute, and a gross kind of cute is fair.
Kawaii is flirtatious. No one would take a second look at me yesterday.
かわいいとは、期間限定。永久不滅。絶対領域。
かわいいとは、儚く一瞬のともしび。
Kawaii is for a limited time only. Forever immortal. A bit of exposed leg.
Kawaii is a fleeting moment.
そう。かわいいは、進化した、文化財。
今や、クールジャパン。ファーストクラスで、見知らぬ国へ。
Yes, kawaii is a new form of cultural asset.
It’s what we now call Cool Japan.
It’s a first-class ticket to somewhere new.
あれ？私たちの「かわいい」は、どこ？
Huh? Where is our “kawaii”?
それは、私の意思など知る由もなく、
静寂の中で、あたたかな何かが芽吹いた。
Without any regard for my intentions,
something warm has begun to grow in the silence.
時空を越え、形を変え、日本というDNAに組み込まれた、私だけの真実。
Beyond space and time, changing shape, built into the Japanese DNA, it is my
truth alone.
そう。「かわいい」は、ここにあったのだ。
Yes, kawaii is in here.
世界初、かわいい味噌汁 原宿味、誕生。
The world’s first kawaii miso soup, Harajuku-flavored.
マルコメ。
Marukome.
＊＊＊
a cup of soup is kawaiier than my entire life
Gray Haddock, Miles Luna, and Kerry Shawcross brought me here. And I'm trapped. Thanks Gray.
かっこよすぎる
※日本人も混乱してしまいます
I remember seeing this ad on a site when I was younger, and I was just humming the first few seconds of the video and remembered this ad. I searched up “Japanese yogurt commercial kawaii” haha XD
Well, I didn't expect it to be miso soup commercial xD Damn
I really enjoyed this. Wonderful cinematography and visual narrative. But most intriguing to me was the message, "Your definition is too narrow".
I literally had this on university when studying Japanese popculture
does no one see the shattering irony of this ad?... plus I don't agree with comparing the ganguro style to the culture of an african people... besides that, it has some super cool imagery though.
the irony being, we're gonna sell you your individual identity? that is also a part of most western fashion ads.
There is absolutely no way to predict what this commercial is about.
all that drama and its only for some fucking miso soup
かわいい
Somebody knows the name of the first song? this video is art.
anybody know name of director of this advertisement? or production studio?
+sihwan kim adsoftheworld.com/media/tv/marukome_instant_miso_soup_definition_of_japanese_kawaii
Amazing!
Holy shit this is better than any movie I've seen this year.
Your soup just blew my mind.. First class ticket to somewhere please.
such a typical soup ad. not.
kawaiiかどうかは置いといて、マルコメとアドビという意外な組み合わせが面白いな
面白い
10/10 Best Ad ever..
with this ad this miso soup looks kawaii
KAWAII
Anyone else here because of Zach from Buzzfeed? :P Also what is this commercial?!? I am sexually confused...
な、なんなんだぁ～！
(売ってたら買ってみよう
Can somebody tell me the name of the song please? Is killing me not having this song :'(.
Lotte Lenya - Die Moritat von Mackie Messer, the first song. Don't know what the second song might be, what i would want to know.
かわいいってなんだろうと思って聞いてみたら、味噌汁の広告だったの？
オリンピックはこれだな。
sugoii
Marvelous !
Ahhh~ me gusta mucho este cm xD a pesar de que sea un comercial de sopa jaja
twist like shyamalan
Please explain to me what's the main objective of this comercial? Sell a soup after a model contest? Never use a Skull to sell food, please. Dear god what they were thinking?
+Scharbil Saleh the answer is: japan.
Excuse me what?
Who did this? which Agency?
Dentsu
+Олег and you know who is the director or the production company?
+Javier Pizarro I want to know too. The art direction is amazing, I was in awe the whole time.
+EmiliaSenpai Yeah i wanna know the person behind the art direction too, dentsu is a big company..
+Sergio Guerra adsoftheworld.com/media/tv/marukome_instant_miso_soup_definition_of_japanese_kawaii
Anyone here can tell me the person/company who created this video?
+ForceOfWizardry adsoftheworld.com/media/tv/marukome_instant_miso_soup_definition_of_japanese_kawaii
That´s not kawaii at all...
Kawaii ne
what songs are these?
外人オオスギィ
alrighty den
F*cking genius
welp, this is definitely not kawaii in my book lol. i'm out
クソワロタｗｗｗｗｗｗｗｗｗ
今の日本は、こんな無駄なエネルギーに満ちた大人の遊びを、膨大な費用と時間をかけて真剣に考えて現実化する。私はそれが恥ずかしく感じる。そんなことよりも、時が経っても劣化しない伝統的な引算の美学を追求して、世界に発信して欲しい。
Japan today, the adult of play full of such a waste of energy, a reality to think seriously over the huge cost and time. I think it is embarrassing. Than that such a thing, to pursue the aesthetics of traditional subtraction that does not deteriorate even after time is, I want you to send to the world.
MITOGURO この映像は、劣化しない、新しい日本の美の象徴ではないか？
バズーカ砲とか核爆発とかのカットが入ってくるけれど、何考えてんだよ？マルコメとアソビシステムってバカ？銃や核の使用に対して肯定派？いい加減にしろ！