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  • Опубліковано 27 вер 2024
  • Intel accuses AMD of misleading marketing and being a “Snake-oil Salesman.” Linus and Luke discuss the long history of confusing marketing by AMD, Intel, and Nvidia.
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КОМЕНТАРІ • 154

  • @LuizHartkopf
    @LuizHartkopf 9 місяців тому +211

    Tesla is also doing something very very similar. Cars have always had a Brand, then model name then model year and that got refreshed the year after. For example: Toyota Corolla 2023. Tesla doesn’t use this format, they just randomly change things in the car and upgrade stuff or downright get rid of features without releasing a new model year. It is extremely hard for consumers to know what they are getting, specially in the used car market

    • @AlexanderVonMalachi
      @AlexanderVonMalachi 9 місяців тому +16

      Year have never meant anything other than when the car was made. It have always been generations, and those lasted for years.

    • @xyzzy64
      @xyzzy64 9 місяців тому +22

      @@AlexanderVonMalachi except it's not the year it's made. it's always the year after lol

    • @cwill6491
      @cwill6491 9 місяців тому +5

      ​@@AlexanderVonMalachiinter generation revisions exist

    • @Nov1cegg
      @Nov1cegg 9 місяців тому +8

      ​@@AlexanderVonMalachiTf are u saying? I mean, I can literally buy a 2024 car rn here where I live. I might be extrapolating but I don't have the capacity to travel trough time yet. Yes, some cars have generations but ultimately every year they try to bring different features. Iconic muscle cars are literally known for their years... Can you guess any other reason other than how old is the car?

    • @pptemplar5840
      @pptemplar5840 9 місяців тому +9

      There is no standard for naming things that can be relied upon, ever.
      Because there's not really a body to regulate model naming that will both be effective or sensible, and marketing is going to market.
      Who can tell a company what is and isn't an i7 or a Starcaster or an I phone 15 when they have always been the things that define what those words even mean?
      tldr, we can't trust ANY company based on a word or number that they define the meaning of.

  • @morkzorckerborg5000
    @morkzorckerborg5000 9 місяців тому +164

    sounds like marketing is trying to stay employed by buzzwording their products on par with desired price points

    • @hueman69420
      @hueman69420 9 місяців тому

      tbh intel 14th gen is already on par with ryzen 7000

  • @bradhaines3142
    @bradhaines3142 9 місяців тому +46

    i wonder if this is ad departments trying to justify their job, or actual malice trying to keep people from knowing whats what.
    i have a feeling its ad departments, theres a lot of people ESPECIALLY in management, where their job is seriously just to prove they have a reason to exist. every big company has those

    • @vizthex
      @vizthex 2 місяці тому

      it's definitely the marketing staff.

  • @sephondranzer
    @sephondranzer 9 місяців тому +143

    Marketing specialists are an interesting bunch of grifters. Honestly it’s not like Finance or Business where you have to respect the concepts to have a working business.

    • @Noah-lj2sg
      @Noah-lj2sg 9 місяців тому +8

      There are some amazing marketers out there... and lots of terrible ones

  • @scaredscorpion
    @scaredscorpion 9 місяців тому +46

    The windows 9 thing was the version was a string and they'd just check it started with windows 9. I don't know if they were actually aware of software using it or just knew it was possible and wanted to avoid having to deal with legacy issues

    • @GSBarlev
      @GSBarlev 9 місяців тому +11

      Windows conventions breaking regex is _very_ on brand, I will say.

    • @Vysair
      @Vysair 9 місяців тому +3

      @@GSBarlevand shifting the damn location of a lot of stuff around in regedit

    • @GrueTurtle
      @GrueTurtle 9 місяців тому

      ​@@Vysairnothing but the os should have ever been allowed to write to the registry

    • @tzuyd
      @tzuyd 9 місяців тому

      I was in programming circles at the time and apparently it would have broken a lot of poorly coded java and javascript and other programs which were just checking the first digit in the Windows string and assuming 9 meant 95/98.
      I doubt MS gave a legitimate s* about this kind of rationale, but really. Who gives a rats about any software that's still compatible with Windows 95/98? The closest I can imagine might be high end commercial applications, but if they're running that kind of software they're also running machines that aren't capable of running Windows 10.

    • @wta1518
      @wta1518 7 місяців тому +1

      @@tzuyd Or mission-critical systems for governments and corporations. Although those are probably still running Windows 95.

  • @rustler08
    @rustler08 9 місяців тому +80

    Just remember: CPUs could always be named like monitors.

    • @shobo9596
      @shobo9596 9 місяців тому +4

      🤢 fu laptop naming people

    • @tyrannicpuppy
      @tyrannicpuppy 9 місяців тому +8

      Or USB standards.

    • @wta1518
      @wta1518 7 місяців тому +3

      What do you mean X27U bmiipruzx isn't a good name?

    • @Splomf
      @Splomf Місяць тому

      ​@@wta1518to be fair, the keyboard smashing does mean something. It's if the monitor has speakers, what ports and how many and other stuff like that.

  • @carrotwine3649
    @carrotwine3649 9 місяців тому +26

    I remember choosing a new laptop and seeing the 7520u one for quite a nice price, thinking, 7520 is for sure newer and better than 5600u. Then i thought it's too good to be true and checked the benchmarks. Turns out 7520u is worse than even 5500u.. what the hell man

    • @b127_1
      @b127_1 9 місяців тому +3

      The 7020 and 8020 series are basically potatoes. They have 4 cores, which is more than enough for cheap laptops, but if you want to do anything intensive, a 6 (or more) core is going to be faster by a lot.
      The 7520u really should be called a ryzen 3, because most r3 have 4 cores and most r5 have 6. It's a disgrace that amd came up with this naming scheme. The 7020 series are awesome budget cpus, but they're the cheapest, slowest cpus they make and the names should reflect that.

    • @lycanthoss
      @lycanthoss 9 місяців тому +2

      yep, every time I look at laptops with ryzen CPUs I just see a 7000 CPU and think "Damn, the price is pretty good" and immediately remember how fucked the naming is. And this matters even more on laptops, because of power efficiency. Typically new generations bring better battery life just because of node shrinks and you frequently get a node shrink with a new generation, even if the actual performance is not much better.

  • @cmac3530
    @cmac3530 9 місяців тому +12

    Intel's old HEDT SKU's were basically a generation behind their "naming scheme". For example, on the mainstream side Sandy Bridge was 2000 series, Ivy Bridge was 3000 series, Haswell was 4000 series.
    In HEDT Sandy Bridge-E was 3000 series, Ivy Bridge-E was 4000 series, and Haswell-E was 5000 series.

  • @LuisFerCGSW
    @LuisFerCGSW 9 місяців тому +29

    Its funny because Intel recently changed the naming of its chips to specifically be more misleading and hard to understand 😅

    • @plankera
      @plankera 9 місяців тому

      In my opinion they copied Apple. Intel Core Ultra is their M3 Ultra.

  • @reldrago
    @reldrago 9 місяців тому +10

    Honestly it's just the companies taking advantage of the same customers who know nothing about what they're offering. They don't care how it works, and if they don't know a better alternative exists how can they be mad at what they're getting? They see the buzzwords and think they're getting a good deal. Sucks but that's the direction things have been going for a while

  • @danb3785
    @danb3785 9 місяців тому +16

    I think what they, like Apple, are trying to emphasis is that processors are more than just CPU cores now.
    Laptop APUs especially are a combination of CPU, GPU, and AI processor; plus other hardware accelerators.
    It is definitely reasonable to have the left-most number mean "the most up-to-date", then the other numbers provide more detail from there.
    Edit: especially when the AMD 8**** parts are going to have more AI "TOPS" than 7**** parts.

    • @janickpauwels3792
      @janickpauwels3792 9 місяців тому +4

      The most important thing is that the customer CAN find out what the product is, and in that sense AMD is providing all of the information you need. It doesn't matter if anyone thinks it is too complicated or "unfair". If you buy a laptop CPU, and you want the latest core architecture, you need to look at the third digit. If that is too complicated for someone, then it also doesn't really matter, because that same person doesn't even know what Zen 2 or Zen 4 means. If you do know what it means, then you are also capable of reading the product number.
      It would be MUCH worse if AMD was lying, for example claiming a CPU has Zen 4 cores, and then it turns out (under a microscope) that it actually has Zen 2 cores. However, that is not the case.
      The fact that the numbering scheme is different for laptops vs desktops, is unfortunate, but it ultimately doesn't matter. People who know about computers, can find out what they need to know. People who don't know, are also not interested in the technical specs. Besides, that's what salesmen are for. They are supposed to help their customers with buying the stuff they need. At least... that's what a GOOD computershop is supposed to do.

    • @mahfudzk
      @mahfudzk 9 місяців тому

      2nd this one, some are justifiable like mobile 7020U series which uses the same zen 2 cores as mobile 4000 series, but also has pretty big difference like DDR5, IGPU arch, and smaller process node

  • @AmaraTheBarbarian
    @AmaraTheBarbarian 9 місяців тому +5

    A lady got mad, stormed out of the electronics store, and called corporate once because I "wasn't willing to help her" over the exact apple issue described here. We're standing in front of a rack of computer power cables, she doesn't know which one she needs, and I not knowing what computer she owns, don't know either.
    Her: I need a power cable for my Mac
    Me: Do you have the computer with you? (because I already know where this is going)
    Her: No
    Me: Okay, no problem (he lied), what kind of Mac do you have?
    Her: A Macbook (We've ruled out the desktop power cord and I'm starting to sweat)
    Me: okay which type of macbook?
    Her: I think it's a Macbook Pro (this has not narrowed the selection down any further, because it could still be either magsafe version or USB C)
    Me: Does it attach with magnets or is it a little oval that plugs in?
    Her: Definitely magnetic (Woohoo we've narrowed it down from 4 cables to 2!)
    Me: *shows her the 2 magnetic options specifically* so it's gonna be one of these, do you know which it is?
    Her: I thought you were supposed to know this stuff you're the tech guy (F me, I should have just taken the shot with magsafe 2 and if I was wrong she'd just exchange it and think *I* was the moron in this exchange)
    Me: well do you know what year it was new?
    Her: Well if you're not gonna help me I'll just go somewhere else (natural 1, critical fail)
    Like I'm sorry, but I can't just know what computer you have if you don't bring it. The funny thing is if it wasn't a mac and she had any other brand name for HP or Dell they were both sold in our store as 90w bricks with the adapter tips for the 2 sizes they use, and if it were any other manufacturer I could have went for the universal option with like 13 tips and gotten a fair shot.
    Another shorter story a woman came in and told me "my macbook isn't charging I think I need a power cable" I asked if she had the computer with her, no but she brought the cable (YES!) she had a USB C Macbook and was attempting to charge it with a 5w USB A power brick and an A to C cable... I swear to this day that that's why, even if we can charge basically any laptop with C, that manufacturers insist on using and bundling a barrel jack. At least in this example I could give her a proper 65w apple USB C charger and send her on her way.

    • @rustler08
      @rustler08 9 місяців тому

      To be fair, it kind of shows your weakness as a salesperson. You could have easily made a quip about how Apple has played the "How many Chargers can we make and then change it" game near the beginning. This would have alerted her about how it's just an overly-complicated issue. Not guaranteed to work, but much better than you did.
      You did sound clueless at the end.

    • @AmaraTheBarbarian
      @AmaraTheBarbarian 9 місяців тому +4

      @@rustler08 we narrowed it down, I presented the 2 options, which look completely different, and she couldn't tell. Sorry man next time I'll make sure I have a psychic on staff... Unfortunately I picked people for my repair department based on their knowledge and ability to fix things, not their skills in reading the bones, skill issue I guess.

  • @toddoverholt4556
    @toddoverholt4556 9 місяців тому +1

    This must not be something for lawmakers but rather for an industry standards board/regulation organization

  • @HaplessMagician
    @HaplessMagician 9 місяців тому +2

    Windows 9 was skipped iirc partially because a lot of stuff looked for "Windows 9" to catch windows 95 and 98 stuff. So there might be compatibility issues.

  • @sleepib
    @sleepib 9 місяців тому +9

    IIRC, there wasn't windows 9 because the way many programs check OS version would get confused and think you're on windows 95 or 98.

    • @lilkittygirl
      @lilkittygirl 9 місяців тому

      That’s lazy programming

    • @rynobehnke8289
      @rynobehnke8289 9 місяців тому

      @@lilkittygirl That might be true but backwards compatibility is like one of Windows biggest selling features so they usually try to avoid breaking old code.

  • @KaidoLP
    @KaidoLP 9 місяців тому +2

    Naming scheme suggestions:
    3B12H1
    3rd generation, B architecture refresh, 12 Core, high Performance, 1st Product revision Revision (incase there are multiple products that would otherwise get the same name)
    Note: numbers and letters are alternating to allow for different length denominators

    • @GSBarlev
      @GSBarlev 9 місяців тому

      Sounds like the classic Ferrari naming scheme: xxY (or rarely xYY) where xx was the displacement in litres and Y the number of cylinders (246 was 2.4L, 6cyl; 308 was 3.0, 8cyl; and 512 was their 5L, 12cyl GT race cars).
      The problem was that the 458 was their last naturally aspirated engine, so they had to ditch the scheme so that the numbers could keep going up with the turbocharged 3.9L 488 (it's now 0.48L _per cylinder_ 🙄)

  • @Lantertronics
    @Lantertronics 9 місяців тому +1

    You should take a look at how DEC numbered their PDP minicomputer series. Their naming scheme was complete chaos.

  • @OSkarSS20
    @OSkarSS20 9 місяців тому

    No stupid holes in the display and headphone jack is why I got Xperia 1 V.... Also storage can be expanded... Without any tools...

  • @JasonB808
    @JasonB808 9 місяців тому +1

    It’s not just average users that want a new PC that get confused. Large corporations don’t upgrade servers often. Heck some maybe trying to upgrade 10 year old VMWare Exi host hardware. The hardware procurement process may involve approval by Senior Management who may know Jack Shit about IT infrastructure. If you want to spend more money on your new servers. It would be a lot easier to get them to open up the purse strings if they hear the word Gold or Platinum in the processor name.

  • @just-a-waffle
    @just-a-waffle 9 місяців тому

    The apple point has been the same for multiple generations. The "Pro" gets the new high end chip, the regular gets last year's pro chip

  • @jakobmorgan2827
    @jakobmorgan2827 Місяць тому

    Apple used to have their MacBooks tell you when they were made for that reason. I haven't touched one since like 2014 so I couldn't say if they still do. But I remember my handmedown macbook said it was a 2011.5 model.

  • @sobertillnoon
    @sobertillnoon 9 місяців тому +1

    The skipping windows 9 was because of windows 9x (95/98/etc) version detection of older apps. Dont know if this was a legit concern, though

  • @theshadowdirector
    @theshadowdirector 6 місяців тому

    Phone brands don't do this. The standard iPhone is just the iPhone with the latest number slapped on the end, nothing to denote it being lower tier. Same with the latest Samsung phones. There is no 'galaxy s24 Bronze'.

  • @ereder1476
    @ereder1476 9 місяців тому +1

    The only change on my 12years old computer is the GPU. From 560ti to SLI 760 to rtx3070
    Since then, finding good part is such a pain. Motherboard not being feature complete is INSANELY annoying. Nothing come close to my Asus rampage IV extreme for 350€

  • @npaladin2000
    @npaladin2000 9 місяців тому +1

    if I had a SteamDeck or any other Linux based devices, I'd actually want Zen2 based CPU cores, because starting with Zen3 they removed some of the power management stuff (I forget the technical specifics) and Linux hasn't quite compensated for it just yet.

    • @GSBarlev
      @GSBarlev 9 місяців тому +1

      To be fair, that's why the Steam Deck doesn't run the mainline Linux kernel-they maintain their own kernel patches.
      It was a pain in the toucans when 5.19 contained a fixes for peripherals and the Deck's kernel was still based on the prior LTS.

  • @Stars-Mine
    @Stars-Mine 9 місяців тому

    the zen 2 in the 7020 CPUS is a whole node shrink refresh, its not the same zen 2 from 2019

  • @monkeywithocd
    @monkeywithocd 9 місяців тому

    What Microsoft *said* about the Windows 9 thing was complete marketing BS about it being more than a single number jump of an upgrade. The last I knew unconfirmed but far more likely reason that was leaked was that apparently older software would check if the OS was Windows 95 or 98 by just checking if the name started with "Windows 9" and thus naming the OS that could potentially cause compatibility issues. Honestly, though, with how many things they brazenly broke for seemingly no reason I'm a little surprised that was even a consideration.

  • @SaberLordOfTheUndead
    @SaberLordOfTheUndead 9 місяців тому

    My cousin's family bought him a laptop for college and it had a Ryzen 7520u. It only has 4 zen2 cores and a very weak igpu. He was having issues trying to play modded minecraft and I realized while trying to help him that I couldn't even find drivers for the cpu on AMD's website. He returned it and I helped him find another laptop that had drivers available for it.

    • @GSBarlev
      @GSBarlev 9 місяців тому

      I call shenanigans. I play modded Minecraft on my Steam Deck (four Zen2 cores) and a 3400G desktop (four Zen2 cores and _Vega_ graphics). It's all smooth sailing outside of flying (rapid chunk generation). I suspect the issue with your cousin's system is _lack of RAM._

    • @SaberLordOfTheUndead
      @SaberLordOfTheUndead 9 місяців тому

      Your right that the 4 zen2 cores can play minecraft just fine. The main issue was that AMD didn't have proper driver support for the igpu which only had 2 rdna2 cus.

  • @coleeto2
    @coleeto2 9 місяців тому

    Apple now seems to be putting the latest chip in pro iPhones and the chip from last years pro iPhones into the current iPhones, which if that continues is an easy enough system to understand.
    Their naming on the Mac side is much more ridiculous

  • @kaijuultimax9407
    @kaijuultimax9407 9 місяців тому

    Iirc Windows 9 is the Windows Phone OS (remember Windows phones?) and that's the reason why the desktop naming skipped to 10

  • @jerm1027
    @jerm1027 9 місяців тому

    I couldn't stand paying north of $1000 for a mobile phone. I always had a $600 limit... in comes Sony with the Xperia 1 III with 21:9 OLED display without any distractions (hole punch, notches), headphone jack, tool-less sim/microsd, physical shutter button, and all the manual control of the camera I could want. Boom, dropped $1300 on it.

    • @thefilmdirector1
      @thefilmdirector1 9 місяців тому

      I wont pay more than 250 cad for a phone, if that much. Its a phone, it needs to text, call, and be new enough to run social apps, nothing more.

  • @87vortex87
    @87vortex87 9 місяців тому

    Isn't it a simple contractual agreement that TSMC, Samsung, and AMD got the EUV machines first from ASML because these companies invested more when ASML asked their customers to invest in EUV, and thus got dibs on this tech? I thought there was a story there a couple of years ago.

  • @PeidosFTW
    @PeidosFTW 9 місяців тому

    22:51 tbf apple did NOT start the punch hole/notch cameras on smartphones

  • @user-bc7cb8uu7e
    @user-bc7cb8uu7e 9 місяців тому

    I just bought a usbc to 3.5mm converter because i miss the headphone jack. It really is a terrible shame it's gone

  • @defenastrator
    @defenastrator 9 місяців тому

    The skipping of windows 9 was a clever solution to a dumb technical problem. Meny poorly written libraries would check the windows marketing name string to identify windows 95 & 98. Thus Microsoft can never release an NT based windows with the marketing version string with the prefix "windows 9" so as not to break compatibility with old software.

  • @Ikkepop
    @Ikkepop 9 місяців тому +1

    They should just start naming their cpus by a random hash like the AMD e3cfa94b360b5b5af4105d319d649ada or the Intel 6324b8b58b48468b17b0fc1e9330ef10, and put this whole argument to rest.

  • @diSTUD013
    @diSTUD013 9 місяців тому

    Introducing Intel's new server chip. The Unobtanium+

  • @TheAngryIntellect-
    @TheAngryIntellect- 9 місяців тому +2

    Speaking of snake oil.. does anyone remember when sugar free drinks were called diet drinks.... Then they released "sugar free" and now it's "Zero sugar".
    I'm not joking either, I literally just saw 3 different brands in store with those 3 types of THE EXACT SAME THING side by side.. talk about marketing gone snake like..

    • @VitalVampyr
      @VitalVampyr 9 місяців тому

      They aren't the exact same thing typically. For example "Diet Coke" and "Coca-Cola Zero" use different blends of non-caloric sweeteners resulting in obviously different flavors.

    • @TheAngryIntellect-
      @TheAngryIntellect- 9 місяців тому

      @@VitalVampyr Mate... It's a marketing gimmick. They simply could have made the original taste better, but instead they chose to create another one to flood the market with more of their own products.
      And different brands have actually changed the name of the same sugar free drinks, to now saying "zero sugar" instead of sugar free or diet.
      Coke is just 1 example.
      The end result is... THEIR ALL THE FU**KING SAME. they are all sugar free, simple as that. Them purposely changing or not changing the flavour is a parlour trick, to make you think it's some magical new invention.
      Also, on a side note for the less educated: There is strong evidence between artificial sweeteners and both weight gain and cancer. Even the WHO released a statement in the last 2 months to confirm this.
      I knew diet drinks caused weight gain years ago, I did a simple study myself... It's called LOOKING at all the people that drink them. They are all fat or obese, and not a single one of them dropped any weight, in some instances I've seen some people gain more weight.
      Like I said... snake oil at it's finest.

    • @VitalVampyr
      @VitalVampyr 9 місяців тому

      @@TheAngryIntellect- I don't like the taste of Diet Coke but some people do, that's why they still sell it as well as Coca-Cola Zero.
      The link between artificial sweeteners and weight gain isn't nearly so strong as you make it out either. The correlation you've observed could easily be the result of overweight people being more inclined to choose a sugar-free option than people with a healthy weight. There is some evidence that artificial sweeteners promote the appetite more than sugars do though, leading people who drink diet soda to eat more.

  • @vizthex
    @vizthex 2 місяці тому

    i never knew the numbers had meaning, damn.
    i thought it just an arbitrary thing where bigger number = newer model, and random letters are tossed in for minor revisions & shit.

  • @dan2800
    @dan2800 9 місяців тому +1

    When marketing runs out of numbers and letters are boring
    Hmm what shall we use aha let's add elements to our naming scheme and other bullshit
    And then we are ending with
    9624 ultra platinum indium induced mega extreme special edition SSS+

  • @oopdigdigfig9786
    @oopdigdigfig9786 9 місяців тому

    So my ryzen 5 5500u is based on the zen 0 architecture? That's crazy

  • @Flashtony76
    @Flashtony76 9 місяців тому

    I am gaming on an intel2500k =D That probably Linus built in 2012 when I ordered it from NCIX! Added some RAM, und uped the graka from 560 to 1050 now to 2070! Whoot ;)

  • @muramusan
    @muramusan 9 місяців тому +1

    I don't think AMD even did this from 2007 to 2017 😂

  • @DrEtzor
    @DrEtzor 9 місяців тому

    "i was surprised how sh** the airpods pros sounded" and then brings up IE600's which are like, what, 3? 4? times more expensive? like yeah they better sound better.

  • @IIIIIlllllIIIIlll
    @IIIIIlllllIIIIlll 9 місяців тому

    Once you hit version 9 and you still don’t have a major release you just go to 10 so it would be windows 8.10.0 instead of 8.9

  • @user-js6yq6gs3p
    @user-js6yq6gs3p 9 місяців тому

    Remember principled technologies or need lyle for a recap?

  • @jackofblades3171
    @jackofblades3171 9 місяців тому

    Everyone knows that Windows seven ate nine. Seven was just better than nine so we had to have windows ten to replace seven

  • @LordOfNihil
    @LordOfNihil 9 місяців тому

    ever go to a pizza place and try to order a small? their smallest is simply called "large" and their next two sizes up are huge and gigantic. silly marketing department.

  • @clausandersen5999
    @clausandersen5999 4 місяці тому

    This just tells me never to buy Intel products again, thanks for making the choice easier Intel.

  •  9 місяців тому

    I have an idea about how to make things sound new and interesting. Hows about... hold on... adding the actual year to the product? Like 23 or 24 as the firts few letters.
    Crazy, I know.
    Like AMD Ryzen 24700.
    Intel Core 24700.

  • @vapshock3904
    @vapshock3904 9 місяців тому

    I DESPISE what apple did to phone industry.
    Notch on top? Hell yeah.
    No headphone jack? Hell yeah.
    AND EVERYONE FOLLOWED.
    Its so damn hard to find a reasonable phone that doesnt have notch or punch hole and got 3.5mm in it.
    I had to buy a phone via aliexpress and i got Honor 9X, not X9, but exactly 9X.
    Headphone jack, pop-up camera (yeah, in a couple of years apple gonna INVENT a pup-up camera and everyone gonna pick it up).

  • @97DarkSkull
    @97DarkSkull 9 місяців тому

    Just imagine in software developeres would use all of PLATINUM, EXTREME, ULTRA buzzwords.

  • @timplett1
    @timplett1 5 місяців тому

    As much as AMD's first digit is a bit useless and likely misleading to uninformed consumers (which I don't care for) I'm glad that at least the relevant information is available in the naming scheme if you know what you're looking for. However, realistically any properly informed consumer is probably just going to compare benchmarks to decide anyway, meaning the naming is kind of pointless.

  • @Tiberit
    @Tiberit 8 місяців тому

    Intel accidentally made marketing for AMD. :) But Linus is right and naming problems are decades old.

  • @svpracer98
    @svpracer98 9 місяців тому

    Welcome to tech land, where numbers are basically meaningless and all naming conventions are properly screwed.

  • @coolduder1001
    @coolduder1001 8 місяців тому

    Headphone jack please

  • @ericcarr1612
    @ericcarr1612 9 місяців тому

    I think:
    1. Intel is being deceptive with this gen (as they have with other generations) by calling 14 a "new generation". As Linus said, it's not. It's literally a VERY minor refresh, probably the smallest they've ever done.
    2. The names *between* generations can get confusing, especially with suffixes (x3d, X, non X), and especially with GPUs (Super? TI? XT?).
    3. However, I actually don't understand all the hate with the names *within* generations---at least with the mainstream product lines. 7600, 7700, 7800, 7900, 7950. Did it get a little weird/silly when AMD released the X series, then the non X (the better purchase, and with a cooler for the...cooler of the two lines?)? Yeah. But if the suffixes are the same, they are generally lining up correctly. The 7950x3d is kind of an exception here, as it can actually lag behind the 7800x3d in gaming, but is MUCH stronger as a productivity chip.
    4. Same for Intel. For years, I've known---as a mainstream purchaser of gaming CPUs---that *within the same product line*, xx500/600 falls behind xx700, which falls behind xx900, etc. Later, they introduced xx300 and even xx100 for budget options. What's the issue here? If you want more pertinent/specific info, go look for benchmarks. There are tons out there. TONS. Do lower core count (but higher core CLOCK) i5/i7 chips sometimes outperform their higher core count/lower core clock brethren in games? Sure. But again, that's out there if you need it. Most consumers DONT need all the extra info, as it would become too overwhelming to understand.
    The bigger problem is socket naming, which I think AMD has done a *much* better job at. Intel is horrible when it comes to what socket (and chipset!) will work with what CPU. I don't even know what LGA we are on right now, as this cycle I have purchased AMD (first time in many years). But AM4 and AM5? Easy peasy. And, as I mentioned earlier, some of the downstream product lines (like mobile) can get wooly. All the HU/U/whatever suffixes and odd middle numbers is silly. The way AMD now skips a number series to keep it "odd" (3xxx and 5xxx for AM4, then 7xxx, 9xxx(?) for AM5) makes me think they should do their mobile CPU skus in the even number preceding it. Maybe they even did that at some point, I dunno, I don't pay enough attention to those.

  • @majstealth
    @majstealth 9 місяців тому

    by now they could name the skus intel/ryzen 23-04-01-XY YY-CoreGEN-good/Bad-CRAP

  • @YoanIgnatov
    @YoanIgnatov 9 місяців тому

    Still not as bad as Sony naming their phones

  • @papajekket
    @papajekket 9 місяців тому

    It's almost like we need some media to explain the difference to audience, lets say Tech-Tubers of some sort... oh wait

  • @habitatLP
    @habitatLP 9 місяців тому

    i feel like my 7800 X3D works pretty well.

    • @rustler08
      @rustler08 9 місяців тому +1

      No shit, it's effectively the best gaming CPU out there right now.

  • @AnyMEmdq
    @AnyMEmdq 8 місяців тому

    Even Windows did the same shit! From Windows 3 we went into 95/98/ME, i.e. 4, then to XP, i.e 5, then to Vista as 6, then to 7 that was actually still 6 (6.1), same as 8 (6.2 and 6.3), and then to 10 skipping 7, 8 and 9, and then it changed to 1511 - 2004, then it changed again to 20H2 and 21H1, and now both 10 and 11 can be 21H2 or 22H2, which is what replaced the version number, and I'm not counting NT versions before XP (like W2000 that was already 5.0 despite having come out months before the monstrosity that was ME), but between XP, or 5.1, and 10.0, every version was NT
    So, let me recap, here. 1.01, 1.02, 1.03, 1.04, 2.01, 2.03, 2.10, 2.11, 3.00, 3.10, 3.11, 3.2,, 4.00 (this was W95), 4.10 (both W98 and W98SE), 4.90 (ME), 5.1 (XP), 5.2 (XP64), 6.0 (Vista), 6.1 (W7), 6.2 (W8), 6.3 (W8.1), 10.0 (W10), 1511, 1607, 1703, 1709, 1803, 1809, 1903 (that was codenamed 19H1), 1909, 2004, 20H2, 21H1, 21H2, 22H2, and back to 21H2 (W11), 22H2 and 23H2.
    So Windows changed with the release of of W7, as it was still 6, then again with W10, as they skipped 7, 8 and 9 (not to mention just before you had 8.1 that was actually 6.3, making it even more of a mess), then again with the very next version of W10, or 1511, 2 versions later they adopted a XX03 - XX09 version numbering, that was broken 6 versions later with 2004, and immediately again with 20H2, but if 1903 was 19H1, then 1909 was 19H2, and 2004 was 20H1, and they kept the 2XH1/H2 scheme for exactly H1 version, after which the completely scrapped the H1 release, and now W10 and W11 share the same 2XH2 naming scheme, even coinciding in 2 different instances (21/22H2, 23H3 did not get a W10 version, they didn't roll any major update for W10 in 2023)

  • @Topperfalkon
    @Topperfalkon 9 місяців тому

    If you like batshit product naming, look at Selenium 3's naming scheme 😂

  • @ds23dec2k15
    @ds23dec2k15 6 місяців тому

    Him(linus) speaking continuously without letting his Co-cast(employee) say a word is annoying as hell

  • @papasalvo
    @papasalvo 9 місяців тому

    I don thing Intel had any leg ti stand on with the absolute nonsense they are turning their item names into atleast I can easily tell which Gen an AMD cpu is

  • @CosRacecar
    @CosRacecar 9 місяців тому

    The last AMD video card I had was a Radeon HD 7950. The next gen it was rebranded as the R9 280. After a couple generations they dropped the R9, so Polaris was just a 4x0, but the performance of a 480 was not nearly as competitive against Nvidia as an R9 380. Then there was Vega. Now they're doing the RX thing. That's 4 different complete changes of naming convention in the last 10 years.

  • @voidtransmits
    @voidtransmits 9 місяців тому +1

    Oh, Intel :>

  • @TheTyisawesome
    @TheTyisawesome 9 місяців тому

    Lol wtf is Intel on?!🤣 This is literally anti-marketing... Showing them where to go; AMD!

  • @justuseodysee7348
    @justuseodysee7348 9 місяців тому

    God, this is a salt mine

  • @fajarn7052
    @fajarn7052 9 місяців тому

    AMD's Ryzen 7xxx, 5xxx, 3xxx naming scheme is fair IMO, the denomination of the tier has always been the second number. Ryzen x7xx and above for higher end tier, Ryzen x6xx for middle performer, the occasional Ryzen x3xx or x1xx for entry level, and Ryzen xxxxG variant for APU. It shouldn't be that different for laptop if we're purely speaking about performance tier within itself. Coupled with Ryzen 3/5/7/9 classification, it should be clear.
    It has never been confusing to me, it was also similar with Intel's desktop lineup. I've always look for the second/third number to determine the performance tier, coupled with i3/5/7/9, Intel desktop lineup wasn't that confusing looking at purely performance tier. Their mobile lineup onthe other hand, I don't understand.
    Although it is a different story if you want to talk about architecture and such.

  • @DaSlotho
    @DaSlotho 9 місяців тому

    11:25 r u finally at that stage Linus yea i know aye....but once u learn it its so easy to sell ya dead grandmother

  • @imglidinhere
    @imglidinhere 9 місяців тому +4

    Laws and regulations won't fix anything here. It'll just make things worse. Regulation and government subsidization of ANYTHING almost never improves any situation.

    • @ereder1476
      @ereder1476 9 місяців тому +2

      Electricity ?
      ISP?
      I guess you just don't know it's effects.

    • @imglidinhere
      @imglidinhere 9 місяців тому

      @@ereder1476 Notice how I didn't say "never" improves anything? Re-read the comment.

    • @ereder1476
      @ereder1476 9 місяців тому

      @@imglidinhere so your OP is completly stupid then. You can't affirm it will be bad, full caps "ANYTHING", and just play on "i said almost never :^)" to escape from any disagreement. Because it makes your post mean absolutly anything and everything.

    • @imglidinhere
      @imglidinhere 9 місяців тому

      @@ereder1476 You have not given anything to the conversation on any level. I didn't say the regulation does nothing for anything, I said, in other words, it rarely ever does anything good and rarely helps the situation.
      There's no regulation or law you can institute that would solve the issues described here. Besides, hypothetically speaking even if you could make those laws comprehensive enough to cover all the bases, how would you audit a company to ensure they are following those laws, exactly?
      That's my entire point.

    • @ereder1476
      @ereder1476 9 місяців тому

      @@imglidinhere and i gave you clear examples.
      You have yet to prove it would do something bad in this case.
      Just like patent and copyright is being protected: you can protect naming schemes of a product if it had one for multiples years and had this naming scheme coming from an official source.
      Either you follow your own rule or you create a new product and lose the marketing advantage of brand recognition.
      Intel can be free to rename their product so something other than i7 i9 i[something] and go back to pentium if they want to change the naming scheme

  • @Thatonefuckinguy
    @Thatonefuckinguy 9 місяців тому

    I personally love the naming schemes of motherboards. It's so easy and convient for me as a consumer. I usually go ASUS because it's cheap and I'm poor, and a lot of their boards are just HM some string of numbers. The best decision they ever did was putting M.2 into their motherboard names so as to let people know that their boards can support an M.2 drive back when that wasn't a standard feature.

  • @mattymerr701
    @mattymerr701 9 місяців тому

    You said "Taiwan" and "ROC" as if they are opposing names. They are both used by the PRC and the ROC, because one is the name of the island that they both agree on, and the other is the name of the two states, which is agreed on. The thing that is disagreed on is the sovereignty because this is an ongoing civil war from WWII. Please become more educated and have more nuanced takes on this stuff.

  • @SpltPersonaltyOF
    @SpltPersonaltyOF 9 місяців тому

    Bring back the jack!!!

  • @CodesterDubs
    @CodesterDubs 9 місяців тому

    yippee

  • @Hugh_I
    @Hugh_I 9 місяців тому +2

    Yes, AMD's mobile naming scheme is deliberately misleading, but if you know what the digits mean, at least you can tell from just the SKU number what processor architecture it actually is. The "2" in 7020U tells you it is zen2. This is in this sense actually clearer than their older naming schemes, where rebrands landed in the same lineup as new architectures without any hint of it in the name.
    But it get's worse than that if you look at -of course- Intel. Can you tell me if the 13600 and 13600K have the same architecture from the name? No! One can be a rebranded alder lake die, one is raptor lake. Not only does the name not tell you that, but even if you look at Intel's product pages you're being mislead into believing that all 13th gen parts are in fact Raptor Lake dies. You could at best tell by doing math on the size of the L2 cache and look at the die stepping. The only chance you have to even learn this is googling and finding old articles from PC hardware media outlets or say read the fine print on the SKU listing on Wikipedia where you might stumble upon the right footnote. AMD on the other hand is not hiding what you get, not on their product pages and if know how to decode it, not even in their SKU names anymore.
    Ok now you've done it Intel, can't believe I'm actually defending AMD's confusing naming scheme. Thanks Intel!

  • @tbyoda9475
    @tbyoda9475 9 місяців тому +7

    i love how every time Linus goes to push button to beep out the F boom he misses the timing., like every time every wan show. 🤣🤣🤣

  • @karehaqt
    @karehaqt 9 місяців тому +3

    The only engineering Intel did for 14th gen was to change the 13 to 14 on the laser that engraved the IHS so it reads 14900K instead of 13900K etc.

  • @1337GameDev
    @1337GameDev 9 місяців тому +1

    17:54 - The reason for avoiding windows 9 was NOT because of internal code or process -- it was for compatibility.
    When looking at code, when doing compatibility audits, they realized a LOT of older applications, and even some newer ones, looked at the windows build/version STRING / number and then looked if it began with 9, and then ran code for windows 95, 98 and 98se.
    eg:
    if( StringStartsWith( _WindowsVersion_, "9" )
    THEN
    //check for windows 95, 98, and 98se to execute unique code for each
    ELSE
    //use modern / NT api calls
    It was a huge pain -- and they didn't want to have applications be required to use new API for windows version checks.
    It gets EVEN WORSE when you factor in application compilation, as certain compiler directives ALSO looked at windows versions for the target platform :/

  • @Idnekib
    @Idnekib 9 місяців тому +2

    Why don't you and other tech review groups come together with a naming scheme that makes sense and aply it to the real existing products? This way we could just check new products against it for better understanding of base architecture, generation, year, etc.... of the products we buy.
    It will be also interesting forbyour work,bnot having to make sense of the industry naming scheme as we will have our own for understanding.
    I totally understand this is a huge task, but once it is done, it should be valid for a looong time.

    • @joz534
      @joz534 9 місяців тому

      How Standards Proliferate
      Situation:
      There are 14 competing standards.
      Cueball: 14?! Ridiculous! We need to develop one universal standard that covers everyone's use cases.
      Ponytail: Yeah!
      Soon:
      Situation: There are 15 competing standards.

    • @Idnekib
      @Idnekib 9 місяців тому

      @@joz534 and one of them will make more sense. Anyway, here are not standards, only trademarks. That's why it would be nice to have a baseline standard

  • @ejtaylor73
    @ejtaylor73 9 місяців тому +1

    Creative marketing, the hardest working people at Intel.
    They chose to bring it up now to distract from the new chips they're putting out that are just rebrands.

  • @GSBarlev
    @GSBarlev 9 місяців тому +1

    Imagine if AMD decided to troll Intel and codename their next product line "Elixir" or "Beecham Pill."
    That would actually be a great April Fools idea, if companies still did April Fools.

  • @wta1518
    @wta1518 7 місяців тому

    The worst part about the Windows naming scheme is that the numbers don't even line up.
    1: Windows 1.0
    2: Windows 2.0
    3: Windows 3.0/3.1
    4: Windows 95
    5: Windows 98/98 SE
    6: Windows Me
    7: Windows XP
    8: Windows Vista
    9: Windows 7
    10: Windows 8/8.1
    11: Windows 10
    12: Windows 11
    The only way it makes sense is if you forget about Windows Me and Windows Vista, which would probably be for the best. Also, Windows 9 would be confusing because Windows 95/98/Me were often referred to as Windows 9x.

  • @1337GameDev
    @1337GameDev 9 місяців тому

    21:51 - Yup.
    They really just need to say - MacbookPro 2015-A, B, C, D, etc.... and then MacbookPro 2016-A, B, etc
    Everybody understands that. A "year" and then a letter.

  • @adamgarlow5347
    @adamgarlow5347 9 місяців тому

    On your last point, I hate Apple for the same reason. I still demand a headphone jack and sd card slot for phones, but I want to degoogle my android. Problem is, the degoogled android ROMs usually only have support for popular phones which like Apple, ditched the headphone jack... Yes, there are linux phones and the like, but those are 1000 and my ulefone was 200 on sale

  • @brego129
    @brego129 9 місяців тому

    Motorola was the one who actually removed the headphone jack first. But Apple made it popular for sure.

  • @tymeryder7264
    @tymeryder7264 9 місяців тому +1

    Appreciate you calling them out.

  • @synthiandrakon
    @synthiandrakon 9 місяців тому

    Mac pro could also refer to the imac pro. I mean to most people the imac is the mac, so if you say the mac pro they will probably think you mean the imac pro

  • @brandon0sh
    @brandon0sh 5 місяців тому

    oh shit they fixed the studio lights

  • @edgarapocal
    @edgarapocal 9 місяців тому

    Luke always seems like he's doing some other work and is there only because he is required to.

  • @omarw007
    @omarw007 9 місяців тому

    How did nobody say the charger Block

  • @omarw007
    @omarw007 9 місяців тому

    The 15 non pro got the recycled pro chip

    • @lilkittygirl
      @lilkittygirl 9 місяців тому

      yes but that was clearly stated and not obfuscated

  • @blackwing1362
    @blackwing1362 9 місяців тому +2

    the Asus ROG phone line, they say fuck Apple in every conceivable way, and I love it. headphone jack, check. useful, good bezels, check. fully unlocked and customizable, check. yes, they are expensive, but they are just as expensive as Apple phones and better in every way as well.

    • @Noah-lj2sg
      @Noah-lj2sg 9 місяців тому

      They're taking the (small) anti-apple slice of the pie.

  • @Ouzzel
    @Ouzzel 9 місяців тому +6

    My last real build was a 1070ti. The last few times ive looked around i have no clue whats what.

    • @jschroeman
      @jschroeman 9 місяців тому +1

      Yeah the fact that you need to "study up" to figure out the best value is annoying

    • @Noah-lj2sg
      @Noah-lj2sg 9 місяців тому +1

      ​@jschroeman ya but it's fair considering how quickly advancements are being made in the tech space, especially CPUs and GPUs

    • @jschroeman
      @jschroeman 9 місяців тому

      @@Noah-lj2sg I understand where you're coming from, but the naming conventions aren't making it any easier

  • @tjadejoh
    @tjadejoh 9 місяців тому

    The Apple argument is absolutely stupid. The laptops and chips are now just called M1, M2 and M3. Easy. Cant get more simple than that. The Phone chips are A15, A16, A17. Easy. Every year a new one. One the site and in the stores you can find it everywhere. The phones al called 15 because of the generation they came out. Not because of the chip. You cant compare This one I the naming of Intel and AMD. Absolutely stupid argument. I dont think they could make it easier. As for the mac, if you search the serial Number you Will always find the year of release and thats your model right there. Easy. Now with the M chips you wont look at the year anymore, it Will just be M1, M2 or M3. Easy

  • @lsd310
    @lsd310 9 місяців тому

    AMD sucks with their naming EPYC puts their gen in the last number while mobile cpus on the third number.
    And ryzen cpus just skips the 3000 and 6000 for no reason.
    And yet people blame intel more