Amazon Gaslights the EU

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  • Опубліковано 18 лип 2023
  • Amazon claims that it shouldn’t be classified as a “Very Large Online Platform” by the EU.
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  • Наука та технологія

КОМЕНТАРІ • 588

  • @BestBFG
    @BestBFG 11 місяців тому +1706

    Ah yes, the small company of Amazon. Basically a mom and pop shop

    • @roberts.wilson1848
      @roberts.wilson1848 11 місяців тому +111

      Is just a family business.
      What kind of business?!
      Similar to the british royal family business back in the day: conquering, invading taking, growing globally, stuff like that
      A family business ^_^

    • @Korvmannen
      @Korvmannen 11 місяців тому +5

      Barely has a share in Swedish online retail, and I think they cherry pick the facts to hide behind fact like that.

    • @KriLL325783
      @KriLL325783 11 місяців тому +18

      @@Korvmannen Because they suck at it, they don't have a warehouse in sweden, they just ship from germany/france etc so takes ages, and the site is terrible, it's poorly translated and mostly just aliexpress grade listings.

    • @kayjetcwg
      @kayjetcwg 11 місяців тому

      😂

    • @harriska
      @harriska 11 місяців тому

      ​@@roberts.wilson1848sure buddy, Amazon does have an army but it is called a workforce and doesn't invade any countries. Weird comment

  • @CrimWorld9
    @CrimWorld9 11 місяців тому +533

    Feels like Linus isn't Understanding, so let's translate it into Canadian.
    The Law says if it reaches 10% of Canada, then you need to be registered
    Amazon replied with, "Well, we aren't #1 in Ontario, Company XXX is! Why isn't Company XXX registered?"
    Because Company XXX isn't 10% of Canada, they may be large in Ontario, but aren't 10% of Canada.
    Also; apparently Amazon is just directly lying and a lot of these other companies actually are registered.

    • @AHomelessDorito
      @AHomelessDorito 11 місяців тому +11

      He literally compares this to Canadian tire. Why not watch the whole video and make dumb comments like this? Linus admits he knows Amazon is not getting singled out.

    • @diegoforlan2324
      @diegoforlan2324 11 місяців тому +1

      i buy bought my mom a bread oven on the fortnite giftshop so epic shouldn't pay tax ever it's a good store

    • @pptemplar5840
      @pptemplar5840 11 місяців тому +11

      Yeah, he clearly understands, his argument seems to be "yeah maybe we should regulate the local big fish too?" not "I think they're bullying Amazon"

    • @ClokworkGremlin
      @ClokworkGremlin 11 місяців тому +5

      Amazon's entire argument is blatant lies.

    • @Timeward76
      @Timeward76 14 днів тому

      ​@@pptemplar5840yeah but regulating the LOCAL big fish is up to each country's individual authority. This is a EU wide regulation.

  • @lulllaby
    @lulllaby 11 місяців тому +680

    I bet Amazon had the exact opposite argument before, where they were asked to abide by whatever laws physical retail stores do and said: "Nope, we're digital only".

    • @boxhead6177
      @boxhead6177 11 місяців тому +25

      A lot of tech companies tried that in Australia. (Meta, Valve, Uber etc) that they don't have assets in Australia despite having millions of customers believing an EULA written in USA can supersede local law, and its the customers fault for believing that Australuan laws protect them.
      And they act surprise they lost.

  • @leogrievous
    @leogrievous 11 місяців тому +212

    I like how amazons argument is that they are not as big as LIDL. A supermarket, you know where people go to buy things that they literally need to survive.

  • @scprivat9519
    @scprivat9519 11 місяців тому +751

    This whole discussion annoys me for the simple fact, that it is based on a lie.
    The discussion is framed around "Why should Amazon be the only one?".
    But in the list of companies, they list "Zalando". A large german online retailer. So :
    1. Amazons point is invalid that they are the only one, because they aren't
    2. Linus' point is also equally affected by the fact that the basis of the discussion is a lie by Amazon.

    • @habama1077
      @habama1077 11 місяців тому +154

      Also, it shouldn't be inspected on a country-by-country basis in the first place. It's EU wide regulation for a reason. This is simply moving goalposts by Amazon.
      Aliexpress is also affected, that already proves that they are not being "singled out". In fact, about half (8 or 9) of the affected websites aren't even "social platforms", if we go by Amazon's definition.

    • @nickel36
      @nickel36 11 місяців тому +21

      Luke says all of this.

    • @lightningstrike4680
      @lightningstrike4680 11 місяців тому +15

      I agree, I think it's funny they brought up the schwarz group, but don't mention how walmart isn't included on the list. It's very clear that the classification is about their digital footprint, not their economical impact.

    • @AHomelessDorito
      @AHomelessDorito 11 місяців тому +2

      I guess you didn’t watch the whole video but he brought up the zalando website, and alibaba which you forgot was also on the list, and Linus admitted Amazon is not getting singled out, but go ahead and not watch the video and make dumb comments.

    • @rocksgt3104
      @rocksgt3104 11 місяців тому +3

      @@AHomelessDoritoLuke for some reason didn’t say this first though. Don’t bring up the watch the whole video first thing because Luke should’ve said this right out of the gate to prevent any misunderstandings for the discussion. He tries to bring up the dumb country argument first while Linus is talking about the other one and Luke doesn’t switch gears for another 6 minutes. He’s usually on top of things but this one was messy.

  • @p3chv0gel22
    @p3chv0gel22 11 місяців тому +219

    One issue i see with the whole comparison Amazon/Schwarz group is simply that schwarz are primary offline markets, who already have laws to manage that stuff. Yes, Lidl and Kaufland operate online stores, but they are nowhere near big enough to be considered by that law

    • @richard5974
      @richard5974 11 місяців тому +49

      That's the point. It's the Digital Services Act, not Large Retailers Act.

    • @pawepiat6170
      @pawepiat6170 11 місяців тому +2

      What laws do they have for that?
      If I search amazon for sd cards, the first one I get is amazon basics. How is that different from Lidl stocking the front shelfes with store brand shampoo or whatever? They are both large retailers, abusing their position. In both instances I get a cheaper product though.
      The slight difference I see is that amazon is only a facilitator, and you actually buy from third parties, while Lidl stocks this stuff, but when you look at the agreements those offline retailers have it looks just as bad - farmers often don't have a choice but to sell to Lidl, with laughingly low prices, and they only get paid when Lidl sells it, so it's as abusive as amazon in my eyes.

    • @oiytd5wugho
      @oiytd5wugho 11 місяців тому +1

      I think the only time I used their online services was to reserve things in-store. Completely different things

    • @Henrik_Holst
      @Henrik_Holst 11 місяців тому +10

      @@pawepiat6170 that is not at all what the DSA is about, there is not a single item on the DSA list forbidding a store from promoting their own brand over others.

    • @l4kr
      @l4kr 11 місяців тому

      @@pawepiat6170Not being able to compete is Lidl's fault? Sell higher quality products for cheaper than competition and boom.
      Lot of small businesses are thriving and have large queues of customers.
      Adapt or die.

  • @Divide204
    @Divide204 11 місяців тому +383

    No, we're not a large business, we'll only be one when we reach your entire population per month.

    • @bosstowndynamics5488
      @bosstowndynamics5488 11 місяців тому +13

      "We've got tons of expansion room before the point where every single EU citizen buys something from us every single day"

    • @OrangeC7
      @OrangeC7 11 місяців тому +12

      "Even then, it's iffy. I mean, how much really is 700m people?"

    • @leonro
      @leonro 11 місяців тому +2

      They'll probably also talk about how they're not operating in most Eastern European countries (as in there's no amazon dot country), although they definitely enjoy hiring people over there for software development. It surely can't be because of the lower wages, can it?

    • @leonro
      @leonro 11 місяців тому +2

      @@OrangeC7 Just around 450M people in EU actually. That's, like, only 30% of a single country Amazon operates in (India).

    • @sleepymarauder4178
      @sleepymarauder4178 11 місяців тому +2

      The EU don't want the Microsoft in the 90's megacorp problem once again. The USA may be a corporate state but the EU still tries to serve the EU and it's citizens.

  • @melthrandir
    @melthrandir 11 місяців тому +47

    The law is about online platforms, not retailers. Sure, there are some massive retailers in the EU, but basically all of them completely failed their entry into the online space. So no, regulations for online shops shouldn’t really affect physical mainly shops.

  • @xerzy
    @xerzy 11 місяців тому +87

    I'm very confused about this tangent. The DSM law is about the Digital Single Market. Digital. Single Market. It's about digital data on the unified EU market. There's inherent features about digital markets which concern things like privacy - they might translate them into physical stores, but really haven't yet to nearly the same scale, so this doesn't need to concern the largest retailer in Germany or whatever. Is that so hard to understand…?

    • @fraufuchs9555
      @fraufuchs9555 11 місяців тому +10

      Exactly. I don't get why so much discussion.

    • @bosstowndynamics5488
      @bosstowndynamics5488 11 місяців тому

      Well the title of the video was that Amazon was gaslighting the EU, I guess they managed to gaslight Linus too

    • @txtmecha
      @txtmecha 11 місяців тому +7

      Linus didn't take his ADHD pills or something he seemed really off here lol

    • @pnku
      @pnku 11 місяців тому +4

      @@txtmecha Okay, not like it matters but this comment reminded me to take mine, so thank you! :v

    • @oiytd5wugho
      @oiytd5wugho 11 місяців тому +4

      @@pnku bro you need a reminder app

  • @BatteryAcidEnj0yer
    @BatteryAcidEnj0yer 11 місяців тому +295

    zalando is a retailer, and amazons reach per country is irrelevant, the law is 10 of eu citizens not 10% of each EU country population

    • @antoniousai1989
      @antoniousai1989 11 місяців тому +9

      For Amazon, it is especially true because they ship in all the EU countries, even in those where they don't open yet. I'm in Greece and I seldom order stuff from either the German or the Italian shop.

    • @AHomelessDorito
      @AHomelessDorito 11 місяців тому +4

      Linus literally brings up the zalando website on stream but I guess you’d rather make a dumb comment before finishing the video

    • @BatteryAcidEnj0yer
      @BatteryAcidEnj0yer 11 місяців тому +7

      @@AHomelessDorito honestly i don't care enough to watch a 20-ish minute video on something I don't care about, also my issue is that LMG hires 100+ people, and someone could have bothered to check

    • @blackm4niac
      @blackm4niac 11 місяців тому +4

      correct. It would mean Amazon could have like a 50% market share in all countries but intentionally keep themselves at 8% in portugal, or portugal is just like adverse to amazon for cultural reasons or whatever and not fall under that rule. So if Schwarzgroup, the biggest retail company in germany would reach like 50 million germans monthly, they would fall under that rule aswell despite not operating outside of germany (well, they do outside of germany, but let's just say for the sake of argument that they aren't).

    • @LieseFury
      @LieseFury 11 місяців тому +2

      ​@@AHomelessDoritolinus plays devil's advocate and is aggressively wrong for over half the video.

  • @FelanLP
    @FelanLP 11 місяців тому +14

    What amazon seems to not (wanting to) understand is that it is irrelevant, if you are "the biggest". You just have to reach that many people within the EU, no matter you ways, and you automatically count as big.

    • @Kuutti_original
      @Kuutti_original 10 місяців тому

      Its historically always been hard for US companies to understand that despite how much they can exploit their workers in North America, its not the same here. You have to respect the laws, have your staff unionised. Or you are going to pay big fines, and you are likely going to fail.
      Good examble of how not to do it is how Walmart tried to get into German market, lets just say that being anti union, reguiring your staff to spy their coworkers and generally trying to be same as in US wasnt the smartest move and led to failure.
      While good examble of how to do it is suprisingly McDonalds, they have succesfully transformed to every country they are in the EU. As far as i know staff is unionised, (not fully sure about that) paid decently (22$\h in Denmark for examble) and have tailored their menus for the countries they operate in. You can just take a look into French McDonalds story and youll see what i mean.

  • @MarkOfArgyll
    @MarkOfArgyll 11 місяців тому +47

    Amazon love not paying taxes too. Must be hard being a small company like them.

    • @whitehavencpu6813
      @whitehavencpu6813 11 місяців тому +2

      eh.. Looking at where our tax dollars go i really can't blame them. Fuck taxes.

    • @_ChristIsTheTruth
      @_ChristIsTheTruth 11 місяців тому +3

      ​@@whitehavencpu6813Amazon is a billionaire dollar company. Whereas many people are making only 30k a year and they have to pay taxes...

  • @thedancingsousa
    @thedancingsousa 11 місяців тому +52

    Parts of this one kinda just feel like linus arguing just to argue

    • @fraufuchs9555
      @fraufuchs9555 11 місяців тому +6

      Yeah, like he's trying to make a longer conversation on a subject that hasn't much to talk about.

  • @VulkanYT
    @VulkanYT 11 місяців тому +15

    ROFL on the Zalando photoshoot when Luke was like "WE'RE TAKING THIS TO THE BRITISH MUSEUM!!!" lmfaoo

  • @supernenechi
    @supernenechi 11 місяців тому +69

    I take big issue with the statement that they aren't the biggest seller in any of the European countries. Even if that's true (I'm inclined to believe them) then that's still bullshit! Most European countries have their own online platform that sells everything, but those mostly operate within their own borders and not outside. Amazon is the biggest online retailer over the entire EU, even if they are not the biggest in any single country

    • @tomaszgalkowski8701
      @tomaszgalkowski8701 11 місяців тому +1

      Yep. Allegro is way better than Amazon _in Poland_. But if I need something that is not available _in Poland_, Amazon is the only way to go.

    • @LogistiQbunnik
      @LogistiQbunnik 10 місяців тому +2

      Also, the regulation does not even require a company to be "the largest" just big and operating EU wide.

  • @ethanbaker22
    @ethanbaker22 11 місяців тому +95

    Lidl are huge. Them and Aldi in the UK are massive now and that’s not even the EU. You will see soooooo many of them in EU countries

    • @MrArti2012
      @MrArti2012 11 місяців тому +1

      uk is not in eu now, but it has not always been so

    • @alstead6898
      @alstead6898 11 місяців тому +3

      They are also in the United States. I have both within a 15 min drive from my house.

    • @lynnk.7587
      @lynnk.7587 11 місяців тому +1

      I live near the Aldi headquarters LMAO

    • @lucavinciguerra
      @lucavinciguerra 11 місяців тому +5

      I think Lidl is literally the biggest Supermarket chain world wide

    • @samueldsouza8797
      @samueldsouza8797 11 місяців тому

      ​@@lynnk.7587I live near to the UK one

  • @TheUndeadslayer221
    @TheUndeadslayer221 11 місяців тому +129

    "Amazon claims that it shouldn’t be classified as a “Very Large Online Platform” by the EU."
    By that same logic, "Standard Oil" was not a monopoly. Amazon is so big that it's basically "Too big to fail" at this point (it has been for a while).

    • @thedarkdragon1437
      @thedarkdragon1437 11 місяців тому +10

      so, a monopoly

    • @anivicuno9473
      @anivicuno9473 11 місяців тому +27

      I'd argue that amazon has never been, and will never be too big to fail.
      Too big to fail refers to institutions whose failures will be rescued by the state to prevent large scale collapses. Large banks are too big to fail only because their failure leads to a chain of bigger failures, due to banks making up the LM side of ISLM. Amazon's failure will cost jobs, but it doesn't have the capability to cascade into every corner of the financial markets.
      Banks' main value add is that people trust them, you can vapourize trust very easily, and trust is essential in advanced economies. Amazon's value add is its market dominance and efficiency, which are neither essential nor particularly easy to destroy.

    • @TheUndeadslayer221
      @TheUndeadslayer221 11 місяців тому +4

      @@thedarkdragon1437 Correct

    • @BigOnAnime94
      @BigOnAnime94 11 місяців тому +18

      AWS outage: Takes out more than half the internet because nearly every website since 2006 uses AWS. Even Google, Microsoft, Netflix, Disney, Twitter, Facebook, and world governments use AWS for cloud computing. This is where Amazon actually makes their money, online retail is a side thing for them.

    • @futuza
      @futuza 11 місяців тому +12

      @@anivicuno9473 Amazon failing would lead to the collapse of a lot of things though, a ton of websites and apps rely on AWS and if they suddenly disappeared tomorrow about 1/3rd of the web would probably come grinding to a halt.

  • @JRSofty
    @JRSofty 11 місяців тому +32

    Schwarz Group, has a small online presence in the EU, the majority of their money is made in physical stores. BTW Lidl is pronounced like "Leedl"

    • @0106johnny
      @0106johnny 11 місяців тому +6

      Yeah, that is the difference. They are not a Very Large Online Platform because their online market share isn't very large at all.

    • @RobCXS
      @RobCXS 10 місяців тому +1

      In other countries we pronounce it more phonetically like LidUhl

  • @bradfordward
    @bradfordward 11 місяців тому +14

    I mean, Amazon is saying as an online retailer that they shouldn’t face these regulations that are also being imposed on the App Store…an online retailer…

  • @tyrosinetek
    @tyrosinetek 11 місяців тому +25

    One of the things that the conversation tiptoes around a bit (at least in the first 8 minutes) is that EU enforcement agencies are much more independent to both countries in the EU and the industry as a whole (The Great Reversal by Thomas Philippon) compared to American Federal agencies.
    There is a much bigger push to ensure that German officials don’t disadvantage Portuguese companies etc.
    The fact that Amazon is referring to country specific retailers means they do not get the point of EU enforcement and just makes them look like complete fools.

  • @Sonicfan-wi6oy
    @Sonicfan-wi6oy 11 місяців тому +41

    Amazon must be on the good stuff

  • @clashwithkeen
    @clashwithkeen 11 місяців тому +14

    Luke cracking up at his own joke was by far the best part

  • @Geno1isme
    @Geno1isme 11 місяців тому +49

    Zalando was started literally as an EU clone of Amazon for fashion by some VC guys like 10-15 years ago. And they also complained about being included in that list, even before Amazon did.

    • @alexturnbackthearmy1907
      @alexturnbackthearmy1907 11 місяців тому +6

      They sure learned from the best how to avoid any form of responsibility or legal obligations.

    • @GottHoldNicetomeet
      @GottHoldNicetomeet 11 місяців тому +6

      But zalando is literally just shoes and some fashion, while amazon is absolute anything you can buy aside weapons and maybe cars and planes :D

    • @aoeuable
      @aoeuable 11 місяців тому +2

      They also don't do that whole marketplace thing. What they do do though is send you two things in three sizes each and then cover return postage for five items, they're expecting that.

    • @Anonymous-sb9rr
      @Anonymous-sb9rr 11 місяців тому +7

      Amazon clone? Zalando is an online fashion store. There were plenty of online fashion stores in Europe 15 years ago, like Wehkamp or Otto. Zalando just did a better job. Maybe they copied some practices from Amazon, but they're not a clone.

    • @angrydragonslayer
      @angrydragonslayer 10 місяців тому

      @@GottHoldNicetomeet i actually got into some mild shit for that
      i thought i was getting an airsoft gun but got an air gun that went over the legal limit in the entire continent (95 times over in my country to be precise) for energy output

  • @michielvoetberg4634
    @michielvoetberg4634 11 місяців тому +17

    Wait, Canada doesn't have Lidl?
    Also fuck Amazon

  • @LegionIscariot
    @LegionIscariot 11 місяців тому +4

    The issue with asking why this "arbitrary" number is that every number can be seen as an "arbitrary" number. Whether a number is big or small is a matter of perspective. 10 is a big number sometimes and a small number other times. Like Luke says; you have to draw the line somewhere.

  • @NicolaiFox
    @NicolaiFox 11 місяців тому +8

    i bet Amazon didnt know the difference between EU and Europe xD

  • @DutchGamingPieces
    @DutchGamingPieces 10 місяців тому +2

    btw, LIDL (german supermarket) is not small. It operates in multiple countries and almost has a supermarket in each city (and town). Furthermore, the reasons for the digital act is comparable to rules that already apply to physical stores. (LIDL almost only has physical stores).
    EDIT: Lidl has just hit 100 billion euro's in revenue and they have stores in more than 23 countries.

  • @TrigTrig
    @TrigTrig 11 місяців тому +53

    Amazon has a section in their app for short TikTok style advertising videos with "influencers" showing off product.
    To me, it would seem they ARE a social network.

    • @Athasin
      @Athasin 11 місяців тому +3

      If that makes something a social network then a television is a social network (it's not just fyi).

    • @pannoncannon
      @pannoncannon 11 місяців тому +5

      Amazon also own twitch and their websites are heavily linked now. With their products like alexa, ring doorbell, etc theres a lot stronger argument for required privacy as well.

    • @alexturnbackthearmy1907
      @alexturnbackthearmy1907 11 місяців тому +3

      @@pannoncannon And even more evidence about lack of said privacy whatsoever. Not hard to understand why they are trying to work around EU.

  • @mowtow90
    @mowtow90 11 місяців тому +12

    They are not attacking Schwarz Group with the same because its mostly a physical retailer that owns several brands of suppermactes.
    In most of EU they dont deal online at all. While Amazon is on the other spectrum where most of their bussines is online and they have very limisted stores for their primer clients. Not sure in how many countries in Continental Europe (not just EU) they operate. I've seen Amazon stores in London , I think there are few in Germany and France but that my be it. People can correct me if I'm wrong for the other places.
    The law they are arguing against is targeting Online retailes , this is why SG is not affected yet.

    • @dadudeme
      @dadudeme 11 місяців тому

      Not online retailers. Online platforms

  • @Hubris030
    @Hubris030 11 місяців тому +2

    Schwarz Group own several retailers but those are still competing with eachother and are regulated by the federal (anti)cartel office.

  • @ModulMazzle
    @ModulMazzle 11 місяців тому +13

    Their complaint about retailers doesn't make sense, since this is about the DIGITAL SERVICE ACT and them being a very large online platform.
    This is not about in person retailers.

    • @danbowden180
      @danbowden180 11 місяців тому

      Exactly, the difference is huge, I walk into a shop, walk out with a can of drink and all the company knows is "coins were paid for a can of drink" if I ordered that can from Amazon they would have my name, address, email address, card details etc. That's why they need to be regulated differently

  • @MXALOVE
    @MXALOVE 11 місяців тому +1

    The small company of Amazon that has thousands of 60K$+ Vans and Trucks at millions of facilities around the world. I hear they just started air deliveries, heard those were pretty cheap to get.

  • @sokarash
    @sokarash 11 місяців тому +4

    As I german, its always kind of funny hearing others trying to pronounce german words ;)
    Its acutally kinda simple, as german has very little special rules for pronounciation compared to how a word is written - compared to english or french, were its a lot harded to deduct how a word is pronounced based on how it is written.

    • @PPfilmemacher
      @PPfilmemacher 10 місяців тому

      Yes german exactly
      In German every single letter in a word will had to be pronounced
      Not like in English where some letters are being usually ignored when pronouncing the word
      For example the letter „e“ at the end of a word like in „porsche“ Which is a brand name English speaker but especially US-Americans always Butcher by usually ignoring the „E“ or stressing the pronounciation way to much and also using an entirely false Letter to pronouncing it like
      „porchééé“ or „Porchay“

  • @psychotictactoe
    @psychotictactoe 11 місяців тому +1

    "We're a tiny store, trying to go to space......"

  • @MrArcanjoGabriel
    @MrArcanjoGabriel 11 місяців тому +23

    Luck is right on point in everything. And Europe just want to protect their ppl.

    • @Harsh-mg2em
      @Harsh-mg2em 11 місяців тому +5

      That being said, as a European, I think this law should also apply to some big local companies like Allegro or Alza, the first basically being a worse Amazon, and the second a better Amazon.

    • @Ickguenthrasil
      @Ickguenthrasil 11 місяців тому +1

      have never heard of Allegra and the other one, where do they operate?

    • @michaelhutchings6602
      @michaelhutchings6602 11 місяців тому +1

      EU wants to protect from a highly popular company that is the greatest shopping experience ever?

    • @MrArcanjoGabriel
      @MrArcanjoGabriel 11 місяців тому +4

      @@michaelhutchings6602 Yes, our data.

    • @michaelhutchings6602
      @michaelhutchings6602 11 місяців тому +2

      @@MrArcanjoGabriel Why are targeted ads some great outrage?

  • @riky-gl8nl
    @riky-gl8nl 11 місяців тому +5

    Also keep in mind that if those are European companies (with their legal location set within the EU) they are subject to different laws because data of clients is stored in the EU. Many EU privacy laws aims to keep EU citizens data in Europe.

  • @Ferrolune
    @Ferrolune 10 місяців тому +2

    It is true, Amazon is not a "very large" online platform, it is an "extremely large" online platform.

  • @rushbe839id
    @rushbe839id 11 місяців тому +6

    EU regulations work so, that individual countries pledge to implement them as national law. If it is a directive then it is a minimum framework, if regulation, then it needs to be implemented verbatim. Don't know what Luke meant by saying this is an EU level thing and not a national, just wanted to add as a context.

    • @antoniousai1989
      @antoniousai1989 11 місяців тому

      It depends on the specific field of administration we're talking about. If we talk about (e.g.) fisheries and marine resources policies, the individual members can only apply the EU law because it is exclusively decided by the EU. In other cases, they have to ratify or the EU integrates the local systems of laws.
      There are 4 levels of EU-Member States interaction: exclusive competence of the EU (market customs) - Shared competence(Agriculture, Transport, and Employment policies, etc) - Supporting competence of the EU (industrial, education, and public health, etc) - Exclusive competence of the member states (foreign politics, etc).
      What they are talking in the video is about trade market rules, so it is an exclusive competence of the EU
      But I don't think Luke was referring to the distribution of powers in the EU, just the target that this specific law was setting.

    • @rushbe839id
      @rushbe839id 11 місяців тому

      @@antoniousai1989 you're right, i was not clear on the fact that eu law has primacy over national law in certain cases (i just learn that word :D), so yeah, regulations dont even need to be implemented, they just override national law.

    • @antoniousai1989
      @antoniousai1989 11 місяців тому

      @@rushbe839id EU frameworks are quite complicated, it takes a bit to get them.
      It becomes even worst when you talk about things like monetary policies which are centralized in the case of our fellow countries (I'm an Italian citizen) with whom we share the Eurozone, and are decentralized with all those other countries that, for now, retain their local currencies.
      And even foreign policies now are a bit weird because there's a dichotomy between the politics of the singular nations but there's also a Foreign politics representative (now the rep is Josep Borrell) who expresses the will of the European Parliament political forces and while he has no power over the member states, it's an additional voice speaking for all Europeans

  • @alphaspace1100
    @alphaspace1100 11 місяців тому +2

    A reason is that LIDL and Kaufland are just Stores that exist everywhere here in Germany; they're very small in online stuff (even in Germany)... it's not the same market segment

  • @1draigon
    @1draigon 11 місяців тому +6

    It’s crazy how companies can do this to literal countries or even the EU

    • @robb5828
      @robb5828 11 місяців тому +4

      To some extent, but if the EU bans them, you can say bye bye amazon. Any big company has to answer to them if they want their brand to go worldwide

    • @davorzdralo8000
      @davorzdralo8000 10 місяців тому

      Do what? Amazon is flailing, but this isn't going to fly in EU, this isn't America.

  • @MyCrafcik
    @MyCrafcik 11 місяців тому +27

    Sorry Linus but that's a brain dead take. Schwarz/Lidl isn't Walmart, this isn't America. Lidl doesn't have a loyalty program and if it does it's so unused I've never seen a person using it and the any time of loyalty things our supermarkets do is still on paper with stamps. And we pay with cash, not card so no transaction is logged. Amazon is literally as close to Lidl as it's to your local cornershop. If you didn't pay with your card.

    • @davidwilson6577
      @davidwilson6577 11 місяців тому +2

      It's called Lidl Plus and it's an app.

    • @Yorick257
      @Yorick257 11 місяців тому +3

      You should visit Estonia. (Almost) everyone pays with a card and probably at least a half uses the loyalty app (Lidl Plus)

  • @ittadakimaho
    @ittadakimaho 11 місяців тому +6

    Here's a tiny distinction between online and in person retail:
    online requires tons of private user data, in person retail does not.
    So amazons argument makes no sense. If you are handling tons of customer data, you better do it well and as time shows again and again and again, we lack proper regulation for these things.

    • @alexturnbackthearmy1907
      @alexturnbackthearmy1907 11 місяців тому

      Regulation is here, but no one seems to care. Sometimes it is much easier to be sorry then ask permission to do something in the first place.

  • @jonasfermefors
    @jonasfermefors 11 місяців тому +10

    I think you'll find that these European companies that are regional still will behave a lot better than Amazon regarding personal data.. especially in Germany because Germans are very concerned about privacy concerns, so German companies take that seriously.

    • @antoniousai1989
      @antoniousai1989 11 місяців тому +4

      I work in Customer Service for a company that handles multiple languages in the EMEA region (Europe, Middle East, Africa). I have a goddamn training about GDPR and personal data management practically every week ROFL

  • @mukkaar
    @mukkaar 11 місяців тому +3

    Idk what the confusion is about. The issue is concerning whole EU market and online platforms.

  • @skywind7449
    @skywind7449 11 місяців тому +2

    are they forgetting that Amazon runs it’s own App Store for the fire tablets and such? They absolutely have platform-type things under their umbrella

  • @xtos2001
    @xtos2001 11 місяців тому +2

    Weird argument from linus. Hey linus, how much mark up on the screwdriver? 69%, 40%, 20%? Why not 0 mark up and price it just enough to cover your costs? You just need a number. There's no "perfect" number for anything and its just trying to be "reasonable".

  • @SaulsieBerries
    @SaulsieBerries 11 місяців тому +4

    I take issues with a lot of Linus' arguments here. The 10% rule is a line that has to be drawn SOMEWHERE. 8 vs 9 vs 10. 10 is naturally going to stand out as a nice even number. If 5% is too low, then 10% would be the next logical step in most people's minds. The point is that the line has to be drawn, it cannot reasonably be a sliding scale. Enforcement would be a nightmare.

  • @castform57
    @castform57 11 місяців тому +1

    I'd guess amazon wouldn't want to abide by the DIGITAL SERVICES ACT (DSA) in general, because it aims to, among other things, make unsubscribing from services easier and faster. If subscribing to an online service takes 3 clicks, it should take no more than 3 clicks to do the reverse.

  • @_____alyptic
    @_____alyptic 11 місяців тому +20

    Amazon is big in the world and should probably take care of their marketplace which reaches a lot of people. Depending on what is sold.

  • @MarkTrudgeonRulez
    @MarkTrudgeonRulez 11 місяців тому +2

    For example here in Ireland Lidl does not have an online presence, it is all retail stores around the country (not sure about other markets)

  • @GameCyborgCh
    @GameCyborgCh 11 місяців тому +6

    Luke worries about how to pronounce Lidl (leedle fyi) while butchering Schwarz.

  • @Paulxl
    @Paulxl 11 місяців тому +2

    The argument "I'm a retailer. So. That should not apply to me" is really silly. Zalando is a online clothing store. And it applies to them too.

  • @jdg7327
    @jdg7327 11 місяців тому +2

    "10 is very arbitrary" Because it is. And that is better than a vague undefined "very large number of users". If you are gonna make a law it should not be vague and wishy washy.

  • @Rick.Spierenburg
    @Rick.Spierenburg 10 місяців тому +1

    I think you also need to keep in mind that country specific retailers no matter how big or small are under that countries own rules, the European demands on amazon now are because of their reach across the entirety of Europe, therefore it surpases any specific countries jurisdiction and needs to be adressed in European law and policy.

  • @EVAmucc5569
    @EVAmucc5569 10 місяців тому

    I have a bigger problem with companies selling low quality devices and tools that just end in a landfill within a year..

  • @akingergamer
    @akingergamer 10 місяців тому +1

    Amazon acting like being #2 in every EU country isnt more profitable than being #1 in only 1 country

  • @LibertyMonk
    @LibertyMonk 11 місяців тому +1

    "If we had a base 4 number system, would that number be 4%?" NO! "per cent" wouldn't even make sense in a base 4 system. It'd be 12.5% or 6.25%, because it'd be 1/8 or 1/16, but they'd be written in a completely different way.

  • @hyzenthlay7151
    @hyzenthlay7151 11 місяців тому +3

    The thing is the way this technicality works it is actually true. Each country in the EU has it's own Amazon. I live in Spain, and I have Prime, but it ONLY covers me for shopping in the spanish Amazon site. I can't go to any ither Amazon as a Prime client, not even Portugal or France which are right next to me. It would be like the US having an Amazon in each state and your Prime account only covering purchases from your state's Amazon site. I can get stuff from other countries under Prime IF they are available on the spanish Amazon site, but there are a great majority of things that are not available on all the sites.

  • @superslash7254
    @superslash7254 11 місяців тому +6

    Something else to consider is accountability. Those other retailers may be enormous but they also have physical presences and are accountable to human beings. Amazon is not. Amazon literally does whatever the hell it wants, when it wants, with no regard for laws or even reasonability.

  • @kaw8473
    @kaw8473 10 місяців тому

    Amazon sounds like a MAP trying to argue their case.

  • @-Unguardian-
    @-Unguardian- 11 місяців тому

    This segment went from Amazon has no grounds to roasting a German website

  • @stefanejegod8644
    @stefanejegod8644 11 місяців тому +9

    What Amazon is trying to do is basicly Gerrymandering. Trying to change how data is perceived in order to make the result out in their favor. But yeah, if 1 out of 10 people around me buys something from Amazon EVERY month, I'd consider that one of the larger retailers in my... country/region/state/collective or whatever you'd want to call the EU.
    Zalando is a "fashion" company, they sell random weird clothes... None of them are LLT merch or socks-and-sandal combos... Of course Linus have never heard of them!!
    Also, as a danish guy, yeah THIS is VERY european. I'm not saying any of us look like that, but I'm sure if you made like a concentrated exstraction of what a european person is, that's pretty much what you'd get.
    Also also, no I have never use neither Amazon or Zalando. But I sure do know a lot who does.

  • @Arrythmic798
    @Arrythmic798 11 місяців тому +1

    Is Amazon economics/classification split into different locations? Amazon operates separately in US, UK, Germany, Sweden etc... If you have paid for Amazon prime in Germany, you will have it only in Germany, not in US or UK...

  • @LogistiQbunnik
    @LogistiQbunnik 10 місяців тому +2

    If Ali Baba falls under this, then surely Amazon does too, right? That supermarket company already falls under strict rules for consumer protection etc. that exist both EU wide as well as in the specific countries they trade in. Their online market is only a very small part of their turnover. The reason the EU deals with this is because the EU can only rule about things that fall outside of jurisdiction and cannot be regulated in individual countries. That is why it is the EU stepping in here. But again, yeah, you do not have to be "the biggest", just larger than 10% of "the market".

  • @eddysynger
    @eddysynger 11 місяців тому

    That British Museum joke caught me off guard

  • @Eebens
    @Eebens 11 місяців тому +1

    How can they claim that amazon is singled out when Aliexpress and Zalando are also on the list?

  • @Dinkleberg96
    @Dinkleberg96 11 місяців тому +11

    Luke: this gonna try to safeguard children and people in general.
    Linus: bUt But buT why 45 milion?
    Once again Luke's on point

  • @give_me_my_nick_back
    @give_me_my_nick_back 11 місяців тому +1

    Luke you are wrong, they arent just a German corporation, that are all over Europe and i think lidl even has some stores in the usa

  • @hitnovak
    @hitnovak 11 місяців тому

    Lidl Plus app has over 60 million downloads on App store and Google play, which is almost 15% of EU population. The app collects personal data, as well as a whole lot of other details about each purchase and user's device. The app also contains targeted promotions and rewards users with discounts on a number of products. Amazon's argument is that within the scope of DSA / DMA, that should make Lidl (and any retailer employing similar practices) an equally large online platform and subject to the same regulations. And since none of them are classified as "very large online platform", Amazon argues they shouldn't be classified as one either.

  • @RealMephres
    @RealMephres 11 місяців тому +1

    I find the comedy bits much funnier than I should. I wish there were many more like this.

  • @LindonSlaght
    @LindonSlaght 10 місяців тому +1

    Amazon? Never heard of them. Must be a small business.

  • @M1tZk1
    @M1tZk1 10 місяців тому

    Dafuq! Didn't knew Zalando was that big!?
    I mean it's a great way for shopping clothes but they've exploded in popularity... damn.

  • @Ticklestein
    @Ticklestein 11 місяців тому

    4:30 - The whole thing about the Schwartz group is that those are brick and mortar stores. They’re not that big of an **online** platform.

  • @chrismartin223
    @chrismartin223 11 місяців тому

    Well, Amazon did kick Parler out of AWS on hours notice back in 2020... So why again should Amazon not be held accountable for what their customer of AWS do/allow their users to do, etc?

  • @rando5673
    @rando5673 11 місяців тому +1

    I'm all for better privacy but what do retail companies have to do with protecting children?

  • @steeviebops
    @steeviebops 11 місяців тому +1

    The correct German pronunciation for Lidl would "leedle" (like "needle"). But "liddle" (like "fiddle") is used in the UK. Not in Ireland though, our Lidl advertising uses the German pronunciation.

  • @segazora
    @segazora 10 місяців тому

    Btw Lidl is pretty much all over Europe, not just Germany.

  • @jakubblaha4904
    @jakubblaha4904 11 місяців тому +1

    EU Single Market, the end.
    10% of EU pop either reached or not, the end.
    How is this a discussion.

  • @leonardo.1024
    @leonardo.1024 11 місяців тому +1

    "It's very specifically about the EU as a whole... has nothing to do with the individual countries." Except, of course, that those individual countries make up the EU. Not disputing that Amazon should likely be included in the VLOP categorization, but if the Lidl owner dominates the German market only (it doesn't; it has 12,000 stores across the EU and beyond), that's up to 85 million people right there so it's hardly unreasonable to make the comparison. Amazon's point is a bit dishonest, sure, but I can almost assure you that the supermarket chain collects customer data as well, as they operate an app-based loyalty program.

  • @roid1510
    @roid1510 11 місяців тому

    i live in Germany and today i learned LIDL (pronounced Leedl) and Kaufland are owned by the same company

  • @peter_parkour
    @peter_parkour 10 місяців тому

    "We're taking this to the British museum."

  • @somedude5353
    @somedude5353 10 місяців тому

    Comparing themselves at a country level - they probably don’t even pay any taxes to these countries!!!

  • @mattymattffs
    @mattymattffs 11 місяців тому

    Never heard of Amazon before

  • @panikk2
    @panikk2 11 місяців тому

    everyone threw away CRTs and now a lot of them are on your local facebook marketplace for hundreds of dollars

  • @OliverPickard
    @OliverPickard 11 місяців тому +1

    The difference is lidel is a large chain of small supermarkets with no loyalty card Vs a giant online multifaceted company and online privacy laws are very good and the reason threads by insta isn't available in the EU yet

  • @globalist1990
    @globalist1990 10 місяців тому

    Why would physical retailers safeguard online safety? 😵‍💫

  • @noblackthunder
    @noblackthunder 10 місяців тому +2

    several thinks Linus is wrong at. the EU has the Amazon market place , not just AWS data centers.
    On top of that Linus argues that "large retailers" like Lidel that does not gather user data should have the same privacy rules like Amazon. Amazon work different.
    On top Since luke mentions. Data protections laws about in store CCTV is pretty strict .. in general you are not allowed to gather any data there to use later. You are allowed to store data temporarly ( up to 3 month for high value areas like banks ) You are not allowed to use those cameras for anything else to fight crime. In some rare cases the best data you could gather would be a people coutner to see how many people where at a place. The rest of the in store apps still have to follow strict GDPR laws.. But a child might not sign up for Lidel Bonus program. But they will shop from amazon maybe ..
    There are difference between physical retal and online stores in the end

  • @bartevelo9591
    @bartevelo9591 11 місяців тому +1

    Lidl is also a Europe wide supermarket chain, they are based in Germany but have supermarkets all over the continent. Anyway, the may thing is that they don’t have any online services, and this act is trying to limit the power of companies who do have online services

    • @fraufuchs9555
      @fraufuchs9555 11 місяців тому

      They do. I bought a sewing machine from their online store a few years ago. However, I believe their online presence isn't that big. Most people just go to the physical store.

  • @omniversalnihilist
    @omniversalnihilist 10 місяців тому

    Hearing them talk about Lidl is weird.

  • @GuGcGi
    @GuGcGi 11 місяців тому

    Lidl is a grocery store. While they have a signup loyalty program, they probably don‘t reach 45m ppl with that and they don‘t collect as much data. So even if they reached the 45m, they probably already comply.

  • @Nekomosh004
    @Nekomosh004 11 місяців тому

    Amazon, a small family business. Ran by granny at the backyard.

  • @Robertkopp84
    @Robertkopp84 11 місяців тому

    The Schwarz group has 2 discounters that do not even sell anything that could be a danger to kids other than alcohol and in that case they meet the requirements.
    Just another instance of a US company does not understand the laws outside of the US.

  • @derpysean1072
    @derpysean1072 11 місяців тому

    "For the children" should not be repeated like it is the actual reason for government to fiddle with everyone.

  • @wieneckem
    @wieneckem 11 місяців тому +1

    2:18 Imagine it's spelled "Leedle", that's how you pronounce it.

  • @leo.f.v.andersson
    @leo.f.v.andersson 10 місяців тому

    Well, the Amazons argument that they are unfairly treated falls pretty flat since Zalando is classified same as Amazon, and Zalando is a online only retailer...

  • @chankwanting
    @chankwanting 11 місяців тому +3

    Amazon vs EU. I bet on EU winning. The same with Apple Inc. vs EU on the replacement battery fight. Bet on EU winning.

    • @0106johnny
      @0106johnny 11 місяців тому

      When you are one of the most relevant markets in the world you tend to win fights against companies that want to sell stuff, yeah.

    • @alexturnbackthearmy1907
      @alexturnbackthearmy1907 11 місяців тому

      @@0106johnny And that is good actually. If you can FORCE complete asshole to treat you and your people better...then what is the point? If they dont want to sell, they will not. If they are here for greed, they should do it properly.

    • @0106johnny
      @0106johnny 11 місяців тому

      @@alexturnbackthearmy1907 The best thing is that even other countries profit from this, because it is often cheaper for large corporations to have the same standards globally

  • @LindonSlaght
    @LindonSlaght 10 місяців тому

    That guy must live in Edmonton. We have Rogers place and our hockey team is the Oilers.

  • @XeanIV
    @XeanIV 10 місяців тому +1

    It's crazy how they overthink this. Often, the EU law has a threashold in the beginning. Just to see how it is implemented. And it's usally, the most resoursfull companies are beign targeted by the law. Because, they have more money, workers and layers to implement it. In a time this threashold is lowered. A 10% limit is arbitrary, but it will be lowered in a few years, I am sure.

  • @AurelAvramescu
    @AurelAvramescu 10 місяців тому

    Zalando is also in that list, and Zalando is an online German retailer.

  • @rbkeyz2328
    @rbkeyz2328 11 місяців тому +1

    The law regards the entire single market as 1. Its like amazon saying they shouldn’t be targeted by US law for the biggest retailer in the US (which in my example they are) because theyre n2 in most states