ALTERNATE CHAPTERS 00:00 Engage from clear fundamentals; identify overlooked marketing patterns. 05:30 Reframing marketing myths for realistic customer targeting. 15:21 Align marketing with sales for better strategy. 19:22 Integrating market teams to improve sales performance. 23:02 Scoring winners and losers, buying behavior analysis. 31:04 Service crucial in product lifecycle; marketing understands customer. 32:34 Marketing should own pricing and customer experience understanding. 42:20 Align organization to new brand demand strategy. 43:35 Measuring brand awareness, association, and shortlist propensity. 50:03 Critique of misguided marketing efforts and metrics. 54:40 Rethink marketing strategies to match real buyer behavior. 01:01:19 Offering free consultations via LinkedIn and Zoom. 01:04:34 Greek gods, astrology - mythical marketing concepts.
ALTERNATE CHAPTERS
00:00 Engage from clear fundamentals; identify overlooked marketing patterns.
05:30 Reframing marketing myths for realistic customer targeting.
15:21 Align marketing with sales for better strategy.
19:22 Integrating market teams to improve sales performance.
23:02 Scoring winners and losers, buying behavior analysis.
31:04 Service crucial in product lifecycle; marketing understands customer.
32:34 Marketing should own pricing and customer experience understanding.
42:20 Align organization to new brand demand strategy.
43:35 Measuring brand awareness, association, and shortlist propensity.
50:03 Critique of misguided marketing efforts and metrics.
54:40 Rethink marketing strategies to match real buyer behavior.
01:01:19 Offering free consultations via LinkedIn and Zoom.
01:04:34 Greek gods, astrology - mythical marketing concepts.