How To "Grasp" Clay | What is Clay

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  • Опубліковано 7 гру 2024
  • A few days ago, I talked to a potential client, and he said something about Clay I assumed was clear when speaking to potential clients in the GTM ecosystem we're living in right now.
    (I was mistakenly wrong)
    He said these exact words:
    "Interested in seeing mock-up or examples of how Clay could integrate with our process. It was a bit harder to get a grasp on what was specifically being proposed"
    So I started thinking about this, about Clay and its possibilities, and I realized that getting a "grasp" of what's possible on Clay is something hard to get.
    It is probably one of the most common problems that teams can have when trying to "implement" Clay.
    Not because is hard to find a way to integrate it into sales processes, but because you can do thousands of useful things inside Clay, it is hard to decide where to begin with.
    Growth teams feel overwhelmed, they feel lost, because of the power of Clay.
    That's the reason why I am starting a series of videos where you can learn how you can implement Clay into your sales, RevOps, and growth motions.
    Or in other words, how you can get a "grasp" of Clay.
    This is the first video, where I go through the question → What Is Clay?
    Specifically, I cover in this video:
    ⤷ How to think when using Clay
    ⤷ The openness of Clay to build bespoke data
    ⤷ What you can do when having this bespoke data
    ⤷ The right question to ask when starting to use Clay
    ⤷ An actionable step you can work on right now to get a "grasp" of Clay.
    These are going to be the types of videos I wish I could have had when I was first starting with Clay.
    It's not a workflow and it's not general information that everyone knows.
    This is what I use Clay for, and I want to share it with you.
    Reach out and let me know what you think, happy to hear your thoughts on this!

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