YouTube RPM vs CPM - Whats the difference and how to increase them

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  • Опубліковано 6 жов 2024

КОМЕНТАРІ • 141

  • @BrickHouseVintageDIY
    @BrickHouseVintageDIY 3 роки тому +24

    We just got monetized this week and I've been watching videos non stop trying to figure out what the heck rpm vs cpm was... you are the first one that actually made it understandable! Thank you!

    • @sultantv2000
      @sultantv2000 3 роки тому +1

      congratulations

    • @monibasmagic
      @monibasmagic 2 роки тому

      Same here
      I used to watch videos like how to increase views and subscribers and now i am searching about revenue and cpm and rpm 😅

    • @jaydadon7201
      @jaydadon7201 2 роки тому +1

      @@monibasmagic does cpm and rpm help with views

  • @VoiceofVasapitta
    @VoiceofVasapitta 3 роки тому +11

    Thank you for the clear explanation

  • @JimboBrawlStars
    @JimboBrawlStars 2 роки тому +3

    I got monetized this week and my cpm is 3.20-4.00 and my rpm is 0.01. This explains it all haha. Thank you!!

    • @smart_risk
      @smart_risk Рік тому

      Hi my friend,its about 10 day that my channel get moneitized, but our CPM is about 3.3 us dollar and Our RPM is about 0.7, our niche is forex, which is the one the highest possible niches, i dont know what should i do for getting more CPM, is this normal to having such low CPM, RPM in the first days of beeing moneitized? Thank you please reply to me 🙏

    • @smart_risk
      @smart_risk Рік тому

      What is your CPM and RMP now, they incresed by the time or stayed consistent

    • @JimboBrawlStars
      @JimboBrawlStars Рік тому

      @@smart_risk hey!! After monetization I settled on shorter content and my videos are usually under a minute. For the most part, my CPM is $2.60, give or take $0.50. My RPM, however, is usually around $0.55 and not as flexible. However, they both go up tremendously for the few videos I post that are longer!!

    • @JimboBrawlStars
      @JimboBrawlStars Рік тому

      @@smart_risk so, if I were to guess, the simplest way to bring cpm/rpm up a bit is to make longer videos, NOT just in a sense of having mid roll ads though. Just don’t make them too long or they might just get less clicks!! I checked your channel. You will do great in the monetized YT world.
      Good luck :)

    • @smart_risk
      @smart_risk Рік тому

      @@JimboBrawlStars thank you my good freind, wish you the best ❤❤🙏

  • @teteiko
    @teteiko Рік тому +1

    I'm still in the learning stage, I got a valuable lesson in this channel. Thank you

  • @ZoeMcMillan
    @ZoeMcMillan 3 роки тому +2

    My channel was monetized recently and I couldn't understand what the metrics were showing for the life of me...until now! Thank you for explaining this so well!

  • @mobilefreelancer3831
    @mobilefreelancer3831 2 роки тому

    Looking at this video now I can't belive how much you have improved well done dude

  • @KurtofTrades
    @KurtofTrades 2 роки тому

    It’s neat seeing how far you have come from this video, not that this is bad your newer ones are just next level.

  • @pavithravlogs
    @pavithravlogs 2 роки тому

    Thank you for the clear explanation 🙏

  • @RiderXp
    @RiderXp 2 роки тому

    Thank you! I would've read up YT help articles to figure this out but I was feeling lazy and I like watching you videos :)

  • @FilmBooth
    @FilmBooth  4 роки тому +6

    I really hope this helped! CPM is so complicated, until you've read multiple books on it, taken online courses and completed Encarta 95. After that it kind of makes sense

    • @EricaL2024
      @EricaL2024 3 роки тому

      😂😂 that’s the truth!

    • @AllTerrainAction
      @AllTerrainAction 2 роки тому

      Encarter 😂 haven't heard that for ages, the Wikipedia of when I was in school.

    • @JoshConnectMedia
      @JoshConnectMedia 2 роки тому

      To add to that , you must try and troubleshoot space rocket boosters and calculate X-constant per distance to Mars when the circumference of Mars is not given while using Einstein's third law of motion.

  • @loloninyoboys1919
    @loloninyoboys1919 4 роки тому +2

    This is really cool, thank you so much , I had so much questions on my mind..thanks alot

    • @FilmBooth
      @FilmBooth  4 роки тому

      No probs, it's a pretty confusing set up but hopefully that clears things up

  • @lifeingermany8387
    @lifeingermany8387 3 роки тому +2

    Thanks dear brother for such a helpful video.
    My Rpm is swinging I don't know the reason.
    Love from Germany

    • @FilmBooth
      @FilmBooth  3 роки тому +1

      No problem, mine dropped a lot recently and then came back up so it can swing about sometimes

  • @60pluscrazy
    @60pluscrazy 3 роки тому +1

    Clear. Thanks very much.

  • @UnwanaUdoh
    @UnwanaUdoh 3 роки тому +1

    This was awesome, thanks for sharing this 😀

  • @Shotis
    @Shotis 3 роки тому +2

    Fantastic content! Making videos that deserve 1million views

    • @FilmBooth
      @FilmBooth  3 роки тому

      Hey, thanks!! That's very kind of you to say so

  • @JustAboutAnythingUnderTheSun
    @JustAboutAnythingUnderTheSun 4 роки тому +1

    thank you sir, now i understand clearly the difference of the two

    • @FilmBooth
      @FilmBooth  4 роки тому

      Oh good, glad to hear it

  • @themoreyouknow5678
    @themoreyouknow5678 3 роки тому +1

    Great explanation. Thank you!

  • @TeamMacBee
    @TeamMacBee 3 роки тому +1

    This is very helpful. It’s really confusing for a starter to understand all of this so learning this today is really really good. Cheers! #TeamMacBee

  • @danielcharlesfilms2897
    @danielcharlesfilms2897 2 роки тому

    LOVE YOUR VIDEO BRO THEY ARE TRULY AMAZING!

  • @MYANGELB
    @MYANGELB 4 роки тому +1

    this helps alot. thank you so much 😊

    • @FilmBooth
      @FilmBooth  4 роки тому

      No problem, glad it's helpful

  • @fneduzone2162
    @fneduzone2162 Рік тому

    Thank you. Your video is helpful.

  • @valleyoftaste2213
    @valleyoftaste2213 3 роки тому +1

    Very well explained and helpful thanks for sharing

    • @FilmBooth
      @FilmBooth  3 роки тому

      No problem, I have to watch this video myself sometimes to remind myself what it all means, it's so confusing compared to what it should be

  • @nemusworld
    @nemusworld 2 роки тому

    Just got monetized and this helped me understand my analytics better thanks

  • @OncuFarm
    @OncuFarm 4 роки тому +1

    Thank you for sharing, sir.😊👍

  • @FinancialFaiz
    @FinancialFaiz Рік тому +1

    can someone tell me what is the expected RPM for an English education/economic channel? Are we looking at USD20?

  • @whisperinghaircutsasmr
    @whisperinghaircutsasmr 2 роки тому

    thank you, I finally understand what this is 😅

  • @RojalpsTV
    @RojalpsTV 2 роки тому

    Thanks for this great tutorial and very informative content

  • @NaomiShapumba
    @NaomiShapumba 3 роки тому

    It surely is confusing but you are doing a great job explaining

  • @tommymejiaES
    @tommymejiaES Рік тому

    Holly wacamolly, you have massively improved your editing and storytelling skills, I can notice it now that I am seeing this video. What is it that helped you change so much?

  • @florencemithika8766
    @florencemithika8766 2 роки тому

    I haven't reached the 1000 Subscribers yet but am watching all this...

  • @playspot1
    @playspot1 2 роки тому

    Very good and fun😝😝

  • @ngsimple7
    @ngsimple7 4 роки тому +1

    This Is great. Thanks for sharing

    • @FilmBooth
      @FilmBooth  4 роки тому

      No probs, glad you liked it

  • @BisdakKo
    @BisdakKo 2 роки тому

    Thanks for this information.

  • @brainykhela5726
    @brainykhela5726 2 роки тому

    thanks for explanation. I think you should reduce BGM atleast by 50% of current.

  • @ShoppingwithRina
    @ShoppingwithRina 3 роки тому

    This is so great to know

  • @zainabskitchen2463
    @zainabskitchen2463 4 роки тому +1

    Nice 1!

  • @phaedragardeness
    @phaedragardeness 2 роки тому

    Thankyou!

  • @Chefhindkachani
    @Chefhindkachani 3 роки тому

    Thank you

  • @PhillyDee215
    @PhillyDee215 Рік тому

    Does a longer ad make more money than a shorter ad?

  • @DrRekhasEduGrit
    @DrRekhasEduGrit 3 роки тому

    Thanks for sharing 🙏

  • @balasmusings
    @balasmusings 2 роки тому

    Nice explanation.

  • @restoration2489
    @restoration2489 4 роки тому

    Good video, worth learning. Thanking you. Wish you develop more .. learn exchange offline

  • @benboonproduction
    @benboonproduction 3 роки тому

    Nice video thanks

  • @discovermotivation762
    @discovermotivation762 4 роки тому

    cool, I am going to check the cpm again...I have a new channel . thx

  • @freyafoxmusic
    @freyafoxmusic 3 роки тому +1

    ty ty ty

  • @LeonidZabolotin
    @LeonidZabolotin 4 роки тому +2

    I'm sure this is a great video but I barely can understand what you're saying since I'm not a native speaker. But thank you for this video anyway!

  • @farmandgarden1
    @farmandgarden1 2 роки тому

    Nice

  • @joeldicas
    @joeldicas 3 роки тому +1

    Sua explicação tirou muitas dúvidas minhas obrigado vídeo show de bola!

  • @smart_risk
    @smart_risk Рік тому

    Hi my friend,its about 10 day that my channel get moneitized, but our CPM is about 3.3 us dollar and Our RPM is about 0.7, our niche is forex, which is the one the highest possible niches, i dont know what should i do for getting more CPM, is this normal to having such low CPM, RPM in the first days of beeing moneitized? Thank you please reply to me 🙏

    • @TraderNee
      @TraderNee Рік тому

      Mine too .. I do not know why

    • @anonix4078
      @anonix4078 Рік тому +1

      How is it going now?

  • @aacemel5697
    @aacemel5697 3 роки тому

    My estimated revenue is less than my RPM I’m so confused why … please answer 😊

  • @SAVVYAZE
    @SAVVYAZE 3 роки тому +2

    Still confusing but I understood a bit thanks. I got monotizated yesterday and I looked in the analytics my estimate revenue is blank then RPM is blank but my CPM is $16.91 is that good or bad

    • @FilmBooth
      @FilmBooth  3 роки тому +1

      Yea it is confusing I agree. I'd let your CPM settle, after one day it might not be the same as in a months time but I'd say that's pretty high

    • @SAVVYAZE
      @SAVVYAZE 3 роки тому

      @@FilmBooth oh okay thanks

  • @thecougarexperience
    @thecougarexperience 2 роки тому

    My RPM is $2.31 but my playback CPM is $7.50. Don’t know what that means.

  • @puzzLEGO
    @puzzLEGO 3 роки тому

    Bruh all my audience is little kids my cpm is so low

  • @Demoniaco
    @Demoniaco 4 роки тому +1

    My peak CPM is $213 (one day) on one of my videos but average around $150. It's a very niche space that's booming because of COVID19 though, so the adverts are very much targeted and they pay a premium no doubt.
    No porkie pie here :)

    • @FilmBooth
      @FilmBooth  4 роки тому

      That's awesome, the most I've ever heard of is 23 across a whole channel, I've seen individual videos get something that high but thats very profitable

    • @Demoniaco
      @Demoniaco 4 роки тому +1

      @@FilmBooth ah, the entire channel is 32 cpm.
      Just that one vid got lucky with 150 average.

  • @alivstyson1864
    @alivstyson1864 4 роки тому

    I have had several questions and am trying to learn this stuff. IS CPM dictated by genre ?
    And if it is why do I see people in the comment section saying their CPM fluctuates and is not constant.

  • @Mooksie
    @Mooksie 3 роки тому +2

    I just got monetized on ads 2 days ago, my cpm is $23.72 , rpm is $0.03. 45% of my viewers are from India but I live in US. Is that normal for someone who had monetized for 2 days

    • @FilmBooth
      @FilmBooth  3 роки тому

      Id wait a few weeks, your figure will probably move about a bit, you might have just found that one video is doing well in India this week or it could stay like that.
      So views from India will result in less revenue, did you promote your videos in lots of Facebook groups too?

    • @Mooksie
      @Mooksie 3 роки тому

      @@FilmBooth no but the niche I am in: animation software tutorials and reviews, has a is a big market for that in India. My videos blew up when I only had a couple hundred subs so I couldn’t monetize them. I am now making similar content, very grateful for the people in India

    • @Mooksie
      @Mooksie 3 роки тому

      @@FilmBooth I will update you what my rpm is in a few weeks, it already has went up

    • @FilmBooth
      @FilmBooth  3 роки тому +1

      Check your audience retention from the viewers in India, you might find they watch videos for less time so adding subtitles in their language could be a good service if you want to help them out more and being your watch times up to a similar amount as English speaking countries.
      I

    • @Mooksie
      @Mooksie 3 роки тому +1

      @@FilmBooth Ok now my cpm is $6 and it getting higher. Very grateful

  • @wolfamri
    @wolfamri 3 роки тому

    Thanks! Makes total sense, but a question: how is it possible that my RPM on some videos is more than 90% of the CPM, and on others it is less than 30%. So far I only do youtube ads, so no memberships and other stuff.

    • @FilmBooth
      @FilmBooth  3 роки тому

      Let me just make sure I understand the question, some videos your RPM is more than you CPM? Or some videos your RPM is 90% (10%less) than your CPM?

    • @wolfamri
      @wolfamri 3 роки тому

      @@FilmBooth Thanks! No, it is 10% less than the CPM. I just wonder how that is possible if youtube takes 45% of the share and I don't monetize anything but youtube ads.
      To be clearer:
      On some videos I have a CPM of US$10, and an RPM of US$9
      On other videos I have a CPM of US$10, and an RPM of US$3

    • @FilmBooth
      @FilmBooth  3 роки тому +1

      Wow thats a really high RPM! Ive just checked my own and the highest mine tends to get is about 50% of the CPM, so im not actually sure how you're getting that!

    • @wolfamri
      @wolfamri 3 роки тому

      @Business Film Booth Thanks anyway. I just checked. My lowest CPM vs RPM is US$11,61 vs US$3,30 while my highest is US$12,67 vs US$11,93 - totally weird.

    • @FilmBooth
      @FilmBooth  3 роки тому

      @@wolfamri I mean that's great new of you haahah, I wonder if it's a glitch, if anyone is reading this who has found the same do let us know

  • @paradisemusiclibrary1756
    @paradisemusiclibrary1756 2 роки тому +1

    I wish everyone who reads this becomes a successful UA-camr one day. Blessings! 💖🙏

  • @restoration2489
    @restoration2489 4 роки тому

    Is there a more succinct way of describing it? like my videos for example

  • @HuzzaTVDreamBook
    @HuzzaTVDreamBook 4 роки тому +2

    2:07 😂😂😂😂
    5:16 😉😉😉😉

  • @TAPPChannel
    @TAPPChannel 3 роки тому

    whats your RPM vs CPM?? I'm getting only about 31% of CPM and in 2020 that was only 26% of CPM :( Google claims it should be 45-55% split

  • @womenhealthforum
    @womenhealthforum 3 роки тому +1

    Guys I just got monetize last two weeks and I got a health channel but don't understand why my rpm is extremely low
    Can someone help me out ?

    • @FilmBooth
      @FilmBooth  3 роки тому +1

      I'd leave it a few more weeks before you panic, a channel I work on had the same thing and it took about 4 weeks to work itself out.
      Its down to businesses spending money on ads, so in some niches the way brands promote themselves is more seasonal which means your rpm and cpm could move about over the year quite a bit if that is the case.
      The less people willing to bid on your niches content the less youtube charge for ad space and the less you'll make.

    • @womenhealthforum
      @womenhealthforum 3 роки тому +1

      @@FilmBooth
      You're a true legend
      May God bless you for responding so quickly and precisely
      I am glad to have you

  • @YoussefMagdy..
    @YoussefMagdy.. 2 роки тому

    is this @SB737's father he sounds and looks like him?

  • @hiosninja940
    @hiosninja940 3 роки тому

    My RPM is 0.25 dollar But my CPM 1.65 dollar is it normal ?

    • @FilmBooth
      @FilmBooth  3 роки тому

      There is no normal im afraid, different topics have different CPM and RPM, from all the channels I've worked on that does seem low though, where in the world are your viewers watching from?

    • @hiosninja940
      @hiosninja940 3 роки тому

      @@FilmBooth what should i do now 😥

  • @propelledpingu
    @propelledpingu 3 роки тому

    My most recent video got a rpm of 0.03$ and the one before had 0.90$ rpm, they were both monetised from the start. Any idea what’s causing this big gap?

    • @FilmBooth
      @FilmBooth  3 роки тому +1

      I'd say let them run for a month and then come back, the daily averages can really skew things

  • @beatinsomnia1690
    @beatinsomnia1690 2 роки тому

    He sounds like CAPTAIN JACK SPARROW 😁

  • @budgetbirdy100
    @budgetbirdy100 4 роки тому

    Hello, new subscriber. I just got approved for AdSense for my blog and I'm noticing wild swings in the RPM rates. It's gone from 11 cents to $5.64 within the span of a few days and bounces all around. Is this normal?

    • @FilmBooth
      @FilmBooth  4 роки тому

      That's interesting, so this video was related more to UA-cam so I'm not 100% sure with blogs. It could be that certain ads clicked generated higher cost per click due to the content so you made more but I'm afraid on blog posts I can't really comment anymore than that, perhaps a lovely viewer will fill you in more

    • @budgetbirdy100
      @budgetbirdy100 4 роки тому +1

      @@FilmBooth Thank you very much for commenting back. I'm still waiting for my UA-cam channel to meet the monetization standards but it's been interesting watching the blog RPM bounce all over the place this past week. Still super new at it!

  • @alivstyson1864
    @alivstyson1864 4 роки тому

    do 15 second adds count as monetized views ? And are they at a reduced cpm / rpm rate relative to a 30 second add ?

    • @FilmBooth
      @FilmBooth  4 роки тому

      thats a great question!! I dont actually know the answer im afraid, i wonder if anyone who is reading this who might know could comment to fill in the gaps

  • @Kiddotv24
    @Kiddotv24 4 роки тому

    I need your help individually ....
    after 15 days of mono i get only 0.08 rpm and 1.30 cpm

    • @FilmBooth
      @FilmBooth  4 роки тому

      I'm afriad different niches and different audiences bring in different CPM. So content in the finance sectors, or marketing or make-up make more and you get higher CPM from Australia, American, England and NZ in most cases, so it's probably down to your content and viewers.

  • @paulg.6120
    @paulg.6120 Рік тому

    Someone please explain to me how I can have a single video have a $9.67 CPM but youtube only payed me an RPM of .53cents for a 5.4k video giving me a pathetic $2.91 ??? They made $52.22 off me and are only paying me $2.91 I'm supposed to get 55% and they get 45% how can they get away with this?

  • @young9534
    @young9534 3 роки тому

    Just got monetized. After one day my CPM was nearly $9 and my RPM was $0.06. That has to be a mistake, right?

    • @TextbookBoxingGB
      @TextbookBoxingGB 3 роки тому

      Having the exact same problem now, CPM is $14 and RPM is $0.25
      Did it fix itself or did you have to do something?

    • @young9534
      @young9534 3 роки тому +1

      @@TextbookBoxingGB it fixed itself

  • @alivstyson1864
    @alivstyson1864 4 роки тому

    I dont even have a monetized channel BUT After viewing at least a dozen videos on the subject I have yet to hear one person explain the following. What is the relationship between RPM and Average time a video is viewed ?
    IF video A and B are BOTH 10 mins long and BOTH have a CPM of 4.00 but A gets an average view of 8 mins and B only gets an average view of 2 mins HOW Does that effect RPM / Bottom line revenue ?
    I am suspecting the reason I am finding this info so so hard to come by is because Most people Uploading videos on the subject Dont really understand the relationship.

    • @FilmBooth
      @FilmBooth  4 роки тому

      Your RPM won't increase, it's based on how much you get paid per 1000 monitised views, so 1000 views of an advert is 1000 views. If you put more adverts in your videos it just means you'll get more views (1000 views faster) but watch time won't make your RPM increase or decrease, it'll mean you just make more money as a result of more views.

    • @alivstyson1864
      @alivstyson1864 4 роки тому

      @@FilmBooth Ok let me see if I understand this / you. In my example lets say A averaged 2 commerical views As a result of people sticking around 8 mins where as B averaged only 1 commercial view
      AND AND AND you are saying they both got paid the same because they ( each video) was viewed 1k times ?
      You are saying that video A will just reach 1 k faster ? Because If thats true SOME ONE IS Getting Ripped off.
      IN VIDEO A TWO Different advertizers got Exposure NOT One ! You should have gotten money from BOTH advertizers !

    • @FilmBooth
      @FilmBooth  4 роки тому

      Youve kind of understood, but from the sounds of it you've not grasped what rpm is fully. You get paid for both advertisers, this does not effect your rpm, rpm is how much you make per 1000, not how much you make overall, 1000 views just comes faster with 2 as view's Vs one

    • @FilmBooth
      @FilmBooth  4 роки тому

      Youve kind of understood, but from the sounds of it you've not grasped what rpm is fully. You get paid for both advertisers, this does not effect your rpm, rpm is how much you make per 1000, not how much you make overall, 1000 views just comes faster with 2 view's Vs one, watch time won't impact rpm

    • @alivstyson1864
      @alivstyson1864 4 роки тому

      @@FilmBooth Ok Let me put it this way Your CPM will basically be dictated by genre ?
      Also lets say your CPM is 4.00 the results would look like this in the following example ?
      4.00 less the 45% for tube which would now be 1.80 of that 1.80 lets say 50% are seeing the commerical so your Rpm would be 0.90 per 1000 ? Two other questions if you dont mind. Does Tube allow you to sell directly to the advertizer by making a commerical for them within your video itself ? And do Other youtubers sponsor channels that are not yet monetized if they feel they have a video that could go viral ?
      Thanks for your patience.

  • @ExplorewithZac
    @ExplorewithZac Рік тому

    It's important not to drink vodka before pushing record. Hahaha JOKING.

  • @FatimaOuaddou
    @FatimaOuaddou 3 роки тому

    Help mi pleaise

  • @starprofile21
    @starprofile21 2 роки тому

    Im inlove with you♥️😘

  • @DarkoStreams
    @DarkoStreams 4 роки тому

    Who else thought this was about cars?

    • @FilmBooth
      @FilmBooth  4 роки тому

      Haha sorry!! Wrong RPM

  • @terraincognita1130
    @terraincognita1130 2 роки тому

    I stope tio see the video because this music !!!Stop it !

  • @paulgolimlim8429
    @paulgolimlim8429 2 роки тому

    Hi idol im new youtuber lucylen golimlim thanks for your sharing idol

  • @jaypauludtohan5390
    @jaypauludtohan5390 4 роки тому

    Your handsome

  • @Latty4life
    @Latty4life 3 роки тому

    Thank you

    • @FilmBooth
      @FilmBooth  3 роки тому

      My pleasure

    • @Latty4life
      @Latty4life 3 роки тому

      Question i see one of my videos cpm $50 and the rpm $12 Dallas how that goes. Am just monetize