We Created YouTube's First Fashion Show! | Style Theory

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  • Опубліковано 17 тра 2024
  • 🛍️ Thanks to Shopify for sponsoring this video!
    Start your own business with Shopify today! ► shopify.com/styletheory
    A few weeks ago we, together with our friends at ZHC, Critical Role, Seek Discomfort, and Popflex, put on UA-cam's FIRST ever creator fashion show. The event was a total blast and we enjoyed hanging out with you on the live stream. But now... we want to show you behind the scenes of what it REALLY takes to put together a fashion show. Let's find out!
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    Credits:
    Writers: Amy Roberts
    Editors: Jerika (NekoOnigiri), Koen Verhagen
    Sound Designer: Yosi Berman
    Thumbnail Artist: DasGnomo
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    Need Royalty Free Music for your Content? Try Epidemic Sound.
    Get Your 30 Day Free Trial Now ► share.epidemicsound.com/Style...
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    #CIF2024 #CreatorsinFashion #FashionShow #Fashion #FashionShows #Theory #GameTheory #StyleTheory #Blogilates #ZHC #CriticalRole #UA-camShopping
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КОМЕНТАРІ • 450

  • @LeeLikesToast
    @LeeLikesToast 22 дні тому +1762

    Did anyone notice that Matpat said this would be an annual event

  • @TotallyNotIceOwl
    @TotallyNotIceOwl 22 дні тому +968

    Seeing Amy scream at the top of her lungs while being chase by William Afton made my day.

  • @SplitSniper7
    @SplitSniper7 22 дні тому +702

    Amy's portrayal of MatPat was so on point 😂😂

    • @billyalarie929
      @billyalarie929 22 дні тому +22

      Wait, was that Amy?? Couldn’t even tell! Man, she needs a raise bc that is a talent that could REALLY take the channel to some interesting places!

    • @ecokrazy
      @ecokrazy 19 днів тому +5

      I loved the googly eyes

    • @alexcross7303
      @alexcross7303 5 днів тому +1

      I loved how crazy she made him sound even though she wanted it and dreamed of it.

  • @ebonyblack4563
    @ebonyblack4563 22 дні тому +346

    MatPat having had total theater dad levels of excitement about a runway show is exactly how he always seemed.

  • @theRealSara
    @theRealSara 22 дні тому +313

    From a professional event producer, thank you for sharing what it takes to put on a live production - fashion shows, concerts, festivals, conferences, even live sporting events like the Super Bowl - all different types of events but go through similar types of planning and production process. It’s organized chaos and I love it!

    • @theRealSara
      @theRealSara 22 дні тому +16

      The event-day, last minute decisions to just get everything to the finish line is where I thrive. You did great, Amy!

  • @ruvintheekshana7121
    @ruvintheekshana7121 22 дні тому +237

    All we need now is a cooking show with Santi instructing the others on how to cook 😂😂😂

    • @EndoftheBeginning17
      @EndoftheBeginning17 22 дні тому +7

      Naw we need a cook off with Ramsay and Elton Brown and Uncle Roger as the judges that'd be wild

    • @thesymbiotenation.4552
      @thesymbiotenation.4552 20 днів тому +4

      And a Film Festival with Lee... oh OH and a new E3-like convention with Tom!

    • @mage1439
      @mage1439 16 днів тому

      I don't know about all that. Have you seen some of the stuff Santi cooks?

  • @Jule_5589
    @Jule_5589 22 дні тому +123

    PLEASE do a "Sakura arcade" line, I would buy everything there fr

    • @josy3504
      @josy3504 10 днів тому +1

      I completely agree

    • @roselve6798
      @roselve6798 6 днів тому +1

      I would love that too ❤

  • @swatantrimukherjee3033
    @swatantrimukherjee3033 22 дні тому +293

    A BEHIND THE SCENES VIDEO???

  • @chrismedcare9126
    @chrismedcare9126 22 дні тому +533

    honestly it was really great. i want to see creators in fashion next year.

    • @osmosisjones4912
      @osmosisjones4912 22 дні тому +6

      I wanna see a food theory on onions in your socks 🧦 to remove toxins from your body

    • @commandercorl1544
      @commandercorl1544 22 дні тому +5

      It'll be coming! It's supposed to be an annual event.

    • @chrismedcare9126
      @chrismedcare9126 22 дні тому

      @@osmosisjones4912 that would be fun indeed!

    • @archerelms
      @archerelms 19 днів тому +1

      ​@@osmosisjones4912 it's 100% wrong. There's your facts.

    • @osmosisjones4912
      @osmosisjones4912 19 днів тому

      @@archerelms explain the basic idea the chemicals opening your pours sweating out

  • @poliebear6777
    @poliebear6777 22 дні тому +145

    Amy acting like matpat 😂😂😂! 2:33! Keep up the amazing work Amy!

    • @juliajohnson4080
      @juliajohnson4080 2 дні тому

      I love that he’s remembered as, “that guy who thought all children were robots” 😂

  • @Songal18
    @Songal18 21 день тому +43

    Fellow 5'2" person here, I am so, so, SO happy that it is YOU guys breaking fashion's stale, stoic molds and bringing life and TRUE color back into this world!

    • @juliajohnson4080
      @juliajohnson4080 2 дні тому +1

      Yes yes yes!!! Fellow shorties agreeeeeeee!!!

    • @Songal18
      @Songal18 2 дні тому

      @@juliajohnson4080 Wooo hoo!!!

  • @im.a.stick.
    @im.a.stick. 22 дні тому +184

    I’m honestly so proud of the team for doing all this! They deserve so much ❤

  • @shrugis
    @shrugis 22 дні тому +92

    i'm glad how you are helping the models too-i hope they get hired somewhere :)

    • @ivory7182
      @ivory7182 20 днів тому +2

      I loved the diversity and character of the models. They were some of my favorite parts!

  • @sandwichqueen
    @sandwichqueen 22 дні тому +100

    Fashion theory has actually been super helpful for me because it assumes you know nothing about fashion. You guys also talk about things that aren't really talked about like the organization and the shaving.

    • @scoylephoto
      @scoylephoto 22 дні тому +10

      And they do it in a way that doesnt make you feel dumb for not knowing it. That's the best part!!!

    • @madelinelm1756
      @madelinelm1756 21 день тому +1

      🎉🎉🎉 yes fashion theory is my favorite. 😊 and I love Amy so much.

  • @bearkid1
    @bearkid1 22 дні тому +44

    And now we need a new CR commercial with Level 20 Jester Invoking Duplicity with Ginny and (NOW) Amy... Or at least an episode of CR where Amy or Matt join as a guest character...

    • @kevingross6774
      @kevingross6774 21 день тому +3

      I’ve been hoping for a MatPat guest character since he announced retirement

  • @bearianna
    @bearianna 22 дні тому +26

    I’ve been CRAVING the opportunity to have a Theorywear/Lumen piece for YEARS now in my wardrobe since I can really tell you guys fully care about your merch. It took me a while to find the piece I wanted, but I finally pulled the trigger on the Lumen cloud crewneck for my birthday, and I’m BEYOND excited to receive it! ☁️ looks so soft and comfy and I can’t wait to wear it. 🥹😍 congrats you guys!

  • @thatguy00271
    @thatguy00271 22 дні тому +67

    Do a vid on how to SMILE CORRECTLY!!

    • @HxH_Weeb-
      @HxH_Weeb- 22 дні тому +3

      That would be cool

  • @undefinederror40404
    @undefinederror40404 22 дні тому +41

    Wow, 3 weeks is a lot of model searching.. but you did nail it! I really liked them all! Some of them do have some points of improvement in terms of coming across as happy and approachable on the stage, but overall they did great. I specifically recall the models who did a little hair twirl, pose, or the one that smiled so brightly and somehow there was a happy feel to her step? Hard to describe. Anyway, it was cool! :D

  • @honeybri7061
    @honeybri7061 22 дні тому +6

    I really enjoyed Creators in Fashion. I've never been into project runway or any of the fashion shows, but it was really fun to see people both in the audience and on the runway that i actually knew about if not follow myself. I also really loved seeing some plus size models, I could actually see myself wearing clothes i wouldn't normally think I could pull off.

  • @shannonfallon668
    @shannonfallon668 22 дні тому +13

    The diversity of the models was amazing! Other fashion shows should take note

  • @Wendigo_Bones
    @Wendigo_Bones 22 дні тому +52

    Theory idea! What is the best looking and most useful outfit for any apocalypse? ( We are all super glad y’all said yes to the idea!!)

  • @Gemini-Lion
    @Gemini-Lion 22 дні тому +17

    2:26 I love this short edit

  • @Theresa-wp6kv
    @Theresa-wp6kv 22 дні тому +55

    Bobby was here.

  • @cdarkheart83
    @cdarkheart83 22 дні тому +13

    Title: Style Theory’s Creative Fashion Show!
    Event date: Annually!
    My Brain: omg omg omg! This is so cool!

  • @violetembers330
    @violetembers330 21 день тому +7

    I’m so happy you included Critical Role! They have the BEST merch! Everything is diverse and unique. ❤

  • @FosterBaba
    @FosterBaba 22 дні тому +20

    Tbt, critical role was the only one I recognized. Knowing about the movie now, i get why Markiplier and Cloak never joined

    • @demonheart13
      @demonheart13 22 дні тому +2

      Mayday did a video on Blogalates, specifically though it was about Temu stealing her designs and why that problem is soon prevalent in china.

    • @thevioletskull8158
      @thevioletskull8158 21 день тому +1

      @@demonheart13but creaters in fashion had nothing to do wty temu

    • @Crazychik96
      @Crazychik96 21 день тому +3

      I do hope that Cloak gets included in a future show! I'm sure Mark and Sean would have been thrilled to include their line.

  • @mrsparx7214
    @mrsparx7214 22 дні тому +102

    “We were actually going to put on our fashion show back in November of 2023.”
    *casually circles my 16th birthday*
    That would’ve been nice 😭

    • @adriennejohnson9818
      @adriennejohnson9818 22 дні тому

      That would have been so dope lol

    • @thesoniczone11
      @thesoniczone11 22 дні тому +9

      Instead, they decided to put it on my birthday.

    • @Professor_Brie
      @Professor_Brie 22 дні тому +1

      That was kinda rude of them to not host it on your birthday

    • @Bridg3otto
      @Bridg3otto 21 день тому

      @@thesoniczone11 Birthday babes unite!

  • @Nguyenzander
    @Nguyenzander 22 дні тому +176

    We get to see MatPat again!

  • @victoriadimaunahan3283
    @victoriadimaunahan3283 22 дні тому +18

    Its exciting to see a glimpse of behind the scenes of everything that went into this event. Its just fun to watch the thought process behind everything.

  • @toobadatname
    @toobadatname 22 дні тому +7

    i truly hope they take what they have learned with this years show and dare to go bigger next year. eventhough both me and my boyfriend had high hopes, we were slightly left dissapointed by the clothes. i think its amazing that you all managed to make this happen, but i definitely hope we will see bigger and bolder clothes. stuff beyond what feels convential acceptable, a combo between wearable, accesible but also eye catching and a truly unique feel.
    either way, its awesome to see the passion behind this! and cant wait to see what you all will do with lumen! (though partial biase, im going to study fashion tailor myself and maybe a dream of working for them XD)

  • @flomstuff-kk7fn
    @flomstuff-kk7fn 22 дні тому +9

    I love that this event happened!. I didn't get to watch it live, but just the fact that this was possible, and the effort it took, Chefs Kiss!

  • @kodabear1996
    @kodabear1996 22 дні тому +2

    Amy, I love how real you're being on this channel. While my situation is very different, I am working towards a dream that I've had since last year at about this time. Part of working toward that dream is remodeling my small walk-in closet, and this weekend will hopefully be a giant step in getting that done!
    While fashion isn't really my thing, I really enjoy these videos! Hearing about how y'all wanted to include different body types in the show brought tears to my eyes. Keep being awesome!

  • @edwardtdm123
    @edwardtdm123 22 дні тому +6

    Congratulations to Amy and MatPat for fulfilling their dreams and the dreams of others who were a part of this! 🎉

  • @Frosted_Raindrop
    @Frosted_Raindrop 22 дні тому +7

    Caught the livestream. It was AMAZING! Well done team theorists

  • @danisolace9940
    @danisolace9940 21 день тому +2

    I 100% love seeing the sakura blossom concepts and the dark storm. Definitely fills some missing aspects in fashion rn imo. Would love to see it revisited in the future!

  • @ZoThatGuy
    @ZoThatGuy 22 дні тому +61

    "All the knowledge. Its to much"

  • @oldchannel6319
    @oldchannel6319 22 дні тому +32

    Bobby was here

    • @PropaneLover3
      @PropaneLover3 22 дні тому +4

      Dang it Bobby, what are you doing in the comment section of We Created UA-cam's First Fashion Show! | Style Theory?

    • @Ztime_Live
      @Ztime_Live 22 дні тому +1

      bobby get outta here ‼️ silly smh

    • @Professor_Brie
      @Professor_Brie 22 дні тому +1

      I can’t believe this

  • @bradyseigfried2395
    @bradyseigfried2395 21 день тому +3

    OMG the sakura arcade line sounds amazing! I hope that we get to see it in some form in the future.

  • @rpgrage7711
    @rpgrage7711 22 дні тому +4

    The fasion show was super fun to watch and now we can see the behind the scenes

  • @undefinederror40404
    @undefinederror40404 22 дні тому +4

    I'm so happy that you and Matthew got to go for this dream ❤ I hope there'll be another runway show by you and I hope I can stay up past midnight for that one too!

  • @ultimatefandom3127
    @ultimatefandom3127 22 дні тому +4

    Super excited for next year's event, as Mat said that they've now established pipeline and have the experience.

  • @SisterSunny
    @SisterSunny 22 дні тому +2

    Matt halfway dead on the stool at 12:15 tho-

  • @janeandquinnshow4537
    @janeandquinnshow4537 22 дні тому +6

    Yippie!! Style Theory in the morning!! 💙💙💙💙

  • @lilypad2245
    @lilypad2245 3 дні тому +1

    This deserves more love 🥺

  • @demitrischoenwald1436
    @demitrischoenwald1436 20 днів тому +1

    I just about had a brain aneurysm when you showed Talesin on the runway in his legendary punk outfit. I love that you're a Critter too.

  • @SailorMya
    @SailorMya 22 дні тому +2

    I was so excited to catch the show live! My SO asked "why are you watching that?" because I don't really watch fashion shows but I'm glad I did!

  • @SamanthaZazz
    @SamanthaZazz 20 днів тому +1

    This was so awesome, Amy!!!!! I'm so happy you got to live your Project Runway dreams!!! Thank you again for making my dream come true, too!❤❤❤❤❤

  • @The-online-bestie28
    @The-online-bestie28 22 дні тому +3

    It was great to see mat pat again!

  • @epiclink1888
    @epiclink1888 20 днів тому

    I appreciate this so much, it’s so nice to see really talented creators that put so much love and care into their work. This was just so needed.

  • @TheGrossDemon
    @TheGrossDemon 21 день тому +1

    The best part of each channel having their own host is that now the beef and pettiness going on between channels can now be personified with each host. They pick in each other and they pick on Matt, it's so much fun lol.

  • @taylorward2617
    @taylorward2617 22 дні тому +1

    This whole video and Amy's experience with Creators in Fashion reflects my experience with performing almost 1 to 1.
    Ever since I was in high school choir, I always knew that I wanted to be back on the stage to some extent, and about a year ago, as I was actually getting out to know my city, I met someone who was well known in the local community for doing drag and burlesque, and she puts on her own shows as well on the regular. We were really close too because we were running in the same circles for a while at this point when I said that I wanted to give it a shot myself. From then on, she took me under her wing as her "burlesque baby" and she's the one who got me started with one of her own routines that I assisted in, I acted as a stage hand, or "kitten" as they call it in the February show she put on, I performed 2 acts in her DnD inspired show at the end of April, and just yesterday killed it at an open mic another big name puts on every month.
    I find it to be an utterly grueling process to pick your songs, costume, and choreography especially as an utter noob in the industry and it's utter stress all the way up until you've finished your sets on stage, but that high of satisfaction I get after I've done what I set out to do makes it more than worth it.

  • @noonyx33
    @noonyx33 22 дні тому +1

    I'm ngl I would've LOVED to see those other three so don't be afraid to try it in the future!

  • @popvypancake
    @popvypancake 22 дні тому +2

    I kinda wish more channels where this innovative

  • @Nels1957
    @Nels1957 22 дні тому +2

    And now I have a new favorite style theory episode

  • @pinkerhero
    @pinkerhero 4 дні тому

    love the story, would LOVE a full documentary on the process

  • @calebjones7868
    @calebjones7868 22 дні тому +2

    I love somewhat seamless transitions into ADs. Someone who is an expert at seamless transitions into ADs is Brett Cooper she is the master of Seemless AD transitions

  • @rosbindadolmo
    @rosbindadolmo 22 дні тому +7

    Hi Amy 11:05

    • @memelord111alt
      @memelord111alt 22 дні тому +2

      how have you already gotten there? The videos only been out for a minute

  • @auxFACTOR
    @auxFACTOR 21 день тому +1

    Hoping you guys get Cloak and Nonsense for next year's show.

  • @AlephSharp
    @AlephSharp 21 день тому +1

    I hope that next one you still include CR! Their merch is such a WIDE and interesting array, and I for one would love to see them in more spaces.

  • @jackbarnicle9191
    @jackbarnicle9191 22 дні тому +2

    It was nice to see him again nicely done

  • @liamisfluffy
    @liamisfluffy 22 дні тому +1

    Can we get bigger sizes? Especially that thermal series, love that look.

  • @sagetaiga3744
    @sagetaiga3744 22 дні тому +2

    Suggestion for a maybe possible video topic, the phrase "that will put some hair on your chest."
    Does it have any merit to it? Are there certain things that make you more likely to grow body hair? Figured it might just go well with all the shaving videos that have happened.

  • @krymsonuchiha14
    @krymsonuchiha14 21 день тому +1

    What's funny is I've never really had any interest in fashion because I thought it wasn't for me because of my weight (not morbidly obese but always struggled). Learning I was gender fluid made it even harder, but honestly I think this is the one channel that changed that for me. Thank you guys so much!!❤❤

  • @Ztime_Live
    @Ztime_Live 22 дні тому +2

    AHH‼️‼️ IVE BEEN WAITING FOR THIS OMGOMG

  • @tuesttresbete
    @tuesttresbete 21 день тому +1

    This video made me so teary eyed 🥹

  • @merilinmachado
    @merilinmachado 11 днів тому

    I am so proud of you Amy! ❤️

  • @Narra0002
    @Narra0002 21 день тому

    I love that you and the team made a core memory and lived out your dreams. The show turned out great

  • @RobMost
    @RobMost 21 день тому

    This was amazing to see, congratulations!

  • @prestonrash
    @prestonrash 20 днів тому

    I absolutely loved the fashion show!! Can’t wait to see how it evolves for next years show!

  • @danielsantiagourtado3430
    @danielsantiagourtado3430 22 дні тому +4

    Love your work 🎉🎉

  • @Logan50B
    @Logan50B 20 днів тому +1

    Here’s a style theory idea! What is THE best way to get hair out of a hair brush?

  • @nessaoftwoevils
    @nessaoftwoevils 22 дні тому +1

    I love that this was a bit of a personal journey for Amy and she realised it twinned with Mat - and then she saw she was his equal!

  • @EnabiSeira
    @EnabiSeira 19 днів тому +1

    Am I the only one that was tearing up at the end? I'm so proud of Amy and all the team.

  • @jedwards5469
    @jedwards5469 22 дні тому

    Great job Amy! U are doing great! Can’t wait for what else u have for the future

  • @theRealSara
    @theRealSara 22 дні тому +1

    12:21 decision fatigue in event planning is REAL!

  • @TheExplorer2K
    @TheExplorer2K 22 дні тому +3

    Amy might have a chance to even be on Project Runway

  • @JPFR65
    @JPFR65 21 день тому

    Great backstory for that AMAZING event!!

  • @crit_bot
    @crit_bot 21 день тому +1

    I love that Amy is a critter ❤

  • @Readera
    @Readera 21 день тому

    I loved catching the show while work & seeing all of the diverse models!

  • @dontworry8253
    @dontworry8253 22 дні тому +1

    That fashion show was awesome! Can't wait till next years!

  • @VoidtoScream
    @VoidtoScream 22 дні тому

    I absolutely love the look of the new line! I do hope there will still be theory-branded merch occasionally mixed in though.

  • @Drago_Drawings
    @Drago_Drawings 22 дні тому +5

    Wait nooo I missed the live event!!

    • @Highlander_36
      @Highlander_36 22 дні тому

      The live stream is still available on Game Theory or Style Theory

    • @Professor_Brie
      @Professor_Brie 22 дні тому

      There should be more of this event in subsequent years, so you’ll have more chances to catch the show live

  • @ch1m3r4c0mpl3x
    @ch1m3r4c0mpl3x 21 день тому +1

    MatPat impression 10/10 no notes

  • @bandit7048
    @bandit7048 22 дні тому

    everyone did a fantastic job, super proud!!

  • @ghracghrac
    @ghracghrac 22 дні тому +1

    i love the fact that you are a critrole fan too... we should play D&D together some day

  • @Moon525
    @Moon525 21 день тому

    The advice here is very true when going outside your comfort zone!
    It’s helped me a lot, so much so that I now have to learn to step back and say no to rest and recover.

  • @duelist4512
    @duelist4512 22 дні тому +4

    I'm just saying, I'm suprised it took this long for SOMEONE to realise you could use youtube of all things, ya know, the multimedia site hundreds of millions use to watch stuff on, for a fashion show.

  • @sassyvelociraptor5625
    @sassyvelociraptor5625 21 день тому

    I love love LOVE the green and purple fit and flare with with white belt

  • @dragonflies6793
    @dragonflies6793 22 дні тому +3

    Please don't say differently abled. Disabled isn't a bad word. Thanks for your casting!

  • @anoukhesse1288
    @anoukhesse1288 22 дні тому +3

    I love style theory!! ❤

  • @spooky-kid
    @spooky-kid 21 день тому

    I loved being able to sit live and watch this! You could feel the passion and love! Thank you so much for sharing your behind the scenes footage and showing just what it took to put this on. Go Team Theorist ❤

  • @NuniPikachu
    @NuniPikachu 21 день тому

    I'm excited for next year!!

  • @MyHumourFails
    @MyHumourFails 22 дні тому +1

    6:30 The return of Shoppy!

  • @tasha8640
    @tasha8640 21 день тому

    The fashion show was inspiring!! I often doubt my hair and nail work! Makes me want to keep it up to be in a fashion show in the future

  • @singingislife18
    @singingislife18 22 дні тому

    You did so awesome Amy! Can't wait to see what comes next. Also, Shoppy is love Shoppy is life

  • @teefforbrainz
    @teefforbrainz 22 дні тому

    Ngl this made me tear up bruh the end was so sweet

  • @annabethkvenvolden7086
    @annabethkvenvolden7086 14 днів тому

    Too model for style theory is such an opportunity of a lifetime 💜

  • @zera-zero
    @zera-zero 22 дні тому +5

    earliest i've been. The fashion show was amazing

  • @kawaiisora6033
    @kawaiisora6033 2 дні тому

    y'all had the Crit Role team in on it too?! That's amazing.

  • @jacquietimms3075
    @jacquietimms3075 22 дні тому +1

    Absolutely incredible achievement guys! Your fashionable fans salute you :)