Google Ads Tutorial - Full Beginner’s Guide

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  • Опубліковано 20 тра 2024
  • In this google ads tutorial for beginners I show you step by step how to set up and run google ads. After watching this video you’ll have all the tools you need to build your first profitable google ads (adwords) campaign!
    ▶ Conversion Tracking Tutorial: • Google Ads Conversion ...
    ▶ Average Industry Bids: www.wordstream.com/blog/ws/20...
    ▶ Keyword Matchtype Tool: www.keywordmatchtypetool.com
    ⚒️ Best Online Marketing Tools:
    meticsmedia.com/tools
    🎓 Courses I Took and Recommend:
    meticsmedia.com/courses
    0:00 Intro
    1:21 How Google Ads Work
    3:20 Account Setup
    3:50 Campaign Settings
    10:52 Budget & Bidding (Important!)
    20:34 Ad Groups & Keywords (Best Strategy)
    30:39 Ad Creation
    37:15 Dashboard
    37:47 Ad Extensions (Improve CTR!)
    41:32 Negative Keywords (Save Money!)
    43:40 Keywords Planner (Find Profitable Keywords)
    46:55 Next Steps…
    Google ads is a platform that you can use to promote your product or service by bidding on specific keywords that people type in the google search engine. You can just create your google ads account and set up your google ads campaign. Then, once google approves your ads, they will show up in the search results for the keywords you have added to your campaign. In this google ads course I show you step by step how to run google ads, even if you have never done this before!
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КОМЕНТАРІ • 514

  • @user-sy2mz6kd8i
    @user-sy2mz6kd8i 3 місяці тому +10

    Followed these instructions exactly and received 28 impressions, 8 clicks, and got one customer for a $100 service and a regular customer. Well done! Unfortunately, Google said my ad was poor quality and paused my campaign. I had to undo the pins. Looks like they want more data points. Fingers crossed I can make it happen again once they let me refine. Thank you so much for this quality video! Do you offer personal services? I’d love to work one on one with a professional.

    • @MeticsMedia
      @MeticsMedia  3 місяці тому +2

      nice, congratz! Currently I don’t offer consulting. I recommend getting in contact with a google ads rep to find out why exactly they paused your campaign. But it‘s a great sign that you‘ve got a conversion after only 28 impressions and 8 clicks!

    • @user-sy2mz6kd8i
      @user-sy2mz6kd8i 3 місяці тому +2

      Thank you for your response! The issue was not the pins. I spoke withy ads google rep and she helped me get set up so that my ad is running again. Thanks you for the tip!

    • @KynAbbott
      @KynAbbott 26 днів тому

      @@user-sy2mz6kd8i Would you mind sharing what the issue was?

  • @dopequalityproduction7535
    @dopequalityproduction7535 Рік тому +98

    I cannot thank you enough for a such valuable video. I really appreciate you taking the time to explain all the difficult contents to a point where even a kid could understand. If you have a course i would definitely wanna buy it. You're a great communicator and explainer.

  • @denardtaylor
    @denardtaylor Рік тому +38

    this was so helpful. I like how you actually set up a whole add to make things more understandable

  • @islam_speaks
    @islam_speaks Рік тому +27

    Excellent material with which to begin started. Invaluable for learning how to organize your Google Ads campaign properly. The lessons only last between 5 and 10 minutes, which is not nearly enough time to get started. This is an excellent how-to guide. I appreciate the information you've provided.

  • @dannikats4995
    @dannikats4995 2 роки тому +6

    This video has come at the most opportune time. You have no idea how much work anxiety you've saved me from, thank you!

  • @WilliamCarroll-hn5mh
    @WilliamCarroll-hn5mh Рік тому +6

    Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

  • @drewblanchard7382
    @drewblanchard7382 Рік тому +13

    Great content to get me started. Well worth watching to get information to set up your google ads. The short 5-10 minutes tutorials are not long enough to get you going. This tutorial is perfect. Thank you for your content.

  • @kristinkiddy2829
    @kristinkiddy2829 Рік тому +4

    OMG you saved my life! You explained the basics of GAds so well! I smashed the like button BEFORE scrolling comments. I never do that. You are the best!

  • @danieltak.design
    @danieltak.design Рік тому +26

    I love this!! Google business platforms are superbly over complicating for beginners (though Meta is worse), but you made it so easy to follow through and understand. I especially love the visuals to help understand how things work behind the scenes.

  • @mattving61
    @mattving61 Рік тому +6

    This is such a great video, everything is explained so well, just love it. Probably one of the best tutorials I've seen in a while. Prior to this Google Ads just made no sense, thanks for breaking it down, and also actually explaining where and how it works. Bravo. Subscribed.

  • @catbangs276
    @catbangs276 Рік тому +14

    Appreciate the tutorial. Very easy to follow. On my dashboard extensions are now called assets. I could not see "extensions" but "assets" had the same information, but displayed differently.

  • @MeticsMedia
    @MeticsMedia  2 роки тому +209

    Insider tip: Recent tests have confirmed that people how scrolled back up and smashed that like button got 10% more conversions on average. Can't explain it either but it's what the data indicates...
    ! BEWARE OF SCAMMERS IN THE COMMENT SECTION !

    • @paulmusicworld9053
      @paulmusicworld9053 2 роки тому +6

      Cool Man you are Metics Media

    • @lucashiggins7452
      @lucashiggins7452 Рік тому +4

      😊😊😊😊😊❤

    • @XredX31
      @XredX31 Рік тому +2

      The others who smashed the like button before scrolling down will get 20% conversions on average

    • @favourazukaego3803
      @favourazukaego3803 Рік тому +3

      🤣😂😂 You're hilarious, Love it.

    • @marcoolinho
      @marcoolinho Рік тому +1

      You deserve it, man!

  • @Missgypsea
    @Missgypsea Рік тому +22

    Great video! Are you going to create another video about what to do next? Like how to analyze the data after we've reached the 5,000 impressions and create our bidding strategy to be able to compete and get top ad placement positions? My understanding is that this is sort of a preliminary AdWords strategy to gather data, but not a long-term strategy, correct? Or do you recommend this as a long-term strategy? Thank you!

  • @briannascareercafe
    @briannascareercafe Рік тому +2

    This is so thorough and helpful. Thank you for doing this!

  • @randiparker4056
    @randiparker4056 2 роки тому +2

    SUPER HELPFUL AND EXPLANATORY!! APPRECIATE YOU FOR THIS ONE!!💯

  • @maradeane1887
    @maradeane1887 11 місяців тому

    Honestly, THE BEST; literal step-by-step tutorial on how to get your Google Ads up and running. Very pleased.😍

  • @Laurenwoodruff
    @Laurenwoodruff Рік тому

    Your videos are insane. Your videos alone have taught me more than many other videos combined in such a short amount of time. This is all I needed. Thank you so much!

  • @garethellison01
    @garethellison01 Рік тому +3

    Incredibly insightful tutorial! Thank you so much! 🙏

  • @monicamissoe1975
    @monicamissoe1975 Рік тому

    Just listened to this. You make things so simple. I love it!

  • @volkerschuster8079
    @volkerschuster8079 Рік тому

    I have seen a lot of tutorials and this is one of the clearest videos explaining google ads I have come across. Thank you and Vielen Dank

  • @daniel76900
    @daniel76900 Рік тому

    one of the best sources I have found on this topic! Good work, thank you for all these insights!

  • @dafrimohamedzineddine8571
    @dafrimohamedzineddine8571 Рік тому

    YOU MADE MY DAY
    i swear in the last 24 hours i had no idea how all this works well
    now im readyy to start my own compaigne

  • @Tristan7086
    @Tristan7086 Рік тому +13

    I don't have the option for manual CPC... I also can't create multiple ad groups. Could you possibly create a tutorial for the updated version of google ads. would appreciate it a lot! :)

  • @littlelearnersofshona6538
    @littlelearnersofshona6538 10 місяців тому

    That speed thing is a great idea, i.e. adjusting the speed to suit you - slower or faster. Best tip ever. Thank you Metics Media

  • @deltasfor9905
    @deltasfor9905 2 роки тому

    soo helpful! you mentioned a lot of valuable information for campaign optimization. I'm waiting for more videos!

  • @rengonzo333
    @rengonzo333 2 роки тому +50

    Love this video and the last one. Extremely helpful. I feel confident in knowing how google ads works. Watched the conversion video you recommended in the description. Please make your version of conversion tracking video . You explain things more thoroughly and you are easier to understand. That one was difficult to follow. Thank you!

    • @MeticsMedia
      @MeticsMedia  2 роки тому +8

      thanks for the comment! I have it in the pipeline :)

    • @adeolaolorugbemi9752
      @adeolaolorugbemi9752 Рік тому +2

      @@MeticsMedia thank you so much for the awesome video
      Please what’s the difference between google analytics and conversion tracking?
      I’ll appreciate your response on that,thank you 😊

  • @movingtopittsburghpa
    @movingtopittsburghpa Рік тому

    Thank you! I am a Realtor doing UA-cam videos and now I am going to advertise on Google. The tutorial was great!

  • @tamerlanboranbayev8342
    @tamerlanboranbayev8342 Рік тому +3

    Man thanks a lot for your work! Enormous amount of useful information!

  • @user-yf2yu7sj6j
    @user-yf2yu7sj6j 8 місяців тому +2

    It's a video you should never miss!✌✌✌I watched it 3 times and now I can do an AD on UA-cam without seeking help from others! Thank you Simon 🙏 Great JOB👍

  • @manjahoffner6333
    @manjahoffner6333 Рік тому +2

    Really well structured, thank you!

  • @cocoachera
    @cocoachera 2 роки тому +1

    Thank you for making this tutorial. The instruction you provided made it was so much easier than googles tutorial.

  • @Bebo_blanket
    @Bebo_blanket 2 роки тому

    The most useful video I have watched about the topic! Many thanks and much appreciated!

  • @sajid_official
    @sajid_official Рік тому

    Smashed that Thumbs Up button and Subscribed! Thanks for this fabulous tutorial. You're a great teacher.

  • @Zuringa
    @Zuringa Рік тому +1

    Fantastic video! You left no uncertainty of how to do it.

  • @lorecubolandia
    @lorecubolandia Рік тому +2

    A MASSIVE THANK YOU for doing this!!

  • @AliRazaBhai
    @AliRazaBhai 2 роки тому

    I appreciate your effort, I have followed your previous video you upload an year ago with old version of Google Ad. This one is latest one. And same approach and I get it easy.

  • @williammutua
    @williammutua Рік тому

    This is one of the best tutorial I've watched in a while

  • @artofcolby6814
    @artofcolby6814 Рік тому

    fantastic video. I already feel very confident in running ads and getting clients now. thank you.

  • @msfbln
    @msfbln 8 місяців тому

    Really well done walk-through of Google Ads, and well articulated, too! Helped me get on top of the basics. Thanks!

  • @davidgibson1342
    @davidgibson1342 Рік тому +7

    Simply amazing & the best video for beginners on Google Ads! Your approach in explaining items is slow, clear and concise which is perfect for a beginner wanting to learn how to create Google Ads. I will watch all of your other videos!

    • @coreyh7323
      @coreyh7323 Рік тому +1

      Google could not make it more confusing if they tried, and this answers few percentage of the "how to", leaving me to say F'it and hire someone. Oh wait, these WEB/SEO/AD guys all want residual income without any care for their customer. How many out of 10 are like this? 10!!!

  • @health-n-happiness
    @health-n-happiness 11 місяців тому

    That was perhaps the most useful and beautifully described video I have ever seen!

  • @meerrraaa004
    @meerrraaa004 Рік тому +1

    Best video I’ve come across!! Thank you!

  • @joshuaarcher3132
    @joshuaarcher3132 Рік тому

    Thank you SO much for this. I am implementing this as I watch through it again. I cannot wait to see what this yields! Thank you thank you thank you!

  • @jimmywillisgeorgiabrush2366

    Best ad video tutorial I've seen so far! Great! TY!

  • @donnacaneleo5149
    @donnacaneleo5149 11 місяців тому

    Incredibly helpful. I'll be watching more of your videos, thank you.

  • @stellahuron5815
    @stellahuron5815 Рік тому

    trying to do sth very different from the very beginning is always hard, esp when you are alone) this vid helps a lot, thanks man!

  • @user-zi2sj5kw3w
    @user-zi2sj5kw3w 10 місяців тому

    Hats off to you man. Great work. Thank you for sharing your knowledge for free. Helped a lot.

  • @RobertBailey-nu6hh
    @RobertBailey-nu6hh 15 днів тому

    Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

  • @michaeleinstein7097
    @michaeleinstein7097 8 місяців тому +2

    Thank you so much for this amazing Google Ads tutorial! It was so clear, concise, and easy to follow. I'm a complete beginner, but after watching your video, I feel confident that I can create and run my own successful Google Ads campaign.
    I especially appreciated the way you broke down each step of the process in detail. You also provided helpful tips and tricks along the way. I especially liked your advice on choosing keywords and setting your budget.
    Overall, I think this is the best Google Ads tutorial for beginners out there. I highly recommend it to anyone who is new to Google Ads or wants to learn how to run more effective campaigns.
    Thanks again for sharing your knowledge and expertise!

  • @vernzai90
    @vernzai90 6 місяців тому +1

    I must say this is an amazing tutorial done for beginner! Really simple and easy to understand and follow. Highly appreciate your sharing and guidance! Thank you so much and I not sure how to thank you further and I want to say thank you again!!!! God bless!

  • @vaidikschannel9035
    @vaidikschannel9035 2 роки тому +2

    Thank you so much metics media this video is work of my ads thanks it is extremely good video

  • @davidboyan7409
    @davidboyan7409 8 місяців тому

    Perhaps that's because those people have resonance with you, and really applied the ideas/ principals stated in your video. Awesome job!

  • @samcheeseman7413
    @samcheeseman7413 Рік тому

    Excellent tutorial thanks so much. Learnt alot and you made it very simple to understand 👍🏻⭐👍🏻⭐👍🏻⭐

  • @oren1020
    @oren1020 Місяць тому

    Really loved it, that's the best one i had , thank you 🙏

  • @uditnayak1772
    @uditnayak1772 Рік тому

    One of the best video on google ads. Highly recommended video for google ads.

  • @MKMankowska
    @MKMankowska Рік тому

    Thank you for your work! You are extraordinary!

  • @manugowes1371
    @manugowes1371 Рік тому

    Great video, clear and uncomplicated information! Thanks

  • @namrathamysore3923
    @namrathamysore3923 Рік тому

    Thank you so much for the tutorial. It was extremely helpful and easy to understand.

  • @rachelkaburi2959
    @rachelkaburi2959 Рік тому

    Wow this is actually the best Google Ads tutorial video I have watched 👏👏👏👏

  • @iisk8mia
    @iisk8mia 8 місяців тому

    Awesome video definitely using these tips and tricks to start my first ad campaign for my flooring & bathroom renovation business 🙌🏼🙌🏼

  • @ChristinaYakovleva-xt8jn
    @ChristinaYakovleva-xt8jn 3 місяці тому

    This is so thorough and helpful

  • @mrcipos
    @mrcipos Рік тому

    fast and precise 🙏🙏

  • @maddnesswithjopez
    @maddnesswithjopez Рік тому

    You are a modern day Robin Hood bro! Thank you for this info. Now im going to dominate in my area and craft. This was just to easy to understand and to be able to apply the knowledge

  • @Official_Wendy
    @Official_Wendy Рік тому

    This video deserves 101% thumbs up. Thank you matics.

  • @rogenzhangoutmusic2747
    @rogenzhangoutmusic2747 Рік тому

    thank you so much for this detailed tutorial, I love it, I learn a lot.☺️🙏

  • @philippegingras
    @philippegingras Рік тому +2

    Thank you for this great video! Concept very well explained. Just wondering why we should use both phrase match and exact match for the same keywords. According to Google, exact matches are already included in phrase matches for the same keywords. Am I missing something here? Thank you!

  • @tahmined
    @tahmined Рік тому

    could never been better than this. thank you

  • @MOSOLUTE
    @MOSOLUTE 3 місяці тому

    Hi I'm all the way from SA and this was by far the best video for my practical learning experience I'm so motivated to learn more and grow. it was very valuable and detailed.

  • @thenaturalfeeling8062
    @thenaturalfeeling8062 2 роки тому

    Thank you so much my friend! Incredible tutorial. Will be back for future videos

  • @rodrigoconcha8294
    @rodrigoconcha8294 28 днів тому

    I think this is the best tutorial for Google Ads ever!! Thank you so much for your patience and detailed information for all those eager to learn from this world. To anyone reading this comment, I STRONGLY RECOMMEND WATCHING THIS TUTORIAL IF YOU WANT TO TRULY UNDERSTAND GOOGLE ADS. :)!!!

  • @davemorgan6721
    @davemorgan6721 Рік тому +3

    Excellent video, It has helped me so much. I have one question, how do I find my competitors ad rank / quality score to help set my cpc. Many thanks

  • @patrickthayer4060
    @patrickthayer4060 Рік тому

    This tutorial is awesome. Thank you!

  • @highlandutilities
    @highlandutilities 9 місяців тому

    Brilliant video, really showed me how to set up ads properly..
    Thanks!!

  • @Shymoliuk
    @Shymoliuk 2 роки тому

    Very excited. Thanks for many helpful tips and useful insider advices.

  • @plumagolden
    @plumagolden Рік тому

    Subscribed! this is pure gold.

  • @maikeabjornson8368
    @maikeabjornson8368 5 місяців тому

    This was so helpful and concise, thak you so much!

  • @LastCast2011
    @LastCast2011 6 місяців тому

    Good job, loved it, watched and took notes!

  • @datnguyenba4389
    @datnguyenba4389 Рік тому

    hey thannk you for your effort and hard work you'd put in the video! really appreciate that

  • @oguntimehinfrancis6050
    @oguntimehinfrancis6050 8 місяців тому

    This was so helpful, I can't thank you enough, Danke Mann

  • @AlviTVBD
    @AlviTVBD 2 роки тому

    I love your videos, mate. You're underrated. You will be appreciated by many more one day for sure, inshaaAllah

  • @SayyidTirmizi
    @SayyidTirmizi Рік тому

    Great insight well researched and tested. Very well presented

  • @franceskaplan1275
    @franceskaplan1275 Рік тому

    Excellent video presentation! Very helpful, thank you!

  • @wadiibounenni4848
    @wadiibounenni4848 10 місяців тому

    Thanks a lot for this tutorial :) no fluff stuff

  • @kensingtonchelseastaff
    @kensingtonchelseastaff 3 місяці тому +2

    please make a 2024 one - as it has changed a great deal.

  • @Bretonbikes
    @Bretonbikes 2 місяці тому

    Wonderful work - the whole Google Ads dashboard is a maze and their 'help' uses words I've never heard of and seem to send you in circles. This video made everything so straightforward. Many thanks;-)

  • @lazzybirdflying3225
    @lazzybirdflying3225 3 місяці тому

    Very Clear, Thank you for the Tutorial!!

  • @martajanko6187
    @martajanko6187 9 місяців тому +1

    Thank you so much for such a valuable video! You made it so easy to follow through and understand! I do have a few questions if you decide to follow up with answers or more videos to this topic :)
    1. Could you maybe explain the other types of campaigns more in your next videos? For example, is it worth selecting "local" as campaign type instead of "search" when advertising a restaurant and when the main objection is to drive people to location? Would the ad set up be similar? Would it appear in search too or elsewhere?
    2.How would you go about setting up an add in multiple languages? E.g. when the restaurant is in Czech republic but I am trying to aim my ad to tourists and foreigners visiting as as well as local people? Do I create an ad group in English within the same campaign or do I need to set up a new campaign for a new language?
    Thank you so much whether you find a time to answer my questions or not, you helped so much already with this video! It spared me hours and ours of struggle.

  • @osamormordi1801
    @osamormordi1801 Рік тому

    Best video on Google Ads I have seen so far

  • @bighollywoodproducer
    @bighollywoodproducer 8 місяців тому

    Great work. Very helpful.

  • @uldisss
    @uldisss Рік тому +1

    very helpful, thank you!

  • @frankalvarez7513
    @frankalvarez7513 Рік тому

    Very valuable. Thank you so much for your effort.

  • @Chezky770
    @Chezky770 2 роки тому +1

    Really helpfull video! Just one thing, did you explain in the end where to set the cpc bidding in the ads? I couldn't find it.

  • @Rachidsley
    @Rachidsley Рік тому +3

    interesting content, just one question, where do we find the quality score? or is it an estimation only?

  • @EnricoGarciaDrums
    @EnricoGarciaDrums Рік тому

    very helpful. thank you for this great tutorial!!

  • @thecorkcompany5878
    @thecorkcompany5878 Рік тому

    Thank you so much for the video! I cannot find the these options as you on 19:19 bidding settings, not sure what to do?

  • @ChristianStone-kt9kr
    @ChristianStone-kt9kr Рік тому

    You putting this up for free is actually clutch - praise to you

  • @felixfernandez3016
    @felixfernandez3016 5 місяців тому

    I really appreciate people like you who make such amazing content to help & guide newbies; like me! Great step by step material!! Thank you!!

  • @stopover1238
    @stopover1238 7 місяців тому

    I am from India and so thankful for your video..I am learning digital marketing and appreciate your knowledge sharing

  • @syedsamadhussain1450
    @syedsamadhussain1450 Рік тому

    You really helped me through every bit of strategies

  • @macncheese1111
    @macncheese1111 10 місяців тому

    A really helpful video brother. Thankyou so much, really appreciate this!