iOS 7 Apple iPhone 5S Concept Video

New iOS 7 Apple iPhone Concept video TV Spot focusing less on new features and more on exploring and infusing animation, emotion, and personality into the new OS and iPhone 5S.
This iPhone 5S iOS 7 video does include new features but is not a wishlist nor intended to address iPhone 5S or iOS7 rumors. It is not a comparison or comment on Android features and has not been informed by other devices. It does not address a flat UI design approach or any other speculations. It is simply intended as an experiment in motion and interaction design.
Music: Two Door Cinema Club - Do You Want It All
/ hallsafe
www.joehall6.com/Ad-Concept

[@JoeHall6]

Thanks for checking it out. Glad you liked it. It was fun to make.

[@katherinekitson3990]

I'm from the future!
this never happened...

[@yogitheaussiedoodle8042]

im 8 years from the future.... this will never happen

[@JoeHall6]

Thanks for checking it out. Glad you liked it. It was fun to play around with it a little and test some stuff out.

[@JoeHall6]

Thanks. Just playing around and exploring things. Next time I'll try to think through things more when I have more time. But you're right, probably not too many things practical.

[@JoeHall6]

Thanks for checking it out. Glad you liked it.

[@JoeHall6]

Glad you liked it. Thanks for checking it out.

[@JoeHall6]

Glad you like it Oleg. Thanks for checking it out.

[@JoeHall6]

Thanks for the feedback. I played around with a couple versions of the folder opening and wanted to try one that pushed the boundaries a little.

[@JoeHall6]

Thanks @Garvsterrr. I appreciate the feedback. Glad you liked the video.

[@JoeHall6]

Thanks for checking it out and the positive feedback. The timing of everything is a tough balance especially with a demo. I was just playing around :-)

[@JoeHall6]

Thanks for checking it out. Glad you love it!

[@Macusercom]

I think that these animations are pretty awesome, even though they are slower than in the actual iOS now. I'm not sure if I really like the concept itself, but one thing is pretty awesome: the way it is shown. Especially 0:04 is something that looks so incredibly professional :)

[@OomilyOom]

Nice work! Totally agree on the close app feature!!

[@Fishbertus]

I love this concept, everything about it. All executed so greatly!

[@JoeHall6]

That's a good point. Or near instant. I was playing around with the touch down and hold and the animations. But you make a keen observation. Definitely should be faster than that. Thanks!

[@JoeHall6]

Glad you liked it Dani. Thanks for checking it out!

[@JoeHall6]

Yeah. I think you are right. This video isn't about predictions. Just trying to explore animations more than features. Thanks for checking it out.

[@JoeHall6]

Yeah. Good point. I did think about that. I should have put more time into it and really tried to solve that. It just seems like those could be used somehow. But you are right as it stands. Thanks for checking it out and for the thoughts.

[@JoeHall6]

thanks for taking a look. I appreciate it very much.

[@JoeHall6]

Thanks! It's possible that they use that software along with other software as well depending on their needs. You can actually do "full" 3D and 360 spins in after effects with plugins like Video Copilot's Element 3D.

[@JoeHall6]

Thanks for taking a look Diego. I'm glad you like it.

[@JoeHall6]

Thanks for checking it out. It was an experiment. Jailbreak has a lot of nice experiments too.

[@E5cool]

Woooow what a beautiful concept great job Joe

[@JoeHall6]

I think you are probably right. It's a fine line between some animations and too much. Less is better than too much. Thanks for checking out the video.

[@JoeHall6]

Thanks. glad you liked it.

[@JoeHall6]

Thanks. Glad you like it.

[@Garvsterrr]

Great concept video! I would love for Apple to implement those features, especially the drop-down menu on the app icon.

[@heinzbruno1]

Love it! Thanks!

[@JoeHall6]

Thanks Charles. Really glad you liked it. I appreciate the feedback. It was made with After Effects.

[@JoeHall6]

Thanks for the feedback. I played around with a couple different versions. Wanted to push the envelope a little. :-)

[@MentalGlasgow]

Good concept, refreshing to see one which has been well planned.

[@JoeHall6]

Thank you. I'm glad you liked it.

[@GUX641]

Great video some stuff was practical and cool

[@JoeHall6]

Thanks for checking it out!

[@jonivanroost1]

Great concept !! I love it !!

[@DiegoHarley1]

WOW this is a BIG and simple evolution... this is awesome and perfect.

[@JoeHall6]

Thanks Odemur. I appreciate it. It's fun to experiment a little.

[@JoeHall6]

Glad you liked it! I think some of them may be available on cydia. But it's always fun to throw ideas and visuals into the mix. Thanks.

[@JoeHall6]

thanks, Igor. I appreciate it!

[@JoeHall6]

thanks for the thoughts and for checking it out. I appreciate the feedback and leads. :)

[@JoeHall6]

Thanks Jen. Glad you liked it. Thanks for watching.

[@PatrickSpeaking]

I really like it! It's simple but still useful (Nobody ever leaves good comments on concept videos, dont let it get you down)

[@DaniEstrela]

Remarkable ideas and execution.

[@gauravdawg]

Ah thanks for the reply , have to start exploring after effects. I made my current video in final cut pro x. Its good but need more advanced stuff..

[@JoeHall6]

Thanks!

[@RhysTowey]

Great concept idea and great song

[@arnelmercado5042]

Great Concept!

[@JoeHall6]

Thanks for checking it out. It was fun to throw together and experiment.

[@JoeHall6]

Thanks Dean. I'm glad you liked it. It's nice to get some positive feedback. Video is After Effects... Some similar things might already be available on Cydia from what people are saying. It was fun to experiment a little.

[@JoeHall6]

Thanks Lucas. I appreciate you checking it out.

[@ILoveVSCT]

GREAT WORK !

[@4ervi4ok87]

AWESOME!!!!

[@MrYllie]

Nice concept!

[@JoeHall6]

Thanks. It was fun to throw together!

[@JoeHall6]

Cool. Thanks.

[@JoeHall6]

Thanks Raphael. I appreciate it. It was fun to make.

[@soorenaful]

Nice concept vid

[@bukymeister]

Beautiful...

[@Ravensword926]

This is a nice concept

[@a1098764]

Nice thank you

[@iBooa123]

a few useful features and a lot of funky animations.

[@cazepedaa]

Really nice!

[@JoeHall6]

Thanks. Yeah, some was better than others. I was just playing around with it.

[@OnewisemacCoUk]

Very nice....would very much like to see these features added to iOS

[@JoeHall6]

Good point. And good song. :-) I'll add it to the description. Thanks!

[@TheKer07]

awesome, good job :)

[@pakchi70]

the concept of changing connectivity by toggling the top status bar is brilliant

[@JoeHall6]

Thanks. It's fun to play around test things out. I'll have to check out cydia more in depth.

[@Usep555]

I like it with the Hand!

[@AdminAduhai]

hope to see it on new iOS.

[@JoeHall6]

Thanks for the tip. The use of the hand was intentional, but I could have spent a little more time on it to make it less creepy :-) I'll consider some other options next time.

[@holt559]

Awesome but dont you know when will it be released?

[@galibaha]

lovely video, and i really hope IOS7 would be like this.
thank you sooooo much for this creative video and concept ;)

[@loganforbes1789]

A lot quicker, more efficient. Can't wait!

[@drudunntv]

Nice concept for iOS7!

[@ZohebKhan]

wish its like this ! :)

[@gauravdawg]

Hey Joe , nice video. About the software you used to create this video. Do you think even apple uses after effects and photoshop for their ads ? Any idea how we can create some sort of cool 3d effect to show the whole iphone 360 degree?

[@rauldavo]

Esta genial el concepto esperemos que se quede para poder disfrutar de nuevas funciones

[@JoeHall6]

Yeah. Status bar needed more thinking. Definitely not easy to press. But seems like you could do something with those. But maybe not. I was just exploring things with this video. Thanks for the feedback.

[@ben_g_min]

this is sooo cool!

[@iHackMyStuff]

Oh my god it's so frickin awesome!!

[@ps3dubbs]

Good concept

[@handsomesohan]

One of the best concepts I have ever seen.

[@petrelisbernelis464]

Very nice ideas, Would love Ios with such upgrades. Good job, keep it up

[@JoeHall6]

Good point. I think that's more for SEO and what people are looking for... duly noted :-)

[@JoeHall6]

True. And good point. A lot of other videos reproduce the jail break features. I tried to focus more on exploring the animation elements. Thanks for watching.

[@JoeHall6]

Thank you. It was a lot of fun to do.

[@montezhj9178]

HOLY SHIT ! this is awesome dude keep it up I hope that Jony Ive watches your video.

[@syun1015i]

it's very cool!!

[@JoeHall6]

Thanks Edgar. It was fun to throw together and experiment a little.

[@19Benzista]

AMAZING !! >

[@Fishbertus]

I bet the new ones will be just as good.
Also, I've always hated the fact that all the apps are so different. Different UI, textures, interaction, icons. Now they'll all be connected :)

[@ira3klis]

awesome..

[@MrMrJaack]

Are some tweaks, on cydia, similar for the animation of apps, like the first and the second one?

[@JoeHall6]

What software are you using for the phone? You have to design the screens in software like photoshop and then animate in software like After Effects.

[@ToastbrotPower]

very nice

[@CarlosSc1995]

Innovations, Inspiration, Incredible...!!!

[@anisimful]

Thank you very much for you free ideas. - Apple.

[@BCG53]

I would actually love all of those options.

[@Irekeme]

cydia have any of those status bar tweaks at the moment? They are awesome!!!