Advanced Facebook Ads Guide #2 (Market Sophistication Masterclass)
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- Опубліковано 19 бер 2024
- 🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com
💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
💸 Nick's Facebook Ad Course: www.nicktheriot.org/nexttierads
📸 Follow Me On Instagram: / nicktheriot_
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Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
Advanced Facebook Ads Guide #2 (You Can't Afford To Miss This One)
In this video, I am thrilled to bring you the much-anticipated second part of the Advanced Facebook Ads Guide.
Join me as I dive deeper into the realm of Facebook advertising, uncovering advanced strategies and techniques that will take your campaigns to new heights. Don't miss out on this invaluable resource that will provide you with the knowledge and insights you need to excel in the world of Facebook ads. Learn the best Facebook ads strategy for ecommerce or any other business you have.
Whether you're a seasoned marketer or just starting out, this video is a must-watch for anyone serious about mastering advanced Facebook advertising.
#Facebookads #facebookadvertising #facebookmarketing
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-Nick Theriot
🏆 Have Nick Theriot Run Your Ads: www.theriotsolutions.com
💰 Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
Hi
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Bro listen to me... Nobody wants you to explain market sophistication in a powerpoint presentation. SHOW US. Go into ad manager, heres a creative, heres the headline, heres the body copy. This is Level 1. Copy it and make it unique to your niche.
I PROMISE YOU it's what we all want to see. Not being a jerk, I just genuinely want you to succeed.
I would love to do that, but majority of our clients have contracts in place that do not allow me to do so. All our work is for clients.
My man, it is not this dudes job to spoonfeed you creatives.
Like, not to be a jerk on my end either but, he just sat here for likely way longer than the the length of this video
giving you real life examples of tried and true marketing tactics that have already proven to be successful, explained why they are successful, why the work, and how you can then implement the ideas into your ads for your clients, for free on youtube.
Yet your first response is "why no give me all of your ads so I can C/P"?
cmon man...
Besides, the marketing side and being creative isnt even that hard and its the fun part. Why not go try everything he explained and see what works?
@@Zhadow45 You missed my point on this. Nick spends countless hours coming up content. (A general script, filming, editing, thumbnails, and more.) The value he provides is unquestionable - but the way its presented is off. These are facts clearly shown in the analytics. His powerpoint videos do 1-3k views where as his bests videos (live building facebook ads) aka SHOWING do 10k+. Clearly he wants to grow the channel and bring in new clients and all I offered was honest feedback on how he might accomplish that better. The content can stay the same, but nobody wants to be taught theory. We want to SEE the master at work. Period.
@@007Breakout Who cares about his analytics. If you want every detail in full force, you can buy his inner circle for all of it.
I'm sure he's plenty happy with his channels numbers. A lot of comments above yours that seem plenty happy.
Nick gave you his fingers but you want his whole arm. I suggest that you binge-watch his content, then slowly you can figure it out on your own or enroll in his inner circle.
Your content gets better and better and better! The experience you possess is showing in each video.
Thank you!
Amazing content as usual! Those examples off the top of your head of people advertising the same products was hilarious hahaha
Atleast someone has a sense of humour lol
Thank you, Nick!
Welcome!
Great value Nick! Learned a lot from your video's.💪🏻
Thank you!
I’ve learnt this stuff before on your youtube channel but it’s still a ton of value because I need that repetition to wire my brain to a chad marketer
Repetition is key!
thank you nick for the value
Welcome!
Awesome work! Ty 😎
No problem 👍
The Funny thing is that I landed on your UA-cam via these stages .... , so it works also your CBO Broad targeting scale structure works good too! Thank you Nick🥳
Welcome!
@@NickTheriot Also let's say there is a big brand who only advertises in English for it's product, if I do it in German would that also be a sophistication? Cause not everybody knows/ trusts an english add these days (in germany) or is this something complete different maybe ...
Thanks G for the sauce
Any time
"Why are you so good at teaching? 🤔 You seem like you were meant to be a teacher. 👨🏫"
Thank you!
Man i remember when you bought that (i wanna say red but could be wrong) Mustang GT i just wanna say keep it going brother your time is definitely soon ! keep it up bro
Spot on! Thank you for the continued support
😍😍awesome video. In short it would be: research the market, your competitors, their way of advertising, and choose in which stage you want to enter the market, something like that? Thanks a lot!
Correct!
Hey Nick. Amazing stuff as usual. Quick question around DCTs: When you turn on Ad Optimizations, the headline/s show/s up as body copy when you breakdown by text. It seems to me it gets too much spend as body copy. How do you tackle this?
I don't turn that on
Great Video
Thanks!
Hey Nick, been following your vids for a while now. I know most of your videos are catered to e-commerce brands, but was interested to hear your take on how service based businesses should be advertising. Can we use the exact same ad setup that an e-commerce based business would? Any chance you can make a video?
Yes, can easily be applied to service based. All falls under the same marketing consumer pyschology
hey nick thanks for the vid! i heard in one of your video's that we should have one acc per niche. so i guess that means that the data facebook collects is "stored" in the ad account as well as in the pixel. my question is : for those who test products in several different niches, do you recommend recreating an ad account for each testing? thank you very much!
I would have one account for each niche
I would have one account for each niche
cool 🥰🙌🏻
Thanks
Hey Nick!! How to actually test a new dropshipping product with FB ads in 2024 ? I Saw most of your videos, those are great informations but i confused with how to start first? I hope you help with my question. thanks for your awesome videos 💥
We'll follow this ua-cam.com/video/Z6zMnzmNdfg/v-deo.html
well.. then actually give an example of what you CAN say... but you never do that..... because with lots of niches its impossible.
Right! Many blabla
Here you go:
Facebook ad creatives that convert (stage 1)
Get Facebook ad creatives that deliver 3-4x roas (stage 2)
Find more winning Facebook ad creatives with emotion baiting (stage 3)
Emotion baiting without creating Facebook ad video creatives (stage 4)
Facebook ad creatives that convert for fashion brands (stage 5)
He have lots of cases where this technique is applied. YOU just need to understand how it works. And don’t be that jealous - it’s not good for your mind and soul.
Hello Nick,
I have one problem, I create campaing and ads and have 5+ ROAS on first day launching, cost per purchase 2-5€, and other days everything goes down to roas 0,5-1, and rest of days. Do you know what problem causes that
Thank you
Yes, you're not focusing on 7 day averages
If you have a non problem solving product like clothing how do you find which sophistication to apply?
You're not the first person with clothing, so you're either in a stage 3-5
Doubt you made a whole new piece of clothing (example first person to invent women's leggins)
So you need to play in a stage 4 or 5
HEY Mr.Nick i gonna run ads for my first product which is in toy niche , im confused cause there are more options , hope yu will help me ! 1)Abo or cbo ? 2) interest or broad ? Thank you
Watch this video ua-cam.com/video/5WGz0jQhFWo/v-deo.html
Hey Nick- We have a new campaign BROAD/1 DCT/at $10/day running for 9 days now--- Our CTR is about 2.5% (decent?) and CPM is really high at $36 (apparel brand) BUT with no sales--- Is there something wrong? Do we need to turn OFF or is our daily spend too low to get enough data or traffic? CTR and creative seems OK.....
Run more DCTs. A 2/10 hit rate is good! And increase your budget. $10 a day is way too low to test. $100 a day minimum.
Thanks! Isn't 2/10 20%? Our CTR fluctuates 2.3-2.8%... So if CTR is good at 2% after 9 days at $10/day, is it too late to increase budget? It's scary for us, we're new. Would $15-20/day be enough and wait for how many days for 1st sale?@@mattoates9050
Test new dct's. You can also watch this video on when to turn off an ad ua-cam.com/video/4Xqx3jQjSog/v-deo.html
Test new dct's. You can also watch this video on when to turn off an ad ua-cam.com/video/4Xqx3jQjSog/v-deo.html
What stage of market sophistication would it be to talk about the heritage of a product which speaks to the gifting desire?
I’m introducing a new dimension to the product, which is the heritage story. Would this count as a stage 3 or is it more stage 2 as it isn’t directly a new mechanism?
Depends on how that heritage impacts the reason someone buying.
@@NickTheriot makes sense! Thanks🙏
Another question: can a stage 3 “new mechanism” become a stage 2 if everyone in the market starts using the same “new mechanism”?
Example from my case:
Companies are advertising their products as “danish design or scandinavian style chairs/tables etc” which could be a unique feature (stage 3) in some markets but in others it doesn’t sound unique at all - does this make it stage 2 considering the market?
Real ones saw the IG post first 😂😂
Facts
Many needless informations. Only what but not how. Looks like ad for your business ....
Uh, yeah. What's wrong with that? I don't hear much fat.
I'll get you some glasses so you can see the value
Your answer says a lot about you. Not professional.
@@powervideochannel3438 Your comment says English is not your native language. So fucking what? Dude is running a business and teaching people. Learn or move the fuck on.
@@powervideochannel3438 Luckily you don't have to do business with him.
We don't know how to thank you for all this. thank you so much
My pleasure!
Hi! I need your advice. I'm promoting a new Instagram account from scratch and I want to get 10K followers. Targeting the US is expensive. Would it be okay to gather followers from all over the world for now? After all, when I advertise for sales in the US using your strategy, I won't be doing retargeting or lookalike audiences anyway.
I would never run ads for getting followers, terrible way. I would be focusing on collabs with influencers and having content on the page that people can engage with.
Hi Nick, a bit off topic - Do you also experience in recent times a wrong data attribution in ads manager? While I have i.e 30 sales on Shopify, it only shows me 30-50% of those purchase event on FB dash.
My advice if I can jump in your comment is that don't solely rely on Fb metrics, set up UTM G4 or Triple Whale free plan would do
@@obedwiredu5824 Will do so, from about a week, I see 10% of the true conversion events, and it constantly fluctuates. To be honest I am getting stupid looking at FB metrics, no valuable data at all. One thing that came to my mind - If Facebook does not represent a true data, then how it knows who to specifically target and generate profits? If sth like metrics dash is wrong then how we can know that it target good audience and learns from the conversion... To many questions unanswered hah
@@obedwiredu5824 Will do. But still I have in mind that issue on the back of the head. How FB knows if the ad is well delivered while it does not show a proper data in ads manager? It looks like a guesswork.
It's normal for fb to be off, so either work with it OR get triple whale
@@NickTheriot yeah, I have just installed Triple Whale. In the recent few days the accuracy of data droped to 10%... Sometimes it shows 100%, but in the last days it is dramatical. How we are asured that algorithm targets the right people while that small thing like theirs ads manager does not work properly?