I eat Chipotle almost every day for lunch. There is one right next to my work. It's always fast. It's 10-12 bucks and comes with a ton of food that's fresh. Nothing else beats it, and when it comes to fast food, it is healthier than McDs and other chain fast food.
"It's always fast"... Going out and actually clocking the time it takes to get food from McD/Chipotle was eye opening. Didn't think there would be that big of a difference. Sweetgreen and Cava need to take note
$11 x 25 days (aka "almost" every day) means you're spending $275 a month on just fast food lunch. That's $30 more than I spend on groceries for the entire month for all meals. You can make some mean, fresh burritos at home for way less than $11 each, and they travel and reheat so well!
3:40 ex chipotle worker here, the salsa verde and red spicy sauce are also not made in house, additionally the barbacoa, carnitas, sofritas and queso blanco are only heated up.
How much salt is in the chips? They're like, visibly weighted down with it. And the salsas and grilled veggies - do you guys just ladle in several tablespoons of salt into a couple pounds of grilled veg?
@@tquasa07 I’m sure there’s recipes for the exact amount in training, but when it comes to it , we usually eyeballed everything, a lot of salt and lime for the chips , as for the salsas it’s straight from bag to where we serve it out of nothing else is added.
"A population that wants anything but what they currently have" man that cannot be more true, my small town got a tacobell a few years back and that was an EVENT. People were ridiculously excited, it was seen as something only big towns or suburbs had. Their launch here was bonkers, packed with lines outside for days.
I mean, the fact that a double cheese burger from mcdonalds is $4.74 now is absolutely insane. A little over 10 years ago they were $1.00. A 5x increase in a decade is insane.
Inflation isnt even close to what the government inflation calculators online says it is. I think the government inflation calculators still is 2% per year as their math. Which is laughable
@@renegadezen7841 Not quite - they admitted that inflation did get as bad as the 10%+ 2 or 3 years ago, but they currently have it at just above 3% over the last year, which is ridiculous. The truth is that 2 or 3 years ago it was closer to 20-25% and currently its closer to 10%.
today its 5.30 for a mchicken, small fries, 4 pc nuggets, and a small drink, all for $5.30, an increase by 56 cents for more than a double cheese burger doesnt seem like a 5x increase.
@@joshuabarqueesimeth4530 That's a false equivalency. I was talking about the double cheeseburger, not the meal you mentioned. The double cheeseburger is in fact almost 5x what it was in the early 2010's.
My local chipotle in Cleveland is only $8.60 for a bowl. Unbeatable option for lunch! Their practicality combined with their strong financials has made me a long term investor in Chipotle
This is my favorite new channel. I love how you present facts without any fluff. It's refreshing to find content that respects viewers' time and intelligence.
Chipotle is innovating in real time and showing that providing healthy, affordable food for America at scale is actually possible. The interesting part is that they didn’t necessarily set out to do this, but were forced to by the various food safety scandals they were faced with. This is a fascinating story and proves once again that necessity above all else is the mother of invention.
A chipotle near me was one of the first chipotlanes I had ever seen. One major issue that they’ll have to learn how to mitigate is when people show up early. They have no dedicated spot for the car to go and only one window, so it just holds up everyone else who is actually on time in the back of the line.
I was a statistic that mostly ate McDonalds because of the discounts on the app. My meals were >$5. Now I’m pre-diabetic and have swayed to healthier food. Chipotle is right up my alley now. Great video!
I've been saying this for years! Chipotle is really great value. A lot of fast food chain portions are relatively small for the same price, and Chipotle doesn't make me want to take a nap afterwards.
I love chipolte I like having a small 300-400 calorie breakfast some fruit in between and then 1 big dinner. I always get a chicken burrito bowl, brown rice, double black beans, double corn, double fajitas and sala and I think its very tasty filling meal and the bowl is huge with so much fiber in the meal as well. Although its more of a vegtbale bowl as the protien serving is very little it's still a great meal with fresh ingredients for $11
I heard people complaining about how expensive Chipotle got. So I went there and no, it's basically the same price. 10 years ago I'd buy a burrito at Chipotle in the midwest for $8. Today I'm buying a burrito at Chipotle in Los Angeles for $11. Dude, that's 10 years later and moving from the midwest to a coastal city. If anything the price has went down. I'm not a fan of the drivethru windows though. It's annoying when you're inside the restaurant and need to wait for someone who drove up to get their food before you. It also increases the footprint of the store, as cars take up way more space than people. Which means whether or not you drove to Chipotle, you're subsidizing those who did drive.
When I was a kid and I got $500 for a college fund, my mom told me I could choose a stock to invest my money in. I chose Chipotle, and sold when I finished high school ~8 years later. My money 10x in that period. If only everyone has listened to me as a 10 year old
The drop in quality (tastes almost like plastic nowadays) and increasing prices of Mcdonald's (€16-€18 for a Big Mac meal depending location) in The Netherlands is horrible. I wouldn't be shocked if in the next 10 years Mcdonald's closing shops.
I rarely eat out because takeout food is a scam, but when I do, it is always Chipotle. Especially as someone with severe food allergies, it is really nice to be able to get a healthy meal at a FAST FOOD place. Local restaurants are usually off the table for me, since its a pain to have to ask the waiters and chefs about potential cross-contamination with nuts. Fast food places are all standardized, nothing changes from location to location.
The problem with Chipotle, like with McDonald's, is it's too expensive. You can buy a better burrito for less. It is still convenient healthy option but it is no longer the large quantity of food for cheap option.
@@loganhoffman5789 lots of possible reasons. Maybe they don't have the supply chain to deal with expansion. Maybe they don't want to manage multiple stores. Maybe they don't get enough foot traffic because they are in an obscure location, despite making great food at a competitive price.
Totally agree depending on the place you go sometimes you can eat a bomb carne asada in a local shop. Last time I went to Chipotle a fully loaded burrito was $17 yet my local burrito shop was a $11. Cheaper in the burrito area, but its getting competitive good alternative if you got nothing going.
Max, you really should do a dive on yourself. This content is so clean, concise, informative, and efficient. Your team is doing great work. Clearly, this was a calculated and prepared channel launch, I'd love to see a peak behind the curtain.
ex-chipotle worker here, barbacoa, carnitas, beans, red and green salsa, queso are all pre packaged. Some of the vegetables and chicken sometimes arrives frozen. Other then that chipotle is pretty good
bro, I thought this was a skin 1 million subs plus channel, its so good quality editing, filming, I like your voice. AND YOU ONLY HAVE 50K, WHAT THE ACTUAL F*CK, THATS CRAZY, YOU DESERVE SO MUCH MORE, f*ck UA-cam for hiding this type of content and promoting skibidi toilet
Maxonomics -- I don't know where you get your data, but your time to value of info provided in your vids is insane! And yes, fast food is needing to be competitive. Last Jack in the Box large meal I got was... $15!
As someone who worked at a chipotle for less than a month, I seriously wonder how people work there. I was always told to stay later than scheduled, and I would get overheated every shift (the strong smell back there didn't help me trying not to throw up). Anyone who has worked there, how did you deal with these problems / did you have them?
Loved this video. Particularly interesting learning about consumer economic behavioral economics, and the supply chain detail in this video was also fascinating. Subscribed
I used to think Chipotle was expensive, but all the other fast food places are jacking up their prices while Chipotle has barely changed. Now I think for about the same price it's much better.
I find the drive through times graph not accurate based on my experience. Every time I went to McDonald's theyre zooming and Wendy's late at night feels like 2 people running the entire location
Very interesting to see Chipotle take on the American market with such smarts, but they've been very slow abroad. Do you see them tackling Europe or Asia anytime soon?
They are making inroads to Canada and Europe, though at a slower pace than in the US. The talk from management around that is nailing the supply chain in those areas, which is a big hurdle. I think 14 new stores in Canada are coming this year. And then in the middle east they've opened a couple stores in Kuwait, and are expanding into Dubai. So they're working on it, and commentary is positive. Probably not a major catalyst yet though.
Even though I dont live in the US, I would rather take the ridiculously minuscule chance of getting sick by food poising at Chipotle, rather than the 100% risk of getting sick longterm by fast food.
Chipotle is just good food. I feel good after eating it. I can do my low carb diet with chipotle too. It’s the best option out of like 4 places I could go to get a good hearty low carb meal
Chipotle is trash. Overpriced trash. It can be tasty but the meat portions are often undersized and they overcharge you. The last bowl I got there cost me nearly $24 and when I opened it up they put only one helping of meat in there when I paid for two full helpings of different meat. The problem is that at the corporate level they sell you on the side and pricing but on the back end they encourage their owners to maximize profits by skimping on helpings (unless the internet finds out and then they are told to do regular helpings) But here’s the real issue, you can get a better quality meal of similar or even larger size at a real Mexican place. Why support a chipolte that is all about sending those profits out of your town, when you could support a local place and see that money stay local. You are only hurting yourself by going to chipotle
2:11 this is why I would never order Chipotle on food delivery apps, those portions sizes are laughable, you have to ask them to double or tripple it every time in person otherwise you are getting ripped off.
McDonalds has a $5 meal in which there is McChicken, Fries, soda and McNuggets, this is an absolute win, there is competition and as a consumer I am glad about it. Pollo Loco has is not so bad itself, If you ask me Chipotle is the one slipping. Maybe I am wrong?
I doubt it. You'd be surprised how many people don't want to stand there and talk to someone. Same for subway or any restaurant like that. It's why delivery services are so big.
The point you’re missing about McDonald’s is their main business is real estate and the crappy food is second. The profit is in the dirt not the burgers.
I haven't been to McDonald for many years. I am glad I haven't.. That burger and fries looked so sad .. how are those fries also $5 dollars? thats robbery
I personally work at McDonald as a manager and I can tell you there’s way too many people that complain about McDonald prices and quality but those same people come almost every single day , it’s never gonna be dethroned because it’s biggest haters are some of the most loyal customers.
I went on a exchange program and my hosts were white mormons so food was rough, i remember they drove me 2 hrs for chipotle and i was so excited for actual flavor i made a everything burrito and gave myself indigestion.
Yet Chipotle's quality control has gone completely downhill nationwide compared to years past. In addition to that, I've ordered chipotle via a delivery app and the portion size was noticably smaller compared to visiting the store in person.
Great video, you should have more views!! Maybe try to change the title to like: Chipotle: The Fastest Growing Restaurant In The World, and How Their Doing it. And maybe change the Thumbnail too. Like I said, amazing video!!
Qdoba actually does a better job of targeting small town food deserts than Chipotle. In a lot of midwest states (Dakotas, Nebraska, Wisconsin, etc...), there are way more Qdobas than Chipotles and they aren't all stuffed in the big cities. I like the idea of burrito drive through...but how on earth do you eat a burrito while driving?
Havnt gotten chipotle in a while since serving sizes have been horribly inconsistent so all I really care about is price for how much food I’m actually getting
Hey max, great video and Im aware this is two weeks after posting, so I doubt you will see this. However, I am a CMG shareholder and loved your insight. I was wondering what references you were able to pull from? Great content and I loved the personal data you went and pulled. Great work
Any piece in particular for references? The vast majority of numbers you’ll see in these videos are straight from, or derived from, primary sources such as financial statements or, in this video, location data I prefer to avoid relying on third-party analysis as a source. Obv makes sense sometimes, or have to, but I try to avoid
You're right. What we're seeing on that chart is *total service time* at the drive-through--the time between placing your order and receiving your food. That's an error on me, the chart was supposed to be *total time including the time spent waiting in line before ordering your food*. My apologies, that's why the number said and the number on the chart don't match.
I eat Chipotle almost every day for lunch. There is one right next to my work. It's always fast. It's 10-12 bucks and comes with a ton of food that's fresh. Nothing else beats it, and when it comes to fast food, it is healthier than McDs and other chain fast food.
"It's always fast"... Going out and actually clocking the time it takes to get food from McD/Chipotle was eye opening. Didn't think there would be that big of a difference. Sweetgreen and Cava need to take note
What do you eat for dinner
$11 x 25 days (aka "almost" every day) means you're spending $275 a month on just fast food lunch.
That's $30 more than I spend on groceries for the entire month for all meals.
You can make some mean, fresh burritos at home for way less than $11 each, and they travel and reheat so well!
My bowl always comes out to $17, lol. I got avocado and extra chicken. Just ended up making my own
Tool
3:40 ex chipotle worker here, the salsa verde and red spicy sauce are also not made in house, additionally the barbacoa, carnitas, sofritas and queso blanco are only heated up.
thank you for the comment - often the comment section is more valuable than the video itself
How much salt is in the chips?
They're like, visibly weighted down with it. And the salsas and grilled veggies - do you guys just ladle in several tablespoons of salt into a couple pounds of grilled veg?
@@tquasa07 I’m sure there’s recipes for the exact amount in training, but when it comes to it , we usually eyeballed everything, a lot of salt and lime for the chips , as for the salsas it’s straight from bag to where we serve it out of nothing else is added.
fr This is just an ad for Chipotle. and eat their every day
What's the economics of producing these videos?? The quality is incredibly high
1 HUNDRED dollars
1$/100ms of the video
Maxinomics
paid for by chipotle
"A population that wants anything but what they currently have" man that cannot be more true, my small town got a tacobell a few years back and that was an EVENT. People were ridiculously excited, it was seen as something only big towns or suburbs had. Their launch here was bonkers, packed with lines outside for days.
I mean, the fact that a double cheese burger from mcdonalds is $4.74 now is absolutely insane. A little over 10 years ago they were $1.00. A 5x increase in a decade is insane.
Inflation isnt even close to what the government inflation calculators online says it is. I think the government inflation calculators still is 2% per year as their math. Which is laughable
@@renegadezen7841 Not quite - they admitted that inflation did get as bad as the 10%+ 2 or 3 years ago, but they currently have it at just above 3% over the last year, which is ridiculous. The truth is that 2 or 3 years ago it was closer to 20-25% and currently its closer to 10%.
@@bradentraub yep agree
today its 5.30 for a mchicken, small fries, 4 pc nuggets, and a small drink, all for $5.30, an increase by 56 cents for more than a double cheese burger doesnt seem like a 5x increase.
@@joshuabarqueesimeth4530 That's a false equivalency. I was talking about the double cheeseburger, not the meal you mentioned. The double cheeseburger is in fact almost 5x what it was in the early 2010's.
My local chipotle in Cleveland is only $8.60 for a bowl. Unbeatable option for lunch! Their practicality combined with their strong financials has made me a long term investor in Chipotle
Yea, in aurora its 9.10 for a chicken bowl so it depends on the area your at
In New York it’s like 12.50 for a chicken bowl lol
@@cheframsey9161 still better than $10 for a meal at mcdonalds
@@grobux3548lmao imagine living in New York
Yeah i eat at downtown cleveland one yesterday it was around that , was even cheaper arround buffallo at 8.25.
This is my favorite new channel. I love how you present facts without any fluff. It's refreshing to find content that respects viewers' time and intelligence.
Chipotle is innovating in real time and showing that providing healthy, affordable food for America at scale is actually possible.
The interesting part is that they didn’t necessarily set out to do this, but were forced to by the various food safety scandals they were faced with.
This is a fascinating story and proves once again that necessity above all else is the mother of invention.
And regulation is the mother of humane business
Chipotle didnt invent any of that. Have you heard of a Walmart?
@@RatherCrunchyMuffin Very much agree. (And Adam Smith does too).
A chipotle near me was one of the first chipotlanes I had ever seen. One major issue that they’ll have to learn how to mitigate is when people show up early. They have no dedicated spot for the car to go and only one window, so it just holds up everyone else who is actually on time in the back of the line.
Really good point. I've only used the Chipotlane a couple times, and saw this happen once
as a vegan, Chipotle is basically an oasis during roadtrips
100%. Sofritas was a godsend for vegetarians/vegans
Cry harder
You ever considered not being vegan?
@@jacobkoster3808 bro what 😭
Vegan? Isn't there a lot of cross-contamination? I've seen items mix every time i go.
This man loves chipotle
I have also rediscovered a love of Chicken McNuggets while making this
love this channel
it’s amazing. this guy and his team are awesome.
I was a statistic that mostly ate McDonalds because of the discounts on the app. My meals were >$5. Now I’m pre-diabetic and have swayed to healthier food. Chipotle is right up my alley now. Great video!
meal prep...
in-n-out and chipotle are by far my favorite restaurants.
Love the content! Keep up the great work.
Thanks, will do!
I've been saying this for years! Chipotle is really great value. A lot of fast food chain portions are relatively small for the same price, and Chipotle doesn't make me want to take a nap afterwards.
I love chipolte I like having a small 300-400 calorie breakfast some fruit in between and then 1 big dinner. I always get a chicken burrito bowl, brown rice, double black beans, double corn, double fajitas and sala and I think its very tasty filling meal and the bowl is huge with so much fiber in the meal as well. Although its more of a vegtbale bowl as the protien serving is very little it's still a great meal with fresh ingredients for $11
That’s a $140bil difference in market cap between MCD and CMG, even a chunk of that would be notable
Yes it would be. And, really, this applies to Chipotle verse all fast-food
I heard people complaining about how expensive Chipotle got. So I went there and no, it's basically the same price. 10 years ago I'd buy a burrito at Chipotle in the midwest for $8. Today I'm buying a burrito at Chipotle in Los Angeles for $11. Dude, that's 10 years later and moving from the midwest to a coastal city. If anything the price has went down.
I'm not a fan of the drivethru windows though. It's annoying when you're inside the restaurant and need to wait for someone who drove up to get their food before you. It also increases the footprint of the store, as cars take up way more space than people. Which means whether or not you drove to Chipotle, you're subsidizing those who did drive.
I have thought the same thing and have seen no data that convinces me Chipotle has done anything but go down in price relative to most other food
Good vid! Crazy to think McDonald's once had a 90% stake in Chipotle.
Great reporting, love the delivery style. All hard facts, no hand-waving. Love it.
Another excellent gripping business video, Max, you're killin it
When I was a kid and I got $500 for a college fund, my mom told me I could choose a stock to invest my money in. I chose Chipotle, and sold when I finished high school ~8 years later.
My money 10x in that period. If only everyone has listened to me as a 10 year old
Man, the amount of details you put into your videos 🤯. Keep it up
This channel is so good. Superb analysis.
That 5$ meal is so worth it for me at Mcdonald’s. I get full from it and don’t have to spend $12 for a bowl.
Great content, love the quality!
Another banger. Keep it up!
You are 100% correct on everything. Good video.
I sure am glad my hometown qualified for a chipotle. It was booming when it opened here, but has been going through rough times lately.
This is my new favorite channel on UA-cam, hope you continue with the content, great stuff
The drop in quality (tastes almost like plastic nowadays) and increasing prices of Mcdonald's (€16-€18 for a Big Mac meal depending location) in The Netherlands is horrible. I wouldn't be shocked if in the next 10 years Mcdonald's closing shops.
I rarely eat out because takeout food is a scam, but when I do, it is always Chipotle. Especially as someone with severe food allergies, it is really nice to be able to get a healthy meal at a FAST FOOD place. Local restaurants are usually off the table for me, since its a pain to have to ask the waiters and chefs about potential cross-contamination with nuts. Fast food places are all standardized, nothing changes from location to location.
Very very good comprehensive video, glad your content is getting more traction
You make me excited about everything you talk about.
The problem with Chipotle, like with McDonald's, is it's too expensive. You can buy a better burrito for less. It is still convenient healthy option but it is no longer the large quantity of food for cheap option.
What is then?
Where do I buy a better burrito for less? My local Mexican restaurant has good burritos, but they’re $13
@@triforcelink exactly, if it’s “better than chipotle” than why don’t you franchise the business?
@@loganhoffman5789 lots of possible reasons. Maybe they don't have the supply chain to deal with expansion. Maybe they don't want to manage multiple stores. Maybe they don't get enough foot traffic because they are in an obscure location, despite making great food at a competitive price.
Totally agree depending on the place you go sometimes you can eat a bomb carne asada in a local shop. Last time I went to Chipotle a fully loaded burrito was $17 yet my local burrito shop was a $11.
Cheaper in the burrito area, but its getting competitive good alternative if you got nothing going.
Max, you really should do a dive on yourself. This content is so clean, concise, informative, and efficient. Your team is doing great work. Clearly, this was a calculated and prepared channel launch, I'd love to see a peak behind the curtain.
Incredible content. Keep it up!
ex-chipotle worker here, barbacoa, carnitas, beans, red and green salsa, queso are all pre packaged. Some of the vegetables and chicken sometimes arrives frozen. Other then that chipotle is pretty good
Great video, keep up the good work!
bro, I thought this was a skin 1 million subs plus channel, its so good quality editing, filming, I like your voice. AND YOU ONLY HAVE 50K, WHAT THE ACTUAL F*CK, THATS CRAZY, YOU DESERVE SO MUCH MORE, f*ck UA-cam for hiding this type of content and promoting skibidi toilet
Burrito places are by far the healthiest best value food you can get quickly these days, it's amazing that they're expanding.
dont like chipotle but after learning the basics of margarine id honestly LOVE this over most fast food
Funny that McDonalds is now experiencing a large E. coli outbreak a month after this was posted
Didn’t see that coming
There’s actually a chipotle coming into my town soon and this is making me a little more excited to have it there
watching this while eating chipotle as a mcdonalds employee
I bet McD's wishes they never sold their share of Chipotle now
Maxonomics -- I don't know where you get your data, but your time to value of info provided in your vids is insane! And yes, fast food is needing to be competitive. Last Jack in the Box large meal I got was... $15!
Nothing can beat the McDonalds app. $0.50 burger is crazy
As someone who worked at a chipotle for less than a month, I seriously wonder how people work there.
I was always told to stay later than scheduled, and I would get overheated every shift (the strong smell back there didn't help me trying not to throw up).
Anyone who has worked there, how did you deal with these problems / did you have them?
6:51 peak research dedication
I like your channel it’s pretty good
I'm an MBA Candidate at Darden. Your content is amazing and extremely high quality. Congrats and thanks
Thanks, and congrats on Darden, great school
@@Maxinomics I am a Darden grad - ‘09 - and I agree … keep up the great work…
the chipotle glaze is crazy 😭
Same in the UK. Can buy a whole cooked chicken 🍗 at a supermarket. Get a drink from the juice isle for the price of a basic McDonald’s meal.
$8 rotisserie chicken is the best value for food that has ever existed
Loved this video. Particularly interesting learning about consumer economic behavioral economics, and the supply chain detail in this video was also fascinating. Subscribed
This is great video quality
This video was as information packed as the meals were calorie dense. Amazing work, sir.
🫡 thank you
I love your videos so much
Really well done video
I used to think Chipotle was expensive, but all the other fast food places are jacking up their prices while Chipotle has barely changed. Now I think for about the same price it's much better.
I’ve found that as of late, all my local establishments are of higher quality whilst being significantly cheaper.
Love your content, so you post on X?
Sure do, x.com/maxinomics
I find the drive through times graph not accurate based on my experience. Every time I went to McDonald's theyre zooming and Wendy's late at night feels like 2 people running the entire location
i used to work at a chipotle near me, everything is fresh and its surprisingly cheap for the quality
Very interesting to see Chipotle take on the American market with such smarts, but they've been very slow abroad. Do you see them tackling Europe or Asia anytime soon?
They are making inroads to Canada and Europe, though at a slower pace than in the US. The talk from management around that is nailing the supply chain in those areas, which is a big hurdle. I think 14 new stores in Canada are coming this year.
And then in the middle east they've opened a couple stores in Kuwait, and are expanding into Dubai.
So they're working on it, and commentary is positive. Probably not a major catalyst yet though.
Even though I dont live in the US, I would rather take the ridiculously minuscule chance of getting sick by food poising at Chipotle, rather than the 100% risk of getting sick longterm by fast food.
Chipotle is just good food. I feel good after eating it. I can do my low carb diet with chipotle too. It’s the best option out of like 4 places I could go to get a good hearty low carb meal
closest chipotle is like 30 mins away but i love their stuff
I used to make fun of people that ate at Chipotle, but now they're one of the only chains I like getting burritos from!
Id rather eat a chipotle bowl or burrito than a burger meal.
Chipotle is trash. Overpriced trash. It can be tasty but the meat portions are often undersized and they overcharge you.
The last bowl I got there cost me nearly $24 and when I opened it up they put only one helping of meat in there when I paid for two full helpings of different meat.
The problem is that at the corporate level they sell you on the side and pricing but on the back end they encourage their owners to maximize profits by skimping on helpings (unless the internet finds out and then they are told to do regular helpings)
But here’s the real issue, you can get a better quality meal of similar or even larger size at a real Mexican place. Why support a chipolte that is all about sending those profits out of your town, when you could support a local place and see that money stay local.
You are only hurting yourself by going to chipotle
Didn't expect such a high-quality video when I clicked on it. Crazy work you are doing!
I work at chipotle, there are no preservative in any of the ingredients. The only thing I will have to say is the use of seed oil in Chipotle is crazy
this guy mst be so fkn rich he just sees everything in dollars and optimizes his decisions with his buying power
W channel
2:11 this is why I would never order Chipotle on food delivery apps, those portions sizes are laughable, you have to ask them to double or tripple it every time in person otherwise you are getting ripped off.
McDonalds has a $5 meal in which there is McChicken, Fries, soda and McNuggets, this is an absolute win, there is competition and as a consumer I am glad about it. Pollo Loco has is not so bad itself, If you ask me Chipotle is the one slipping. Maybe I am wrong?
Fantastically done video
I doubt it. You'd be surprised how many people don't want to stand there and talk to someone. Same for subway or any restaurant like that. It's why delivery services are so big.
Team Chipotle rise up
The point you’re missing about McDonald’s is their main business is real estate and the crappy food is second. The profit is in the dirt not the burgers.
I haven't been to McDonald for many years. I am glad I haven't.. That burger and fries looked so sad .. how are those fries also $5 dollars? thats robbery
I’ve been to chipotle so many times I forgot the last time I’ve gone to McDonald’s
I personally work at McDonald as a manager and I can tell you there’s way too many people that complain about McDonald prices and quality but those same people come almost every single day , it’s never gonna be dethroned because it’s biggest haters are some of the most loyal customers.
I went on a exchange program and my hosts were white mormons so food was rough, i remember they drove me 2 hrs for chipotle and i was so excited for actual flavor i made a everything burrito and gave myself indigestion.
Been to McDonalds a million times, Never to Chipoltle once. If Cartman has to have Chipoltle Away for his skivvies I sure don't wanna eat there.
Yet Chipotle's quality control has gone completely downhill nationwide compared to years past. In addition to that, I've ordered chipotle via a delivery app and the portion size was noticably smaller compared to visiting the store in person.
Except when the preparer jips you on the food at Chipotle, and makes you a smaller burrito instead.
Last time I ate chipotle I got food poisoning…not sure I want to ever go back
Great video, you should have more views!! Maybe try to change the title to like: Chipotle: The Fastest Growing Restaurant In The World, and How Their Doing it. And maybe change the Thumbnail too. Like I said, amazing video!!
Thanks for the tip
Too many words
Thats why chipotle is starting their automated machines
Qdoba actually does a better job of targeting small town food deserts than Chipotle. In a lot of midwest states (Dakotas, Nebraska, Wisconsin, etc...), there are way more Qdobas than Chipotles and they aren't all stuffed in the big cities. I like the idea of burrito drive through...but how on earth do you eat a burrito while driving?
Loved this video!
It’s so high quality!
Havnt gotten chipotle in a while since serving sizes have been horribly inconsistent so all I really care about is price for how much food I’m actually getting
Hey max, great video and Im aware this is two weeks after posting, so I doubt you will see this. However, I am a CMG shareholder and loved your insight. I was wondering what references you were able to pull from? Great content and I loved the personal data you went and pulled. Great work
Any piece in particular for references? The vast majority of numbers you’ll see in these videos are straight from, or derived from, primary sources such as financial statements or, in this video, location data
I prefer to avoid relying on third-party analysis as a source. Obv makes sense sometimes, or have to, but I try to avoid
maybe if chipotle stopped putting cilantro in both rice options i could actually enjoy it
Hope your channel keeps growing Max! Excellent video as always, sharing this video with as many people as I can!
Much appreciated! The more the merrier
100% beef just isnt real enough at mcdonalds
Great video! Minor inconsistency: the graph at @8:03 says an average of 266 seconds (4 min 26 sec) while the audio suggest (6min 12 sec)
You're right. What we're seeing on that chart is *total service time* at the drive-through--the time between placing your order and receiving your food. That's an error on me, the chart was supposed to be *total time including the time spent waiting in line before ordering your food*. My apologies, that's why the number said and the number on the chart don't match.