The Invincible Business of Diners

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  • Опубліковано 24 тра 2024
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    Fluffy pancakes, sunny-side eggs, crispy bacon, golden hash browns with buttered toast and coffee. For decades, diners have specialized in serving not just the hearty American breakfast but also classics like burgers, waffles, milkshakes, soup, and pie. Due to their sustained popularity and depiction in TV & film through generations, diners have become so ingrained into American culture that they’ve become iconic establishments over the world.
    While every industry is evolving, diners are the rare example of a business that's been invincible to change. While the restaurant industry has gravitated towards off-premise dining, originality, and automation, diners have remained consistent since the 1940s with huge menus, staying open 24/7 or into the late night, traditional service with pen and paper, simple comfort foods, and an accepting atmosphere.
    At a diner, there are no reservations, no VIPs, no private areas, no policies, no minimums, and no judgment. In this episode, we’ll cover the invincible business of the American diner and analyze the 3 biggest chains in the world - Denny’s, Cracker Barrel, and IHOP - who each have their own strategy and go after customers in different ways.
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    0:00 A Culinary & Cultural Oasis
    6:43 America's Diner
    15:50 Old Country Roads
    21:35 Rooty Tooty Fresh 'N Fruity

КОМЕНТАРІ • 932

  • @ModernMBA
    @ModernMBA  9 місяців тому +70

    💸Build wealth better with your own dedicated financial advisor and try Domain risk-free for 30 days: dmnmny.co/modernmba
    0:00 A Culinary & Cultural Oasis
    6:43 America's Diner
    15:50 Old Country Roads
    21:35 Rooty Tooty Fresh 'N Fruity

    • @daveuehlein2976
      @daveuehlein2976 8 місяців тому

      P

    • @freeinghumanitynow
      @freeinghumanitynow 5 місяців тому

      At eighty bucks a month it's a hard pass for Domain Money. I'm not with all these financial apps. Too much fraud going on in Silicon Valley. I ain't trusting these people with my hard earned cheddar.

    • @aaronlee2810
      @aaronlee2810 2 місяці тому

      P

  • @xeno_dork
    @xeno_dork 9 місяців тому +3397

    I would love to see a deep dive like this on American Chinese restaurants and the invisible connections that fosters uniformity amongst so many completely unrelated businesses.

    • @ik-ub3dj
      @ik-ub3dj 9 місяців тому +157

      Great Idea! Hope he does this one, or maybe US Thai Restaurants as they have a government program to spread thai cuisine and have a similar uniformity across regions.

    • @ryanwebber3705
      @ryanwebber3705 9 місяців тому +89

      Most of the “American Chinese” restaurants you’re referring to are Cantonese. Not authentic but mostly from one region of China

    • @jeffersonye7572
      @jeffersonye7572 9 місяців тому +54

      I need the answer as to why so many Chinese buffets have bananas in red sauce

    • @ducky19991
      @ducky19991 9 місяців тому +73

      @@jeffersonye7572I figured it was just because Americans love sweet shit… and sweet and sour sauce is the bastardized version of duck sauce

    • @servicerockveterinarian4349
      @servicerockveterinarian4349 9 місяців тому +3

      Yes!!!

  • @brainwashingdetergent4322
    @brainwashingdetergent4322 9 місяців тому +786

    I own a little diner, it’s in the middle of nowhere and has been a diner for over 40 years. I’m the sixth owner of this restaurant and it has been a good challenge.

    • @JasperKlijndijk
      @JasperKlijndijk 9 місяців тому +21

      Super good work your doing!

    • @miguelmejia4656
      @miguelmejia4656 9 місяців тому +11

      keep bangin

    • @brainwashingdetergent4322
      @brainwashingdetergent4322 9 місяців тому +3

      @@JasperKlijndijk thanks

    • @brainwashingdetergent4322
      @brainwashingdetergent4322 9 місяців тому

      @@miguelmejia4656 oh I am, if I don’t, it’ll bang me!

    • @ChaosTherum
      @ChaosTherum 9 місяців тому +90

      Man the US runs on diners out in the middle of nowhere I know that it saved my fathers sanity when he was a trucker being able to stop off at a little shop out in the middle of the country somewhere and chat with the fry cook over a coffee. Keep it going man.

  • @alterfun
    @alterfun 9 місяців тому +1222

    Chugging a pile of pancakes for breakfast was truly a culture shock for an Scandinavian. Took me till noon to recover and get the insulin to balance after a pile of chocolate chip pancakes at IHOP.

    • @guyonacomputer1261
      @guyonacomputer1261 9 місяців тому +179

      I assume this was a while ago, but in case somebody didn’t tell you then, belated “Welcome to America!”, it wouldn’t be the same without diabetes in a plate! 😂

    • @TripMX
      @TripMX 9 місяців тому +7

      @@guyonacomputer1261 😂😂

    • @fvb7
      @fvb7 9 місяців тому +38

      I feel this. There are full days where I am just not hungry after a large lunch/supper the evening prior. Still plenty Murica being processed.

    • @incurableromantic4006
      @incurableromantic4006 9 місяців тому +47

      Yeah - it does look like a hell of lot of pure carbs to start your day with. I'm British and our traditional fry-ups are certainly high-calorie, but at least there's quite a lot of protein in there.

    • @roamintheslums4851
      @roamintheslums4851 9 місяців тому

      beans for breakfast🤣🤣🤣🤣🤣🤣💀💀💀💀💀💀💀💀@@incurableromantic4006

  • @lunarlake1
    @lunarlake1 9 місяців тому +1048

    I deeply miss having 24-hour diners in Germany. They were among my favorite things about the US. Working irregular shifts often meant limited options for food after work. In Germany, if you don't have a 9-to-5 job, you feel quite left out because EVERYTHING is setup to serve 9to5 job customers when it comes to opening times. Even the supermarkets aren't open after a night shift most of the time. But when I visited the United States and arrived in Austin at 4am, being able to enjoy a lovely meal and coffee before our 3-hour drive was an unparalleled experience. Also because its so often shown on TV series or movies made in the US. I dont know why it is so special to me, but knowing you can go to a diner 24h a day is just awesome.

    • @wigglyk2796
      @wigglyk2796 9 місяців тому +56

      It's available for 24hrs because of the $2.13 per hr minimum wage in the US. The rest is expected to be supplemented by tips. It's not possible in other developed countries.

    • @theblackswordsman9951
      @theblackswordsman9951 9 місяців тому +121

      @@wigglyk2796 Ain't no one is getting $2.13 an hour

    • @miki77YT
      @miki77YT 9 місяців тому +90

      @@wigglyk2796 All servers are entitled to the state minimum wage, even though their pay is technically only a few dollars per hour, their employers are required to make-up the difference if it falls short.

    • @rafa.frqnz1188
      @rafa.frqnz1188 9 місяців тому

      @@theblackswordsman9951servers are because federal minimum wage is different if you make tips. I think legally you can make half the minimum wage + tips. ACTUALLY I just googled it.
      Minimum wage for servers in TEXAS , UTAH , TN , VIRGINIA, GORGIA + a dozen more is $2.13 an hour ……..

    • @alexmueck8558
      @alexmueck8558 9 місяців тому +13

      ​@@miki77YTinteresting. I've never heard this fact

  • @Nether2342
    @Nether2342 9 місяців тому +503

    Post covid all of the good diners in my city stopped being open late and never resumed since. I never realized until it was gone how integral having a place my friends and I can be for long periods of time at any time of day or night was. Especially as a working class person who has to work irregular and often very late hours, it made living in my city feel almost hostile or alienating without 24 hour establishments present. Like almost no public venue existed where I could spend the time I had after work. I kind of just had to go straight home and wait for the next day to start. I think 24 hour diners are straight up an integral part of the living environment in modern America, it really feels like a key part of the social environment is gone in my area.

    • @kendi1417
      @kendi1417 9 місяців тому

      Stop trying to pass off the decreased social life theory as your own.

    • @TheNobleFive
      @TheNobleFive 9 місяців тому +73

      ​@@kendi1417No one did that

    • @syntheticfox_real
      @syntheticfox_real 9 місяців тому +54

      This is an issue I’ve seen in my local city. No locations are open 24 hours now, and it leads to youth and older people having no place to go and no entertainment at night hours. I’m interested in if this leads to a rise in juvenile delinquency or depression in older individuals.

    • @bnwo
      @bnwo 9 місяців тому +1

      @@syntheticfox_real lmao here's a tip: how about not being an incel?

    • @lukamagicc
      @lukamagicc 9 місяців тому +2

      @@syntheticfox_reallmao um wtf did you say

  • @solarmoth4628
    @solarmoth4628 9 місяців тому +331

    I never really think about chain diners when I think about diners. The most popular ones around where I live are family owned diners that have been in the community for decades. I personally think they taste better but that’s probably the nostalgia. one thing I will say is the food is always consistent. it’s the same each time, hot, tasty and welcoming bcs the servers have watched everyone in town grow up.

    • @lizziewahl
      @lizziewahl 9 місяців тому +28

      I agree. Neighborhood diners are also usually more focused on whole ingredients, such as real butter and eggs, and lesser so the frozen/processed items mentioned in this video. But I guess that’s not every American’s experience.

    • @fnjesusfreak
      @fnjesusfreak 9 місяців тому +10

      Yeah, none of these are what I, a lifelong upstate New Yorker, would think of as a diner.

    • @longbottle
      @longbottle 9 місяців тому +4

      Living in Syracuse NY, we had Doc's Little Gem as our go-to for ages. Then there was the fire, the remodel, the sale, the second remodel, and Doc passing away. You really can't go home again.
      In terms of chain diners, Waffle House over Denny's a thousand times over.

    • @madnessarcade7447
      @madnessarcade7447 9 місяців тому +1

      That is also what I imagine when I think of diners from seeing them on tv

    • @GreenBlueWalkthrough
      @GreenBlueWalkthrough 9 місяців тому

      @@lizziewahlTrue while I do enjoy cheap diners I prefer the fast casul type too that go heavy on atmosphere and quality food. But I must admit my mainstay is wafflehouse because it's always there.

  • @iTzDritte
    @iTzDritte 9 місяців тому +389

    I love how frequently late-night drunks are referenced 😂 great business model!

    • @thunderb00m
      @thunderb00m 9 місяців тому +45

      Dont forget college students. Large overlap there

    • @biodtox
      @biodtox 9 місяців тому +25

      We are a force to be reckoned with

    • @Jack-jx6ln
      @Jack-jx6ln 9 місяців тому +11

      Price doesn't matter when it comes to drunk food

    • @facubeitches1144
      @facubeitches1144 2 місяці тому +2

      Lots of businesses make money off of late-night drunks. They tend to be kinda free-spending.

    • @agr0nianTV
      @agr0nianTV 2 місяці тому

      Drunks and stoners get the munchies it's just a fact XD

  • @madnessarcade7447
    @madnessarcade7447 9 місяців тому +76

    Sometimes I forget that Dennys is a diner because I’m used to imagining diners as small off the beaten path mom and pop owned businesses

  • @REMIREZZ
    @REMIREZZ 9 місяців тому +1742

    I think Waffle House rightfully deserves its own episode

    • @MistaP13
      @MistaP13 9 місяців тому +15

      Huddle House too.

    • @SeeHang
      @SeeHang 9 місяців тому +3

      always drove past them waffle houses but haven’t tried one yet

    • @zacklayman6294
      @zacklayman6294 9 місяців тому +14

      Just came back from a waffle house 😂

    • @sneedmando186
      @sneedmando186 9 місяців тому +75

      @@SeeHangif your cook and server aren’t smoking outside when you arrive, the foods not good

    • @straightchillin6377
      @straightchillin6377 9 місяців тому +81

      Genuine rage washed over me when he left out Waffle House. The type of rage that gets people in Waffle House in trouble.

  • @its_jawsh6145
    @its_jawsh6145 9 місяців тому +215

    I work in Pharmacueticals and would really love to see you do a video on Pfizer, CVS, Walgreens, J&J, or Merck. It’s a really interesting industry but rarely do we as workers really understand where the company is going and if it’s profitable or sustainable at all especially with Amazon Pharmacy and medical on the rise. Please please please consider this idea. I’m sure alot of people would find it interesting!

    • @aukalender
      @aukalender 9 місяців тому +4

      yes, pharma is a funky sector

    • @agr0nianTV
      @agr0nianTV 2 місяці тому +1

      Good idea!

    • @SilverSeleucid
      @SilverSeleucid Місяць тому

      Id love an expose on Pfizer and all the evil they committed! Especially pushing that jab on people! PURE EVIL

    • @michaelvaladez6570
      @michaelvaladez6570 Місяць тому

      Big Pharm..doesn't want transparency !

  • @minhlncool
    @minhlncool 9 місяців тому +71

    My dad told me there are 2 kind of business that's always working: first is transportation, 2nd is food. Things always need to be shipped, and people always need to eat, so by chance if u can offer something tasty at reasonable price, the business can thrive

  • @DororoXPenana
    @DororoXPenana 5 місяців тому +28

    We have a diner in my hometown that's been here for 70 years. I was so terrified covid was going to put them out of business since no one went out to eat. But their customers were determined to keep them around so when they ordered, picked up and followed covid protocols still. I'm so happy they survived and continue to thrive!

  • @danidejaneiro8378
    @danidejaneiro8378 9 місяців тому +211

    I’ve always said that I’m not that bothered about visiting USA for its tourist attractions like Statue or Liberty or Hollywood, but I would love to eat my way across that country: pancakes, fried chicken, biscuits and gravy, bacon and eggs - it all looks soooo freakin good 🤤

    • @deltoid77-nick
      @deltoid77-nick 9 місяців тому +11

      Well if your expectations are too high maybe you're not going to be impressed but it's really good food I recommend Waffle House for that authentic Diner experience just remember to go on a weekday cuz they're always packed on the weekends

    • @juanitaschlink2028
      @juanitaschlink2028 9 місяців тому +3

      Ohhhhh yes. Let's do a road trip! don't forget the bbq!

    • @ChaosTherum
      @ChaosTherum 9 місяців тому +1

      @@deltoid77-nickI personally would go for Dennys but it definitely isn't quite as traditional as a Waffle House. It's also worth mentioning you might not be able to find Waffle House depending on where you are, since as I recently learned it's a regional chain.

    • @ChaosTherum
      @ChaosTherum 9 місяців тому +8

      The Diner's are really just the tip of the iceberg the US has a crazy unique food culture due to us having so many different cultures bringing their own twists. Pizza, Diners, some great regional fast food, some crazy good Americanized Chinese food as well as authentic in the right spots. You could easily go on a couple week culinary vacation in the states.

    • @apocalypsecod
      @apocalypsecod 9 місяців тому

      All of that stuff is equally great and just the start.

  • @JosePlata
    @JosePlata 4 місяці тому +10

    I was a cook at Denny's when the Grand Slams were $1.99 (1981-82 ish). People waited around the block on Saturday and Sunday mornings. I started that job thinking I'd be dreaming about hamburgers. I ended up dreaming about pancakes instead. I was 20 yrs old, worked the graveyard shift. My manager was a knucklehead, albeit a nice one. He was not allowed in my kitchen when I was the lead cook on shift. Those were the best of times. Best thing bout Denny's... never had to break down the kitchen on a daily basis. I can' t imagine having to do that much cleaning everyday.

  • @mittens42420
    @mittens42420 9 місяців тому +88

    I'm still confused as to how cracker barrel is a diner. This video was great and very interesting! I was surprised to see cracker barrel included. As you mentioned, they aren't open late, they source ingredients using a different model, they serve alcohol, they are half retail store, there are so many ways they differ from diners. I am wondering what led you to include them in this diner based essay?

    • @astrowanabe
      @astrowanabe 9 місяців тому +36

      Yeah I would classify Cracker Barrel as a "sit down restaurant" not a "diner".

    • @Agent.Wadsworth
      @Agent.Wadsworth 9 місяців тому +33

      Because they are frequented by road trippers, travelers, & truckers; much like a road side diner.

    • @laureljade3476
      @laureljade3476 9 місяців тому +8

      @@Agent.Wadsworth and don't forget old people.

    • @TheSleepingonit
      @TheSleepingonit 9 місяців тому +1

      Heard all of them are closing this year

    • @phonyalias7574
      @phonyalias7574 8 місяців тому +9

      I think Bob Evans would have made a better inclusion than Cracker Barrel, but Cracker Barrel does still have much of the same offerings as other diners, they just go a bit deeper into non breakfast as well. There's a bit of overlap I think between comfort food and breakfast establishments, where something like Dennys is 75/25 breakfast something like Cracker Barrel is 75/25 comfort. But ultimately when I think diner I think of two things, a come as you are atmosphere and always offered breakfast. Cracker Barrel hits both of those criteria.

  • @denisskaibagarovs4534
    @denisskaibagarovs4534 9 місяців тому +60

    I can’t recommend more the book “Egg, Bacon, Chips and Beans” where a guy wrote about 50 most prominent UK diners with a huge analysis on what makes them unique.

    • @RWernsing
      @RWernsing 3 місяці тому

      I lived in the UK for 2 years and never saw a diner unless you Include "Ed's Easy Diner" which a fake, manufactured thing-- even if I love their Cheese Fries!!

  • @Crispycremes20
    @Crispycremes20 9 місяців тому +30

    Born and raised in New Jersey. Living somewhere were you aren’t 10 minutes from a solid diner is such a foreign concept to me, veryyy lucky

  • @id10t98
    @id10t98 8 місяців тому +21

    I'm not a cheese person but I love a ham, cheese and onion omelet with hash browns and toast. For years I tried duplicating the taste and couldnt do it no matter which cheddar cheese I used. And then one day when I had the craving for an omelet, the only 'cheese' in the fridge was Kraft singles. The first bite was like angels singing. Who knew the cheapest, most disgusting cheese food was the taste I needed?!

  • @seeranos
    @seeranos 9 місяців тому +200

    I feel like IHOP has severely underexplored the International part of their branding.
    The same ingredients can be whipped up in varying ways to make many European, Asian, African, or South American styles of pancakes

    • @charlottelanvin7095
      @charlottelanvin7095 9 місяців тому +28

      European here. 2 biig hurdles to overcome: 1/ food standards if you want to import your proprietary pancake mix containing eggs and dairy; and 2/ there are already a gazillion places to eat sweet and savoury pancakes, crêpes and waffles,those are European food items. The value proposition of a brand like IHOP in Europe is far from obvious. You'd only be importing the diner concept and it's not going to get commercial traction

    • @sommps
      @sommps 9 місяців тому +6

      ​@@TheVinsterI actually love Japanese's Denny's! The Hamburg steak is so good, the pancakes are fluffier and less sweet, and the overall food quality and atmosphere is much better than the US stores.

    • @KawaiiStars
      @KawaiiStars 9 місяців тому +2

      the parts of africa i know aren't too fond of pancakes, savoury proteins only would do and kfc, mr biggs and mc donalds already does those along with native restaurants, as for europe, as the previous comment said, the market is oversaturated, people are more likely to by a local crepe than a dennys pancake or waffle,

    • @emilysha418
      @emilysha418 9 місяців тому +31

      I feel like people misread this comment. I think they meant IHOP in the US could serve Chinese scallion pancakes, or other international versions of pancakes with minimal effort and possibly broader appeal.

    • @KawaiiStars
      @KawaiiStars 9 місяців тому

      @@emilysha418 it would be competing with well known pastry brands in china or any other country, it'd have to be either real cheap like mc donalds or some other gimmick to entice people, i can't see it working, i wouldn't visit an ihop when i have my local eateries, i visit mc donalds for cheapness, and kfc gives chicken in buckets, only a victorian themed luxury pancake shop would do well near me (ROI)

  • @javitije5075
    @javitije5075 9 місяців тому +51

    I love these restaurant based episodes. I find something fascinating about talking about the restaurant industry, their operations, their margins, etc.

    • @ChaosTherum
      @ChaosTherum 9 місяців тому +1

      The restaurant industry is honestly a bit of a wild thing in general. Just based on their margins it's amazing there are as many as there are.

  • @ryanwebber3705
    @ryanwebber3705 9 місяців тому +27

    Having worked at Cracker Barrel, I gotta push back. We did market pure maple syrup and real butter.

  • @gojosatoru__
    @gojosatoru__ 9 місяців тому +65

    i’ve eaten a lot of burgers. it’s my favorite food. i’ve had some expensive and decadent burgers that i would KILL to simply eat again, but my favorite burger costs less than $10 from a diner. it’s really not that good, and i’ve obviously had better. but the atmosphere and the nostalgia of it makes it taste so much better than anything i’ve ever had before.

  • @HarshadJoshi
    @HarshadJoshi 9 місяців тому +23

    Diners in usa seems to be similar to ढाबा concept in india.
    A relaxed highway side eatery with tasty veg and non veg food prepared with lot of butter...

    • @Bell_plejdo568p
      @Bell_plejdo568p 9 місяців тому +1

      What kind of food do they serve in India

    • @HarshadJoshi
      @HarshadJoshi 7 місяців тому +4

      @@Bell_plejdo568p they serve very tasty food in India.

    • @podcastfan2544
      @podcastfan2544 2 місяці тому

      Harold Balder

  • @llsparkysll
    @llsparkysll 9 місяців тому +74

    So early the title is just “English (Official)”

  • @ray-mc-l
    @ray-mc-l 9 місяців тому +43

    modernmba videos are like kryptonite for my diet. always showing me steaks, burgers, desserts... :)

    • @southcoastinventors6583
      @southcoastinventors6583 9 місяців тому +2

      Anytime I here Denny I lose my appetite

    • @someguycalledcerberus9805
      @someguycalledcerberus9805 9 місяців тому +1

      Literally just watched this because I'm on a diet and if I can't eat the food at least I wanted to look at it🥲

  • @Lnclt-tc3ln
    @Lnclt-tc3ln 8 місяців тому +9

    It's kinda crazy. I'm half german, living IN Germany, and even I feel the sentimental nostalgic aura of a diner to the point where i want to go to one and have some food after watching this...

  • @ImranZakhaev9
    @ImranZakhaev9 9 місяців тому +12

    I really wish we had more late night and 24/7 "third places" here in Atlantic Canada. There's hardly any convenience store, much less diners open 24/7

    • @BillLambert
      @BillLambert 8 місяців тому +2

      It's not any better in Ottawa. Even the Denny's here only opens 8-8 since the rona. For 24/7 we have Zak's Diner which is nasty garbage, and Elgin Street Diner which is very mid - each is located in a different busy bar/pub area thriving on drunken fools and gullible tourists.

    • @seanwebb605
      @seanwebb605 8 місяців тому

      @@BillLambert I love the restaurants and diners in downtown Ottawa. Not as nice as in Montreal, but far better than Hamilton and much of Toronto.

  • @linzixuan29
    @linzixuan29 9 місяців тому +12

    As a person that isn't living in USA I have just found out that this kind of dinner is so good . No discrimination, cheaper and I will also believe nice quality food . Ppl from white or blue collar or eat the same . Sits right beside each other.. something in USA is I believe quite rare

  • @mmasque2052
    @mmasque2052 9 місяців тому +10

    There’s more to the ‘diner style’ restaurant than the menu. The reliability is nice, especially in the chains, because, if you’re traveling and not yet at your destination, you’re most likely going to look for something quick and not far off the expressway for a meal where you can sit for an hour or so. All the major chains do this. But one of the biggest things, whether chain or local is the social aspect. Go to any of these and you’ll probably find the same (group of) people there daily or at least once a week. ‘Family style’ restaurants often take the place of talking to your neighbor over the fence or on the phone.

  • @jillcnc
    @jillcnc 9 місяців тому +9

    Maybe places like Denny's and Cracker Barrel use all that premade stuff. A really good New Jersey Greek diner does its own baking, makes its own home fries, uses yesterday's sandwich corned beef to make today's corned beef hash, and so on.

  • @thepleasantpuffin
    @thepleasantpuffin 9 місяців тому +8

    Just ate at a local country diner and came home to this video. Diners truly are invincible.

  • @mikejanacone8328
    @mikejanacone8328 9 місяців тому +12

    I think your next restaurant video should be about casual restaurants like Applebee’s, Olive Garden, red lobster, etc.

  • @goonztv5746
    @goonztv5746 9 місяців тому +10

    Cracker Barrel is not a diner. I'll die on this hill.

    • @sawah765
      @sawah765 2 місяці тому

      the other brands lean into the 50s diner nostalgia. cracker barrel leans into 19th century nostalgia lol

  • @flaked_mid_hoof
    @flaked_mid_hoof 9 місяців тому +21

    An interesting personal experience with the IHOP restaurants. Almost always if you decide to check out a new location, you need to know if this is a "good" IHOP.
    Essentially, the brand has earned such a reputation, the franchisees are better off without any association with them

    • @patrickledonne5547
      @patrickledonne5547 9 місяців тому +5

      All low cost chain restaurants are like that. Certain subways seem to serve brown lettuce often rather than scrapping it. Certain McDonald's and burger kings will serve items that sat in the warmer too long or try to reheat old fries for 30 seconds instead of throwing them out and cooking fresh. At some point when those individual businesses decided to strongly target budget customers they allowed their standards to slip considerably.

  • @ninjaparth1
    @ninjaparth1 9 місяців тому +13

    Would you consider doing a video on Oil Change shops?
    Like Jiffy Lube, Take 5, Valvoline, etc.

  • @sillyhead5
    @sillyhead5 9 місяців тому +45

    This could be the best industry explainer video channel in the history of youtube. The completeness and detail, with its ever so slight cynicism, makes this channel an absolute delight. I'm happy to have bell iconed this channel over a year ago and it has yet to disappoint.

    • @lukamagicc
      @lukamagicc 9 місяців тому +1

      I know i never thought I’d seek this kind of content out. It’s that good

  • @NatesRandomVideo
    @NatesRandomVideo 9 місяців тому +50

    Huge miss not covering Waffle House. Denny’s was already mostly dead here pre-Covid, Cracker Barrel plods along with their highway interchange model and zero growth in decades here, and IHOP lost over half their locations here permanently during Covid.
    The only ones that stayed 24/7 here were Waffle House and Dennys. Waffle House took the hit on their menu which is 1/3 the size it once was. They never brought back numerous items after supply chain menu reductions. That said, they operated throughout as allowed by law.

    • @rickroodbergen5957
      @rickroodbergen5957 9 місяців тому +3

      Out of curiosity, where is "here" in your case? In the South right?

    • @PKM9107
      @PKM9107 7 місяців тому +2

      I wouldn’t be surprised if Waffle House is getting its own video tbh

    • @IG40kman
      @IG40kman 6 місяців тому

      They still have the whole menu, you just have to ask for it.

  • @AlexKiritz
    @AlexKiritz 9 місяців тому +5

    I’ve never been to a Cracker Barrel, but I’ll always appreciate them for being the first chain to install EV quick chargers way back in 2011.

  • @Redvinetv
    @Redvinetv 8 місяців тому +9

    I do NOT feel that Cracker Barrel is a diner. It's a country style restaurant. Waffle House is missing from the list!

  • @GoosewithTwoOs
    @GoosewithTwoOs 9 місяців тому +4

    So happy to see two of my favorite restaurants featured in the background here. Bob’s Big Boy 0:22 and the Halfway House 0:54. The latter of which is featured in many films and television.

  • @kingdeky
    @kingdeky 9 місяців тому +7

    If I'm not served a plate of slimy eggs, sugary pancakes, and greasy bacon by some sleepless cigarette scented grandma named Flo then I don't want it

  • @elpusegato
    @elpusegato 9 місяців тому +6

    Why is Cracker Barrel anywhere remotely near a conversation about diners? Cracker Barrel is a diner like I'm a billionaire

    • @TopShot501st
      @TopShot501st 9 місяців тому

      Its comfort food... cheap, filling, friendly

  • @ExploristAI
    @ExploristAI 9 місяців тому +2

    I love your videos. They are spot on. I wish everyone would watch your video on the myth of profitable food delivery.

  • @tvguts
    @tvguts 9 місяців тому +35

    I never would have considered Cracker Barrel a diner until now! But I guess it's got all the usual diner classics, just fluffed up a bit with an olde-timey aesthetic. Would've appreciated a look at Waffle House, as that's probably the dinery-est diner I can think of besides Denny's. I have to assume WH just goes for the "everything as cheap as possible" approach you described at the start with not too much marketing budget. I don't think I've ever seen an ad for them, yet they survive regardless. Now I want some hash browns.

  • @iTzDritte
    @iTzDritte 9 місяців тому +7

    Any day with a new Modern MBA is a fantastic day!

  • @XalphaWalpha
    @XalphaWalpha 9 місяців тому +4

    Another upload from Modern MBA = another good day

  • @LegendaryCollektor
    @LegendaryCollektor 3 місяці тому +2

    I live in central pennsylvania, and chain restaurants period struggle here. There are so many mom and pop restaurants here and so many dives and hole-in-walls that no big business restaurants survive more than 20 years or so.
    Some of our oldest restaurants are over a hundred years old.

  • @celanimaddr
    @celanimaddr 4 місяці тому

    this is the perfect kind of video to have on in the background while I work on art. thanks.

  • @robertpait1916
    @robertpait1916 9 місяців тому +7

    Cracker Barrel is NOT a diner.

  • @MikaelFresco
    @MikaelFresco 9 місяців тому

    love to see that you uploaded!

  • @adamgoldsteintv
    @adamgoldsteintv 9 місяців тому +2

    Just try to watch this and resist the urge to go out to breakfast! Great video, and great thumbnail!

  • @ellaservantes5415
    @ellaservantes5415 9 місяців тому +8

    And yet when they imported these brands (Denny's, IHOP) to the Philippines, the business model is opposite of what made these successful over in the US: Overpriced and inaccessible, masquerading as "high-end" restos despite their mediocre offerings that you can literally make yourself at home. IMO they failed at importing and localizing the diner concept, instead catering to the pretentious local bougies. Ironic, really.

  • @jordankidd4443
    @jordankidd4443 9 місяців тому +3

    Would very much like a comparison video against traditional mom and pop diners, to supplement this. Thanks!

  • @VanessaVasquez09
    @VanessaVasquez09 2 місяці тому +1

    Love your case studies

  • @IndianaSportsConnection
    @IndianaSportsConnection 7 місяців тому +2

    From working at Cracker Barrel for years they make everything from scratch you pointed out that all diners use ready to make foods ihop and dennys may Cracker Barrel does not and it’s actually more beneficial to make everything from scratch as the raw ingredients are cheaper to buy individually

  • @jeffbrown773
    @jeffbrown773 9 місяців тому +3

    Covid definitely changed the dinner. Our Dennys has closed. Our local dinner now closes at 10.

  • @slumpdogyt
    @slumpdogyt 9 місяців тому +4

    Pretty much all diners respect their customers and a lot of the really good ones are family owned. Also, some diners do serve homemade or fresh food.

  • @patrickbroome5427
    @patrickbroome5427 7 місяців тому +1

    I love coming from NJ, the heart and soul of the diner. I can think of so many good ones right around me and I love them. Of note, the big 3 chains all EXIST in NJ, but always kinda struggle cause there are just so many wonderful mom and pop places.(and the secret is, when you have been here long enough, you start to get a feel what each is good at, this one might make better chicken, that one may have awesome soups and sandwiches, another one may be great desserts, and you kinda decide what you wanna focus on and choose accordingly)

  • @ianrickey208
    @ianrickey208 6 місяців тому

    I have only recently found your channel and am amazed at your videos and how much I learn. Where do you find all the data for your videos and how do you sort which topics to present?

  • @evanmatthews5038
    @evanmatthews5038 9 місяців тому +3

    please never stop making videos

  • @__-fw5vy
    @__-fw5vy 9 місяців тому +62

    Waffle House seems like it would have fit better than Cracker Barrel

    • @foxnfrill
      @foxnfrill 9 місяців тому +3

      Right? Cracker Barrel is really not like the others. You only find them off an interstate exit, never ever downtown or in the city. They are a sit down, take your time kind of service. Nothing like waffle house

    • @jmitterii2
      @jmitterii2 9 місяців тому +1

      Exactly, and this guy is an MBA LOL!
      Seriously, Cracker is more like other box restaurants like Olive Garden, Sizzler, Red Lobster, Red Robbin, Chilies, Texas Roadhouse, etc.
      Waffle House would be a "dinner" box example.

  • @BrentBlueAllen
    @BrentBlueAllen 9 місяців тому +2

    RIP Ed's Dinner in South San Francisco, CA. A real gem with some history to it.

  • @TheWarrior1256
    @TheWarrior1256 9 місяців тому +1

    Absolutely great video!!! New subscriber!

  • @caverramos7581
    @caverramos7581 9 місяців тому +3

    As an argentinian i can say that i would love to go to the us just to see how cool cracker barrel is

  • @HumansRUs
    @HumansRUs 9 місяців тому +3

    Haha did this guy just call Denny's a "diner"

  • @fitforfreelance
    @fitforfreelance 9 місяців тому

    This is such a well-done video!

  • @Gryphonisle
    @Gryphonisle 4 місяці тому +1

    Diners are also regional. In California and the West, a diner is usually referred to as a coffee shop (Dennys, Bobs Big Boy as opposed to Starbucks, which is a coffee house).

  • @NotaPizzaGRL
    @NotaPizzaGRL 9 місяців тому +4

    I'm wondering how much of the premade bag food applies only to big diner chains. I don't remember smaller diners like Pamelas using only premade stuff.

  • @deeps.
    @deeps. 9 місяців тому +4

    Breakfast in american diners look so appetizing, I wanna go there just to eat at a diner

    • @TopShot501st
      @TopShot501st 9 місяців тому

      Hence why were fat as fuck here. Its homie

  • @anthonymorris9794
    @anthonymorris9794 6 місяців тому

    I cannot watch lengthy UA-cam videos even about my most favorite things in the world but you make these 30 minute videos so fucking easy to watch I have watched one every day after work the past few weeks

  • @Zagg777
    @Zagg777 9 місяців тому +3

    Invincible? They’re disappearing all over. In my neck of the woods, almost all of them close at 3:00 pm.

  • @hghtrfnko8634
    @hghtrfnko8634 9 місяців тому +2

    Most of this guy's videos are him listing things. If you cut out his lists, you've got a decent UA-cam short.

  • @OmonyeOsezua416
    @OmonyeOsezua416 9 місяців тому

    I'm glad this was posted right before I needed to eat

  • @lorddrayvon1426
    @lorddrayvon1426 6 місяців тому +2

    Fun fact; Cracker Barrel is the only one of the three that hasn’t gone bankrupt at some point. Denny’s went bankrupt in 1997 after a load of leveraged buyouts and IHOP went bankrupt in the 70’s due to running multiple failing restaurants and again in 2020 due to the pandemic.

  • @Expired_Snack
    @Expired_Snack 9 місяців тому +6

    No one beats a proper 24/7 dennys. Its had my back plenty of times and their 2 4 6 8 dollar menu is god tier. My fav is the santa fe skillet 🍳

  • @joaquinbarlow
    @joaquinbarlow 8 місяців тому +8

    I feel like you should’ve clarified this video is about corporatized diner chains. I was looking forward to a video breaking down the economics of a family owned diner with roots in its neighborhood but this is basically another fast food franchise video but “diner” themed. I sincerely hope people realize Denny’s and IHOP are just co-opting the identity of a diner and go support real mom and pop diners in their communities.

  • @emilynelson5985
    @emilynelson5985 8 місяців тому +2

    This video does a great disservice to the reputation of the American diner.

  • @HYDRAdude
    @HYDRAdude 9 місяців тому +2

    >IHOP remained stagnant and focused on pancakes
    And that's a good thing! I will never go to a diner for a burger and nuggets, I go there to eat pancakes/waffles/french toast.

  • @seanwebb605
    @seanwebb605 8 місяців тому +6

    Denny's has a much different model in Canada. The prices are far more than what you would expect to pay at other chains of diners. They tend to be attached to a budget hotel. The staff focuses on a "cheery" attitude bordering on insane rather than competency. Few operate 24 hours a day. Which is odd when attached to a hotel. You would think they would have bored guests looking for somewhere to hang out. Or travelers pulling off the side of the road at all hours.

  • @kadenvanciel9335
    @kadenvanciel9335 9 місяців тому +2

    Most of the diner scenes were recorded at Black Bear Diner. I recognize the decor. I’ve been at those restaurants throughout California a plethora of times.

  • @Hollowdude15
    @Hollowdude15 9 місяців тому

    Diners is so great and awesome video man :]

  • @fav843
    @fav843 9 місяців тому +4

    Diners are the OG safe space. Idk how to explain it, but other than 3 am waffle house drunk fights, it just feels like home.

  • @SirSomnolent
    @SirSomnolent 7 місяців тому +3

    These arent diners. They're McDiners.

  • @floydphillipsco
    @floydphillipsco 9 місяців тому

    Dope doc! Denny's is LA is super expensive compared to the mid west where I'm from...

  • @LoyaFrostwind
    @LoyaFrostwind 6 місяців тому +2

    We lost our local Denny’s, but gained a local diner chain soon after.

  • @Matty002
    @Matty002 9 місяців тому +2

    WAFFLE 👏 HOUSE 👏 NEEDS 👏 PANCAKES!!!!
    thats the only reason dennys is still #1 for me. also their discount polenta is something i miss now. its the ONLY thing i miss about the south 🙃

    • @RoMaRobMarq
      @RoMaRobMarq 9 місяців тому +3

      No they don't. Stop saying that.

  • @fakedeath13
    @fakedeath13 9 місяців тому +3

    Also, chain restaurants = NOT A DINER, and that includes Waffle House!!! A true diner is independent and local. Most of the United States has no clue what constitutes a real diner.

  • @NecroBanana
    @NecroBanana 3 місяці тому

    Out of the 3 mentioned, I preferred Cracker Barrel when I visited one. Definitely need it here in Puerto Rico.

  • @ghost21501
    @ghost21501 Місяць тому

    Denny's used to be the only 24-hour place in our small town. Great memories of long conversations with friends at 2am. Unfortunately, it was not managed well and closed a couple of years ago.

  • @pierrex3226
    @pierrex3226 9 місяців тому +17

    Feeding mostly processed carbs to swaths of sedentary people is so invincible a business model that you thrive despite killing your customer base.

    • @PlannedObsolescence
      @PlannedObsolescence 9 місяців тому

      🤡

    • @kendi1417
      @kendi1417 9 місяців тому +4

      You can walk into a diner and see 90 year old people enjoying a good life and a good meal.

    • @pierrex3226
      @pierrex3226 9 місяців тому +2

      @@kendi1417 focusing on exceptions doesn't change reality.

  • @evan
    @evan 9 місяців тому +3

    Only thing missing is waffle house! Which from experience is essentially Denny’s but even cheaper and the bathroom probably has someone passed out over the bowl

  • @JaJaM.C.
    @JaJaM.C. 9 місяців тому +2

    "Nostalgia is a fragile currency that will always be worth more in your head than in your stomach."
    BRILLIANT OBSERVATION.

  • @moonpie3080
    @moonpie3080 9 місяців тому

    I love this channel

  • @TehSuperHero
    @TehSuperHero 9 місяців тому +5

    Waffle house is a diner. Cracker barrel is not.

  • @deersakamoto2167
    @deersakamoto2167 9 місяців тому +3

    As someone who hates tipping & finds breakfast at Denny's worse than McDonald's, I always wondered how they can stay in business

    • @little_finger
      @little_finger 9 місяців тому

      I prefer ihop

    • @woodside4life
      @woodside4life 9 місяців тому +4

      Other people like Denny’s.

    • @deersakamoto2167
      @deersakamoto2167 9 місяців тому

      @@woodside4life Well mostly seniors right? Even the video said it's largely nostalgia factor. A few times I was there the majority of customers were 60+ people.

    • @twist3d537
      @twist3d537 9 місяців тому +1

      that's an inszne take

    • @martydastooge
      @martydastooge 9 місяців тому

      ​@@deersakamoto2167i see that same. I go when I got discount codes and see mostly elderly

  • @SA1upsb
    @SA1upsb 2 місяці тому

    "Nostalgia is a fragile currency that will always be worth more in your head than in your stomach"
    Absolute banger

  • @AmericanWardog
    @AmericanWardog 9 місяців тому +13

    Im not really understanding how Cracker Barrel was included when it really doesnt fit into the mold of a diner at all, it's a themed restaurant. Waffle House has more locations than any of these and is the most like a traditional diner.

    • @hewhohasnoidentity4377
      @hewhohasnoidentity4377 9 місяців тому +5

      I'm with you. Cracker Barrel is a special niche business specializing in being special.

    • @3ladeRunner
      @3ladeRunner 9 місяців тому +1

      Never seen a Waffle House in the west therefore they don’t exist

  • @user-pg3ti3vc5g
    @user-pg3ti3vc5g 9 місяців тому +11

    It all boils down to finding people willing to work for next to nothing. Then having your customers make sure the employees can survive by tipping. Maximizing your profits at the expense of everyone else. Its the American way.

  • @LifeInTheRedKim
    @LifeInTheRedKim 5 місяців тому

    Enjoyed this video 💯 New sub.