Buying Formula | Marketing Cap

Problem (Need)
When a prospective customer feels a sense of dissatisfaction.
E.g. a faulty car, feeling sick.
Solution (Product) + Brand Name
An offering from a salesperson that can resolve a prospective customer’s existing dissatisfaction.
E.g. a new car
Adequacy
A product/service's ability to fully satisfy a prospective customer' needs.
Pleasant feelings
A prospective customer’s perception towards a product or service. This can either be negative or positive.
Purchase
When a prospect chooses whether or not to buy the proposed solution (product).
Satisfaction
The customer’s judgment of the product/service after they have bought and used it.
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This video is recommended for high school students following the General Certificate of Secondary Education (GCSE), International General Certificate of Secondary Education (IGCSE); college students pursuing Bachelor of Business Administration (BBA), Bachelor of Commerce (B.com), or any other business related degree such as a Bachelor of Science (BSc), Bachelor of Arts (BA); and any other person interested in business and marketing.
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©Marketing Cap by Papamile T. Isyagi
Website: www.papamileisyagi.com/market...
LinkedIn: www.linkedin.com/in/papamile/