Corporate Level:
“A long term action plan followed by all sub-business units of a company.”
Business Level:
“A long term action plan followed by a particular sub-business unit of a company.”
Functional Level:
“A long term action plan followed by a department of a sub-business unit of a company.”
Niche Market:
A market with few customers who have specific needs. For example, wheelchairs, luxury cars, big clothing like XXXXL.
Mass Market:
A market with many buyers who have common needs.
Sub-business Unit (SBU):
An department of an organization that has its own objectives and strategy. For example, Unilever produces, foodstuffs, cosmetics, and cleaning, each of these product categories belong to different markets.
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Suggested Resources:
www.cascade.app/blog/business-level-strategy
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©Marketing Cap by Papamile T. Isyagi
Website: www.papamileisyagi.com/marketing-cap
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