Maybe a few of the VPs left will figure out that they are selling out of the shoes that everyone wants in seconds, and creating a second hand market for which they get no revenue.
The issue with Nike is that they fired most of their great talent from the creative side. They focused on increasing prices and creating hype around specific models then flooding the market with the sneakers. The company used to innovate and now they try to replicate their past success. I disagree that the younger generation thinks it's their parents sneakers. I see a mass culture of youth wearing Jordan's to Air Max and New Balance sneakers. Also, there is a vicious market that is selling fakes that could be harming Nike. If you check the latest news, they are going after many companies and filing trade mark infringement lawsuits.
Maybe a few of the VPs left will figure out that they are selling out of the shoes that everyone wants in seconds, and creating a second hand market for which they get no revenue.
The issue with Nike is that they fired most of their great talent from the creative side. They focused on increasing prices and creating hype around specific models then flooding the market with the sneakers. The company used to innovate and now they try to replicate their past success.
I disagree that the younger generation thinks it's their parents sneakers. I see a mass culture of youth wearing Jordan's to Air Max and New Balance sneakers.
Also, there is a vicious market that is selling fakes that could be harming Nike. If you check the latest news, they are going after many companies and filing trade mark infringement lawsuits.