Drew McLellan people who have a position of authority build trust like no one else can

Drew McLellan, CEO of Agency Management Institute, and I talk through some of the golden nuggets in a recent Trust Barometer from Edelman Research.
Edelman’s research is brilliant - it’s free, and you can find it here (www.edelman.com/trust/trust-b....
Here’s the reality…
We’re in an era when it’s difficult for people to trust traditional advertising.
But what people do love is to hear from people who look and sound like them - think Amazon reviews - or other forms of social proof that share things about a product or service because the people contributing have no vested interest other than telling the truth.
But the only thing that is more powerful when it comes to building trust is expertise - people who have a position of authority build trust like no one else can.
In this 3-minute video - Drew also shines a bright light on where he sees agency owners run into trouble when they try to build a position of authority.