Trust Is At The Core

Trust is at the core of this recession.
And here’s what I mean by that. Edelman, a global PR agency, and one of today’s leading authorities on the topic of trust published a SPECIAL CORONAVIRUS Report in mid-March on the topic of trust - as it relates to COVID.
Compelling results and I highly encourage you to visit the Edelman website and download the free report.
I decided to share some of the highlights in this week’s video - because as business owners - there are lessons we can all learn from Edelman's research and apply to our own content strategies going forward.
For example...
How today - more than ever - we should be helping and not selling.
How your clients and prospects want you to teach and share your insights and wisdom in a generous way.
And - if companies violate trust - 71% of survey participants said they will never do business with that company ever again.
Hope you find the video helpful. Please let me know if you have any questions or concerns. I look forward to your feedback.
You can find the solocast I mentioned here: predictiveroi.com/podcasts/st...

[@DavidMammano]

Love your content Stephen! You have 100% trust with me.