OK, I love that. That is exactly what advertising should be - no outrageous claims, no celebrity endorsements, no bald-faced lies, just show the product doing the thing and let people see for themselves that it does the thing well.
Gold on food is the single biggest rip off in culinary history. It costs $2 for a sheet of gold leaf that adds _at least_ $50 to the price, without adding any flavour or nutrients to the food. It's literally just eating your own money.
At a certain wealth level though, your primary goal in your consumer activities is to convince yourself that having so much money actually means something, and eating gold-coated food is a very cost-effective way to trick yourself into feeling like you're experiencing an exclusive luxury. Way cheaper than buying a yacht.
@@yurisei6732 Cost effective? Assuming $2 per leaf and _only_ a $50 addition to the price, that's a 2500% markup. The markup on gold jewelry is only 100% to 400%. Gold food is a massive rip-off.
@@JohnBainbridge0 Lots of other things are also currency, including food items (especially historically, such as grains, etc.). If you consider anything that CAN be used as currency to be money, then literally eating money is what we do all the time. Gold also has many useful applications (in electronics for example), whereas the purpose of actual money is just to pay for things. Point is, those people pay money in exchange of some gold. So I would say, in this example it's not the currency, it's what you buy with currency that you then use (for eating).
I was thinking that too, until I remembered that 2014 was a Winter Olympic year. So then it would be melted hockey rink or speed skating ice. But then that would make more sense to sell that in Toronto or Amsterdam than Auckland.
"This is a stupid idea." I feel like this video is highlighting Tom's occasional tendency towards those. (Also, thank goodness it wasn't alkaline water, which I could see people paying stupid amounts for in 2014.)
As did some "personalities" of the 2010s who took some with just a squeeze of acidic lemon juice, to turn mere tasteless water into a tasteful treat. Chemistry must have been rolling their eyes.
They've changed the game a little; instead of keeping the goldfish in the target bowls, the carny keeps the fish in a tank off to the side and the target bowls are full of tissue paper.
@@roecocoa I've seen videos of the games on different arcade game channels where the bowls were empty and quite shallow, so the ball bounced out most of the time.
@@MyRegardsToTheDodo It absolutely is. There's no way those tanks are big enough for all the fish they keep in there. Ask most people how long a regular goldfish lives for and they'll probably say about 2-3 years, not realising the short lifespan is caused by cramped living conditions and a goldfish should live for 10-15 years.
I feel like this episode was definitely one where people at home are yelling at their screen. I'm from Auckland and entirely missed the campaign, but as soon as he said "ENHANCE your swim" it becamse obvious!
The second you mentioned the idea of the swimming suit I instantly got reminded of the answer! Although I thought it was in the second half of the 2000s instead of 2014 so that threw me off
I got this the moment they mentioned swinwear being in the water bottle! I was looking for mp3 player for swimming few years ago and came across this campign.
sent a screenshot of the question to a new zealander friend, was like "new zealand mentioned, probably you've heard of this", they hadn't. so after obviously joking it was drugs my first real guess after thinking about it a little was waterproof earbuds. i felt like such a freaking genius to get it right without having listened to any of the deliberation
I was thinking it might have been a Golden Ticket type thing, where on the inside of the label, it would be a winning ticket in a drawing, or maybe a "free" 1 year membership to the pool or gym
I remember these appearing at the local leisure centre we'd use for some PE classes in secondary school - I always wanted to try them, but yeah that asking price was too steep!
So 0:19 placing my guess: Im going to guess that the bottles werent the product, but instead the packaging. (like saying apple sells "boxes" that just so happen to contain electronics). Im guessing the contents were waterproof watches, or perhaps a waterproof MP3/headset for listening to music while swimming. Something along those lines at least, the bottles are a way of showing that the products truly ARE waterproof. Basically: This is some "dan the paper towel man" type stuff on the question writer.
Initial thoughts: they came as something worth more as a whole (not very Lateral); such as being collectibles, signed by renown athletes, profits going to the NZ Olympic team, being large (barrel?) and filled with beer? Riffing for something more Lateral, the production/marketing team used the Australian flag, instead of the proper NZ one; so they got rare and quite in demand?
6:25 : Some waterproof earphones or maybe a music player (mp3, cell/mobile) to have pumped up music while swimming? Perhaps some tracking gadget similar to fitbits and such?
I knew a guy who ate gold leaf just to turn his poo gold. There was an expresstion, meaning someone was going to "(poop) a gold brick" This guy wanted to literally poop a gold brick. To be fair, it was a poo with gold in it, it was not a literal gold brick. No idea if it worked though.
first I thought cocaine, but then it became clear it wasn't like *in* in the water, then nearer the end I thought go-pro camera, what a great campaign! no wonder sales shot up like a geiser.
Syncing all the camera feeds to the audio recording (which is done from only one feed), as well as changing the focus depending on who's got the floor can be time consuming.
I'd guess that shorter videos have more engagement, so progressively reducing snippets from a show gets more engagement than posting a full episode would?
They’ve said in the past that UA-cam just isn’t a good enough podcast platform. It would be nice for us to be able to watch it here, but it wouldn’t be a sensible business decision for them.
@@Xelopheris It's a Zoom call. One audio and video source. They're just separating each camera feed from the same video file and adding an overlay. It's being done for the majority of the questions anyway to place them in this format that's 90% of the work. A transition between questions and jobs done. It's not a big editing job at all.
Maybe due to a pseudo-exclusivity agreement as a podcast, where these videos count as promotional clips? But Lateral is available on three platforms, Spotify, Apple Podcasts & Pocket Casts.
There are definitely audio players designed for swimming. Even salt water swimming. IP ratings are just a standard scale. You can design things that exceed the highest value on it. Some I've seen are bone conduction models, others have built-in earplugs. Most of the ones I know that are currently for sale are self contained with the file storage and batteries built in. Others are designed to have a wired connection to a separate unit with power, file storage, and controls, sometimes a display.
SPOILER BUFFER my comment is below... ... .... .... I don't get it, the headphones are the last thing I would worry about in the swimming pool. Like... what do you connect it to? You can't have your Sony Ericson Walkman phone or ipod shuffle or whatever people in 2014 had (probably more like samsung galaxys and Iphones) in the water. Edit. Now I that I said this I remember what phone I had in 2014. It was an Xperia. 100% water proof. Made by sony. : / So pardon me, good move. You could use the sony headphones in the pool, as long as you own a sony phone. kinda brilliant, actually^^
Actually, I had a phone that I could take into the water and it was just fine. I used that phone for 4 to 6 years and I think I still have it in storage today.
Sony loved their proprietary headphone connectors also. I remember several sony phones I had back in the day that could only be used with sony's own earplugs.
but but... so many questions left... how do you play music on it? Or does your phone form the locker has to stream to your headset while you're in the pool...? or just how??
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OK, I love that. That is exactly what advertising should be - no outrageous claims, no celebrity endorsements, no bald-faced lies, just show the product doing the thing and let people see for themselves that it does the thing well.
3:02 Never expected Tom to pronounce tongue the way that he did
Gold on food is the single biggest rip off in culinary history. It costs $2 for a sheet of gold leaf that adds _at least_ $50 to the price, without adding any flavour or nutrients to the food. It's literally just eating your own money.
At a certain wealth level though, your primary goal in your consumer activities is to convince yourself that having so much money actually means something, and eating gold-coated food is a very cost-effective way to trick yourself into feeling like you're experiencing an exclusive luxury. Way cheaper than buying a yacht.
@@yurisei6732 Cost effective? Assuming $2 per leaf and _only_ a $50 addition to the price, that's a 2500% markup. The markup on gold jewelry is only 100% to 400%. Gold food is a massive rip-off.
And by literally, you of course mean figuratively. ;)
@@dsurge8758 I mean literally. Gold is a form of currency. Eating gold is literally eating money.
@@JohnBainbridge0 Lots of other things are also currency, including food items (especially historically, such as grains, etc.). If you consider anything that CAN be used as currency to be money, then literally eating money is what we do all the time.
Gold also has many useful applications (in electronics for example), whereas the purpose of actual money is just to pay for things.
Point is, those people pay money in exchange of some gold. So I would say, in this example it's not the currency, it's what you buy with currency that you then use (for eating).
I fully expected it to be water from an Olympic swimming pool. I could see people paying $60 for that.
Quite similar to "that" bathtub water of a "steamer" sold to disquieting price and volume. Yeah, that did happen.
I was thinking that too, until I remembered that 2014 was a Winter Olympic year. So then it would be melted hockey rink or speed skating ice. But then that would make more sense to sell that in Toronto or Amsterdam than Auckland.
gold plated food is just a really inconvenient way to donate to your local water treatment plant...^^
Next time, we should go for at least silver, as copper would be rather toxic in some ways.
Molly asking Tom why he would have some obscure knowledge? That was his whole channel!
When Trace kept saying "enhance" I was thinking it was water with diluted Viagra
That’s exactly where my brain went as well!
for stabilisation. thats clever!
my thought at the beginning: shark repellent bat spray
"This is a stupid idea." I feel like this video is highlighting Tom's occasional tendency towards those.
(Also, thank goodness it wasn't alkaline water, which I could see people paying stupid amounts for in 2014.)
As did some "personalities" of the 2010s who took some with just a squeeze of acidic lemon juice, to turn mere tasteless water into a tasteful treat. Chemistry must have been rolling their eyes.
People drinking alkaline water and squeezing some lemon into it is the funniest thing.
After all, one's never alone with a rubber duck.
Finally figured out where I've seen Lucy before. Awesome! 😀
my first thought was that the 'swimmers' it would enhance was closer to virility for men.
This is the first one I actually got right away, I'm so proud of myself 😭😭
I was thinking about those "shark" swim suits, the once that took an hour to get in or out of.
Can you cram those into a water bottle?
@@rolfs2165 Yes
4:00 In the US these are still a thing. You can go to the carnival and win a living goldfish.
Well, currently living. Those guys don't have the best life expectancy.
They've changed the game a little; instead of keeping the goldfish in the target bowls, the carny keeps the fish in a tank off to the side and the target bowls are full of tissue paper.
@@roecocoa I've seen videos of the games on different arcade game channels where the bowls were empty and quite shallow, so the ball bounced out most of the time.
@@timothymclean I consider it animal cruelty. Almost none of these fish survive more than a few weeks.
@@MyRegardsToTheDodo It absolutely is. There's no way those tanks are big enough for all the fish they keep in there. Ask most people how long a regular goldfish lives for and they'll probably say about 2-3 years, not realising the short lifespan is caused by cramped living conditions and a goldfish should live for 10-15 years.
Very proud to have figured this one out a few minutes in! Felt very good about myself once they started going down the "swimwear" route.
Well-played! Was it your intuition from the start?
Honestly? S-Tier marketing, in my opinion.
I'm gonna place my guess now and say they put waterproof earbuds in the bottle. I could've sworn I heard of something like this.
You’re correct!
Well done
Ding, ding, ding, ding! Well played
Well done!
When Tom said what if it was swimware inside the bottle, it instantly clicked
I feel like this episode was definitely one where people at home are yelling at their screen. I'm from Auckland and entirely missed the campaign, but as soon as he said "ENHANCE your swim" it becamse obvious!
it's not a twitch streamer's bath water, it's not prime water
If it’s not from the Champagne region of France, it’s just sparkling water
As a New Zealander I can confirm that $100 would be an extremely expensive bottle of water.
Me here laughing at them knowing that the solution is a watch on a water bottle
@6:49
Yeah. It's called inflation.
The second you mentioned the idea of the swimming suit I instantly got reminded of the answer! Although I thought it was in the second half of the 2000s instead of 2014 so that threw me off
When you said swim somehow less boring I don’t know why I thought they were selling weed in the bottles
I got this the moment they mentioned swinwear being in the water bottle! I was looking for mp3 player for swimming few years ago and came across this campign.
sent a screenshot of the question to a new zealander friend, was like "new zealand mentioned, probably you've heard of this", they hadn't. so after obviously joking it was drugs my first real guess after thinking about it a little was waterproof earbuds. i felt like such a freaking genius to get it right without having listened to any of the deliberation
Why is Tom in grayscale?
Time, man.
The red shirt chapter has come to an end.
The moment Tom "said it's going to get wet anyway" I knew what the answer was. I suddenly remembered seeing something about the promotion.
I was thinking it might have been a Golden Ticket type thing, where on the inside of the label, it would be a winning ticket in a drawing, or maybe a "free" 1 year membership to the pool or gym
I started thinking Michael Phelps, and couldn't get past it having something to do with him.
Surely it has to be Phelps!
I remember these appearing at the local leisure centre we'd use for some PE classes in secondary school - I always wanted to try them, but yeah that asking price was too steep!
As an Australian, im guessing some kind of bank note? So its not actually $100? That'd be legally questionable though
Guess but probably too obvious to be correct
Bottles enhance your swim as in floaties
After hearin the question i was rly expectin one of yall to say smth to the extent of "Bcuz gym bros are suckers" xD
First seconf thought.. Air.. the bottles have Air.. like a re-breather..
lol i just saw an ad for this on instagram
I had been thinking "codpiece". I mean, "Enhance".
So 0:19 placing my guess:
Im going to guess that the bottles werent the product, but instead the packaging. (like saying apple sells "boxes" that just so happen to contain electronics).
Im guessing the contents were waterproof watches, or perhaps a waterproof MP3/headset for listening to music while swimming. Something along those lines at least, the bottles are a way of showing that the products truly ARE waterproof.
Basically: This is some "dan the paper towel man" type stuff on the question writer.
Similar guess, similar time: Swimwear. I remember some like, nanotexture shorts?
My first thought was the instagram glasses. But those were more expensive.
Bah. I was going to say they had pressurised the water with O2 instead of CO2. Or Ozone. Because they did weird things like that around that time.
Reminder: The value of any % increase depends on the starting number. 20 sales x 380% = 76 sales. [i.e 20 x 3.8 = 76].
Initial thoughts: they came as something worth more as a whole (not very Lateral); such as being collectibles, signed by renown athletes, profits going to the NZ Olympic team, being large (barrel?) and filled with beer?
Riffing for something more Lateral, the production/marketing team used the Australian flag, instead of the proper NZ one; so they got rare and quite in demand?
0:37 : maybe the wrong flag, or wrong address/name, suggested having a swim from NZ to AU, or something that audacious?
6:25 : Some waterproof earphones or maybe a music player (mp3, cell/mobile) to have pumped up music while swimming? Perhaps some tracking gadget similar to fitbits and such?
Finally, got a late-game win amongst my wild speculations.
The bottles were empty and were used as floatation devices.
Was it Radium water? or Radithor? 😂
Poor fella, that Eben Byers
I'm guessing it contains rolled up high-tech swim suits or something.
I knew a guy who ate gold leaf just to turn his poo gold.
There was an expresstion, meaning someone was going to "(poop) a gold brick" This guy wanted to literally poop a gold brick. To be fair, it was a poo with gold in it, it was not a literal gold brick.
No idea if it worked though.
first I thought cocaine, but then it became clear it wasn't like *in* in the water, then nearer the end I thought go-pro camera, what a great campaign! no wonder sales shot up like a geiser.
🚨 spoiler warning
Ooh, that was a nice advertising idea!! It created more plastic waste of course, but nice concept
Guessing from price, drugs?
It was uploaded "2 minutes ago", I'm 26 sec in and I have an idea already...
EDIT: Nah, not even close. Cool what it was tho!
What was the idea
Don't think I'll ever understand why they don't post full length video episodes.
Syncing all the camera feeds to the audio recording (which is done from only one feed), as well as changing the focus depending on who's got the floor can be time consuming.
I'd guess that shorter videos have more engagement, so progressively reducing snippets from a show gets more engagement than posting a full episode would?
They’ve said in the past that UA-cam just isn’t a good enough podcast platform.
It would be nice for us to be able to watch it here, but it wouldn’t be a sensible business decision for them.
@@Xelopheris It's a Zoom call. One audio and video source. They're just separating each camera feed from the same video file and adding an overlay. It's being done for the majority of the questions anyway to place them in this format that's 90% of the work. A transition between questions and jobs done. It's not a big editing job at all.
Maybe due to a pseudo-exclusivity agreement as a podcast, where these videos count as promotional clips? But Lateral is available on three platforms, Spotify, Apple Podcasts & Pocket Casts.
I'm pretty sure I know what this is - I had one, but not from a vending machine
Spoiler...
.
.
Damn, my guess was also goggles.
But they can only be in water for 30 mins?? IPX7 which is the highest rate (commercial) is still only 30 mins..
There are definitely audio players designed for swimming. Even salt water swimming. IP ratings are just a standard scale. You can design things that exceed the highest value on it. Some I've seen are bone conduction models, others have built-in earplugs. Most of the ones I know that are currently for sale are self contained with the file storage and batteries built in. Others are designed to have a wired connection to a separate unit with power, file storage, and controls, sometimes a display.
SPOILER BUFFER my comment is below...
...
....
....
I don't get it, the headphones are the last thing I would worry about in the swimming pool. Like... what do you connect it to? You can't have your Sony Ericson Walkman phone or ipod shuffle or whatever people in 2014 had (probably more like samsung galaxys and Iphones) in the water.
Edit. Now I that I said this I remember what phone I had in 2014. It was an Xperia. 100% water proof. Made by sony. : / So pardon me, good move. You could use the sony headphones in the pool, as long as you own a sony phone. kinda brilliant, actually^^
Actually, I had a phone that I could take into the water and it was just fine. I used that phone for 4 to 6 years and I think I still have it in storage today.
Hey, mine was also an Xperia
Sony loved their proprietary headphone connectors also. I remember several sony phones I had back in the day that could only be used with sony's own earplugs.
Based on the thumbnail tom has cancer
I'll put a spoiler barrier here, with a quick 'find more about the answer' reply to this comment...
Insant guess, some lottery to get a Swimming training session with some famous athlete?
but but... so many questions left... how do you play music on it? Or does your phone form the locker has to stream to your headset while you're in the pool...? or just how??
As Tom's guess correctly said, there is an MP3 player integrated into the headphones. -- David
Why was my first thought GamerGirl Bath Water
yummy!
Because it did happen later. **doubts about humanity's future**
Capitalism's stupid 😄