H&M - Why They're Successful
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- Опубліковано 24 січ 2023
- H&M has grown into one of the biggest fashion stores in the world. This video attempts to identify the key reasons behind their success.
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To me H&M is the IKEA of fashion. Affordable but well designed. I remember when Stella McCarthy designed a collection for H& M and it sold out of the NYC store. Folks lost their minds and it made the news.
I always liked H &M because the clothes feel current but not trendy.
Facts.
Also both sell items of poor quality 😂
Well, at least you don't have to sew the clothes together yourself. lol
Both have shitty quality and ugly design.
who is Stella macarthy?
I like h&m. They always got good deals at the mens clearance section. I bought a coat like 5yrs ago and still looks new. Love the quality.
same!! i have a really nice gray coat from them that i bought for 35 euros at a sale, it's fair quality for the money. perfect company for those of who don't have enough money to buy tailored clothes.
Agreed! Some stuff at H&M falls apart quickly, but if you pick right you can get some very fair deals on clothes.
I have a sweater from H&M that's at least 10 years old now. Tbf nowadays I only bring it out around Christmas because it's a red-and-white kind of fair isle design. But my newer H&M stuff is holding up fine too. Maybe I'm super light on my clothes but I never understood people who say the stuff literally falls apart.
I love their mens clothing, it’s fairly cheap and comfortable. I’ve never known it was known for low quality since my stuff has always held up really well!
It’s not low quality. Maybe some of there products. But I own cashmere sweaters from H&M and leather boots and they are good quality. Possibly they have stuff that is more trendy’s and with cheap fabrics?
a lot of their fabric is of lighter material. So maybe it wont hold up in a construction site. But you shouldnt be wearing H&M at a construction site...
@@lauraukoro most of their clothes are polyester. Polyester and plastic basically the same
The jeans are the best thing... they're Wal-Mart prices at designer level quality. The only issue is their selection for men isn't nearly as diverse as for women.
As a poor teen growing up and having a job that only pays 9/hr H&M was always my go to for clothes shopping for their affordable prices and still do. Good selection, nice fashion, and affordable.
I live in the birthtown of H&M in Sweden and I have seen them grow to the giant they are today.
H&M in Britain is a level up from Primark but a level down from River Island, in my opinion. However, for me, a major factor that wasn't covered here is their price tags; they've got every currency on them. This shows the customer that they're a global brand, if you're abroad on holiday and need a t-shirt or undies in a pinch you've always got H&M because you've seen the tag with US Dollars, British Pounds, Swedish Kroner and many others. This also lowers printing costs and has a small environmental impact.
We don’t have River Island in the US, but I’m familiar with it, and we’ve recently started getting Primark. Your statement is pretty accurate. River Island is more adjacent to Zara in my opinion.
We used to have River Island online here in India. But it's nowhere to be seen now! I am talking about like 2013-14-15 ish. I don't know why they are no longer sold around here. I have always seen it to be cool.
River island is terrible quality for the price. H&M is by far superior.
Agree w you about penneys/primark - but in no way is river island above h&m. Anytime ive tried river island its always filled with nasty, sparkly tat, plastic shoes and plastic coats, outrageous prices for what you get in terms of quality. Bought a leather skirt in their a year ago, worn it about 10 times and its peeling. Paid 60 quid for it. Ridiculous. I do love their handbags though.
H&M replaced our Abercrombie and Fitch store in the mall some years ago and it’s still doing well! I wish more of these fashion stores take lessons from H&M.
I live in the UK and a H&M replaced a BHS (which was a home store brand that fell into bankruptcy) in my local mall which is about 30 minutes away from where I live. It's usually quite quiet in that H&M. Probably because there is another clothing store (called Primark) in the same mall which sells clothes for dirt cheap prices.
@@crimsontheotter it depends on the mall, my mall was mostly empty before the renovation. H&M was located on one side of the mall that was sharing space with a former department store Kohls which was later demolished for a new restaurant plaza. H&M moved in once Abercrombie closed that location.
But I love the quality of Abercrombie
@@ethan_us Abercrombie was really good, but I think their popularity faded several years ago, they closed down stores in certain malls.
They also made a stuff pack for The Sims 2! I remember this being my first exposure to the brand as a kid.
Interestingly enough H&M actually moved into a mall near me at a time when other stores were closing. Their location is also at a convenient point to cut across from the food court to another part of the mall, taking over a space formerly occupied by a restaurant. As a result they get plenty of traffic and I'm sure it's worked out well.
This is the channel I go to to make me feel good about myself and the fact that I spend so much time on UA-cam. I’m learning something!
this channel is underrated in terms of subs but if you look at the comment section, lots of people are engaged to share their thought on the company being featured. the weekly release was also under appreciated
I have H&M clothing that is over 10 years old and still look great unlike some designer labels I've had in the past that have barely lasted me 2 years. For me H&M definitely make quality clothing.
One thing that annoys me about H&M and fast fashion is how they bang on about the environment and make substantiality lines that are still bad quality & still treat the suppliers terribly. Their “organic Cotten” is a total joke. If you want good quality clothes & can afford even slightly more expensive, there tons of middle of the road “premium” high street / mall brands to choose from
I have a few pieces of H&M clothing that I bought in 2002/3. It's crazy that they're 20 years old and I can still wear them today and not get a sideways glance.
as someone who works at H&M, thank you for making a video about them
I worked at H&M for 5 years. They treated the employees poorly, upper management had unreal expectations and the head office did not care about the employees. Thats speaking from the retail side, im not even gonna mention the condition of the workers who make the clothes. The majority of the "conscious" clothes are not made from "recycled" cotton.
That’s how it is for most of these companies who virtue signal. If they can get away with appearing to be “socially conscious” without actually changing, then they will absolutely keep doing what they are doing.
Welcome to retail!
On a topic of fast fashion. How da hell does one buy something and it ready to be thrown away after a few uses? My HM long black cardigan is 5yo and still looks good and i do wear it pretty often
H&M have amazing selections. I wish the male section was bigger but I can’t complain. I’m currently wearing a shirt from H&M actually and it’s super comfortable. I live in the US and that’s where I get my clothes. But I went to Japan a few months back and I bought clothes from H&M there, and they are amazing quality. Bought pair of pants I have yet to see here in the US.
I just bought a pair of jeans from H&M today. Lovely. The way H&M has grown is commendable.
Was the quality better than other places?
Cheap and cheerful done right. You can’t beat their basics. Their fashionable stuff is hit or miss, but it is everywhere.
A bit of exploration with their web page says their northernmost store is in Alta, Norway. The southernmost, Christchurch, New Zealand.
I've also like H&M partly because of their recycling programme: Exchange 4 clothes in return for a "15% Off Coupon". I've had a few of them after recycling my children clothes.
I did not realize this. Thank you.
3 Simple words: AFFORDABLE STYLISH CLOTHING. No long explanation needed.
I find it interesting that the conversation is always how H&M clothes don't last, but we have got a lot of 2nd hand H&M items that were still going strong after being worn many times by my children. It has amazed me and make me consider buying it new.
Very timely video. I literally had never heard of them until yesterday when I went into their local store for the first time after not finding what I wanted in three other stores. I was pleased and got a few items, all very affordable and looking good. Then I see you post this video today, haha! And it's also timely because I have been getting into Swedish interior design lately, and had no idea H&M was a Swedish company.
Please do Morphe next. They just shut down ALL of their stores.
I think it's also important to add that H&M startet interior decor with H&M Home wich is a really nice addition to shopping it draws people in.
I’ve shifted away from H&M and have been loving Uniqlo for the past few years!
Out of all fast fashion, Uniqlo is probably the best quality and it is a lot more consistant.Uniqlo is more known to concentrate on basics rather than trends.
I own a karl lagerfeld h&m shirt. It's probably insanely old - i bought it second-hand. It's in really good shape for such an ancient t-shirt
I think you should do a follow up video on Pizza Hut. SunnyV2 just made a new video on Pizza Hut so it's going to be a trending topic. Plus I just really like learning about fast food restaurants.
I absolutely thought that H&M was a high end brand until this video. I never bothered to shop there because I assumed I wouldn’t be able to afford it.
Same
It’s very cheap and the quality of clothing matches it , I wouldn’t bother , Zara is about the same price and so much better
Can't be so quick to assume. Never know what you're missing out on lol
Wow! That's shocking to me. I mean, that's where everyone can find the most affordable clothes
It's some of the best designed clothes of any mall store yet incredibly cheap. It's basically where I get 90% of my clothes now. Often times you'll find the same thing somewhere else but triple the price. Plus the quality at H&M really isn't that bad.
For a moment I thought it said HHM (BCS).
Please do:
*Ubisoft
*Crunchyroll
*Paramount
"Meant to be worn a few times and thrown away"
Paaaaaaaaaaaaaaaaass
Almost every article of clothing I own is over a year old, and I wear most of them at least once per week. I do need some new clothes, but I'm always looking for clothes that will last me through a hundred or more wearings.
Yeah i def have a lot of my h&m items for Years of abuse before i let it go
@@Tina-ts9wv The way Company Man talks about them, it sounds like they wear out quickly, but I see some comments saying otherwise, implying that the clothes are actually quite durable.
Is it just that their preferred customer base is the kind to throw out clothes because they don't want to be seen wearing the same thing multiple times?
@@RaynmanPlays i think that's it, i kind of stay away from the items that will seem tacky by the next season or not in my personal style. There's gotta be consumers out there that buy clothes just for an event or photos and get rid of them right away. I feel like some brand like shein has genuine bad quality
@@Tina-ts9wv Exactly. It’s hit or miss. I don’t shop there much but for basics. I try to stick to cotton mostly cotton. If it’s synthetic, I’m very picky about what I buy, and that goes for every store, not just H&M. Certain things you just know isn’t going to last.
I've heard of them, but never went inside one. I don't think I even knew they were a clothing store
Fast fashion is responsible for the majority of water pollution in some South and south-east Asian countries. Nearly wiping out all life in some rivers where the industry is particularly concentrated.
I bought a corduroy sherpa jacket last year there and really like it. It probably won't last a decade but it was on sale for $60 and looks great.
I remember many years ago (before online shopping) they would send out their catalog and my mom would let me circle clothes that I liked and we would order them through mail. I don’t know if they did that in other countries but it was very common in Sweden. That is one of my earliest memories of shopping. My mom still calls them “Hennes och Mauritz” and I still shop there (I think they have way better quality than Zara, but I might be biased)
Thanks for the informative video as usual. Never shopped there, but seen some pretty wild commercials on TV so that's how I heard of them 😁
I currently live in the Midwest, & I've never heard of H&M. They definitely have an interesting history.
I loved it when a large H&M opened in my small home townnin the 90’s when I was a teen 🤗 Suddenly affordable but not grandma-like clothing became available to me 😝 I still go to H&M for a lot of my basics. I feel that Zara’s clothes are not as good, their sizes are often too small (a Zara size L is not the same as a size L anywhere else 😑) and the fabrics are often too thin and crappy. I still have H&M stuff I bought 15 years ago 😂
Hahaha a Zara large is what I wish I could be... I'm a J Crew Large, which is at least not an Old Navy Large, lol. But Zara sizes are hilarious.
Wonderful story of a successful business in a convincing and easy to approach way. Great 👍. Thanks for your help and advice.
Never even knew what the store was until today. They only are in the cities here in Western Canada, and I've only ever seen them in passing in the malls. Never knew what they sold or that they were an affordable brand. The stores always look so high-end, I never even thought to go inside. I also thought they were only poised towards women so never even gave it a second though. The more you know!
Great video as always. I wanted to put in a request for Harmonix/Rock Band/Guitar Hero etc. It's crazy how into these games people were (myself included) and how they seemed to disappear so quickly.
A surprising amount of my favorite clothes are from H&M. I love the style
Great broadcast
Can you do a Uniqlo one, since it's one of the biggest clothing brand in the world and also really popular in Asia (at least some part of it) and also starting to gain traction in the West
Nowadays I see colleges collaborating with H&M. They will have a whole table in the teens section with like Harvard and UCLA hoodies. I also saw collabs with Blackpink and Sex education from Netflix there where even a couple Keith Herring pieces. There are billie eilish t shirts, and. It to mention all the Disney and Warmer bros merch. They are casting the widest net to get everyone to have H&M in their wardrobe.
Those aren’t all exactly collabs, most of those brands just have licensing that gives a whole bunch of different companies access to use their names and images. You can go to so many stores and find band tees with the same graphics of artists and logos as other stores. But it’s always cool when they get exclusive collections.
H&M is the only store I get excited about when I go to. Interesting selections, and though you said that it is Fast Fashion pretty good quality.
I thought it was weird that I've never heard of them so I went to their website to check where they're located. Turns out they're not big in New England, having only 3 stores in the northern part (NH,VT,ME). They're mostly in high density areas.
I used to buy their wonderful graphics and print toddler clothes for my kid in the mid 2000s. Always a fun place to shop for tots back then.
Great video!
I have a memory of H&M that I question if it’s real or not, but I remember being young in the early/mid 2000s and having a matching outfit to my mom from H&M. That’s my earliest memory of shopping there. But it became one of my go-to stores to shop at in middle school and high school. I used to love their jeans, but the quality and sizing started to change. I love the concept of collaborating with high end designer brands, I got a cute Isabel Marant hoodie there once. Now in my late 20s, I tend to go there for basics like solid color tees because it’s convenient and more than affordable.
Never heard of them. Great video.
I have several H&M clothing, the quality isn’t bad. They’ve lasted several years and are still in my closet.
They suck at advertising. Recently I have seen so many of their commercials and I had no idea what they actually sold until I watched this video.
What I personally like about H&M is their cheaper end of clothes are of good quality and the minimal style pretty much goes with everything.
That and I love buying jeans from there, they're very comfy, durable and decently priced.
Kinda weird to admit you love a brand but I really dig H&M. I take particular care of my clothing so their lack of quality isn't that bad for me.
Agree, I hace a H&M sweatshirt after 5 years in the same condition.
@@freakytostadacartoon I think they change materials on products from time to time. I used to love their jeans, but they started to make mostly thin stretchy type jeans so I stopped buying them. I recently went in and saw some more rigid less stretchy jeans similar to what I used to wear. I also have a really old tank top from over 10 years ago that’s held its shape vs some t shirts from recent years that haven’t held up as well.
Please do a video about Greyhound next and why they are hated.
What's greyhound?
@@crimsontheotter a travel bus alternative to taking long train or airplanes
Greyhound is a terrible company with atrocious customer service but everyone should take a cross-country Greyhound trip at least once in their lives for the experience.
In Australia we didn't get a H&M or Zara (cost-reasonable basic clothing) until 2014, which is a shame because I was a teen then and would have preferred to have had that option with the less money I had. We definitely missed out.
As a dude, I still have H&M T-shirts & undies from 5 years ago. The T-shirts look a little loose already. But the boxers hold up and are still stretchy!
there’s 3 malls i visit with my family and all of them have a huge H&M store. there’s one that cuts the mall in half that serves as a shortcut to get to the nearest exit to your parking spot.
Nice analysis
Great video
Boy, where have I been? I'd never heard of the company before watching this video
I've never been in one and I'm in a large metro area and I don't even know where one is. I had no idea they were that big.
I never knew this story even though I go there like every other month
Thanks for this video lol
On a trip to Egypt, the airline lost my luggage (yet again) so i had to buy some clothes to get me by. I went to H&M and found enough clothes for my trip. They weren't the cheapest and the locals said I paid way to much for what I bought. At first I liked the quality and comfort but after each wash the clothing aged noticeably. By the time my quick 3 week trip was over, the clothes were ready for the trash. Also, I bought 3 pairs of shorts which were all labeled the same size but they all fit differently. It seemed like the store sold clothes that normally would not be sold anywhere else. I have never shopped at H&M in America so maybe the quality is better here.
I suspect some alternative sourcing at that store.
@@jonasthemovie no that’s just H&M, the quality is shit
@@calebtheowl1516 Sure. But they have strict sizing tables.
their quality isn’t good anymore
I've never heard of H&M until this video. Really only clicked on it cus I like your content.
WOW! I LOVE this channel and feel that you 99% of the time do a thorough job of giving a general overview of a company's history both good and bad. I am a bit disappointed that you failed to mention the negative attention the company received due to an ad that many people found racial insensitive. It was fairly significant.
You should do a video on the McCains; fascinating founding story and growth across the world!
I've only ever bought active shorts from there, but the fabric is quite good on them and they hold up well for only being $12.99 each.
I still have a few H&M items from I think four years ago that still hold up well. There isn't one near me these days, but I still like the store.
nice with some companys outside of USA I LIKE IT! when will LEGO or some other big maybe green company be on you channel? :D
Love company man
Please Do A Rise & Fall Of Meez
I'm so happy to discover yet another retailer that does not carry my sizes..!
Stylish clothes, relatively cheap price for a desirable fast fashion brand, and pretty good quality for fast fashion brand (in my experience, my H&M clothes routinely outlast more expensive clothes from Macy's for example).
I really like their clothes.... Especially the blouses and so forth.
"Mauritz Widforss " hunting store chain is" Widforss" as their original name was to begin with is thriving as their sister company line in Nordic countries, and a very good store with much good products and quality.
Maybe do one on Uniqlo, great quality and durable clothes with good prices
I would love to see an Uniqlo one
You need to do a video about AMF. We have a bowling alley in our city that’s about to close and I think AMF has an interesting history.
20 years ago I used to treat myself every few years to a pair of £7.99 ballet pumps from H&M and they lasted me through school and work for like years… now I brought a £10 t shirt from H&M and it is so thin you can’t even wear it out and I’m throwing it away after less than three months..
I do own a coat from H&M. I bought because it was the style I wanted and they had it. I'm not one that buys fashion for fashion's sake. It's relatively good quality, and since I'm not wearing it year-round, I think it will hold up for a few years for me.
Idk but I got a sweet bomber jacket from them 6 years ago, still in perfect condition today lol
When I saw the title of this thing "H & M" didn't even know what that company was. So it's good to learn about them.
I haven't been in an H & M store for a very long time.
for being fast fashion, a lot of the jeans i got early in high school are holding up pretty well still
Bought lots of H&M and F21 during college years. Now I am only shopping from Uniqlo, which had sturdier clothing. Life is too overwhelming for me right now. The less shopping the better.
And then there's that other store you could talk about. You got to go to Ross!
I own cashmere sweaters and leather boots from H&M and I would not say that they were made to wear a few times and discard. They may have SOME cheap “fast fashion” that is made out of cheap fabric that falls apart. But they do have good quality fabrics and items at least online!
Let’s also not forget that H&M had also an endorsement with EA and got their own stuff pack in sims 2 in 2007.
Their quality is really really good for the price
H&M is a great choice. Got my Chino pants there, my favorite kind of pants for cheap. They hold well, but I do tend to go for Føtex, a Danish Supermarket-chain, that also have a Clothing Department.
Got my winter bottom outfit (hat, undershirt and underpants) for just under 100 Danish Crowns. That is a steal, if anything is.
Funny thing about Northern New England... we don't have many chains no matter how large they are. Between New Hampshire and Vermont, there is 1 store. It's more than 90 minutes away and I didn't even know it was there. I was surprised to hear how big they arre!
I didn't even know that they sell menswear. I can't recall ever seeing any in the displays when passing by their stores, or included in their commercials.
Good video.
I haven't heard the name H&M since I last saw a Mall in the 00's
Good video 👍 gonna do one on Uniqlo?
You should do a Video on VF corp, the company that owns Supreme, Vans, The North Face, and more
Never shop there, even though I live in Sweden, the sizes are too small. Most other chains here have larger sizes.
Never been inside or purchased from H&M. To be honest knew little to nothing about them.
You gotta do Ticketmaster!!