TraxNYC Lost $750K In 24 Hours Battling Hackers
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- Опубліковано 13 кві 2024
- TraxNYC Loses $750K Battling Hackers - a cybersecurity breach on our website. A devistating potential loss of hundreds of thousands of dollars. Now, we need to understand how this impacts TRAXNYC and its customers who buy their luxury jewelry and expensive watches. We'll also explore how this event affects the whole jewelry industry, which now has to deal with bigger security challenges. Join us as we delve into the importance of security for businesses that sell high-end jewelry and accessories, plus what's at risk?
Let me know what you think in the comments below!
Visit the Shop: 64 W 47TH ST, NEW YORK NY 10036 (Monday - Friday: 11AM-6PM, Saturday & Sunday: 11AM-4PM)
Contact Us:
Speak To A Live Agent: 212-391-3832
Email us at custom@traxnyc.com
#TraxNYC #hacker #jewelry
Moral of the story is don’t cheap out on your IT/Cyber Security. You will end up paying 100x what it costs when shit hits the fan.
yeah its called extortion
A whole team and CRM manger
@@shaq9361 you obviously don’t work in IT, go away
@@PercAngle_r6 i know about extortion though
This. I was in a meeting with a Cybersecurity Contractor and they said an INSANE number to our owner, he laughed and tried to fluff him off then the guy took out another laptop, and he showed us a text document with all of our Active Domain passwords.
The owner found the money REAL quick after that.
If you are constantly having issues with employees the problem is going to be you or whoever is hiring.
Management issues
Watching ep.4 made me think about this for the past week. Reminds me of my last boss and I love Trax my next chain still going to go through him
The thing is he has real immigrants like me with less opportunities at jobs and we barley make money we need anything we can get and he ignores us to hire sexy girls or ghetto ass wanna be jeweler that try to take over his buisness
Its because they're all Jewish or racist immigrants. I will never trust a non christian or a racist. They're easily tempted and corrupted.
Brih is hiring imcomoetent employees and mf wearing baseball caps at work. Wtf did he expect?
I think Trax is spiraling into madness. Not saying being a jeweler is the most honest work in the world. But he is the most honest one in a sea of crooks. That’s enough to make anyone lose their shit. I respect him.
Definatly could only imagine the amount of scums trying to get to him because we know people are going to him because of his decentcy as a person. Greed is a cruel b to have to put up and deal with.
his not losing his shiz can you imagine losing money because of these lazy fker some off he needs to figure it out and fire them at spot that's f it
if this was my business would be worse no clots and strip naked except bikini and the men chamert apart 🤐
u respect him??? u dont even know him.... your seem to be the person this dood clowns on in his videos and u dont even realize it
agreed, take a shark of a person to be in business. seeing how scummy people are idk how people live long enough dealing with people must have massive support and love behind them.
Hes turning into the movie gems.
If you're asking for cyber help that's how you know you didn't prepare and you're screwed
Love seeing the realities of business because this is exactly how it is. My website crashes, my shipping management software crashes, my phone lines go down, wifi goes down, credit card scams, shipping/receiving problems,employees pass away, the shipping truck obliterates my building etc etc. It never stops.
No one believes in redundancies anymore. We had a major network issue with a carrier here in Canada, the people within the company could not get hold of anyone. No one thought of keeping an outside landline from a different provider in order to establish comms with outside people. It affected TV, Internet, Cellular Networks which had trickle down effects to bank ATM's across the country. It was a catastrophic failure of incompetencies blamed on an "update". I do not buy the update theory.
I bought my first piece from trax 2 weeks ago a solid 14k gold miami cuban link chain and it arrived to my door in 5 days. The entire experience from start to finish was amazing. It came in a very nice box that has a light so when you open it up your new piece is shining as bright as your smile! They also say the weights may vary from whats listed on the website and to my surprise it was actually heavier by a couple grams. There is no other place I will get jewelry from they have a customer for life! Cheers to 20 years Trax
Yeah u paid 3 times market value 😂
My guy got millions in jewelry and a 1k antivirus lol.
ikr
Doesn't work like that. There's no "virus", rather a vulnerability somewhere in his website that's being exploited
They didn't get hacked so there is no antivirus that could've helped, their website got DDOSed. Easy solution they should've just contacted Cloudflare support
@@r31527facts I’m getting into cyber security and that’s the nail on the head…there’s always a exploit
The gold he gives away could’ve hired a high level pen testing team and prevented any of this
“If they were fair to us, we would be ungrateful anyway” super quote from Trax, mannnn!
He can speak for himself on that one. That's like saying North Koreans are slaves because they'd be ungreatful. Nahhh
I dont understand it how is being unfair to us better than being fair?
@@salvyballacc you are correct, you misunderstood. even with perfected standards, the human desire would most possibly notice or critique the imperfection, and the imperfection would be unfair, and that is because we orchestrate in a world. balance is your answer, and appreciation of all things and people is the equation.
@@real.1USA ok now in English
@@salvyballacc oh really?? thanks for proving the post. u just proved how ppl aren’t always grateful, even with extended conditions.
It may be because its the same website he had 15 years ago, it has never been updated & it was almost un-navigatable 15 years ago..i could just imagine now. Not surprising from a guy that forces his staff to make videos that look like they are being held at gunpoint in the back of the camera and forced to say things..they all look scared and cringe as fck. My mentor always told me 'never trust someone in business who reminds you every single time they speak how honest they are and how they offer the best deals and downplay their competitors' ... they tend to be the worst to do business with
You had a smart mentor
Did u see him fire that (most likely new) girl for no reason?! He treats his employees like absolute trash u can tell!
the fact that he's made it 20 years without a customer ticketing system is mindblowing
@rarmemusic2452 You know how hard it is to run a million dollar business without a ticketing system? They literally have companies offering that software plugin for a couple of dollars a month.
@@gotyoutriggered.8644 bruh isn't a good business man.
That’s what happens when you cheap out/cut corners on IT/Cyber security. Everyone thinks they can get by until they can’t.
@@PercAngle_r6Yes, but understand that a business is not likely to invest in their IT if what they have been doing works for them. Very unfortunately it seems to take something like this for action to be taken.
@ 15:00 That chair has to be 20 years old🪑😆
The headaches that come with running a business is crazy but in the jewelry business it’s a million times worse literally.
I've worked in the legal cannabis industry in Colorado for many years. I've heard dozens of dozens of stories about employees that have stolen from a legal cannabis business whether it was in a grow or a retail shop (dispensary). Cameras everywhere and people still thought they could get away with stealing or leaving something around to potentially be stolen later on... Granted that is different than hackers getting into a website. Cyber security is a massive thing all companies should have that are as successful as Trax NYC. In the legal cannabis industry we also deal with someone hiring people that don't walk the walk from all the talk they did in the interview. Much respect and love to the owner of Trax 💯🙏♥️
Yup, heard my fair share of stories out here on the west coast. Employees even being in on the robbery. A lot of back door deals too lol..
This is a perfect opportunity for a Linus Tech Tips and TraxNyc collab haha
good idea lets try and type it in linus comments but i doubt he will read it
They should seriously think about reaching to linus tech tips, they can setup a good system and they know they won't be ripped off.
Also good content oportunity
@linustechtips
ew hell no linus is a muppet E beggar
For real exactly what I’ve been thinking
Trax, you’ve got it under control, theft will stop and profits will get bigger
Hopeful thinong doesn't fix sht.
He just needs to monitor employees better and get a high level cyber security team that has experience blackhatting or stopping blackhats that are talented
Toxic workplace usually stems from upper management. You wanna turn the place around? Start sharing your vision and create a culture that motivates your employees. Respect trax 💯💯
Naw fk all that they just bitches stealing facts big facts
Legit this, everything starts at the top. His attitude filters down to everyone. Short tempered, self centre, blaming becomes the culture
Exactly
He not a good boss to egotistic
No such thing as a perfect person . You must not be in business
I just love how you take out your frustrations on your employees. That'll make everybody else run around in fear and boy they will work so much better for you. let's give everybody the same stress that you have
Management issues.. perfect example
Damn, that many workers and yet you still doing all the work is insane.
Management issues
@@RL86 Stop spamming. Repeating the same two words doesn't make you correct or intelligent. It's a job not bootcamp, he can't force people to be decent folk or adopt good work ethic. He needs to write up some damn legally binding contracts for these degenerates.
"If I don't do it, it don't get done."
Life motto. Be responsible.
Do it with honesty, integrity and pride.
@dzknowz8857 besides the comment with the quote, none of you fuckers have been close to owning a business lol. Damn tht many workers and yet... stfu, fucking brokie.
@@AdakStillStandssays guy whose never run a businesses you literally can’t run anything other the small small time shop by yourself even then you ain’t doing it all alone. That’s why he stressed cause he has to have a team yet people always wannna take advantage.
You need to have leadership for each department and deal with them while they deal with their teams.
Proud of you for going out and finding the solution! Many bosses don’t do that and or send someone else to do it. I really admire your business and continue to shop there at Trax NYC proud member! Great Services and great people!!!
Anybody that works for you should consider themselves lucky especially during an inflationary period were there not alot lot of options for work
“If they were fair with us we would have been ungrateful anyway”
Barz!!!!!!
@@ottorocket4090 You do realize you're saying "BARSZ!!" as a reason to why, you yourself, are slave by the federal reserve. YOU are enslaved because YOU are ungreatful and YOU'RE saying barz? Dumb ass
Insane how long these hackers have been at it with trying to mess with your customers, fans of the shop and just someone that has something going for them like You do. Hope to see it all gets resolved soon. I always appreciate seeing the jewelry's creation and its journeys documented on the way to the hands of the person paying for it.
So you have a website that makes millions in transactions each year but you don't an in house IT person/team?
Also you can find plenty of tech people who are independent that design firewalls for the military on the free market. You're in NY...it should be easy.
I'm sure they have a guy
First cyber attack after 20 years??? That means you really are number 1 now lol
No tf it doesn’t it means he was a easy target and the security on his site is Ass and he’s a fucking easy target to take down and just because you don’t get hacked because you number you get hacked because you have shit security and have info that you dont want getting and hackers know you don’t want those customers info getting out there so they pay
Having employees is like running an adult day care
You need a database that can keep track of customer orders and what you have in your supply. This way if a customer calls for an item you can find it immediately. Plus that would warrant off theft. You can see who looked at what item and have customer information on the spot when needed.
Biggest heart I’ve seen is this dude. I hope and pray you have infinite success. You didn’t and don’t deserve any of the bad that has happened to you Traxx. I mean that. You’re a great man brother. Shalom. ✌️
Definitely mismanagement... You gotta look at the bigger picture, training, procedures, processes and IT standardization. All the perpetrators did was over load your container clusters from the service provider with a distributed denial-of-service (DDoS) attack. Damn.
If you're having issues with phone quality, use voice over IP on a dedicated 4G or 5G channel. Set up a decent CRM software to triage inquiries with local servers and on premises IT, stray away from cloud dependency.
I did not understand what you said but sounds intelligent so I give a thumbs up 😂
Sorry to hear that man. I got ripped off $21000 this year. Hell I'm landscaper and I have to teach someone how to use shovel or wheelbarrow 😮💨. I can't even knock some cents into the office trying to tell that 2 people are messing the boss over. Hugs bro! Maybe try to reach out to Mark Rober , perogie, or Ryan Montgomery. Best of luck to you!
Don't worry brother god will help u
God saves, but he doesn't save you money on bills 😂
God cant do anything about this, humans have free will and God cant get involved with that, and these humans are using their free will to hack Trax.
Trax got too comfortable. He put all that shit about Danny....then people thought they could play him. Crazy....this dude just gives out money and people start taking advantage. This world sucks. However. I guess its bettwr you get that shit handled right now rather than later.
Now I know you're 100% genuine because I remember you calling me AFTER the store closed, and you mentioned a part of my phone number at 7:41 crazy, because this was like a month ago. None of this happened in April
Bro, I sent all your employees DM’a about this issue at the start of March already, it started in Latvia. I just wanted to buy some silver
hard lesson trax. harsh territory comes with being extremely successful. you'll get through it, you and you're team are winners.
so this is why i couldn’t access website. behind the scenes content really gives you depth as to how much these people hustle to give us quality service and product
I was learning about cyber security and hackers and then all of a sudden my favorite Jeweler got hacked. That’s crazy.
You handled it gracefully! Stay strong my brotha
I love how Trax is so transparent about his business and isn't afraid to hide anything lol... not saying it's safe for him but hey honesty has its reward
Hey the one piece of advice would be, set up a automated answer when the call that gives them the option of which department” hello thanks for calling Trax, for customer service hit 1” blah blah blah. And I would make it short as possible because no one like to hit ten different numbers.
Hope everything flows good 👍
Consider maybe some onsite workers from around the USA so you can keep your in house staff and max capacity while not having to waste e space, time, resources on their offices
I wish you the best of luck. Hope everything goes back to normal.
I own a small jewelery store and we manufacture custom made pieces, not in the us but managing a jewelery is not a joke tbh! Only the costing part is a nightmare!
Becareful how u treat people you let go they could become an enemy. It's all about Respect🙏🏿
Peace& Love bro
Definitely the reason I have my own business. I couldn’t take that talk from anyone….
yeah there's a fine line imo. I had my boss completely lose it at me bc i forgot to lock the back door when i got into the office one morning. I just sat there and in that moment i checked out. It's one thing to be direct it's another thing to not treat ppl with dignity. I have respect for trax but i can see how ppl dont like it.
Yeah I can as well
@@777FreeYoungThug He supports a form of slavery by endorsing blood diamonds while bashing lab grown. Of course he isn't gonna be a relaxed boss.
@@Enigmatic1776He's a greaseball
Trax ain't playing around and that's the way to run a business
I don't know how it is in the US but if that girl he fired over the earrings hasn't had at least 2 written warnings in the last 2 or 3 years then she's got a suit/claim for unfair/unlawful dismissal...that's how it works in the UK anyway.
You're not allowed to just fire someone because you're having a bad day, owner of the business or not...anyone who doesn't like that, don't shoot me, I'm just the messenger! lol
@@Sgt4you can be fired for any LEGAL reason. Don’t let people brainwash you into forgetting your rights
Bro, owner class. Dropping wisdom daily.
big fax
ironically he's the owner class to his employees lol
Trax is a cool as dude that speaks the truth but he also isn’t building a company through making lasting relationships and respect. If you’re not showing your employees respect and instead yelling at them all the time…. They will not work near as hard for you. Valuable lesson I learned when starting my glass company.
Stop hiring people you think look good and start hiring people with actual experience and turn them into friends, not just “employees”
💯
Omg I hate to hear this happen😭😭😭Y would someone do this to the best
Money
people are evil sometimes
Max finna snap on mfs 😂
Fixing to?
@@AUTOPILOT4Kyou attempting to correct my use of slang spelling?
@@ChoppzAndGlockzTV no genuine question someone else said it meant going to
@@AUTOPILOT4K yeah that’s what it means lol
Man Trax and the crew are the best im rootin for yall 🙌❤
No one makes content like track NYC. These guys keep it real long watching it.
Man, this seems like a poorly ran business filled with too much unnecessary drama.
Unless this is all just a ploy to film it as such, in order to contract a reality show deal.
Good point
Where is your jewelry empire in the diamond district ? You brokie Jack koff sitting in your moms basement 😂
Sounds like you have management issues. Stop being cheap and hiring more managers. You also need a IT team to install a switch / patch panels for your network phones. Maybe hire more managers less stress.
@traxnyc - I’ve watched all your videos. You got to make them longer man!
hi started watching half way threw and thought this jackass, but watched from start and hat gets taken off 2 u, u seen 2 be really awesome boss/ employer, keep up good work and really enjoy watching ur videos also just subscribed👍👍
When it comes to businesses its really hard to trust people and even more hard to find loyalty... Smh😢
he hiring the wrong people. so many bums at his table
New York must be full of slime ball workers.
Well anyone honest person would not want to work here, not a great culture
@@evil1knightPeople who are emotionally weak can’t fit in any sales environment. Sales is cutthroat, not for the spineless.
@@muerica1 you are projecting your own insecurities
@@ryen49Are we spinning at 1,000mph as we speak, globetard?
@@ryen49Are we spinning at 1,000mph as we speak, globetard?
Fridays pay day. Lmao you had me laughing so hard son. Thanks for making my laughter infinity , I can rewind and rewatch like it's scarface
It’s still a better way to talk to people. Especially your employees they can really get resentful by the way you treat them.
Great Outcomes! 🙏🏼
That was kind of messed up the way he fired that girl though, seems like an honest mistake. Should have given her a warning at least I mean damn...he embarrassed tf out her too in front of everyone.
Nah Mike is right. Don’t nobody give a fuck he said it himself.
Always respect and appreciate your boss, never be short with them as they engage or inquire about THEIR buisness and YOUR job.
@@alvinmortimer7536 depends. I’m loyal to tha check not you.
@@KM-ud9iothat’s why you’re broke
@@houserental5424 am I?
Loved how you kept it real
Look, it's his business... it's big bucks and alot of responsibility for every staff members. If something goes wrong it's ultimately on him. Can't blame the guy for running a tight ship. Plus, you have to know what your getting yourself into by singing up as an employee.... Good Luck Trax, hope you resolve your issues.
Same in the restaurant buisness, bought employees, from 3rd world countries, give them a home, give them a good salary. They start taking as much as they can, doing as little as they can and eventually learn the trade, basically spies.
Trax... you gotta be careful bro.. you cant just fire people like that.. they can turn around and sue you.. You need HR man...
He can do as he pleases you don't think he already has all that figured out 😅
In every state but Montanan you can be fired for any or no reason at all
@aaronsholly9826 That's wrong information. New York doesn't have "Right to work" regardless of "right to work" doesn't save you from lawsuits.
No he can its at will
Yes he can at will employment
You shouldn’t consider a branch in Zurich / Switzerland . There’s a market but no one’s offering this.
Damn brother you could tell me to sweep the floors and I'd be happy and I'm willing to learn what I do not know , how can someone destroy an opportunity to work for a business legend it's a shame , much love traxxxx
So a thief got robbed by another thief……it’s absolutely Shakespearean
How is he a thief?
Ethernet bro!
Trax you gotta up your infrastructure game asap. Simple outsourcing and plenty of voip and sales softwares for small teams to adopt. Try a few demos.
Free IT advice, get a server/rack, get a LAN line for every workstation, stop using using Bluetooth mouses, they get in the way of wifi signals and need batteries, just get regular mouses, they're cheaper anyways and don't need batteries.
So sorry for your loss, stay strong TraxNYC! 💪
Rumor is you are making a custom jewelry for Diddy. It’s a purple gold iced -out pendant of meek mills bung hoal. That is so gangsta of you!!!! Fo shizzle!!
He is right about the MPP "what a worker produced in time calculated "hrs, days, years". He should rent capital for phone calls... His demand is too big for what he can take in a small firm...
I can handle any ransomware issues you may have in the future. I have skills in this domain. You need a cyber security affiliated staff member.
Hit up his email bro
Lies
😂😂😂
@@deeznutzz420 you sir are a fool
No he’s fully right. He needs a cybersecurity team.
There's a teenager arrested by the police in my country Indonesia.He is a damn good hacker.Hire him you won't lose
Trax got his workers so scared I guarantee they're gonna talk about each other behind their backs to him 😅
He handled this very well. Respect!!
the gold ak47 is stupid. if you have the money for that stupid shit you have the money for a real gold AK. Sadam husain top bosses had them
It's brass
Igit
Facts, unless you’re a felon
He is in New York, nobody is getting a legal Ak in nyc
@imzavi- in corn pops America we all need ordinance....
100%
User Jira or Service Now as Ticket system together with some VOIP software and notebooks with a usbc port repilicator, monitor and keyboard mouse, headset. Get a LAN connection to the usbc docks. Think about outsourcing your inbound calls that usually would get lost in busy and night times.
Trax leading a meeting and his staff not listening scrolling through messenger 😅
The girl seen u recording on the phone and looked like she was following your man & trying to get out of your way...u fired her for no reason...
hey i seen guy that rob you here in ireland trax
I gave up on Trax, tr8ed ordering stuff (buying jewlery is supposed to be a blessing not a headache)
You're not making muche sense here
I was affected by that ciber attack 😂. Can't pay my bracelet
Absolutely great news ❤
If the business is failing, get rid of the people running your business.
Hopefully, your team has had training on phishing emails etc... also try to get a decent antivirus on the workstations. get a Wi-Fi mesh system running in the office or have the workstation on a wired connection using a network switch under the desk. If you have an in-house IT team they should have the best solutions.
This guy build his business so he knows wth going on❤
Part of the problem is that the applicant pool contains a bunch of entitled bots. These people are not like they used to be. Hand out mentality even when getting paid very well.
Hey can make hash passwords bro . But it just is kind of a little complex just takes a little understanding the way people do attacks is very interesting
. All about code and understanding the devices and operating systems .
Love your channel trax. Having a cyber security team will cost a fortune but will save you money in the long run.
WOULD LOVE TO WORK FOR THIS GUY ❤
I like it when Max freaks out😊
Salesforce and Service-now, run MS Teams and switch over to cabled in SIP phones with an online PABX.
Trax FOREVER. Nothing can stop Trax!
Trax , you are a kind man and many uses you for that, as i can see. Wish you to find a trustful team finally.