Great thanks, Michelle! Your video was super helpful! The instructions are crystal clear, and I really appreciated all the valuable best practices shared. It's definitely a must-watch for beginners looking to learn the ropes.
What annoys me the most is that Linkedin suggests: "For consistent optimal campaign delivery and engagement, we suggest a minimum target audience size of 50,000. ". But it is ABM, its entire point is to be super targeted at a narrow slice... Do you have any experience with launching campaigns for audiences as small as 5K?
Absolutely. We always ignore that 50k warning. Most of our campaigns are always below that amount and it doesn't hurt performance. Get as specific as you need to be.
I like this strategy and I love to be super specific, but even though some good leads are coming, there are also bad leads. You are targeting 10k+ companies and some random individuals are coming and signing up. Super annoying
Hi Amila, I hear you on that. That's frustrating, but something I always tell my clients is that bad leads are just a part of lead generation campaigns. There will ALWAYS be bad leads, so the goal is to simply minimize them. There will never be a lead gen campaign that is 100% good quality leads.
Great thanks, Michelle! Your video was super helpful! The instructions are crystal clear, and I really appreciated all the valuable best practices shared. It's definitely a must-watch for beginners looking to learn the ropes.
Thanks for watching!
Wow this is helpful. My boss told me to work on ABM for specific targeting and, I just got the perfect tutorial here. Thanks
That’s great! Thanks for watching.
great content, well presented.
Glad you liked it!
What annoys me the most is that Linkedin suggests: "For consistent optimal campaign delivery and engagement, we suggest a minimum target audience size of 50,000. ". But it is ABM, its entire point is to be super targeted at a narrow slice...
Do you have any experience with launching campaigns for audiences as small as 5K?
Absolutely. We always ignore that 50k warning. Most of our campaigns are always below that amount and it doesn't hurt performance. Get as specific as you need to be.
I like this strategy and I love to be super specific, but even though some good leads are coming, there are also bad leads. You are targeting 10k+ companies and some random individuals are coming and signing up. Super annoying
Hi Amila, I hear you on that. That's frustrating, but something I always tell my clients is that bad leads are just a part of lead generation campaigns. There will ALWAYS be bad leads, so the goal is to simply minimize them. There will never be a lead gen campaign that is 100% good quality leads.