The 8 Essential Elements of a Killer Go-To-Market Strategy

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  • Опубліковано 24 лис 2024
  • Structure your Go-To-Market Strategy the right way.
    As I work with SaaS founders, I obsess over Go-To-Market plan and strategy because it's your plan of attack as you go into the market and start to compete. A lot of times when you have a Go-To-Market strategy but you don't do it the right way, you could lose 12 to 18 months of runway only to realize you had the wrong plan. So on today’s episode, I’m going to dig into the 8 essential elements of a Killer Go-To-Market Strategy to ensure that not only your strategy survives the first contact but also changes how you compete in the marketplace.
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КОМЕНТАРІ • 81

  • @seanlumley8365
    @seanlumley8365 Місяць тому +1

    TK, I am an exited founder. About to go again for a third time. I am excited about going in knowing so many unknown unknowns. But there are still black spots. Your method of explaining is one of the most compelling and protein rich I have seen. Not many keep me engaged for 35mins. Bravo! 👏🏼 Ps. Lots of positive energy!! 🚀

    • @TKKader
      @TKKader  Місяць тому

      That means a lot coming from you. I really appreciate your kind words, you made my day!

  • @jayhoovy
    @jayhoovy 3 роки тому +3

    I found this channel randomly; glad I stopped by! Awesome content!

    • @TKKader
      @TKKader  3 роки тому

      Appreciate you being here!

  • @ferpatel
    @ferpatel 2 місяці тому +1

    TK has become my favorite youtuber! Love the energy and the pure knowledge sharing.

    • @TKKader
      @TKKader  2 місяці тому +1

      Appreciate that!

  • @emmanuelkhoury9496
    @emmanuelkhoury9496 2 роки тому +9

    TK, I've been watching UA-cam for many years and this is my absolute first comment I've ever made on this platform. This video is phenomenal. Absolutely brilliant!!!

    • @TKKader
      @TKKader  2 роки тому

      SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

    • @emmanuelkhoury9496
      @emmanuelkhoury9496 2 роки тому

      @@TKKader - Definitely will! I have a few SaaS founder friends that I'll definitely share this with.
      After 4 years building our SaaS platform, building our user base, collecting data and building features, we are finally ready to deploy our GTM strategy and your video has been the best one that I've come across. Maybe it's your energy too. I'll let you know how we go :)

  • @mashateplukhina7364
    @mashateplukhina7364 2 роки тому +3

    You are my new UA-cam hero:)))) thank you, very helpful and informative!

    • @TKKader
      @TKKader  2 роки тому

      Appreciate the kind words!

  • @seetsamolapo5600
    @seetsamolapo5600 7 місяців тому +1

    1. ICP - Ideal Customer Profile: who's willing to buy now
    2. VP - what the product solves, satisfies, fills

  • @viniciusmilani
    @viniciusmilani 2 роки тому +2

    Thank you very much for this content! I am not into SAAS business, but Education, and I could structure the entire G2Mkt strategy for a new product we have been working on from the framework you presented here

    • @TKKader
      @TKKader  2 роки тому

      Absolutely! We've started to see Founders of non-SaaS B2B companies apply the principles and see great success.

  • @oritelevy1817
    @oritelevy1817 Рік тому +1

    I loved this video! I’m not even in your industry yet the information that you were sharing and provided, was extremely helpful for me in my business and I will take all of that valuable information and apply it to my own industry. So, thank you very much for this video.

  • @parkerrex
    @parkerrex 2 роки тому +1

    this is great for my marketplace biz.. applying all these videos.

  • @civilserf-jf4ld
    @civilserf-jf4ld Рік тому +2

    Great content in a clear and concise format !

    • @TKKader
      @TKKader  Рік тому

      Glad you liked it!

  • @markyeramian9476
    @markyeramian9476 3 роки тому +4

    Very helpful video, the flow you've outlined here is brilliant. My only issue is with the 8th step - "math". It's derived off of pre-defined rates that you often don't know until you go through the GTM and generate data. I guess you can work off assumptions / industry averages but that can be misleading. This is very helpful overall - would love to get a look at those frameworks ;)

    • @TKKader
      @TKKader  2 роки тому +2

      Industry best practices are a great start and then you can tweak from there as you start to collect data.

  • @bgkrustev
    @bgkrustev 2 роки тому +1

    Awesome. That's what I was looking for!

    • @TKKader
      @TKKader  2 роки тому

      Glad you got value!

  • @dennisantolin
    @dennisantolin 3 роки тому +1

    Awesome recap and refined version of your GTM content, thanks TK 👍👌👏

    • @TKKader
      @TKKader  3 роки тому

      So glad you enjoyed this!

  • @bornako
    @bornako Рік тому +1

    I could help so much from your content. Thanks!

  • @sriramkota
    @sriramkota 9 місяців тому +1

    Yes yes. This was awsome. Thanks for sharing :-)

    • @TKKader
      @TKKader  8 місяців тому

      Glad you enjoyed it!

  • @SandeepSingh-fb4ex
    @SandeepSingh-fb4ex 3 роки тому +1

    Great tk . Wonderful effort and clarity .

    • @TKKader
      @TKKader  3 роки тому

      Means so much!

  • @sbmasonator
    @sbmasonator 2 роки тому +1

    Love this. Thanks TK!

    • @TKKader
      @TKKader  2 роки тому +1

      Appreciate your time man!

  • @fifaham
    @fifaham 2 роки тому +1

    Great presentation - thank you.

    • @TKKader
      @TKKader  2 роки тому

      Means the world!

  • @tammiesspark
    @tammiesspark 3 роки тому +1

    Amazing, detailed video. Thanks

  • @sesu27bate
    @sesu27bate 2 роки тому

    Hi TK, great video! Could you share some links or examples of Methodologies mentioned in step 7? Thanks!

    • @TKKader
      @TKKader  2 роки тому

      On the channel, I cover the Principles. Inside the GTM Program, I work directly with Founders to dig into implementation. getunstoppable.com.

  • @tourika00
    @tourika00 3 роки тому +1

    Great video, TK!

    • @TKKader
      @TKKader  3 роки тому

      Thank you Alain! 🙏

  • @biancaross4150
    @biancaross4150 2 роки тому

    Great content! What did you consider when coming up with the platform price that accompanied your per user price?

  • @jacobopm
    @jacobopm 2 роки тому +1

    Nice. Thank you.

    • @TKKader
      @TKKader  2 роки тому

      Glad you enjoyed it!

  • @MrKaugaban
    @MrKaugaban Рік тому +2

    Yes yes yes

    • @TKKader
      @TKKader  10 місяців тому

      Awesome!

  • @jesifix1983
    @jesifix1983 3 роки тому +1

    Great video!!!!!

    • @TKKader
      @TKKader  3 роки тому

      Glad you enjoyed it!

  • @jigneshparekh2354
    @jigneshparekh2354 Рік тому +1

    Awesome content

  • @breecooksey1870
    @breecooksey1870 2 роки тому +1

    Phenomenal video

    • @TKKader
      @TKKader  2 роки тому

      This makes me happy!

  • @oluajibola569
    @oluajibola569 2 роки тому +1

    Yes.

  • @betteraliaghdam
    @betteraliaghdam 2 місяці тому +1

    Yess

  • @peterafrazier
    @peterafrazier 2 роки тому +1

    Yes

  • @theuzumakikid101
    @theuzumakikid101 2 роки тому +1

    Yes!

  • @rajeshg9864
    @rajeshg9864 3 роки тому +1

    yes

  • @jacobopm
    @jacobopm Рік тому +1

    Yes 🎉

  • @debbibrooks6326
    @debbibrooks6326 2 роки тому

    yes, again, yes!

    • @TKKader
      @TKKader  2 роки тому

      Means so much!

  • @jayeagans5097
    @jayeagans5097 Рік тому +1

    YESSSSSS

  • @davemcveigh3996
    @davemcveigh3996 2 роки тому +1

    Gold.

  • @ahmedyahya3593
    @ahmedyahya3593 Рік тому

    my startup is live for 2 weeks I don’t have any clients yet😢 is fucking really hard first 10 costumers

  • @josephthabomaluleke
    @josephthabomaluleke 3 роки тому

    Hi TK,
    Great video as always.
    Can you please share an email address I can use to contact you? I promise it will be worth your time.
    Thank you.

    • @TKKader
      @TKKader  3 роки тому

      It’s available everywhere if you look for it ;) or just DM details to my LinkedIn and my team can review. But to be up front, 99% of my time and effort goes to serving my coaching clients.

  • @IntegratedAlliances
    @IntegratedAlliances 12 днів тому

    I don't really undrstand the Broadway Show.

    • @TKKader
      @TKKader  9 днів тому

      It's the set of sales and marketing activities you do for your SaaS business.

  • @813infinityfilms123
    @813infinityfilms123 2 роки тому +1

    Yes!

    • @TKKader
      @TKKader  2 роки тому

      Glad you’re getting value!

  • @samplesd3656
    @samplesd3656 Рік тому +1

    Yes!