QSR Summit 2024 - How to: Meet the Customer and Business Where They Are - PDQ

Eric Knott
Chief Operating Officer
PDQ
How to: Meet the Customer and Business Where They Are
Who is My Guest and How Do They Use Us: understanding guest preferences for channel utilization across kiosks, third-party delivery, online ordering, drive-thru, and dine-in
How do I know Which is Right for my Brand: aligning digital channels with your brand identity and values
How to Use Data to Impact My Decisions: Implementing systems for collecting and analyzing data on customer interactions, preferences, and behavior to develop actionable insights
Loyalty: How has this progressed and where should I focus my efforts