Conversion Rate Optimization in 2024 | Key Trends and Challenges

Want to improve your conversion rate this year? Join CRO expert Natalie as she explains the latest trends and challenges shaping conversion rate optimization (CRO) in 2024.
CRO is the process of testing different online elements to see which resonates best with your audience. Your goal with this marketing tactic is to increase the percentage of people who take a desired action, like contacting you or making a purchase, ultimately enhancing the overall performance of your website or the content you publish on a digital platform. With a CRO strategy in place, you aim to gain a better understanding of your audience and cater your marketing efforts to their needs.
From AI to personalization to privacy, Natalie discusses what you need to know to launch a strategy that drives results for your business.
Video Chapters
00:00 - Introduction
00:07 - 2024 CRO Trends
01:10 - 2024 CRO Challenges
03:16 - How to prepare for this year
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