Content marketing in 2024 | AI, EEAT, and More You Should Know

In this video, WebFX content expert Meg gives you a look into the future of content marketing, including the trends and challenges facing this digital marketing strategy in 2024.
Content marketing involves creating and distributing valuable, relevant content across various channels to attract and engage your audience. This strategy matters because it helps you establish your expertise, build trust with your audience, and form lasting relationships with potential and current customers. In the end, a comprehensive content strategy generates brand awareness, fosters loyalty, and boosts conversions for your business.
With advancements in AI and the continuing importance of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) in Google's search results, how will content marketing strategies evolve? Meg covers all that and more in under five minutes.
Video Chapters
00:00 - Introduction
00:26 - 2024 Content marketing trends
01:55 - 2024 Content challenges
02:37 - How to prepare your strategy for this year
🎥 Check out the rest of the videos in this 2024 series
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