Absolutely they are! I discovered bands I’d have never heard before during the pandemic. I started watching reactors reacting to old music I loved, like Zeppelin, and Yes. I thought it was fun to see young minds blown by “my” music. But then those reactors started reacting to videos by current bands I never heard of… and I found new great music that reinvigorated my love of music, especially rock, which I thought was dead. The Warning, out of Mexico, and Band Maid out of Japan, are my favorite bands at the moment. Band Maid is now one of my favorite rock bands of all time and you can be sure most people in the west would never have heard of them in the 80’s or 90’s. Now, thanks to UA-cam videos they are selling out tours in the US… same with The Warning.
When High On Fire put out their new song (which is great btw), nobody talked about the song. Everyone talked about how upset they were that the video seemed to be made from AI. Take that for whatever its worth.
man that new High on Fire song is sooo good. Can play it over and over again. Can't wait for the new album. Just bought the ticket to see them live in june. About the video, i find the stangeness and uglyness pretty cool. Good choice to do it in black & white. Ai on Fire 🤟
I go on Pluto TV and watch music videos. I really miss the 80s videos I watched as a kid. Some of my favorites were Eddy Grant Electric Avenue and Our House by Madness. Fun times.
I think the earliest music video I seen, though I seen it later was Sparks This Town Ain't Big Enough. I would say this video runs neck and neck with Queen Bohemian Rhapsody as the first structured type video. Sparks Kimono In My House came out in 1974.
Although Bohemian Rhapsody wasn't the first pop video as such, it probably helped propel that song to No. 1, and keep it there for 9 weeks originally. I find these days if i hear of something being discussed that i don't know first thing i do is look for a video. In the last few months that's peaked my interest in artists like Moron Police and Janelle Monae to pick a couple. They can still be handy in that way.
No, music videos are old news. Music videos were an alternative form of TV in the 80's and early 90's, and a lifestyle choice, that kept growing with stations like MTV, Much Music, Much More Music, VH1, etc. etc. The profound, culture sweeping impact of a Michael Jackson's Thriller or the Metallica's One video, for examples, aren't happening today. Plus, anyone with a phone nowadays has a video camera on it, so the whole technological process has been made more capable to accomplish.
@ssMetalYT A lyric video is sort of not a music video in my opinion and I think maybe looking at the budget of music videos would be a better way to determine if they are important, than counting views.
I think it's different now than it was before but not necessarily less important to have at least something visual. I really love to see live videos (really live not mimed live). It doesn't necessarily have to be something the bands made themselves, there are lots of channels that specialized on live performances (Jam in the Van, Audiotree, KEXP, Sugarshack, etc.). I have discovered a couple of bands that I liked through such videos.
Back in the day, I found new bands to follow and albums to buy from either listening to FM radio or through swapping cassettes with friends. Rush, Triumph, UFO, BOC, etc. Awesome music. Then, I went years without finding new bands I liked. Nobody did cassettes anymore and fm radio segmented into genres that I didn't like. But lately, I have found that through listening to albums on UA-cam (with no videos, just the album cover, like Pete Jones said here), I have found some new bands that I really love. Tanith and High Spirits are as good as the hard rock from back in the day and are putting out new music. Love it. So, I'm with Pete - don't need concept videos, but listening to albums online is good now for finding things to like, and then going and ordering the CD's to have the physical copy of the album to spin and enjoy.
They are fine for exposing you to new bands on UA-cam for example. As far as being groundbreaking or memorable, not so much. They don't have the impact they once had and also they have dropped in production quality. No more sets and everything is green screen and some of it looks pretty bad. They won't spend too much now.
Not really especially if its not mainstream music it was if I caught the videos it was either 120 Minutes and Headbangers Ball. For me radio play was important we had a DJ in Alabama Jim Battan bka Coyote J Calhoun a show called The Edge I got introduced to so many bands also the impact of college radio was huge. Its not like lame stream radio is playing Skinny Puppy, Front 242, Mercyful Fate, Charlatans, Inspiral Carpets, Lords of Acid and other bands. I highly recommend getting Jim Battan to do a show he's got so much knowledge. He is such an impact on his listeners he calls his "Edge Children" no joke. To this day I call him my DJ Daddy.
Regarding the question, they definitely are. Pop fans and kids are watching a lot. And metal fans really appreciate it when an old favorite takes time to put something out
Videos were important when access to music wasn't as easy and omnipresent as it is now, like billboards for people who didn't get flyers. Right now the only use they still have is to make your product/song stand apart. Not useless, but not really essential
No because artists make barely any money off of music video views on youtube. Music videos were designed to get you to buy the album back in the day. Now thats no longer the case they arent as important.
The 'laptop iphone crowd' doesn't embrace music videos as meaningful or relative. In the 20s what's left of 'the music business' will not financially support a traditionally known music video as being a resource of promotion for album/record/CD/streaming sales. It's all-about touring and live-performance now to remain 'present' and relevant in the still lucrative market of seeing your favourite band in-concert. I'm thinking more along the lines of major bands and artists positioning a music video as a preview prior to a major motion picture release in theatres.
I don't care for videos any more. Even from new albums i'm gonna buy. If i stumble upon them on youtube and they look cool i will watch them. Maybe a few times. So for me no. I can remember the 80's with event videos like the Michael Jackson ones. And in the 90's was a big fan of Headbangers Ball, 120 minutes, Alternative Nation and just regular MTV pop videos.
They aren’t essential now. First where do people find out about new music from established or new bands, well, twiiter, you tube shows , maybe magazines. Second where do they go to check out this new music, for some possibly you tube but for most I’d guess streaming services.A video might be nice if checking on you tube but not essential, for those checking on Spotify or apple, not needed at all I ‘d say.
Grant and Peter both said on previous videos they don't listen to modern music from newer artists...so why does their opinion matter? Does Peter just do ANYTHING on this channel even if not qualified? Part of the charm used to be a revolving roster...
Don Kershner's Rock concert made a bigger impact on me before I was old enough to drive to concerts, more than MTV ever did.
Absolutely they are! I discovered bands I’d have never heard before during the pandemic. I started watching reactors reacting to old music I loved, like Zeppelin, and Yes. I thought it was fun to see young minds blown by “my” music. But then those reactors started reacting to videos by current bands I never heard of… and I found new great music that reinvigorated my love of music, especially rock, which I thought was dead.
The Warning, out of Mexico, and Band Maid out of Japan, are my favorite bands at the moment. Band Maid is now one of my favorite rock bands of all time and you can be sure most people in the west would never have heard of them in the 80’s or 90’s. Now, thanks to UA-cam videos they are selling out tours in the US… same with The Warning.
The Warning are soooo good! I found them on YT as well. Love them.
you do realize you can prospect without watching someone else's videos, don't you ?
When High On Fire put out their new song (which is great btw), nobody talked about the song. Everyone talked about how upset they were that the video seemed to be made from AI.
Take that for whatever its worth.
Any publicity is good publicity
man that new High on Fire song is sooo good. Can play it over and over again. Can't wait for the new album. Just bought the ticket to see them live in june.
About the video, i find the stangeness and uglyness pretty cool. Good choice to do it in black & white.
Ai on Fire 🤟
I go on Pluto TV and watch music videos. I really miss the 80s videos I watched as a kid. Some of my favorites were Eddy Grant Electric Avenue and Our House by Madness. Fun times.
Great fun videos
I think the earliest music video I seen, though I seen it later was Sparks This Town Ain't Big Enough. I would say this video runs neck and neck with Queen Bohemian Rhapsody as the first structured type video. Sparks Kimono In My House came out in 1974.
I would agree. I remember seeing it the time. It definitely helped them to get to no.2 in the uk.
Although Bohemian Rhapsody wasn't the first pop video as such, it probably helped propel that song to No. 1, and keep it there for 9 weeks originally.
I find these days if i hear of something being discussed that i don't know first thing i do is look for a video. In the last few months that's peaked my interest in artists like Moron Police and Janelle Monae to pick a couple. They can still be handy in that way.
yes…i preview lots of songs on youtube…i wat the three Mick Mars singles on youtube before ordering the cd
Yes they are!! I still love music videos old and new. It sold me on Ghost!!
No, music videos are old news. Music videos were an alternative form of TV in the 80's and early 90's, and a lifestyle choice, that kept growing with stations like MTV, Much Music, Much More Music, VH1, etc. etc. The profound, culture sweeping impact of a Michael Jackson's Thriller or the Metallica's One video, for examples, aren't happening today. Plus, anyone with a phone nowadays has a video camera on it, so the whole technological process has been made more capable to accomplish.
youtube? ;)
@ssMetalYT A lyric video is sort of not a music video in my opinion and I think maybe looking at the budget of music videos would be a better way to determine if they are important, than counting views.
well metal ain't relevant in the mainstream no more so wheter music videos are is even less relevant.@@R73iN
"Music Videos" literally influenced the type of music that was popular at the time because of how important they were.
I think it's different now than it was before but not necessarily less important to have at least something visual. I really love to see live videos (really live not mimed live). It doesn't necessarily have to be something the bands made themselves, there are lots of channels that specialized on live performances (Jam in the Van, Audiotree, KEXP, Sugarshack, etc.). I have discovered a couple of bands that I liked through such videos.
Boy I was all set today “Hell no!” But Parrish changed my mind.
Thanks. I initially thought no, but I kept thinking why do rock bands still spent money on them. So I did a bit of research…
But how many unique UA-cam views for a video, watching it from start to finish. Every single interaction in the comments section counts as a view.
Back in the day, I found new bands to follow and albums to buy from either listening to FM radio or through swapping cassettes with friends. Rush, Triumph, UFO, BOC, etc. Awesome music. Then, I went years without finding new bands I liked. Nobody did cassettes anymore and fm radio segmented into genres that I didn't like. But lately, I have found that through listening to albums on UA-cam (with no videos, just the album cover, like Pete Jones said here), I have found some new bands that I really love. Tanith and High Spirits are as good as the hard rock from back in the day and are putting out new music. Love it. So, I'm with Pete - don't need concept videos, but listening to albums online is good now for finding things to like, and then going and ordering the CD's to have the physical copy of the album to spin and enjoy.
They are fine for exposing you to new bands on UA-cam for example. As far as being groundbreaking or memorable, not so much. They don't have the impact they once had and also they have dropped in production quality. No more sets and everything is green screen and some of it looks pretty bad. They won't spend too much now.
Not really especially if its not mainstream music it was if I caught the videos it was either 120 Minutes and Headbangers Ball. For me radio play was important we had a DJ in Alabama Jim Battan bka Coyote J Calhoun a show called The Edge I got introduced to so many bands also the impact of college radio was huge. Its not like lame stream radio is playing Skinny Puppy, Front 242, Mercyful Fate, Charlatans, Inspiral Carpets, Lords of Acid and other bands. I highly recommend getting Jim Battan to do a show he's got so much knowledge. He is such an impact on his listeners he calls his "Edge Children" no joke. To this day I call him my DJ Daddy.
Regarding the question, they definitely are. Pop fans and kids are watching a lot. And metal fans really appreciate it when an old favorite takes time to put something out
Videos were important when access to music wasn't as easy and omnipresent as it is now, like billboards for people who didn't get flyers.
Right now the only use they still have is to make your product/song stand apart.
Not useless, but not really essential
No because artists make barely any money off of music video views on youtube. Music videos were designed to get you to buy the album back in the day. Now thats no longer the case they arent as important.
This one artist I like Santigold has some interesting videos. She's been around awhile, but compared to most stuff I listen to, she's a newer artist.
The 'laptop iphone crowd' doesn't embrace music videos as meaningful or relative. In the 20s what's left of 'the music business' will not financially support a traditionally known music video as being a resource of promotion for album/record/CD/streaming sales. It's all-about touring and live-performance now to remain 'present' and relevant in the still lucrative market of seeing your favourite band in-concert. I'm thinking more along the lines of major bands and artists positioning a music video as a preview prior to a major motion picture release in theatres.
Videos were good also to see cuties like Susanna Hoffs and Jane Weidlin. Two of my favorites.
I don't care for videos any more. Even from new albums i'm gonna buy. If i stumble upon them on youtube and they look cool i will watch them. Maybe a few times.
So for me no.
I can remember the 80's with event videos like the Michael Jackson ones. And in the 90's was a big fan of Headbangers Ball, 120 minutes, Alternative Nation and just regular MTV pop videos.
In the rock world, my answer would be NO; lyric videos though, that's a different story, that's pretty cool imho 🍺🤘
They aren’t essential now. First where do people find out about new music from established or new bands, well, twiiter, you tube shows , maybe magazines. Second where do they go to check out this new music, for some possibly you tube but for most I’d guess streaming services.A video might be nice if checking on you tube but not essential, for those checking on Spotify or apple, not needed at all I ‘d say.
MTV has a UA-cam channel. Guess who won the war?
Grant and Peter both said on previous videos they don't listen to modern music from newer artists...so why does their opinion matter?
Does Peter just do ANYTHING on this channel even if not qualified? Part of the charm used to be a revolving roster...
No..
It's interesting that all of those current bands with big numbers don't offer a lot musically for me, the Pilots, Hu, Maneskin, Blink. The masses...