ODEON: Fanatical About Film Ident (1997)

After almost 3 years of searching, I have finally unearthed a copy of this stunning ident, possibly one of the greatest cinema identities ever created alongside the Carlton star. When the lights dimmed and the deep blasts of bass thumped through your body and the fully utilised surround sound sent your spine tingling, you knew you were in for a treat. This is back in the days when ODEON really made your cinema trip an experience, and no cinema has ever quite captured that since.
Directed by the super-talented Nick Livesey and produced through the legendary RSA Films, this short film premiered in 1997 alongside ODEON cinema’s explosive Wolff Olins rebrand, and was played before every film shown for at least five years, though for much longer in some cinemas.
For those that remember this one, relive it. For those who don’t, this is what cinema used to mean.
-- THIS IS THE FIRST TIME THIS HAS BEEN FEATURED ON UA-cam! --
This footage has been uploaded by an enthusiast sharing his passion with the world, and is copyright of its respective owner. Please do not re-upload without permission.
"ODEON", "Fanatical About Film" and the ODEON logo are trademarks of ODEON Cinemas Holdings Limited.
Original video was (finally) found here: www.rsafilms.com/company/rsa-u...
Find out more about the Wolff Olins rebrand of Odeon: www.wolffolins.com/search?q=odeon
Original format was letterboxed 640x480. It was restored as best as possible to 1080p HD with the original aspect ratio using MPEGStreamClip & Final Cut Pro X. Audio was also enhanced (watch with headphones!). Obviously, if anyone has the original film reel the quality would be a million times better - if you have, PLEASE get in touch!
(PS - If you look carefully, you can see that ODEON’s following two idents used footage originally featured in this one!)

[@leeward1827]

This through Odeon's JBL cinema 3000 series speakers was earth shaking.

[@RediffusionMusic]

Fun fact - both the "yellow sparkle" and "blue circles" later idents are all taken from elements of this. :)

[@ktdudeGaming]

I saw this intro when I used to go to my ODEON Cinema when I was much younger at the time. I haven't been to a ODEON Cinema in almost 10 Years and its time, I went back.

[@chrisswindells9460]

I need to buy you a beer.
Regards,
An ex Odeon Projectionist..

[@VirtuaMe]

Chris Swindells my fave cinema ident of all time

[@davisneil]

Ohhhh yes. 8 screens. 4 boxes. 4 levels. 7 days a week. 11 hours a day. 60 minutes an hour. 60 seconds a minute. 24 frames per second. And this whirly thing to try and focus on 100 times daily.

[@talithat423]

Wow this takes me back!

[@petercdowney]

Odeon Epsom was where I saw Piglet's Big Movie, which was the first film I ever saw in a cinema.

[@Vanadeo]

I would have been 9 years old by this time.. I went to the Odeon in Sheffield with my sister to watch Speed 2 .. Can't quite remember this although the spinny green thing sorta rings a bell.

[@turbotrek9556]

they need to bring this back at some point

[@BaronVonRedbackOfficial]

This logo is beautifully made.the lighting,music fitts with this logo.Wish that it was on for longer.

[@northernplacecorporation]

*fits

[@NWOConspiracyGroup]

Great upload! Hadn't seen that one for a while.

[@daylegillespie9288]

Terrified me when I was younger

[@BracewellMedia]

I've only ever seen this before films like Toy Story 2 and Stuart Little. Shame you came too late.

[@dreamermedia3115]

24 frames per second.

[@sarahworthington4103]

Oh dear I am not please with a logo when they first launched.

[@mp3dtoo521]

I thought this was made by lambie nern

[@northernplacecorporation]

"Since 1930..."
"...52 weeks per year..."
"...7 days per week..."
"...24 hours per day..."
"...60 minutes per hour..."
"...60 seconds per minute..."
"...24 frames per second."
"Odeon Cinemas. Fanatical about film."