Set Your Photography Business Up for Success
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- Опубліковано 2 сер 2024
- The book from this video is "What They Didn't Teach You in Photo School": geni.us/pLBEPB
Recommendations on lighting like the one I use in this video check out our FREE mini course, to help you Pick Your Perfect Light at thebiteshot.com/pick-your-per...
Download the Worksheet: thebiteshot.com/wp-content/up...
TED Talk about WHY from Simon Sinek: www.ted.com/talks/simon_sinek...
0:00 Introduction
1:23 who is your target audience?
3:34 why should clients choose you?
4:19 how do you differ from competitors in the same genre?
5:19 what exactly is your business?
6:24 why are you in business?
7:38 what extra can you offer clients?
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As a Yelp Elite member for years, I'm finding that it helps me get new clients as well. I am pushing professional client photos ahead of all the bad photos that customers are shooting.
Love your channel, I’m glad you’re talking about the business side more! Very helpful.
I'm just starting so this month is really good for me, especially about targeting clients
Yes yes !!! you are on it!! ☺ I am graduating on may 14th 2019 I really needed this video thanks again I really love your channel keep up the hard work
Hi Joanie ! Thank you for this new vidéo ! One more time you rock !!! I like your journey in food photography and the way toi stars it with generosity and passion ! Regarding the lighting I prefere the previous one, it was warmer and created a welcoming athmothphere that suited you best ! Might be because I am used to it ? All the best !
I always loved your video:)! You are always so positive and smiling. Great attitude!
The lights look AMAZING! And the CC on point with your style. 🤩
I Love your previous lighting setup btw :D But Always big fans of your video xo
Simon is incredibly persuasive and clear..I'm in a business class and they played part of his Ted talk and dang its borderline cultish lol but I love his message..better than church 😆 thank you for this video..
I like the previous lighting setups more honestly, this is kind of flat .. great content as usual 💕👌🏼
I see most people like previous lighting but to me seems more clear and lighter the image with this set up. Right side is not at the shade anymore. Thank you for your videos.
Very helpful and straight forward. Loved it
Nice new setup and another great video! It all depends on what feeling you want for your videos. This one is very clean, you could introduce more contrast for a less "studio/white backgrop" look (if that makes sense) But I like it! Thanks, Joanie! :)
Anxious for next week :D Thank you!!
colors and lighting are better in old videos, this is personal, but that can't be the reason to stop watching your videos, thank you
Dario Venturini ah! Good to know 🤗
thankyou joannie!!!!!!! much needed video for newbie like meee!
I think the new lighting has more coverage and balanced, but I loved the previous lighting myself
As usual, great content! These are all important things to think about. I’m looking forward to the next one about how to make your business profitable. I do have a quick question, what software do you use as a library for your clients to gain access to their photos?
Another awesome video Joanie :) I believe that photographers can stand out by their personality and client experience. I spent a lot of time developing that aspect, and like you, I like to jump on a call with my clients :)
Such a value add 🤗📸
Yesss it’s look georgous your new light ! 😍 love it !
This was very helpful Joanie Thak you very much, I think there is not enough information on a business aspect of photography, because even though we do this because we are in love with the world of photography, we also must make it sustainable so that we can continue doing it!
Thank you so much for this beautiful video💗💗
Thanks for another great video. Looking forward to next week. I prefer the older lighting much better. Didn't miss the candle either... Love your end-grain cutting block...
Jonnie, if you like the bright & airy look, like what PBS produces, or the cleanliness of a hospital, then this is the light 💡 set up for you... if you Like homey comfortable settings, then the other setup is for you. Both work well with this channel, this look is definitely more corporate looking though, & that’s not necessarily a bad thing. I personally would like to see your face half covered in shadow, with the saturation really low, edging on B&W.... I love moody things, love your channel, hope this was useful in some way. Thanks for all you do!
Love this
Seconds in and I love the new lighting, just better balanced overall. Could use a little tweaking, drop the RHS a stop, and it would be perfect.
Loveeee it!
It look great! Bright and airy.
Clean and crisp.. nice
I like the new lighting.
Excellent video.
Loved the previous lighting
Thanks a lot
I like this new lighting set up but with a little less fill? Enjoying your business videos!
thank you for sharing. your videos are super helpful!!! It'd be great if you could share some experiences about how much we should charge to a client. I understand this would vary depending on the level of the photographer and the specific requirements from client. But it would be already helpful if we can know a "checklist" and a rough number. Thanks again!!
Photographers I think we are more than that, we are content creators and service providers.
One technique not often mentioned is good old fashioned door to door, I got low on money and had no gigs lined up once so I packed up my gear and laptop and headed to one of the down town business districts, I know those small shops have no budgets and use cell phones for their photos But we can do better, I charge a low price for one or two photos which they can use on social media, for website content that I do a contract for and we go from there. One small shop is not going to make you a living but do several shops on one day I bring my laptop and process the photos right there in the shop.
As a freelancer I got more than one income stream you have to now days, I even work part time and temp work once in awhile.
On an unrelated note I just wanted to say I realized is I been watching-following your channel since I was checking out one of your gear videos and that got me hooked on food photography, I don't plan to do food photography myself but I do enjoy the process and I admit the food looks very good. I also realized I do have a strong interest in subject of food itself., I went to bartender school many years ago, I can still do it after a little practice, smart phones help with that being able to pull the recipes in a second or two (I think I still have my recipe cards somewhere) and I have food handlers permits for the four counties around me as well, I do prep work too.
So it's interesting to see how you work while also knowing what goes on from the kitchen prep side as well. I have done the Server-Waiter thing not something I enjoyed LOL
Lastly you kind of covered it but people skills and business skills are big part if not a bigger part of your business.
Sorry to go long, I'm a writer at heart.
Really helpful! Do you have a video on how you longterm archive photos for clients? If not, please do tell. x
These were great points to consider; loving this series! 👌Joanie, do you proactively have to turn away big brands or does your own brand make it clear who you prefer to work with?
Though I liked the previous lighting better, camera right needed a smidge more fill on your face, which the new lighting addresses. I miss the depth the previous lighting offered and the tighter crop avoided the modifier's reflection on the oven. I'd love to see your lighting setup! 🙏
Omg I can't wait for the finance part. 💰 who is the one person that thumb this down 😠 lol no but for real
Omg why do I Love this channel so much ??anyone the same ❤
Previous lighting is much better, but please do make a video about your new light :D
You have been a guiding light for aspiring food photographers....😊😊...love from India
Prefer the previous lighting set up because it seemed more warm and homey! This one s light and bright kind stark, not bad but just different. I’ll love to see a video of the your previous lighting set up the one where you have the candle flickering (was a nice touch) in the background I really did appreciate that ambiance and feel more that this one. Also liked the point of view of the previous set up more seems less distracting this one everything and you seems in the same plane but in the other videos there seems to be a more focus on u as the subject subject and less on the background, I don’t believe I ever noticed the oven and now I am. I think it’s taking away from my focus on you and adding more of the entire scene in your capture. So different not bad but just different
Hello Joanie is there a digital version of the book I can get online?
Hey I'm food blogger from india. Your videos are very helpful. Thank you so much :)
P.S. I loooooove that talk by Simon
I love the video what that book name and where i could buy dat?
Hi joanie! Loved the video! I have a question, how do you recommend to send the images to the clinent. Email, usb, drive.... since its such heavy content ive been having issues
Hello Isabella Escobar, do you have a nas? If not think about getting one, not only are they great for storing and backing up your images, they can be soooo much more! I have a nas from synology, and it includes software with remote client access capabilities. You can create a folder of just the work you want them to see, send them a link, & they can access those files from anywhere in the world 🌍. They are sooo cool, and there’s so much more you can do with them, check it out, I think that would solve a lot of your problems! Good luck!🍀
Lightning: the background looks so much more uniform. You are a bit darker, less instagram blown-out style, but i think its good! Your skin looks amazing, lol. I also enjoy that white balance on the mug. True white.
Also, i just realized how grey your backgound is.
I like the previous lighting
I'm struggling so much. I live in Italy and brands expect cheaper prices.
5 jobs from January 1 until now, and just one was from an Italian client 🤦🏻♀️ but I'm having difficulties also with international clients because I live far from them. It's a vicious cycle
👏🏼👏🏻
Is that book in spanish, a Translate versión? It would be easier for me to reed it.
I like the set up but the black oven on the side is too contrasting
What is the name of the book she's holding?
How long time did it take you to decide what photography field you will be doing? I have to take anything now to be able to make an income.
nice, but it seems to be too much contrast, bright though!
I don't see much difference in lighting, both look good to me, although I'd like it to be just a bit warmer, a bit less pale :)
I've never been this early!!!!!
Welcome to the party!!!
to be frank prevs lightng st up bettr than this
Don't love the new lighting set up, it seems a bit bland. But then again, I tend to like contrast and thought the other lighting was just more interesting. Also, field of view seems wider and we are seeing more of the oven which is a little distracting and reflects your light. I kinda liked the tighter crop myself. Just my two cents. I love the lighting and crop from here: ua-cam.com/video/9zVGG9qHBDA/v-deo.html But, good video otherwise with some good knowledge and good questions to ask yourself. Thanks Joanie!
You're awesome! Thanks for the input and definitely will think about the tighter crop. Probably feels a bit more personal, too? Thanks for being here and cheers!!
@@TheBiteShot Yeah, I think the tighter crop does feel more personal. That's a great point. The wider crop might be better for some applications though.
Does a food photographer need to actually can cook?
Third
I think you look lovely ; ) please dont worry
Not keen on the new lighting. Doesn't look natural. Too much contrast maybe . Highlights and shadows seem a bit OTT
Relax bro you’re too picky
The lighting looks natural... I think other videos, though it looks natural, highlights are stronger.
Aww... I don't wanna wait a week.
And the lighting seems too bright. When I think bright white lighting, I think hospitals. Doesn't feel as homey.
To be frank, your lighting looks practically the same. The change is with your background. Could you please try out other lighting techniques that will make the light not exactly dramatic but directional?
I think the lighting looks a bit TOO professional. I think most of your fan base would agree your personality is what’s developing this huge fan base, not quality. Casey Niestat has good production quality but it never looks like he shoots in a professional studio and is able to keep it personal with his followers.
To much white light which along with the cabinets behind you make you look white washed. I don't think that's what you are going for is it?
In the very last segment you spoke about what extra you could do for your client. Extra is good but you charge for "extra" don't you? You don't provide these "extra" services for free do you?
I don't like it. :/ it doesn't look professional enough.