7th Sense EP3: Strategies & Best Practices for B2B Product Development with Chris Long

In this episode, Chris Long, VP of Product at Axonify joins Odun Odubanjo, CEO at Insight7 to discuss strategies for building successful B2B products.
Highlights
- Building B2B products involves addressing the needs of multiple users, from the executive buyer to the end user.
- B2B products must meet the expectation of consumer-grade user experience.
- Customer discovery in the B2B space can be challenging, but setting up regular conversations and using a jobs-to-be-done framework can help.
- Balancing innovation and customer feedback is crucial. Job-to-be-done and other frameworks can help prioritize customer needs.
- Alignment with internal stakeholders is essential for understanding customer needs and delivering value to them.
- Product-led growth concepts can be applied to drive user adoption and growth in B2B products.
- Artificial intelligence can be leveraged to improve product performance and deliver faster and more accurate outcomes.
- Consolidation, ecosystem integrations, and higher tech awareness are emerging trends in the B2B software landscape.