The Logo Design Revolution
Вставка
- Опубліковано 26 сер 2024
- Before Ivan Chermayeff and Tom Geismar, logos were often literal representations of products. Read more: www.theatlanti...
"60 Years of Logos" was created by Dress Code NYC (dresscodeny.com/). It is part of The Atlantic Selects, an online showcase of short documentaries from independent creators, curated by The Atlantic.
Subscribe to The Atlantic on UA-cam: bit.ly/subAtlan...
This seems like a trailer to larger documentary.
yes, please!
Right? What is this video actually saying?
« 99% invisible » (a great audio podcast) made an episode with one of them. search for 99% invisible logos, you should find it right here on UA-cam
I am a graphic designer so this was so heartwarming. Being creative, making people happy, while influencing the world with something so small, is a happy marriage.
i have a question. how do you know if your design is already taken or not without giving away your idea. let's say i have a coffee shop and i have a mug i designed. how do i know someone else out there doesnt already a mug in the same exact format, style, etc.
@@LinkTGF thanks!!!
Could u give me ur name
@@JenJHayden I'm a little late, but you could upload your image through Google images, that'll search for logos similar to yours.
I would really enjoy another few hours of this. More details, examples, ideas, opinions, guiding thoughts, established principles, etc, etc, etc.
Netflix has a good documentary on design called "abstract" that you might like.
........actually, I still need to finish watching it myself
Thank you for the suggestion, @@LookzA. It's greatly appreciated.
same !
This video was pretty lacking. I expected them to comment more on the history of design trends and to talk in more technical detail about how the nature of the logo design industry has changed over time; they do have 85 years of perspective to go on after all. Unfortunately, the content of this video is muddled in some extraneous details and kinda falls flat (I feel sorry about that BJ character because, according to this video, the only two things worth knowing about him are 1) that he's a heroin addict and 2) that he lives in England). The video essentially boils down to them just saying "we love our job and will continue to do it" which isn't exactly a novel revelation; it seems like their perspective has so much more to offer even in this short of a format. Perhaps this video could have benefitted from a longer run time, not to mention the fact that their voices were particularly hard to understand at times and could've used some attentive subtitling. Aside from that, I will admit that I feel like the filming had a really pleasant and artful style.
I rate this review 5/5
Baobab Koodaa I rate this reply 5/5
It's a three minute video.
This video illustrated the article. You need to read that as well.
Where is the full video?
What was the "revolution" exactly? I thought there would be more analysis of logos and how they have changed, instead of just these two guys talking about how much they love their job.
Samo Kr.stallo Yes but do you think this video did a good job of communicating that? It was very indulgent and disjointed. Many non-sequitors like “Bj was a heroine addict... so he moved to England.” Just editorially the title is misleading, and the content is a jumble. That’s what I was trying to get across in my comment. I expect better from the Atlantic.
Well, to be fair, the natural inclination of a heroin addict is to move to England...I guess...
You need to read the article. This merely supports the article and not really meant to stand on its own.
It's always inspiring to see the lives of designers and how they live everyone else, but still create something so meaningful and identifiable.
2:48 that smile proves he fullfilled his life
I watched half of this video before being compelled to share it. After sharing it I finished it, then immediately shared it two more times & then watched it all the way through again. Delightful! I loved the insight about needing to observe clients to see who they really are, rather than who they say they are. Inspiring to see these two still at it after so long. Thanks for this!
15 seconds in, they're telling me about a heroin addict who moved to England. Whaaa?
The red 9 is located at 9 West 57th Street in midtown Manhattan. This famous sculpture was designed by Ivan Chermayeff. It sits on the sidewalk on city property and marks the building's main entrance. The sculpture is fabricated out of half-inch steel plate weighing three tons. (2:52)
1:14 > " Symbols don't make it clear what you do, it just makes it clear who they are. The less they say - the better."
Being able to work with passion until old age is priceless!
i could watch an hour of this and still want more!
These guys are my fav logo designers.
Legends... Admire... Respect...
2:13 must be some logo prototypes from 1984
A great teaser introduction to all that matters in logo design.
So Inspired!💐
these guys are the pioneer, godfather, the prophets of logo design.
just want to enjoy the few more hours of that these two old-timers talking about more detail of the evolution of logo design and its industry, today design trend. more importantly, guiding thoughts and advice for the younger generation in design.
Awesome video!
Just plain excellent.
Feature length documentary on these two please
Probably the best most influential design company: Chermayeff & Geismar & Haviv. They designed the logos for: NBC, Enron, Mobil, National Geographic, Xerox, Harvard University Press, Viacom...
1:28 now that's a large pot of coffee
Its really amazing how the simplest logos are the biggest.
I need more of this video. I’ve always loved logos.
These guys are very bright and interesting. Would love to see this story in greater depth.
Love these videos, so clean, honest, and refreshing in the age of clickbait. Keep it up
A small window into a world that I know little about. Many thanks for all of the hard work that you put into producing this meaningful piece.
I enjoyed the perspectives of these guys. As a graphic design student, I want to learn from their work and develop my own style along with it.
Ivan Chermayeff and Tom Geismar, the GoodFellas of Graphic design!
Logos were big. New York University, Univision, Chase, and Knapp Shoes.
ok now do a full movie
I love these, I wish they were longer too
Damn here i am trying to be a lawyer lol 2:47
You will get paid much more than us designers though.
Fantastic!
"BJ was a heroin addict, which was not a good thing to be, so he moved to England." um, ok?
Thanks, I learned nothing.
Edit: Wait no I take it back I did learn one thing, being addicted to heroin is like bad but if I ever become an addict I should move to England for some reason.
A truly great video. More like this pretty please
Legends in the game! Glad to see them honored but agree this should be a much longer and more in depth piece...
Give us an inside look at one project! From start to finish.
I liked this video, then I read the legitimate comments that it lacked substance. However, I realized that teaching art is not often done with substance. Like walking through a museum without a tour guide... I think it was important for this video to present a consistent vision of this art form. It is not a documentary, imparting purely technical details about their life and business. The video challenges you to consider the value of good design and the mindset required to create it.
But on the other hand, it feels a little bit like a collage of short pieces of disjointed information that doesn't actually explain any one thing or give any info.
I feel like the main purpose of this video is just to give people the slightest taste of the story of these gentlemen so that they're compelled out actually go out and dig deeper themselves. It almost feels like the first 3 minutes to a full-length documentary.
Loved that and both of them
I hoped for more content. But what's there is great.
More please
When is the full documentary available? thanks!
Well I quite liked the editing actually ! (pictures showing for maybe not as much time as I'd wish) But there have been a lot of work here and I respect that ! (plus... Isn't it not that bad honestly ?)
Inspiring. Wonderful.
Rest In Piece Ivan.
I agree that this video felt like it was a teaser for a larger video or documentary. In looking up the company information, I noted that Mr. Chermayeff died in late 2017: did his decline cut this production short? 😞 Such a pity - I'd have loved to see more of this story through the lens of their friendship.
wholesome
I am curious as to who this BJ person is who left for England and was a heroin addict? what happened of him?
What in your opinion is the greatest logo ever? It could be anything, banks, fast food franchises, football teams, pharmacies - ANYTHING!
0:28 Whoah, didn’t see that coming. This video was way too short. What’s their story? Who was BJ? What happened to him? This video is a teaser!
The pacing of this video gave me anxiety.
here's about 7 decent comments in the comments section. To the logo makers - there's enough logos. Please conceptualise a comments system that is a meritocracy for the effort placed by the user prior to posting (meritorious within reason).
Take home message for me: 'The less they say the better' (1:19)
Poor new guy. Works 23/7 in the basement but gets only one shot.
man, this is sooooo good - thanks for making and uploading this ...
I fuck wit the Enron logo heavy af tho
so where do you find these graphic design art books?
Did the editor for this video have a bet with someone about how many cuts you can put into a 3-minute piece? Every two seconds...
Bad editing. Period.
Damn I wanna meet these fellas
I don't think it has anything to do with the scandal why people barely remember the logo of Enron; it's not that interesting or inventive of a design. But if you look at logos like Amazon's it seems simple but has a clever nature to it with the 'smile' actually being an A to Z directional shift signifying they carry just about everything.
Ashtarte thing is, that it’s the last creation of the greatest logo designer ever.
That’s a big deal, whether you like the logo or not.
designobserver.com/feature/the-smartest-logo-in-the-room/6237
1:13 Univision
Why are they so cute.
This video was just a lot of fluff. I expected a little more from The Atlantic.
Please take this as positive criticism but this video was 3 minutes of my life wasted, what's the story? what's the point you are trying to make? A bunch of old men like their jobs then... Please put more effort into this, unsubscribed for the time being
Boo Hoo
This was interesting but guess I was expecting a video about logo design principles. A more appropriate title would've been "the visionaries of the logo design revolution" maybe
Neat. Thanks for sharing.
Although beautifully done, it felt like the video lacked substance.
Nice personal biopics. Still a bad, poorly conceived video.
Connor Amlee just absolute garbage to be honest. i can’t understand how anyone could call this ‘filmmaking’
It's about logos... What did you expect, exactly?
I don't think it was terrible, but I would have liked to see a bit of the insight that went into their work. With Chase, they touch upon it but then move on before they explain how they got to the end result.
Where have I seen this video before? Is this a reupload of some sort?
This video provided little history and did little to talk about the revolution. Dissapointing
Their "much younger" employee isn't that young either - look at all the grey hair!
Oh my god. I really hope I die before I get to that stage of my life.
RIP :( Ivan
Unfortunately, Ivan Chermayeff died December 2017.
anyone know what the name of the piece of art at 2:09 is?
Ham Hields yeah it’s really weird
And I like it!
Title somewhat misleading. This is more like a promotion/advertisement. It did work though.
Make the video longer.
Is this a trailer? Or _THE_ documentary?
Based on the comments before me, none looked into this video's description to discover that this is a trailer/documentary for "60 Years of Logos." Their thoughts on this video are rightly critical and dismissive. But even for viewers like me who found the links, we're led to dead ends. The one to The Atlantic page has the same video and slightly more info, but no further details about the documentary-if there is one. It's barely treated with italics in the third paragraph. The other link to Dress Code NYC leaves the visitor at the top of the site hierarchy, leaving one to wade and wander until they find ... the same three-minute video.
I watched a trailer. Where's the documentary? And if this is the documentary, when will you release all the footage you cut? These three minutes do not qualify a documentary.
Lawyer(s)!?
I love being a creative. One day, I hope I can make half the impact that these gentlemen made in design..
Ryan Coughlin Stop using “creative” as noun to refer to a person. That’s just douchey. Either be an artist or a craftsman. Don’t take on the mantle of an adjective to boost your ego and justify your career choices.
What a hypocrite. What's egotistical is scrolling through youtube comments hating on other people's passions my dude. I'm sorry for all your life decisions that led you to this point in your life. RIP Mr. W
Sorry Ryan, but Mr. W is spot on. Just keep on doing your job, stop flaring your egoistic delusion.
Ryan Coughlin I do apologize for being so rude. Not to excuse it, but it’s one of those linguistic pet peeves of mine, which ultimately is a personal choice and perhaps a bit neophobic on my part. But I was never dismissing your dreams or work, just the label. I hate the word “creatives” like I hate the word “brights” as a label for naturalists and skeptics. It’s a term with its head up its arse. That doesn’t mean I’m going to dismiss the work of a scientist just because he describes himself as a “bright”. Ultimately, you could describe yourself as the final incarnation of Jesus and Abe Lincoln and still be doing good work.
Who are the cretins that clicked the thumbs down on this video?
KFC does not need a new logo.
Logo Design is interesting. But the title implies there is a "revolution" of some kind, and the video simply does not show any major changes in the industry or in the company.
So, they never bothered to buy out or whatever , the partner that was on drugs and moved to England. I wonder if they kept him on the books?
What happened with this vid? Shotty editing, sloppy execution, no real point ever made. You guys are better than this
wait i thought i was supposed to learn something but all i saw were awesome logo designs but not how they got there
Why is everyone getting so defensive about the heroin sentence. Lmao
0:17 What the fuck did he just say?
Lads
Am I the only one that feel like clients love to make their own lives difficult.
I have to disagree with the first statement. I think Apple and Google and Microsoft have good logos, but I despise the companies.
Apple does. Google and Microsoft suck balls as logos.
That may be the case, but you don’t put them in the same category as Enron which was so evil history erased it.
just kiss already
Far to much is going on in this video. I feel I get epilepsy just looking at this.