You did it again! Thank you for your help in my college assignments! Always clear and easy to understand. Simple visual help and great communication skills.
This guy knows what he is doing. Even Google Support documentation didn't make it clear what is the default attribution model in GA reports. But after watching this video, I know it is Last Non-Direct Click.
Thank you! Super helpful video. Crystal clear. I'm wondering about AdWords attribution vs. Google Analytics attribution. If you create a goal in GA (form completion page) and import that goal into AdWords, and then change the attribution model in Adwords to Position-based, does this override the default GA Last Click attribution setting? Thanks in advance for any reply.
If I use GA360, my DCM and DBM report is using DCM model(aka CM model), does that means it attributes to the last DC/DCM or it attributes to DC/DCM at anytime during the lookback window?
Thanks for sharing this video with us! So basically, would it be correct to assume that regardless of the attribution model, and if for example if someone makes a purchase on my site is considered a conversion, then the revenue that is being reported in analytics and let's say a third party tracking platform should actually be matching?
Mmm... It depends. Assuming you're looking at the ecommerce reports, which use the 'Last Non-Direct Click' attribution model, then you would typically expect this to be closely aligned to your other platforms. The general guide is +/- 10%, however this could be different if you're comparing two sets of data that use different attribution models.
Thanks a lot for your answer. That is indeed the case, because I see a discrepancy of even around 30 - 50%. Analytics uses Last Click, the third party a 60 - 10 - 30 model. I can live with a 10% discrepancy but 30-50 seems a bit much to me. Basically, would you agree if i'd say that the "revenues" data provided by the third party aren't actually revenues, but rather "conversion value"?
Thank you, wonderful video. I just can´t really grip why attribution models are useful in real life. Is it just a buzzword? My reasoning: The buyer makes a journey, it´s a chain of events. Which link in the chain is more valuable?? They are all dependent of each other of course. By making an attribution model I´m just making up values myself.
You said sth wrong if you expect a longer lead time, fist attribution model definitely worth considering because it shows how to value the first click.
I am sure it makes sense to him and other but it this akes no sense to me LOL I am having to rewtch it severla times. If there another video that anyone knows that is less comp,licated and easier terms ?
i talked to google support about this, your video is incorrect. You can only use ONE attribution to see your revenues in Google Analytics. The attribution model tool where you can change to other attribution models only shows you data based on conversins. But conversions don't show you the correct revenue amounts because instead, the analytics code snippet on your website has a value set for what a conversion is worth. So if you are an ecommerce, you could have the same conversion value for the sale of a pencil as the sale of a TV. So when you use the other attribution models, you won't really see how much your sales were attributed to different channels.
Hmm... I'm not sure who you talked to at Google, but you can absolutely use ecommerce revenue with the Model Comparision Tool and the Multi-Channel Funnels reports in Google Analytics. For example, navigate to 'Conversions', then 'Model Comparision Tool', select 'All' at the top of the report (under 'Conversion') and then select 'Transaction'. Done.
Hey. Thanks for the reply. I was talking to their support, who checked with their tech guys. They said that the Model Comparison only shows conversion values, not revenues. Revenues is based on the prices of your goods whereas conversion value is based on what value you have assigned a conversion in the code snippets. The reason I felt that their explanation was correct is that the Model Comparison Tool, when set to Last Click-attribution, does not show similar numbers as the Acquisition reports (that uses Last Click-attribution by default). There were big big differences for all my different sources and so I felt that if Model Comparison Tool is correct, it should show roughly the same numbers for revenues/conversion values - right? @@LovesData
After selecting 'Transactions' and then 'Last Non-Direct Click' for the attribution model, my ecommerce revenue figures are 100% accurate in the Model Comparision Tool (when looking at the 'Conversion Value' metric).
interesting! Might i ask you how many goods you sell? My company seels about 16 000 different goods so I'm guessing that different conversion values have been set for a bunch of the product pages' code snippets, but not all of them - hence why my numbers differ a lot. @@LovesData
You did it again! Thank you for your help in my college assignments! Always clear and easy to understand. Simple visual help and great communication skills.
This guy knows what he is doing. Even Google Support documentation didn't make it clear what is the default attribution model in GA reports. But after watching this video, I know it is Last Non-Direct Click.
It's beyond me how this channel doesn't have more views. Probably the best GA channel on UA-cam so far. Thanks Benj
Thank you Kostadin, that’s great to hear.
Recently discovered your channel and subscribed right away. A video is not only a well-made video, it's a resource!
That's great to hear Fabrizio! Thanks for subscribing!
The best attribution modelling video I have ever seen
Thank you for being very simple,and clear even my English is not good enough to understand due is not being my first language. :)
Very helpful and easy explanation. Do you have any updated video for annotations in GA4?
@Loves Data You really made it so easy to understand standard attribution models thank you 🥳
Thank you so much Harshad! That's really great to hear!
Nice. Is there a tool to upload annotations from Universal to GA4?
This is really helpful content!
Helpful tutorial. How can i upload my old annotations from uniersal to GA4?
thank you very much. learn alot from your video!
Great explanation team. Are you into GA4? can you suggest top solution to migrate old annotation from UA to Google Analytics 4?
So informative👌 How can I add annotations in GA4?
Thank you! Super helpful video. Crystal clear. I'm wondering about AdWords attribution vs. Google Analytics attribution. If you create a goal in GA (form completion page) and import that goal into AdWords, and then change the attribution model in Adwords to Position-based, does this override the default GA Last Click attribution setting? Thanks in advance for any reply.
Hi Eric, did you ever get an answer to this question?
Thanks for explaining the 7 models. The video is truly high quality, what are the tools used in this production?
My pleasure! I'm so glad you liked the video! We record on a little Sony RX100, a Rode lapel and I use ScreenFlow for editing.
If I use GA360, my DCM and DBM report is using DCM model(aka CM model), does that means it attributes to the last DC/DCM or it attributes to DC/DCM at anytime during the lookback window?
That was great! Do you have Any more Expanding on comparing the varied models?
I love it. Very clear.
Thanks so much Mariana!
Thanks for sharing this video with us! So basically, would it be correct to assume that regardless of the attribution model, and if for example if someone makes a purchase on my site is considered a conversion, then the revenue that is being reported in analytics and let's say a third party tracking platform should actually be matching?
Mmm... It depends. Assuming you're looking at the ecommerce reports, which use the 'Last Non-Direct Click' attribution model, then you would typically expect this to be closely aligned to your other platforms. The general guide is +/- 10%, however this could be different if you're comparing two sets of data that use different attribution models.
Thanks a lot for your answer. That is indeed the case, because I see a discrepancy of even around 30 - 50%. Analytics uses Last Click, the third party a 60 - 10 - 30 model. I can live with a 10% discrepancy but 30-50 seems a bit much to me. Basically, would you agree if i'd say that the "revenues" data provided by the third party aren't actually revenues, but rather "conversion value"?
Pretty amazing.
Thank you, wonderful video.
I just can´t really grip why attribution models are useful in real life. Is it just a buzzword?
My reasoning: The buyer makes a journey, it´s a chain of events. Which link in the chain is more valuable?? They are all dependent of each other of course.
By making an attribution model I´m just making up values myself.
You said sth wrong if you expect a longer lead time, fist attribution model definitely worth considering because it shows how to value the first click.
The author said the first attribution model will use 30 days of historical data, can you explain what does it mean? Is it still valid? thanks!
thank yuo
I am sure it makes sense to him and other but it this akes no sense to me LOL I am having to rewtch it severla times. If there another video that anyone knows that is less comp,licated and easier terms ?
i talked to google support about this, your video is incorrect. You can only use ONE attribution to see your revenues in Google Analytics. The attribution model tool where you can change to other attribution models only shows you data based on conversins. But conversions don't show you the correct revenue amounts because instead, the analytics code snippet on your website has a value set for what a conversion is worth. So if you are an ecommerce, you could have the same conversion value for the sale of a pencil as the sale of a TV.
So when you use the other attribution models, you won't really see how much your sales were attributed to different channels.
Hmm... I'm not sure who you talked to at Google, but you can absolutely use ecommerce revenue with the Model Comparision Tool and the Multi-Channel Funnels reports in Google Analytics. For example, navigate to 'Conversions', then 'Model Comparision Tool', select 'All' at the top of the report (under 'Conversion') and then select 'Transaction'. Done.
Hey. Thanks for the reply.
I was talking to their support, who checked with their tech guys. They said that the Model Comparison only shows conversion values, not revenues. Revenues is based on the prices of your goods whereas conversion value is based on what value you have assigned a conversion in the code snippets.
The reason I felt that their explanation was correct is that the Model Comparison Tool, when set to Last Click-attribution, does not show similar numbers as the Acquisition reports (that uses Last Click-attribution by default). There were big big differences for all my different sources and so I felt that if Model Comparison Tool is correct, it should show roughly the same numbers for revenues/conversion values - right?
@@LovesData
After selecting 'Transactions' and then 'Last Non-Direct Click' for the attribution model, my ecommerce revenue figures are 100% accurate in the Model Comparision Tool (when looking at the 'Conversion Value' metric).
interesting! Might i ask you how many goods you sell? My company seels about 16 000 different goods so I'm guessing that different conversion values have been set for a bunch of the product pages' code snippets, but not all of them - hence why my numbers differ a lot. @@LovesData
agree with @cindyliu light bulb moment might have saved my career!!!