Google Analytics Attribution Model explained

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  • Опубліковано 22 гру 2024

КОМЕНТАРІ • 20

  • @MeasureSchool
    @MeasureSchool  3 роки тому +5

    Which attribution model did you pick for your website?

    • @SG-el8nl
      @SG-el8nl 3 роки тому

      Last interaction for attributing the cpl
      Liner and time decay for looking at assisted and customer considerations

    • @Brainbuster
      @Brainbuster 2 роки тому

      The *First Interaction* because all my clients fill out a contact form which then redirects them to the thank you page. So if I use Last Interaction, GA thinks ALL my conversions came from "CRM contact form."

  • @thijmencla
    @thijmencla 3 роки тому +2

    One of the best attribution videos! There are plenty of vids about the difference between them but very few about how to pick the right one for your business. I’m impressed, thanks for sharing

  • @LenskaiaLena
    @LenskaiaLena 2 роки тому

    thank you for simplicity of the content and business perspective

  • @tanipartner1319
    @tanipartner1319 2 роки тому +1

    nice explanation. will it be possible to show with an example by marking the campaign used for the acquisition vs end of the conversion? and then how not to use the first click and last click attribution and draw the outcome

  • @srijithview
    @srijithview Рік тому +1

    Also its important to adjust the lookback window from default 30days to the ones which suits your business

  • @euanadam2825
    @euanadam2825 2 роки тому

    Great video!

  • @aliciacatherineegan
    @aliciacatherineegan 2 роки тому

    Thank you for this!

  • @РоманТкачев-й8е
    @РоманТкачев-й8е 3 роки тому +3

    could you explain, how does the 'direct / none' source appear in 'non-direct' models? when it is the only known source?

    • @tudordaniel7918
      @tudordaniel7918 3 роки тому +1

      I assume users solely interacted/converted through direct source and never came/converted on the website through other sources.

    • @РоманТкачев-й8е
      @РоманТкачев-й8е 3 роки тому

      @@tudordaniel7918 thanks for reply!

    • @gotit547
      @gotit547 3 роки тому

      Or it’s one of those cases when user attribution is messed up so it attributed to direct /none

  • @converta.9373
    @converta.9373 3 роки тому +1

    Great video

  • @Eldiva78
    @Eldiva78 3 роки тому +1

    Thank you! I shared on my fb profile :)

  • @KirillBezzubkine
    @KirillBezzubkine 2 роки тому

    Good one. Thank you

  • @unnikrishnanvannadil
    @unnikrishnanvannadil 3 роки тому

    Great video. Thanks

  • @AbdulRashid-zm2xq
    @AbdulRashid-zm2xq 3 роки тому

    Hi MeasureSchool, recently i created the ecommerce tracking to GA4, Now i am creating google data studio report but i have some issue product views and checkout revenue and purchase not showing in metrics, how can i get the google analytics data into data studio

  • @ldlt16
    @ldlt16 3 роки тому

    Good video

  • @ahmedmamdoh433
    @ahmedmamdoh433 3 роки тому

    😩😭😩😩😩😩😩😭😩😩😭😩😭😭😟😭😭😂