Hi! I just wanted to say is that I think JYPS main problem is debuting with a BANGER concept that some people like but some don't, but the later on wanting to adapt to whatever concept is in the trend right now. Then the fans that liked their old concept get upset and the whole thing starts over again.
Plz upload more often i like your analysis videos :(💫 Btw i'm still waiting for the Rosé episode in the Blackpink Olympics series..since it's the beginning of 2024 Olympics i thought i should remind you about it lmao XDD but yeah jokes aside i wanna hear Rosé's as well
For me the promotion strategy is the problem. Because only sending them music shows isn’t working and they stopped buying them @ds.. since cake era fans are the ones donating to the fanbases to buy @ds. The members have huge potential in Korea and JYPE doesn’t cares to promote them. Yuna has the “IT” girl energy, Chaeryeong goes viral anytime she goes on a variety show and Lia goes viral anytime she sings in her rnb style or do a photo shot, and all the members are great at MCing
for real im not seeing the members doing these types of actvities like they were before and the company needs to utilize the girls' strengths which you highlighted
rightt, while I understand why people boycotted because of Lia’s absence it was also upsetting considering this is what we’ve BEEN telling jyp to do with itzy, born to be was nowhere near bad but Lia should’ve been apart of it.
@@NewSyl_zx9ik Actually, it was the opposite. I remember the fans were worried if Lia was ever coming back. JYP was continuously making a comeback with 4 members when they could have gone on a little hiatus.
i agree and disagree. i agree that jyp fumbled with itzy ever since sneakers and that criticism is very needed in their case. i also agree with the fact that midzys try to paint every little ounce of criticism as hate. however i disagree that there was no hate train. hating sneakers and boys like you is one thing but the whole yuna pick me fiasco, the hate lia got even though she was on hiatus and kpop stans starting to deny itzys dance and performances abilities, calling them names and whatever. Those are all things that did happen at that time and kpop stans just played it off with "yeah but sneakers and boys like you were bad" and "i'm just criticizing it"
Real, and it also hurts when I'm one of the only Boys Like You defenders cause I think that's one of their best songs imo 😂along with Dalla Dalla, Nobody Like You, and Mr. Vampire
@@brendan6555 I did like those songs (including Boys Like You) but i get that it doesn't sound very itzy-like. also the yuna pick me fiasco was absolutely a hate train crafted out of nitpicking
I watched Planet Minjae's video on the worst releases of 2024 so far and even though I personally disagree with him putting BBB in that vid, he did say something that I agree with. Having your title track be worse than your b-sides is one of the worst marketing decisions you could make. I love Itzy bsides, but I remember when the Kill My Doubt album came out. I was talking with friends and I said that they could have made None of my Business the title and cut Cake entirely and that would have been much better. It is not the responsibility of listeners to give artists a chance, artists are supposed to put out music people want to listen to.
But that's what they do. They release music they think fans want to hear. And on top of that, ALL of their fans aren't interested in the sound so they'll always be displeasing one side so it's always a lose lose situation. Fans job is to stick around as a fan if they like the music of the artist or leave and find a new artist who music style fits their tastes. Not change others to be what they want them to be
But that's what they do. They release music they think fans want to hear. And on top of that, ALL of their fans aren't interested in the sound so they'll always be displeasing one side so it's always a lose lose situation. Fans job is to stick around as a fan if they like the music of the artist or leave and find a new artist who music style fits their tastes. Not change others to be what they want them to be
YES, their bside songs are so good. I remember that when at first heard "Kill shot" I was like" "How the hell this isn't a title song? That's so good. And that doesn't even has the MV". I am also really in love with "None of my business", that's my second favourite song in this album. While "Cake"... I like only Yuna's part (shake it, shake it...)
@@ЧураЯрина Ohh the way i thought i was enjoying Cake until the chorus dropped 😭💀, JYPE really did them dirty, if i didn’t knew who Itzy was and that chorus dropped i would have thought they were the worst singers ever cause that chorus made them sound annoying as hell 😭
I find it funny how music taste can be so different. To me, Cake was better than NOMB, even though Cake got repetitive over time, I still liked it more than NOMB. It never grew on me and I just didn't like the sound of it. But I gotta say, Cake definitely isnt a good title track and I feel like NOMB would've been to weak
For me " boys like you " didn’t do it for me at all while " untouchable " sounded great for me. And yes music is subjective, but I feel as if they lost their original plot/ concept and sound and that’s why people didn’t tune in. (For example : Ive, yes they change sounds but it’s still elegant enough to be unique to them ).This is why concept and consistency is important people. This is also what helped many groups to be successful. If anything I think JYP should promote more of Itzy's strengths ( promote them everywhere until the general public is tired of them ). So where the hell is the marketing team of Itzy ?
Heavy on Ive. I said that many times, you can HEAR that it's their song and the album's consistency is here. For itzy, I think they can't pick a side: they have hard hitting girl crush, and Ryujin and Yeji greatly appeal to it and somewhat of a bright side, which I'd say is more for Lia and Yuna (I don't say that they can't do otherwise, the girls are really versatile and talented) Their earlier discography managed to combine it, but starting from mitm and sneakers they can't find perfect 'inbetween' for them BtB comeback was decent, although I didn't like and I hope jype finally will get their s together and will continue to be on a right track for them
@@carterjones4675 But even Red Velvet's changning concept IS their concept, and on top of that when it changes it is still within certain boundaries that bring a "Red Velvet" image. For example they are vocal heavy, clean, and highly artistic across the board. You could not imagine RV releasing an Everglow or SKZ-like EDM, instrumental-heavy title track or an extreme hip-hop based release without it being inconsistent and jarring, even though that would technically be the biggest "concept change". Yes people appreciate diversity, but without those small elements of consistency in ALL releases it will be recieved badly. As stated in this video, Itzy's point of difference is their dance breaks, so when MITM changed the concept AND didn't retain the dance break, a core part of their identity/strength, it was recieved badly by their supporters.
I think Dreamcatcher is pretty much the perfect example of consistency with concept and sound. They might not be huge in Korea, though they've gotten an influx of new fans recently with Justice and Bon Voyage, but they've kept their fanbase. And when their more dedicated fanbase did criticize some releases, they course corrected pretty quickly. You can never appease the general public forever. Every group that dominates the charts always gets replaced my others eventually. But keeping the same sound and concept while expanding on it keeps your fanbase loyal enough to keep doing well and produce consistent results.
@@alix4256 I understand what you're saying actually, but Not Shy came out before MITM and it didn't have a dance break and people liked it. And I remember a lot of people liking MITM and Loco. Itzy's downfall started with Sneakers. Also I don't think them not having dance break was something many people were super concerned with. I think it was just that the teasers for sneakers made the actual song fall short and it was disapointing. The teasers were giving badasss royal vibes but what we got was "pull my sneakers on" instead. That's what really upset people, and for that I understand and agree it was disapointing. And for Boys like you I get if it's not really your thing. But everything after that was super forced hate, because Cheshire, Cake, and Untouchable were all very Itzy coded and were very good.
When Itzy released Ringo, I was like dayuuuuuum where is this in their Korean releases because we haven’t seen this since Loco. And then they did it in a Korean release which was SO REFRESHING, but without Leah… Like I’m glad that she got a chance to fully recover, but it’s so disappointing that we got the good songs without her. It’s not even like a Handong situation where I can pick out what her lines are supposed to be. JYPE really needs to figure out their marketing department since they don’t really know how to properly market any of their groups at the moment, and they keep doing bait and switches. They did it with Nmixx too, where I was so excited for that acapella teaser and those girls actually have the vocals to pull it off.
It’s also because of the oversaturation of girl groups debuting. The competition they had before between the other groups aren’t as low as it use to be.
There was a hate train and I will die fighting on that hill. Sneakers wasn't even THAT bad but fans decided it was because they got fooled by the trailer. And then the fans voiced out their opinions on it and suddenly those people waiting to jump onto any weak spot decided to use that opportunity to pile on other "opinions". Lias dancing, Yunas hip pads, Pick me allegations. Then came the criticism on their whole discography from fans as well as non fans. The disappointment of the fans was quickly overshadowed by the "they were never that great as compared to X group to begin with" opinions. This carried on to the born to be era and damn the fans could hardly make a good compliment without someone else providing a "You are kidding its not even that good" opinion. I do wish JYP would find a good song and a solid consistent image for itzy as you suggested. But the truth is K-pop fans like shiny new toys. Itzy has been in the industry too long and the original die hard fans are the only ones who will stay. So the change either needs to be so iconic that the western K-pop fans will acknowledge it and boost the group OR they need to find another strategy to slowly introduce themselves to a new target audience.
JYP (CEO) needs to work with a therapist on his Suzy problem. The fact that TWICE weren't really allowed to work on their personal brands up until recently...
@@Xxhyeem it quite literally is their biggest song in Korea and what made them popular, up until wannabe they were hit after hit but not shy to Loco I'd where they started to give mid success then completely fell off
@@RichRichification not true. Ofc they started out strong and dallaX2 was a massive hit but their career continued to peak wannabe TO loco and even sneakers era. And they never fell off but whatever floats your boat. Cause how can a “completely fallen off group” hold the biggest attendance for a 4th gen gg outside of Asia. From their recent tour What’s crazy is that yall try to push that narrative but they continue to chart, sell out, and tour successfully😭 + their last album being the only one to underperform in charts and that’s enough for yall but they rushed it and a member was on hiatus.
People bitched about mafia and loco and now here we are jyp is as much to blame as midzy cause alot of them complained while the general public liked the two songs
for real i feel like it's tough to sort out who likes what or what percent of the fanbase liking which concept is larger unless they perform surveys (but even then there would be response bias)
@@Jeezthatbitchsexysame I love mafia, but I remember a lot of Koreans saying the raps didn’t make sense and hoped that international fans don’t look up the translations
wrong. the songs were only liked by midzys not by the general public. cuz no matter what songs a group or artist releases, the fans will eat up everything and that's a fact about kpop stans. matured people and who have good taste of music can never like those types of songs
Itzy HAS experienced one of the nastiest hate trains tho. The members practically broke down on national tv over it and were open about their severe low self esteem issues AND it literally drove lia to a 10 month long hiatus... While yes, the music and pretty much everything jype has been doing with them since 2022 hasn't been the best (quite disappointing imo), there's a VERY CLEAR difference between criticism vs hating everything down to how the members look, speak, eat, act, etc. I mean, at the peak of it, there were THREE hate tweets with over 100k likes & several others with tens of thousands (literally came across one TODAY with over 20k)... beyondddd insanity
They really haven’t experienced such a crazy hate train. They’ve experienced hate for sure but y’all make it seem like a lot worse than it is. What they went through is nothing compared to Aespa coachella era or Lesserafim easy era. Even ILLIT has gotten more hate during magnetic era than Itzy during their whole careers. They have been victim of hate that’s for sure but the girls always had a big fandom to protect them and they were never hated by the public.
@@doudoulapin468 aespa actually received valid criticism regarding their poor stage presence (I still think they need to work on their stage presence). What Itzy, IVE, Le Sserafim, and ILLIT went and are still going through are infinitely worse than what aespa went through. Maybe Karina and especially Giselle had actual "hate trains," but Winter and Ningning... not really
@doudoulapin468 ALL of our big fan bases left twitter or were suspended (due to mass reports from antis) after the massive hate train. The only reason we even have any rn is bc we made "regular" fan accs into fanbases, or they were created within the past year due to necessity. We literally spent MONTHS without a chart, global, or voting account... if lia going on hiatus, the members crying on tv, lives, and fancalls, AND fanbases closing down/being suspended isn't proof of a hate train, then what is?
@@itsrainingcaratzens Lesserafim and ILLIT had it worse than Aespa but Ive and Itzy certainly did not. I really think you must not remember well because Aespa used to be hated, it wasn’t until spicy came out that people started appreciating them, before that they received massive amounts of hate. Karina was accused of being a bully pre-debut and they even created fake messages of her badly talking about popular idols, Giselle is a given we all know she received hate, NingNing was victim of a lot of racism due to being Chinese and she also got body shamed, Winter was also attacked for diverse reason even though it wasn’t as bad as the other 3. I’m not denying that itzy got hate, I’m just saying that it wasn’t anywhere near as bad as what Aespa went through. The only itzy members who received a similar level of hate were Lia and Chaeryoung.
@@doudoulapin468 I feel like aespa's hate was more from Korean fans, rather than both the international and Korean fandom. Not saying that it's not hate, pain is pain and it's completely valid, but I personally just saw a lot more hate towards the other four groups I mentioned (from both the Korean and international fandom) than aespa, as a Midzy, Fearnot, Dive, and casual My. And I actually see so many Mys attacking these groups, and it makes me kinda mad to see Mys using aespa's hate (including the poor stage presence criticisms, which they call "hate") to victimize themselves when they are the biggest perpetrators out there. I can't tell you how many Mys I've seen saying these four groups can't sing and should disband. Blinks, Mys, and Bunnies need to learn how to mind their own business
Also SM and Aespa with their 'Ai' concept helped a lot right as the pandemic started, people relied on the internet, so much could've been done Itzy are seriously funny when they appear on programs etc imo, they have so much personality and talent but, their talents are not utilised+marketed enough, such as born to be and untouchable era, where the members wrote the lyrics to their song (as far as I know) suited them so well but I felt like they didn't make that the main point. If they marketed about their songwriting, (they've done as much as just talking about it) it would've helped, each song was very much like their personalities, including Lia and the whole center role, even if they rotated roles
For me, I think the problem was their timing, wannabe was a huge success so why would their company think for a second to change their concept? It was changed too early, Itzy were in the perfect position to reach new heights
am i missing something about twice? it seems that the group isnt actually trying to get fame and they just make comebacks to appeal to their fanbase because they are already a steady group with a steady fanbase. so anything they put out as long as its in their lane the fans will appreciate it. why am i getting the impression from the video and comments that twice is not doing well?
Twice are not charting as well as they used to. But overall, I agree with you. It's almost their's 10th year, and I feel like they are trying to stick to their fanbase rather than branch outside of it.
Because JYP is trying to break into the western market with Twice. Starting from performing alcohol free in an Amarican TV show to releasing a full english title track to now Naeyon and Jihyo’s solo debut and comeback heavily favoring western audience’s taste. However its not working well enough so yeah. They are trying to expand twice’s casual listeners to more on global(western) scale but its not working out well..
@@unuboldlavien9281 both Nayeon & Jihyo’s album did well in Korea and the rest of Asia just because they promote in Western spaces doesn’t mean they’re to expand on something lol !!
I HIGHLY disagree... just as kpop fans always do, fans attack artists personally when they release music they don't like. During "Sneakers" era, I saw sooo many people calling Yuna a pick me, Lia a bad dancer and singer, saying Ryujin makes their ears bleed, Yeji is a bad leader, and Chaeryeong is ugly. Lia literally had to be diagnosed with anxiety disorder for the hate train to somewhat calm down. I don't get why people just can't say "This song sucks," or "This performance sucks" without commenting about the artists bodies or sending them threats. All kpop fans need to learn from history, learn from the Itzy, IVE, Le Sserafim, and ILLIT hate trains, and learn the difference between criticizing something/someone vs. bullying someone. History can't keep repeating itself. And Itzy don't even write their own music, JYP does most of the time.
@@doudoulapin468 I'm a Fearnot, I've seen the absolutely disgusting things that people say to Le Sserafim, especially towards Yunjin, Sakura, and Eunchae. However, Itzy still received a lot of completely undeserved hate. For example, I saw TikToks with millions of views calling Yuna a pick me and commenting on her body, and the comment sections were filled with these weirdos too. Even if it's a slightly smaller hate train, it still was (and still kinda is) a pretty nasty hate train
@@doudoulapin468 thanks for explaining this, it genuinely irritating how people don't understand the difference between getting hate in general and suffering from an actual hate train. Only Yuna has ever suffered an actual hate train, itzy as a group hasn't.
@@everglowup Why do you get so pissed when people disagree with you? You want to have a "healthy" discussion about kpop, and then you act so condescending like this, and that "healthy" discussion becomes impossible. You always say things like "don't be a snowflake" and "critical thinking is dead," and then you're the one being oversensitive because some people simply disagree with your opinion (emphasis on opinion). This isn't a personal attack, I just find it kinda hypocritical
@@itsrainingcaratzens I'm not pissed, I just find it irritating when people exaggerate general hate to "hate trains" for either sympathy points or to guilt trip people into feeling bad about issuing fair criticism. That is not being condescending, I simply expressed an irritaion (which is part of a healthy discussion by the way) You on the other hand are literally coming at me and calling me hypocritical for not agreeing with you. A look in the mirror might help.
@@everglowup I kinda find it weird that you're preaching about "valid criticism" when my criticism of you is also completely valid, and you see it as a personal attack. I didn't say you, as a person, are hypocritical, I just found some of your behavior hypocritical. And like, not everybody has to speak in internet lingo?? Many internet terms like "hate train" are very loosely defined, and idk, personally if I'm seeing TikToks and Twitter posts with millions of views and comments calling Itzy flops, wishing disbandment upon them, and personally attacking each member, I think that's a hate train. It wouldn't make sense to say a group like NewJeans for example has a hate train, because they just don't experience things like that. I have no problem with people hating Itzy's music, I have much bigger issues in my life. But it's disgusting to bully someone or try to force your opinions onto them and call it "criticism"
I do also think the choreography intensity has changed which has attributed to their slight dip in the spotlight. Everyone girl group has hardcore choreography because of them which was on of their standout characteristics.
I agree that Yuna is center material! And besides that one of my complain is their solo song release which is too short. I hope JYP will make use of the noise that Lia gets after her return on her hiatus since Itzy is a talented group.
I love Itzy and I love their music, especially the songs that most people seem to hate lmao. What I hate is JYP’s vocal training. There’s a video of Itzy recording songs, and jyp says Yeji sounds like she must have a cold cause she’s really nasally that day, and im like bitch what? That’s how your company trains almost all your idols to sing! Yeji has always been nasally, and you’re just noticing now???
MY thing is Itzy themselves said they were not going to stick to the same concept. Yall should’ve known that. For them ppl in the comm. And if some of yall don’t enjoy that leave it at that. The thing is people say they love the “old” itzy (dalla dalla) and yet.. if they released the same formula know everyone would be like “it’s not 2019 anymore” “it’s not the trend” I’m sorry but with ITZY you can’t win. And there was an obvious hate train.
I think its that people thought that itzys self love concept was outdated and it was getting boring and so jype gave other concepts like mitm or cheshire but some midzys wanted the self love concept back while others loved it and now the fandom is torn apart and jype is now confused on what to give music and competition wise, if that even makes sense lol Anyways where have u been 😭 And time to start the video 😍
"The music is the problem" could not agree more. As someone who's had experience mixing songs in the past, just try listening to the instrumental versions of Icy, Wannabe and Not Shy, all 3 songs were so layered, it never felt "flat" or empty. Then compare then to any of the instrumentals of their recent songs (Apart from Born Again and Untouchable), the beats are very steady, repetitive and often not layered with much, for a lack of a better term, kinda boring haha. An analogy I'd like to compare is their past songs felt like a roller coaster, it was an exciting and fun ride with peaks and loops, etc. And then some of their recent songs feels just like a merry go round haha. At the end of the day though, i still support ITZY, and continue to watch every song and comeback. I just hope they find their footing again in kpop, there's too much talents in the group not to haha
I need people to understand that the MITM "hate" does not in anyway compare to the Sneakers/Boys like You hate. MITM was still incredible successful, yes there was concern and criticism but it wasn't was detrimental as people make it seem.
7:19 so true. atp, it was my 7th year in kpop and i dont think ive seen a concept like that before. eleven had a kind of egyption? feel to it and IVE just OOZED elegance and luxury, while all the other current popular girlgroups were girlcrush or had playful concepts. ive indeed differentiated themselves extremely well
@@kunpunko i said "the other current ggs" the popular ggs then when ive debuted then was blackpink aespa itzy everglow, basically the big 3 and friends. And these ggs all had girlcrush as their standout concept
Just because other groups release beteer songs doesn't mean ITZY's songs are bad, Itzy release really good music but the competitors are just better, better in production, visuals, promotion. All this really tells us that JYP are at a loss but not that Itzy are the reason for it.
I mean people should be streaming btb if they feel like it’s a good comeback. I personally feel like LOCO was the best comback they have ever came out with. Including the fact that they blew up over their MAMA 2021 performance. THAT was their peak PEAK. Loco is still their best album and comeback to date. They were even selling better than other ggs during that time.
Itzys music is simply not it anymore, i loved every single release until sneakers and mafia in the morning is their best title track in my opinion, unfortunately nowadays they can’t repeate the pre sneakers songs succes anymore no matter what they’ll release 😔
its very interesting hearing you and other people talk about music in this way because i'm not able to distinguish concepts (unelss they're super ovbious) and be able to say whether it's "this" or "that", so hearing how others talk is interesting because it really shows the subjectivity of the subject. i don't like or dislike itzy's newer music, to me it all sounds like electronic pop-ish music.
I started listening about a year ago, and I like Itzys newer releases. Never grew too fond of their beginnings, "Wannabe" being an exception, it's iconic. For me, "Kill my doubt" was their best Album by far. I enjoyed Cake, Bet on me and None of my business, and Psychic Lover and Killshot are perfect songs. You may have a point with casual listeners not getting through to the whole Album due to the title track. They have many other good releases, expecially Japanese (Voltage, Ringo...) I wasn't too fond of their latest Album though. Anyway, I like them and hope for them to succeed. I think your explanation regarding the competition is quite valid. It simply became much harder to garner attention with great new GGs releasing great songs left and right. I'm still hoping for a somewhat darker, Cyberpunk-themed Album of Itzy. Build on where they went with Killshot. It's so good, fits them and the spot is not entirely taken yet.
I agree with 70% of this video, but you just can't deny that the hate for ITZY had crossed the "bad music" line a couple of times. You don't even have to be a MIDZY to know that, ye we all know kpop stans can get very very nasty and even the own members had talked about their >personal< criticism a couple of times, specially on the "Letters to MIDZY" videos on their youtube. I know that they are not the first and will not be the last k-pop group to get hate online, but what exactly sets them appart for now is that this hate had been up for 2/3 years now. I'm not trying to sugarcoat JYP'S lacks of capacity to lead the group btw, the last song I actually enjoyed from them was 'voltage' ITZY needs to get a brand new marketing and management team ASAP, but Kpop stans also need to stop straight up bullying some of the members bc most of them tend to dismiss and belittle everything related to ITZY
I feel like itzy doesn’t have a clear concept and it’s all over the place. Whenever a concept doesn’t stick they move on or always trying to follow the trends
EXACTLY & apparently somebody said Itzy doesn’t want a concept so it’s hard for JYP to put together something for them when they don’t have a clear direction to go into . In my opinion, Itzy would fit the F5VE futuristic cyberpunk concept like they did during the Mafia/Born to Be era . But Itzy said they didn’t like the song sooo JYP is stuck and just experimenting until they find something that the members like and want to continue on lol !!
I wish Itzy would’ve gotten more comebacks like their Japanese tracks. Those tracks were iconic: Ringo, Voltage, and Blah Blah were absolute bops. I will never understand why they didn’t stick with a runway concept, Untouchable shows how great they can be with the right concept and songs.
The fact that ITZY came back to back with weak releases is what gets me. Someone at JYP really said “omg guys you know what will go so hard after Loco? SNEAKERS.” Like no you should’ve given Sneakers to Kidz Bop, why would you do ITZY like that. They were struggling ENOUGH
Also I really just need to clarify. Loco was not a strong enough song to save them after MITM. It just wasn’t. JYP needed a Wannabe/Icy tier song to be able to revive their reputation.
@@melthebbin loco era i write comment about why i don't think loco was good enough to raise itzy after the mess of mitm. I got a lot of backlash haha
sneakers was fun and fit them lol and the album was pretty good too. it’s one of their best recent releases. the way yall got mad at them for simply trying something new is hilarious.
for most groups, i feel like they get better with time, but for itzy, they’ve never topped dalla dalla for me, that’s when i realised at about the release of loco that they just aren’t interesting for me. i liked cheshire and untouchable but not enough for me to love them again 😭
I agree with the centre-changing so much. Yuna is such a powerhouse of stage presence, she devours every Itzy concepts from the first to the latests (Icy, Not Shy, Mafia, Cake, etc.). Nowadays JYPE doesn't use her strengths at all. She doesn't have much screentime and lines. She is almost always last in line distributions since the Loco era. And still she always gets the all hype, Yuna gets viral moments for anything she does on the Internet. If only JYPE had known how to manage it right, she would've become a new icon of 4th gen and the whole k-pop with strong authority. It could've help to bring Itzy's popularity back or even to another level
@@aplaraujo250 Le Sserafim is doing exactly that and it's working for them tbh 🤷♂️ It really is just the marketing, promo and music quality that Itzy is lacking to make trend following work
Personally, i hated Cake, sneakers and Cheshire and boys like you. They should have gone directly to the born to be album after instead of Checkmate. I was obsessed with mr vampire, untouchable and born to be
I feel bad for Itzy, they were one of my ults and I really wanted them to be the biggest gg of 4th gen, but with the competition they have, i don't think they will ever let them, cuz why are they releasing mediocre songs since Sneakers, and we have groups like Ive, aespa, NewJeans, Le Sserafim, Kiss of Life, etc releasing amazing songs with a variety of concepts and sounds...
@@nevertakethatlevelofdisres5459 i belive JYP is relying to much on the fanbase, and some promotion is weird, like JYP is not buying ads for their groups anymore, midzys and onces payed for some. I read k nets did not knew about some comebacks until the promotion. Sometimes happens that fans still support but get tired
IMHO Twice not charting in Korea is mostly because they've shifted their focus to the US market, where they are charting on Billboard, and that K-pop is very fast-paced and as a 9-year group they won't be getting the same attention as new players, who also usually get more funding to help them kick in the door. I wouldn't say JYP is fumbling with Twice, their focus isn't on capturing a new audience with a viral hit (which they actually get anyway, like Look at me, because the music is consistently good), but on satisfying their longtime fans with concert tours and releases that feel like they belong with the rest of their discography. I became their fan in 2021, when they were already shifting from the Korean market to the international one, and I've been really happy with their releases, both old and new, so I think the focus on maintaining the fanbase (which grows older and has more disposable income) is serving them well. 💗
I am a Midzy and thank you for this video. Would I have watched this video a few months ago, I would have called you a hater and still would think everyone hust hates Itzy and I have to protect them and so on. But because I want to be a mature person, I reflected for a while in how I think of Itzy and the criticism they get. I realised that I was in the wrong and literally all what you said in the video summons my thoughts about the girls' situation now. I really hope JYPE gets their next comeback right, and I have faith after some staff of div2 got replaced by better one and we saw more solo activities and the girls being on famous shows. I do think that it is very unprobably that they become as big as they used to be though. They would need something bombastic.
I’ll always love itzy but dislike the way JYP treats them. ITZY is one of my most streamed artists and I love all of music but I also noticed the shift in their sound! My most streamed itzy songs are the older ones which to me were more ITZY than the songs they recently released. What made ITZY stand out was their original concept (teen crush) but now it’s different
Meanwhile they still sell out concerts. When I saw them in NYC everyone sang along and danced to Sneakers and BLY. Those fake MIDZY complaining about those songs must have stayed home. Meanwhile the show was still sold out. “Casual fans” aren’t the main album buyers. They’re not what keeps ITZY going. MIDZY are. And we will always be there for them.
@@koyarctic if you don’t buy a single version of the album and/or stream the songs (costs nothing) are you being a supportive fan? That was a rhetorical question. So much complaining over Sneakers when the rest of the tracks were still fire. If the title track is the only thing that matters to fans then sorry. FAKE.
@@hivelsword why should we buy an album with some meaningless songs? I will buy it only if the song is good, catchy and has good lyrics. not just random words put together and making noises
@@夢愛-h2u because it affects the girls when they don’t. You know, the ones MIDZY say they love and SUPPORT. Those girls. And “bad” is an opinion. Are you going to not buy an album because you didn’t love the title track? There are other songs on there. And if you say an album is bad, is that the idol’s fault? Unless they are the songwriters and producers, no. No it isn’t. But not supporting them hurts the girls. You don’t think they check on how an album is selling?
Im definetly part of the casual group that utterly lost interest in Itzy after Sneakers and Cake. But interesting to see the connections in I'll say 'odd' decisions made regarding Itzy and the debuts of other groups. If I was still interested Id probably listened to Born to be more, but as it released I couldnt really care and it didnt really stick either.
I agreed with most things about this video as a Midzy .. it would have been w genius decision for the born to be, untouchable and their solo debuts to be now .. after a hiatus born to be was everything that i loved about itzy.... I enjoyed the era.. but for marketing purposes now would have been better. My only disagreement with you its the change of center.... Yuna is good .. but Ryujin is also good.
I haven’t finished the video yet but outside of sneakers their music have been amazing, lets je real, chessire and untouchable are probably their best title track in their whole discography after Loco. The problem isn’t the music, its the bad branding, their recent title track have no correlation together, there’s no sense of identity and depth that’s probably why they fell off
Never saw the appeal of Loco, maybe because of the bad Spanish grammar lol. Untouchable is amazing, one of my most played songs. But besides their early tracks, songs are not catchy enough, not musically interesting, not great vocals or interesting concepts, therefore I agree with the video, music is the problem.
you've managed to PERFECTLY incapacilate why I KNOW got7 (and many other jype groups disbanded WELL before all expected to regardless of the dreaded "7 year curse") I mean you hit every point that I as a long term fan of the "jypstyle" have wanted to translate! willful ignorance really be the prob. For example how they currently handle XraDinary, arguably one of the most talented, interesting groups to currently exist among idols PERIOD, a ROCK BAND, is getting handled like they themselves disrespected the board of trusties lol😭jk but no seriously, we can throw vcha in, and many more love the The initial level of freedom that Jy PE affords their idol groups VS other groups at the very very beginning of their career👏🏽 and I like How their contract breakdowns are For their artist individually for within the groups☝🏽, but you just perfectly wrapped up what I Cannot stand about them too😭 no idol company is better lol but the for the idols it should be about longevity always❤ and longevity comes from keeping your ear to the ground and being open eyed enough to know your spot is NEVER secured
i’m not sure if i agree that their inconsistent discography is why they are very unpopular or not as liked anymore.. i mean look at aespa for example. they have a large variety of genres and change concepts a bit in the discography but are popular and loved. i think it’s just the quality of music. itzy have occasional good songs, but for the most part their discography is just.. bad. a lot of it is quite outdated in ways, and (i’m sorry) but their voices are quite strained and hard to listen to on some more recent tracks. and they just aren’t doing much interesting stuff with their music and concepts anymore. they do have a strong concept about self love and and being themselves, but it feels a bit tired now. i think they are relatively consistent with their concept, honestly, other than the occasional trying something new. the biggest reason though is there’s sooo many girl groups debuting and they all are new and exciting, and other girl groups are continuing to get better and better, itzy has not been competing.
@@kunpunko i agree, most of their songs sound outdated and it's the first thing i thought when i heard Loco. Also, i feel like their choreographies were a big part of their concept and by doing softer dances they lost part of their identity as well.They were known for their hard/back breaking choreographies and they don't have that anymore so what's left?
@@lunam.9640 I think Born to be the song was a step in the right direction but Itzy just wants to do the self love concept basically even Niziu had a dark concept with Rise up !!
8:10 tbh, it was the misleading expectations that really destroyed sneakers. cuz honestly, the song by itself is fine. but the teasers showing what could have been just left such a sour feeling 8:50 indeed i did
Ok... it's a preference. I like them, plenty of people like them. Let's just have a fan base and leave them be. They are a strong group and very favorable in personality and charisma. I understand the constructive criticism, but they have had a lot at this point. I don't know if it's approached as constructive anymore. 😥 Much can be said, and I understand this as well. If KPop groups can be praised for versatility even at a shallow level, then why can't the same be said for Itzy? They may not have the best management, but Itzy is the best in my book and no one likes repeated criticism towards something or someone they love, even if it's said to be constructive every time. It isn't always received that way, and no, it isn't always our fault if we don't receive the "criticism" well. I apologize for any sensitivity I have shown responding to this. Itzy still has a strong spot in my heart. 💪🏼
As a Midzy since ICY Era I was sooooo dissatisfied with the decline in music quality with the group, but I stayed because JYPE honestly did such a good job when creating ITZY, but totally missed the mark when it came to marketing the group properly and giving them music we want to swallow. I didn’t hate “In the Morning” later down the line, I was highly concerned abt the giant shift initially, but it became one of my fav songs later because of Lia’s Bridge Portion (and we all know Yuna ate Stage Presence Wise) LOCO ATE DOWN. It literally would’ve been so smart for them to continue the more mature side of Teen Crush/Gurl Krush by focusing on Mature (not sexual) Love; at least that’s why LOCO Era ATE👏DOWN👏 for me. It was similar to egg we knew, but more mature. And based off of what I’ve heard online fan forums say the most, the reason that “In the Morning” happened was cuz fans were complaining abt the adolescent feel Midzy’s were giving; cuz all of their fans were growing up and their music still felt juvenile (hence the fear that their sound may get boring and tasteless). But LOCO literally felt like it grew up with its audience, but kept the identity of the group. Ever since Sneakers I’ve been the sad fan that’s been trying to like the music because I like the girls. A starved fan who’s waiting for ANYTHING to eat when released, just because I understand the talent of THE👏GIRLS👏. I am an ITZY Stan for THE👏GIRLS👏, but their music has made me look foolish for staying. As a WIZ*ONE who gravitated towards the DIVE into IVE route (literally fitting my vibe of elegance), I can satisfy myself by drifting off into music I genuinely like. But everytime ITZY releases anything I find myself either liking the music out of force or because the girls served so well Stage Presence and Dance Wise. Literally it was only Cheshire Era that I couldn’t do this with, cuz despite the interesting concept, it was so boring (but Snowy honestly ATE). I’m hoping JYPE can step it up for the girls as we approach the end of the girls’ 7yr contracts, so they can either end strong, or have a genuine reason to even consider resigning. I hope for either that, or that if the girls do choose to resign, JYPE will make a perfect strategy on how to make them Chart with Good Music and Proper Marketing. Otherwise I wish the girls their best as they navigate a more desirable career choice.
The problem was never the producers, the problem of ITZY was the horrendous management against massive hate and their marketing team, the last ones were the ones who decided what concept ITZY should do, they went only going for what's trending. About the massive hate, you were free to say anything about the group no matter how harmful it was because the company would do nothing to stop it. The music was always divisive, if the casuals loved it, the fans hated it and if the fans loved it the casuals hated it.
I disagree partially. While i do agree that constructive criticism is good, kpop fans just hate. Like is happening to leassera. While I am a huge fan, and I love all their comebacks, just Cheshire that I didnt really loved it, they are being attacked. It reminds me of how I've was attacked in the beginning
Jyp needs to get itzy some new producers, they’ve got the money to pay for just about anyone. Or utilize their best in house producers 3racha, SOMETHING. It’s painful to see itzy struggling like this. And yeah aside from marketing for skz JYPE sucks and even with them it’s not fantastic.
mafia와 sneakers는 공연때에 가장 호응이 좋은 곡 중 하나입니다. 해외 반응도 엄청 좋은 편입니다. 케이크가 타이틀로서 부족한 건 인정하지만, 그외의 타이틀 곡들은 결코 나쁘지 않습니다. 현재 4세대 다른 걸밴드와도 객관적 데이타에서 itzy가 어깨를 나란히 하고 있고 2번째 월드투어를 성공적으로 진행 중 인 것이 그 증거 입니다.
I like mifm Its a nice song But not everyone has the same music taste I feel so bad for lyre music(she on utube) coz she made tht song and it was receiving
Great video! Well researched and great structure. I would call myself a casual listener and Istopped listening to Itzy a while ago. I agree with many of the points mentioned.
the problem with sneakers imo is not how "bad" the song itself is (it's actually not worse than any other random kpop song) and we all know that music is in fact subjective but it's the missleading previews which caused the dissapointment which made the audience aggressive and they just bashed the song out of frustration bc people wanted that concept and were so happy to finally get it but were fooled(?) i literally saw this whole thing escalating before my own eyes and i'm just repeating what people were saying at that time i 100% sure that the criticizm wouldn't be that bad if they'd made proper previews for this song :(
I’m what you could consider just a “casual kpop fan” who loves a good music and has been into kpop since 2nd gen, and ITZY was absolutely one of my favorites during their glory days. I’ve especially loved their unique style and their music up until Loco (bcoz their songs are confidence boosters!) after that it seems to me their comebacks are messy, forgettable and are always overshadowed by other groups. I still love them, especially Chaeryeong, and I hope they would produce good music again 😢
The most interesting thing in the discussion of itsi's discography is that the memory of Cheshire's release has been completely washed out of the audience's consciousness. Even in this detailed analysis of releases from Guess who to Born to be, there is not a word about Chesire (or maybe I missed it) Maybe the release of Snickers was a mistake, but the complete disappearance of Cheshier, the mess with the release of Cake and the miss management of the entire Born to Be album... there is a persistent feeling that no one understands what Itzy is about anymore (neither the company/nor the girls/audience)
JYP is not incompetent when it comes to taking criticism. When NMIXX debuted with o.o they STEPPED up and released some of the best songs ever(at least in my subjective opinion) they are for sure bad at marketing nmixx but at least the music direction for nmixx is more properly planned out. So, JYP is being lazy with Itzy.
No NMIXX always had a proper concept since the comeback of Dice . Itzy has never had a proper concept and when JYP tried to improve, fans and the members didn’t like the concept changes soooo. JYP literally doesn’t have a music direction with Itzy . Even Everglow and Dreamcatcher had something solid !!
@@nothx6420 exactly and SQU4D has marketed NMIXX well this year to the point Lily has her own podcast type of show and Haewon also has solo activities and the group has gotten to attend so many events . So I give credit to JYP and Itzy’s main producer Kobee as well as the production team behind Born to Be for trying yet again to give Itzy a new concept . In my opinion, they need to expand on their Japanese concept by bringing it to Korea and being the futuristic Cyberpunk version of F5VE (Killshot , Swipe , Shoot are all good examples of them doing well in this genre ) .
I feel like JYP's PR team and executives are just crazy. They know they can rely on SKZ, so they just seem to not bother with groups like ITZY, TWICE e.t.c
2022 is the rise of Y2K and easy listening and jyp girl group in general was declined (nmixx is the best in terms of of kchart and it was not that good) but now I think we are entering a transition year and now we wait what will be the next major concept and will itzy recover from that.
I hope jype took their time to rethink what to do with itzy since Lia is back now. Yet them releasing a japanese single seems like they still not sure about it and just throwing anything and hoping it would hit.
I agree with everything except replacing the center. Ryujin would be perfect in the center if JYP hadn't been actively trying to crush her since debut out of their irrational fear of creating a second Miss A. She had so much hype at debut that should could have been an It Girl at least for a while like Somi and Sejeong but instead she was shoved to the background for fear that she would overshadow the other members. They didn't even allow her to rap in Dalla Dalla. Ryujin has wanted to host and act since pre-debut but JYP still gives her the least schedules of any member. They should really allow her to act in a drama or join some variety show as a primary cast member at least. I think she'd do great and this could re-ignite interest in the group. Of course it could go wrong like how Nana is basically the only member that 99% of non-fans know about in Wooah but it could also go right like how Hyeri really boosted the popularity of Girl's Day. I feel like a Girl's Day situation is way more likely in Itzy's case because there is plenty of content with the other members for new fans to see in order to get to know the other members whereas Wooah's company really only pushes Nana and, to a lesser extent, Wooyeon so it's obvious that new fans would only really know/like those members. To be clear, this isn't Nana's fault or really even the company's because they're small and don't get many opportunities. But JYP is in a different situation. They could use Ryujin as the stan attractor and then push the other members because they have that pull to get solo schedules for the other members whereas Wooah is lucky if even just Nana is given an opportunity.
JYP is really traumatized by Miss A situation. I mean, Jyp can just promote the members just little individually. Even Twice is having individual promotions now.I remember someone mentioning in Reddit that Itzy never had any individual promotions in the beginning, and that could solidify them.I agree with Ryujin joining a variety show cause she is effortlessly funny.
@@Yointrovert Yes, Itzy never had any individual promotions for like the first 3 years or so after debut. Also, while Twice did have a few (like Tzuyu's commercial and Dahyun doing Real Men) when they first debuted, they stopped having any individual promotions at all for years once Cheer Up happened and they got popular. Fans were begging for a J-Line Unit, Solo debuts and some acting from the members for years but it didn't happen until they renewed their contracts 7 years after debut. IMO it was actually smart for JYP to focus solely on whole group promotions when both Itzy and Twice first debuted but after about a year or so they should have started letting them have some individual promotions. Itzy was so big back then that they could have gotten great individual schedules for each of the members. A great example of this is Le Sserafim. The group started out with Sakura being the most popular by far and then Chaewon and then a huge gap between those two and the other members. But Source did do a good job of finding good individual opportunities for each of the members. Sakura had some individual appearances and her own web-series (where each of the members guest starred) but also focused a lot on the Japanese Market, Chaewon was a regular in a variety show with Hyeri and did some brand deals, Kazuha did some brand deals, Yunjin got to make her solo debut with music that she writes along with brand deals and Eunchae got her own web series as well as an MC position on a music show. Now, while Sakura and Chaewon are still the most known members, all of the members are well known and there isn't some huge popularity gap like Suzy and Miss A or Nana and Wooah. JYP had the power to do this too but they didn't take it and now the result is that Ryujin has lost like 99 percent of her debut hype. And the company STILL hasn't made any real efforts to change that.
@@miadavis4837 that’s not true , Ryujin has gotten some opportunities like doing the Ralph Lauren pop up shop , doing a Gucci event etc . Ryujin will definitely get more solo stuff after contract renewal next year and since she wants to act she will probably get the Dahyun treatment where she gets a ambassadorship for a fashion brand and then attends BIFF . It’s really a shame that Lucy from Wooah (my bias ) is treated like Gaeul from Ive lol she’s lucky to even get a fancam at this point .
I feel like JYP has lost the plot but Twice kinda shows how they actually could course correct all that. Solos. Lets be real group activities aside Twice is doing great as soloists. Nayeon's songs both were doing better than the groups recent comebacks. Jihyo also had a great song imo. I think they should've just get Yuna to go solo while Lia was hiatus. That way they could've profited from the U-Go-Girl hype and created hype for the eventual group comeback. I also think doing a subunit song with Ryujin and Yeji couldve been another smart move. Then once Lia is back they couldve dropped a full album.
They did do that lol with Chaer and people paid her dust and all the members had solos too . Their group contract is coming up next year so hopefully they figure out a steady concept as a group and go from there !!
Itzy had only like one or two "bad" songs which were sneakers and boys like you. But that was it. Overall Itzy does not have bad music. The Hate is sooooo forced at this point be fr. The Bet on Me and Born to Be album was so good. They had one year where their music wasn't it but after that....ya'll just be hating to hate. Like in 2020 everyone was telling them to change their concept and they did and now ya'll are backtracking telling them to go back to what they used to do. Like make up your damn mind. Not that it's up to you what type of music they release ofc, but damn. Like their music is better than other more popular groups music lmao.
Lot of people in these comments talking about Twice “falling off” which seems odd when this video should be about Itzy and their music. Love the Itzy girls, but twice should not be brought up in this convo. No matter how many times ya’ll say twice are falling off it will never make it true. They’re gonna keep releasing music that their fans love and they’re gonna keep making history as one of the greatest girl groups ever. Korean music charts aren’t the end all be all in a groups success and the quicker ya’ll learn that the more you’ll learn to appreciate music for music’s sake. At the end of the day, all your favorite girl groups and dare I say even boy groups wish they had even a fraction of what Twice has achieved. And just to add, I don’t even like most of Itzy’s music, but to deny there wasn’t a hate train is crazy. A member literally had to go on hiatus for her mental health and if you think that didn’t have anything to do with the hate train they got, then I don’t think you live in reality.
@@mymelodramaticantics well first of all the video itself mentions twice so I’m well within reason to say my opinion on the matter with just that alone. Second, it took less than 30 seconds to scroll through the comments and find more than 2 comments mentioning twice directly or indirectly.
@@mymelodramaticanticsdon’t know how much brain power you think it takes to write out a single paragraph, but hey I’m not gonna argue with someone who obviously knows a lot more than I do about putting no thought into something.
@@lp3530 I have the mental capacity to write a paragraph but I don't feel the need to prove that to a keyboard warrior who uses kpop as a way to get rid of their misery. The way you express your opinions and act as if you're getting personally insulted just shows how small-minded you are. Have a good day
Their new release are not bad but not good. It’s just mid. Wannabe and ICY is way too good compared to the latest comeback. Also SWIPE and SHOOT is hella good and title track worthy.
Nope. Fake news. The overall catalog is great. And these girls work their asses off with the choreo. They will have lifelong back pain as result but for now they living good. Bottom line - the music is solid.
@@Everythingz127 Cherry picking. Mozart had a Sneakers. Hemingway had a Sneakers. QT had a Sneakers. Is there a crew that works as hard as ITZY? We fail in one of two ways - not stretching and by stretching. BP route or ITZY route.
see this is what confuses me about music criticism, i don't disagree with what everglow up is saying (im not knowledgable enough about the kpop scene to do so) but hearing her dog on mafia in the morning is funny because it sounds like a regular itzy song to me, although the lack of dance break was a bit jarring so ig it's like what about the music is bad? it SOUNDS like people's subectivity at work but again im not gonna be arrogant enough to say that i know 100% that I'm right because thats not the case 😆
@@xxaavviieerrrrr How much growth did Rush or a Fleetwood Mac have after 6 years. Sgt Peppers wasn’t written until 10 years in and out of disgust with touring and the hate train. The girls work harder for their fans than any bother crew. And supporting Lea during health hiatus is commendable.
@BillyWhaler sorry I don't really understand the 1st part of what you said but yeah being able to support the group without Lia is great and builds hype for the loyal hardcore fans who do
While i agree with most of the points in the video another aspect i think about is Music Video creativity.. From Dalla Dalla till Not Shy or maybe Loco, Itzy's music videos seemed to have good budget or atleast have "iconic" themes or scenes like i can just say " Icy " and most of y'all reading this comment would suddenly remember the scene where lia is dancing in the red dress or Ryujin throwing all those papers in the office... Or if i say "Wannabe" y'all might think of Yuna removing her high heels and walking on thr runway in her yellow dress.. But if i say that for their releases post Loco i don't think there are scenes like that... Basically their mvs aren't as memorable enough anymore. I hope they work on it
I feel like this is a general Jyp problem, they have a hard time keeping up with the newer generation, they’re the only company that promotes their groups like a small company, with doing the same old variety shows and back to back schedules with mostly dated outfit styling, the only group they count on is twice and it’s becuase they solidified themselves before the newer generation could arrive. Nmixx and itzy are struggling , even untouchable somehow felt dated woth it’s styling and camerawork, the sound could’ve been enhanced too. someone needs to sit Jyp down and explain that they should get new stylists, new creative directors that will give each group a custom shape and other promotions that will fit with the new era of K-pop , their idols are too talented to be wasted like this
Nmixx is not struggling, Lily and Haewon are promoted like crazy with one having their own variety show and the other being on Work Idol as well as SQU4D promoting them heavy this year with multiple events and NMIXX also a concept that works for them and makes sense. Their fashion is also pretty good . Itzy’s thing is all over the place and that’s not JYP’s fault he has clearly tried to give them a concept (Not Shy , Mafia , Born to Be , Untouchable ) but Itzy the members they don’t want to do a specific concept and hated their own songs so JYP is trying their best to give them something until they find a concept/direction they want to continue on !!
@@Sandrinarhonda having good music doesn’t mean you can’t struggle, nmixx concept is great , I like their songs too and they’re probably the most skilled idols in their generation BUT they’re not a commercial success in the same way big 3 groups usually are, twice is still the big money makers of Jyp, and it’s been 2 generations, itzy and nmixx don’t bring enough money to the company, for example SM successfully transitioned into the new generation , they’re not stuck to red velvet anymore , arepas brings an equivalent amount of impact and money, that’s what I mean by struggle, new Jyp groups aren’t as successful as other groups despite being part of the big 3 , they’re struggling, also itzy doesn’t decide their concepts , Jyp idols have no creative freedom about their comebacks, itzy’s concepts failing is not the members fault, they carry everything they’re given so far, for example Louis Vuitton wanted yeji to be the face of the brand but Jyp rejected it, this is what I mean when I say Jyp can’t keep up with the times , they’re struggling , we’re in the 5th generation of K-pop and Jyp is still relying on their 3rd generation group because nothing they did after 3rd gen succeeded
@@Tarikkb NMIXX does bring in money lol they brought in over 600K with their last comeback in August and Lily , Haewon , as well as the other members are promoted Sullyoon just did a Le Coq Sportif ad campaign, they’re in Miami for Billboard week etc . And Louis Vuitton already sponsors both Nayeon and Felix so that’s why Yeji was rejected and she’s being picked up by Dolce and Gabbana and Roger V (& attended the fashion shows for them ). JYP in my opinion tries to give each member after contract renewal a different brand that somebody else in the company doesn’t have . & JYP is actually relying on NMIXX , Day6, the subunit of Twice and the soloists as well as SKZ to carry the company (1 of them is 4th Gen and NMIXX is 5th Gen) so clearly it’s not only 3rd Gen Twice carrying JYP by themselves. Itzy would be carrying as well (they do decent in sales ) but they can’t figure out what their concept is .
@@Sandrinarhonda ofc they bring in some money , I’m not saying they don’t bring anything , I’m saying they don’t bring in enough money especially compared to other groups in the same generation like IVE aespa and etc, you keep saying , they promoted their albums but that didn’t mean much,every group promotes their album , that’s not a proof of profit , Louis Vuitton wanted yeji back in 2020, when itzy were still at their peak, but Jyp said no , they say yes now because every idol is a part of a fashion brand, but back then they would reject these kinds of offers even tho it would elevate the idk and the groups brand, now almost every idol and group is a part of some brand , sadly it’s not that special anymore , but it was back in 2019-2020, Jyp failed to recognize an opportunity , naywom is one of their biggest idols ofc she has those opportunities, I’m saying Jyp fails to do these with their new groups and they end up falling behind in the generation , they’re not flopping but they’re not succeeding in the same way twice , miss a and etc succeeded
@@Tarikkb JYP groups do have creative freedom , & Itzy had the opportunity to change their concept and they stated they didn’t like the concept changes so there’s that & JYP has successfully transitioned !! Even JYP’s Japanese groups ( Niziu & NEXZ ) & Chinese Group Boystory also bring in money so this is ridiculous to make it seem like everybody is struggling. The only group struggling is Itzy because there’s no musical direction or concept for them but even they went on a world tour and have been trying . So yes JYP has transitioned just as much as SM . We have to wait and see the sales of Itzy’s for Gold against Aespa and see how that goes but even Red Velvet might be on permanent hiatus now since some of the members might leave which is why Aespa is picking up their slack and being overworked.
Not really because Twice is still popular especially the Soloists and the subunits even One Spark was still apart of the main concept so you understand what you’re getting from them but with Itzy you never know what direction they’re going in !!
IN MY PERSONAL OPINION, I like every itzy title track but not much on bsides. though i know very few side tracks, honestly they're so addicting and is very good to listen to. whether or not people hate itzy i will always like atleast one song from a new album. im not trying to be defensive but music taste is subjective. you might like a song and i wont and vice versa, my music taste is very diverse too as i listen to 4-5 hours of music everyday . so that is probably the reason why most "new" sounds of certain kpop groups sounds odd/weird. y'all can drop opinions on music but don't hate the artists and singers too much to the point where you act like they never did anything significant to the music industry. y'all can argue with the wall!!
![Lets redesign Marinette!! [this took 3 years to make]](http://i.ytimg.com/vi/cgXLx4jklZU/mqdefault.jpg)
missed y'all ♥🎀
Hi! I just wanted to say is that I think JYPS main problem is debuting with a BANGER concept that some people like but some don't, but the later on wanting to adapt to whatever concept is in the trend right now. Then the fans that liked their old concept get upset and the whole thing starts over again.
We missed you.
@@Coquette_girly47literally what they did with itzy and Nmixx!!
Plz upload more often i like your analysis videos :(💫
Btw i'm still waiting for the Rosé episode in the Blackpink Olympics series..since it's the beginning of 2024 Olympics i thought i should remind you about it lmao XDD but yeah jokes aside i wanna hear Rosé's as well
Missed you too.
For me the promotion strategy is the problem. Because only sending them music shows isn’t working and they stopped buying them @ds.. since cake era fans are the ones donating to the fanbases to buy @ds.
The members have huge potential in Korea and JYPE doesn’t cares to promote them. Yuna has the “IT” girl energy, Chaeryeong goes viral anytime she goes on a variety show and Lia goes viral anytime she sings in her rnb style or do a photo shot, and all the members are great at MCing
for real im not seeing the members doing these types of actvities like they were before and the company needs to utilize the girls' strengths which you highlighted
True. The only issue is promotion. They have no brand or music deals.
I was so mad when they released Born to be and Untouchable without Lia. Because it was exactly what we wanted from the group.
rightt, while I understand why people boycotted because of Lia’s absence it was also upsetting considering this is what we’ve BEEN telling jyp to do with itzy, born to be was nowhere near bad but Lia should’ve been apart of it.
@@ang3lie When they dropped Born to be I was afraid people would say "look they are better without Lia"
mmm those songs are still mid, they can't compete with these new girl groups at all...
I think born to be isn’t that good but I love untouchable like to me it’s perfect and a new kinda direction for them.
@@NewSyl_zx9ik Actually, it was the opposite. I remember the fans were worried if Lia was ever coming back. JYP was continuously making a comeback with 4 members when they could have gone on a little hiatus.
i agree and disagree.
i agree that jyp fumbled with itzy ever since sneakers and that criticism is very needed in their case. i also agree with the fact that midzys try to paint every little ounce of criticism as hate. however i disagree that there was no hate train. hating sneakers and boys like you is one thing but the whole yuna pick me fiasco, the hate lia got even though she was on hiatus and kpop stans starting to deny itzys dance and performances abilities, calling them names and whatever. Those are all things that did happen at that time and kpop stans just played it off with "yeah but sneakers and boys like you were bad" and "i'm just criticizing it"
Real, and it also hurts when I'm one of the only Boys Like You defenders cause I think that's one of their best songs imo 😂along with Dalla Dalla, Nobody Like You, and Mr. Vampire
@@brendan6555 I did like those songs (including Boys Like You) but i get that it doesn't sound very itzy-like. also the yuna pick me fiasco was absolutely a hate train crafted out of nitpicking
I watched Planet Minjae's video on the worst releases of 2024 so far and even though I personally disagree with him putting BBB in that vid, he did say something that I agree with. Having your title track be worse than your b-sides is one of the worst marketing decisions you could make. I love Itzy bsides, but I remember when the Kill My Doubt album came out. I was talking with friends and I said that they could have made None of my Business the title and cut Cake entirely and that would have been much better. It is not the responsibility of listeners to give artists a chance, artists are supposed to put out music people want to listen to.
But that's what they do. They release music they think fans want to hear. And on top of that, ALL of their fans aren't interested in the sound so they'll always be displeasing one side so it's always a lose lose situation. Fans job is to stick around as a fan if they like the music of the artist or leave and find a new artist who music style fits their tastes. Not change others to be what they want them to be
But that's what they do. They release music they think fans want to hear. And on top of that, ALL of their fans aren't interested in the sound so they'll always be displeasing one side so it's always a lose lose situation. Fans job is to stick around as a fan if they like the music of the artist or leave and find a new artist who music style fits their tastes. Not change others to be what they want them to be
YES, their bside songs are so good. I remember that when at first heard "Kill shot" I was like" "How the hell this isn't a title song? That's so good. And that doesn't even has the MV". I am also really in love with "None of my business", that's my second favourite song in this album. While "Cake"... I like only Yuna's part (shake it, shake it...)
@@ЧураЯрина Ohh the way i thought i was enjoying Cake until the chorus dropped 😭💀, JYPE really did them dirty, if i didn’t knew who Itzy was and that chorus dropped i would have thought they were the worst singers ever cause that chorus made them sound annoying as hell 😭
I find it funny how music taste can be so different. To me, Cake was better than NOMB, even though Cake got repetitive over time, I still liked it more than NOMB. It never grew on me and I just didn't like the sound of it. But I gotta say, Cake definitely isnt a good title track and I feel like NOMB would've been to weak
For me " boys like you " didn’t do it for me at all while " untouchable " sounded great for me. And yes music is subjective,
but I feel as if they lost their original plot/ concept and sound and that’s why people didn’t tune in. (For example : Ive, yes they change sounds but it’s still elegant enough to be unique to them ).This is why concept and consistency is important people. This is also what helped many groups to be successful. If anything I think JYP should promote more of Itzy's strengths ( promote them everywhere until the general public is tired of them ). So where the hell is the marketing team of Itzy ?
Heavy on Ive. I said that many times, you can HEAR that it's their song and the album's consistency is here.
For itzy, I think they can't pick a side: they have hard hitting girl crush, and Ryujin and Yeji greatly appeal to it and somewhat of a bright side, which I'd say is more for Lia and Yuna (I don't say that they can't do otherwise, the girls are really versatile and talented)
Their earlier discography managed to combine it, but starting from mitm and sneakers they can't find perfect 'inbetween' for them
BtB comeback was decent, although I didn't like and I hope jype finally will get their s together and will continue to be on a right track for them
You said concept consistency is important but so many people love when your groups change their concept. Ex: Red Velvet.
@@carterjones4675 But even Red Velvet's changning concept IS their concept, and on top of that when it changes it is still within certain boundaries that bring a "Red Velvet" image. For example they are vocal heavy, clean, and highly artistic across the board. You could not imagine RV releasing an Everglow or SKZ-like EDM, instrumental-heavy title track or an extreme hip-hop based release without it being inconsistent and jarring, even though that would technically be the biggest "concept change". Yes people appreciate diversity, but without those small elements of consistency in ALL releases it will be recieved badly.
As stated in this video, Itzy's point of difference is their dance breaks, so when MITM changed the concept AND didn't retain the dance break, a core part of their identity/strength, it was recieved badly by their supporters.
I think Dreamcatcher is pretty much the perfect example of consistency with concept and sound. They might not be huge in Korea, though they've gotten an influx of new fans recently with Justice and Bon Voyage, but they've kept their fanbase. And when their more dedicated fanbase did criticize some releases, they course corrected pretty quickly. You can never appease the general public forever. Every group that dominates the charts always gets replaced my others eventually. But keeping the same sound and concept while expanding on it keeps your fanbase loyal enough to keep doing well and produce consistent results.
@@alix4256 I understand what you're saying actually, but Not Shy came out before MITM and it didn't have a dance break and people liked it. And I remember a lot of people liking MITM and Loco. Itzy's downfall started with Sneakers. Also I don't think them not having dance break was something many people were super concerned with. I think it was just that the teasers for sneakers made the actual song fall short and it was disapointing. The teasers were giving badasss royal vibes but what we got was "pull my sneakers on" instead. That's what really upset people, and for that I understand and agree it was disapointing. And for Boys like you I get if it's not really your thing. But everything after that was super forced hate, because Cheshire, Cake, and Untouchable were all very Itzy coded and were very good.
When Itzy released Ringo, I was like dayuuuuuum where is this in their Korean releases because we haven’t seen this since Loco. And then they did it in a Korean release which was SO REFRESHING, but without Leah… Like I’m glad that she got a chance to fully recover, but it’s so disappointing that we got the good songs without her. It’s not even like a Handong situation where I can pick out what her lines are supposed to be.
JYPE really needs to figure out their marketing department since they don’t really know how to properly market any of their groups at the moment, and they keep doing bait and switches. They did it with Nmixx too, where I was so excited for that acapella teaser and those girls actually have the vocals to pull it off.
Yes, Ringo is so good! Their japanese songs should be more promoted because they are on the same level as their korean songs imo
@@flying_balloon1mangoexactly Ringo is the perfect concept for them like bring that to Korea and make it futuristic cyberpunk please !!
It’s also because of the oversaturation of girl groups debuting. The competition they had before between the other groups aren’t as low as it use to be.
There was a hate train and I will die fighting on that hill. Sneakers wasn't even THAT bad but fans decided it was because they got fooled by the trailer. And then the fans voiced out their opinions on it and suddenly those people waiting to jump onto any weak spot decided to use that opportunity to pile on other "opinions". Lias dancing, Yunas hip pads, Pick me allegations. Then came the criticism on their whole discography from fans as well as non fans. The disappointment of the fans was quickly overshadowed by the "they were never that great as compared to X group to begin with" opinions. This carried on to the born to be era and damn the fans could hardly make a good compliment without someone else providing a "You are kidding its not even that good" opinion.
I do wish JYP would find a good song and a solid consistent image for itzy as you suggested. But the truth is K-pop fans like shiny new toys. Itzy has been in the industry too long and the original die hard fans are the only ones who will stay. So the change either needs to be so iconic that the western K-pop fans will acknowledge it and boost the group OR they need to find another strategy to slowly introduce themselves to a new target audience.
They need better promotion strategy and promotion material. That is the biggest problem
those types of songs can never compete with the songs today's groups are releasing. so they need good songs to stay relevant
sorry but sneakers is really that bad of a song. especially the chorus, it's just atrocious
@@lovelymill Agree to disagree? It was preppy and cutesy and I loved the vibe of it while doing work.
@@lovelymillput ur sneakers on,it not bad I personally loved it
They peaked at debut. And you're right about Yuna. I don't know why they aren't pushing her more
JYP (CEO) needs to work with a therapist on his Suzy problem. The fact that TWICE weren't really allowed to work on their personal brands up until recently...
Their peak was def NOT at debut😭
For me Dalla Dalla is their best song. Also their biggest hit in Korea
@@Xxhyeem it quite literally is their biggest song in Korea and what made them popular, up until wannabe they were hit after hit but not shy to Loco I'd where they started to give mid success then completely fell off
@@RichRichification not true. Ofc they started out strong and dallaX2 was a massive hit but their career continued to peak wannabe TO loco and even sneakers era. And they never fell off but whatever floats your boat. Cause how can a “completely fallen off group” hold the biggest attendance for a 4th gen gg outside of Asia. From their recent tour
What’s crazy is that yall try to push that narrative but they continue to chart, sell out, and tour successfully😭
+ their last album being the only one to underperform in charts and that’s enough for yall but they rushed it and a member was on hiatus.
People bitched about mafia and loco and now here we are jyp is as much to blame as midzy cause alot of them complained while the general public liked the two songs
for real i feel like it's tough to sort out who likes what or what percent of the fanbase liking which concept is larger unless they perform surveys (but even then there would be response bias)
For me mafia is one of their best songs
@@Jeezthatbitchsexysame I love mafia, but I remember a lot of Koreans saying the raps didn’t make sense and hoped that international fans don’t look up the translations
Mafia is my fav song from them till today
wrong. the songs were only liked by midzys not by the general public. cuz no matter what songs a group or artist releases, the fans will eat up everything and that's a fact about kpop stans. matured people and who have good taste of music can never like those types of songs
Itzy HAS experienced one of the nastiest hate trains tho. The members practically broke down on national tv over it and were open about their severe low self esteem issues AND it literally drove lia to a 10 month long hiatus...
While yes, the music and pretty much everything jype has been doing with them since 2022 hasn't been the best (quite disappointing imo), there's a VERY CLEAR difference between criticism vs hating everything down to how the members look, speak, eat, act, etc. I mean, at the peak of it, there were THREE hate tweets with over 100k likes & several others with tens of thousands (literally came across one TODAY with over 20k)... beyondddd insanity
They really haven’t experienced such a crazy hate train. They’ve experienced hate for sure but y’all make it seem like a lot worse than it is. What they went through is nothing compared to Aespa coachella era or Lesserafim easy era. Even ILLIT has gotten more hate during magnetic era than Itzy during their whole careers. They have been victim of hate that’s for sure but the girls always had a big fandom to protect them and they were never hated by the public.
@@doudoulapin468 aespa actually received valid criticism regarding their poor stage presence (I still think they need to work on their stage presence). What Itzy, IVE, Le Sserafim, and ILLIT went and are still going through are infinitely worse than what aespa went through. Maybe Karina and especially Giselle had actual "hate trains," but Winter and Ningning... not really
@doudoulapin468 ALL of our big fan bases left twitter or were suspended (due to mass reports from antis) after the massive hate train. The only reason we even have any rn is bc we made "regular" fan accs into fanbases, or they were created within the past year due to necessity. We literally spent MONTHS without a chart, global, or voting account... if lia going on hiatus, the members crying on tv, lives, and fancalls, AND fanbases closing down/being suspended isn't proof of a hate train, then what is?
@@itsrainingcaratzens Lesserafim and ILLIT had it worse than Aespa but Ive and Itzy certainly did not. I really think you must not remember well because Aespa used to be hated, it wasn’t until spicy came out that people started appreciating them, before that they received massive amounts of hate. Karina was accused of being a bully pre-debut and they even created fake messages of her badly talking about popular idols, Giselle is a given we all know she received hate, NingNing was victim of a lot of racism due to being Chinese and she also got body shamed, Winter was also attacked for diverse reason even though it wasn’t as bad as the other 3. I’m not denying that itzy got hate, I’m just saying that it wasn’t anywhere near as bad as what Aespa went through. The only itzy members who received a similar level of hate were Lia and Chaeryoung.
@@doudoulapin468 I feel like aespa's hate was more from Korean fans, rather than both the international and Korean fandom. Not saying that it's not hate, pain is pain and it's completely valid, but I personally just saw a lot more hate towards the other four groups I mentioned (from both the Korean and international fandom) than aespa, as a Midzy, Fearnot, Dive, and casual My. And I actually see so many Mys attacking these groups, and it makes me kinda mad to see Mys using aespa's hate (including the poor stage presence criticisms, which they call "hate") to victimize themselves when they are the biggest perpetrators out there. I can't tell you how many Mys I've seen saying these four groups can't sing and should disband. Blinks, Mys, and Bunnies need to learn how to mind their own business
Also SM and Aespa with their 'Ai' concept helped a lot right as the pandemic started, people relied on the internet, so much could've been done
Itzy are seriously funny when they appear on programs etc imo, they have so much personality and talent but, their talents are not utilised+marketed enough, such as born to be and untouchable era, where the members wrote the lyrics to their song (as far as I know) suited them so well but I felt like they didn't make that the main point. If they marketed about their songwriting, (they've done as much as just talking about it) it would've helped, each song was very much like their personalities, including Lia
and the whole center role, even if they rotated roles
MITM made me an ITZY fan. I love that song.
Me too, it my fave
For me, I think the problem was their timing, wannabe was a huge success so why would their company think for a second to change their concept? It was changed too early, Itzy were in the perfect position to reach new heights
am i missing something about twice? it seems that the group isnt actually trying to get fame and they just make comebacks to appeal to their fanbase because they are already a steady group with a steady fanbase. so anything they put out as long as its in their lane the fans will appreciate it. why am i getting the impression from the video and comments that twice is not doing well?
Twice are not charting as well as they used to. But overall, I agree with you. It's almost their's 10th year, and I feel like they are trying to stick to their fanbase rather than branch outside of it.
Its the concept change right? Theur cutesy songs did very very well@@yardenyaniv9631
Because JYP is trying to break into the western market with Twice. Starting from performing alcohol free in an Amarican TV show to releasing a full english title track to now Naeyon and Jihyo’s solo debut and comeback heavily favoring western audience’s taste. However its not working well enough so yeah. They are trying to expand twice’s casual listeners to more on global(western) scale but its not working out well..
Yeah completely agree
@@unuboldlavien9281 both Nayeon & Jihyo’s album did well in Korea and the rest of Asia just because they promote in Western spaces doesn’t mean they’re to expand on something lol !!
I HIGHLY disagree... just as kpop fans always do, fans attack artists personally when they release music they don't like. During "Sneakers" era, I saw sooo many people calling Yuna a pick me, Lia a bad dancer and singer, saying Ryujin makes their ears bleed, Yeji is a bad leader, and Chaeryeong is ugly. Lia literally had to be diagnosed with anxiety disorder for the hate train to somewhat calm down. I don't get why people just can't say "This song sucks," or "This performance sucks" without commenting about the artists bodies or sending them threats. All kpop fans need to learn from history, learn from the Itzy, IVE, Le Sserafim, and ILLIT hate trains, and learn the difference between criticizing something/someone vs. bullying someone. History can't keep repeating itself. And Itzy don't even write their own music, JYP does most of the time.
@@doudoulapin468 I'm a Fearnot, I've seen the absolutely disgusting things that people say to Le Sserafim, especially towards Yunjin, Sakura, and Eunchae. However, Itzy still received a lot of completely undeserved hate. For example, I saw TikToks with millions of views calling Yuna a pick me and commenting on her body, and the comment sections were filled with these weirdos too. Even if it's a slightly smaller hate train, it still was (and still kinda is) a pretty nasty hate train
@@doudoulapin468 thanks for explaining this, it genuinely irritating how people don't understand the difference between getting hate in general and suffering from an actual hate train. Only Yuna has ever suffered an actual hate train, itzy as a group hasn't.
@@everglowup Why do you get so pissed when people disagree with you? You want to have a "healthy" discussion about kpop, and then you act so condescending like this, and that "healthy" discussion becomes impossible. You always say things like "don't be a snowflake" and "critical thinking is dead," and then you're the one being oversensitive because some people simply disagree with your opinion (emphasis on opinion). This isn't a personal attack, I just find it kinda hypocritical
@@itsrainingcaratzens I'm not pissed, I just find it irritating when people exaggerate general hate to "hate trains" for either sympathy points or to guilt trip people into feeling bad about issuing fair criticism. That is not being condescending, I simply expressed an irritaion (which is part of a healthy discussion by the way) You on the other hand are literally coming at me and calling me hypocritical for not agreeing with you. A look in the mirror might help.
@@everglowup I kinda find it weird that you're preaching about "valid criticism" when my criticism of you is also completely valid, and you see it as a personal attack. I didn't say you, as a person, are hypocritical, I just found some of your behavior hypocritical. And like, not everybody has to speak in internet lingo?? Many internet terms like "hate train" are very loosely defined, and idk, personally if I'm seeing TikToks and Twitter posts with millions of views and comments calling Itzy flops, wishing disbandment upon them, and personally attacking each member, I think that's a hate train. It wouldn't make sense to say a group like NewJeans for example has a hate train, because they just don't experience things like that. I have no problem with people hating Itzy's music, I have much bigger issues in my life. But it's disgusting to bully someone or try to force your opinions onto them and call it "criticism"
I do also think the choreography intensity has changed which has attributed to their slight dip in the spotlight. Everyone girl group has hardcore choreography because of them which was on of their standout characteristics.
This video makes me understand why girl group stans are so cutthroat. The competition is wild-
I agree that Yuna is center material! And besides that one of my complain is their solo song release which is too short. I hope JYP will make use of the noise that Lia gets after her return on her hiatus since Itzy is a talented group.
I love Itzy and I love their music, especially the songs that most people seem to hate lmao. What I hate is JYP’s vocal training.
There’s a video of Itzy recording songs, and jyp says Yeji sounds like she must have a cold cause she’s really nasally that day, and im like bitch what? That’s how your company trains almost all your idols to sing! Yeji has always been nasally, and you’re just noticing now???
But can we talk about how there's soooo many new groups coming out right now?
Or is it just me?
It feels like it is
Kpop industry already oversaturated..
MY thing is Itzy themselves said they were not going to stick to the same concept. Yall should’ve known that. For them ppl in the comm. And if some of yall don’t enjoy that leave it at that.
The thing is people say they love the “old” itzy (dalla dalla) and yet.. if they released the same formula know everyone would be like “it’s not 2019 anymore” “it’s not the trend”
I’m sorry but with ITZY you can’t win.
And there was an obvious hate train.
I think its that people thought that itzys self love concept was outdated and it was getting boring and so jype gave other concepts like mitm or cheshire but some midzys wanted the self love concept back while others loved it and now the fandom is torn apart and jype is now confused on what to give music and competition wise, if that even makes sense lol
Anyways where have u been 😭 And time to start the video 😍
Exactly!!!
thank you for acknowledging the impact of mafia in the morning's impact on itzy's popularity !! especially with came right before and after !
"The music is the problem" could not agree more. As someone who's had experience mixing songs in the past, just try listening to the instrumental versions of Icy, Wannabe and Not Shy, all 3 songs were so layered, it never felt "flat" or empty. Then compare then to any of the instrumentals of their recent songs (Apart from Born Again and Untouchable), the beats are very steady, repetitive and often not layered with much, for a lack of a better term, kinda boring haha. An analogy I'd like to compare is their past songs felt like a roller coaster, it was an exciting and fun ride with peaks and loops, etc. And then some of their recent songs feels just like a merry go round haha. At the end of the day though, i still support ITZY, and continue to watch every song and comeback. I just hope they find their footing again in kpop, there's too much talents in the group not to haha
I need people to understand that the MITM "hate" does not in anyway compare to the Sneakers/Boys like You hate. MITM was still incredible successful, yes there was concern and criticism but it wasn't was detrimental as people make it seem.
7:19 so true. atp, it was my 7th year in kpop and i dont think ive seen a concept like that before. eleven had a kind of egyption? feel to it and IVE just OOZED elegance and luxury, while all the other current popular girlgroups were girlcrush or had playful concepts. ive indeed differentiated themselves extremely well
y’all say anything girl groups do is girl crush. there’s almost no girl group right now except yg girl groups that is doing girl crush😭
@@kunpunko i said "the other current ggs" the popular ggs then when ive debuted then was blackpink aespa itzy everglow, basically the big 3 and friends. And these ggs all had girlcrush as their standout concept
Just because other groups release beteer songs doesn't mean ITZY's songs are bad, Itzy release really good music but the competitors are just better, better in production, visuals, promotion. All this really tells us that JYP are at a loss but not that Itzy are the reason for it.
I mean people should be streaming btb if they feel like it’s a good comeback. I personally feel like LOCO was the best comback they have ever came out with. Including the fact that they blew up over their MAMA 2021 performance. THAT was their peak PEAK. Loco is still their best album and comeback to date. They were even selling better than other ggs during that time.
I would never believe someone that said they hate a group because of their song, personaly if I don't like a group's sound I would just ignore it.
Itzys music is simply not it anymore, i loved every single release until sneakers and mafia in the morning is their best title track in my opinion, unfortunately nowadays they can’t repeate the pre sneakers songs succes anymore no matter what they’ll release 😔
MITM is my fav too
its very interesting hearing you and other people talk about music in this way because i'm not able to distinguish concepts (unelss they're super ovbious) and be able to say whether it's "this" or "that", so hearing how others talk is interesting because it really shows the subjectivity of the subject. i don't like or dislike itzy's newer music, to me it all sounds like electronic pop-ish music.
I started listening about a year ago, and I like Itzys newer releases.
Never grew too fond of their beginnings, "Wannabe" being an exception, it's iconic.
For me, "Kill my doubt" was their best Album by far. I enjoyed Cake, Bet on me and None of my business, and Psychic Lover and Killshot are perfect songs.
You may have a point with casual listeners not getting through to the whole Album due to the title track.
They have many other good releases, expecially Japanese (Voltage, Ringo...) I wasn't too fond of their latest Album though.
Anyway, I like them and hope for them to succeed. I think your explanation regarding the competition is quite valid. It simply became much harder to garner attention with great new GGs releasing great songs left and right.
I'm still hoping for a somewhat darker, Cyberpunk-themed Album of Itzy. Build on where they went with Killshot. It's so good, fits them and the spot is not entirely taken yet.
YESSS cyberpunk !!! Itzy would do well with that concept and building on what they started with Ringo, Voltage and Killshot !
I agree with 70% of this video, but you just can't deny that the hate for ITZY had crossed the "bad music" line a couple of times. You don't even have to be a MIDZY to know that, ye we all know kpop stans can get very very nasty and even the own members had talked about their >personal< criticism a couple of times, specially on the "Letters to MIDZY" videos on their youtube. I know that they are not the first and will not be the last k-pop group to get hate online, but what exactly sets them appart for now is that this hate had been up for 2/3 years now.
I'm not trying to sugarcoat JYP'S lacks of capacity to lead the group btw, the last song I actually enjoyed from them was 'voltage'
ITZY needs to get a brand new marketing and management team ASAP, but Kpop stans also need to stop straight up bullying some of the members bc most of them tend to dismiss and belittle everything related to ITZY
agree💯
sneakers is so fun its also kimda like their old concept but ppl didnt like it
I feel like itzy doesn’t have a clear concept and it’s all over the place. Whenever a concept doesn’t stick they move on or always trying to follow the trends
EXACTLY & apparently somebody said Itzy doesn’t want a concept so it’s hard for JYP to put together something for them when they don’t have a clear direction to go into . In my opinion, Itzy would fit the F5VE futuristic cyberpunk concept like they did during the Mafia/Born to Be era . But Itzy said they didn’t like the song sooo JYP is stuck and just experimenting until they find something that the members like and want to continue on lol !!
Born to be is perfect for them. The vocal performance isn't the best but they still killed that comeback
But lack promotion
@@akuhappy3246 they went on a bloody world tour, what more do you want
@@mymelodramaticantics literally!!!
I wish Itzy would’ve gotten more comebacks like their Japanese tracks. Those tracks were iconic: Ringo, Voltage, and Blah Blah were absolute bops. I will never understand why they didn’t stick with a runway concept, Untouchable shows how great they can be with the right concept and songs.
still cant understand how MITM is a bad song for so many people.. it's so strong and fits them perfectly idk and so dynamic
The fact that ITZY came back to back with weak releases is what gets me. Someone at JYP really said “omg guys you know what will go so hard after Loco? SNEAKERS.” Like no you should’ve given Sneakers to Kidz Bop, why would you do ITZY like that. They were struggling ENOUGH
Also I really just need to clarify. Loco was not a strong enough song to save them after MITM. It just wasn’t. JYP needed a Wannabe/Icy tier song to be able to revive their reputation.
@@melthebbin loco era i write comment about why i don't think loco was good enough to raise itzy after the mess of mitm. I got a lot of backlash haha
sneakers was fun and fit them lol and the album was pretty good too. it’s one of their best recent releases. the way yall got mad at them for simply trying something new is hilarious.
for most groups, i feel like they get better with time, but for itzy, they’ve never topped dalla dalla for me, that’s when i realised at about the release of loco that they just aren’t interesting for me. i liked cheshire and untouchable but not enough for me to love them again 😭
Same here. Dalla Dalla is easily my favorite Itzy song. And it's even a bit nostalgic now
I feel like they never topped Wannabe! that was like their peak iconicness
I think their earlier songs before Not Shy were their best. After sneakers, well they kinda fell off..
@elinama7061 True... The fans were literally saying that they should make Wannabe 2.0 and the fact they'll never top Wannabe at all.
@@elinama7061so true
I still have hope for itzy comeback now Lia is back 😫
I agree with the centre-changing so much. Yuna is such a powerhouse of stage presence, she devours every Itzy concepts from the first to the latests (Icy, Not Shy, Mafia, Cake, etc.). Nowadays JYPE doesn't use her strengths at all. She doesn't have much screentime and lines. She is almost always last in line distributions since the Loco era. And still she always gets the all hype, Yuna gets viral moments for anything she does on the Internet. If only JYPE had known how to manage it right, she would've become a new icon of 4th gen and the whole k-pop with strong authority. It could've help to bring Itzy's popularity back or even to another level
3:24 ironically this was my FAVOURITE itzy era, title, and album. i have the poster on my wall and everything xD im not even a stan
Mafia itm is itzy best title track imo. Its the only song that suits them vocally
" Its the only song that suits them vocally"
you realize not much singing happened in that song right?
@@everglowup thats kinda the point, they arent a vocal group and never will be. Anyway, the bridge is lias best vocal moment.
Personally, I prefer Loco.
@@Welchs-Fruit-Snacks musically, i do too. But its completely out of their range.
@@everglowup the irony since we lost the dance break
Following the trends in a blind manner is not good and JYP needs to know that.
@@aplaraujo250 Le Sserafim is doing exactly that and it's working for them tbh 🤷♂️ It really is just the marketing, promo and music quality that Itzy is lacking to make trend following work
@@salembejaoui1880 exactly, it's just overall bad marketing and bad usage of the members. Following trends is fine when it's appealing to the fanbase.
i don’t think itzy is following trends honestly lol
Personally, i hated Cake, sneakers and Cheshire and boys like you. They should have gone directly to the born to be album after instead of Checkmate. I was obsessed with mr vampire, untouchable and born to be
competition in 4th gen and JYP's response to it is explained very well here. thanks.
I feel bad for Itzy, they were one of my ults and I really wanted them to be the biggest gg of 4th gen, but with the competition they have, i don't think they will ever let them, cuz why are they releasing mediocre songs since Sneakers, and we have groups like Ive, aespa, NewJeans, Le Sserafim, Kiss of Life, etc releasing amazing songs with a variety of concepts and sounds...
The switch ups yall be doing. Be serious
@@Xxhyeem wdym switch ups?
@@michyblinkwell according to that person Itzy said they don’t want to stick to one concept and do whatever lol !!
THIRD COMMENT HI AHAHHAHA also itzy is having their new comeback "itz back" do u think it will be a good comeback?
I'm hoping it will be since untouchable was good
@@everglowup yesss idk why no one liked untouchable 😭 the mv was at 7M for like a month when it came out 😔
@@nevertakethatlevelofdisres5459 i belive JYP is relying to much on the fanbase, and some promotion is weird, like JYP is not buying ads for their groups anymore, midzys and onces payed for some. I read k nets did not knew about some comebacks until the promotion. Sometimes happens that fans still support but get tired
IMHO Twice not charting in Korea is mostly because they've shifted their focus to the US market, where they are charting on Billboard, and that K-pop is very fast-paced and as a 9-year group they won't be getting the same attention as new players, who also usually get more funding to help them kick in the door. I wouldn't say JYP is fumbling with Twice, their focus isn't on capturing a new audience with a viral hit (which they actually get anyway, like Look at me, because the music is consistently good), but on satisfying their longtime fans with concert tours and releases that feel like they belong with the rest of their discography. I became their fan in 2021, when they were already shifting from the Korean market to the international one, and I've been really happy with their releases, both old and new, so I think the focus on maintaining the fanbase (which grows older and has more disposable income) is serving them well. 💗
I was literally just watching you 5 minutes ago because i missed your uploads 😂 Guess I got perfect timing
I got into kpop with itzy mafia and the Debut of aespa so I'd say for me this was kinda my introduction and I liked their music since
I am a Midzy and thank you for this video. Would I have watched this video a few months ago, I would have called you a hater and still would think everyone hust hates Itzy and I have to protect them and so on. But because I want to be a mature person, I reflected for a while in how I think of Itzy and the criticism they get. I realised that I was in the wrong and literally all what you said in the video summons my thoughts about the girls' situation now. I really hope JYPE gets their next comeback right, and I have faith after some staff of div2 got replaced by better one and we saw more solo activities and the girls being on famous shows. I do think that it is very unprobably that they become as big as they used to be though. They would need something bombastic.
ty for giving the video a chance 🎀
I’ll always love itzy but dislike the way JYP treats them. ITZY is one of my most streamed artists and I love all of music but I also noticed the shift in their sound! My most streamed itzy songs are the older ones which to me were more ITZY than the songs they recently released. What made ITZY stand out was their original concept (teen crush) but now it’s different
Meanwhile they still sell out concerts. When I saw them in NYC everyone sang along and danced to Sneakers and BLY. Those fake MIDZY complaining about those songs must have stayed home. Meanwhile the show was still sold out.
“Casual fans” aren’t the main album buyers. They’re not what keeps ITZY going. MIDZY are. And we will always be there for them.
fans complaining or saying they don't like a certain release doesn't make them fake though
@@koyarctic if you don’t buy a single version of the album and/or stream the songs (costs nothing) are you being a supportive fan?
That was a rhetorical question.
So much complaining over Sneakers when the rest of the tracks were still fire. If the title track is the only thing that matters to fans then sorry. FAKE.
@@hivelsword why should we buy an album with some meaningless songs? I will buy it only if the song is good, catchy and has good lyrics. not just random words put together and making noises
@@hivelsword...why should fans have to spend their hard earned money on an album that's bad??
@@夢愛-h2u because it affects the girls when they don’t. You know, the ones MIDZY say they love and SUPPORT. Those girls.
And “bad” is an opinion. Are you going to not buy an album because you didn’t love the title track? There are other songs on there.
And if you say an album is bad, is that the idol’s fault? Unless they are the songwriters and producers, no. No it isn’t. But not supporting them hurts the girls. You don’t think they check on how an album is selling?
I'm a MITM defender and never knew that people disliked it so much until like 2 comebacks later. I still listen to it to this day😭🫶🏻
same as a casual listener i never understood the discourse about it
Im definetly part of the casual group that utterly lost interest in Itzy after Sneakers and Cake. But interesting to see the connections in I'll say 'odd' decisions made regarding Itzy and the debuts of other groups. If I was still interested Id probably listened to Born to be more, but as it released I couldnt really care and it didnt really stick either.
I loved mr vampire and untouchable and none of my business and started to rly like born to be too!
I agreed with most things about this video as a Midzy .. it would have been w genius decision for the born to be, untouchable and their solo debuts to be now .. after a hiatus born to be was everything that i loved about itzy.... I enjoyed the era.. but for marketing purposes now would have been better.
My only disagreement with you its the change of center.... Yuna is good .. but Ryujin is also good.
I haven’t finished the video yet but outside of sneakers their music have been amazing, lets je real, chessire and untouchable are probably their best title track in their whole discography after Loco. The problem isn’t the music, its the bad branding, their recent title track have no correlation together, there’s no sense of identity and depth that’s probably why they fell off
Never saw the appeal of Loco, maybe because of the bad Spanish grammar lol. Untouchable is amazing, one of my most played songs. But besides their early tracks, songs are not catchy enough, not musically interesting, not great vocals or interesting concepts, therefore I agree with the video, music is the problem.
you've managed to PERFECTLY incapacilate why I KNOW got7 (and many other jype groups disbanded WELL before all expected to regardless of the dreaded "7 year curse") I mean you hit every point that I as a long term fan of the "jypstyle" have wanted to translate! willful ignorance really be the prob. For example how they currently handle XraDinary, arguably one of the most talented, interesting groups to currently exist among idols PERIOD, a ROCK BAND, is getting handled like they themselves disrespected the board of trusties lol😭jk but no seriously, we can throw vcha in, and many more love the The initial level of freedom that Jy PE affords their idol groups VS other groups at the very very beginning of their career👏🏽 and I like How their contract breakdowns are For their artist individually for within the groups☝🏽, but you just perfectly wrapped up what I Cannot stand about them too😭 no idol company is better lol but the for the idols it should be about longevity always❤ and longevity comes from keeping your ear to the ground and being open eyed enough to know your spot is NEVER secured
id love you doing a video similar to this about aespas career/comebacks/sucess etc
i’m not sure if i agree that their inconsistent discography is why they are very unpopular or not as liked anymore.. i mean look at aespa for example. they have a large variety of genres and change concepts a bit in the discography but are popular and loved. i think it’s just the quality of music. itzy have occasional good songs, but for the most part their discography is just.. bad. a lot of it is quite outdated in ways, and (i’m sorry) but their voices are quite strained and hard to listen to on some more recent tracks. and they just aren’t doing much interesting stuff with their music and concepts anymore. they do have a strong concept about self love and and being themselves, but it feels a bit tired now. i think they are relatively consistent with their concept, honestly, other than the occasional trying something new. the biggest reason though is there’s sooo many girl groups debuting and they all are new and exciting, and other girl groups are continuing to get better and better, itzy has not been competing.
@@kunpunko i agree, most of their songs sound outdated and it's the first thing i thought when i heard Loco. Also, i feel like their choreographies were a big part of their concept and by doing softer dances they lost part of their identity as well.They were known for their hard/back breaking choreographies and they don't have that anymore so what's left?
@@lunam.9640 that too
@@lunam.9640 I think Born to be the song was a step in the right direction but Itzy just wants to do the self love concept basically even Niziu had a dark concept with Rise up !!
LOVED Sneakers and Swipe!…
8:10 tbh, it was the misleading expectations that really destroyed sneakers. cuz honestly, the song by itself is fine. but the teasers showing what could have been just left such a sour feeling
8:50 indeed i did
Ok... it's a preference. I like them, plenty of people like them. Let's just have a fan base and leave them be. They are a strong group and very favorable in personality and charisma. I understand the constructive criticism, but they have had a lot at this point. I don't know if it's approached as constructive anymore. 😥 Much can be said, and I understand this as well. If KPop groups can be praised for versatility even at a shallow level, then why can't the same be said for Itzy? They may not have the best management, but Itzy is the best in my book and no one likes repeated criticism towards something or someone they love, even if it's said to be constructive every time. It isn't always received that way, and no, it isn't always our fault if we don't receive the "criticism" well. I apologize for any sensitivity I have shown responding to this. Itzy still has a strong spot in my heart. 💪🏼
As a Midzy since ICY Era I was sooooo dissatisfied with the decline in music quality with the group, but I stayed because JYPE honestly did such a good job when creating ITZY, but totally missed the mark when it came to marketing the group properly and giving them music we want to swallow.
I didn’t hate “In the Morning” later down the line, I was highly concerned abt the giant shift initially, but it became one of my fav songs later because of Lia’s Bridge Portion (and we all know Yuna ate Stage Presence Wise)
LOCO ATE DOWN. It literally would’ve been so smart for them to continue the more mature side of Teen Crush/Gurl Krush by focusing on Mature (not sexual) Love; at least that’s why LOCO Era ATE👏DOWN👏 for me.
It was similar to egg we knew, but more mature. And based off of what I’ve heard online fan forums say the most, the reason that “In the Morning” happened was cuz fans were complaining abt the adolescent feel Midzy’s were giving; cuz all of their fans were growing up and their music still felt juvenile (hence the fear that their sound may get boring and tasteless).
But LOCO literally felt like it grew up with its audience, but kept the identity of the group.
Ever since Sneakers I’ve been the sad fan that’s been trying to like the music because I like the girls. A starved fan who’s waiting for ANYTHING to eat when released, just because I understand the talent of THE👏GIRLS👏.
I am an ITZY Stan for THE👏GIRLS👏, but their music has made me look foolish for staying.
As a WIZ*ONE who gravitated towards the DIVE into IVE route (literally fitting my vibe of elegance), I can satisfy myself by drifting off into music I genuinely like.
But everytime ITZY releases anything I find myself either liking the music out of force or because the girls served so well Stage Presence and Dance Wise. Literally it was only Cheshire Era that I couldn’t do this with, cuz despite the interesting concept, it was so boring (but Snowy honestly ATE).
I’m hoping JYPE can step it up for the girls as we approach the end of the girls’ 7yr contracts, so they can either end strong, or have a genuine reason to even consider resigning.
I hope for either that, or that if the girls do choose to resign, JYPE will make a perfect strategy on how to make them Chart with Good Music and Proper Marketing.
Otherwise I wish the girls their best as they navigate a more desirable career choice.
Literally how is Cheshire boring. If you want boring listen to like any recent bts song lmao
@@carterjones4675 preferences
@@kahilmclaurin7800 you ate down with that LOCO analysis
@@ITEEZ- 😂😂😂cuz period👏👏👏
@@carterjones4675 I actually don’t listen to BTS cuz I find them uneventful 👀😬🫶
The problem was never the producers, the problem of ITZY was the horrendous management against massive hate and their marketing team, the last ones were the ones who decided what concept ITZY should do, they went only going for what's trending. About the massive hate, you were free to say anything about the group no matter how harmful it was because the company would do nothing to stop it. The music was always divisive, if the casuals loved it, the fans hated it and if the fans loved it the casuals hated it.
i wish another album came before born to be, for example gold and then born to be came when lia was here
I disagree partially. While i do agree that constructive criticism is good, kpop fans just hate. Like is happening to leassera. While I am a huge fan, and I love all their comebacks, just Cheshire that I didnt really loved it, they are being attacked. It reminds me of how I've was attacked in the beginning
Jyp needs to get itzy some new producers, they’ve got the money to pay for just about anyone. Or utilize their best in house producers 3racha, SOMETHING. It’s painful to see itzy struggling like this. And yeah aside from marketing for skz JYPE sucks and even with them it’s not fantastic.
4:55 the transition here is top tier
mafia와 sneakers는 공연때에 가장 호응이 좋은 곡 중 하나입니다. 해외 반응도 엄청 좋은 편입니다. 케이크가 타이틀로서 부족한 건 인정하지만, 그외의 타이틀 곡들은 결코 나쁘지 않습니다. 현재 4세대 다른 걸밴드와도 객관적 데이타에서 itzy가 어깨를 나란히 하고 있고 2번째 월드투어를 성공적으로 진행 중 인 것이 그 증거 입니다.
I like mifm
Its a nice song
But not everyone has the same music taste
I feel so bad for lyre music(she on utube) coz she made tht song and it was receiving
I don't agree with most parts but I love ur videos!!! so fun to watch
Great video! Well researched and great structure. I would call myself a casual listener and Istopped listening to Itzy a while ago. I agree with many of the points mentioned.
the problem with sneakers imo is not how "bad" the song itself is (it's actually not worse than any other random kpop song) and we all know that music is in fact subjective
but it's the missleading previews which caused the dissapointment which made the audience aggressive and they just bashed the song out of frustration bc people wanted that concept and were so happy to finally get it but were fooled(?)
i literally saw this whole thing escalating before my own eyes and i'm just repeating what people were saying at that time
i 100% sure that the criticizm wouldn't be that bad if they'd made proper previews for this song :(
also yes, we need dance breaks back !!
I’m what you could consider just a “casual kpop fan” who loves a good music and has been into kpop since 2nd gen, and ITZY was absolutely one of my favorites during their glory days. I’ve especially loved their unique style and their music up until Loco (bcoz their songs are confidence boosters!) after that it seems to me their comebacks are messy, forgettable and are always overshadowed by other groups. I still love them, especially Chaeryeong, and I hope they would produce good music again 😢
The most interesting thing in the discussion of itsi's discography is that the memory of Cheshire's release has been completely washed out of the audience's consciousness.
Even in this detailed analysis of releases from Guess who to Born to be, there is not a word about Chesire (or maybe I missed it)
Maybe the release of Snickers was a mistake, but the complete disappearance of Cheshier, the mess with the release of Cake and the miss management of the entire Born to Be album... there is a persistent feeling that no one understands what Itzy is about anymore (neither the company/nor the girls/audience)
JYP is not incompetent when it comes to taking criticism. When NMIXX debuted with o.o they STEPPED up and released some of the best songs ever(at least in my subjective opinion) they are for sure bad at marketing nmixx but at least the music direction for nmixx is more properly planned out. So, JYP is being lazy with Itzy.
No NMIXX always had a proper concept since the comeback of Dice . Itzy has never had a proper concept and when JYP tried to improve, fans and the members didn’t like the concept changes soooo. JYP literally doesn’t have a music direction with Itzy . Even Everglow and Dreamcatcher had something solid !!
@@Sandrinarhonda yup you agree!
@@nothx6420 exactly and SQU4D has marketed NMIXX well this year to the point Lily has her own podcast type of show and Haewon also has solo activities and the group has gotten to attend so many events .
So I give credit to JYP and Itzy’s main producer Kobee as well as the production team behind Born to Be for trying yet again to give Itzy a new concept . In my opinion, they need to expand on their Japanese concept by bringing it to Korea and being the futuristic Cyberpunk version of F5VE (Killshot , Swipe , Shoot are all good examples of them doing well in this genre ) .
I feel like JYP's PR team and executives are just crazy. They know they can rely on SKZ, so they just seem to not bother with groups like ITZY, TWICE e.t.c
2022 is the rise of Y2K and easy listening and jyp girl group in general was declined (nmixx is the best in terms of of kchart and it was not that good) but now I think we are entering a transition year and now we wait what will be the next major concept and will itzy recover from that.
I hope jype took their time to rethink what to do with itzy since Lia is back now.
Yet them releasing a japanese single seems like they still not sure about it and just throwing anything and hoping it would hit.
I agree with everything except replacing the center. Ryujin would be perfect in the center if JYP hadn't been actively trying to crush her since debut out of their irrational fear of creating a second Miss A. She had so much hype at debut that should could have been an It Girl at least for a while like Somi and Sejeong but instead she was shoved to the background for fear that she would overshadow the other members. They didn't even allow her to rap in Dalla Dalla. Ryujin has wanted to host and act since pre-debut but JYP still gives her the least schedules of any member. They should really allow her to act in a drama or join some variety show as a primary cast member at least. I think she'd do great and this could re-ignite interest in the group. Of course it could go wrong like how Nana is basically the only member that 99% of non-fans know about in Wooah but it could also go right like how Hyeri really boosted the popularity of Girl's Day. I feel like a Girl's Day situation is way more likely in Itzy's case because there is plenty of content with the other members for new fans to see in order to get to know the other members whereas Wooah's company really only pushes Nana and, to a lesser extent, Wooyeon so it's obvious that new fans would only really know/like those members. To be clear, this isn't Nana's fault or really even the company's because they're small and don't get many opportunities. But JYP is in a different situation. They could use Ryujin as the stan attractor and then push the other members because they have that pull to get solo schedules for the other members whereas Wooah is lucky if even just Nana is given an opportunity.
JYP is really traumatized by Miss A situation. I mean, Jyp can just promote the members just little individually. Even Twice is having individual promotions now.I remember someone mentioning in Reddit that Itzy never had any individual promotions in the beginning, and that could solidify them.I agree with Ryujin joining a variety show cause she is effortlessly funny.
@@Yointrovert Yes, Itzy never had any individual promotions for like the first 3 years or so after debut. Also, while Twice did have a few (like Tzuyu's commercial and Dahyun doing Real Men) when they first debuted, they stopped having any individual promotions at all for years once Cheer Up happened and they got popular. Fans were begging for a J-Line Unit, Solo debuts and some acting from the members for years but it didn't happen until they renewed their contracts 7 years after debut. IMO it was actually smart for JYP to focus solely on whole group promotions when both Itzy and Twice first debuted but after about a year or so they should have started letting them have some individual promotions. Itzy was so big back then that they could have gotten great individual schedules for each of the members.
A great example of this is Le Sserafim. The group started out with Sakura being the most popular by far and then Chaewon and then a huge gap between those two and the other members. But Source did do a good job of finding good individual opportunities for each of the members. Sakura had some individual appearances and her own web-series (where each of the members guest starred) but also focused a lot on the Japanese Market, Chaewon was a regular in a variety show with Hyeri and did some brand deals, Kazuha did some brand deals, Yunjin got to make her solo debut with music that she writes along with brand deals and Eunchae got her own web series as well as an MC position on a music show. Now, while Sakura and Chaewon are still the most known members, all of the members are well known and there isn't some huge popularity gap like Suzy and Miss A or Nana and Wooah. JYP had the power to do this too but they didn't take it and now the result is that Ryujin has lost like 99 percent of her debut hype. And the company STILL hasn't made any real efforts to change that.
@@miadavis4837 that’s not true , Ryujin has gotten some opportunities like doing the Ralph Lauren pop up shop , doing a Gucci event etc . Ryujin will definitely get more solo stuff after contract renewal next year and since she wants to act she will probably get the Dahyun treatment where she gets a ambassadorship for a fashion brand and then attends BIFF . It’s really a shame that Lucy from Wooah (my bias ) is treated like Gaeul from Ive lol she’s lucky to even get a fancam at this point .
@@Yointrovert Ryujin would be amazing for Workidol and work with Haewon lol . As well as a commercial film too since she wants to act !!
6:55 IVE took over me like a STORMMMM. my friends, classmates lovedddd them (maybe cuz we all liked kpop already too)
I feel like JYP has lost the plot but Twice kinda shows how they actually could course correct all that. Solos. Lets be real group activities aside Twice is doing great as soloists. Nayeon's songs both were doing better than the groups recent comebacks. Jihyo also had a great song imo.
I think they should've just get Yuna to go solo while Lia was hiatus. That way they could've profited from the U-Go-Girl hype and created hype for the eventual group comeback. I also think doing a subunit song with Ryujin and Yeji couldve been another smart move.
Then once Lia is back they couldve dropped a full album.
They did do that lol with Chaer and people paid her dust and all the members had solos too . Their group contract is coming up next year so hopefully they figure out a steady concept as a group and go from there !!
I don't see any problems with their music I like Cake
Itzy had only like one or two "bad" songs which were sneakers and boys like you. But that was it. Overall Itzy does not have bad music. The Hate is sooooo forced at this point be fr. The Bet on Me and Born to Be album was so good. They had one year where their music wasn't it but after that....ya'll just be hating to hate. Like in 2020 everyone was telling them to change their concept and they did and now ya'll are backtracking telling them to go back to what they used to do. Like make up your damn mind. Not that it's up to you what type of music they release ofc, but damn. Like their music is better than other more popular groups music lmao.
Lot of people in these comments talking about Twice “falling off” which seems odd when this video should be about Itzy and their music. Love the Itzy girls, but twice should not be brought up in this convo. No matter how many times ya’ll say twice are falling off it will never make it true. They’re gonna keep releasing music that their fans love and they’re gonna keep making history as one of the greatest girl groups ever. Korean music charts aren’t the end all be all in a groups success and the quicker ya’ll learn that the more you’ll learn to appreciate music for music’s sake. At the end of the day, all your favorite girl groups and dare I say even boy groups wish they had even a fraction of what Twice has achieved.
And just to add, I don’t even like most of Itzy’s music, but to deny there wasn’t a hate train is crazy. A member literally had to go on hiatus for her mental health and if you think that didn’t have anything to do with the hate train they got, then I don’t think you live in reality.
There's like one or two comments mentioning twice, what are you smoking
@@mymelodramaticantics well first of all the video itself mentions twice so I’m well within reason to say my opinion on the matter with just that alone. Second, it took less than 30 seconds to scroll through the comments and find more than 2 comments mentioning twice directly or indirectly.
@@lp3530 trust me whoever said that didn't put as much thought into this as you did but good for you sis ❤🩹👍🏻
@@mymelodramaticanticsdon’t know how much brain power you think it takes to write out a single paragraph, but hey I’m not gonna argue with someone who obviously knows a lot more than I do about putting no thought into something.
@@lp3530 I have the mental capacity to write a paragraph but I don't feel the need to prove that to a keyboard warrior who uses kpop as a way to get rid of their misery. The way you express your opinions and act as if you're getting personally insulted just shows how small-minded you are. Have a good day
STAN ITZY
Their new release are not bad but not good. It’s just mid. Wannabe and ICY is way too good compared to the latest comeback. Also SWIPE and SHOOT is hella good and title track worthy.
Nope. Fake news. The overall catalog is great. And these girls work their asses off with the choreo. They will have lifelong back pain as result but for now they living good. Bottom line - the music is solid.
Oops someone can't take criticism 🤭
@@Everythingz127 Cherry picking. Mozart had a Sneakers. Hemingway had a Sneakers. QT had a Sneakers. Is there a crew that works as hard as ITZY? We fail in one of two ways - not stretching and by stretching. BP route or ITZY route.
see this is what confuses me about music criticism, i don't disagree with what everglow up is saying (im not knowledgable enough about the kpop scene to do so) but hearing her dog on mafia in the morning is funny because it sounds like a regular itzy song to me, although the lack of dance break was a bit jarring
so ig it's like what about the music is bad? it SOUNDS like people's subectivity at work but again im not gonna be arrogant enough to say that i know 100% that I'm right because thats not the case
😆
@@xxaavviieerrrrr How much growth did Rush or a Fleetwood Mac have after 6 years. Sgt Peppers wasn’t written until 10 years in and out of disgust with touring and the hate train. The girls work harder for their fans than any bother crew. And supporting Lea during health hiatus is commendable.
@BillyWhaler sorry I don't really understand the 1st part of what you said but yeah being able to support the group without Lia is great and builds hype for the loyal hardcore fans who do
While i agree with most of the points in the video another aspect i think about is Music Video creativity.. From Dalla Dalla till Not Shy or maybe Loco, Itzy's music videos seemed to have good budget or atleast have "iconic" themes or scenes like i can just say " Icy " and most of y'all reading this comment would suddenly remember the scene where lia is dancing in the red dress or Ryujin throwing all those papers in the office... Or if i say "Wannabe" y'all might think of Yuna removing her high heels and walking on thr runway in her yellow dress.. But if i say that for their releases post Loco i don't think there are scenes like that... Basically their mvs aren't as memorable enough anymore. I hope they work on it
I feel like this is a general Jyp problem, they have a hard time keeping up with the newer generation, they’re the only company that promotes their groups like a small company, with doing the same old variety shows and back to back schedules with mostly dated outfit styling, the only group they count on is twice and it’s becuase they solidified themselves before the newer generation could arrive. Nmixx and itzy are struggling , even untouchable somehow felt dated woth it’s styling and camerawork, the sound could’ve been enhanced too. someone needs to sit Jyp down and explain that they should get new stylists, new creative directors that will give each group a custom shape and other promotions that will fit with the new era of K-pop , their idols are too talented to be wasted like this
Nmixx is not struggling, Lily and Haewon are promoted like crazy with one having their own variety show and the other being on Work Idol as well as SQU4D promoting them heavy this year with multiple events and NMIXX also a concept that works for them and makes sense. Their fashion is also pretty good . Itzy’s thing is all over the place and that’s not JYP’s fault he has clearly tried to give them a concept (Not Shy , Mafia , Born to Be , Untouchable ) but Itzy the members they don’t want to do a specific concept and hated their own songs so JYP is trying their best to give them something until they find a concept/direction they want to continue on !!
@@Sandrinarhonda having good music doesn’t mean you can’t struggle, nmixx concept is great , I like their songs too and they’re probably the most skilled idols in their generation BUT they’re not a commercial success in the same way big 3 groups usually are, twice is still the big money makers of Jyp, and it’s been 2 generations, itzy and nmixx don’t bring enough money to the company, for example SM successfully transitioned into the new generation , they’re not stuck to red velvet anymore , arepas brings an equivalent amount of impact and money, that’s what I mean by struggle, new Jyp groups aren’t as successful as other groups despite being part of the big 3 , they’re struggling, also itzy doesn’t decide their concepts , Jyp idols have no creative freedom about their comebacks, itzy’s concepts failing is not the members fault, they carry everything they’re given so far, for example Louis Vuitton wanted yeji to be the face of the brand but Jyp rejected it, this is what I mean when I say Jyp can’t keep up with the times , they’re struggling , we’re in the 5th generation of K-pop and Jyp is still relying on their 3rd generation group because nothing they did after 3rd gen succeeded
@@Tarikkb NMIXX does bring in money lol they brought in over 600K with their last comeback in August and Lily , Haewon , as well as the other members are promoted Sullyoon just did a Le Coq Sportif ad campaign, they’re in Miami for Billboard week etc .
And Louis Vuitton already sponsors both Nayeon and Felix so that’s why Yeji was rejected and she’s being picked up by Dolce and Gabbana and Roger V (& attended the fashion shows for them ). JYP in my opinion tries to give each member after contract renewal a different brand that somebody else in the company doesn’t have .
& JYP is actually relying on NMIXX , Day6, the subunit of Twice and the soloists as well as SKZ to carry the company (1 of them is 4th Gen and NMIXX is 5th Gen) so clearly it’s not only 3rd Gen Twice carrying JYP by themselves. Itzy would be carrying as well (they do decent in sales ) but they can’t figure out what their concept is .
@@Sandrinarhonda ofc they bring in some money , I’m not saying they don’t bring anything , I’m saying they don’t bring in enough money especially compared to other groups in the same generation like IVE aespa and etc, you keep saying , they promoted their albums but that didn’t mean much,every group promotes their album , that’s not a proof of profit , Louis Vuitton wanted yeji back in 2020, when itzy were still at their peak, but Jyp said no , they say yes now because every idol is a part of a fashion brand, but back then they would reject these kinds of offers even tho it would elevate the idk and the groups brand, now almost every idol and group is a part of some brand , sadly it’s not that special anymore , but it was back in 2019-2020, Jyp failed to recognize an opportunity , naywom is one of their biggest idols ofc she has those opportunities, I’m saying Jyp fails to do these with their new groups and they end up falling behind in the generation , they’re not flopping but they’re not succeeding in the same way twice , miss a and etc succeeded
@@Tarikkb JYP groups do have creative freedom , & Itzy had the opportunity to change their concept and they stated they didn’t like the concept changes so there’s that & JYP has successfully transitioned !! Even JYP’s Japanese groups ( Niziu & NEXZ ) & Chinese Group Boystory also bring in money so this is ridiculous to make it seem like everybody is struggling. The only group struggling is Itzy because there’s no musical direction or concept for them but even they went on a world tour and have been trying .
So yes JYP has transitioned just as much as SM . We have to wait and see the sales of Itzy’s for Gold against Aespa and see how that goes but even Red Velvet might be on permanent hiatus now since some of the members might leave which is why Aespa is picking up their slack and being overworked.
I dont think theres a way to revive Itzy's popularity.., this is so sad they became like TWICE lmao
Not really because Twice is still popular especially the Soloists and the subunits even One Spark was still apart of the main concept so you understand what you’re getting from them but with Itzy you never know what direction they’re going in !!
IN MY PERSONAL OPINION, I like every itzy title track but not much on bsides. though i know very few side tracks, honestly they're so addicting and is very good to listen to.
whether or not people hate itzy i will always like atleast one song from a new album. im not trying to be defensive but music taste is subjective.
you might like a song and i wont and vice versa, my music taste is very diverse too as i listen to 4-5 hours of music everyday . so that is probably the reason why most "new" sounds of certain kpop groups sounds odd/weird.
y'all can drop opinions on music but don't hate the artists and singers too much to the point where you act like they never did anything significant to the music industry. y'all can argue with the wall!!
Thank you sooo much for these essays! This is all i'm looking for on youtube!