What is an Empathy Map?

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  • Опубліковано 7 бер 2019
  • Start getting user feedback today: www.playbookux.com/
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    #ux #userexperience #whiteboard #empathymap #designthinking #userresearch

КОМЕНТАРІ • 43

  • @derrickduplessy215
    @derrickduplessy215 4 роки тому +29

    One of the most clear explanations of empathy maps. Thank you.

  • @ajaym6795
    @ajaym6795 3 роки тому +17

    Thanks for taking the time to make this video. Its become more clear that the field of UX is becoming overloaded with "tools" such as this. As important as it is to understand the users, we are making things difficult for ourselves with all these tools that more or less serve the same purpose (Hicks Law). We must focus on what really matters. In the real world, rarely will we come across clients who are willing to give designers the time required to deliver a complex product. Perhaps that's just the way it is in design studios and maybe all these fancy tools are useful if you work in a product company.

  • @deniswastaken
    @deniswastaken 2 роки тому +9

    I hate all these kind of side activities in my studies. But I want to thank you people who always helps me to complete assignments. I had no idea about empathy mapping but after your explanation I wrote my assignment completely by myself. Thank you very much.

    • @akinkoredeakinola8049
      @akinkoredeakinola8049 2 роки тому

      Hello Denis I don’t mind using your help to get my assignments done I have certain questions

  • @thembelihlemasina3018
    @thembelihlemasina3018 2 роки тому +2

    thank you so much for this clear and simple but effective explanation of empathy maps - my lecturer could nevaaaa. xo

  • @PhirunKao
    @PhirunKao 2 роки тому +3

    This is a great explanation on empathy map. Thanks for sharing.

  • @BrunoAnjos21
    @BrunoAnjos21 2 роки тому +1

    Your content is gold. Great job. Thank you!!

  • @aditya_das
    @aditya_das 4 роки тому +1

    Your channel is awesome! Fantastic work.

  • @elcasa6587
    @elcasa6587 3 роки тому +1

    Thank you so much!!!! Very nicely done!!!

    • @PlaybookUX
      @PlaybookUX  3 роки тому

      Glad to hear it was helpful!

  • @raviprakashbadal7767
    @raviprakashbadal7767 2 роки тому +1

    mindblowing explanation .thank u

  • @melimastrangelo
    @melimastrangelo Рік тому +1

    Super clear. Thanks for sharing!

  • @msjesethkameta
    @msjesethkameta 4 роки тому +1

    This is great!!!

  • @haziqzulkifili4708
    @haziqzulkifili4708 4 роки тому +5

    Great and simple video to understand! Just a question, then how do I choose to prioritize which problem to work on?

  • @itsdevgarg
    @itsdevgarg 2 роки тому

    Very helpful!

  • @turkialreqimi9546
    @turkialreqimi9546 4 роки тому +1

    Perfect

  • @benzox9940
    @benzox9940 2 роки тому

    I’ve been trying to understand the use of empathy mapping. This made it clear

    • @PlaybookUX
      @PlaybookUX  Рік тому

      So great to hear. Thank you for the feedback!!

  • @ktobs_draw
    @ktobs_draw 7 місяців тому

    Thank you so much

  • @galihrizal1307
    @galihrizal1307 2 роки тому

    thankss for insight

  • @gemi9i1
    @gemi9i1 3 роки тому +1

    What about an empathy map after the affinity but before a product? How do you gauge what they do by what they say they do ? Thanks

  • @mihoubsarah435
    @mihoubsarah435 4 роки тому

    Hi.. I thank you for explanation of the empathy map.
    Do I should explain to the person that I'm interviewing that I want to make a new product, so I need to know what are your habits, how do you think... Ect ?
    Because, obviosly, the user will ask me about the them of our discussion.

  • @620annika
    @620annika 3 роки тому +5

    Do you have one empathy map for each personas e.g. 2 personas, 2 empathy maps?

  • @tonys490
    @tonys490 2 роки тому

    i am working on ux case study , what stage dowe do emplathy mapping .. do we show trhefinished app and ask them to navigate and collect thrir thougts or is it done before starting the app screens ?

  • @charlieklz
    @charlieklz 2 роки тому +1

    So what happens when the user says something different as opposed to what they feel and think??, especially if they are not comfortable discussing it in the open or freely??

  • @ChayonShaahOfficial
    @ChayonShaahOfficial 11 місяців тому

    good tutorial

  • @kennycruzrevilla5489
    @kennycruzrevilla5489 4 роки тому +1

    Great video definitely!, though I would like to ask how we determine how many people I should interview to get a reliable figure of my customers' needs?

    • @derrickduplessy215
      @derrickduplessy215 4 роки тому +2

      Start with 5 people. If they say dramatically different things, interview 5 more until you can see the patterns.

    • @kennycruzrevilla5489
      @kennycruzrevilla5489 4 роки тому

      Derrick Duplessy thanks for your recommendation!

    • @mihoubsarah435
      @mihoubsarah435 4 роки тому

      @@derrickduplessy215 How we can start the interview with them ?
      Should I say to them, that I have a new product and I need to Know your habits, your way of thinking before I put it on the market ?
      I don't know how to convince People to speak with me and gain their empathy to have the real information ?

  • @boomerangfish3558
    @boomerangfish3558 3 роки тому +1

    WHY can't I replace personas with empathy maps?

  • @dayenm-a4259
    @dayenm-a4259 3 роки тому +2

    Only teachers would care about this i couldn't give two shits about that its not like people would care about how ur feeling in irl this is just a way to mask how u need help without directly asking it

  • @brandonburlington3513
    @brandonburlington3513 2 роки тому

    Are these mapped to a step in a user journey?

  • @charlie.ortizr8423
    @charlie.ortizr8423 2 роки тому

    A bueno garcias

  • @user-re7qr3jf9p
    @user-re7qr3jf9p 11 місяців тому

    Awesome video!

  • @anburajjames1152
    @anburajjames1152 10 місяців тому

    How to apply elections

  • @shafin9003
    @shafin9003 3 роки тому

    I needed this for class bruh. Bro ofc white girls say I need starbucks to live. Just eat and wake up an you can live. Anyways thanks though.