The Big Reason Nike is in Trouble

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  • Опубліковано 31 гру 2024

КОМЕНТАРІ • 495

  • @getnohappy
    @getnohappy 3 місяці тому +435

    Perhaps the stupidest phenomenon of the last few year is how many companies, from tech to shoes, looked at changes in consumer patterns caused by being locked in our own homes due to a deadly pathogen and said, "yes, people will want to do this forever". Calling it management by spreadsheet would be an understatement.

    • @robertbslee4209
      @robertbslee4209 3 місяці тому +7

      It will be a long time before people don't want shoes though 😅

    • @getnohappy
      @getnohappy 3 місяці тому

      @@robertbslee4209 Purely speaking for myself, I would never buy shoes without trying them on first ^^

    • @danielebowman
      @danielebowman 3 місяці тому +12

      The video game and Tv streaming companies are most guilty of this. 😂

    • @grmancool
      @grmancool 3 місяці тому +3

      some things did change for the long run though. for example most companies offer at least some hybrid arrangement to office workers

    • @getnohappy
      @getnohappy 3 місяці тому +4

      ​@@grmancool true, I suppose the difference is it's something we always wanted. Ironically there is the dubious trend of ordering us back in.

  • @nickns732
    @nickns732 3 місяці тому +125

    Companies way over estimate customer loyalty.

    • @carboy101
      @carboy101 3 місяці тому +11

      Facts. Customer loyalty is fickle

    • @1wun1
      @1wun1 3 місяці тому

      @@nickns732
      Apple found a cheat code.

    • @door1479
      @door1479 2 місяці тому +6

      Especially when forced labor is involved.

    • @shinqqing5161
      @shinqqing5161 Місяць тому +1

      ​@@door1479 Idc about forced labor. They can employ slaves if the quality of their products are actually good then I will still buy it

  • @user-op8fg3ny3j
    @user-op8fg3ny3j 3 місяці тому +402

    Shoes and clothes are literally one of the few things that most people actually need to try on in person for purchase

    • @swagathshetty
      @swagathshetty 3 місяці тому

      @@user-op8fg3ny3j not to mention the chances of getting fakes online is higher

    • @thaddcorbett2148
      @thaddcorbett2148 3 місяці тому +11

      Not really, unless you're trying a new brand's shoe for a first time. In that case it's better to buy in person.

    • @abel6416
      @abel6416 3 місяці тому +34

      I agree, Issue is that different items have different sizing. I never buy jean online because the way they flip is a coin toss. Shoes same thing for example Yeezy 350 I can wear a size 11 comfortable. While a size 10 is huge when I'm wearing Nike air forces. The sizing help guides aren't helpful.

    • @nikolasthethief
      @nikolasthethief 3 місяці тому +4

      Greed. Stupidity. Naivety.

    • @steveweidig5373
      @steveweidig5373 3 місяці тому

      @@thaddcorbett2148 I have feet that have a size difference of about 1 European Shoe size apart. Even if I know the shoes from a specific brand, I still have to try them on to see if they really fit, as they tend to be floppy on one foot and too tight on the other one. As such the only practical way for me to buy shoes is in-store.

  • @ERobbins1234
    @ERobbins1234 3 місяці тому +135

    The quality of Nike trainers have also declined. The last few pairs I brought were either squeaky or wore out after 6 months.

    • @cuthomas4664
      @cuthomas4664 3 місяці тому +4

      You have to check out the Hoka sole quality, they are super aggressive in term of internet noise, but their running shoes is so muted after 1-2 month. I think for shoes durability consistency, only Mizuno, and in a lesser extent, Reebok and Adidas worth mentioning right now

    • @AlphaGeekgirl
      @AlphaGeekgirl 3 місяці тому +3

      @@cuthomas4664 what the hell is Internet noise?

    • @TimSchulzks
      @TimSchulzks 3 місяці тому +1

      You are right: Always bought Airmax 90 - first pair now that are squeaking. Also got the new AirMax DN - also very squeaky.

    • @Embargoman
      @Embargoman 3 місяці тому +1

      Try Skechers.

    • @theoflava876
      @theoflava876 2 місяці тому

      Bare fraud them a mek now

  • @janmdsdks
    @janmdsdks 3 місяці тому +49

    Their prices are premium but their product quality is subpar.
    My first Nike product were white Air Forces - expensive shoes that fell apart almost imminently in at least 3 different ways. My refund request was denied, even though I bought them in Nike's own store. So instead I started buying Adidas, with better prices and more interesting designs. Never buying anything from Nike again.

  • @ArtimusDragon
    @ArtimusDragon 3 місяці тому +144

    I don't understand why these companies always feel as though they have to increase their wealth every year. Why can't you just be happy that people are invested in your brand? Why must you get into price gouging?

    • @ThatGuy-bz2in
      @ThatGuy-bz2in 3 місяці тому +49

      capitolism. Investors want growth. That means a company has to make more this yeah than they made last year. Every single year. If they don't, investors get mad, the stock price drops and executives get fired.

    • @haydenholdsworth9632
      @haydenholdsworth9632 3 місяці тому +32

      It's not capitalism's fault necessarily. A company owned by a small group of people will be happy with a large share of stable profits that don't need to grow much.
      Large scale public trading encourages this behavior. Millions of investors on the market plus huge firms all uninterested in the companies, uninterested in the dividends because the shares are worth such a small %. This all means the majority of investors are only interested in driving up stock price through speculation and unsustainable growth to sell for more than their purchase price.

    • @ThatGuy-bz2in
      @ThatGuy-bz2in 3 місяці тому +24

      @@haydenholdsworth9632 the stock market and public investing in companies is a core part of capitalism. You're saying it's not capitalism's fault, it's just a core part of capitalism's fault. It's kind of splitting hairs.

    • @Bookworm214-y3d
      @Bookworm214-y3d 3 місяці тому +8

      I dont get it either, i own a restaurant...the fact that i have 10 ppl in my restaurant for an entire day is cause enough for celebration to me. ...i dont need more than what i have...i love my life, i cant imagine ripping ppl off to have more and do what with all that money?? Looking at p diddys situation, i dont wanna get rich

    • @GANDROID100
      @GANDROID100 3 місяці тому +2

      because the ceo is hired to make the stocl go up because he is hired by people who own the stock. New to capitalism maybe?

  • @swagathshetty
    @swagathshetty 3 місяці тому +279

    The bubble is popping everywhere. Right from Rolex to Nike.
    Frankly it's been long overdue

    • @dissect123
      @dissect123 3 місяці тому +15

      Rolex is off better than ever, they hit 10 billion Swiss francs in sales for the first time ever in 2023. Ultra luxury brands are currently thriving.

    • @swagathshetty
      @swagathshetty 3 місяці тому

      @@dissect123 Swiss watch sales(watches sold) are down year on year if you ignore the pandemic.
      These luxury companies are making up the loss of volume by increasing their prices. Not sure if it's a long term solution.

    • @swagathshetty
      @swagathshetty 3 місяці тому

      @@dissect123 the Swiss watch industry as a whole is on a decline.
      All the Swiss companies are losing on volumes. They are making up for the loss of volumes by increasing their prices. I don't think it's a long term solution to keep increasing prices to infinity.

    • @ArtimusDragon
      @ArtimusDragon 3 місяці тому +8

      They're too rich and took advantage of their consumers.

    • @dissonance798
      @dissonance798 3 місяці тому +17

      Mmm nah. Luxury brands is another story. But if we're talking about Nike, Tesla, Apple, and Volkswagen, then yes.

  • @nelsonta00
    @nelsonta00 3 місяці тому +39

    I have a friend that brags to me how his Nike is $500 and $1000. I wonder how he is now. I'm not a sneakerhead so shoes are just shoes to me 🤷‍♂️

  • @jamez6398
    @jamez6398 3 місяці тому +210

    Why on Earth would you want to buy shoes online? In a store, you can try on as many shoes as you like until you find one that's comfortable. If you buy it online, you have no guarantee it will be comfortable for you to wear.

    • @The1Maldo
      @The1Maldo 3 місяці тому +21

      I buy Adidas as excample alsways online, their shoe sizes are so consistent that I can order blindly the same size and it fits perfect.

    • @Aubrey2004-j4k
      @Aubrey2004-j4k 3 місяці тому +27

      Lol its usually cheaper online. Just know your size and you good. Bought all my shoes online and they always fit

    • @Swiplys
      @Swiplys 3 місяці тому

      We all know why these brands are collapsing. Targeted boycott. We all know why. Funny how mainstream media and certain parroting youtube channels won't see the reasons why

    • @king_dot
      @king_dot 3 місяці тому +7

      I only buy online if I've on tried the shoes before

    • @YouilAushana
      @YouilAushana 3 місяці тому +1

      Boycott

  • @smj337
    @smj337 3 місяці тому +30

    Asics is not a start up brand, it began as Onitsuka which Phil Knight (the founder of Nike) started selling in the US before founding his own company.

    • @EvMund
      @EvMund 3 місяці тому +1

      Being an upstart is not the same as being a startup 😂

    • @smj337
      @smj337 3 місяці тому +6

      ​@@EvMund that logic still does not apply, Asics has been established for a long time and hasn't suddenly risen.

    • @symptomofsouls
      @symptomofsouls 2 місяці тому

      ​@@smj337it has suddenly risen, now Asics is considered on a similar level to brands like Adidas and New Balance, which was not the case a few years ago. They were a more niche brand before that, made good running shoes but not nearly as popular

  • @rtothec1234
    @rtothec1234 3 місяці тому +50

    Shoes are meant for being worn. Not investment objects

    • @AlphaGeekgirl
      @AlphaGeekgirl 3 місяці тому

      Tell that to the hundreds of homeless people that I have seen literally drag themselves up by their shoelaces (excuse the pun), and OUT of homelessness, by buying and trading shoes. I didn’t even know it was a thing. 🤷🏻‍♀️

    • @akilh340
      @akilh340 3 місяці тому +3

      ​@@AlphaGeekgirl Just because people CAN make money treating it as an investment doesn't mean it is an investment

    • @symptomofsouls
      @symptomofsouls 2 місяці тому

      ​@@AlphaGeekgirlyou can't drag yourself out of homelessness doing that, you need to have spare money to start flipping

  • @stanthemafia
    @stanthemafia 3 місяці тому +102

    Nike charge a fortune for things that I can genuinely get cheaper with other brands and not notice much difference.
    My running and cycling gear is Karrimor and I don’t notice the difference and it cost a fraction of the price.
    My shoes are Adidas because Nike think they can charge £200 because they can.
    Nike went highbrow and we sat and watched while it blew up in their face.

    • @Sacto1654
      @Sacto1654 3 місяці тому +8

      Nike is more into fashion statements than making actual *GOOD* athletic shoes. No wonder why New Balance has been doing well.

    • @itzlion6529
      @itzlion6529 3 місяці тому +3

      What adidas shoe u have?

    • @stanthemafia
      @stanthemafia 28 днів тому

      @@itzlion6529 on cloud

  • @edgarLV
    @edgarLV 3 місяці тому +71

    I don't buy Nike anymore because of the bad quality. Last ones that I bought broke in 3 months. They are too expensive for cheap quality product.
    And my wife worked in Nike factory in quality inspection. She told they have production that goes to Europe and USA, that is made using cheap quality materials, and there is production to China, where materials were better.
    Now she still have her 4 years old Nike shoes that she got from factory. Using daily. Half year ago I bought new Nikes for her here in Europe ...already broken.

    • @HosenMatzZ
      @HosenMatzZ 3 місяці тому +11

      what a believable story. i too, would buy expensive nike shoes in Europe to bring them to Vietnam or Bangladesh and gift them to my totally real wife that works in a factory there and get's the good quality shoes for a huge discount or even free. And there's people even up voting this shit.

    • @edgarLV
      @edgarLV 3 місяці тому

      @@HosenMatzZ they had and have factories not only in those countries that you mentioned.
      Honestly it is not good that Nike is falling, because these factories are giving work to locals. And it is really bring good them.

    • @luisostasuc8135
      @luisostasuc8135 3 місяці тому +1

      Those companies have other options now, and knockoffs have always been popular as long as they get the right style. Nike just offers a consistent market. They'll probably survive if nike falls; it's not like nike is giving them more profit anyway 🙄

  • @navinvent
    @navinvent 3 місяці тому +21

    Frankly unless you are paying for a specialist type shoe, the 100$ shoes are made in same bangladeshi or indian factories that make 10$ shoe, and you are better of buying them for daily use.

  • @thaddcorbett2148
    @thaddcorbett2148 3 місяці тому +12

    I think a lot of people from my generation have gotten away from Nike. We all wanted Nike, Air Jordans as kids, but many of us have changed to Vans.

  • @yashchandkatoch9533
    @yashchandkatoch9533 3 місяці тому +14

    I have lived only to see this day. I am sick of Nike's dominance.

  • @HosenMatzZ
    @HosenMatzZ 3 місяці тому +16

    is he intentionally saying conshoemer ?

    • @lederp42
      @lederp42 3 місяці тому +4

      it really confuses me how he kept saying it as if it was an actual term and not a stupid pun

    • @WanKhairilRezaKamaludin
      @WanKhairilRezaKamaludin 3 місяці тому +1

      I’m not the only one who is bugged by this

    • @victoriab8186
      @victoriab8186 3 місяці тому +1

      It’s probably his natural accent - I would say it that way too. It comes from quite an interesting little linguistic quirk called ‘palatalization’, where a consonant sound moves closer to the hard palate. In English generally this happens when you have a t, s, or c before an ‘ee’/y sound; where the tongue would usually articulate the consonant sound near the front of the mouth, the tongue moves backwards towards where it would sit for the ‘ee’ vowel. If you try this yourself, you’ll find that this very quickly turns the sound into an approximately ‘sh’ sound. Essentially what happens is that that ‘ee’ sound becomes a part of the consonant, so it usually doesn’t then articulate separately. The most common places where we might usually be aware of this, even if we don’t understand the reason, are in the suffixes ‘-sion’ and ‘-tion’, where the i (which would sound like ee/y in the original Latinate/Italianate pronunciation) modifies the consonants s and t, and you pronounce it more like ‘shon’.
      The added complication in this situation is that the letter ‘u’, as in the word ‘consumer’, or as in the word ‘tube’, has two distinct pronunciations. The more commonly ‘American’ pronunciation has a singular static vowel sound, like the sound I was taught as ‘oo’ when I first learnt to read. The more common pronunciation in England is a diphthong, as in, it has a movement between two vowel sounds, and sounds like the word ‘you’. This means that the sound starts with the ‘ee/y’ sound which can cause palatalization of the preceding consonant. With the ‘you’ sound, there is more flexibility over whether palatalization occurs or not, but it’s why you might more commonly hear speakers from England pronounce UA-cam closer to ‘youchoob’ than ‘youtyoob’ or ‘youtoob’. In the same way, while an American speaker might be more likely to pronounce consumer as ‘consoomer’, someone from England might either pronounce it like ‘consyoomer’ or ‘conshoomer’.
      I find it a really interesting linguistic phenomenon, as we are so unlikely to recognise it as a ‘rule’ and yet so likely to use it in our own speech. The palatalization occurring with a ‘u’ is particularly interesting, as it makes the vowel sound of someone from England sound the same as an American, but changes the consonant, where we might usually expect the same consonant pronunciation and a different vowel (or not be intimately familiar with the accent and thus expect consonant and vowel to be the same unless we hear otherwise and recognise it as a feature of that accent).
      I apologise that this comment got quite so long, and hope that my little linguistic diversion was at least mildly interesting.

    • @adrianbaron8033
      @adrianbaron8033 13 днів тому

      Yes!

  • @Ruffel24
    @Ruffel24 3 місяці тому +10

    Their latest models run really bad, that's why I switched to Hoka. Runs better and lasts longer.

  • @codycomer4623
    @codycomer4623 3 місяці тому +3

    Also, their quality has massively dropped. You pay twice as much for a shoe that falls apart in no time.

  • @krozzer2748
    @krozzer2748 3 місяці тому +57

    This video seems to be quite dark/poorly lit? The graphics look fine.

    • @Parakeet-pk6dl
      @Parakeet-pk6dl 3 місяці тому +7

      That’s been going on far a few days already, I’ve been noticing it too

    • @Ben-rz9cf
      @Ben-rz9cf 3 місяці тому

      must have gotten a new video editor

    • @JH-pe3ro
      @JH-pe3ro 3 місяці тому +3

      Desaturated/small value range usually means a color space issue where some part of the video pipeline assumes that a clip has a wider gamut and crushes it down. I think Jack may have changed cameras and didn't check all his settings. It can be hard to catch this stuff because the editing software may do something different from the export.

  • @rsantana389
    @rsantana389 3 місяці тому +14

    Glad that the market became wider. Hopefully lower prices will follow.

  • @toniviskari417
    @toniviskari417 3 місяці тому +6

    I watched an interesting video essay about Nike's problems a while back that I think adds to the details presented here. An argument made in that video was that one of the crucial mistakes the new leadership at Nike did was that because Donahue's initial background is in business consultancy, his approach to the company was that basically everything should be values in an Excel table. Which becomes a huge problem as it is massively difficult to not just evaluate the brand value, but also how different projects contribute to that.
    Hence, and this is how I understood it, Donahue cut down on brand promotion and athlete partnerships, which opened up that space for other brands to move into that space.

  • @momo82041
    @momo82041 3 місяці тому +2

    One thing I never buy from online is a shoe. You gotta try those on before.

  • @JustaGuy_Gaming
    @JustaGuy_Gaming 2 місяці тому +1

    You also can't ignore the decline of sports icons. Everyone knew of Jordan, Shaq etc. Even people with no interest in Basketball. It's hard to say that about today's athletes, and despite that they still get paid millions to sponsor shoes.

  • @Abdumaks
    @Abdumaks 2 місяці тому +1

    Another thing i noticed is how nike sponsores less football clubs the only big clubs on my mind are barca, inter milan and maybe psg, also less countries are using them

  • @ThompterSHunson
    @ThompterSHunson 2 місяці тому +2

    I was only okay with ordering from Nike's site to minimize the risk of getting a knockoff instead of the genuine shoes. In my country, Greece, it's a real plague.

  • @HippasosofMetapontum
    @HippasosofMetapontum 3 місяці тому +3

    That is why iam stuck with Adidas xD they underperform compared to Nike and still mainly keep their qualities - still can buy shoes from them for 50$ every few months if i need a new pair

  • @b3ans4eva
    @b3ans4eva 3 місяці тому +8

    Nike decided to block online orders from overseas earlier this year. There were lots of complaints in NZ when that happened, since their range here apparently sucks.

    • @katzicael
      @katzicael 3 місяці тому

      Yup - it's shyte.

  • @tatsuhitot
    @tatsuhitot 3 місяці тому +13

    Overpriced, ugly, uncomfortable.

  • @bastienguerre
    @bastienguerre 2 місяці тому +2

    Distribution > Brand
    That's why Amazon is now a $2T company.

  • @madness1931
    @madness1931 3 місяці тому +63

    I haven't purchased Nike, in years. They feel like an overpriced brand, where you're paying for the name. A name where you expect good quality, and features, but they do not deliver. I currently own Salomon, and they outclassed Nike in every way, at the price points. Their whole quick tighten laces, are a huge win too, and wouldn't do without it.
    Edit: for those talking about sales... Every brand has deals. 40-70% off is very common. I haven't paid full price my entire life, Nike or not.

    • @chiggywiggy524
      @chiggywiggy524 3 місяці тому +4

      But salomon don't make sneakers and their other shoes look ugly af

    • @memofromessex
      @memofromessex 3 місяці тому

      I have because I know my size will fit. And if you look around, they are on sale somewhere.

    • @N1ghtmareJoker
      @N1ghtmareJoker 3 місяці тому

      Dude. Go to an outlet than wait for some offers. There one with buy any 4 items get 40% off. I got my shoe for like 60

    • @YouilAushana
      @YouilAushana 3 місяці тому

      Boycott power!

    • @abel6416
      @abel6416 3 місяці тому

      I'm more into limited shoes like Yeezys. I wear them cause they look dope to me. If I'm just getting a regular pair shoes I'm def not getting Nike 💀. The only Nike shoes I'd want BOTS have already taken or have been sold back door

  • @Parakeet-pk6dl
    @Parakeet-pk6dl 3 місяці тому +20

    When I hear Nike, first things that pop to mind are tax exemptions and exploitative practices in their sweatshops. So I’m perfectly fine with them being in trouble, to be honest. It already took too long…

  • @AlanPontes-m2p
    @AlanPontes-m2p 3 місяці тому +1

    Brand issues aside, it is quite astonishing that not one 'brainbox' in the board room could see that ceding physical retail space to competitors was a bad idea. Almost everyone prefers shopping for shoes in person.

  • @ottomusprime5028
    @ottomusprime5028 3 місяці тому +5

    Just living a few miles miles away from Nike headquarters I’ve met a few people working there and I’ve heard all the stories that every couple years there’s a huge reorganizations many times over all the way back to their original roles. I don’t think anyone there knows what they’re doing. The designers really well all the shoes are so ugly.

  • @ynie1
    @ynie1 3 місяці тому +3

    I absolutely love On and Hoka, but they are not cheaper than Nike. If anything, they are substantially more expensive. Worth it though...

  • @Carlosmgcosta
    @Carlosmgcosta 3 місяці тому +12

    I do 5 and 10k park runs all the time and I’ve have always been a Hoka man. And Im in Canada.

    • @carboy101
      @carboy101 3 місяці тому +2

      Personally I think New Balance makes the best running shoes in the game

    • @symptomofsouls
      @symptomofsouls 2 місяці тому

      ​@@carboy101so many good running shoe brands. Asics, Mizuno and Saucony are also really good, heard good things about ON. Personally I prefer New Balance but for the super performance (not casual runners) idk what is best

  • @MarkSuckerburg-dt6yo
    @MarkSuckerburg-dt6yo 3 місяці тому +4

    an ecosystem with 4 separate apps for your shoe's. I am in tech myself but tech bro's re-inventing things is stronger then ever.

  • @RuleStarRacing
    @RuleStarRacing 3 місяці тому +5

    They are overpricing everything

  • @tyronemorris5552
    @tyronemorris5552 3 місяці тому +4

    I keep hearing him say "conshoemers" instead of consumers

  • @HumptyDumpty01
    @HumptyDumpty01 2 місяці тому +1

    Dunks: the shoe 50 & 60 year old men wear with suits to try and look “hip”

  • @izzuddinmnasir4884
    @izzuddinmnasir4884 3 місяці тому +1

    Obvious reason:
    1. Expensive af. Nike items is equal to 2-4 items
    2. Nike can be found on bundles and reject shops.
    3. Knockoff brand is booming
    4. Competition

  • @trehsu
    @trehsu Місяць тому +1

    Did you just call asics an upstart brand? The brand that bill bowerman got his start in sportswear selling before nike was even founded?

  • @caseclosed9342
    @caseclosed9342 3 місяці тому +3

    Ironically their name means “victory” in ancient Greek…

  • @bloodspartan300
    @bloodspartan300 19 годин тому +1

    Nike isnt in trouble the have the most market cap by far and the most revenue by far

  • @lvill3633
    @lvill3633 3 місяці тому +4

    Counterfeit shoes, on top of price wars... those are the issues.

  • @DigiDriftZone
    @DigiDriftZone 3 місяці тому +3

    Maybe instead of supporting the oppression of women and creating a line of products to try to cover up and disappear women, they should've focused on sports. This is when I stopped buying Nike.

  • @fateenshareef8716
    @fateenshareef8716 3 місяці тому +4

    I thought it was basic sense that wearable and consumable products sell primarily by eye catching and trials?

  • @MojaveKnight17
    @MojaveKnight17 3 місяці тому +22

    When times are tough people look at their economic situation much more seriously because food, rent and essential expenses and cut expenses

  • @arturskarlovics9929
    @arturskarlovics9929 3 місяці тому +4

    On Running are really good, but I wouldn't say they targeted at a price cautious consumers.

    • @symptomofsouls
      @symptomofsouls 2 місяці тому +1

      ON is for dedicated runners. Good shoe, but about the same price as Nike

  • @Swiplys
    @Swiplys 3 місяці тому +11

    Boycott Nike, Boycott Starbucks, heck even McDonalds is getting slammed. Y'ALL KNOW WHY WE TARGETING THESE BRANDS

    • @JeeGee114
      @JeeGee114 4 дні тому

      Proctor & Gamble with Gillette.

  • @mind-of-neo
    @mind-of-neo 2 місяці тому +1

    Shopping online, especially for something like clothing, is so absurd to me. The real point of online shopping in my opinion is just creating a list of products you're interested in, and when you go to a store and physically inspect the item, that's when you decide if you really want it. That or buying not-very-important iems of which you always buy the exact same thing, like paper towels.

    • @JeeGee114
      @JeeGee114 4 дні тому

      Going to a store costs money and time I rather use differently.

  • @simpletrailers1161
    @simpletrailers1161 3 місяці тому +3

    2:15 so they basically replaced the guy who kept earning them more and more money constantly with... someone from outside

  • @DM-yj9qf
    @DM-yj9qf 3 місяці тому +2

    DTC is good for small niche products, but every small business wants to get into big box retail.

  • @AlexKiritz
    @AlexKiritz 3 місяці тому +9

    I bought the same basic running shoes from Nike for at least ten years, but then they seemingly stopped making them. I couldn’t find normal running shoes even in a Nike store. They insisted on only making shoes where the upper is a single piece of fabric, and it just doesn’t work.
    I’ve since gotten normal shoes for half the price from other major brands. Even $20 Kirkland shoes are better than any I could find the last time I checked at Nike.

    • @doc2146
      @doc2146 3 місяці тому +1

      Greed. Making billions working with retail partners. Cuts out the partners.

  • @TheSimChannel
    @TheSimChannel 3 місяці тому +4

    Are you saying con-shoe-mers as a topical pun or is that the valid pronunciation in your part of the world (UK?)?

  • @sobretodo9692
    @sobretodo9692 3 місяці тому +2

    This situation benefits consumers as there is more competition and innovation in the market

  • @pb6481
    @pb6481 3 місяці тому +1

    During my holiday in China I bought Nike shoes in Luoyang (actually this month). I didn't have a brand preference, but this was the promoted choice there. I needed shoes from a problem solving situation, the shoes I had with me where not good anymore. So I didn't take much time to actually shop. It's just a single experience, but based on it, I wouldn't think that Nike is really doing that bad.
    The price of the Nike shoe there, was similar to what you'd pay for it in The Netherlands. So to me that was a little bit of a surprise.

  • @JerryJ84
    @JerryJ84 3 місяці тому +7

    Just got a NIKE ad while watching this video. 🤔🤣

    • @coachpotato7353
      @coachpotato7353 3 місяці тому

      Sir, may I introduce you to AdBlockersssss :)>
      Also, if you jump the video to the end and then opt to "rewatch" it, there are no ads!

    • @zurielsss
      @zurielsss 3 місяці тому

      Nike paying for a video explaining how bad they are is glorious

  • @koningking5169
    @koningking5169 3 місяці тому +1

    Honestly, a good idea to implement, is a social media - like account on a Nike app, that allows users to upload designs, that people can then like or comment on. The design/s that get the most likes, then get put into development. Let the ideas come from the people.

  • @consciouscrypto3090
    @consciouscrypto3090 3 місяці тому +1

    Nike is more of a lifestyle flex brand. It's all about the marketing associations. The price isn't justified by quality differences vs competitors' offerings. And the lifestyle image they've been promoting recently isn't one I want reflecting me. I'd be ashamed to be seen in Nike now.

  • @Anonymous_Lee19
    @Anonymous_Lee19 3 місяці тому

    Nike's management team definitely messed up when they reduced partnership with third party sellers. When Nike moved out, other brands got more exposure.
    In recent years, it's harder to see Nike products in physical stores. Many around me tried out other brands, simply because they did not see Nike products.

  • @Ahmed-ef3bg
    @Ahmed-ef3bg 3 місяці тому +1

    Under armour and new balance have been my go to for years now. Nikes a bit too tacky for my aesthetic.

  • @Makoto03
    @Makoto03 3 місяці тому +14

    I stopped caring about Nike after the nonstop and tiresome activist nonsense they keep participating in. No reason to buy overpriced, preachy shoes.

  • @ChrisRobato
    @ChrisRobato 2 місяці тому

    Retailers are also stocking Crocs and Birkenstocks, so there is a trend of people going outside of sneakers, which is why shoe makers are also making slides all over. Also after the pandemic, people rushed outside for activity, creating a boom for outdoor activity shoes. One area was in running and jogging, and the other area was in camping and hiking. On, Hoka, Asics and New Balance grabbed the running market, while Salomon took the hiking market.

  • @Autotad
    @Autotad 3 місяці тому

    I could really tell their innovation fell through the floor. I was really getting into sneakers back in 2016-2018 since there were always new models coming out that were cool. Only shoes I buy from Nike now are my annual running shoes when they have them on sale.

  • @LoneWolf-wp9dn
    @LoneWolf-wp9dn 3 місяці тому +11

    So what they did is the equivalent of pepsi pulling out of mcd because they can sell in the mall... somehow

  • @Darieee
    @Darieee 2 місяці тому

    do add the promised videos to the description please :)

  • @mbahchiemerie115
    @mbahchiemerie115 3 місяці тому +13

    The intro was sick‼️

  • @justmoch8985
    @justmoch8985 3 місяці тому

    as a runner, i don’t feel like nike shoes are comfortable enough. it’s like buying cheap crap. my last nike was zoomfly 3. other competitors have better offers in terms of quality and affordability. 😊

  • @Embargoman
    @Embargoman 3 місяці тому +1

    Even Skechers is giving Nike a run for its money!

  • @natedogg890
    @natedogg890 3 місяці тому

    Its like what happened with the beer industry when craft breweries blew up. Theres so many small, sustainable sneaker companies popping up that beat Nike on quality and value. They need to follow what Labatts did and start acquiring rhe small market competition

  • @good-tn9sr
    @good-tn9sr 3 місяці тому +1

    Nice shirt, is this the Yeezy Gap Tee? 👀

  • @roboliver9980
    @roboliver9980 3 місяці тому

    Nike used to make decent priced, quality and performing running/training gear. Lately quality has dropped, prices have risen and Nike has got involved with various politic issues that are divisive. It desperately needs to get back to core values.

  • @alx9r
    @alx9r 3 місяці тому +1

    Maybe their shoes are of mediocre quality but cost a fortune.

  • @hassam363
    @hassam363 3 місяці тому

    I had no idea Nike was having trouble

  • @lllPlatinumlll
    @lllPlatinumlll 2 місяці тому

    I own a single Nike garment, and I am now removing the logo because I don't want to be seen wearing this embarrassing brand.

  • @TheWebstaff
    @TheWebstaff 2 місяці тому +1

    In the uk sports direct own brands are great.
    Karrimor are really great for the price.

  • @TheWebstaff
    @TheWebstaff 2 місяці тому

    It was an acceleration > directly at the oncoming wall!

  • @mind-of-neo
    @mind-of-neo 2 місяці тому

    Problems with Nike:
    -Sharp decline in quality of many products. Huge variation in quality across the brand, even to the point that they seem to sell lower-quality versions of certain items in certain stores. I'm not talking amazon, I'm talking real stores.
    -Prices are way too high across the board, even if the quality was as high as it should be. Also seems like they overcharge more depending on how "cool" they think the design is. I'm not paying 50 dollars for a T shirt just because the design is sick.
    -They have made tens of thousands of products and yet at any time only the most recent few months of releases are purchasable through official means. I believe any item made in the past ought to be obtainable today.
    -They push online too hard, giving only small piecemeal selections of their goods to stores. You should be able to buy anything they make in a store.

  • @ericvantassell6809
    @ericvantassell6809 3 місяці тому +1

    What is a "conshumer"?

  • @leolinguini260
    @leolinguini260 3 місяці тому +4

    Nike lopped off their own foot in order to shed weight, and now they wonder why the are limping along.

  • @Glinty_
    @Glinty_ 3 місяці тому

    Also, I just wanted to add that Nike are losing sport sponsorship. They used to have a lot of top footballers on contracts like Neymar and Messi but now you see Harry Kane and Bukayo Saka with brands like new balance and sketchers. Also, their football kits for lower league teams have just been Nike templates, hence why football fans have wanted to move away from the boring designs.

  • @randomguy-tg7ok
    @randomguy-tg7ok 3 місяці тому +14

    "Sales are down 2%, we expect to lose 10% next year"
    (Stock price falls by 28%)
    The Stock Market, amirite?

    • @jayceh
      @jayceh 3 місяці тому +1

      Because the stock was priced for much faster growth prior to the fall.

    • @zurielsss
      @zurielsss 3 місяці тому

      Because if you are not growing, people will buy something else

  • @KelticStingray
    @KelticStingray 2 місяці тому

    Why would you have 4 apps when 1 app can have 4 sections

  • @GGumbs264
    @GGumbs264 Місяць тому

    Nike doesn’t value their athletes are customers, I also stop wearing their clothes and I’m searching for a replacement shoe..

  • @ericclark133
    @ericclark133 3 місяці тому

    Moving products off retail shelves was a stupid idea. Consumers will accept a like minded shoe from a more affordable competitor, especially if they don’t care about fashion consciousness due to age, if it becomes difficult to chase Nike. I bought the same shoe for decades from Nike and went to their website when they pulled their products from stores, and ordering was a huge pain. I’m going with something else next time. Losing transactional customers like me is a costly mistake because you need to pay for marketing to attract new ones, incurring extra marginal expenses that formerly weren’t necessary.

  • @lipsterman1
    @lipsterman1 3 місяці тому

    I bought my first Nike in 1984. It was a waffle running shoes. They were very comfortable and lasted a long time. I haven't bought Nikes in decades. They don't fit my feet at all (pinch my toes) and fall apart. I wear Diadoras, New Balance and Asics mostly. They fit my feet and don't break the bank.

  • @FredBlogs-j7j
    @FredBlogs-j7j 2 місяці тому

    I'm UK based and find that Decathlon trekking shoes to be good quality and price. I have some that have been daily use for over two years (I speed walk for anything up to an hour a day for diabetes blood sugar control.). They cost less than £80. Oh, and by the way, I have wide feet and they fit fine - I don't like hurting my feet by wearing narrow shoes.

  • @adrianvasquez254
    @adrianvasquez254 2 місяці тому

    I switched to New Balance 10 years ago. I still wear Brooks and occasionally ASICS but Nike doesn’t work for my feet (and they’re expensive).

  • @carboy101
    @carboy101 3 місяці тому

    Online shopping is the more convenient when you have a store to go pick it up at.

  • @ElRadioDJ913
    @ElRadioDJ913 3 місяці тому

    Overpricing of their products are the main issue. adidas did it better and their quality vastly improved.

  • @basvriese1934
    @basvriese1934 3 місяці тому

    I feel like Nike just had a good headstart, giving them a good name, but by now there's just a lot of cheaper alternatives of equal or better quality

  • @AE-yh7hu
    @AE-yh7hu 3 місяці тому

    Excellent business content, subscribed!

  • @thridday
    @thridday 3 місяці тому

    They used to have great clothes but I dont think I will ever go back to their narrow toe box shoes. Strangely enough, when I stopped buying shoes I also bought other brands sports wear, turns out I dont miss them much.

  • @georgemccan5590
    @georgemccan5590 3 місяці тому

    Nike's problem is it's crap quality products, I quit buying their shoes 15 years ago.

  • @saysoco
    @saysoco 3 місяці тому

    the whole world is SICK OF BRILLIANT ADS..

  • @baronvonjo1929
    @baronvonjo1929 3 місяці тому +1

    I thought the Coca-Cola logo was the most iconic company logo in the world. Or maybe McDonalds. I've heard several times in my life it's more well known than the Bible lol

  • @musicguy20
    @musicguy20 3 місяці тому

    Shoes cheaply made in sweat shops and up priced to an arm and a leg, of course that’s not sustainable.

  • @JeeGee114
    @JeeGee114 4 дні тому

    Their running shoes are sub par for me. Hoka ,New Balance, Asics, Mizuno and Brooks yes. Adidas and Nike no.

  • @Sur-Ron
    @Sur-Ron 2 місяці тому

    The quality of thier trainers is awful now! I went to buy some trainers last week and the nike trainers had glue all over them. For trainers that cost over £100 they were shockingly bad!!!